The Homeless Teen Who Created Louis Vuitton

Louis Vuitton is a household name, and one of the most famous brands in the world. But do you know the story of the house, which is steeped in war, greed, fashion, leather, canvas, and more? We begin our story detailing the life of Louis Vuitton himself, a young man from the French countryside who becomes a master trunk maker, and innovator of the travel essential in the 1800s. After his passing, his family begins to reinvent the brand to represent Louis Vuitton himself, as well as travel and luggage trends throughout the 1900s as well. Corporate infighting ensues, and eventually, Bernard Arnault, the now owner of LVMH, Louis Vuitton's parent company, effectively takes over the brand in the late 1980s. He eventually brings in Marc Jacobs to design for the house's first fashion line, and Marc brings culture and art to the house. Artists like Takashi Murakami, Stephen Sprouse, and Yayoi Kusama do collaboration collections with Louis Vuitton, under Marc's supervision. Kim Jones, now the designer of Dior Men and Fendi Womens, creates a blockbuster hit with his Supreme X Louis Vuitton collaboration collection. Eventually, Nicolas Ghesquière & Virgil Abloh join the mix and reinvent the house in their image as well. Vuitton's history is full of drama, deception, and iconic fashions, many you'll have to watch to see!
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[@arimao3741]

We stan a man who can give us all the tea on Louis Vuitton while having stains on his shirt

[@stephanieparker5049]

Right

[@pikapicachu24]

The distressed look is all the rage rn

[@jjones565]

It’s powder - I think?

[@MADEbySOUL]

Only what a stain can easy be a fashion trend

[@michaelbarker2795]

Well you shouldn’t

[@mangafreak2012]

the only history teacher that doesn't make me sleepy✨

[@Thonyshongun]

This jajajaja

[@rodgomola]

You should try Lucy Worsley

[@paulatruslerofficialle3432]

LV was at it’s best when Marc was there hands down. Just like how Galliano was for Dior. Yeah I’m stuck in those era 😬

[@DanielleMelissa]

We all are

[@jw1422]

The Marc Jacobs era neon overprint bags are life

[@luis-sq8cp]

@Arf Arf Awoo yes lets be friends drop the insta

[@paulatruslerofficialle3432]

Arf Arf Awoo I’m down! 😋

[@_Alexandertheluxe_]

me too gurrrll

[@nydy2993]

I don't really care about louis vuitton or fashion history in general really but this was super interesting ! (and as a French person I really appreciate that you try to pronounce the words and names correctly, sometimes it is a bit off but most of the time you do really well)

[@rachelgrubman4606]

The "coffee table" that has been in my family room my entire life is very clearly a trunk. It is made of wood has locks and can be opened. A few years ago my mom discovered it was a Louis Vuitton trunk. We know it is a Louis Vuitton trunk because even though it does not have the classic logo on it it does have the Louis Vuitton label on the bottom. We do not know when it is dated too but both of us believe that it can be dated to the 1800s. Knowing how old this trunk might be is incredible. It is in great condition and honestly shows how these things were made to last.

[@marko_b6]

Did this man just make the Louis Vuitton print sound... interesting?

[@evastood4539]

He did. He did indeed. It’s tacky to me cause of the over saturated knock offs out there😑

[@EvWuzhere]

Lmao at balenciaga not even caring that there was a whole ass war going on

[@bobajob13]

Yeah man Cristobal balenciaga didn’t even give a fuck.

[@ameliajames1463]

Building a gazebo during the civil war vibes

[@jordansayshi5417]

@@ameliajames1463 how would you like to be indoors and out of doors all at once?

[@azum5048]

Love this as a series! There are so many houses with a shady history, Hermès next please! 🍵👀

[@nemanjaras]

Like that secret Birkin made of human skin on the order of a Saudi princess.

[@Cardsmaster]

Nikola whaaaaatttt?!?! Spill the T

[@48mavemiss2]

Nikola where did you find this information?

[@nemanjaras]

@@48mavemiss2 It's a well known rumour from the 1990s.

[@48mavemiss2]

Nikola ahh- that’s creepy. I was a small child then and did care for fashion until I was in my mid/late 20’s. I’ll look into it.

[@karid.4371]

Honestly Luke this video was on a whole new level. The amount of research, and pictures to tell the story. You really made an amazing little documentary. SOOO GOOD.

[@welibelly7691]

The iconic Louis Vuitton monogram’s icons are actually from a church that has the icons on its walls. And the letters LV was added to make it a complete monogram. I read this in a pottery barn LV history book somewhere, but I can’t find any pictures of the church with the icons online

[@LangBellsChannel]

Maybe it's a Cathedral. It looks familiar and lots of French are Catholics.

[@olhabohdan3822]

I found that monograms are inspired by medieval art and Doge's palace in Venice. It has similar looking things carved on its front.

