The Home of NYC’s Viral $2.55 Burger | Word of Mouth

[@Munchies]

Hope you enjoy this one. Lots of new MUNCHIES videos in the works.

[@metromusic5725]

The irony of something called "Word Of Mouth" is, like many Munchies videos, the 20 Gram Cafe PAID them to get this video produced and posted. Its advertorial. Sponsored content.

[@BoringTuna]

@@metromusic5725 excited to watch the new movie "Vice is Broke"

[@VinceGarrido]

if they are anything like this video, please, do not make them

[@metromusic5725]

@@VinceGarrido I mean, they get paid by the restaurants to make videos about them. They're not gonna say no (even if they're terrible)

[@LockeDrop]

Hey munchies its been a month. I want a video. Like this is fine. I just watch these on my breaks between cooking meals at work. I need some new stuff to watch.

[@rockyjohnson9243]

Honestly this is really nice to see this concept still exists outside of Costco. Thank you! Young Kim and Samantha Casale for making this happen.

[@RJA]

​@jimbojimbo6873The other items in their shop are probably expensive, like with Costco people go there for the cheap food but then end up buying a TV or something expensive.

[@nekodirge]

They seem like cool people, that's what makes a good neighborhood shop, please stay around guys!

[@vincentgrinn2665]

loss leaders are a thing in basically every business, its just harder to see sometimes in the case of costco theyre able to have such an extreme precieved loss leader because of the subscription fee the hotdogs alone cost over 5$ to make

[@sumrbrkk4914]

yup. this is a great loss leader. i'd happily grab 2 of the burgers and shop there.

[@TaigiTWeseDiplomat--Formosan]

０．０

[@randytessman6750]

Every small business needs to remember this, be good to your community and it will grow and be loyal. Glad to see that some people can remember what respect, love and value can do for a business.

[@gordorr9259]

Many big chain burger joints started out this way....after a few decades in business the founders retire and everything goes to hell.

[@VinceGarrido]

yes because that is exactly what this 8 minute and 56 second video proved this business is, go damn you are so smart - thank you

[@76marex]

@@VinceGarrido good...good...let the hate flow through you

[@satsatdown]

they sound like how all bosses should be, so many businesses are short sighted and don't understand the power of a loss leader, thats money that would be wasted on marketing, but they are marketing through word of mouth and value

[@allanpeter7700]

This is very unique, if it was more popular people might goes to over cheap burger places

[@gnastxela]

That’s why Costco is such a popular brand. Their $1.50 hotdog is losing them money but they keep it that way to draw people in.

[@FishyMango]

Their hamburger isn't a loss leader though, he's just breaking even on it.

[@BlaireMars]

Doesn't make sense. Capitalism exists to enrich profit. I don't like that system, but as long as people want and support capitalism that will always be more important.

[@cwg73160]

@@allanpeter7700This isn’t a burger place. This a grill inside of a grocery store. A normal burger place would go out of business if they did the same thing.

[@Woozlewuzzleable]

I'm more shocked that there's a new Munchies video.

[@Tiff_ny...]

Tell me about it🤣🤣

[@noyes.]

Repost

[@Munchies]

Plenty more new stuff from us coming soon : )

[@Woozlewuzzleable]

@@Munchies And Munchies replied to me, am I in another timeline?

[@janetwilson6395]

Me2.

[@Wiglytuff26]

So cool that he ended up as CEO from being a part timer. What a great come up.

[@yyyyyyexe963]

To be fair its a very nice grocery store, they carry a lot of good stuff at reasonable prices. They were also giving out grocery store discount coupons with the purchase at the cafe.

[@scottyhart7181]

The burger for 2.55 is their lost leader. Like the 1.50 hot dogs are Costco or 5 dollar roaster chicken at Kroger. The food is already discounted so they can draw more customers. Why would they give out a coupon when the burger IS THE COUPON?

[@yyyyyyexe963]

@@scottyhart7181idk, but that’s what they gave me when I went couple months ago.

[@pugward]

@@scottyhart7181 because some people need extra motivation to actually shop. Also builds good will for the brand, as customers love discounts on top of an already good deal.

[@inglescomshane5798]

why use "to be fair" here? lol what are you juxtaposing?

[@sinlordpink8147]

@@scottyhart7181 They just do. Why are you questioning it as if they weren't already doing it?

[@watermage25]

Young and Samantha just seem like good down to earth people. Love to see them succeed.

[@georgewashington7829]

That or brilliant business people, either way.

