The Guitar Propaganda Machine - Are you tuning out?

[@mikehickey9540]

With the amount they sent out for free I now understand why they are so expensive.

[@waxman9550]

Haven't watched one of those videos - it's just a different shape then the last two.

[@thesmellycatjazz]

@@waxman9550 there's a humbucker now, and new colors !1!!11

[@endsleyjason]

Haha

[@charlesbolton8471]

@@waxman9550 Honestly, there are more differences between the three than just the body shape, and the new Jazzmaster is significantly different than the other two. Maybe we’ll get an Acoustasonic Precision Bass next.

[@aaronperrotta7055]

@@markferguson3745 You must mean Trump; the guy who did more for the middle class than any president in modern history before the liberal dream that is Covid? Or maybe I missed something.

[@andresj89]

Am I the only one that finds acoustasonics hideous? they are just horrendous creatures

[@CasinoGuitars]

It is for sure a yes or no like to these:) I kinda dig the look, but I also have tons of issues:)

[@b.a.peters5534]

Aesthetically its horrible.. Fender seem to keep throwing class8c designs together in the hope that itll work and most times it just doesnt..Like Tele/Strat hybrids or {insert model here} /strat hybrid.. Personally i think its lazy as hell. I really dont get who would want an acoustasonic..Acoustic players are generally more stuck on the classics than electric players {and thats saying something!!} and would never touch something like this on purely aesthetic grounds.. Electric players who want an acoustic sound can either: A. Buy an acoustic Sim pedal. Or B. Buy an acoustic guitar.. The only people i see using these guitars and raving about how great they are are the people who are being PAID to be seen playing them and saying how great they are at every given opportunity...People will look back in a couple decades from mow and wonder wtf they were thinking.. In the early/mid 80s i worked in a uk guitar shop and remember reps raving about the Fender Katana and the like while we were all thinking.. NOOOOOOO!!!! 😭 I know its hard to move forward in a business thats defined by its past but sometimes im amazed by what awful frankensteins monster guitar is unleashed as the future of such an illustrious company... Leo woyld be rollin man.. 😍

[@joebobhenrybob2000]

@@b.a.peters5534 Why they didn't just stick a piezo pickup and modeling into a thinline tele - or the thinline strat would be more exciting - I don't understand. Look at the Schecter C-1 E/A. Jeez Fender, just stick coil tapped humbuckers and piezo with modeling into the Eric Johnson Thinline Strat and start winning.

[@b.a.peters5534]

@@joebobhenrybob2000 yeah absolutely.. They already know what to do!!! Everything about it is wrong to me.. Right down to the green and orange livery. 😕

[@joebobhenrybob2000]

@@b.a.peters5534 if corporate america can mess up star wars, I guess they can mess up anything. if, as part of the interview process, corporate america had the new hire attempt to make ramen noodles, I suspect we could weed out 99% of the applicants later responsible for these blunders. That guitar was made by someone who cannot make ramen noodles.

[@JJ-bb3jv]

Completely tuned out...unsubbed from almost all guitar related KZbin channels because of this cycle. Just a few left - thank you to you guys for putting out unique, and valuable content

[@JackTheRabbitMusic]

same here. 🐰❤️🇺🇸🎸🎶🤝✌️

[@BoyitoEnnui]

You tuber guitarists last week... We are not paid shills...This week “shilling.”

[@CasinoGuitars]

That's funny...let the shilling begin:) Most of the big cats are pretty transparent about it and can be honest for the most part. It's really the smaller channels that have to play ball or they won't receive the new toys in the future...:(

[@MrRafaztar]

being shills and being paid professionals are different things shills do not disclose they are being paid, right?

[@arn999]

@@CasinoGuitars Yeah, Paul David's video about it was gorgeous, as usual, but he really didn't refrain from being very critical about it. Now something like Anderton's, well... They do have to sell these guitars, which is understandable. It's not like they're hiding that fact.

[@CasinoGuitars]

@@arn999 I think I watched it twice it was so pretty:)

[@allenmitchell09]

Before KZbin everybody understood that advertising is trying to fool you.

[@mattjackson7859]

Jazzmasters exist. Acoustic guitars exist. Now, thanks to Fender you can have a guitar that is both of these things and at the same time neither of these things. Hard pass. 🎸

[@Dillion203]

The sum is less than the parts.

[@stanrubin9409]

Here’s a second opinion: And, they’re ugly.

[@DavidHBurkart]

Talman 2.0 at 10x the cost

[@Barry101er]

@@stanrubin9409 If they just painted them, entirely, they would have looked a lot better.

[@arn999]

I think they can be a good buy, but the use case is verrrrrry narrow.

[@coleknight5335]

I've noticed that most guitar channels are just advertising channels now.

[@oisinmcphillips2090]

Well, a lot of them are guitar shops. It's their job to sell things, they just hide it well.

[@nostro1001]

@@oisinmcphillips2090 And a lot of them aren't and pretend they are giving an objective review, when in fact they are getting paid. Getting paid or not an issue, hiding the fact is and aside from anything is against the law (in most countries) & certainly against the terms of KZbin service.

[@nevillecragg9066]

Professional artists are given guitars for the same reason. So you see them playing them. Like the sound and buy one. KZbin is more accessible than pro musicians so yeah we’re getting ad bombed.

[@coleknight5335]

@@nevillecragg9066 It was literally just an observation, I fully grasp the concept. And there is a difference between slick advertisement like reviews and personal reviews both can be sponsored but I was just trying to say I notice a lot of the bigger channels just seem more corporate now.

[@chaipup7045]

Is there a new Fender acoustic? I haven't noticed 🤣

[@CasinoGuitars]

:) We are still looking as well!

