THE INTERNET'S FAVORITE MAKEUP... RANKED

These are the most hyped up products on the internet… but are they any good?
Speed Reviews (feat. Hourglass review): • SPEED REVIEWS: The bes...
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e.l.f. Halo Glow Liquid Filter (2) $14
howl.me/ckWXuK...
Tower28 Make Waves Mascara $20
howl.me/ckWXvl...
Persona Dream Stick Cream Blush (Bubble) $26 howl.me/ckWXv2...
Peach and Lily Glass Skin Serum $39
howl.me/ckWXwK...
r.e.m. Sweetener Concealer (Light 6N) $24
howl.me/ckWXw8...
Tower28 Beach Please Blush (Magic Hour & Dream Hour) $20
howl.me/ckWXyy...
Rare Beauty Soft Pinch Liquid Blush (Bliss) $23
howl.me/ckWXzk...
Sol de Janeiro Brazilian Crush 40 $24
howl.me/ckWXzS...
Sol de Janiero Brazilian Crush 68 $24
howl.me/ckWXAi...
Hourglass Ambient Lighting Edit Palette $90
howl.me/ckWXBk...
Rhode Skin Glazing Milk $29
go.shopmy.us/p...
Drunk Elephant D-Bronzi $38
howl.me/ckWXCf...
Kosas Dream Beam Sunscreen $40
howl.me/ckWXCS...
Tower28 Swipe All Over Concealer (DTLA) $22
howl.me/ckWXDH...
NYX Fat Oil Lip Gloss (Scrollin’) $9
howl.me/ckWXE3...
Fenty Match Stix (Amber Suede) $32
howl.me/ckWXEd...
Summer Fridays Lip Butter Balm $24
howl.me/ckWXEJ...
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WHAT I’M WEARING:
Eyes: Ulta Bouncy Eyeshadow in Sprinkle
Lips: Soooo many different lip liners & lipstick… SORRY!
Earrings & Necklace: Kendra Scott
Nails: Rudi x Quickies
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AFFILIATE LINKS/CODES:
Ulta Beauty: howl.me/chJCSs...
Sephora: howl.me/chJCSs...
Natasha Denona: natashadenona....
Code “KELLYGOOCH” for 15% off
Sigma Beauty: www.sigmabeauty.com/KELLYG
Code “KELLYG” for 10%
Kokie Cosmetics: www.kokiecosme...
Code “KELLY25” for 25% off
REFERRAL LINKS (not affiliated)
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TIME STAMPS
0:00 intro
0:29 the scale
1:36 ranking the products
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FAQ:
What is your skin type? Dry, sensitive, acne-prone
What camera do you use? shop-links.co/...
What editing software do you use? Wondershare Filmora
How old are you? 29
For business inquiries: [e-mail]
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FTC: Affiliate links are used (may start with magic.ly, rstyle.me, shop-links, or howl.me). If you purchase through these links, I may receive a small commission. This video is not sponsored. All opinions are my own and always will be!

[@kittykatkountry1317]

I wish more ppl used this ranking format. Its hard to choose items when everything seems good 😅

[@kathleenbratti9258]

I’d like to see an Hourglass palette where you can build your own - pick the shades you want and they fit in the palette.

[@Jen-if2it]

100% agree with you, and refillable pans 💜

[@taranullius9221]

Yeah. They already do that w/eyeshadows is it? I was just ecstatic to finally be rid of Dim Light until I tried Enchanted Light and realised it also had microglitter in it. Why do I want microglitter on my face Hourglass? Bronzer, blush and highlight palette all the way. More space between pans too. I'm all about the fluffy brush these days and trying to not hit the bronzer or the rose blush above heat is hard.

[@hannahschriever7976]

Your hair is STUNNNNING

[@KellyGooch]

Thank you!

[@lmullens75]

I love it, too!!! Could you talk about how you get the curls or have you already? My stylist just yesterday put some stuff on my hair that helped hold the curl, but it was just too sticky… like it’s still sticky the next day. 🤪

[@aphroditeaw4423]

@@lmullens75 Me three! It's stunning! I have curly hair but it never looks like this, would love to learn how it's done!

