The Incredibly Satisfying Death of Buzzfeed

[@fable23]

I love how every single genuinely charismatic personality at Buzzfeed all had this unifying moment of looking at the company they worked for and being like "wait, _why_ do we need you again?"

[@drdavinsky]

It’s just an anti White channel that feeds off hatred towards Europeans

[@jamespowers4783]

@@drdavinsky 🤡🤡🤡

[@drdavinsky]

@@jamespowers4783 projection

[@hunnqy3102]

@@drdavinsky it's not really "anti white" It's more like they're being crazy 'feminists' trying to find a problem within everything.

[@SomeAngryGuy1997]

@@hunnqy3102 Not even that. They're just a bunch of virtue-signaling grifters. They promoted themselves as a group that cared about underrepresented groups of people and giving them a platform, while in reality they only ever cared about making money. Just another filthy corporation. Good thing many people got out of that hellhole.

[@jakemitchell1132]

The Unsolved series was the only thing keeping Buzzfeed relevant. Now that Ryan and Shane are gone and have their own channel, there’s nothing left for Buzzfeed.

[@noxtorism]

even Buzzfeed Worth It have their own channels now

[@pourin_er_nate]

@@noxtorism are they still doing a “worth it” style thing? Those were my fave videos

[@apricotpri]

@@pourin_er_nate not really, but its mostly about food content with the same crew except steven. steven is also working together with ryan and shane in the new channel and has his own series. they might still do worth it content for buzzfeed though i'm not entirely sure.

[@noxtorism]

@@pourin_er_nate yeah but now it's on a channel named About to eat. But that's where the new season begins. Most of the old vids are still on buzzfeed

[@cats.m.2853]

Spot on. There’s no show going that people are actually into anymore. It’s all dated now

[@SAkURAYOWA]

Try Guys, Worth It, and Unsolved were Buzzfeed’s peak and why I watch their channel regularly. I’m happy that they all branched out and made content for their own.

[@ellabiddy4741]

I’m honestly amazed they were allowed to keep the same branding like “Try Guys” and stuff after leaving Buzzfeed

[@tobiwonkanogy2975]

i never watched any of this and only saw the comedy sketches. They were pretty terrible as well.

[@firemiracle]

Same. I loved them when i saw them in buzzfeed for the first time and it was so satisfying with the fact that they decided to leave and make their channel.

[@BillieShouseFrazier]

THIS

[@k.labpickle]

@@ellabiddy4741 Same! Their almost rebrand was crazy to think about when Ned shared the names they almost had to turn to

[@asper-]

in my opinion the best “i quit buzzfeed and now i’m super successful” story is the one of quinta brunson. she went from making videos for buzzfeed to winning an emmy in just 4 years.

[@naxoyori1313]

Now she was just on snl so proud of her ❤

[@dimxlights380]

Also the fact that her “why I left BuzzFeed” is literally on BuzzFeed's youtube channel

[@gabigetmula]

so happy for her ❤️ got what she truly deserves

[@sirarietichee7260]

But don't give her a vegan Philly cheesesteak she call it a cheesesteak. Just call it a sandwich.

[@VV-er3zg]

Yes! Quinta's story is something else. She deserves this

[@Nagol93]

One time I was reading a Buzzfeed thing and a few paragraphs seemed very relatable to me, like EXTREAMLY relatable. As if I lived through the exact thing they were talking about. Then it hit me, I did. I wrote that article. Turns out a Buzzfeed "writer" copy and pasted, word for word, a story I wrote on Reddit and passed it off as their own. Anyway that's also the day I learned that Copyright law is hardly ever enforced outside of academics (unless you got a boat load of money). Ya, Fuck you Buzzfeed.

[@tiffanymcdonald7195]

😳 I would’ve blew the whistle! They’re a HUGE channel with millions of subscribers, I would’ve at least tried to get credit.

[@jonathanapple4828]

Do you have links to the article and the Reddit post?

[@C-SD]

@@tiffanymcdonald7195 unfortunately it would've just been looked at as clout chasing. Part of why they were so shameless was they could get away with it. 😒

[@alexbennet4195]

You've got to provide details. That's a massive accusation, if true.

[@meh5872]

I think if u called out the author on social media they’d take it down

[@ReZhorw]

From that "hiring" tweet alone. Buzzfeed deserves all the shit it's getting

[@pre-jordanbasketballfan7429]

If that's your hiring process, probably shouldn't be something you are making public. Just makes you so unlikable

[@ahaha5057]

Like seriously, how hard is it to say "we would like many diverse employees" or something instead of dragging someone's entire identity?

[@natebox4550]

@@ahaha5057 literally bro, just say like, diverse employee are encouraged to join! Or something simple like that which doesn’t completely discriminate against another group.

[@justinr7765]

Also is a violation for the discrimination act, employers are not supposed to hire/not hire you based on race, gender or sexual orientation. Which in one comment alone seemed to do just that.

[@danhorton6182]

I don’t get why companies haven’t learned that whenever your alienate a group of people it doesn’t go well. Whenever a company has racist policies or put certain races/ethnicities/sexual identities in a poor light they are publicly outed and in some way it hurts their bottom line. Why would they think that putting out a public letter essentially saying they hated straight white men and that they have nothing important to say would be a good idea? Sure, there will be a small, and I mean small, group of people that would be like “how progressive!” Most people would look at that very negatively. Every friend or acquaintance of mine that is a POC is sick and tired of the white bashing, but they’re all mostly conservative thinkers. You’d think that after seeing tv show after tv show, movie after movie that is race baiting or tries to put a divide in the races absolutely flop they’d get they idea. I mean Seth Rogans stupid Santa show, Everything is going to be all white are prime examples of what not to do. People are tired of the division. I live in a very diverse area and what Hollywood tries to make it out to be is nothing like real life. They want division.

[@pigeon3264]

Buzzfeed has been perpetually stuck in the humor that was relatable to a particular group of tumblr and Instagram users in 2014

[@j-skullz]

@@isaiahc8390 Reported for spam, no one cares about your fanfiction

[@RoflcopterLamo]

Both of which are kinda “dead” sites in a sense

[@kyle-october]

Yeah, I feel the same way about some people on KZbin. I still hear people saying stuff like "hur hur attack helicopter/triggered!!/libtard" these guys have no originality lol. Not saying buzzfeed is much better but come on

[@lmaobox4068]

@@kyle-october Gotta love the horseshoe doing it's work

[@s.s7337]

@@kyle-october Thank God buzzfeed is dead😂😂

[@karlwittenburg5868]

As of December 2023, the stock price is now under $1 a share, and the NASDAQ has threatened to pull them from the exchange market if they can’t up above $1 by May 2024

[@StarMonkies]

Since she wasn't really mentioned in the video, special mention to Safiya Nygaard, one of the biggest post buzzfeed success stories. She was part of Lady Like and left without that brand becoming hugely successful under her own name.

[@hiltonvillegas951]

Quinta has a successful TV show now!

[@sierra3666]

@@hiltonvillegas951 Wow I knew Quinta looked so familiar. I couldn't quite place it because as a young teen I've always tried my best to stay away from that cancerous channel lmfao.

[@sunachill]

Yes I remember following lady like. I was bummed when saf left but saw how much she grew and actually enjoyed her solo content…I realized she was probably being silenced while in buzzfeed and when she left could tell how much she contributed to the company…glad she got out when she did now. She was not creatively free in buzzfeed.

[@randomassname_]

same goes with Michelle khare

[@elysilium]

I’m honestly surprised he didn’t mention Saf. She has more subscribers than both Watcher and The Try Guys (who are obviously both excellent) almost combined and I’d honestly say she has the greatest post-Buzzfeed success story. I don’t really like her content personally, but leaving Buzzfeed and then continuing to get several millions of views per video even 5 years later is insane. She’s really made a brand for herself.

[@maqaroon]

The DIY side of Buzzfeed (Nifty, Goodly, BFF, Junior etc) were soulless content farms. They stole ideas and formats from indie KZbin creators during time 2013-2017 and basically bulldozed the DIY community by putting out content at a pace no individual could keep up with. Witnessing their inevitable demise is, indeed, incredibly satisfying.

[@belinda6014]

Agreed! I hope other DIY content farms, especially accounts like Troom Troom, will also soon meet the same fate

[@louisachalarca6494]

I like no one is coming to invade the comments and complain about the harm buzzfeeed did to white people. Lol so theft ehh but clickbait titles against white people and men ahhhhh lol

[@drdavinsky]

It’s just an anti White channel that feeds off hatred towards Europeans. My page is about anti White guilt

[@gwenivercall]

One example is Anne Reardon (amazing pastry chef and food scientist) who in 2015 was still doing straightforward baking techniques on youtube: she came up with a way of making sugar domes after a lot of experimentation of which every (messy and potentially kitchen destroying) step was shown on youtube. I'm not sure it took even a month for Buzzfeed to just copy her entire finished process, and pass it off as their own.