[@darthsensei3838]

For 2k I’d buy a used Martin and be a lot happier 😂

[@joebobhenrybob2000]

For 2k I'd buy an Eric Johnson Thinline Strat and add a piezo pickup.

[@darthsensei3838]

@@joebobhenrybob2000 so fun fact. I did in fact buy a used Martin for $1900 last week - I’m very happy 😂

[@joebobhenrybob2000]

@@darthsensei3838 Ahaha. Fender might not be winning, but you are!

[@darthsensei3838]

@@joebobhenrybob2000 😂🤣 peace bro

[@grog5564]

Too bad that I am left handed, I'd give you a Martin a lot cheaper. POS I never play. Back of the "Composite Neck" is so rough that I could use it to file my fingernails.

[@bensch8604]

the acoustasonic's make me laugh out loud. I first saw them and thought it was terrible. Then i saw they were $1999.

[@yankeepeters2270]

The KZbin guitar channel, retailer, reviewer, influencer, etc. will eventually eat itself. There’s way too much of the same shit on all of them, and I don’t think it’s sustainable. Not in large numbers anyway.. The guitar buying public is no longer in the dark by how it all works and it becomes tedious to wade through the sea of sameness. The good ones with strong entertaining and trustworthy content ( such as Casino Guitars) will thrive, but others will get left behind. It’s inevitable when saturation occurs, credibility and interest wanes.

[@CasinoGuitars]

That's a good and scary point. Sincere thanks for the kind words and we hope to keep it fresh, real, and helpful along the way. The ad cycle can become a bit insane but the good ones really are keeping it as real as possible. Thanks again for sharing!

[@generalawareness101]

Ola Englund lost me as that was the last straw. I mean that was so obvious to any (now ex) fan of Ola as to wtf was going on (was all at once across YT too). So many sell outs on youtube, and tbh I am grateful to Fender for this because they showed me who they were so I could block them.

[@mattbrillhart2922]

It’s reached a point where I often prefer the review from the unknown guy/gal in his/her bedroom with an iPhone vs the established YTer. Fluff and Pete Thorn review the same item in the same day within hours of each other?? Hmmmmm...

[@randalclarke5487]

And dont get me started on Philip McKnight 🤮

[@PERRYS_PROPS]

exactly, and the more critical the better. you get to know what to check for before you buy it

[@Birbdup]

Personally, as a content consumer, it’s rough to see. I’d personally never gig with a guitar from the acoustisonic line, but I understand why someone would like them. I also appreciate that a lot of r&d probably went into the design of them, so Fender has a lot invested and want to see a good return. Appealing to massive creators isn’t a new thing, and given the stakes involved for Fender, it makes sense. From the perspective of the content creator, I 100% understand taking the paycheque. Views are down, copyright strikes are rampant, gigs have dried up, and bills stay the same. If I was them, I’d 100% take the cheque and the guitar. It also provides the ability to build a brand relationship with a company that makes other, high quality instruments too. They never have to use the acoustisonic afterwards, and they could even sell it if they wanted to. So no shame on the content creators at all, Im probably just not gonna watch that video.

[@kebotrans]

I agree. I appreciate Fender doing something different. Is it going to appeal to all? Never will, but at least they are moving forward in design and sound.

[@DavidSmith-ss1cg]

The people who get them should hang onto them and save them, 'cuz they won't get popular and will become future oddities - but worth having, as a curiosity. Even more so if you can get one finished differently. They are the kind that would be good to keep next to the couch, or in the office, or on a stand in the bathroom, so you can grab it if you get an idea. They would be great if small numbers of 'em were made to supply a niche market, if Fender was gonna make 'em long-term; but I fear that they won't become an overnight sensation, and so Fender will discontinue them. This is too bad, as they will be JUST what some few types of people will find to be just right for them. A few years ago, Budweiser made an ale to try to sell to the US, where people had started accepting the craft beers, and so small breweries came out with all these ales. So Budweiser had their go at it - and when it didn't sell well, they stopped making it - which was too bad; it was OK for an American ale, and kinda tasted sorta "Budweiser." It didn't hit the "Home Run," though, so it disappeared. The acoustic Fender guitar will certainly appeal to the folks that liked the first Acoustasonic but had wanted it to resemble a Strat more than a Telecaster. I remember that Roy Clark got an Ovation acoustic when they first appeared, in the 1960s. He strung it with electric guitar strings, so he could practice on airplane flights - and he liked it(although it was Glen Campbell's endorsement that caused a lot of people to give 'em a try). Later on, the US vocal group America made them popular by all 3 playing them - which was a good advertising image, the 3 of them, all with Ovations, including a 12-string. This is all Music business stuff, like you've said. The noise will pass soon, and the guitar probably will, too. Which is too bad - it would probably be a worthy mate to the Fender acoustic Tele clone; you know, to have a Strat clone available for the folks who'll prefer for their Fender acoustic guitar to resemble a Strat instead of a Tele. Fortune passes everywhere.

[@adamlynch6877]

I went down the rabbit hole yesterday and watched several videos.. By FAR Ola's "Will it Chug" was the best. The first 2 mins is a must see.

[@Guilhem74]

I agree, it was hilarious and his review covered pretty much everything you need to know about the guitar. Was quite refreshing

[@adamlynch6877]

@ZIP-FIX GUITARS that's exactly the point. Why would fender send him an acousasonic.....

[@michael.davides]

Fun fact: If they pull your beard sponsorship, your beard actually stops growing. Watch out Jonathan.

[@mikeomatic9905]

Baxter is still recovering from them pulling his

[@therealdavidleong]

literally pulling

[@DevenDeCoste]

Every guitar youtube channel at 10AM EST released their acoustasonic video at the same time. It was impossible to not see it as a marketing move. But to answer your question yeah, it soured it for me. Seeing literally 12 all uploaded at the same moment, I didn't watch a single one of them.