[@malsummers6515]

Baguette here and I see you making an effort with the french names, you were pretty spot on almost all of them, except for Nicolas Ghesquière, which is still a bit off but I see that you really tried and it's a bit of an unfair name, I think only baguettes would be able to say that 100% correctly. Still, good job on all the others (and there were a lot) so take this as encouragement because I still remember the Jeanne D'arc Alexander McQueen video hahaha, you've progressed a lot. Bon travail Luke !

[@upsettispaghetti_9013]

Can't wait to derail my AP World class with Louis Vuitton's history Edit: omg ive never gotten this many likes- thank you 🥺🥺🥺

[@laganjaestranja6352]

Make them CHOKE ON YOUR ELEGAAANZAAAAA

[@alwyfadlluah574]

Luke is out here doing God's work by teaching the Children ... Yes god

[@annagvazquezcolon9736]

Yes am early. Please do a video on underrated fashion brands who deserve more hype.

[@gabrielabedebruno6689]

Gurrrl i am so early

[@olivervazquez8328]

Telfar

[@bunnyskiddadle1477]

Yeah! He should do one on young up and coming designers!

[@hannahsonnenburg7718]

Please do more fashion history videos! It’s very interesting content and I enjoy watching history videos in general. They’re even more fascinating when combined with fashion content though. :)

[@darrensierra]

IDK why but the sudden shifts to french accent cracks me up 😆 But at least she tried 👍🏽

[@hautelemode]

i'm damned if i do and damned if i don't :(

[@darrensierra]

HauteLeMode oh no hunny you did great. Props for going back and forth 🇺🇸 🔁 🇫🇷 many times

[@monxampion6930]

1:23 this guy was walking for three years wuuut

[@mysteriousfun4759]

This episode taught me more than years of school in a much condensed and compelling format

[@mbelieve9919]

The fast-paced and informative spilling of historical tea is so fun to watch!

[@danimosher9558]

We need a history of Yohji Yamamoto and anti fashion 🙌🏻

[@DasZuckerhaus]

I love how these fashion houses history shows the evolution of the world in modernity with its roots in the industrial revolution, the rise of the self made wealth and the boom of the 1990s with globalist age. Its crazy to know how recent these developments for crazy fashion shows really are.

[@annawenzel3021]

crash course history who? i only know hautel'histoire

[@heyitsnasira]

I wasn't interested in this particular history lesson but I was told there would be tea so... 🍵

[@victoriat795]

"BUT I AM LE TIRED" XD ah the dawn of the internet

[@hannahrenee2677]

I NEED you to do more history videos like this! I'm just getting into the fashion industry and this video has been really helpful for me to understand the history and general idea of LV. Would love to see some more of these videos!

[@allisonjackson6142]

Dude this was amazing! I really appreciate all of the history you’ve included

[@arianne494]

Yaaaas! I've been looking forward to this one since you announced it! I loooooove this series. You teach me so much!

[@AkshitaAhuja]

ControVirgil 😹 The brand's cohesiveness went out the window post the 90s. All collections reflect the CD and not the brand somehow. However, all the artist and brand collaborations epic!

[@MissFergiex]

KEEP THE VIDEOS COMING! Entertaining the house down boots, knowledge is power. X

[@JC-mc2eb]

Well-informed, well-edited and concise vid on LV's history. A must-watch reference for luxury brand newbies!

[@vampsrock1918]

Excellent writing! It read like a essay paper that had a strong conclusion and reminded us of the journey from start to finish in two sentences. I loved your editing. Great video

[@anoukdc]

one of the best videos you've ever made, luke!

[@caketinfairy]

This was such a great video! Thanks so much for putting so much work into these. Super accessible.

[@zennaturalist2543]

Appreciated this,the history of luxury brands has always been of great interest. The people and history! Its more than just items.

[@jennifert7508]

I love when you make history videos! It's why I started watching your content in the first place. Here's hoping for more soon. 😍

[@thaliaprincess3683]

luke i am begging you to making this into a series if you haven't thank you so much for your service sir we don't deserve it but we still need it

[@elizabethtaylor3600]

Hey........... how y'all doin

[@hautelemode]

omg wendy williams is here!?!?!?

[@monsmonis6515]

YESSSSS the history vid is here and i do hope the others too are on their way. this video was very informative while also keeping that hautelemode typical sassiness that we love. i also appreciated you dropping in some actual historical facts and i am very curious what house will be next🤍🤍🤍

[@Uberkris77]

MORE OF THESE PLEASE!! ❤

[@SMK352]

Ive been waiting for a vid like this!

[@shreyakumar4675]

i love this i hope he makes it a series

[@InsomniOwl_]

I love these history videos of yours. Very interesting and informative, well edited and voiced. Well done! ❤️👍🥰

[@imbaghappy]

Great job! Loved the video. Appreciated Marc Jacobs’ reign as LV’s creative director even more with this video...

