The Journey: Anaheim Ducks Brand History

From the launch of the Mighty Ducks in 1993 to a sweeping rebrand in 2006 and its evolution to now, this is the story of the Anaheim Ducks identity. Trace the team’s brand journey with a look at every logo and jersey they’ve ever worn. Narrated by Joshua Alexander.
▪️ CHAPTERS ▪️
00:00 - Name and logo reveals
02:10 - Wild Wing third jersey
04:18 - Ducks rebrand
05:50 - Brand evolution and Stadium Series
07:05 - Alternate uniforms
This episode of The Journey originally appeared in Episode 1 of IDENTITY.

[@snrnful]

They should go back to the old name, logo and colours.

[@Kilobyte88x]

Exactly Man The Anaheim Mighty Ducks

[@patrickkanas3874]

Hard to do that though when you won a title with the current logo, name, and uniforms

[@encycl07pedia-]

@@patrickkanas3874 Nobody outside of hockey gives a flying duck about the Anaheim Ducks. There is far more value in the Mighty Ducks, and to be perfectly honest, the Mighty Ducks belong in Minnesota. An entire generation knows who the Mighty Ducks are. The same can't be said of the plain old Ducks.

[@JackyTheBatty]

I agree

[@jaxtenbykari1813]

Agreed

[@sharksfever24]

I’m a Sharks fan, in my opinion this was one of the worst logo changes in the NHL. The Mighty Ducks logo is so iconic. I’m glad they brought it back but they should make it their primary logo again

[@cariopuppetmaster]

It's also an extremely stupid name as well

[@pkmntrainerabel]

90s logos I can remember was always Chicago bulls & mighty ducks

[@RichV20]

Sharks got it right in 1991. Thats why they still use the same identity 30 years later. The Ducks have been a mess.

[@JesusChrist2000BC]

Not only did get rid of it. Why change their colors from the teal white and green to this HORRIBLE burnt orange stain color. It's the worst uniforms in the NHL.

[@Fhhsfft]

They changed the Anaheim logo to a kid getting plugged from behind. You DON’T see the ASS in that fucking logo? It’s an ariel view btw and the dude doing the plugging is wearing a hairpiece..

[@nickymolitoris799]

Hard to not want the mighty ducks back

[@chimericalical]

Yeah... skating is a big part of my live and I probably wouldn’t be as into it if not for that movie. Also likely wouldn’t care about hockey if not for the movie.

[@jaydenpirie3945]

Well there’s a new show about it and there are men that don’t cut their grapes

[@House.Of.Pain.]

Yeah man, I miss Charlie Conway, Jesse Hall, Adam Banks, Greg Goldberg, Fulton Reed, Dean Portman, Les Averman and the rest of those goofy lovable kids... oh you mean the actual Mighty Duck the NHL team oh yeah my bad I miss them too I guess 👀 lol

[@officialdleent]

@@House.Of.Pain. Yeah I miss them aswell.

[@RyanKlein15]

No thanks. Got to grow up sometime. I prefer the more mature look.

[@Stephen-wb3wf]

The original jerseys are works of art. The jersey change was a dark day in history.

[@RyanLopano]

If Disney had the team now, Anaheim’s reverse retro would’ve been even crazier then it is now

[@dlion1027]

Also, their games would be played in Disneyland, where u need to pay for admission then pay for more to actually get tickets to the game 😂

[@buffalohillbill7948]

@@dlion1027 woah shit the line ups would be hell

[@dubh_glas95]

I don't think so. I think they would have landed on the same jersey. OR would have used logos from the cartoon that they used to make too

[@silverbeach85]

But many nostalgic where actually waiting for this jersey to happen. Not me ofc. Eggplant uniforms with old logo must be back.

[@silverbeach85]

@@dlion1027 Why? Games never were there.

[@DigitalJacob]

New logo isn’t bad but the original is just perfection

[@dgb921]

I’m a flyers fan and think we have one of the best logos and colors in all is sports. Nothing comes close to mighty ducks logo and colors though

[@MusicandGamesandStuf]

it's bad.

[@aldorfc220]

It's like movies with new predator n original predator it's a classic new one is ok Like the logo her original is badass new one is ok lol 8 know total different circumstances

[@Fhhsfft]

The Anaheim Ducks logo is a kid getting plugged. You DON’T see it? It’s an ariel view of the scene and the dude fucking the kid has a hairpiece on his head..

[@mcdaviddeservesbetter8]

The Mighty Ducks logo/jerseys is possibly the sharpest look in sports history. Changing it in 2007 was a travesty.

[@manzac112]

Well, they won the cup in those new uniforms; so, kinda hard to do that.

[@encycl07pedia-]

@@manzac112 What the heck is the idea behind this "they won with those jerseys so they can't change them"? Are you saying you can't rebrand once you've won a single championship?

