The Future of Crossfit : Interview with Pat Barber, Chris Hinshaw, and John Singleton

This discussion explores the evolution and future of CrossFit, covering changes in training, the role of iconic athletes and coaching, the need for better media and storytelling, leadership challenges, and hyrox as a Competitor to Crossfit.
00:40 How has the Crossfit games athlete changed?
34:09 Attracting Attention to CrossFit: Media and Business Aspects
39:20 The Power of Storytelling in CrossFit
47:26 Challenges in Crossfit Communication and Transparency
53:28 The Impact of Crossfit Leadership
01:02:01 Navigating the Complexity of Crossfit Size and Investment
01:06:04 Exploring Growth and Collaboration in the CrossFit Space
01:07:28 The Impact of Events like Hyrox on the Fitness Industry
01:10:12 Passion for the CrossFit Methodology and Long-Term Health
01:32:11 Challenges and Opportunities in the Fitness Industry

[@bmclaughlan]

To Hiller's credit, he begs CrossFit to put out beneficial and interesting content. The defunct media team could have helped, but there does not seem to be an actual growth strategy for them to support. Even if there were a media team. There is a Games competition strategy, led by actual experts. But that is the "product" that should be an actual vehicle to support, alongside the training methodology.

[@bmclaughlan]

It only makes sense that top CrossFit athletes are getting better at CrossFit. Look at the evolution of NFL offensive linemen from the days of just being big and fat.

[@JavierAcosta-fd4rd]

Chris Hinshaw is confusing "having a voice" with "having a say", i.e., having real power. Both he and Singleton obviously have a voice in CF. The fact that CF HQ won't do what you want, doesn't mean you don't have a voice. At least be honest, Chris. You want coaches to have real power inside of CF HQ. I suspect you won't put it so plainly, because you know that when it's put like that, there'll be sharp and wide opposition. The coaches of the test takers should have no influence over the test makers.

[@jeff_howard_afk]

If it was easy, everyone would be doing it...

[@samuele.marcora]

Crossfit could have done Hyrox-like events and make millions whilst driving more people to affiliates. But because of the purists of unknown and unknowable, they missed a massive opportunity.

[@HistoricFitness]

Hinshaw still doesn’t understand that CFHQ doesn’t care about the games and/or games athletes