[@iyawakarehen]

not just small indie creators either, for a couple years after safiya left they were remaking so many of her videos and slightly changing some details of her original concepts so it wouldn't be 100% plagiarized. the amount of comments calling them out under these videos was hilarious tho

[@SkylightCiel]

I always found it so weird how the only Buzzfeed content I would consume would eventually leave the channel. I guess I understand why now.

[@troodon1096]

It's quite simple: the people that left didn't need Buzzfeed; Buzzfeed needed them.

[@pustota7254]

Your comment got liked 911 times.

[@semihaffan8942]

I'm the 1000th like lol

[@pustota7254]

@@semihaffan8942 epic. Very epic and cool.

[@swiggityswag4734]

@@semihaffan8942 I’m the third like on your comment for the 1000th like

[@pete5397]

I was completely shocked that Shane and Ryan remained on BuzzFeed for so long. They did exactly what everybody else did. They left BuzzFeed and started their own network: Watcher.

[@YouveBeenMegged]

All hail the Watcher

[@Star_Paladin_Coco]

All hail the watcher

[@ayandey137]

And just today they have killed the channel

[@Star_Paladin_Coco]

@ayandey137 yeah im pretty upset about that

[@toidIllorTAmI]

How did that end up going? Lol

[@Kamila-ey5vi]

The final nail in the coffin was the end of Buzzfeed Unsolved. That was probably the only thing keeping them afloat after 2019 or so. When Ryan and Shane left, the brain drain ended because there was nothing else to drain

[@Decibel_DJing]

Can't wait for Ryan and Shane's new series on watcher, looks dope but also a bit different from unsolved

[@reallynotme78]

@@Decibel_DJing it came out few days ago and it's a BANGER!

[@Decibel_DJing]

@@reallynotme78 indeed

[@mintycrabcakes]

deadass they were carrying buzzfeed

[@live9die945]

Lol naw you remind me of me him kzbin.info/www/bejne/rWjSXp-ipN6ohdE

[@Raven-yv6di]

Buzzfeed never deserved Shane and Ryan. Never. Good for them to make their own channel, they're on a tier all on their own

[@live9die945]

Lol naw you remind me of me him kzbin.info/www/bejne/rWjSXp-ipN6ohdE

[@OOOO0OOOO0001___]

or safyia

[@Iotuseater]

Read that as “Shane and ryland” for a second and I got so scared lmao

[@Raven-yv6di]

@@Iotuseater 😭😭😭 GOD no

[@kendrashaaaa]

@@Iotuseater lmaooooooooo

[@alexander1989x]

Buzfeed is: - Not serious enough to be a news source. - Not funny enough to be an entertainment company. There. I said it.

[@MattSuguisAsFondAsEverrr]

school cafeteria food is literally ambrosia compared to buzzfeed

[@reidye]

@A candle in a bucket pizza day was always good

[@andway9313]

@A candle in a bucket The spicy chicken sandwich at our highschool is so fucking dry. You guys were lucky to have had a decent chicken sandwich. They ruined one of my favorite foods :((

[@Crazyguy_123MC]

The Onion pulls off funny news way better than Buzzfeed ever did.

[@ketaminepoptarts]

and half of their posts were just lists of tumblr/twitter posts

[@cowetareserve]

A year later and our dude CALLED IT. Buzzfeed News has finally FALLEN!

[@YouTubeLover123]

Usually, the fall of a KZbinr is sad, but this is different. The content is so cringy that it's actually deserved. It's insane how they actually got 20M+ subscribers when all they do nowadays is post clickbait trash.

[@iamjadon8075]

I only liked the ones where the guy got hunted and two dudes talk about paranormal. Even those were only mediocre/ decent Buzzfeed unsolved was the paranormal one

[@iamjadon8075]

Other than that it was dumb gen z political crap to get clicks. Least from what ive seen

[@ODDinaryPerson]

I thought the channel was ok…. I never knew they died

[@GeoNeilUK]

What else can you do once you've sacked all of your staff?

[@dogemq9863]

Lol what about the making it big tasty videos and tasty 101 is really good??

[@marlonrando9272]

My funniest memory of buzzfeed is how the Try Guys threw Keith an extravagant bachelors party with the company's money and then dipped out.

[@Jaxv3r]

Where is that video, I want to see it

[@temporamen]

@@Jaxv3r kzbin.info/www/bejne/eH3Zk6eOr6x8apo Honestly a great entertaining video, I'm a fan of the Try Guys. Makes sense for their success.

[@marlonrando9272]

@@Jaxv3r just look up try guys bachelor party, its a good one.

[@batmanneedssome200]

I remember when each member of try guys got checked for their level of testosterone and we found out that they each had the amount of testosterone found in 80-year-olds. I also remember the asian one who had the most of the four (not much) coming out as gay in the most pretencious way possible: by making an overpaid music video about him being gay. Im glad buzzfeed is burning

[@catastic9394]

@@batmanneedssome200 this is your reason for hating buzzfeed?

[@shermanator87]

If you hire based on peoples race and gender and sexuality, when you end up dismissing those people you'll end up looking like the company you thought you hated.

[@Zerviscos]

Ryan and Shane almost threw their backs out singlehandedly alone carrying buzzfeed those years. they were too good for Buzzfeed.

[@half-asleepcharlie]

@@derp195 what joke? its true.

[@goeticfolklore]

@derp195 every video? I’ve seen almost all watcher videos from their new channel and you’re definitely wrong

[@goeticfolklore]

@@derp195 Sorry for the misunderstanding, when you said "Ryan and Shane videos.." I assumed that meant all of their content.

[@happyclam1266]

@@derp195 This is the first time I've seen the "joke" and I watched all of Buzzfeed Unsolved and Supernatural.

[@dragongreek9059]

Same all I watch was BuzzFeed unsolved and that’s it really I’m including supernatural

[@J4M1FY]

The only thing that was carrying Buzzfeed for a real long time was Buzzfeed Unsolved, and now that that series has sadly come to an end, Buzzfeed has just become dead in the water.

[@Gu3ssWhatsN3XT]

Big facts

[@phoenix1026]

There is another.

[@funkydong5315]

@@phoenix1026 *Watcher*

[@g.t.3186]

@@funkydong5315 All hail the Watcher

[@yavantii3615]

Tasty is also certainly carrying buzzfeed.

[@linkous101]

Ryan and Shane were the only thing buzzfeed released that I would regularly watch and still love today

[@waitaminute-113]

If you liked that series you should watch Watcher, it’s like the same thing except they have a bunch of fun different series’.

[@premiumtrialenjoyer315]

they're also gonna do ghost hunting again

[@BLUEBoyPlayzPH]

Unsolved is pretty entertaining, the jokes they make in the middle of each episode were pretty funny, especially to get a breather from the dark topic they're tackling.

[@MrRyan-wu4jx]

I didn’t like how much lame ghost hunting vids they were starting to do instead of actual researched true crime stories.

[@aisyahazzahrah446]

@@MrRyan-wu4jx well you can just skip the whole ghost thingy seasons

[@bapsbaby6441]

Ryan and Shane were the only thing keeping me watching buzzfeed, the second they left to their new channel I subscribed to the watcher and forgot all about buzzfeed

[@JimC607]

For real, the failing of Buzzfeed actually gave me some hope for society and put a spring back in my step. What a load of utter garbage.

[@aslightlyangryman1617]

Right as you say that a bot replies.

[@lionelruiz3247]

Scariest part is that there were definitely people eating that stuff up. Far left liberals are a cancer on society.

[@benjames7932]

@@lionelruiz3247 far spectrum anything is a cancer. those people are not rational thinkers, hence why they end up radicalized anyways

[@lionelruiz3247]

@@benjames7932 Agreed but let's be real, there's only one side that's socially acceptable, and that's liberalism. Buzzfeed was allowed to fester because far left ideologies are what our society has turned a blind eye to. Speaking against them makes you a bigot, sexist, racist etc.

[@amalzuhair4495]

The way they treated all the women of Ladylike was prime example how toxic the environment was there.

[@samseery1595]

fill me in! what did they do?

[@Delight101ful]

@@samseery1595 Well, from my knowledge, after Safiya left, their production budget was all over the place, yet the creativity depended on copying their former staff team writer. Eventually, as each personality left, the ideas got less entertaining

[@edbsmartie]

They actively ignored Kristin and Jen’s mental health concerns in order to send them on shoots that took place across the country

[@emokoala]

@@samseery1595 If you go to Kristin & Jenn's channel, Kitchen & Jorn, they do a video where Kristin explains how badly she felt/was treated while filming the empty suitcase series.

