The Importance of Branding | Branding Your Business in 2024

What is branding and why is it important to your business? Whether you have a small art business like mine or a larger business in a different industry, branding is crucial for setting your business apart from others and making you stand out from the crowd.
Thank you to Penji for sponsoring this video (AD):
You can sign up for a free trial of Penji's design services using my code SHANNON15 for 15% off your first month
tinyurl.com/2zk8pt3a
Case Studies:
Lucy & Lola Shop - lucyandlolashop.com
The Rewildling - tinyurl.com/5aak675a
Wrendale Designs - www.wrendaledesigns.co.uk
Design:
Canva - www.canva.com
Affinity - affinity.serif.com
Where else to find me:
Instagram - bit.ly/30sPI1t​​​​​​​​
Facebook - bit.ly/3ljICob​​​​​​​​
Website - bit.ly/37aPaQP
Etsy - etsy.me/3yXojmA
Patreon - / shannonmullin
Thank you so much for supporting my channel, please give this video a like if you enjoyed it as it helps me out and if you like my videos make sure to subscribe to see more!
Music Attributions:
The music in this video can be found at Epidemic Sound: tinyurl.com/4tt5xayk

[@JacksonWinters]

The Lucy & Yak shoutout is spot-on! Their branding is so fun and unique. It makes you want to be part of their world.

[@benjsterlingmarketing]

Brand identity is more than just a pretty logo! Love how Shannon emphasizes the feeling you create for customers. It's about the whole vibe, not just the visuals.

[@AshleyBurnsings]

The "rewilding" concept is so on-trend right now. Love how Shannon highlighted a brand that embraces that connection to nature.

[@CharlesHarris-ig4wt]

Love the depth of brand values. Many people mistakenly think it's just colors and themes, failing to understand how each design element evokes specific feelings in the audience.

[@morganwilliammarketing]

Penji sounds like a lifesaver for busy entrepreneurs. Outsourcing design work is a smart move when you need to focus on the bigger picture.

[@angelaboucher4708]

As someone who was a Brand Specialist for 25 years, before following my other passion and becoming a professional artists, I have to say I love how clearly you explain this and how important it is. Great job! And thank you for your videos. It's because of artists like you and Bethany Vere that I took the leap to full time artist. So thank you for being you and always being so authentic.

[@shannonmullin]

Thank you so much that means a lot to me! Good on you for taking the leap, I wish you every success with it 🤍

[@SophiaMiller02]

All of the aspiring business owner need this watch this!

[@Luna.Huxley]

It's nice to know there are design companies like Penji.

[@DesmondFlamel]

The illustration design by Penji looked amazing and perfectly captured your brand's vibe!🔥

[@RobertSmith-lf9qm]

As a small business owner myself, I found this video super helpful! Thanks for sharing your design resources and your experience with Penji.

[@JohnSmith-FoodEnthusiast]

Your passion for wildlife shines through!

[@sofia_ramirez31296]

As someone who's struggled with creating cohesive designs, this video is a lifesaver.

[@DanAnderson-ml9un]

Branding is the foundation of a company. Good thing you've found a good design company like Penji.

[@RavenMaeOreo]

It crafts a distinct identity, differentiates you from competitors, and fosters trust with your audience. It’s the key to standing out and leaving a memorable mark.

[@CarenGraham]

You’ve nailed it. Crafting a distinct identity and fostering trust are key to making a lasting impression.

[@RaiaJones]

Agree! Branding is power for every business!

[@JeromeWilliams-js4bf]

Yep, it's simple but very important.

[@VHMarketingpro]

Asking friends to describe your brand? That's a cool idea to get some outside perspective. I'm totally trying that!

[@SamBaker-qj1vn]

Branding is a big thing to any company that's why it is important. Love everything about this video. Also; unlimited design with 1-2 day turnaround is really awesome if Penji can really do it. Me as an artist cannot believe that it is possible since I know how hard it is!

[@MiaSmith01]

I agree with you Shannon when you said need to have a brand identity to stand out~ :)

[@LiamDavis03]

For me strong branding helps me attract the right clients and leave a lasting impression.

[@itsmejosephclark]

This video motivated me to take a closer look at my own brand identity. I think I need to refine my color palette to better reflect my brand values.

[@isabella_rodriguez51597]

The example end screen you showed turned out amazing! Might give them a try for my website revamp.