[@flybynight1929]

If Fender had any confidence in these, they wouldn't need to guitar-bomb KZbin so shamelessly. I have to say my indifference went to apathy quick.

[@anthonyfrancis2374]

Much like your playing no doubt.

[@stupidnumber23]

Those guitars are still in the introduction stage in the product life cycle. That means that there are a lot of funds allocated to inform the target market and convince it that the product will serve a need for them. Most of it is by promotion.

[@sirbaronvoncount4147]

Yes it “sours” me because they should stagger the vids over a couple of weeks. It’s like the are all at home waiting to upload at the same time.

[@wilaustu]

I think what happens is that the company sending the gear out puts a media embargo on talking about the product, so most youtubers post their video as soon as the embargo is lifted, which is why everyone uploaded it at the same time.

[@CasinoGuitars]

That's exactly it. When the embargo lifts the videos come cause if you aint first you're last...You really can't afford to wait as your video just won't get any traction. Its a strange cycle. Thanks for sharing and best to you!

[@mikeomatic9905]

It’s not all that different than when a new iPhone comes out

[@thesmellycatjazz]

I'm fine with it. Ignore it for a day and move on.

[@arn999]

Same this as say iPhones. Difference is though that with phones, you do get actual critical reviews from many sources. With guitars? Meh, very few and far between. The market just isn’t huge enough.

[@chopper4484]

Yep I flicked to the end of Paul Davids should you buy it and yep the answer is basically no. This amount of spam is a negative for Fender rather than a positive. Will never watch another Acousticsonic Jazzmaster video ever!

[@CasinoGuitars]

That was the one to watch! We hear you tons of thanks for taking the time to watch, comment, and have a bit of fun with us1

[@chopper4484]

@@CasinoGuitars OK my will was weak, I had to see if Ola could make it chug and yes he could but not his first choice for touring lol

[@onenotesolo256]

This week on YT and Insta has felt like the guitar equivalent of everyone waking up to find a U2 album in their iTunes that they didn’t ask for. And I say this as a multiple Fender Strat and tele owner and fan. Calm down, Fender, calm down - viral is supposed to be organic.

[@Scott__C]

The CEO of Fender has been praised but he came from the marketing machine of Disney. Expect this to continue in droves.

[@lightningstrikes7314]

@@Scott__CFenders marketing has gone full woketard in the last couple of years in denial that their demographic is blokes of all ages who like SRV, Clapton and Mayer

[@_NoDrinkTheBleach]

I watched Ola's Will It Chug video and that was it. I know what the Acoustasonic series is. It could literally be any shape and would sound exactly the same because of what the pickups and piezo were designed to do.

[@BockwinkleB]

Yeah, I watched that one too. Hilarious, Ola had no idea what the switching did or anything.

[@CasinoGuitars]

Right on and that was funny...I had the same experience with a jaguar demo we just did...and we left my fumbling in the edit...why not, a little humor and honesty sure makes me smile in this world of slick content. You kinda nailed in on the piece as well. Thanks for sharing!

[@friedrudibega6384]

He made it chug

[@jburdsinfuse]

He literally said, “why the f**k would they send me this?” It was probably the funniest, most honest thing any of them said about this model.

[@CasinoGuitars]

@@jburdsinfuse that’s exactly what I thought:)

[@jfrankcarr]

I'm hoping all this Acousticsonic hype is going to increase the value of my 1988 Kramer Ferrington.

[@CasinoGuitars]

Guaranteed!...:)

[@chrislestermusic]

I used to work with a producer in LA who used his Kramer Ferringron on every project. It had a distinctive sound for sure.

[@sirbaronvoncount4147]

Oh man I lusted after that guitar when it was in Guitar mags in the 80s.

[@SirVicc]

I love my Strat style Ferrington. The original.

[@MrShreddykruger]

Coolest comment.

[@lexaunculpt]

When they scroll past Paul David’s... it makes me wince. Am I the only person who finds his persona really frustrating?

[@DavidSmith-ss1cg]

Like many other things, he can be an acquired taste. I'll remind you of your first sip of coffee or beer; it wasn't that great, was it? I had to persevere, like a person who starts smoking. Anyway, I and many others get something out of his videos. To me, his efforts to surmount the cultural barrier with my country are charming, and the utility of his instruction videos more than makes up for any suspected weirdness.

[@lexaunculpt]

@@DavidSmith-ss1cg I went the other way.... liked it at first and then became progressively bored of his thing. There is still a lot of good stuff in it - he just feels condescending or something to me especially next to a tom bukovac.

[@donramsay169]

How is it that most U tubers claim they are "working with" a manufacturer. Do they have any design input! No they just advertise for money and push up the price to the public. All the while pretending they're doing it because they care so much about their subscribers _yeah like fuck!

[@MrVinB]

Thing is: I've seen like a dozen different Acoustasonic vids from channels I like to follow and I'm still not convinced to buy one. Probably because I'm not the target audience. Feels like Fender could've saved a bunch of money if they just did a livestream and hired like 3 to 4 specialized KZbinrs, or musicians who do that acoustic/electric thing like a Miyavi or Mary Spender.

[@mrzurkon6013]

What pisses me off about it is the way that they all drop on the same day and if you're not interested there's no other content for you. I much prefer reviews from people who buy the gear and live with it a bit, particularly when some stuff sounds great at first but gradually proves to have flaws - you don't get that insight when the reviewer is sent something to review and then return. Even though some KZbinrs make clear that they won't give good reviews for free gear if it's crappy, I feel like they must know that negative reviews will mean less free stuff which means less content that they can produce.

[@CasinoGuitars]

Thats a great point and well said! Unfortunately the cycle of KZbin doesn't allow for a patient well thought out review of new gear if you want the clicks...it's a speed game for those who play it. Thank you for sharing this sincerely!