[@sherryzarzuela8247]

and the staff of perolike

[@karatjuicepodcast]

I think anything based on what is trendy as its main source of value will eventually NOT be the trend. I think the key is adapting your brand and strategy with the times and having the humility and awareness to pivot when the audience dictates that they no longer are intrigued & entertained by your content. These videos are very informative and always keep my attention. Great job @SunnyV2

[@ammagnolia]

This!!!

[@ScribblebytesWorldwide]

Hey its you again!

[@Jasonhoods]

Business GENIUS

[@offscreenpaws4207]

If those videos always kept your attention you have to be 13 lol BuzzFeed was nothing but a bunch men trying to be straight by acting sexist and thinking since their BuzzFeed they're right but that's what you get when you get a bunch of people who our educated but have no common sense lol

[@breadeweateh9562]

I'm a trend, I set one every time I'm in I go out and just come back, full circle again You a fad, that means you somethin' that we already had

[@hadiraz5401]

I used to watch and enjoy buzzfeed so much. It was one of the first channels I watched in English. I am a woman “of color” but I couldn’t bear their hatred towards white men so I left years ago. Happy to hear that natural selection still is effective 😂

[@NoName-fv5oo]

Arabs are not POC

[@kate2create738]

I left when they got politically toxic, I’m very mad at how they enabled the tension to rise here in the US. Very disgusted and very upset with those my age who fell for it. It was awkward trying to take a classmate seriously when she did the mansplaining stunt, juvenile is a compliment to describing these wackos.

[@Dagger_323]

@@kate2create738BuzzFeed did more to harm modern societal culture than just about any other media source. History will not remember them fondly.

[@GavGaming15]

⁠@@NoName-fv5ooand when did she say this in her sentence?

[@NoName-fv5oo]

@@GavGaming15 she’s a Shia Iraqi

[@retahdude]

Hires mostly POC and LGBTQ employees, then lays them off and gets criticized for laying off mostly POC and LGBTQ employees is the most American thing to complain about lol

[@Tre492]

We need to uproot all of the “wokies” and send them to Iran, North Korea, china, Afghanistan….they will beg to be back. It’s hilarious what is happening to that one black WNBA player over there right now, I bet she comes back wearing a whole ass American flag screaming the national anthem.

[@TJ-bu9zk]

Also don't hate on a predominately white, overwhelming straight country when you produce "entertainment" that tells them they should feel shame for being white and/or straight.

[@ethanwilliams4559]

Yeah, pretty much. I was gonna say, when you only hire certain group of people for being poclgbt (which is illegal. Cannot discriminate against AND/or in favor of race, age, gender, etc.) and you have to fire the least productive/necessary of course it's going to be mostly poclgbt because they were only hired because of that identity in the first place not because of their productivity and necessity. And it's not necessarily an "American" thing. It's a western liberal thing. Or conservative in Europe. Cause apparently political views in europe are like the difference in which sides of the roads we drive. I literally saw a European and an American arguing saying, American: "that's what the left is doing" Europe: "no it's the right." And they're literally talking about the same people and neither realized it. Which was actually kinda funny. Kinda like the soccer vs football argument.

[@screwgoogle4993]

Just say "colored people" at that point. It's literally the same shit.

[@jcdenton7914]

@@screwgoogle4993 Colored people = normie speak. POC = woke speak,

[@wahoo264]

That canada hiring process is absolutely bonkers. The fact that tweet was publicly and unapologetically made is absolutely unbelievable to me

[@josephgilboy6259]

I can't imagine speaking like that to a person in real life, let alone in a business context. Insane.

[@georgeund7533]

Because people don’t care about white men.

[@brightbubbly8251]

@Future Pants absolutely 😢It’s actually sad

[@theaudacity910]

Anti white racism is getting like anti Semitism in Nazi germany.

[@lesterparker1594]

@Future Pants yep I believe it. I’m conservative and a white male. In todays world, it’s completely ok to discriminate against me. The media lies about people like me. Say we’re racist, transphobic, etc. We just want people to do what they want and leave us alone, and to leave kids alone. The world has gone nuts

[@FelixSR]

Such a well executed video. Next you should do Screen Rant. Same situation, with people only watching the Pitch Meetings by Ryan George.

[@arachnid1353]

Screen Rant is a good idea

[@fremiljose2056]

*well

[@jetfan925]

Maybe CinemaSins, FBE, anything Looper media and/or Watchmojo for that matter. I unsubbed from them in 2020. And still I only watched every Screen Junkies videos once and forget about it.

[@Fat_Rucker]

a very week made video indeed

[@BR-tt1wy]

Week or weak?

[@rhogersato9440]

In 2016, Brazil was hosting the olympics. We were very worried as we knew there wasn't enough budget to host it and faced a lot of political issues (actually, we face till this day). Still, Brazil managed to present a breathtaking opening, with lots of references and history of its people. It was amazing, we were very proud. Then there was this post of buzzfeed one day later... It was something named like "Sorry Brazil, but the opening wasn't as good as the last ones". The post was a unfair comparision between our opening and many others, where most of the time they were discrediting Brazil and overvaluing others. I was shocked they basically made a list of "olympic's moments there were better than brazil's, according to some stupid writer point of view", and they still posted it. The comment section were all against them, and I thing they deleted it. But anyways, that moment was when I realized how shitty they were.

[@puzzLEGO]

Buzzfeed probably had the most potential for becoming the dominating KZbin channel. Apart from vox, they were the only other channel who in around 2016 perfectly filled the niche of lifestyle videos and had the budget and people to get it done. If only they didn’t bring in such a strong political ideology.

[@luciddreamworks]

Yeah, I got sick of their politics..

[@leonelmartinez2486]

Strong?

[@stefaneulenstein]

I don't think buzzfeed's politics ever changed. instead the youtube community's politics changed. people are anti-woke now. people were woke in 2016. Times change.

[@10kwithzerobitches20]

@@leonelmartinez2486 chokingly overbearing I think he meant

[@trentn1127]

@Stefan Eulenstein 2016 was peak anti-woke, SJW compilations dominated between 2014 and 2016, KZbin is if anything more left leaning now than it was then.

[@TrashComments]

Overall: *Seeing the downfall of this company puts a smile on my face tbh*

[@AxxLAfriku]

I am so unpretty 😭 When I go to the bank, they turn the cameras off. At least I am a big star on KZbin. So don't feel too bad for me, dear zra

[@clown9274]

@@AxxLAfriku what

[@fremiljose2056]

The trash has spoken

[@mayabartolabac]

@@AxxLAfriku hope you get a "why u fell off" vid from sunny soon lol

[@marnuscoreyempanadaslooseb6760]

@@AxxLAfriku Well at least you don’t work for Buzzfeed.

[@ElloSteph]

Y’all, when I left Buzzfeed I felt like a person who put their life jacket on and jumped into a lifeboat before the titanic even hit the iceberg. I expected a lot of backlash for making the 2nd “WHY I LEFT BUZZFEED VIDEO,” after my former coworkers gave so much backlash to the first, but I wanted to be transparent to all of the kids willing to sell themselves to work there. Then it became a new trend 💁🏻‍♀️

[@Ohmyadeline]

I'm glad you did.

[@yeah2155]

Based

[@Walterwhite-mt9zs]

Well I’m sorry but if you are ever affiliated with them then your racist shiz bag

[@zebrom7994]

Oh damn ur account died too Crazy how you can go from 5 million views on a vid to 0

[@zweizwei9342]

@@Walterwhite-mt9zs based and true. Anyone that ever works at buzzfeed is a worthless human being capable of only churning out clickbait

[@cogahan]

I wanted Buzzfeed to die horribly ever since the 35 feminist questions video. To this day I can't get past 10 questions without quitting out of sheer frustration

[@And-ur6ol]

at least that video created a whole sub-genre of men and women answering the 35 questions, poiting out in the process how ridicules every one was.

[@SonicGirlsGeek]

Since nobody has mentioned it in the comments, I felt especially bad for creators like Kelsey, who ran the 100 babies Sims 4 challenge for buzzfeed, who couldn't stop their series simply because of what their content was. She most likely had her contract pretty much finished, but she loved her series. She wouldn't have been able to continue it on her main channel due to ownership issues, but because it was a challenge series, she really wanted to see it through, ending with her staying way longer than her friends. I'm glad Kelsey and the rest got out in the end, and I hope it serves as a warning for anyone working in Buzzfeed now to save their creativity for where its truly appreciated!

[@unionunicorn6776]

Kelsey got way more exposure and an automatic audience for sharing her Sims challenge on an already established channel like Buzzfeed (and the 100 Baby challenge wasn’t her own original idea btw, lots of people have done the 100 baby challenge before her). She has been able to move that content to a new channel and maintain her audience, so I’d argue she got way more out of the deal than Buzzfeed ever did.

[@maxxsaigen5301]

@@adropintheocean6282 Shes not saying its anyone's fault. She's just saying its sad Kelsaey wasn't able to leave earlier than she would have wanted.