[@18ekaf]

The garlic confit smashed into the burger is a crazy touch.. I gotta try this!

[@Sahm.tattoo]

This is the kind of places people should support as much as they can. I would even tip them every time because it’s so cheap, and then there’s places that charges 15$+ for a single burger of the same quality

[@wazzupbeercommercial]

Isn't it crazy how different of an environment this looks like when you care about your customers AND your employees? It's crazy that it should be the first step, but so many places aren't like that. Anyway, love the atmosphere and excited for Munchies!

[@Air_OK]

Shoutout Rob Martinez, his coverage of local spots is some of the best, especially for short form video

[@EatingWithRobert]

🙏🏻🙏🏻🙏🏻

[@Air_OK]

@@EatingWithRobert the man himself, thank you for what you do for local restaurants

[@ariphoenix3069]

@@EatingWithRobert Your vids got me to convince a whole group of Italians to come to Rockaway to eat and surf man! Thanks for what you do :)

[@GregCurtin45]

I don't know how #Munchies always finds these great start up and family businesses to showcase that you can make it... but I am happy they do. Is there anything better than learning about people doing their own small part to make the world a better place? If you are in NYC please stop by and support them by hitting the grocery store (and maybe grabbing a burger to go). Thank you Munchies social media team for keeping your focus on highlighting great people doing amazing things.

[@knlei1]

they found it cuz of instagram and social media that trended it so popular and they just jump on the bandwagon that everybody follows so munchies isnt original haha

[@drippiff2509]

But.. but.. THE SHAREHOLDERS!🙏🏼🥺🥺🥺

[@VinceGarrido]

Yes, because, as the genius @randytessman6750 showed with his profound analytic insight above, this business is so successful (whatever that means, its subjective), and cares so much about making the world a better place, as proven by an 8 minute youtube video edited by Munchies. Thank you for drawing such profound conclusions and inferences from this youtube video, you are so smart.

[@matt2bbb]

Standard Costco business model. very smart! Ya'll know you aint just leaving with a burger

[@solidkingcobra]

8:18 that guy smile is genuine.

[@kristenmoon4405]

THANK YOU for the price AND not being afraid to salt the dang burgers. So so many just refuse to season their patties these days.

[@marky046]

I want to give these two the biggest hug from the other side of the pond.

[@InstancesKMS]

we need these everywhere my dude this is a standalone shop

[@stewartlawrence3042]

Odd to see a video that actually makes you physically smile! What an awesome job Young & Samantha are doing! Very wholesome!!

[@Ace-yg2jc]

I’ve worked for Young in the past. It was only for a few months but I can tell he is an upstanding person. Im happy to see him getting recognition, well deserved!

[@GregSage-b1g]

Ask him if he wants to catch a fade

[@christophermcdonald2270]

These people deserve all the awards

[@user-fb6hy2eh5y]

Props to the president that saw a kid with integrity, and knew that's hard to come by

[@lars2894]

This is a very common practice found in street markets all over South Korea. Kudos to Young Kim for taking business inspiration from his ethnic heritage!

[@omenmma617]

the CEO seems like a great guy hats off to him

[@CodyLeon]

Hats off to you guys. You take care of the community and we will take care of you

[@Taylor40667]

What people dont realize is its very clever marketing. They might not make any money on the burger but it gets people in the door, and talking, and sharing and clicking. This all creates hype and hype =more customers who spend money on other products in the store. Just what grocery stores do, you go in for milk and come out with lots more … The £1 burger man in blackpool is the same, and people spend money in his arcade

[@cwg73160]

The deal part is implied. Anyone can see that. The reason it exists is the real story.

[@donvo8672]

Yes, they mention this in the video

[@tasseiviews2947]

Still, I wonder, couldn't they up the price to $2.95... or maybe even just $2.75?

[@ZenithQuinn]

well yeah, it's a common tactic. Loss leaders. Same with costco and their hotdogs.

[@willn8664]

It's still crazy though that they could still afford to keep that business going considering it's NYC and the rental spaces are high af.

[@Thezuule1]

Bless your goddamned souls for feeding the people. This country needs one of your restaurants in every town.

[@RFSpartan]

Especially after those piece of ahit liberals have made everything so expensive

[@marcusmifflin6941]

Smart, like Costco's hotdogs or Rotisserie chicken. Get em in the store, up sale all the goods. That's good business 👍🏾. 😊

[@imagreatguy5770]

this style burger (oklahoma fried onion burger) was invented during the great depression. meat was so expensive so they decided to add a handful of thinly sliced onions to smash into the patty to use less meat. The burger was invented at Hamburger Inn in El Reno, Oklahoma.

