The Home of NYC’s Viral $2.55 Burger | Word of Mouth

[@Munchies]

Hope you enjoy this one. Lots of new MUNCHIES videos in the works.

[@metromusic5725]

The irony of something called "Word Of Mouth" is, like many Munchies videos, the 20 Gram Cafe PAID them to get this video produced and posted. Its advertorial. Sponsored content.

[@BoringTuna]

@@metromusic5725 excited to watch the new movie "Vice is Broke"

[@VinceGarrido]

if they are anything like this video, please, do not make them

[@metromusic5725]

@@VinceGarrido I mean, they get paid by the restaurants to make videos about them. They're not gonna say no (even if they're terrible)

[@LockeDrop]

Hey munchies its been a month. I want a video. Like this is fine. I just watch these on my breaks between cooking meals at work. I need some new stuff to watch.

[@rockyjohnson9243]

Honestly this is really nice to see this concept still exists outside of Costco. Thank you! Young Kim and Samantha Casale for making this happen.

[@jimbojimbo6873]

The reason why Costco can do it (take a loss), is because their business is purely making money off a subscription fee. They either make a loss or break even on literally everything else. No small business could do that.

[@RJA]

​@@jimbojimbo6873The other items in their shop are probably expensive, like with Costco people go there for the cheap food but then end up buying a TV or something expensive.

[@nekodirge]

They seem like cool people, that's what makes a good neighborhood shop, please stay around guys!

[@vincentgrinn2665]

loss leaders are a thing in basically every business, its just harder to see sometimes in the case of costco theyre able to have such an extreme precieved loss leader because of the subscription fee the hotdogs alone cost over 5$ to make

[@sumrbrkk4914]

yup. this is a great loss leader. i'd happily grab 2 of the burgers and shop there.

[@Woozlewuzzleable]

I'm more shocked that there's a new Munchies video.

[@Tiff_ny...]

Tell me about it🤣🤣

[@noyes.]

Repost

[@Munchies]

Plenty more new stuff from us coming soon : )

[@Woozlewuzzleable]

@@Munchies And Munchies replied to me, am I in another timeline?

[@janetwilson6395]

Me2.

[@satsatdown]

they sound like how all bosses should be, so many businesses are short sighted and don't understand the power of a loss leader, thats money that would be wasted on marketing, but they are marketing through word of mouth and value

[@allanpeter7700]

This is very unique, if it was more popular people might goes to over cheap burger places

[@gnastxela]

That’s why Costco is such a popular brand. Their $1.50 hotdog is losing them money but they keep it that way to draw people in.

[@FishyMango]

Their hamburger isn't a loss leader though, he's just breaking even on it.

[@BlaireMars]

Doesn't make sense. Capitalism exists to enrich profit. I don't like that system, but as long as people want and support capitalism that will always be more important.

[@cwg73160]

@@allanpeter7700This isn’t a burger place. This a grill inside of a grocery store. A normal burger place would go out of business if they did the same thing.

[@randytessman6750]

Every small business needs to remember this, be good to your community and it will grow and be loyal. Glad to see that some people can remember what respect, love and value can do for a business.

[@gordorr9259]

Many big chain burger joints started out this way....after a few decades in business the founders retire and everything goes to hell.

[@MONEYBAGARTS]

I WOULD SAY THEY CAN PRICE THE BURGERS AT $3 USD AND THAT WOULD BE FINE EVEN 3.50 IT WOULD STILL BE AFFORDABLE

[@VinceGarrido]

yes because that is exactly what this 8 minute and 56 second video proved this business is, go damn you are so smart - thank you

[@76marex]

@@VinceGarrido good...good...let the hate flow through you

[@Wiglytuff26]

So cool that he ended up as CEO from being a part timer. What a great come up.

[@yyyyyyexe963]

To be fair its a very nice grocery store, they carry a lot of good stuff at reasonable prices. They were also giving out grocery store discount coupons with the purchase at the cafe.

[@scottyhart7181]

The burger for 2.55 is their lost leader. Like the 1.50 hot dogs are Costco or 5 dollar roaster chicken at Kroger. The food is already discounted so they can draw more customers. Why would they give out a coupon when the burger IS THE COUPON?

[@yyyyyyexe963]

@@scottyhart7181idk, but that’s what they gave me when I went couple months ago.

[@pugward]

@@scottyhart7181 because some people need extra motivation to actually shop. Also builds good will for the brand, as customers love discounts on top of an already good deal.