[@maxxsaigen5301]

@@adropintheocean6282 I'm not here to argue about the actual reason. Only Kelsey will know the actual situation. I'm just simply stating what OP specifically said. Hope you have a good rest of the day/night and cheers.

[@siapayah9345]

Nah i remember kelsey herself saying that the only reason she stayed at buzzfeed was because she likes being with her friends, but since the pandemic, she was doing everything alone at home, which is the exact same if she made a content of her own, which was why she left

[@cymonelachelle]

My hiiiukj h j

[@PBee-hd2by]

Never forget when people on Tumblr found out that edits on their posts would show up in Buzzfeed articles. People were replacing their original texts with their Paypals and Amazon wishlists, and one person took it upon themselves to ruin the format of an article completely by spamming 50 images of T-pose Waluigi.

[@vocalcalibration8033]

50 t-posing Waluigis sounds like it'd be a more interesting commentary on current social political climates than anything Buzzfeed has ever produced.

[@emmad4308]

Thank U for this sacred knowledge

[@siphillis]

I don't know why it's so hard to comprehend how comments like "throw all men in the dumpster" actively hurts the feminist/anti-patriarchy movement by actively antagonizing potential allies. Militant behavior begets militant behavior.

[@Lilyyysanchez]

It just shows us it’s a joke of a company of a person working for a reputable company either left or right wing said something so ignorant they be fired

[@funnylittlecreature]

This is why I despise rad-fems. You know, on top of the transphobia.

[@LightHousesRule27]

Entirely agree. Stating they want diversity in the team so that the writing can reflect various life experiences is fine. Actively insulting people is never fine. It doesn't "fix history" it's childish.

[@BJGvideos]

People like Buzzfeed need to remember that you don't fight bigotry by being bigoted. It doesn't justify hate to be in reaction to more hate. It just adds more total hate to the world.

[@thaiwin6173]

I'm astonished that Buzzfeed evaluated themselves to be worth $1.5 billion, only to receive 1% of that. The arrogance.

[@tribalismblindsthembutnoty124]

agreed.

[@SloppypapiBeefboi]

When you live in a world where you think capitalism is evil white supremacy. And your evidence is feelings. You may not be the best at finance/economics

[@Stew_Pid]

YOU'RE WORTH WHAT YOU THINK YOU'RE WORTH!!!! Is something that I'm assuming they had their employees chant in the bathroom mirror every morning.

[@Shanoyu19271]

@Nisa Suharni ???

[@i_do_random_stuff6072]

@Nisa Suharni Bruh wtf

[@CAMELOT331]

I remember thinking Buzzfeed was cringe back then with their insane woke articles and videos. Makes sense that they would die off.

[@eter9nitysslut131]

wassup checkmark?

[@nateclipps]

I feel like they were trolling imo

[@rosyhvideo2587]

Lol 😂

[@Juihi2]

imo they can be credited with a lot of the division we have in society atm, they truly were a plague on the internet

[@joannaalmazan4508]

good finally never gave a shit about BuzzFeed anyway waste of space on the internet I'm just surprised it lasted this long

[@hunterkiller1440]

When you start a channel with a neutral stance and once you take a side over something sensitive, it'll alienate the other side or the other side will take it personally.

[@fablesguykol3025]

It seems they went so far they even alienated parts of the side they chose.

[@blipblop1112]

No wonder why their videos are not even on trending tabs oftenly

[@corey2232]

They didn't start with a neutral stance though. In fact, most outlets like them deliberately pick a side from the start, that way they quickly find the intended audience & get clicks from people searching out confirmation bias. Many people don't look for real news & accurate info, they just look for someone to tell them what they WANT to hear. Buzzfeed was doing that at the start, but continued to shoot themselves in the foot. They became a pariah, and were only left with other extremist people caring about their content.

[@johnroscoe2406]

Pretty much BUT there's a way to take a side without being cringey and insulting about it. Buzzfeed became insulting, cringey and ill-informed and not only towards the "bad guys" but also towards the people they were allegedly advocating for by using bad research and choosing to talk about small obscure things rather than big things with more impact. Their "living without black inventions" video could have been spectacular, except it was half wrong, poorly researched, and bizarrely ignored very impactful inventions by black people in favor of silly ones or ones that weren't really a unique or innovative invention.

[@PungiFungi]

@@fablesguykol3025 no, the side they took is well known to not support anything catering to them but would rather impose it on others.

[@happyclam1266]

Like many people, I got hooked on Buzzfeed Unsolved and the chemistry between Ryan and Shane around four years ago and then binged all their previous content, and watched a few of the other programs. When they split to do Watcher, I gave the new people a chance. They failed dreadfully. Not because the talent was bad but because they were obviously being coached to copy Ryan and Shane's formulas. They were actually re-covering the same material in most cases. The same haunts, the same cases.

[@anaid.]

I started paying serious attention with Steven lim’s “worth it” series, found Ryan and Shane’s “unsolved” and promptly left the buzzfeed circle when hearing my favorite creators were working together to make the watcher channel. So glad that the three guys still make top quality videos without buzzfeed’s cringey reputation that really didn’t suit them at all.

[@randomdudehereandthere2445]

To me they were the ones that carry the entire buzzfeed

[@marallenrondez2606]

To be fair, they did carry most of buzzfeed at some point. Some to note: - Buzzfeed Unsolved branched out to another channel and even then, Ryan and Shane are focusing on Watcher now. - Worth It now has their latest season on About To Eat. - The Try Guys quit buzzfeed and became producers on their own channel now - Multiple names have left the company entirely and started their own channels - Tasty is also cut off from Buzzfeed for the most part with Rie and co. still running it well

[@konradq2]

unsolved was the best

[@Nemenis]

@@randomdudehereandthere2445 not really tho. worth it show got way more views which intern gave them way more money. then theres also try it guys. but undoubtedly unsolved series the the best even though it didnt come as high as worth it.

[@Parth-Patel1997]

so the worth it guys left buzzfeed? didn't even know

[@seanmaher2987]

For transparency, I'm a 47-year-old who started in journalism around 1994 while I was studying genetics. The degree done, I just stayed a journalist because it was an amazing world to be in. Despite the reputation, we had standards - very tough standards. To even get in as a basic news slave, you had to have a degree as well as one of the top 4 marks in the national exam - a six-hour exam that grilled your knowledge of politics, people, news sense and intellectual vigour. Since those days, I've had a 20-year career, variously linked to the media. Then it all seemed pointless, once Buzzfeed got big. What's the point of trying, when information is a commodity fronted by personalities and packaged by marketers? It sucks, but you can't say it sucks because you're in your 40s. So... here we are, everyone finally knows it sucks. Slow power to the people.

[@firechase1603]

Wow. As an aspiering journalist this is kinda upsetting to read.

[@irishswtpea]

Journalism is such a joke. 😢

[@atashgallagher5139]

@@irishswtpea No no, journalism is highly respectable. The issue here is that journalism had it's knee caps broken, was curb stomped, and then shot 46 times in the back while on the ground.

[@benjytv]

@@atashgallagher5139 GOOD journalism is respectable. The actual problem today is that every single profession and job is being moved to a digital world where quite literally anyone can pick up a cell phone or log into a computer and make a blog. Delusional people feed into the often times nonsense ramblings of these people and add to / fuel their ideologies no matter how goofy they may be. As the commented said, it used to be a rigorous application process to ensure that you were GOOD at gathering and reporting information. Nowadays people read misinformation on Twitter and go on an entire campaign about it.

[@Hungabrigoo]

I literally cannot imagine wanting to become a journalist nowadays... it is literally one of the most looked down occupations of all, next to loan shark and politician.

[@lordspoice5192]

I think BuzzFeed will be a lesson on why focusing on identity politics will never be a reliable entertainment strategy. At first it'll point inequality, but eventually once u run out of problems to talk about, u will eventually have to contrive new ones which may lead to more views, but a worse and worse reputation. BuzzFeed did this to themselves. I have no sympathy for them. If anything they should've become a platform which helped promote new creators but instead they're just a stepping stone for content creators who split off and make their own channel once they get an audience.

[@jonathantan2469]

"but eventually once u run out of problems to talk about, u will eventually have to contrive new ones which may lead to more views, but a worse and worse reputation" Editor: "We'll go with the 'Why Camping Benefits the Straight White Male Patriarchy...' story..."

[@laurocoman]

@@jonathantan2469 "We need to talk about X-ism in the X community" You could probably write it with a bot.

[@lightningpenguin8937]

@@laurocoman I think they use bots for their headlines.

[@Rune3D]

I'm back here now that Buzzfeed News has shut down! Long day coming, that's for sure.