[@kebotrans]

I think they would do better by choosing more wisely whom they send them to. Quality over quantity. The Anderton Demo was certainly helpful and good. They actually showed some things that the instrument can do. Many of those videos, and I mean tons were just so rushed, and like this is the best Acoustasonic ever. Those are the videos that just kill the vibe.

[@skippertheeyechild6621]

Guitar companies and youtubers have been doing this for years. The endless sale pitches pissed me off so much that I stopped watching their channels entirely.

[@mattharrison4238]

They call it the “Deluge” it’s been happening for at least 2-3 years now, every channel gets a product and a launch date and everyone pumps out their video and pollutes your subscription feed. 😂 I never watch them when there’s that many vids, unless it’s something I’m hugely interested in, then I’ll pick my favorite of the 50+ vids 😂

[@d.harrimusic2919]

Definitely starting to tune out when I see tons of the same thing all at once. Makes me really appreciate how genuine you keep your channel. Thanks for being awesome!

[@CasinoGuitars]

Thanks D. We appreciate the nice comment. Our candor sometimes gets us in trouble with the big boys :)

[@thecaveofthedead]

I'm really glad you guys mention the secret stick most KZbinrs don't mention: if they're not nice, the manufacturers stop sending them products and, like them or not, demoing those products means more channel views. That seems to be what a lot of people don't understand when it's all "He was paid!" vs. "He wasn't paid." It's possible for the companies to put a _lot_ of pressure on a KZbinr to play nice without paying them.

[@mediocreboi]

This is why I'm not subscribed to a lot of the channels so I'm not flooded with the same content. But that's also why I like this channel, cause this is their acoustisonic video.

[@CasinoGuitars]

Thanks a ton and love your handle! Ye, we just couldn't bring ourselves to do it. We figured there were enough out there. Thanks a ton for sharing and for tuning in!

[@mikehickey9540]

@@CasinoGuitars I would expect you guys to do a vid, more than most that did, being a store that I assume probably sells them. Not that it is expected of you but it would make more sense. I appreciate this video much more.

[@CasinoGuitars]

@@mikehickey9540 thanks a ton mike! We do make a conscious choice of the pieces we want to highlight. Thrilled you enjoyed the video as well!

[@andrewfleming5663]

So glad you touched on this. The first 8 recommended videos for me were acoustasonic jazzmaster “reviews.” If you guys want ambiguity and honest reviews, checkout Phil McKnight’s channel - Know Your Gear

[@CasinoGuitars]

We like Phil and he is a fan of the channel, he has given us a couple shout outs from his channel.

[@Scott__C]

Yeah, most of these should just say "Paid Demonstration" rather than review. A review will really put it through its paces for more than the 10 minute demo.

[@suereed]

Everybody love Phil McKnight.

[@CasinoGuitars]

@@suereed agreed!!! He is one of our absolute favorites!!!! Love love love his work!

[@Scott__C]

@@suereed Yeah, I feel like he's the gold standard of just flat out letting you know what's up when he gets something free or discounted etc. Everyone should follow what he does. Can it really be that difficult?

[@terrancefields4414]

I am glad I retired from music retail after forty five years. My first job Strings and Things Denver 01/72 -2018. Music bis is so mainstream now days with so many consumer "know-it-all's" with the internet. All of this and no place to play. No clubs or venues that pay musician's a paycheck. I remember when even a good Strat copy was not an everyday bedroom decoration. Now everybody is a guitar player that isn't capable of playing. Now everybody is a consumer review person that just buys gear.

[@1968joseph1]

Seems like the "algorithm" could be more friendly and have a point where it says "hey, we've bothered this guy enough. Let him watch his cheerleader fails in peace".

[@benlogan430]

It’s getting hard to watch now. Every KZbin channel has the same paid advertisement for the same product on the exact same day now. And every other KZbinr now comments on each other’s videos too.

[@eoinjames4018]

Very true...you would almost think it's an inside job 🤔

[@lordgraga]

Smart to ride in the slipstream of KZbin's suggestion algorithm by posting this ;-D

[@thewickedwizard]

The day of release I had NINE videos in my youtube subscriptions for the acoustasonic jazzmaster, I was thumbing through instagram whilst watching this video and Bam! Another post about that bloody guitar. I love Fender. I have 8 telecasters, That's how much I love Fender but they sure know how to put me off a new product. And yet virtually nothing on the Noventa telecaster that I was actually interested in buying.

[@martinwilson8656]

The proverbial Sofa Bed. Lousy sofa, lousy bed.

[@sl892]

I've opted out of all major guitar channels about three years ago, when it became unbearable to see guys without strong ethics advertise, mostly without disclosure. They are the obedient salespeople of the 21st century the companies have waited for. I get totally turned off by aggressive marketing, that's why I haven't bought any Fender guitars in three years. But there are definitely too many 15yo with too much money, who buy every advertised product and get influenced very easily - but even a lot of older ones seem to be very easily led nowadays and lack any critical thinking. I work as a social scientist and data actually shows exactly that - that teenagers in western countries have the most money and opportunities in history, but lack maturity and responsibility more than ever before (at least since the first surveys about 30-40 years ago). And companies are well aware of that, they use data and psychology of the masses, and that's why companies spend more money on advertisement than on quality control. As soon as I see guitars or products pop up on YT-channels, I'm not interested in these anymore at all. I hardly ever write any comments, it doesn't make any difference (aside from helping the video to become more relevant regarding the YT-algorithm...) and no-one reads it.