[@inglescomshane5798]

why use "to be fair" here? lol what are you juxtaposing?

[@sinlordpink8147]

@@scottyhart7181 They just do. Why are you questioning it as if they weren't already doing it?

[@imagreatguy5770]

this style burger (oklahoma fried onion burger) was invented during the great depression. meat was so expensive so they decided to add a handful of thinly sliced onions to smash into the patty to use less meat. The burger was invented at Hamburger Inn in El Reno, Oklahoma.

[@Air_OK]

Shoutout Rob Martinez, his coverage of local spots is some of the best, especially for short form video

[@EatingWithRobert]

🙏🏻🙏🏻🙏🏻

[@Air_OK]

@@EatingWithRobert the man himself, thank you for what you do for local restaurants

[@ariphoenix3069]

@@EatingWithRobert Your vids got me to convince a whole group of Italians to come to Rockaway to eat and surf man! Thanks for what you do :)

[@watermage25]

Young and Samantha just seem like good down to earth people. Love to see them succeed.

[@georgewashington7829]

That or brilliant business people, either way.

[@18ekaf]

The garlic confit smashed into the burger is a crazy touch.. I gotta try this!

[@GregCurtin45]

I don't know how #Munchies always finds these great start up and family businesses to showcase that you can make it... but I am happy they do. Is there anything better than learning about people doing their own small part to make the world a better place? If you are in NYC please stop by and support them by hitting the grocery store (and maybe grabbing a burger to go). Thank you Munchies social media team for keeping your focus on highlighting great people doing amazing things.

[@knlei1]

they found it cuz of instagram and social media that trended it so popular and they just jump on the bandwagon that everybody follows so munchies isnt original haha

[@drippiff2509]

But.. but.. THE SHAREHOLDERS!🙏🏼🥺🥺🥺

[@VinceGarrido]

Yes, because, as the genius @randytessman6750 showed with his profound analytic insight above, this business is so successful (whatever that means, its subjective), and cares so much about making the world a better place, as proven by an 8 minute youtube video edited by Munchies. Thank you for drawing such profound conclusions and inferences from this youtube video, you are so smart.

[@Ace-yg2jc]

I’ve worked for Young in the past. It was only for a few months but I can tell he is an upstanding person. Im happy to see him getting recognition, well deserved!

[@Taylor40667]

What people dont realize is its very clever marketing. They might not make any money on the burger but it gets people in the door, and talking, and sharing and clicking. This all creates hype and hype =more customers who spend money on other products in the store. Just what grocery stores do, you go in for milk and come out with lots more … The £1 burger man in blackpool is the same, and people spend money in his arcade

[@cwg73160]

The deal part is implied. Anyone can see that. The reason it exists is the real story.

[@donvo8672]

Yes, they mention this in the video

[@tasseiviews2947]

Still, I wonder, couldn't they up the price to $2.95... or maybe even just $2.75?

[@ZenithQuinn]

well yeah, it's a common tactic. Loss leaders. Same with costco and their hotdogs.

[@marky046]

I want to give these two the biggest hug from the other side of the pond.

[@InstancesKMS]

we need these everywhere my dude this is a standalone shop

[@matt2bbb]

Standard Costco business model. very smart! Ya'll know you aint just leaving with a burger

[@solidkingcobra]

8:18 that guy smile is genuine.

[@damienslens617]

the CEO seems like a great guy hats off to him

[@marcusmifflin6941]

Smart, like Costco's hotdogs or Rotisserie chicken. Get em in the store, up sale all the goods. That's good business 👍🏾. 😊

[@wazzupbeercommercial]

Isn't it crazy how different of an environment this looks like when you care about your customers AND your employees? It's crazy that it should be the first step, but so many places aren't like that. Anyway, love the atmosphere and excited for Munchies!

[@kristenmoon4405]

THANK YOU for the price AND not being afraid to salt the dang burgers. So so many just refuse to season their patties these days.

[@christophermcdonald2270]

These people deserve all the awards

[@Sakja]

That burger looks amazing and for $2.55?!? Hell, makes me almost wish I still lived in Jersey. I'd hightail it over the bridge so fast. I remember how many miles we'd go for good food. Ah but gas was so much cheaper then.

[@ChocolateMilkyYummy]

idk what it was like then but today youd pay a $15 toll to enter ny from nj. and you can go around but youd have to drive 5 hours. and yes then youd probably spend more on gas than the toll would be.

