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Bass Pro Shops started in 1972 when Johnny Morris started selling fishing tackle out of his dad's Brown Derby Liquor Store in Springfield, Missouri.[4] His father, John A. Morris, was a World War II veteran and often took the family hunting and fishing.[5] Johnny Morris has said his parents, Genny Morris and John A. Morris, taught him to love fishing, hunting, and the outdoors.[5] The first Bass Pro Shops catalog was created in 1974.[6] In 1978, Morris introduced Tracker Boats, the first boat, motor, and trailer package designed for anglers.[7]
In 1981, Morris opened the first Bass Pro Shops outdoor store in Springfield.[8] 1987 is when Morris bought a large, empty plot of land, and 1 year later, he opened Big Cedar Lodge on Table Rock Lake in Missouri's Ozark Mountains.
In 2017, Morris opened the Wonders of Wildlife Museum & Aquarium in Springfield's Bass Pro Shops, which is considered the largest wildlife attraction in the world.[9][10] In the same year, Bass Pro Shops struck a deal to acquire Cabela's for about $4.5 billion