[@subboxjunkie8298]

@@KellyGoochcan you do tutorial for those curls ?

[@catherinelynnfraser2001]

I love this format. I don’t agree with all your ratings but I think we all need to asses the hyped up products.

[@janebilleter5299]

It’s so interesting with mascaras how personal the effect is. The Tower 28 mascara does not flake or smudge on me at all. I am sorry you didn’t have a good experience with it because it is stunning.

[@RinaRomo]

I was thinking the same thing because I had this issue with the essence princess mascara, smudging and flaking. I think I’m still going to try it out!

[@janebilleter5299]

@@RinaRomo I had the same experience with the Lash Princess too. It smudged so bad on me. The Tower 28 is beautiful. Hope it works for you.

[@steampunk5123]

​@janebilleter5299 I heard if you warm it up (in your bra for example) first then that should get rid of the flaking issues.

[@PamelaH_HappyVibes]

The Tower 28 mascara doesn’t smudge or flake on me either. I’ve been using it for over 6 weeks at this point and no issues. Everybody just has different experiences. It is wild.

[@baileydubs]

The rare beauty blushes were honestly not my fav when I first got them, but once I got the feel of the best way to apply them, I’m in love with them now 🤩

[@faithbeaudry8509]

I think it’s fair to have 1 hourglass palette. It’s a staple if you travel and the product is unique. But once you have one, I don’t think you need another one.

[@ShanrellsStash]

It just goes to show how personal makeup and skincare is! The Tower 28 mascara doesn’t smudge on me, whereas the Lottie London super fake does. The Peach and Lily serum didn’t do much for me. I agree with you about the Tower 28 concealer though, that didn’t work for me either!

[@becm963]

The Hourglass palette is a tricky one. I love mine, but I don’t know that I would pay $90 for it. I used a discount code when I purchased mine. It really depends on your makeup collection. I have so many blushes. If I was using it everyday, it would be an easier decision.

[@angeliarossett5934]

The fenty stix on an oily girl is the cream that sticks. I have 5 or 6. The stick formula is phenomenal for us.

[@amylage4054]

Every year I talk myself out of the hourglass pallets and ya know what - I think I’m gonna do it this year. If only to realize no I don’t think it’s worth $90 but then at least I’ll know 🤣

[@musicvideo201]

Same 😂!

[@ladyj.9350]

I bit the bullet this year

[@catherinelynnfraser2001]

I bought the Snake palette this year. I have always loved the concept and the appearance of the palettes. I love the Hourglass formulae and it’s worth the hype.

[@ladyj.9350]

@@catherinelynnfraser2001 I know right? I already have a couple of the powders in the leopard pallet (individual) and I loooove them so I got the jellyfish

[@danalichvar3460]

I dont like the Tower 28 concealer on me either! For me it actually highlights dry patches I didnt know I had. Sad because I like the shade match!

[@sacgeekgirl]

Yeah, I'm the older customer who loves the all in one portability and quality of the hourglass face palette. Plus it's just so beautiful and lux 😍 I'm working for their black Friday deal to get 20% off hopefully and maybe swap the colors and palettes

[@liuwanzhu4227]

I got the Sol de Janeiro number 68, it smells so good to me, especially the sweet candy smell. But it really doesn’t last at all. It’s like I spay it on for 3 minutes and the note of the sweetness is gone.

[@Grace_ingrid]

I love your content Kelly. I know this is probably very low on your list but I miss your vlogs. I really enjoy the places you go to and you have amazing taste. My partner and I are planning a trip to the Broadway area in April and if you ever had a chatty video of like special makeup stores or places you like specifically in NYC I would be so happy. It’s such a unique city and I would love to hear more of your takes about the city. I’ll definitely check back on some of your chatty grwm videos ❤

[@LoverPuffin123]

so interesting how things work differently for different people. personally have had zero flaking or transfer from the tower 28 mascara, but love to hear other perspectives!

[@trishap8994]

Never flaked or smudged on me- I love it!

[@destinylamont]

Honestly I have no issues with the tower 28 mascara. I think its something that people are going to have to try them selves to see if it smudges or flakes on them.