[@MikeCerrooq1zt]

Bro when I was in nyc I got 2 it was like 6.50 ate one for lunch and had one for later

[@stewartlawrence3042]

Odd to see a video that actually makes you physically smile! What an awesome job Young & Samantha are doing! Very wholesome!!

[@Thezuule1]

Bless your goddamned souls for feeding the people. This country needs one of your restaurants in every town.

[@aznepicboii]

Protect this local gem in the community at all cost

[@BruinsPastaSauce]

those dudes working next store found a gem. they said 2 years they been on that job! 2 years of amazing burgers. im so jealous. I will say it is word to mouth, if i knew of a spot like this around me i would be going and telling everyone as well. but i dont know of any in my area..

[@user-fb6hy2eh5y]

Props to the president that saw a kid with integrity, and knew that's hard to come by

[@ajthefoodmonster]

Costco $1.50 hot dog model. Bring people into the store!

[@CodyLeon]

Hats off to you guys. You take care of the community and we will take care of you

[@jacquelineprotexter8933]

More CEOs like this please 🙏🏼 beautiful message and values

[@hrsmrt9292]

For NYC price, 2,55$ for a cheeseburger is a steal! worth a buys

[@janetwilson6395]

This is an awesome deal. I miss being @ home in N.Y.C. I will definitely visit this burger shop when I come home.😊

[@esportsbakery187x]

This guy is genius. He create traffic in store with 5 cent marging burgers and sell other stuff with good margin as an additional

[@DeathCrunch]

A "genius" that googled "loss leader". Your bar for genius is insane.

[@PGraveDigger1]

@@DeathCrunch But they aren't making a loss on the burgers, so how is it a loss leader?

[@DeathCrunch]

@@PGraveDigger1 They're sold well under market value, they're actively chosing to lose profit. I get the dull semantics you're attempting but the guy literally explained it.

[@PGraveDigger1]

@@DeathCrunch Losing profit does not a loss leader make.

[@Tykeronia]

@@DeathCrunch It's not really pedantic if they literally aren't losing money. A loss leader does not make profit. Seems like maybe your hating ass genius self could use some of that google 😉

[@jackkreacherr9339]

World needs more owners like these two.

[@lars2894]

This is a very common practice found in street markets all over South Korea. Kudos to Young Kim for taking business inspiration from his ethnic heritage!

[@vicjames3256]

I'm glad he called out White Manna - this is exactly what it reminded me of with a slight twist. Gonna have to try it next time I'm in the City.

[@raulchavez3856]

It's like how Arizona sells their drinks for 99 cents. So cool!

[@w1ndt]

Going into my NYC bucketlist

[@naranha1776]

Why can't we have more directors and CEOs like that, just striving to make people happy. Amazing.

[@clothedinsalvation]

If this burgers really are 255 apiece then that’s one hell of a deal, especially being in New York

[@pelangos]

I will be getting some burgies from here asap when I come to NY♥♥

[@Bk_owns]

I love mom and pa restaurants to. They really do offer the best quality food. Keep up the good work man. I love this.

[@freecastelman1]

Definitly one of my all time favorite episodes

[@dhruvmohan9345]

I thought this channel was dead! Happy to see one of my fav series is still here.

[@1uch1n11]

I remember seeing Young when Jubilee was on John st. in lower manhattan. Good to see him again doing well! Thank you Young for feeding everyone even though you don't make any money off it. Wish you the best brother.

[@holland9199]

So I will say this😃 I will go for the Burgers 🍔 and I will also go grocery shopping for sure☺️ just to show my appreciation😀 this is very Costco on a elegant gourmet level 🥰 I will support this store with my dollar and SNAP😆

[@chosenone5417]

I think some of that onion got to me at the end of the video. Because water was coming from my eye's.🧡

[@msurette]

Shopped at Jubilee on Gold Street for years.... Love that place! NYC 🇺🇸

[@nedmacallen]

I love that cultural appreciation, the old ceo saw his potential and took him under his wing, he probably saw himself

[@erickagarcia8870]

Aweee I love this story - and need to stop by and try the burger!

[@timothychanthamala576]

very smart to offer the burger with only a 5 cent profit. Its brings customers to the grocery store

[@pixierainbow7]

It def helps bring customers in the door to buy burgers and other foods, and some groceries as well.

