The Future of Luxury: Who Will Succeed Bernard Arnault at LVMH?

[@ruzzelladrian907]

I found it funny that Bernard thinks Apple isn’t a luxury company. Maybe he just doesn’t understand or just jealous that Apple makes a lot of money selling iPhones. The reality is Apple is a luxury brand. Almost every aspect of the brand follows the same playbook as LVMH and Kering. Notice how Louis Vuitton has been selling tech products? They know, it’s a market they wish they could enter. And I am certain that Bernard Arnault, if he had enough money, he would buy Apple. He is notorious for swallowing up anything that is luxury. But Apple is way too large now. Steve Jobs actually approached Bernard Arnault about opening an Apple Store. This is an indication that ever since Steve Jobs came back to Apple, his intent was to copy luxury brands. Tim Cook continued this plan, even hiring Angela Ahrendts from Burberry, and they redesigned all of the stores after she arrived to further position the brand as luxury. They’ve clearly succeeded. If you stop looking at Apple as a tech brand, and start to look at Apple as a luxury brand, a lot of things make sense.

[@jonatasoares7496]

Apple uses luxury strategies, but its product loses value over time, being replaced by a new version. Luxury products do not lose value, they are unique. Jobs was very clever in selling his products like jewelry which increased the perception of value, but Apple is a premium brand not a luxury one.

[@Lordtrainman]

Real life succession !

[@shakespeareboy]

My thoughts too

[@gatman94]

I think about this company constantly. With all the fear still looming from a global pandemic, a luxury goods company majority stakeholder/CEO becomes the richest person in the world for a bit? Wild.

[@ruidias9740]

The Luxury market is very specific. It does not work in the same way the non luxury markets work. For instance, in "regular" items, if prices increase, the demand tends to lower. In luxury items this doesn't necessarily work like this. A lot of times demand increases. Luxury, i think particularly nowadays is a lot about show off. so if it is more expensive, means that the person who owns it has a lot of money. its about exclusivity. Plus, people who make enough money to buy this type of products are also not affected by crisis and disruptions as the regular folk are.

[@fchick]

And the interesting thing is luxury is mostly preferred by middle class. Poor can't afford, rich don't mind. Middle class will always be wasting money on this for nothing. I can find better designs than these pieces in market but the brand holds value and celebrities go for this and they influence middle class much.. As long as these blind influence exists, luxury market will be valuable. Once middle class stops buying, the market falls super hard.

[@Elucidator-]

These huge family companies are wildly interesting. "Daddy" (it is often him) has to make difficult choices: he needs to balance family life and relationships versus what is best for the company, necessarily moving him towards showing a type of favoritism towards certain sons or daughters that are more gifted / more able to fulfill the tasks required. This in turn can lead to tension within families, which can be dangerous in its own right. For me, family companies under the guide of a good family culture are vastly superior to public companies that are just supposed to bend to the whims of outside shareholders. At the same time, they can go down under internal strife, which introduces a specific type of risk factor.

[@user-pe3tt7iu7g]

succession

[@shepherd4901]

Wealthy childhood never provides sufficient understanding of either education nor money...😉

[@fchick]

@@shepherd4901 there will be 2 cases. Either spoilt brat cases and otyer 1 is just like parent, they want to stand high and may be ambitious and work hard for that position. May be it will be in genes. I feel delphine seriously works hard and frederic too but this frederic is super shy and introvert and values family connections. But I feel antoine is cunning, Alex is show off, jean is just that young one enjoying his rich life.

[@fchick]

@@mr.unknownindian1764 exactly. Bernard gone brand gone but their money which they've earned soo far is enough for them to be rich unless they don't choose wives that get divorced with them later and run away with alimony

[@crystalball020]

Its like royal families

[@kausikgupta6846]

It's less fashion & more brain washing by brands.

[@923raio_]

Big SUCCESSION vibes in the last few minutes

[@Dumbwaytodie3920]

hahaha same

[@fchick]

In 5 more yrs as Bernard is retiring

[@babilonia7943]

louis vuitton, louis vuitton, louis vuitton ton ton ton

[@riyadougla539]

What a family!

[@SalmanovGadzhimurad-pj9qq]

Петербургская ФСКН объяснила, почему бороться со спайсами можно бесконечно 0:37 Петербургская ФСКН объяснила, почему бороться со спайсами пару раз умер

[@KittyParazzi]

It's like a Luxurious Empire.

[@FlockMan88]

Final Boss Level ✊🏽💯✅

[@ys-ca5828]

Give to people what they want and they want frederic and lisa as Emprerors

[@user-ts9ul3wp3y]

I LOVE YOU ! YOU ARE THE MOST VISIONNARY PERSON IN THE WORKD! YOUR TRULY! MR. MICHAEL CORVINUS ALLEGIANCE

[@Yuchub33]

Am I the only one who thinks his brands are generic AF, the only one I consider luxurious rn is tiffany. Also I think it's worrying theyre trying to create a monopoly, they will probably try to acquire other brands in the future

[@nattaphonj956]

luxury brand are over price to buy their products

[@sugreev2001]

He’s part of the Small Hat cabal. So it’s a no brainer that LVMH is over-valued by nearly hundreds of times.

[@asartani]

still, the question is, who among the 5 children will succeed after Bernard retires? the video does not provide an answer to the title of this video. It should be revised to How old will Bernard Arnault resign? Answer: 80 What is Arnault family strategy in keeping out any intruders in their luxury conglomerate? Answer: Control the majority of voting power and install all 5 children to key leading roles.