[@LydiaTarine12]

I have that same Hourglass palette and love it. I use the more yellow setting/finishing powder all over and the white one as a soft highlight. They look like natural skin when applied lightly. The bronzer is too golden for my face, but it’s a beautiful eyeshadow. The more shimmery highlight is lovely too, if you want that look.

[@chrelainel5833]

Your hair looks great in the this video! I am learning that I almost never like the overhyped products, especially mascaras.

[@Rayasunshine10]

I'm shocked! The persona blushes are a dream come true! They almost remind me of my favorite blush formula, the tower 28 blushes.

[@ingriddryden1607]

Kelly, I want to see a video of best products to curl your hair. Heatless and heated. You have the best hair, everytime!!!

[@laney7929]

Ok Kelly with the graphics 😯 love it!!

[@cristinag3507]

Tower 28 Concealer - YESSSSSSSSSSSSSSSSS. Thank you. I was so disappointed with how this wore that I assumed it must be me because everyone else loves it. I did like it at first, but similar to you, I found that it creased on me and made my under eyes look dry. It was actually the dryness that was worse than anything else. I'm in my thirties and I work hard to keep my under eyes hydrated. This concealer BETRAYED me.

[@Puppysofia]

The Hourglass palettes are nice,I bought one like 2 years ago and I realized that once you have one you pretty much have them all! Also $90 is a crazy price.

[@LydiaTarine12]

We need more quality stick concealers! The BareMinerals one remains my fave because I can wear it even on no foundation days.

[@shannonfilialunae1359]

we definitely need more!

[@laurajesso88]

I totally agree!! I’d love a drugstore potted concealer too!

[@Iquey]

Cheekbone beauty is one brand that makes such concealers and eyeshadows/contours. They are a smaller brand though so they need more exposure.

[@ashleydaugherty3373]

My fav blush of all time is persona blush stick in shade Teddy !! This proves all products aren’t the same on everybody ❤

[@samantha312314]

Loved this video, I love all your videos but really enjoyed the formatting on how you ranked the items.

[@KellyGooch]

Thank you!

[@annascorner84]

The Persona powder blush in bubble is so good!

[@karinerobertsen2181]

We are missing your project pan update, dunno if you are still doing them, but would love to see it 💖

[@rengsayeedd]

im absolutely obsessed with the sol de janeiro 68 spray, for me it lasts all day and i love the scent! I prefer to spray a bit in my hair and bit on my neck and wrists then where i would usually spray it keeps a strong smell throughout the day

[@summerintherockies9530]

I love my Rare Beauty liquid blush and do see it as a must have!

[@LAP02]

Love this type of content! I'm overwhelmed lately and your tier system was exactly what I needed.

[@lalacarroll431]

I LOVE 💗 this format! I have used the Drunk Elephant D-Bronzi drops for years and years. Now that I live in a much colder climate and not in sunny ☀️ California I had to stop using it. It looked un-natural on my skin and also aged me. So I will mix it in with a skin tint or foundation sometimes. Kacki (love her) showed us this makeup hack that I’ve been using for weeks! So instead of using the D-Bronzi drops you put a cream bronzer on the palm of your hand and mix in your moisturizer then apply to your entire face and neck. It’s gives your skin such a seamless look while adding a little warmth to your skin. I love the Tower 28 mascara, I’ve probably gone through 4 or 5 tubes at this point. It’s one of the only mascaras that isn’t water proof but doesn’t budge or smudge on me. I can always count on it. I completely agree with you 💯 that the Persona powder blush’s are so much better than the cream blush (in my opinion and experience using both types) I also love the Summer Friday’s lip balm. I picked up another pink sugar and the more chocolate color. I loved 🥰 watching this video I hope you continue to use the ranking system!!

[@sashaminium]

I tried the Persona powder blushes because of you, and I love them too!

[@simplyellenxo95]

Been anticipating this video as I binge watch your videos on your channel.❤

[@trishap8994]

I’ve had the opposite experience with the Tower 28 mascara- no flakes or smudges.. it’s interesting how we all have different experiences with the same product!

[@rcall4673]

The Tower 28 mascara has never smudged or flaked on me, and I have long eyelashes that touch my browbone

[@carolynpritchard9827]

Loved the ranking graphics!