[@NerreraFightStories]

I remember watching the infamous mansplaining video and vowing to never ever consume anything Buzzfeed related again because it was that ridiculous. Ended up breaking that vow for Buzzfeed Unsolved but even that is finished these days. Glad to hear that things are going terribly for Buzzfeed

[@canbefit]

I have only just discovered this channel in the last week and have already binged every video possible. Really is a great insight as to the trials, tribulations and pitfalls we can all face as creators. Awesome to see an Aussie channel smashing it!

[@thearbiter3351]

Yee

[@IBRACORP]

Proud to be supporting fellow Aussie content creators! 🇦🇺

[@stantonclark]

Aussie Aussie Aussie, Oi Oi Oi!

[@tadbitmess]

Also try "Moon" channel, if you not know it yet...

[@barkleyu]

if you're into games make sure to check out another Aussis, Skill Up !

[@danielacarrera2492]

Ryan and Shane show was the only one last thing that buzzfeed had… they left and now there’s nothing buzzfeed can offer. It’s sad, I used to love buzzfeed when Ashly, Quinta, Sara, Safiya, etc were there. They did cool, relatable and funny videos. Now it’s horrible

[@mischievousjr.9299]

Damn Ashly was there since waaay back. I loved the Ashley video where she sings with Taylor Swiftt. Such a classic imo i need more people to recognize that Gem of a videos

[@hughjassol2072]

Today Buzzfeed News shutdown. Sunny Called it a year ago.

[@jasonidk]

An actual good KZbinr that posts consistently... woah.

[@YouTubeLover123]

SunnyV2 is literally the opposite of BuzzFeed, and that makes me gain some hope for humanity

[@Idk-qx1hu]

@@KZbinLover123 yes

[@BodieMoto]

Just wait till he hits 1 million subs, the always the turning point lol

[@Kat21]

@@KZbinLover123 yes

[@bloodredrain]

Are we gonna act like he’s the only one?

[@entitledbobcat]

I’m like honestly embarrassed for loving BuzzFeed when I was a young teen. They used to have fun articles I enjoyed reading and then just one day it became strange and highly political in a very extreme and laughable way that isn’t entertaining. It felt like a joke that took away from actual issues.

[@dappidy3763]

i hated them before it was cool.

[@erenjaeger1738]

Bunch of hipsters

[@Tre492]

I hated them from day one, people want to create diversity by heading it with DIVISION.

[@lillagahnavich7700]

Get Woke, Go Broke 🤷🏻‍♂️

[@metalheadjake3339]

I stopped with buzzfeed when I saw them post a article encouraging grown woman to go online and troll random men on twitter for fun proclaiming its empowerment and helps feminism. What a awful thing to relate feminism too. These clowns are doing more damage to the movement than good. F* ck buzzfeed. I'm just glad that a lot of people (men and women) in the comment sections where telling this author that trolling men online isn't feminist and isn't empowerment. But that's Buzzfeed for you I fail to see how harrassing random men online is gonna help women's issues.. and I wasn't the only one.. I feel bad for feminism because so many clowns latch themselves on it and make it look bad when it's not bad

[@Zaltic]

I love how they were trying to lift up anti racism/sexism while being outright racist and sexist in their qualifications

[@moon-vf3uj]

Seriously, I remember learning about the Jim Crow era in history class and thinking "how can people treat other humans that way without feeling bad or getting called out for it"? 20 years later, I understand how things can get to that point, because I've seen it firsthand. People legitimately believe that they are doing the right thing by being racist and sexist.

[@randomstranger_3]

The irony....

[@Allustar]

In the end, they’re both the same just with different circumstances. If they were in the 1900s, they’d probably be the people discriminating against POC and such.

[@Delta_NWAB747fan]

@dormie basne that was very well put!

[@codychampion300]

I like their line, "White men get huffy when you don't actively encourage white men to do stuff b/c white men think they are owed everything." They're not upset about being encouraged, they're upset at the blatant and open discrimination. Followed by the sexist and derogatory and what they would call "violent" comments if it was made about any other group, "ha ha anyway ban men literally throw them all in the garbage"

[@frog6581]

Buzzfeeds racial preference hiring is disgusting and I do not understand how they don't see the hypocrisy in it. Its extremely racist and sexist, people shouldn't be selected upon their skin colour or gender, instead it should be their competence and skills.

[@youwayo]

That’s just the far left mindset i’m afraid. They claim they try to fight racism and yet somehow become racist themselves.

[@deepgeny1]

Leftists are allergic to the word competence... All the care about is Identity politics

[@clarissa8477]

It became more accepted in western society after George Floyd. Everyone lost their damn minds.

[@prodmya]

buzzfeed’s goal was to give a platform and a voice to marginalized groups. they wanted to make content for a majority of people to relate to. you saying that this effort makes buzzfeed racist is a ridiculous claim and says a lot about the entitlement and privilege that surrounds non-marginalized groups.

[@HasufelyArod]

it's a reverse apartheid.

[@DarthLordDonkey]

This video captures the fall beautifully. The Try Guys and Shane and Ryan were consistently making high quality content that stood out, and the audience their videos brought was enough to get clicks on the other content. Once they both left, there was a huge chunk of people that likely stuck around for a short period only to realize the quality had significatly dropped. I honestly think BuzzFeed's biggest mistake was not attempting to capture the fans of Try Guys or BuzzFeed unsolved with a new series that might retain them. Instead they thought the volume of content they produced was enough, and their channel inevitably plummeted. The staff that left and went out on their own, and channels like Cut and Jubilee dwindled their audience and BuzzFeed never really bounced back.

[@duckman9327]

Easily, try guys and unsolved slapped

[@tofuda5050]

i remember when jubilee was known as “buzzfeed wannabe.” oh how the tables have turned.

[@internetual7350]

Same thing happened with FBE, soon as the old reactors left so did their fans...

[@luizy6701]

Look at it, best content made by males, and a lot of them are white 🤣

[@Kenshiroit]

@@luizy6701 its true, thats because they were so eager to hire minorities and women, that as explained several times, they forgot all about the content and the quality. Pure shit passed as gold, just because it was made by a minority or a woman.

[@qwertyTRiG]

I've always felt that BuzzFeed had a very shallow and anti-intellectual view of feminism. Something about the way they drooled over hot guys felt performative: they weren't doing it because they actually liked hot guys; it was a deliberate "let's objectify males" statement, and therefore less honest. The way Qweerty drools over hot guys feels less creepy, because they're doing it for real.

[@J8D2]

This is my issue. Im a staunch believer in feminism as a male but Buzzfeed always gave the impression their ultimate aim was to create an 'us and them' mentality between sexes which is the exact thing feminism is trying to stop. their bizarre self deprication for their own race and fixation on negatives always portrayed a really angry, hate filled toxic mentality.

[@qwertyTRiG]

@@J8D2 "Us and them" is a good description, yes.

[@mikexxxmilly]

looks like you discovered "modern feminism"

[@tenji8084]

Not only that, despite feminism being an act for fighting stereotypes and generalisation, they use a disgusting amount of it as a means of demonising men.

[@charlesm.2604]

Probably because they do not believe in what they preached. It's a business at the end of the day.

[@harayaalirak4040]

the age of buzzfeed was such a confusing time for little ol' impressionable me. i fell into their hashtag woke politics vids then i jumped ship for the "haha crazy sjw woman libs mad" crowd when that started to be the cool thing. im older and (hopefully) a bit wiser now and can say that in the end, the makers of both kinds of those videos were so incredibly toxic and absolutely not worth mingling with at all :p

[@h3g8a1e7]

Kinda refreshing isn't it? Something very similar happened to me

[@areebhasan567]

I usually try to sit far away from all of it and try to look at from a bird's eye/generalist view. Maybe I shouldn't, but most of the time, I just end up laughing no matter what.

[@manisrevenge]

It feels good to not be on either side of the extremes

[@Ani-fg6of]

Omg me too

[@CieraMychele]

Yes same, i liked it at first but the more I learned and grew up the less I liked it

[@SmellsLikeNirvanna]

One of the biggest mistakes Buzzfeed did was expanding to countries with no intrinsic identity or culture of their own. Australia is probably the biggest example, they started off writing about fairy bread and bunnings sausage, and then found out there is nothing else so they just made slightly different articles on fairy bread and bunnings sausage.

[@ChiseledAdonis]

I discovered BuzzFeed when I was entering college a decade ago. I remember all of those clickbait titles & thinking that seems interesting... but then I noticed almost immediately that the virtue signaling & incessant need to be a victim was at an all time high. It was so uncomfortable to watch their videos. I'm happy that they crashed & burned the way they did because they spent YEARS pitting people against each other. It's unfortune for their actual good series' they had on the channel but at least a number of them have been able to branch off & find success on their own. BuzzFeed needs to hit the grave, never to be reawakened. Sensational video SunnyV2!

[@RealRyanSecord]

Somebody call the EMT.

[@TheMarkieMarkMan321]

Funny seeing you here.