[@SumiNguyen16]

Thank you for the inspiration! I really am struggling to establish my branding 😣

[@WalterJohnson-ly4zr]

Branding is always been important. PERIOD.

[@CharlesWilliamson-kq4fr]

Nobody is objecting🤣

[@DannyMiller-dt8qf]

Branding is essential for any business. It creates a unique identity, sets you apart from competitors, and builds trust with your audience. It’s the key to standing out and making a lasting impression.

[@ShielaMaeAustine]

Absolutely agree! Branding is the key to creating a unique identity, building trust, and standing out. Well said!

[@aisha_johnson2196]

The end screen project was awesome!😍

[@SarahLuquis]

the simplicity is 😍

[@IanOrtiz-zi4fk]

This helps me a lot and better understanding in branding!

[@DavidPinca-mb2ir]

Branding is important for the visibility of your business!

[@HakuCia]

That's true!

[@ArchieJonesjr.]

Thank you for sharing this great video on branding.

[@RockySantiago-nd8or]

Nice content! Thank you for sharing the importance of branding.

[@AdeaMelzon-hw2fl]

I appreciated the information you gave!

[@user-lc8su2cg9v]

Shannon, this video could not be better! Professional, understandable and extremely informative! You are a great speaker and have a knack for explaining everything in perfect detail! Excellent and outstanding! Bob😊

[@shannonmullin]

Thank you so much Bob I’m glad you enjoyed the video! That’s so kind ☺️

[@LioraVale]

Thanks for sharing the importance of branding ^_^

[@OliviaSummer15]

Thanks for this video! I gained valuable knowledge about branding. Thanks for also providing the code for Penji.

[@Itsallbelle]

This is a must watch!!

[@JennyMourton]

Thanks Shannon, very informative

[@CamerynMiller12]

Thank you for sharing this, it's a big help for us trying to start out that you share where you get help from. Will definitely check Penji!

[@JosephTurner-techsavvy]

Love how clearly you explained brand identity! Any tips on adapting brand voice for different platforms like Instagram vs. email?

[@RoyJhonson]

Fascinating video thank you for sharing.

[@JustALady08]

Thank you and have a nice week!

[@shannonmullin]

Thank you! Have a lovely week yourself ☺️

[@CindyLiu-eq6kd]

Love the content ❤ It just enlightens me more about how branding resonates with the goal and concept of a business.

[@ChristopherMoore-Finance]

Thanks for the great ideas!

[@BowieSampson]

very informative more power to your channel

[@ElaraStone]

I got an idea about branding, thanks for sharing :)

[@cristina8928]

Hi Shannon, I bought Affinity month back thanks to you because I watch yr videos where you showed how you use it and I can't thank you enough🙏. I love it and it's a great option when we can't afford a monthly subscription with Photoshop.🙂 Another great video. For me, finding the right logo or name for a business is definitively the hardest thing. Also, being artistic and business person it's a challenge 😊. But you are doing it so well, it's very inspiring. I love the final sketch, it's brilliant and fun. Thank you so much for yr generosity and keep up with your amazing work.

[@shannonmullin]

Thank you for your lovely comment! I’m so glad you’re loving affinity, it’s incredible how much you save when you add up all the time you use it over the years 😊 I’m glad you enjoyed the video! I agree it’s something I spend a long time considering before making a final decision. Thank you so much I hope you continue to enjoy affinity! 🤍

[@Mclainemm]

Truly amazing 💯

[@denveypinca]

great information, Kudos!

[@erckjcksn]

That was so informative and inspiring! How do you balance maintaining a consistent brand identity while still allowing room for creativity and evolution as your business grows?

[@janehardcastle9602]

Great content Shannon, thank you!

[@shannonmullin]

Thank you so much Jane 🥰

[@beccabarronart]

Absolutely smashed it with this video!! Loved it 🤗

[@shannonmullin]

Thank you Becca 🥰🤍

[@clwhelan1]

Great video Shannon. Really helpful. Would love to watch more business and brand videos from you 😃

[@shannonmullin]

I’m glad you found it helpful! Absolutely I’ll plan some more future videos ☺️

[@PaulaWeber-pr3mb]

very helpful. X

[@shannonmullin]

I’m so glad! X

[@ONIONSSS_22]

I did a rainforest frog drawing i actually improved since that class its actually good i bought some faber-castell polychromos pack of 36 for 49 quid there very good and im doing more they are very good my drawings glad i went to that class if you dont remeber me its alfie im 14 i went this month 13th i think

[@shannonmullin]

Hi Alfie! That’s amazing I’m glad to hear you’ve been doing more drawing since the class, a rainforest frog sounds super cool too ☺️ I hope you’re enjoying your new pack of pencils!! They’re the best 😄

[@jaymesturdivan3635]

Thank you for this video, very informative. I'd love to know about creating a website and marketing my business. If, those are things you might consider for a video :) I've been working markets and would love to grow an online presence as well.

