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With self-inflicted climate disasters making our planet increasingly inhospitable to ourselves, it feels like there isn’t anything us muggles can do about it.
DMC here and, lucky for you, this isn’t written by ChatGPT, so neither you nor my script are hallucinating - legendary ketchup-peddlers Heinz and most important video game you hate, Fortnite are apparently doing a collab! And it’s 100% to save us from the next climate crisis and it’s definitely not in any way a feeble attempt to greenwash to Gen-Zers in order to deflect from just how much bloody plastic they churn through every year.
But is it greenwashing though? Here's the inside scoop...
#marketing #digitalmarketing #greenwashing #environment
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