[@Galworld761]

Irrespective, of ideological leanings, I think people grow tired of polarizing content. Not every problem to challenge in life is meant to be filtered thru a political perspective - it is mentally exhausting.

[@phoenixflambe3319]

That would happen in like the next 20 years seeing that every corporation for some reason still survived because of desperation tactics to keep them from dying. To hasten it up, someone needs to cut that off or someone replace whoever is in charge and then cut it off.

[@ijustmakeinflammatorycomme9839]

@David A Ryan was making a joke that's relevent to Adonis channel and fanbase and you butt in with the lack of context and call someone a clown. Making you, in fact, the clown

[@TheRealGuywithoutaMustache]

They really weren't kidding with the quote "go woke, go broke".

[@thepl8gued0ct0r8]

Words to live bye

[@Kenobisan02]

Here before people say "y u everywhere"

[@soraakahymn9443]

hello garou pfp dude

[@ohamatchhams]

@KamilS You really need to calm down over a harmless statement

[@elijahaaron6949]

How the hell did a just some guy with a mustache comment turn to a war between the rights and lefts

[@BrentTV]

Rip buzzfeed. Used to be a big part of my middle school days.

[@Rubberduckinyourdreams]

Hey man, its funny how im your first reply in here lmao :D-

[@businessisboomin7252]

You either die a hero, or live long enough to see yourself become the villain...

[@emelyzalez]

same lol

[@onemanarmysswampparty]

Wow sounds like your middle school days sucked

[@emelyzalez]

@@onemanarmysswampparty they did indeed lol

[@TheThunderinghammer]

Few things in recent times have brought a bigger smile to my face then the fall of Buzzfeed

[@ms.pugsley]

They went woke 😂😂

[@Dagger_323]

@@ms.pugsley and went broke 💩

[@carveylover]

Quinta Brunson I think is one of the few that took what she did on BF into an actual career. She is now on a network show! But almost everybody I liked from buzzfeed has their own channels now and I just watch those. : I changed her name because I had it wrong, my apologies.:

[@GoogelyeyesSaysHej]

Having your own channel and making millions is an Actual Career

[@steff6146]

@@GoogelyeyesSaysHej I don't think they meant it pejoratively, I think they meant it more as, she's had a "traditional career." Also @OP, her name is Quinta Brunson*.

[@K.YouTube2]

Quinta Brunson

[@mischievousjr.9299]

@@steff6146 seen her on TV!!

[@carveylover]

@@steff6146 oops sorry.

[@kesorangutan6170]

I think the best "left Buzzfeed and became amazing" story comes from the comic artist Adam Ellis. His art and jokes improved a LOT and he has more creative freedom. He even made some paranormal twitter story thingy which was super scary. Check him out guys.

[@maheswaraakram2216]

i also remeber seeing him on a tv show but cant remember what

[@ReverentDeath]

@Maheswara Akram I know Adam used to work for Rooster Teeth too, but left when that started to crash and burn too.

[@yuutsuinu6972]

I love Adam Ellis so much

[@hannahbeanies8855]

Shoot I didn’t even know he worked with them! LOL

[@mercury3590]

YESYESYES i remember the transition and it was shocking to me the first time i saw him draw more dynamic comics that werent just his cartoon self standing

[@Yeah_Whocares]

The downfall of Buzzfeed started the exact day Google/KZbin added the "Don't recommend Channel" option. With the nail being further driven home the second you learned your newsfeed of choice gave you the option to "Hide stories from Buzzfeed".

[@kittykittybangbang9367]

And now I think the don't recommend channel option no longer exists

[@Bitoz1]

@@kittykittybangbang9367 it still exist

[@ninjamalec]

People being surprised that early internet celebrities/channels eventually fade into irrelevancy is mind-blowing.

[@KatBlaque]

So, as a person who's been in a few Buzzfeed videos whos most popular video is about why Buzzfeed isn't great, i just wanted to share a few things. Firstly, the idea of creating content directed at marginalized identities is a very good thing on its own. There is and has always been a need for content that is directed at people who aren't often spoken to. The problem, however, is that Buzzfeed, at its core is about, as you said, creating clickable titles that are relatable and often facile. THAT is something that doesn't lend itself to actually creating good content. It HAS to be bombastic, it HAS to upset you. It HAS to be stupid because unfortunately that's what people click on. People are more likely to click on "Here's Why Straight Men Are Cancelled" than "A Deep Discussion About How Heterosexism Negatively Impacts Us All". Both may seem like annoying titles, but one of them is going to get more traffic and again, that's their goal. You are very right to point out that a lot of marginalized creators were dropped because their content wasn't making views. When Buzzfeed approached me for a residency, the sales pitch they gave me was that I would be able to have the resources that I didn't have to create the things I really wanted to create. That isn't a sales pitch that acknowledges the reality of Buzzfeed, which is that they have to make an income and unfortunately, the content that most marginalized minorities want to create isn't profitable; at least within the way that Buzzfeed presents it, which is often in a very shallow, annoying way. Buzzfeed never paid me, and I never asked them to, but when other people like myself who were helping Buzzfeed come up with ideas for content (that was never made) asked about being paid for what was essentially a consultation for their company, we were told that they didn't have to budget to do so. That was incredibly telling. Buzzfeed seeks out people who are looking for a come up who are willing to work for less or for free and I think it's very worth pointing out that while many people's vision of what Buzzfeed was is that they were this hard left leaning company that irrationally supported everyone who wasn't white, cis or male, the reality was very very very different. The reality was that these were often the people who weren't being paid under the guise that they should be thankful for the opportunity to work for Buzzfeed. When my video went live and the conversation around the firing of their Diversity team was going viral, one of the main people at Buzzfeed (not mentioning names for legal reasons) had a meeting with the entire remaining staff and reiterated to them that they are, as he said "like his wife: replaceable". THAT is the true soul of the people at the helm of the company. In short, they are very very very far from what they present which is why so many of your favorite creators and figures from Buzzfeed left in a very public way. They are a very heartless, exploitative company.

[@unionunicorn6776]

Damn. Sorry they used your work without paying you. That’s just messed up. Thanks for exposing them for the heartless company they are.

[@whyaleichia]

Absolutely right. The opening statements that somehow targeting relatable content at specific marginalized groups is what is actually racist/sexist because it excludes, ya know, white people is a failed argument. Especially in an entertainment hellscape like the internet/youtube where the biggest and most profitable creators often follow the trends of “mainstream” media. Truthfully, it made me not want to watch the rest of this video. It feels poorly researched and biased.

[@KatBlaque]

@@whyaleichia I will say that I have a smidge of patience for white creators who don't understand this stuff because they are so accustomed to being fed things that are created with them in mind that they feel very alienated by things that aren't created explicitly for them. It's a childish reaction, but it's one of the sort of people who haven't sat down and thought about it in a real way. The reality is Buzzfeed's format didn't lend itself to creating content that was framed in an honest and productive way. Because profit was the focus, they would often create content with the majority in mind without actually thinking of providing things for the communities they were discussing. Which is why so often you'd see content targeting and criticizing white men specifically. You don't need that to uplift black folks, but when you're solely uplifting black folks in a way distinctly established for the black gaze, their wide audience of predominately white people doesn't care. Since Buzzfeed started, there are so many black centered platforms that don't even come close to considering a white person's opinion/feelings when they're discussing their own culture and a lot of those channels are getting more views than Buzzfeed's ever gotten. To be fair though, they've been better about this themselves with creating things like Cocoa Butter, which creates relatable black centered content for black people and those videos are successful, but also not as successful as the videos that angered white people. I think people greatly underestimate the power of outrage.

[@xiletelo]

After reading this comment from you I feel like I can exhale because wow this video was a lot. I couldn't even muster the energy to write a thoughtful response because I felt so drained. Like @leibudgetslife I struggled to get through the end of this. Thank you for taking the time to share this information with us.

[@Amthealpha]

I hope you quit.

[@shangerdanger]

Thank goodness. Maybe my mom will finally stop sending me these fucking articles

[@legendaryhumper]

LMAO

[@blackleague212]

@@legendaryhumper my black dot is superior. Now, go to the origin of darkness itself. Search " share his vision" on KZbin. His beauty will destroy heaven forever. Amen

[@JessieJamesPlays]

@@blackleague212 ur mom

[@PeachyPrince]

Ryan and Shane are the only two people at buzzfeed that i can whole heartily say I love. They carried that place so hard. The first time I saw Shane start talking shit to ghosts, all it made me think of is my father who went to the Stanley hotel, paid for a ghost tour, then made fun of it the whole time taking photos of dead flies and scratching on the walls. Which funny enough they actually ended up getting a picture of a "ghost" that he himself cant even explain after spending the whole night trying to recreate it. Glad they have their own channel, was wondering where my favorite duo went

[@filipfrondelius3644]

Haha. The ghost he roasted got pissed and photo bombed him.