[@JuggyFM]

very interesting

[@g..._anthony27]

🍪🍪🍪

[@Sakja]

That burger looks amazing and for $2.55?!? Hell, makes me almost wish I still lived in Jersey. I'd hightail it over the bridge so fast. I remember how many miles we'd go for good food. Ah but gas was so much cheaper then.

[@ChocolateMilkyYummy]

idk what it was like then but today youd pay a $15 toll to enter ny from nj. and you can go around but youd have to drive 5 hours. and yes then youd probably spend more on gas than the toll would be.

[@MikeCerrooq1zt]

Bro when I was in nyc I got 2 it was like 6.50 ate one for lunch and had one for later

[@BruinsPastaSauce]

those dudes working next store found a gem. they said 2 years they been on that job! 2 years of amazing burgers. im so jealous. I will say it is word to mouth, if i knew of a spot like this around me i would be going and telling everyone as well. but i dont know of any in my area..

[@jacquelineprotexter8933]

More CEOs like this please 🙏🏼 beautiful message and values

[@jackkreacherr9339]

World needs more owners like these two.

[@sanjayr]

THIS IS WHAT FOOD CULTURE IS ABOUT! Fuck man, this makes me so happy, these people are so wonderful to create something so delicious at such a good price. Good food should be accessible to as many people as possible!

[@aznepicboii]

Protect this local gem in the community at all cost

[@dkang23]

8:20 holy that smile.. I could only imagine how great the bosses are when a smile like that comes out when talking about them

[@janetwilson6395]

This is an awesome deal. I miss being @ home in N.Y.C. I will definitely visit this burger shop when I come home.😊

[@RFSpartan]

Miss the crime? The hustle bustle, the drugs? The overly expensive everything? Seems so cozy

[@Bk_owns]

I love mom and pa restaurants to. They really do offer the best quality food. Keep up the good work man. I love this.

[@ajthefoodmonster]

Costco $1.50 hot dog model. Bring people into the store!

[@Dmyra]

i love the good food. and i love these stories about people helping people and loving what they do, growing and helping, expanding.

[@esportsbakery187x]

This guy is genius. He create traffic in store with 5 cent marging burgers and sell other stuff with good margin as an additional

[@DeathCrunch]

A "genius" that googled "loss leader". Your bar for genius is insane.

[@PGraveDigger1]

@@DeathCrunch But they aren't making a loss on the burgers, so how is it a loss leader?

[@DeathCrunch]

@@PGraveDigger1 They're sold well under market value, they're actively chosing to lose profit. I get the dull semantics you're attempting but the guy literally explained it.

[@PGraveDigger1]

@@DeathCrunch Losing profit does not a loss leader make.

[@Tykeronia]

@@DeathCrunch It's not really pedantic if they literally aren't losing money. A loss leader does not make profit. Seems like maybe your hating ass genius self could use some of that google 😉

[@EM-bn1ng]

This guy is a legend for being able to provide this at that rate in today’s time! May God continue to bless this establishment which helps the community in return. All around feel good story.

[@vicjames3256]

I'm glad he called out White Manna - this is exactly what it reminded me of with a slight twist. Gonna have to try it next time I'm in the City.

[@itsdsanti3784]

This video brought a smile to my face.

[@w1ndt]

Going into my NYC bucketlist

[@paulastewart4518]

I LOVE THESE 2! FEED THE PEOPLE'S BLLY AND SOUL... KEEP UP THE GOOD WORK! xo

[@raulchavez3856]

It's like how Arizona sells their drinks for 99 cents. So cool!

[@freecastelman1]

Definitly one of my all time favorite episodes

[@holland9199]

So I will say this😃 I will go for the Burgers 🍔 and I will also go grocery shopping for sure☺️ just to show my appreciation😀 this is very Costco on a elegant gourmet level 🥰 I will support this store with my dollar and SNAP😆

[@naranha1776]

Why can't we have more directors and CEOs like that, just striving to make people happy. Amazing.

[@clothedinsalvation]

If this burgers really are 255 apiece then that’s one hell of a deal, especially being in New York

[@Dimaz42]

Love the story and the strategy to market the store with their burger 🍔

[@chosenone5417]

I think some of that onion got to me at the end of the video. Because water was coming from my eye's.🧡

[@erickagarcia8870]

Aweee I love this story - and need to stop by and try the burger!