[@ProfMary]

Very clever with the graph, Kelly! Good job. Nice analysis of the pros and cons of each of these internet favs.

[@shannonmills4042]

I really like the Kosas sunscreen. I wear it alone. It has some skincare in it and I’m not a heavy makeup wearer. I do like the Rare beauty blushes…I put on my hand first and apply with a brush. I did buy the hourglass jellyfish palette. I haven’t tried it yet, but got it on sale with a coupon.. I like the tower 28 concealer but I try to use a little amount. It creases bad if you use too much on older skin. 45 now..😔.

[@rawsteph4114]

I agree the Summer Fridays balm is worth the hype. I got one in my FabFitFun box and I love it.

[@lauranicole.g]

We need a hair tutorial pleaseeee ❤❤🙌

[@mariep4512]

My 2 favorite lip products at the moment are Summer Friday's lip butter balm and the Nyx fat lip drip oil. I can't stop using either of them.

[@Xtine728]

You’re my favorite beauty KZbinr. Also saw that you’re from Michigan too 🙂

[@Kamiimaria]

I also loveee peach and lily and slices

[@Dopey22AMJ]

I’m gonna be honest, rare beauty blushes just don’t live up to the hype for me, they are way too pigmented. They sol de janeiro scent 68 is absolutely awful to me. The hourglass palette is totally worth the hype to me, along with the summer Fridays lip balm. I didn’t want to believe the hype but both of them were so good!

[@destinylamont]

I sprayed the sol de janeiro in store and when i left i couldn't smell it! with in the span of 10 minutes it was like i never sprayed it

[@mickeycobbler4451]

I thought of the Rare blushes being so pigmented was so that you didn't have to use too much. That way it lasts longer

[@Dopey22AMJ]

@@destinylamontomg the sol de janeiro scents are so pungent that I can only use one spritz and it lasts on my clothes for hours

[@Dopey22AMJ]

@@mickeycobbler4451it’s just so easy to go overboard is why I hate it, even one dot can be too much sometimes 🤣

[@antimonia]

⁠@@mickeycobbler4451imo the product "lasting longer" (in terms of amount) is not that good. it's a cream/liquid product, so it'll expire and go bad faster compared to powders which don't really go bad. i would feel wasteful for only using a tiny amount each time and having it go bad before i get anywhere close to using it all up

[@ingriddryden1607]

My brain loves this format 💫💫 Thanks for your vids. You've become my top favorite youtuber and a resource I can trust.

[@birgitkraft8525]

I use D-Bronzi to mix in if I have too light foundations. Works perfectly. And does not change the foundation 🎉

[@rubyannr6898]

I've always wondered if she actually developed D-Bronzi to take the cast away from the zinc based sunscreen they have. Both products have been around a long time.

[@Monicanna]

Your hair looks gorgeous!! Hope you had the best birthday!! 🎉🥳🎂🤗

[@laceyballiet6627]

I’ve ordered several products that you ranked in the first two categories during the Sephora sale. It is making me feel better about splurging on them……haha.

[@tiamarrow6366]

I have the e.l.f Halo Glow primer, as well as 4 Rare Beauty liquid blushes, and the Sol De Janiero 68 spray. I’ve been to,d that the So, De Janiero 68 smells very similar to Baccarat Rouge and to me it does because my older sister has Baccarat Rouge and I’ve smelled it before……very similar in my opinion. With the Rare Beauty blushes, a little bit goes a long way. The e.l.f Halo Glow primer is definitely one of my favorites….I actually start off with the e.l.f Power Grip Primer, and then mix Halo Glow with my Haus Labs foundation and ever since I started doing that…..my makeup looks airbrushed and when I take pictures it looks like I’m wearing a filter but I’m not.

[@laciecarmichael2489]

You look especially gorgeous today (or whatever day you filmed this 🤣) and your hair is perfection!

[@KellyGooch]

Thank you!!

[@pattyelaine9563]

Great video Kelly. I got the elephant hourglass palette last year, I did not care for it and passed it on to my daughter. This year I got the jellyfish and it’s so much better, tone wise for me. Love it and reach for it daily.