[@GamingFeud]

Wild it wasn't too long ago when this was the norm everywhere.

[@rihardsluu]

When you see bagels being cheaper in NYC than in Europe, crazy.

[@kiwi25.0]

i feel like all they care about is feeding their community. it is so refreshing to see!

[@Covertghost]

every city needs a spot like this

[@itsdsanti3784]

This video brought a smile to my face.

[@dotswarlock]

Wish more people were like these guys , makes me want to go there to check it out

[@dailycatvideosHD]

THOSE.WINGS.LOOK.LIKE.HEAVEN.

[@JB-sv5pr]

I remember my fave roast beef spot in north shore Mass got a bunch of extra beef and they maid 1 burgers for a month It was amazing

[@InstancesKMS]

nice to see genuine people doing genuine good work young shouted out white mana too awesome

[@storytimewithunclebill1998]

Looks pretty good. Was fun to watch. Great video

[@rafgarciaa]

This is awesome, definitely gonna stop by when I visit friends in Brooklyn

[@Prestrev1010]

Definitely about to try this week!

[@paulastewart4518]

I LOVE THESE 2! FEED THE PEOPLE'S BLLY AND SOUL... KEEP UP THE GOOD WORK! xo

[@VinceGarrido]

the grand opening of the dirty burger; Randy's a hustler babayyyyy!

[@troyisfilming]

Wow, this is awesome!!! 🍔

[@Neal_Wheels]

Love this, so wholesome.

[@M3Vader]

Bless these two 😂🙌

[@detroitcityblu]

It all looks so good 😩

[@henlolneh]

its almost their junior version of the costco rotisserie chicken !!

[@Jm-ki4su]

bro unlocked the real infinite money glitch

[@AlexanderTovar1]

Im gonna be here this week!!

[@AlexanderTovar1]

Had it, good a$$ burger

[@Bk_owns]

A good burger is hard to beat. I love a tasty burger.

[@michaelduffek2866]

Mo's 2.50$ burger got some competition!

[@depthgod7672]

Needa try asap!

[@Levi_Skardsen]

It makes sense to charge so little when the goal is to get people browsing the market.

[@abdulkadirbeshir9819]

Tnx for inviting me brother ,this very favorable food

[@Supamikey1337]

Welp time to wait on longer line now

[@helent7609]

Hope they make a second location in the LIC/Astoria queens area lol

[@keithwashco5891]

You guys rule ! I can’t wait to try your burgers!

[@kellyt8836]

That's a really smart concept...it's like Costco hot dog combo or the rotisserie chicken. They lose money on those items but they get people in the door to spend money elsewhere.

[@iliyasbektas9189]

Always in these videos there are some Mexican guys doing all the hardwork

[@PeterKnight-p6i]

I would be here every day

[@Anton-vc8ii]

should of told me this when i visited nyc and im from sweden, gotta check it out next time fasho

[@Saladandfruitbowl]

Dude the c.e.o looks chill AF

[@Chriss..]

This is like Costco and its hotdog combo. Smart, have an item that’s on there for cheap that attracts people so they’ll more likely to shop at your place. As that item will feel like a reward after all that shopping.

[@GypsySparkle]

Dang, the train fare to get there costs more..nice.

[@AbbreviatedReviews]

A classic loss leader story. Lots of companies do it, but it's always nice to see it in a way that benefits people day to day.

[@brianmoody2549]

You have to have understanding love heart and give the people what they want , and enjoy how they feel and work.when works feel good about themselves it helps do a better job.

[@scythe456]

great video thanks!

[@Craniacs]

$1 tara's inn in Long Island

[@ksadjdadjaifen]

these look great. can't complain for 2.50 but it actually looks fantastic.

[@N3v3rAround]

Growing up there was a place like this next to the train station. my dad and I would get these same type burgers before getting on the train to NYC. I had all forgot about these memories until I saw this video. I gotta go try the burger next time I'm in the city.

[@arthurford829]

In the age of corporate greed,it’s nice to see a company that understands you can still make quality goods and a profit without extorting your customers.

[@leeaxon01]

In the UK we call this a 'loss leader'. Fantastic work guys. Great marketing and a great attitude.

[@alfonsogarcialettering]

my mexicans always hard at work in the kitchen ,, shout out to them to0

[@CabdiqaniXaashi-s3p]

i havent ever seen like this its so super

[@michaeltschuertz]

A big market who does everything inhouse. Got you.