[@joebobhenrybob2000]

I read it! The internet was fun for a decade or two. But there's a lot of money out there sloshing around and various corp/gov entities have fully adapted. Geniuses with Phd's in psychology and statistics have worked hard to discover exactly how to take advantage of human nature and the resulting algorithms never sleep. And corp/gov entities have figured out how to fake grassroots trends online and then said hey we can do this in meatspace as well. It seems to have reached a sort of saturation point where people realize it's time to just turn it off. Everything is now "leveraged" for the purpose of something else. You can't trust product reviews on sales websites anymore (maybe some 1 star reviews...) you can't trust music or film awards let alone reviews. You can't try to filter based on low production value even ....how many cheap low production fake grassroots channels can you create? infinite for all intents and purposes. Maybe there's still some merit to seeing which apparent grassroots channels have ongoing efforts to marginalize them, as those would likely be the ones with the least money behind them, but then again there could be 2 monied interests duking it out for all I know. So you end up going by word of mouth from people whose content you analyze and evaluate skeptically for yourself - as all systems of reputation/trust-building are leveraged as well. The entire universe of product review turns into sort of a disembodied corrupt 3rd world country that exists on the internet with unseen neo-feudal relationships in a giant criss-crossed web. Cheerful thought eh.

[@troyspencer712]

Its funny how this video release time sensitive promotional stuff causes me to watch less not more. It seems really forced to me and is a turn off. But I get why everyone wants to be a part of the day one video for a new product, it is a competition for views afterall. But its the videos from the content creator's I watch that I watch the least. This long form conversation content is my preference and a reason why you two get alot of my viewing time.

[@seanbrooks2583]

I work at a university. My job is to deal with our hardware vendors, one of them being apple. They pick a popular young model esque male and female every year and give them all the latest apple products for free. They call them student influencers.

[@hearpalhere]

Your story reminds me of the movie, Keeping Up With The Joneses. I highly recommend it... we seem to be living the plot of that movie nowadays.

[@liamhemmings9039]

Yuck. Are you making this up? I hope so as it’s a bit icky.

[@seanbrooks2583]

@@liamhemmings9039 not at all. and i highly doubt we are the only university that they do this at. we are in a small town in VA, and its a private university.

[@seanbrooks2583]

@@liamhemmings9039 It has nothing to do with the university itself. Apple does this on their own.

[@ileutur6863]

@@seanbrooks2583 So? Those are dumb influensers, not professionals who have to make and mix and edit an entire video. Plus most promotional products that sre recieved need to be returned after a while. Even a simple demo can take days of work, comparing them to some dumb college kid is frankly disrespectful

[@sirbaronvoncount4147]

I don’t resent anyone for making a living but I think it may suit these channels to maybe not sit in front of a wall of 100 guitars and growing weekly. I’m not a jealous or envious person and it annoys me sometimes. The message “trust me I have a wall of guitars and amps” doesn’t work well with me.

[@andrewbannerman5573]

Acoustasonics aren’t sure whether they’re acoustic or electric guitars.Rather like individuals who aren’t sure whether they’re guitar salesman or KZbin divas!

[@peachmelba1000]

Thank you for this. It's getting obnoxious.

[@kevinbirge2130]

I have to admit, I’m scheming to pick up an Acoustasonic Jazzmaster. First Fender guitar that has really spoken to me in at least 20 years. I know exactly how I would use it.

[@HardestManInTarot]

This is one of the only occasions where I've thought it was overdone. I don't mind influencer marketing at all but something about this felt a little forced.

[@MarcJBeard]

It’s time to break the spell of the guitar cartel.. this includes KZbinrs, turning newbie guitarists into gear heads and not players.

[@friedrudibega6384]

I totally understand that tubers gotta eat but that don't mean I gotta watch. The glut of vids for the Fender Abomination was really lame and I wish I could've watched another ts9 or klon klone vid instead from my favorite gear channels.

[@CasinoGuitars]

It was a bit nuts and that was our point. Don't worry, your regularly scheduled programming will return shortly!

[@phel21]

The huge issue today is that there is hardly anybody representing the consumer anymore. Almost all of media and journalism is paid for through advertising. People have always come up with both good and bad ideas, but the game today is more than ever to kick as much junk-inventions as possible out the door before consumers discover the truth.

[@randalclarke5487]

You're right- and the guitar channels on KZbin have become a cabal and an elitist click that only support one another and a few select. I still watch 5 Watt World and Ask Zac, but 5 Watt caters to other channels exclusively and I absolutely despise and loathe Jeff Mcerlain so much I have unsubscribed to 5Watt as Mcerlain and Phillip McKnight make me cringe. I totally support Brad the Guitologist on EVERYTHING cause he's real and sincere. I like the English guy Dave Edmondson but that's just my 2 cents lol. Cheers

[@kevinhay7073]

I only watch you guys and Troggly.Sometimes Peach.I remember wayyyy back when Glen Cambell was hyping Ovations on his TV show.Nothing sounds like an acoustic guitar.

[@CasinoGuitars]

You just named all three of our favorite channels!

[@CasinoGuitars]

Kevin thanks a ton. We were just talking about how cool Trogly is on some of his reviews! And we love the cats at Peach!

[@Ilicet]

I generally tune them out. I do like having a variety of different views of a guitar I'm interested in, but when I see something everywhere when I'm not specifically looking for it, I tend ignore it. It'd be nice if the top guitar channels covered brands that don't get the respect they deserve like Godin etc.

[@TheGuitarGeek]

“Please review this, be kind.” Are freaking kidding me? You guys have NO experience in this area. Why not actually contact some of us and get some actual facts before spreading such negative misinformation. Being a guitar KZbinr is HARD work. Running a guitar shop is HARD work. Why are you regularly driving a wedge between us while also trying to piggyback off the fender release? Invite a few of us for a live stream and iron some things out. Maybe we can become friends?

[@Dylan-ji5ug]

Its almost like last week youtubers were trying to butter us up for this week....

[@CasinoGuitars]

Okay, that was funny:) Good one and well played!