[@katfanker]

I love this format, must have taken so long to put it together! 👏

[@gasparinha]

I actually really like the DreamStick blushes, but I don't wear foundation and am applying them over sunscreen or powder. I even draw them right on! They last on me for a remarkably long time, and while I don't think they dry down completely, my hair doesn't stick to them and they give a dewy-but-not-greasy look. ( I have combo skin, and prefer a mostly-matte look - and my sunscreen is annoyingly emollient and shiny.) I do like the NYX gloss formula, but at least for the one I had, the doefoot (buckfoot!) was too large for the stopper, and I had to double-dip to get enough product.

[@kelsealautner505]

your hair looks great!!

[@Undefinedinc]

Love this format (and your authenticity). Have you tried the Undefined R&R Sun Serum. Might not pill like the Kosas one

[@emilyenchanting2015]

Hope you had a lovely birthday Kelly! 🧁

[@KellyGooch]

Thank you!

[@faithbeaudry8509]

Thanks for the hot take on the Tower 28 concealer! It’s the review we needed. I was about to buy it at the Sephora sale but people suggested this (but still hyped it)

[@Tara0629]

THANK YOU. Everyone raves about the Tower28 mascara and it really smudged on me…not worth it in my opinion

[@JackieGreeneBeauty]

Thank you Kelly! Great video about a lot of products I was curious about. I still don’t get the hype on the Summer Fridays lip balm tho I had it in Vanilla Beige

[@laurabeeseattle]

Your chart is both cute and functional. Love this format! 🤓

[@MariErinxx003]

yay!!!!!! i loved this video so much!!!!! can u do more ranking videos and updated ones on ones u did previously? i would absolutely love that!!!! like liquid foundations, concealers, ranking stuff in each brand, blushes, all of it :-)

[@karol-sb6jn]

Your hair looks gorgeous!!

[@calculatedspaces]

I am intrigued by the Summer Fridays lip balm... I may need to try it during the holiday sales. 💖 💖💖 the lip gloss space! ✨ Thank you for the breakdown & visuals Kelly! ✨

[@lizgifford]

This was so incredibly helpful! And yes, your hair is STUNNING!

[@doodle3984]

love the editing on this video tbh

[@khadams210]

Fenty in Amber Suede is my favorite shade for contouring on my pale cool toned complexion. I can't find anything cool enough for me. I like to rub the brush on it And put it on. I would rank it higher just because it's one of the few cool toned shades on the market.

[@ftiheart137]

Never clicked so fast! I love your videos! ❤

[@KellyGooch]

Thank you for watching!

[@jmsez]

I love the Rhodes products too. I have sensitive, normal skin.

[@Jennifer_Ann]

I probably am the only person who doesn’t like the Summer Friday’s lip balm. They slip around too much and don’t actually hydrate since they sit on top rather than sink in. I think the Tarte maracuja lip balms are more hydrating.

[@Alohaalondra]

My tower28 concealer creases bad on me and she’s still my favorite concealer love using it as a foundation too i plan on picking up another one if tower28 has a good deal on blackfriday hopefully they do !!

[@nkk3997]

Love this type of video!!! The categories are a genius idea!!!

[@allthingstealee]

I freakkinnggggg love your hair!! Is it natural? Curling wand? I need details

[@DSpurlin215]

Rare beauty formula is nice but theyre too cool toned, and for dark skin, can get ashy real quick. I prefer Juvias Place. Sol '68 is my favorite one of the line. I'd definitely repurchase but that would be the only one. I love love love fat oil. It performs slightly better than the fenty as i dont get that excess on the application, then of course my lips that I always have to wipe off.

[@elizabethruggiero9950]

Girl, I gave up on Tower 28’s mascara. I’ve tried two different times, and had the same results that you did. I finally gave it to my neighbor. It’s a lose-lose product for me.

[@kaburzynski]

Could you compare the viral lip balms? Specifically the Naturium, Rhode, and Summer Fridays ones in clear and the tinted versions?

[@victoriagarcesmua]

Great video as always Kelly!

[@kerriwright4593]

The fat oil is just a lip gloss 😂

[@mirny1509]

Agreed 😂 and it’s a pretty good lipgloss for me!

[@lois4tee599]

Hi. What mascara are you wearing? Your lashes are so pretty! Thanks.