[@henrycruz3547]

Shoutout munchies! And major shoutouts to Young and Samantha!! Much respect to you both.

[@1uch1n11]

I remember seeing Young when Jubilee was on John st. in lower manhattan. Good to see him again doing well! Thank you Young for feeding everyone even though you don't make any money off it. Wish you the best brother.

[@timothychanthamala576]

very smart to offer the burger with only a 5 cent profit. Its brings customers to the grocery store

[@dotswarlock]

Wish more people were like these guys , makes me want to go there to check it out

[@troyisfilming]

Wow, this is awesome!!! 🍔

[@dhruvmohan9345]

I thought this channel was dead! Happy to see one of my fav series is still here.

[@JB-sv5pr]

I remember my fave roast beef spot in north shore Mass got a bunch of extra beef and they maid 1 burgers for a month It was amazing

[@Kingsneakz]

heartwarming story. what a great company and culture.

[@Jm-ki4su]

bro unlocked the real infinite money glitch

[@nedmacallen]

I love that cultural appreciation, the old ceo saw his potential and took him under his wing, he probably saw himself

[@Levi_Skardsen]

It makes sense to charge so little when the goal is to get people browsing the market.

[@msurette]

Shopped at Jubilee on Gold Street for years.... Love that place! NYC 🇺🇸

[@pelangos]

I will be getting some burgies from here asap when I come to NY♥♥

[@itsgee21]

The fact that the President wanted you to train on all aspects of the game says a lot about him. He wanted to make sure you were set up for success and make sure you understand what everyone goes through. That's why you're where you're at, and he was where he was at. Now long, you have that young man at the end of the video praising you and Samantha for being so dope as fuck leaders. Love this.

[@helent7609]

Hope they make a second location in the LIC/Astoria queens area lol

[@storytimewithunclebill1998]

Looks pretty good. Was fun to watch. Great video

[@GypsySparkle]

Dang, the train fare to get there costs more..nice.

[@rafgarciaa]

This is awesome, definitely gonna stop by when I visit friends in Brooklyn

[@vr0k3n]

Makin only 5 cents per burger is insane. Goes to show not everything in a business has to have the outmost profit possible in order to be successful

[@vr0k3n]

@@quazzymodo6294 unless you have eyes and see the prices 😂 it's clear just by the looks of the place that most of their stuff isn't cheap. I assume most people who get the burgers know this and don't usually go grocery shopping there

[@acidbronson9712]

@@vr0k3n exactly some will some won't. Something tells me I doubt that those construction workers go grocery shopping there, but they'll abuse the hell out of some $2.55 sliders for lunch every day lol

[@eesafredericks2122]

@@acidbronson9712 not necessarily true, some places have relatively lowly priced products and look very upmarket lol ofc they're not gonna beat an industrial supermarket but it can be a thing nonetheless

[@clementyau7192]

​@@eesafredericks2122 1:06 Right in front of your eyes, $7.99/lb for ground beef, fuck outta here with that price. And this is coming from a Canadian where our prices should be 30% higher than americans. 1lb of ground beef here runs around $4-5/lb

[@clashatdemonhed9554]

Costco loses money on every hotdog they sell, but god damn they themselves pull people into the store. It’s a good idea

[@AlexanderTovar1]

Im gonna be here this week!!

[@AlexanderTovar1]

Had it, good a$$ burger

[@TsunamiWombat]

Hope they're making well financially and this isn't just a loss lead, burger looks great.

[@Kipthunder]

This video has only been out for 3 months and they already upped the price by a dollar, still not a bad deal at all.

[@ankur313]

They have the customer base now, wait for the price to go up now !!

[@pixierainbow7]

It def helps bring customers in the door to buy burgers and other foods, and some groceries as well.

[@francescobaruffi999]

They don't run a burger joint on zero margin, they run a grocery store with overpriced stuff and the burgers are sold at cost to get more customers for their grocery store.

[@omdavbu]

100%. I don't understand why people are so shocked at the near zero margins, it's just to get you in the door.

[@clementyau7192]

​ @eesafredericks2122 1:06 Right in front of your eyes, $7.99/lb for ground beef, fuck outta here with that price. And this is coming from a Canadian where our prices should be 30% higher than americans. 1lb of ground beef here runs around $4-5/lb

[@MrNommerz]

I work in pricing/finance for a company that sells hundreds of millions of dollars of construction materials every year. We sell products at a loss all the time to make customers happy, or because industry competitors who focus on specific products can sell at a better price than we can, so we match those prices to keep business. It's a good strategy, as long as you keep it within reason and either 1. don't give discounts on the wrong item, or 2. keep those losses to specific items (doesn't really matter if even a very popular item loses money if it's only one or a select few).