[@jgrampil]

This aged well

[@InnocentSweetie123]

BuzzFeed honestly deserves their downfall. They’re just absolutely garbage. I’m just happy they’re dead now. Great video by the way! Very educational and informative! Love your content!

[@LadyOfTheEdits]

Same hehe

[@horrorgamer5255]

Buzzfeed remind me of CNN, MSNBC, Fox News, CBS News, ABC News with their Fake News Stories

[@blackleague212]

@@horrorgamer5255 here's some news they will never show on tv kzbin.info/www/bejne/nWbFmp2AgJqeZ5Y it's a gateway into hell ... Maybe

[@InnocentSweetie123]

@@horrorgamer5255 Oh definitely. Fake news and nonsense. Extremists. Ugh… yuck.

[@toadvlogs2213]

@@horrorgamer5255 only Fox is fake

[@payton6131]

So so so proud of Quinta Brunson!! Abbott Elementary is an amazing show and I hope she gets the awards she deserves for her writing and acting.

[@tobymax10]

I’m a straight white man. I used to like buzzfeed videos. But then they started hating on me for NO REASON. I understand standing up against sexism, racism, and homophobia. But hating on everyone that’s not one of those people is rediculous. It’s not standing behind those people to hate on the other side, it’s just being a pathetic hater. They should have talked about everyone being more accepting if that’s the message they wanted to go for, but hate only breeds hate and they deserve what’s happened to them

[@manictiger]

I find it pretty comical that there's women out there with such hostility toward men. It would take almost nothing at all to flip a switch and have them all turned into decorations. Men built everything they take for granted. We don't even need civilization; they do. I'm not saying we're better, but our evolutionary traits make it so that we'll win a war 10 times out of 10 against them. It seems unwise to provoke us.

[@Dagger_323]

Or they should have just not gotten political at all and stuck to what their original content was. I dipped out as soon as it became clear that the company was being led by Neo-Marxists.

[@Pabz2030]

Got to be honest, I didn't even know Buzzfeed had died , that's how interesting they aren't. Anyway, just follow this one amazing trick and you will be blown away by the 18 incredible reasons why BUZZFEED was utter garbage.

[@live9die945]

Lol naw you remind me of me him kzbin.info/www/bejne/rWjSXp-ipN6ohdE

[@InfiniteFoes]

I didn't know Buzzfeed died either. I had forgotten they even existed.

[@dsadgegdsg4740]

@@InfiniteFoes I always got them confused with Gawker, or whatever the aggregator was that lost the Hulkster sex tape lawsuit.

[@LEFT4BASS]

I think you summed it up best when you said viewers would see Buzzfeed and immediately assume it was some kind of mass-produced garbage clickbait. That’s exactly how I felt, even if the video would have otherwise piqued my interest.

[@jokuvaan5175]

I never used it and thought it of as a site where just anyone can create an account and make whatever articles they liked. Kinda like social media for bloggers. And that people were using it mostly just for shit posting and making nonsense articles. It never crossed my mind that it was meant to be an actual news site

[@ashchaya7676]

That's exactly how I feel about WatchMojo.

[@AirWindFire]

That statement hit me too…I did stop clicking on their videos a long time ago, I hadn’t even noticed.

[@nuck-]

They went broke because they went woke. People have had enough of the woke agenda.

[@user-mv5zt8qd9l]

@Nuck is that why the majority of people routinely vote D in America?

[@BrandonJanoski]

BuzzFeed thought it was bigger than it's creators but the Creators were the people we came to watch. Once all of them started leaving there was no reason to stay because the content we wanted went with the creators. That makes me think a lot of the work was put on the creators/host to make the ideas and then perform/do them. But they had this massive staff of people doing what exactly?

[@-h-y-b-r-i-d-]

The massive staff did have a job. It was to be not white and not male Duuhhhhh

[@dericmederos1514]

Welcome to capitalism, where the investor puts money into something, gets a huge return, and thinks he's the fucking genius, not the people actually making the content.

[@shaunnathanmendoza5289]

making dumb articles that literally no one reads

[@kevinlow69420]

Being diverse obviously

[@TakBonez]

@@dericmederos1514 "Welcome to the American Capitalist system" fixed. Capitalism isn't the problem, it's our structure and the way we go about it. As you pointed out some jackass at the top gets the big bucks, and acts like he actually works hard. While the rest of us at the bottom do the real work.

[@green2666]

Aged like fine wine.

[@austinjrb]

Man that string of tweets attacking men (specifically white men) was really unsettling to read... and that's coming from a black man. It's just blatantly discriminatory and I can't see how it's acceptable when the contrary would have the entire country's blood boiling ("we don't want to hear from POC or women. We only want white men to apply"). I'd rather be judged on the quality of my writing instead of being judged on the quality of my black writing. For Social Justice Warriors to admire MLK so much, they sure did miss his "judged for the content of your character" bit, didn't they?

[@manictiger]

Skin color doesn't matter, only your skills, your heart and your mind. Improve yourself and nothing will stop you from achieving great things.

[@RandomlyDrumming]

In my opinion, there are a lot of deranged people out there, whose twisted rants and points of view get a free pass just because they're advocating (directly or indirectly) for a specific cause that happens to be pushed by the mainstream media, for one reason or another. It's basically the worst mix of self-righteousness, virtue signaling and arrogance. I feel BuzzFeed self-destructed mostly because the company let those type of people take control.

[@metalcamp10]

Yeah..people are getting too agressive with race things related. We should all calm down..like we are all made of flesh and blood, there's no difference. We are all people.

[@Monorakun]

as a black, latina, female and queer person, i fricking agree with you.

[@MichaelJP]

To a degree, I'm sure the white man ratio at Buzzfeed is what prompted the call for other groups but she really went out of her way to be cunty about it.

[@nafslee]

Ryan and Shane, the Try Guys, Safiya, so many ex-Buzzfeed staff that were popular branched off and are doing really well now

[@live9die945]

Lol naw you remind me of me him kzbin.info/www/bejne/rWjSXp-ipN6ohdE

[@mrmaxmondays]

Dang you jinxed it💀

[@mysteriousdora6914]

@@mrmaxmondays what

[@kcototheyoyoyo]

@@mysteriousdora6914 Ned is certainly not doing well because of what he did recently

[@mysteriousdora6914]

@@kcototheyoyoyo what did he do

[@empressofshurima]

Honestly, the only thing I unironically watched on Buzzfeed was the Try Guys and Worth It. I haven't watched Unsolved yet, but it's defo on my watch list. Those three were the horsehair worm that kept Buzzfeed "alive".

[@gooslesspondd8378]

The soy boys

[@linkinlog8543]

Trust me, Buzzfeed unsolved is 100% worth it. It’s got two series, Super natural and Cold cases. Both super worth it on their own. Both have their own separate kind of humor

[@jackroberts2704]

Ryan and Shane are the best thing Buzzfeed ever had. Worth it and Try Guys are pretty good too.

[@laqueenawilliams4762]

Unsolved, they copy a lot of the others YT

[@laneythelame]

Unsolved was fantastic and im so happy those guys have their own channel now too

[@papajoots]

I learned about and read the Steel dossier from Buzzfeed. As a actual analyst I thought it was very underwhelming, often missing the 5 w’s. The Buzzfeed coverage was very slighted and killed their credibility to any actual professional.

[@midnightsnack1306]

Imagine Info Wars beating Buzzfeed news in the trust department among liberal viewers. That is quite a feat.

[@Admiral_Grufus]

and Trump. There was something about TRUMP about that chart too. To have lower reputation among liberals than him is astonishing.

[@jonathantan2469]

Interesting to see Amy Goodman's "Democracy Now" scores an even lower ranking than Buzzfeed...

[@juanrivera6207]

@@jonathantan2469 that page is incredibly cringe, reminds me a lot of Alex Jones but targeted towards Liberal Boomers

[@MichaelJP]

@@juanrivera6207 You mean Neo-Liberals. I'd move in with a Trump supporter for a year before spending a day with a fucking Neo-Liberal.

[@promethium-145]

@@MichaelJP I can't stand the modern left. Conservatives in general understand liberals better than vice versa, hence why their descriptions are so uncharitable.

[@Admiralkirk95]

Says alot about a company when their content creators go away, continue to be successful without the brand helping them and the brand itself suddenly tanks. Buzzfeed literally was suriving off those people and gave them literally no reason to stay.... the people who stuck with the company suffered lay offs/firings and the people who jumpedship mostly benefitted from it. Took a bit longer than expected but Buzzfeed sure drove themselves off that cliff.

[@Pupsker]

Good thing buzzfeed died off. They were a huge pain for a long time

[@CigsInABlanket]

Get woke, go broke.

[@Neillan]

@@CigsInABlanket Damn straight!