[@ShwetaKumari-xx3cv]

How clearly you taught us branding. And you are soo sweet and friendly. I think the thanks for watching illustration should contain a pet drawing on your canvas or somewhere on the wall. Also I think it should contain you tube subscribe icon, it will make the hook for subscribing. So this is my addition to the illustration. Overall I like the illustration, its soo good. THANKYOU 🙂

[@shannonmullin]

Thank you so much! That's a good shout I think that would make a lovely addition 🥰

[@TmHudsonArt]

Fab...need to get a proper logo myself....things a bit tight atm.....I have photoshop as I also do photography...should look up some tutorials on that....

[@shannonmullin]

Even if you make it yourself in quite a simple style it’s a good way to solidify your brand and give it a professional edge ☺️

[@TaylorGreen-sh5ty]

interesting content

[@JamesJohnson-gz1vq]

Shannon, you mentioned using Canva for design. Do you have any recommendations for tutorials to learn more about using it effectively?

[@sarahstevenson2384]

Thanks Shannon, really useful information. I have a dilemma about my branding at the moment because until 4 months ago, I was predominantly painting in watercolour so my logo and branding is heavily influenced by watercolour. However, through ill health I’ve had to diversify and found a talent I never knew I had of coloured pencil drawings of pet portraits and wildlife. I’ve added some of my coloured pencil work on my website but am wondering whether to completely separate the two. I’d be interested in your thoughts 😊

[@shannonmullin]

Hi Sarah, that’s a really good question and I can see your dilemma! Is your original logo quite subtle or is it very obvious your offering revolves around watercolour? I think separating both mediums as two different ‘brands’ with different logos and styles would be a lot of effort to maintain, it’s hard enough growing one social media account, and updating one website without having two. Also a lot of artists experiment with a few different mediums, but as long as it’s still a representation of you and your personal brand I wouldn’t be too concerned! If you were doing watercolour paintings of animals and then started doing cartoon / manga art it might be a bit confusing and they wouldn’t make sense together, but if your work is mostly of nature whether it’s landscapes, animals or flowers in my opinion it all makes sense to go together ☺️ If you were concerned the logo doesn’t fit, I’d probably suggest simplifying the logo and making it a little more generic to fit with both art styles! I hope that helps!

[@sarahstevenson2384]

@@shannonmullin Thank you so much for replying Shannon. I fully understand what you are saying and I think with a few tweaks it will fit with the rest of the branding. Thanks for your help and for explaining things so clearly in your video. I do love your videos.

[@rosabellewildlifeart3656]

Thank you for this Shannon, I wonder if it would be possible to offer some help on how to narrow down the very many options of fonts and templates places like Canva offer? I draw big cats but in gentle themes but don't want to look too soft but not fierce either 😅🤔

[@shannonmullin]

Good question!! I actually use a separate website most of the time for choosing fonts. It’s called dafont.com and it shows lots of different ‘styles’ of font and you can input preview text to see what each one would look like for your chosen words. You can download the fonts and import them into canva / affinity etc! ☺️ I find it so much easier to browse on there and they have more unique fonts than the basic ones that are available with the programs. I find once you start looking through them you’re naturally drawn to certain ones 😄 I hope this helps!

[@emily_white7394]

Outsourcing is a good idea if you want to do more to your business (marketing) than sticking your nose in creating design work.

[@NoahMiller-jp6en]

I'm not so inclined with designs, where can I get great branding that doesn't cost a fortune?

[@JayRogers-ld3gm]

For simplicity and ease of use, I often recommend Penji.

[@DavidFreeman-cd2zm]

Great Content about Branding !

[@sienna_E]

Hey Shannon 🩷 i love your videos, I was inspired by your drawings and made a timelapse of one of your drawings. I would love for you to see it. 🩷

[@shannonmullin]

Awww thank you so much I will check it out 🥹🤍

[@DamonHan]

Wow! I definitely need this 🥹