[@victoriagarcesmua]

I think I’m the only one who doesn’t love the summer Fridays lip balm. The scents and colors are lovely but they aren’t hydrating enough for me, and the applicator is an awkward shape that wouldn’t work for most lip shapes (including mine)

[@Jennifer_Ann]

I don’t like them either- it slips around my mouth and disappears. It sits on top rather than sinks in to hydrate

[@TheHxXx]

Stop with the gorgeous hair already. No fair on us humans.

[@bvezos]

I love tier list videos!

[@caroline_07.]

Thank you for this! Also, you are so pretty!

[@miragegaleb5370]

I enjoyed watching this video,specially the ranking of the products.thanks❤

[@kateregier7713]

Such a fun video!!!

[@myfanwydavies]

i haven’t tried the concealer but i am interested because i have sensitive and dry/sometimes flaky undereyes - i want a replacement for glossier stretch concealer, what do people recommend ??? i LOVE their blush though

[@emilycline9985]

I don't get the hype about the Tower 28 mascara, either. Mine doesn't flake or smudge, but it is SO clumpy right out of the tube. Like, I'm wiping the clumpy gunk on the rim of the tube before even attempting to put it on my lashes. NOT a fan, and I'm someone who enjoys a thick, volumising mascara. I'm considering trying the new brown version once it comes to Sephora in December if it comes in a mini, and that's only because I'm excited for any new brown mascara releases. I personally love the Rare Beauty mascara and would be interested to hear your thoughts if you ever want to try it. That's another one that I'm majorly hoping will be released in brown sometime soon (pretty please, Selena and crew!). And happy belated birthday, Kelly! 🎉 Welcome to the Thirty Club! (I'll be, um, "graduating" from that club in June. 🫣)

[@dineshika1]

I’m glad someone said that the Tower 28 mascara flakes. I thought I’m going crazy 😂

[@KBellaBeauty1]

Your hair is 🔥🔥🔥

[@anniecortes585]

I repurchased tower 28 mini this time. I think its OK. The concealer was a no for me due to the same reasons. I purchased a few of the fenty sticks during a sale awhile ago and I barely used them. Found them dry. I have one rare beauty blush and also barely touch, but I think that's more me not wanting to bother with the application method. I may try some products that go viral, but usually try to get a sample and often times I dont care for the product. Appreciate Sephora for providing samples on many if the products. I want to try those milani lip oils and the nyx. I purchased the haus labs concealer and loving it!

[@Zurdaness]

I’ve been using the Leopard Hourglass palette every time I do my makeup lately. It’s perfect for my skin tone and makes me very happy! Love this style of ranking and also, can we have an update curl routine please? The way you did your hair in this vid is my ideal look! Thanks for all you do! ❤ Edit: also, love your use of Canva for this! I feel like a lot of people poo-poo on it and I love it! Makes me happy to se wine if my fave YT’rs using it!

[@AlexandraMichele72]

I love that lip color on you that you have on in this video

[@Meow-Meow501]

My thoughts on Sol D Janero fragrances I love Rio Radiance, I’m okay with 62 but I can’t stand 40. 40 smells like cigarette smoke to me.

[@kerriwright4593]

I have the pilling issue with the elf sunscreen

[@kimmiescarlettbeauty7887]

I've tried to pretend to myself that I like the debronzie drops because they cost me so much money, but if I'm honest with myself I really don't like them either 🤦. The only use they ahve in me is if I'm wearing a shade of foundation that's a little dark cause my tan has worn off so I put the drops on my neck and chest area. So they're I'll get used up, but putting them in my fave they looked awful. I am tempted to try the gold ones but I'll sit on it for a bit and think about it...

[@macandfire5477]

Flaking or smudging is a no go for me with mascara or if it’s too hard to remove!!! I’ve tried great mascaras but I don’t want raccoon eyes 5 hours later or to lose my lashes upon cleaning my face 😂

[@streetfamily6909]

So glad I’m not the only one that didn’t think 68 was anything special. I was glad when mine got used up 😂

[@AZ_Julie]

68 is my favorite but I definitely think it has changed in how strong it is or how long it lasts makes me sad now 😢