[@manzac112]

@@encycl07pedia- To certain franchises and fan bases alike, certain jerseys signify success. Besides that one 2003 Stanley Cup run, the Mighty Ducks were usually considered a joke or and underachieving underdog in the NHL. When new ownership came around, they wanted to separate themselves from Disney and they wanted to bring a killer instinct to the Ducks. So far, it's worked out and they've been super successful since then. Sometimes you have to lose a piece of what made you beloved to win a championship.

[@encycl07pedia-]

@@manzac112 Besides than 2006-2007 Stanley Cup win, they've done nothing as the Ducks, either. They haven't even been to the playoffs since 2017-2018. "Super successful." Yikes. Absolutely nothing about the Ducks' new identity screams "killer instinct."

[@manzac112]

@@encycl07pedia- And what does Mighty Ducks of Anaheim scream?

[@PereJoel55]

Its evolving, only backwards

[@DavidPeveto]

As a Ducks fan, I don't really care if they go back to being The Mighty Ducks, but we're keenly aware the duck foot is a pretender to the throne and we're just waiting for the return of the king.

[@manzac112]

Funny that you say that because that pretender was the logo that will be etched in the Stanley Cup Championship that Anaheim won in 2007. I look at the purple, green, black, and white Ducks as underachievers who only leech off that 2003 run to the final as their only moment.

[@1111oakland]

The orange alt jersey is sick

[@corona1688]

@@1111oakland so sick!

[@corona1688]

Never even realized it was a ducks foot.

[@encycl07pedia-]

@@manzac112 leech*

[@KevynKing]

"Their new colours reflected in the Stanley Cup itself." Okay, that was just a damn great line. Props to whoever wrote that one.

[@icethetics]

Thank you!

[@eldo59]

Can't beat the original Ducks logo! It's legendary!

[@AuschwitzMyPants]

Was born in Laguna Niguel, Orange County California in 1994 and have been a Duck's fan my entire life. I WISH the Ducks would go back to the Mighty Ducks and bring back the most recognizable and iconic jersey in all of sports!!!

[@vinceniederman]

As a Flyers Fan I Agree With U and I LOVED That Logo Anaheim Had When I Was Younger Before The Logo Change!

[@Fhhsfft]

How you gonna NOT see that BUTT in your logo? Lol 17 years y’all have had that logo and not once have I seen someone point out the obvious anus contained in the design.. for shame cuz it’s a telling type of scene they painted..

[@jayjayson9613]

I hate the current Ducks logo. That logo along with the current jerseys are just so bland and boring.

[@encycl07pedia-]

Orange is just a bad color for jerseys, too.

[@nathanperea5575]

As a duck 🦆 fan I speak for myself and say I really want the OG logo back

[@vinceniederman]

As a Flyers Fan I Agree With U 100%!

[@eurybot4659]

YES. THANK YOU FOR UPLOADING THESE SEGMENTS SEPERATELY. a big supercut after all of these are produced would be awesome, too

[@icethetics]

Great suggestion!

[@Fhhsfft]

@@icetheticsyo dude, how do you NOT see the butt in the Anaheim Ducks logo? For real..

[@Feurmc_]

Please do every team for this series !!!

[@KevinQ25]

Vancouver’s would be insane. They’ve had so many changes 😂

[@gordongiobanni7543]

Do you have the money for it ?

[@AJEDDY97]

Like, in isolation, the Ducks have ALWAYS had really nice jerseys. *HOWEVER* that first one is literally perfect, in EVERY way.

[@KapitanPisoar1]

Never got used to the rebrand and never liked it, the club lost all of its identity... The purple Mighty Ducks jersey is one of the best looking ones ever.

[@fishbuckethead]

I loved this logo so much I made it my picture

[@JAS0N_M00RE]

The Original Logo will also be the best in My opinion

[@KyleCorwith]

They perfected the design the first time. That's why they keep incrementally coming back to it.

[@tragicalmighty]

I’m a huge ducks fan and i love both logos especially with the orange. But nothing will ever be as iconic as the mighty ducks logo.

[@nickjones9304]

It would be awesome to see them go full circle back to the film jersey. Maybe do some tweaks but those original green jerseys from the film were a lot of fun.

[@Kilobyte88x]

I Have A Pretty Good Feeling That Someday The Mighty Ducks Will Comeback Man :)

[@stevehill934]

the original mighty ducks uni's(colors, design, line placement, numbers and logo) are ICONIC. the best of the best

[@RyanBolesta]

Excellent video! On a unrelated note, I’d be super interested in a video panel discussion on the new helmet advertisements and the future of NHL uniform advertising from the perspective of designers/jersey fanatics

[@icethetics]

That is on the way! Our first episode of THE TALKBACK will focus on the Reverse Retros and new third jerseys. That comes out this Sunday. Then the second episode will definitely cover uniform ads.