[@MartinCliffe]

Deliberately haven't watched a single video about this new guitar release. I've lost interest in KZbinrs trying to sell me stuff. I'll watch a review if I'm interested in the product before I watch it, but not otherwise.

[@autistichead8137]

I’m a massive fender fanboy. I watched Paul David’s review. It’s a cool guitar but if I spend that much money I’m calling Baxter to nail down and order the Strat of my dreams.

[@CasinoGuitars]

Right on and much love there! Baxter (that's me) says many thanks!

[@alexdenton6586]

It's exactly the same with guitar brands On most of the channels, we always expect the same things, always the same brands, we only hear about Fender , Gibson , PRS etc While there are for example Japanese brands which are of an absolutely irreproachable quality like Edwards (a division of ESP reserved for the Asian market), navigator (ESP custom Shop in Japan) Tokai also that we can find in the US and that is in excellent quality’s if we take a premium series There is no diversity and it's getting boring to hear always the same things

[@jambajoby32]

Netflix! Get these guys a seasonal special! (😉I got ur back, guys!)

[@hbo001]

At the end I am the judge what I need and what I like. I just dont like watching 'ads within ads' throughout the whole video. I prefer channels where the product is introduced in a short time or reviews where a youtuber bought the gear to review. You need to trust them but watching others paid content,I think,you can tell if it is the case. There are also some great channels which are fully ads free.

[@ChrisPuckett]

As long as I’ve been a guitarist, since the 80s, industry marketing to me is entertainment. Guitar magazine ads, now it’s KZbinrs. I don’t see it as a negative, it’s a sign of a healthy industry. If you don’t like it just quit watching the videos and don’t buy any magazine. I’m not offended by it at all.

[@jamesfetherston1190]

Fender as a company has had so many enormous successes. Two or three of the top 10 electric guitars of all time, the two most important electric bass guitars, and what? Six or more of the greatest amplifiers ever. Acoustics? Even their best efforts at acoustics have never been better than mediocre. I would suggest they just stop making acoustics under the Fender name. Just put all acoustic efforts into one of the other brands they own like Guild.

[@CasinoGuitars]

Great points James! They don't own Guild anymore but really want to remain in the acoustic world if possible. They do great in the affordable series. I will say, at least this is something different:) Thanks a ton for sharing!

[@jamesfetherston1190]

@@CasinoGuitars Does Fender even manufacture Acoustics, or do they have some overseas manufacturers do it for them?

[@dsan3516]

Yep, I watched 2 acoustasonic videos then had to check out. I saw it, now leave me alone...

[@CasinoGuitars]

Right on Dillon, we hear that and get the feeling:) Thanks a ton for sharing!

[@amylou7991]

I think it is pretty obvious when it is paid for content and personally I don't really care. The only question for me is whether I like something or not. You know, obvious stuff like does it sound good? Or is this guy who has got way more skill than me really struggling to come up with anything usable? As for the acoustasonic range, Fender appear to have asked themselves how can we take three of the most iconic designs of the 20th century and turn them into something cartoonish?

[@MattyK-USA]

It's the well-known term "Painfully Obvious". For the vendors, these promotions are "Obvious" and for us the process is "Painful".

[@phillycheesestake7256]

NGL, I fucking hate the acoustasonics, the whole line. Never heard of anyone actually buying one, and the price tag is ridiculous for such a hideous thing. Idk wtf the point of them is.

[@BizarrePudding]

It was really funny watching big time You Tubers tying themselves into knots trying to review the new Acoustaonic...You could absolutely tell that, try as they might to do an informed review, what they were really thinking was, "wtf am I supposed to do with this thing?" ...

[@CasinoGuitars]

It's like a game of twister...twister of words!

[@jayjones2821]

I had the tele version for a couple weeks. Sounds exactly like every other acoustic electric shitty-plastic-sounding guitar. Blech.

[@DDPAV]

It's funny to me how fast the "independent minded" KZbinrs became corporate lemmings. A few freebees in and they're nothing more than a propaganda wing for the same large corporations they said they were standing against. They'll soon be just another funny side note in the history of marketing plans........ I am digging the off-topic randomness of Casino Guitars channel,Let's hope as the subs build up the big corp money won't change that, but it will.......

[@CasinoGuitars]

We hear you. And we can’t act completely not part of the cog, we are a guitar shop and love bringing new instruments to players around the globe. We do however dislike the idea that every new guitar or piece should be sold as the must have thing to everyone. We work really hard to keep things fresh, fun, and honest, and we really try to keep in good spirits with our manufacturers that we partner with as well. Fortunately for us we get zero freebies:) we have to pay for everything we show and our desire to keep the integrity outweighs the short term clicks. Thanks for the encouragement and for your thoughts on this!

[@DDPAV]

@@CasinoGuitars Informative videos are a good thing, but a lot of the youtubers are doing the hard-sell and that's a big turn off. The full court press of the Fender ToneMaster series was a new low for the popular "influencers" and a total fiasco in my opinion. Love your channel- personality based and low key. Very watcher friendly and no hard sell.

[@mpikers]

Seeing Fender pass these things out like candy to all of these youtubers and "influencers" and then have the balls to charge the public $2k for them is laughable.

[@mikegreen2417]

You guys are my favorite "KZbinrs"😉

[@CasinoGuitars]

Thanks a ton Mike! I think were just two funny looking guys that dig guitars:) "KZbinrs" Yikes, that's a scary thought!

[@derekhand7904]

You know there good if these you tubers keep playing them, but I haven’t seen any of the old ones being used after the initial push

[@y2ksierra]

The most shocking part of the whole release is that they actually show available for purchase from the major retailers.

[@arn999]

At $2000 and with a very narrow use case it ain’t that surprising to me.