[@pheunithpsychic-watertype9881]

Good riddance. There was this one bloke on a sonic podcast I listened to who worked for buzzfeed and now I don't have to mute his segments since he's out of a job

[@archdesolus7220]

Oh hey didn’t think I’d see my favorite warframe person here lol

[@NayrAnur]

That reminds me of the time when the Tenno left and fought against the Orokin.

[@chaserx3998]

Best buzzfeed video in years! (And you don’t even work for them) awesome job!

[@justinotherday6199]

I was once in a “Diversity in America” class in college. The class had to split up into “diverse” groups for a group project. The group I was in had a French Canadian exchange student, a German exchange student, a light completed Mexican American, an Irish track athlete, and a British exchange tennis player…our professor split us up because our group was “too white” despite several of our members being from different countries and even being ESL. Thats not even taking into consideration the different gender identities, socio economic situations, and sexual orientations. TLDR; not all “white” people are the same either.

[@checktheweather]

No, and not are all people of color. Have you even considered the various levels of diversity when you lump all people of color into one group? Or even the idea of lumping all Black People or all Asians together? We all are diverse even within our society-created racial groups.

[@Tre492]

I wish people would wake up to this leftist fucking bullshit rhetoric…it is disgusting and that’s putting it nicely.

[@jessmorri7194]

@@checktheweather No shit. But that's not what the person you commented under was talking about.

[@mirabella69]

You were all from Christian countries. Most of them being Catholic. You shared the same christian values. Even if you were not religious, your civilization was build on that basis. I think your teacher was right. You were not diverse enough.

[@malchickoleander]

@@mirabella69 Huh? That makes 0 sense. A large chunk of the world is christian or catholic. That has nothing to do with race or skin color. It's very rude of you to say something like that.

[@KseriesKyle]

I’m happy Shane and Ryan stepped aside and did their own thing. They deserve it!

[@Eilyra]

When Safiyah Nygaard left, it’s when I stopped watching; I still watch all of her videos! I never liked the As/Is transition, and the Try Guys felt too forced and rushed under buzzfeed. I love the Try Guys now though!

[@snqoqo]

@@mischievousjr.9299 pls stop

[@laurennieee]

@@jackobey2815 that's not the n word, that's safiya's last name

[@laurennieee]

@@snqoqo pls man up

[@luf4rall]

The Try Guys content is very very female focused

[@chendror872]

1000% agree

[@brendanhunter389]

That buzzfeed canada sums up both of the company and canadian stereotype in one

[@beast0339]

Ryan and Shane are literally the only reason I would ever want to even look at something remotely BuzzFeed related. Absolute madlads that make some pretty phenomenal stuff.

[@derp195]

Puppet history is orders of magnitude better than it has any right to be.

[@CallMeXDGotHackedSoRipAccount]

fr

[@johnxina2140]

"Ugh, white men" really just describes BuzzFeed in general, you need not say more. Any group that acts discriminatory to any group of people will fail eventually, they always do

[@elliott7268]

BuzzFeed: we hate racists Also BuzzFeed: Ugh, white men Guess they hate themselves almost as much as I hate them. Good riddance, fuck BuzzFeed.

[@TexasRawdogMMA]

@@elliott7268 its funny how people act like white men are the only ones who committed atrocities in human history

[@NotTotallyHopeless]

I think the worst part was it was all an act. They would make posts joking about white men, but by all accounts their leadership was mostly.... white men. So the channel was white men complaining about white men to rile up white men 🤔

[@VentandInvent]

As a heteroflexible black identifying non-binary person I agree - maybe I can start identifying as normal white guy in the future when ESG goes away and I can be white again without fear of losing employment opportunities

[@bacicinvatteneaca]

@@TexasRawdogMMA nobody acts like that. You can hate a laughable clickbait contentless company without making up people to be mad about

[@Amm17ar]

This video makes me happy. Its nice to see a company that screwed over so many, get screwed themself. Off your high horse you go.

[@calum2324]

Who did they screw over?

[@LessGo7921]

@@calum2324 Didn’t pay the try guys properly

[@kevinlow69420]

@@calum2324 society, didn't you notice how utterly divided society has become with this extreme identity politics bullshit over the past decade

[@ltb1345]

@@calum2324 They're blatantly sexist, racist and discriminatory toward white men.

[@calum2324]

@@kevinlow69420 oh right true

[@mikeyhasfuntoo9164]

I went on buzzfeed once in my entire life, and after around 5 seconds, i promised my self never to return

[@frickfrack369]

a little after safiya left, some of the buzzfeed girls threw sneaky shade at her in a video it was clear they were jealous of her rising success lmao

[@jstar1054]

surprised she wasn't mentioned more than as on a list of videos

[@himurahaibara1459]

And they thought women at the work place can't possibly be toxic. Toxicity isn't exclusive to one gender.

[@sidneysegura1311]

I remember, that's when I said "naaah" and i stoped watching lady like oops

[@RED-my9hl]

what video is that?

[@scpfilechildrenbarrow2212]

@@himurahaibara1459 Bruh, in my experience women are the most toxic to other women, I hafta actively try to not get involved in all the gossiping and drama

[@kostakole9876]

Man, Ryan and Shane were killing it. Just the comedy, the animation, and the writing of the episodes instantly got me hooked up with the show. I'm glad they left buzzfeed because the channel was in a downward spiral and they were very good at creating a sort of golden age for the channel. Anyways, I'm glad that they are having success with Watcher. I wish them the best.

[@kostakole9876]

Sorry for my bad english.

[@satorugojo1305]

its not all sad shane and ryan said they will be back hunting ghost the new series its called ghost files

[@NovemberOrWhatever]

IMO, the issue isn't that they had a far-left political ideology, it's that they didn't care about appealing to people who didn't share that ideology, were ineloquent when talking about it, forced it into everything, and often seemed to be parroting leftist terms without understanding why people were using them. Yeah, an ideology outside the Overton window will drive some people away, but if they were more tactful it wouldn't have driven nearly as many people away

[@jacobtrout2303]

I mean, left-wing ideology is still abhorrent on many levels. It uses the deception tactics former KGB operatives told us the USSR was employing to take over Europe and the United States. If you control how words are used, drip feed implicit ideological concepts to the young, and incite division, you can destroy a nation without ever stepping foot inside. It is clear that the left seeks to incite violent confrontations and divisions in order to grow in and maintain power. They are using the people they incite and claim to support. Their solutions to the problems of the nation always involve giving more power to themselves, rather than increasing a community's ability to function on its own and employ subsidiarity. Right wing politics have their problems, but it is hard to focus on those problems when a larger threat looms over the political system.

[@abdiabdi3225]

@@jacobtrout2303 the company is a USA company the so called left are liberals as in liberalism a slightly right wind ideology so they aren't even left wing secondly implicit propaganda is a hallmark of almost all political ideologies you only think that you aren't watching it because you think that you fully and independently choose it sure there is a large element of that but there is a significant element of things pushed by political actors or activists from all sides.

[@NovemberOrWhatever]

@@jacobtrout2303 I've heard similar things said about the right, comparing it to fascism instead of communism. And I've heard centrists described as secretly left/right wing with all the same beliefs. What evidence or examples do you have of the left doing these things?

[@olivevatten2878]

@@jacobtrout2303 i hate to be centrist scum but you’d find this anywhere on the compass.

[@MsNikeNike]

@@jacobtrout2303 i don't know man, I just think one shouldn't have to fear the ambulance because of costs

[@realtalkrealthingsent.8024]

Crazy how Ned cheated on wife. Ryan and Shane are doing their own thing too it’s crazy how time flew by. I literally haven’t watched unsolved or anything buzzfeed related until unsolved made their new show. And Ryan from unsolved was in ant man 3 crazy right

[@standoughope]

ShoeOnHead nailed it back in the day when she described Buzzfeed as "the ass cancer of the internet". They made us liberals look like such pretentious a-holes who fancied ourselves as super important educators on culture. Sure Buzzfeed, speak for yourselves... I'm a jackass that's in no position to teach anyone anything really. I'm just trying to survive this life.

[@rustyshackleford6069]

Lost me at “liberal”

[@mattkoethe6691]

@@rustyshackleford6069 "You don’t know who I am, but I know where you live, and you better cut it out if you know what’s good for you. Oh, and Hank, we changed that tee-off time to 3:00.”

[@harpsdesire4200]

@@rustyshackleford6069 Cringe. Social Liberals are the logical conclusion to economic liberals aka boomer muh free market people.

[@droopdanke2323]

You perfectly described modern liberals in your comment 😂 They never changed. You guys just doubled down on that image 🤣

[@Laura-Yu]

@Sidharth Rao Love how you describe Buzzfeed: “Fox News but for Tumblr users” SO TRUE

[@noahbrinker7339]

i was definitely one of the people that headed out after the try guys did. i occasionally checked their stuff for a few months after, but got pretty bored fast. it seems like the try guys leaving was what really started their downfall, at least to me.