[@robbi6801]

2021: They bring back the "Wild Wing Alternate Jersey" as their Retro Alternate Dress ^^

[@orangeblitz4786]

Love the Ducks jerseys. Being a Ducks fan, I've always liked the bold colors of their logos and jerseys.

[@ThePollmi01]

Would love to see a return to the Mighty Duck crest and combining the original jade with the orange they currently use, as a way to fuse eras. I think those colors would look sharp.

[@jonathanmichaud9168]

Just bring back the classic colors and logo. It’s still the most popular logo in sports and those colors are so unique it’s nice

[@Elliesbow]

They had one of the most iconic logos in sports and ditched it for a duck footprint? Sad..

[@Fhhsfft]

Lol imagine thinking that’s a footprint... I mean, you don’t see that big ol butt that you all think is a wing??

[@Elliesbow]

@@Fhhsfft ?

[@Fhhsfft]

@@Elliesbow there’s an ass in the logo. The logo is basically an overhead view of a sexual abuse act. And considering Anaheim is one of the homes of Disney, I’m sure it symbolizes NOT an adult ass. It looks to me like the abuser is wearing a hairpiece but I digress. Sports logos are beyond wicked and the Anaheim Ducks logo is just one of the more blatant examples.

[@rileykazama3145]

The ducks logo is beautiful

[@jacklefton9526]

The ducks might be the worst rebrand in all of sports history

[@joeyrivaldo5239]

@Julian LSA The Washington Capitals era from 96'-06' want to have a word about being included in worst rebrand.

[@RetepAdam]

Not even the worst rebrand in Southern California in the last 20 years.

[@jacklefton9526]

@@joeyrivaldo5239 those eagle jerseys were 👌

[@FAITHandLOGIC]

The Mighty Ducks was a disgraceful name

[@GrownUpKid94]

Columbus Crew

[@leorodri7976]

Love this channel. Keep up the good work with all these great videos!!

[@mikesmith-mt8oc]

Awesome production!!! Keep it up!!!

[@cdrhiggins]

Fantastic job! Keep up the great content!

[@richardnixonfeetpics794]

This was so well made please keep em coming!

[@1Also]

This was Fantastic.

[@aidansheedy8135]

Love the content! Keep it up!!!

[@superzohaib96]

Hockey and branding, my two favorite things! Love the production quality of this channel!

[@gordonbombay676]

just wanna say how much i appreciate the production of these videos. You guys deserve way more subscribers.

[@xTechHockey]

Please do this with every team! amazing work.

[@skippyice]

I love this series keep it going

[@CulturamaJoe]

Love this video! Great job.

[@NotTHEColinDoyle]

the production quality on these is nuts

[@neatdrew]

I've been a ducks fan since I was born and I will forever hate the decision to ditch the mighty ducks brand

[@jusducks07]

These videos are fantastic. The 1996 should patch logo is maybe my favorite logo of all time.

[@mtrefanenko]

Please make more of these for every team.

[@chevelle1]

The original jade and eggplant jersey was perfection. Never forget watching my wings play them in ‘97 playoffs. Kariya and Selanne flying up and down the ice, looked so cool wearing that original jersey. Definitely respected the Ducks for battling so hard in that series.

[@9The0Unknown7]

Your production quality is over the top. This is far superior to anything espn or the like could put together. Keep up the amazing work.

[@iamdominichorne]

This was well put

[@Dcoxtxful]

Just bring back “Mighty Ducks of Anaheim” already. They had one of the top logos in all of hockey. I don’t even own anything with their new logo on it.

[@harrierjames7727]

This is wonderful! I'd love to see a lot more of these for the other teams!

[@icethetics]

That's the plan!

[@colinwalker915]

Thanks for this.

[@TheSSUltimateGoku]

They were so stupid to drop the Mighty Ducksthat logo was iconic people that weren’t even hockey fans knew what that logo was.

[@armandoars90]

Incredible video!! I liked so much!! I love hockey, Greetings from Venezuela 🇻🇪

[@bobafettchen8435]

I love the classic jersey but the orange one is 😍

[@Jcoch_27]

We've been separated from Disney long enough that a return to the old colors would work nicely

[@leonardokula5742]

Subscribed! Great content!

[@icethetics]

Thank you!

[@zaedrah3378]

just bring back the og duck jersey. I'm a huge coyote fan. I would know that the OG design just can't be replaced.

[@cliffordjeffrey8775]

Mighty duck crest on modern black Jersey with orange, gold color scheme!!!

[@hockeyverse5303]

I love the old colours. I’d like to see them experiment with some new concepts!

[@lawrenceturner3891]

Awesome 👏

[@ConallMcNelis]

The ducks currently have the worst home/away jerseys in the league. Have for a while. Wish they'd return to the old color scheme full time. Love these videos keep it up!