[@elizabethgeigar724]

You helped me so much with writing essay. Omg, love you

[@carliettesierralta1220]

Please do a series on the most popular fashion houses! I loved this ❤️

[@mercedes4202]

I loved this video so much!! I love watching fashion youtubers but i don't know a lot of the history, so this is super fascinating and i learned a lot

[@cocoknows]

Brilliant as always.

[@alexisferris-romine1731]

This was so informative and amazing

[@KTL996]

I really love the concept of this video I found it so interesting! I appreciate the effort please do more of these!!! xx

[@rockyruiz5205]

Beautifully done. Loved the video.

[@marochatzistogianni2841]

Extremely good video ... so much information and very nice editing . I enjoyed every second of it . Well done Luke

[@christinapapadopoulos2748]

Such an interesting video, I enjoyed watching every bit of it! Can’t wait for more ❤️

[@GeminiCaron]

I really enjoyed this, a lot of work went into it and it shows, well done it was fab! X

[@cupofjohoe]

Love this!! Can't wait for more fashion history videos!

[@danielcrawford8735]

Please make more of these!

[@katiechambers1319]

Love these videos! So interesting!

[@theWIZproductions]

i love these!!! i can't get enough!!!

[@lindzriddb]

this video was exceptional!! Thank you so much for all your research and effort! I learned SO much.

[@milescumminski8077]

Thanks for the video. I love learning more about these luxury brands. I am too lazy to do the research, but I am glad you do it for all of us! Kisses!

[@LucaHope]

I love love love your fashion history videos! Great job!

[@kirshannmarcus]

This has been such a wonderfully done video! Thank you!

[@smilewrinkles4917]

This is well researched, plz make it a series🙏

[@oliviareamer5149]

Thank you for this amazing video! It was so interesting and insightful! As a history student, I really love these types of videos, so keep it up! ❤️🤩

[@margauxvirra]

I watched a 12 min ad cause it’s the only way I can spend on “Luis Vuitton” anything

[@itselote]

i already know this is gonna be such a good video, luv youu

[@manongombeau]

this video was so interesting! thank you so much for all the work you do!!

[@Froyofreeze]

I love this fashion history series. please do more!

[@allegralikessunnydays1704]

So pleased to see you in BoF, love everything you do x

[@JuttaBerlin]

great video, thank you!

[@strongboy67]

Hi Luke! I just want to say that I love your videos, it’s so informative and insigtful. Keep up the good work babe 😘

[@MrShnier]

Love this deep dive! So interesting

[@meeR24JB]

I love this fashion history videos! Keep em coming 😉

[@juandavidvivassalgado7252]

Please more like that it’s marvelous

[@cipidrago]

Thanks for the video, very helpfull!

[@3sisterswine413]

Love your videos, I really learn a lot! And you are extremely entertaining!

[@lenkahasova9428]

This is awesome, really enjoyed the history!

[@teishahowlett6342]

OMG,This Video on the History of Louis Vuitton was Absolutely Fabulous..I Really enjoyed it A lot.Thank you for giving us a great Commentary..I have a lot of their Bags and Wallets,No shoes yet..

[@megandella2827]

Amazing video & your editing kills me I love it.

[@yiudiumui]

really liked this one! please do all the major brands!

[@mariaeebergantinos9204]

Thanks for the information 😊

[@Justherejustthere]

Omg please do more of these

[@pedronovizala]

Luke! Give us Jamie Chua’s closet reaction, please!!! We can’t wait any longer!

[@olhabohdan3822]

This types of videos are my favourite on your channel. You know how to make education going without being boring. 👩‍🎓💚

[@TheGirlKnownAsMe]

I've been waiting for this and here I am, a minute after it's posted

[@OO-dt9fq]

I would love to hear about Goyard from you. This was so well put together. I’ve been really fascinated about Goyard recently. I love your videos!

[@Bigotedechivo]

MAKE THIS A SERIES

[@gillyweed8984]

Luke please do more of these videos on other brands! Loved this one!

[@kathymarma8396]

This video is so good !!!! Im so proud of u ❤️

[@miriamhavard7621]

"Let's secure le bag....."! 😊🌺💗

[@juliabaumgarn1484]

I love these videos TEACH ME EVERYTHING YOU KNOW KING

[@brandimm]

I'm so excited for another history video =D

[@everythingbuthair]

this was such a fun video omfg pls do more!!

[@Fashionlifestyle_Official]

Thank you for sharing Luka!Hope everybody here becomes successful on KZbin :)

[@thenjiwegwebu6242]

oooh i would like to see more of these. i loved this video.

[@amedved1]

I've been excited for this

[@hollygrace6814]

Bring back Marc! Also I didnt know the Petite Malle was created under Nicholas. Beautiful. I have a Keepall 45 and vintage Beverely bag + numerous LV accessories. It is all very worth it and luxurious.

[@katieloveslv2888]

This was so interesting! Thank you for this x

[@antikristy]

Great video!

[@Kittychickenbun]

I love your videos!!! keep up the good work!

[@tomhallaert4780]

More of this!