[@shankarbalakrishnan2360]

So Bernard became big by initially buying Christian dior vola❤❤😂😂

[@BUDDHAMARK11]

When fashion actually does improve a persons physical desirability it can attract a greater range of potential partners. When luxury items are paraded for reasons of vanity alone it tells the world you might be worth stealing from and attract gold diggers male and female and maybe you're a bit of a try hard.

[@codylim1]

Finished watching 8:27

[@MikeBram-v9p]

hEY does "LVMH" have a subsidiary named "Lee NH" ? just wondering. TSM!

[@Larsbor]

So he voted to make himself stay as the head …😅 I didnt think much of those brands before this video.. and even less now. I dont need to be that consumer.. luxury is waste I need quality at a fair price!

[@marrykated.9031]

Their target customer is not you and its okay.

[@Xycy-z8j]

Now lvmh will be gone foreever as soon as he pass away😂😂😂

[@moonlightfitz]

delphine of course lol

[@juliogalvan2832]

6:01 Quién dirigirá LVMH

[@laddertoworld4925]

Sir, you are my courage

[@chevanaturebalancelife4795]

Successed thing

[@somerandomfella]

Apart from a few brands like Hermes. Brands are no longer considered luxury.. it's become too common..

[@TBGB-LM]

Hermes become common? Nah

[@sandraace8481]

Nah

[@q9r8s7t6u5v4w3x2y1z0]

7:37 48% of ownership, nice

[@thiagosantosalmeida]

Lindo minha familia

[@skygaming2455]

Are cryptocurrency and business incompatible? I think youre not keeping up with the news. While you thought it was impossible, some enthusiasts from Cannafarm Ltd integrated cryptocurrency into the production of medical cannabis. What do you say now?

[@anetasyslo5675]

No succession for Bernard Arnault possible he must return the key of the groupe to me before his death

[@lisalove6327]

If she's not first then she definitely has to be second

[@lesabire9147]

Hey, when will you talk about the real company Cannafarm Ltd that brings profit?

[@Endangered-o2i]

You really said lou-e-we…

[@MCorpReview]

Plot twist: Elon musk gets the throne 🤯🤯🤯

[@cumulusterraticus3446]

If nobody wants to do it ok ☝

[@Ellaine-o6h]

Ele é mais rico que silvio santos e marinhos😮

[@gordonw4542]

king lear

[@saidameziani7297]

❤❤ France algérienne Rolex Dior ❤ chances baraka Allah engel ❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤sir Ronaldo univers prince sultan ❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤all

[@DailyHasanTwunk]

Bernard Arnault doesn’t think Apple is a luxury company? That’s hilarious. Maybe he just doesn’t get it, or maybe he’s jealous of how much money Apple makes selling iPhones. The truth is, Apple is every bit a luxury brand, using the same strategies as LVMH and Kering. Even Louis Vuitton is diving into tech, wishing they could capture Apple's market. If Arnault had the cash, he’d probably try to buy Apple too-he’s known for snatching up luxury brands. But let’s face it, Apple’s just too big to swallow!

[@Max2003s]

Not the Succession reference again😂😂😂

[@pattyclifford264]

Wealth of the wicked is layed up for me they shall gather it up but I shall put it on he that by usery and Unjust gain increaset his substance he shall gather it up for me because I pity the poor he works for me.

[@pattyclifford264]

I shall eat the riches of the gentiles and in their glory shall I boast my self

[@sokratzmmf]

Too bad the Louis Vuitton family was cheated by Bernard

[@JM-gu3tx]

At 3:12 standard received pronunciation, which is found at 3:35 and is classic and timeless erudition, would have been much less distracting than what is heard there.

[@santamariamarvy]

So..... Luxotica.

[@ShieldFagundes-dy7mk]

For now selfishness is winning... Charles III and sons

[@SalmanovGadzhimurad-pj9qq]

Классные люди но у меня своя семья есть и связи другие,не хочу лезть

[@SalmanovGadzhimurad-pj9qq]

Закрыто

[@sport504]

It happen in south korea all the time hahaha😂😂😂

[@RG-vw7ok]

El suegro de Lisa

[@maxwalker1159]

!

[@shankarbalakrishnan2360]

Should in Hindi is pure i should u should❤❤🎉🎉 sounds like

[@angelevstatiev8522]

Blok cein 1briks 2024ok😊😊😊😊😊😊😊😊

[@Western_Decline]

Give control to a Chinese person. He or she will do a much better job managing the future.

[@0tintingif0]

lol

[@SalmanovGadzhimurad-pj9qq]

Правительство Южной Кореи я связан

[@jameelbarnes3458]

Ye lol

[@JM-gu3tx]

"Pace"? "Pierce"? or "Peers"? Butchering the English language is something that happens a lot with certain dialects of English. It is very unfortunate.

[@cameronbensimon]

should learn how to pronounce Loewe haha

[@mareksbesprozvannijs3463]

Need fresh blood

[@nilsonjoseperezpolanco8028]

A 57 dollar bag 😂

[@makedredd299]

I can run it, I have nothing else to do anyways! 🧳

[@DZ60]

There are many ways for you to waste your money

[@pattyclifford264]

Wealth of the wicked is layed up for me they shall gather it up but I shall put it on he that by usery and Unjust gain increaset his substance he shall gather it up for me because I pity the poor he works for me