[@edkinj]

That's a Oklahoma onion burger. Happy you're doing good with it. It became popular during the great depression. Much love from Lawton Fort Sill Oklahoma. ***THE GERBLAXICAN ***

[@mrleykis170]

@6:02 “we dont need to make money on every item, if its a “feel-good” item” i mean thats the biggest claim i have ever heard not one business model implements the “feel-good” method

[@michaeltschuertz]

6:02 5 Cent there you go.

[@M3Vader]

Bless these two 😂🙌

[@MH-bv3hc]

You know it's tough times when it's a big deal a simple burger is $2.55 🤣

[@janedoe2509]

@@bonster101 real

[@bdoom6283]

have you ever left your house?

[@jzderf]

Do you expect prices to stay the same throughout all time? The fact that a good looking burger is 2.50 is definitely newsworth. Even a McD cheeseburger is more than that (i think) and way way worse.

[@yore5]

Bro $2.55 for a burger was a deal even in 2016... what are you on about

[@u2bst1nks]

....in one of the most expensive cities in the country. It's $15 for a burger and fries from my local burger joint. $2.55 is insanely cheap here, even for 20-30 years ago.

[@InstancesKMS]

nice to see genuine people doing genuine good work young shouted out white mana too awesome

[@MissFunkyH]

I had to put it on mute, but it looks delicious

[@keithwashco5891]

You guys rule ! I can’t wait to try your burgers!

[@hrsmrt9292]

For NYC price, 2,55$ for a cheeseburger is a steal! worth a buys

[@RFSpartan]

It's called being fair and not stealing from people

[@hrsmrt9292]

@@RFSpartan Yeah

[@hrsmrt9292]

@@RFSpartan True

[@Neal_Wheels]

Love this, so wholesome.

[@Cizeeks]

Give Address so I can put in my navigation please ???

[@cheesejadeitekiwifox]

"20 Grams Cafe operates above the Jubilee grocery store over on West Street in Greenpoint." google it.

[@robertpalmer3166]

Pro tip: You can search the name of the restaurant ON THE EXACT SAME INTERNET YOU MADE THAT COMMENT ON. Mind boggling.

[@Cizeeks]

@@robertpalmer3166 OK ...... Robert 😆

[@off-samuelGYZ]

145 West St, Brooklyn, NY 11222.

[@dailycatvideosHD]

THOSE.WINGS.LOOK.LIKE.HEAVEN.

[@Catdaddy836]

1:01 so like... a supermarket?

[@Prestrev1010]

Definitely about to try this week!

[@Anton-vc8ii]

should of told me this when i visited nyc and im from sweden, gotta check it out next time fasho

[@Covertghost]

every city needs a spot like this

[@BardovBacchus]

Capitalism for what we want. Socialism for what we need. Without food and shelter, there is no right to life

[@schlagsahnett5532]

A fellow social democrat. Loving the iron front symbol

[@schlagsahnett5532]

Ahh a fellow social democrat. Loving the iron front symbol. Greetings from Germany

[@BardovBacchus]

More socialist than democrat @@schlagsahnett5532 and hello from Milwaukee, Wisconsin, USA {I use the Drei Pfiele symbol as an anti-fascist}

[@Chriss..]

This is like Costco and its hotdog combo. Smart, have an item that’s on there for cheap that attracts people so they’ll more likely to shop at your place. As that item will feel like a reward after all that shopping.

[@JeffCowan]

This video should have been 2:55....

[@demcanes01]

This is super dope ! Wish we had one in Miami

[@yusufal-majed5872]

5 cent profit per burger, such a cap ... Nobody goes into business to make 1.9% profit... so if they sell 4000 burgers per day, your telling me their profit is only $200 .... great video but bullshit from the owner at the end....

[@welfareacquirer2046]

You forget about everything else on their menu and the grocery store that they run as well

[@xoxolorae]

He literally explained it in the video lol the cheap burger, like Costco hot dogs, are just a front. It's to lure customers into going into their real profit -- the grocery store downstairs, because like HE SAID IN THE VIDEO, lots of people don't even realize there is a grocery store downstairs.

[@mildthing]

Brilliant approach.