[@paulxaviercyr]

It's a business... I'm indifferent to the "advertising" because I will play before I buy.

[@BockwinkleB]

Yeah I am. I did watch Living Room Gear Demos, because he does honest reviews with lots of sound samples. I actually like the guitar, but it was on EVERY SINGLE CHANNEL.

[@CasinoGuitars]

That's the exact same thought we had so we choose...nope:) It was just too much and the whole thing made us giggle. Thanks a bunch for adding your thoughts here!

[@mhoff7722]

Saw the demo of the first acoustisonics at NAMM. Thought it was great sounding and a cool idea until I heard the price. Pass.

[@rivulus]

For me this is the signal to start weeding out the channels that only do product review like these. I will put up with payed reviews if there is some original content too, but even the original content gets cloned and transforms into a hype. Klon anyone?

[@CasinoGuitars]

Right on and we dig that. We actually had a friend build guys a klon clone from a defense contractor that we want to play with online soon!

[@activistarts7722]

Thanks for calling this out lol I saw one creator fail to mention how they got the guitar in the first place. So tired of undercover advertisements and those corny thumbnails.

[@coreyevans835]

With the amount of review models Fender sent out I have a feeling you have a pretty good chance at buying one that was on a KZbin video.

[@CasinoGuitars]

Almost 100% there! Good point:)

[@hearpalhere]

I understand that companies have been making commercials since they've existed and youtube and other social media is naturally going to be utilized as well. However, I think there's a big difference between seeing an ad in a print magazine, where it's obvious that you are looking at an advertisement, and coming to youtube and being bombarded with an ad disguised as a video coming from seemingly all the big guitar channels at once. Time will tell if this is a winning strategy for the companies but it definitely leaves a sour taste in my mouth. I haven't watched a single video about these guitars and I'll probably keep it that way. I did enjoy you talking about the other people making the ads though, for what it's worth :-)

[@CasinoGuitars]

Thanks, Yea not everyone was happy about the saturation level. Thanks for chiming in on this and watching ours!

[@rexnavarro2918]

KZbin Payola: the practice of bribing someone with free product (which they can later sell for cash) to use their influence or position to promote a particular product or interest.

[@Madchris8828]

That's being an "influencer" on most platforms

[@alanagottalottasay997]

the smartest of the 3 designs, shoulda been the first....Fender has gotta be the most corporate-typical of the big mfgs its evident in much of their marketing and def evident w having way too many people review these guitars at Fender's suggestion.....I like how you decided to approach the situation much better than any of the 3 reviews of the guitar I have watched....

[@lenjanssen9600]

I respect reviewers that disclose up front how/if they are being compensated (even w a free guitar) for the review. They have more credibility with me, especially if it's a balanced review.

[@CasinoGuitars]

We agree 100% to that!

[@chrislestermusic]

The acoustisonic videos really brought home what a machine it is but I already had noticed that so many of these KZbinrs are all doing the same subject matter as each other quite often. When the whole “trying lighter gauge strings” was happening they all seemed to do it at the same time. The “Is NAAM still relevant” was pretty consistently done as well by most. I realize it’s hard to come up with original content as often as is needed but it is starting to become bland.

[@CasinoGuitars]

We hear you and it is tough to keep coming up with ideas. Sometimes similar ideas come out just cause that's what we are all thinking about. This event was a bit more coordinated but in general, it's usually a few cats just bouncing ideas off the walls until something inspiring comes forward.

[@SimpleManGuitars1973]

Most youtubers just echo other youtubers from what I've noticed.

[@CasinoGuitars]

That does seem to be a consistent thread. Some of the big dogs are putting their own spin on things (Paul, Philip, Rhett, etc.) but there has become an echo chamber lately. Thanks a ton for sharing your thoughts!

[@s0b0r3d]

Haven’t watched a single one… played a tele acoustasonic at a guitar show a few years back, pitched as best of both worlds, but isn’t particularly great either as an acoustic or electric. Not for me.

[@CasinoGuitars]

That is the best way to find out if it's for you. She folks love these and they are an amazing piece of technology. They're not for everybody. Sincere thanks for sharing!

[@pb12661]

why would he keep it? He's already got every high end acoustic/electric that anyone would ever need or probably want. There is also that side of honesty.

[@CasinoGuitars]

Thats a good point:)

[@DevoT]

Good work gentleman. I knew something was up when I saw Ola Englund doing a "Will it chug?" with the Jazzmaster Acoustisonic.

[@BlackDogOriginal]

I just hope James is doing well. I think he hates doing vids but he needs to pop in every now and again. We all need some James!

[@CasinoGuitars]

He's in some vids out there and well see if we can coax him back on camera here and there. Sometimes he's just not in the mood for those bright lights:) Much love and thanks for sharing!

[@joeykelly5642]

When the first Acoustasonic came out, it grabbed my attention. It was a unique product that filled an interesting niche. I was definitely not in the market for one, but I still think the marketing push was successful, because it increased consumer awareness in a big way. By the third one, though, I found myself fatigued. I have no interest in the series, and when I saw my feed filled with them AGAIN, including a paid ad for Mary Spender’s promotion, it really annoyed me.

[@A-Wall]

Holy shit you guys are reading my mind! lol paused to go make a coffee..

[@CasinoGuitars]

Nice! Much love from all of us over here! Enjoy that coffee:)

[@Guitars-N-Guns]

The way I look at it; I have my Guild acoustic/electric (new), and I have my American Standard Stratocaster (used)...I don't have to "combine them" to get what I want. And the two together didn't cost me as much as an American Acoustasonic. They are just WAY over priced (in my opinion)---and Fender saw that; so they offered the 'Player' Acoustasonic made in Mexico for a few dollars less, because they know there's a lot of suckers out there. Love Fender, but I'll stick with what I have.