[@eurybot4659]

agreed. easily my least favorite unis in the NHL rn

[@tonymartin8738]

Please do this series for every team in every league especially football

[@Mood_Slime11]

here in 2022 wanting the og ducks jerseys back permanently

[@manzac112]

Oh, so you can go back to being mediocre laughing stock, other than that one 2003 finals run where your goaltender had to literally go God mode. Keep the black, orange, and gold because you want a Cup with those colors.

[@keenans.gaming2778]

Fan hard to believe this video was out 2 years now! I hope able to do this for all teams

[@icethetics]

Same! It’s been on my to-do list for a while to get every team covered. It’ll happen. Just takes time.

[@richardhenry5858]

That was super informative, thank you! I definitely think Anaheim has the worst logo/colors/sweaters, but lately, they are growing one me. Between them and the Capitals is a toss up, but after watching this video, I'm a little warmer towards everything about them. Thank you.

[@nimportepas]

would love it if you guys revisited the Ducks brand, its my favorite in the league I think

[@thinmintzcomicz8242]

i’d love to see a hartford to carolina video that’d be amazing

[@Draftspike]

And quebec to colorado

[@bryanreyes3645]

The ducks are my favorite team solely because of the animated show I watch as a kid. When the changed colors and look I felt a bit betrayed and stripped of a childhood mark🥲

[@nicholasbegan7671]

The quality on these videos is something out of NHL Network

[@marcos-runner1.062]

I like the classic duck symbol best with the hockey mask

[@coryharder191]

Hope you can do an Nordics/Avalanche history video soon GO AVS GO!

[@theoutsiderjess4869]

I don't watch hockey but i always found it cool that they're is a hockey team named after the ducks I always found it interesting

[@johnf6063]

You should do an Islanders jersey/brand history. They have enough to go around (coming from an Islanders fan)

[@gregjonathan1609]

My favorite ducks jersey is the 07 black ones they won the cup in the colors worked then before they over did it with just the D logo

[@ianb3701]

Wow what a video

[@michaelhannell4083]

I would love to see you do one with buffalo sabers

[@jcellison303]

I would love to see Colorado's hockey history and how the look has evolved

[@EMont-qe8qf]

I wish they go back to the old name and logo. I miss the Mighty Ducks! :(

[@dubh_glas95]

We all want the mighty ducks back

[@stevechambers500]

Nothing beats the original white jersey and crest.

[@dylmwidner]

Love the Orange, Black and Gold for them to go back to Jade and Eggplant. They could definitely use the old logo and make some great uniforms with those colors though

[@richardtheidor4204]

Ty like the content

[@djboston6654]

I think I’m the only person who prefers the new ducks logo

[@griff4277]

The 25th anniversary jersey should've been made their full time uniform, obviously with a white away version.

[@kota3233]

I was in elementary school and became a Wild fan when they rebranded it was my first break up. I was a Mighty Ducks fan not a duck foot fan.

[@garfield3235]

There's also a 3 in the webfoot logo as well, bc Anaheim's team is California's 3rd.

[@kettlepunch9646]

Can you do a Canucks one next I mean they have changed so many logos it would be nifty to see

[@klovharu]

I’d love that!

[@jessegarcia8385]

It's safe to say the 90s mighty ducks jersey is what started it all to the big name it is now

[@joeybaseball7352]

I wanna see the hundreds of other logo designs.

[@jessegarcia8385]

The mighty ducks cartoon I had 2 pucks from Micky D's as a kid

[@Lightscamerasaction7]

The mighty duck goalie duck mask is sick

[@Lawomenshoops]

The 91-92 season was the NHL's 75th season. Every team, including the expansion San Jose Sharks wore a 75th season patch. TB and Ottawa never wore a 75th season patch!

[@icethetics]

Fair enough. I probably could've been more precise in how I wrote that line. It wasn't the 75th season, but rather the NHL’s 75th anniversary. The first NHL games were played in December 1917 and this story begins in December 1992. Good catch!

[@davidcoleman730]

They need to go back to their original jerseys. That was top 5 best logos in hockey and now one else had that color scheme.

[@vinceniederman]

From a Flyers Fan I Agree With U 100%!

[@jish55]

"But the complaints are short lived." Really? Nah, people even now HATE the current jersey and the stupid D that just doesn't get us excited. I can understand wanting to do some changes, but changing that logo was the worst mistake the owners did and as we've seen since, the team REALLY needs to be fixed, which should also include a rebranding to the older look modernized so as to get fans to want to support the team again.

[@cosmogamer9914]

so goofy how he's wearing the jersey already and then pulls the sheet away to "reveal" the logo that everyone there clearly already can see on his jersey lol

[@BumpyGebkk1974]

Ducks uniform lookks raw asf 1:52 ijs 💁🏽‍♂️

[@jasonlennon8624]

Ok, now do San Jose. Thanks 🙏