[@aphotosyntheticworld]

Why is everyone pretending this guitar is for people that don't already have other guitars? It's for a gigging musician that wants acoustic and electric tones in one guitar. I have the player telecaster acoustasonic and also have a PRS, Mayer Strat, and Martin GC MMV so I'm not pretending it's the end all and be all but I'll be damned if it isn't the best damn open mic guitar around. People give too much credit to how most acoustics sound plugged into a PA.

[@shanewalton8888]

have to say that Danish Pete's demo of the JazzMaster Acoustasonic was awesome. He knocked it out of the park.

[@CasinoGuitars]

He did kill it, He and the lone Paul David crushed it!

[@mikeomatic9905]

Granted, he could make a tin can sound magical

[@robertdavis5616]

They both did a good job, but it’s. Still. Not. A. Jazz master !!!

[@charlesbolton8471]

@@robertdavis5616 Or an acoustic guitar either.

[@kalkidasofficial]

I pass

[@SCALEBEASTS]

I skipped on the 5 hour stream where they opened by saying "Fender is the greatest brand" instead of "Fender is our *favorite* brand" since that established disingenuousness immediately. Aside from that, I still watch these Acoustasonic streams because of the personality of the people I'm watching, various spicy jams, and seeing everyone have a bit of a difference take on what they care about. The Acoustasonic just isn't for me at all, but I was surprised that it could in fact chug alright. So the videos did improve my opinion of it. And I had no idea that Fender owned Jackson and Charvel if not for videos one week before. It is really interesting to think about how different the relationship is between manufacturers and KZbinrs/Podcasters/Influencers vs manufacturers and retailers (that are also Podcasters).

[@CasinoGuitars]

Great points there Peaches! And sincere thanks for joining in. The jams are rather cool with these. We loved what Danish Pete and Paul Davids did. Thumbs up there for them!

[@TheMoneyMakingMentor]

Thanks for being so honest.

[@dam7ri]

Without the custom switching, that is not a Jazzmaster. It is a Jaguar or Mustang (whichever is the same body without the switches and roller knobs). They misnamed this model. BTW, the tele & strat Acoustasonics looked cool. The Jazzmaster Acoustasonic is not something on my wishlist of products from Fender. I'd prefer they remake the Katana and Performer and the Squier Stagemaster.

[@davedavid7061]

I was practicing the E blues scale when I heard ankles

[@CasinoGuitars]

Nice!!!!..:)

[@DanLeRoy]

The last two social media blitz's that came recently were Eastman Guitars and before that the Positive Grid Spark amp. I have a Spark on my desk for a noodle amp and computer speaker, so this kind of marketing works.

[@suereed]

Interesting I'd forgotten the Eastman deluge, they must have stopped making them as the retailers only seen to have old stock that no one wants. They did a good job of convincing people to spend £2000 on a Chinese guitar instead of spending £3000 on a USA guitar.

[@sidiox7857]

Someone's talking about it at last! Haha. Cheers, guys! 🤘

[@CasinoGuitars]

Right on, we just thought it was crazy the other day...so much acoustisonic so much!!!!

[@b500l8]

Its seems when i clicked on one review of this new acoustic, loads of other similar reviews came up, fender must have given away hundreds for free reviews

[@Louis_Rain]

This was so obvious that all the KZbinrs that are somehow sponsored by Fender all received that new Acoustasonic Jazzmaster at the same time and must have been told by Fender "you can't drop a video on this until this time." So that's what everyone did. I am ready to be sponsored by Fender, thank you.

[@CasinoGuitars]

That was funny:) The end part... And yes them's is the rules sometimes!

[@y2ksierra]

Car youtubers are the same way. I think it’s called a press embargo and it ends up having every video drop on the same day because everyone wants to maximize their views. I did watch one jazzmaster video and it confirmed that the guitar isn’t for me unless it’s on some super closeout deal 🤣

[@wolfpac1970]

@@y2ksierra Robert Baker did a demo on his channel and he's doing a give away for one. If I win it, that's the only way I would get it.

[@y2ksierra]

@@wolfpac1970 if it’s free it would be for me too but it’s hard to justify otherwise. It’s kind of like those multi tools that are good for a lot of things in theory but good for nothing in reality.

[@CarsInDimension]

@@y2ksierra I write about cars. Press embargoes date to when magazines had three month lead times between when the story was written and when it'd be published. Now, because of the immediate nature of the internet, the embargoes are part of coordinated rollouts of publicity campaigns.

[@peterrebhahn1113]

Bravo! You guys are killing it. Casino Guitars has read my mind with this video. Around 48 hours ago it became obvious that an embargo had been lifted and Fender said, “Release the hounds!” for videos on guitars that had obviously been in the hands of KZbinrs for weeks. Frankly, it all leaves me with a funny feeling that I have a hard time putting into words. Analogies fail, but it’s a bit like watching a ridiculous squabble between two people you respect. When it’s over, you find yourself respecting each of them a little bit less than you did and you’re not sure why. You wish you hadn’t seen it, but you can’t unsee it. In this way, the once respected guitar KZbinr and Fender both lose a little. But when you’re trying to be a fulltime guitar KZbinr and Fender comes knocking how can you say no? And once you’ve said yes, how can you say anything bad? I mean, folks, this is Fender, right? Beating up on Glarry is easy. Nobody needs Glarry. But Fender … umm, yeah. Which is why I loved the Paul Davids video on this guitar. It’s not just that Paul said he wouldn’t buy it, which takes some courage, it’s more the cool, almost indifferent way he approached the product. It’s almost as if he’s thinking, “Yeah, love ya Fender but I don’t need you and I refuse to bow down.”

[@honnaconna7312]

‘Full disclosure’ 🤣🤣🤣 IntoTheBlues is watching 👀

[@CasinoGuitars]

Right on:)