The Kulture Study: GFRIEND 'MAGO' MV

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Watch the original video here: • GFRIEND (여자친구) 'MAGO' ...
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#여자친구 #GFRIEND #MAGO #回_Walpurgis_Night #KultureStudy

[@bored9365]

“yuju fans must have gone crazy over this scene” As someone who biases yuju, I can confirm, I had a heart attack.

[@Elisa-gv6rh]

I am in love

[@eri1974]

me too i fainted

[@Kata_Rin]

even as an umji bias, i seriously LOVE it too

[@muh.mumanmanarul2534]

As umji bias Everybody in this comeback make my heart warm

[@gracecaraga7383]

My jaw literally dropped. Yuju bias

[@KingSejongTheGreatOfKorea]

The worst thing about this song is that it feels like it's only a minute long.

[@crudojoshuaricofort8795]

The worst thing about this song is that it ends

[@ToxicFunnyNes]

Listen to sowon and umji beside performance better .me

[@melodybeloevved6577]

Great songs always feel like it ends too quickly

[@RiRi-ku6xz]

@@melodybeloevved6577 same I've never really felt like that truly to a song It's a really good song and mv from the beginning to end Nothing unnecessary...perfect

[@piggyback8367]

The worst thing is.. this is their LAST one ...

[@TheBlbeemer]

I like mago better than apple. By the way, "Mago" means magician. So I think we're seeing a consequence of their choices in "Apple".

[@uyassss]

mago means both magician and the korean deity (they said so in an interview)

[@medihed942]

@@uyassss Can you tell me in which interview they said it? Please 🧙💜

[@uyassss]

@@medihed942 forbes and elite i think? they did three interviews about this cb already, it's all linked in @sourcemusic (twt) and it's prob here meetgfriend.carrd.co in "recent interviews"

[@medihed942]

@@uyassss Thank you !

[@shinbae8677]

@@uyassss yea the one like the old mago in hotel del luna

[@doroquack1177]

bighit really just said everyone goes retro this year

[@btsismyeuphoriahqjjk432]

i was just thinking that

[@anjjj986]

@아니네 I think what he mean is about almost all of Bighit artists did the retro concept :> well it is also a trend today so yeah

[@09_faiqmappasanda48]

@아니네 she/he didn't said it either

[@mllewhimsy1161]

Probably. And no complaints :D

[@cntom8233]

@아니네 uh no. You just assumed

[@dadian803]

Lol. PD just dropped this and after 8-9 minutes MAGO Studio Choom just got released.

[@glittery8862]

and sinb is studio choom's artist of the month for november 😭 i'm so happy for them

[@chrisceliz164]

Can't ask more from that!

[@yanamusni2629]

when pd said wow at 4:37 i thot it was coz yuju was pole dancing and she looks so hot then pd says the synth section sounds great. i mean yes and i agree but damn the only thing i noticed when i first watched this is yuju slaying

[@charlotte-wb5xr]

lol i was thinking the same thing

[@federicomiron]

Hahaha same

[@avnt5196]

I was like... bruh... were you blind for a sec or what lol

[@soniclpslover1]

I'm gonna stan gfriend again just cause this song is so god tier how could I not stan-

[@godischungha4599]

not the way everyone unstanned and then only stanned again after gfriend released apple and mago😭 i’m so glad they’re getting recognition internationally tho so i ain’t complaining

[@godischungha4599]

@@kamekomiyamora YES SAY IT LOUDERRR

[@eunha.julie.gunwook.giselle]

@@kamekomiyamora i rhink she meant that she already stan gfriend but couldnt help but to fall in love again and stanning more harder!

[@brentrty1076]

@@kamekomiyamora @god is chungha i dont think I've unstanned them, i just didn't care after apple (i miss the old gfriend), but the bsides of sots is god tier, then mago came, ok they're my ult again

[@derssssss]

same here, I honestly drifted away from gfriend since fever, but this song just tells me to stop sleeping on them

[@ainnajihah4566]

Not at PD promoting the drink better than PLEDIS promoting SEVENTEEN-

[@bryanstephen8525]

omo ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

[@watchuwant4535]

anna oop

[@soirann102]

lmao

[@wizardofOz33]

Omgggggg

[@ramelsworld541]

Bighit promoting Seventeen amazing

[@daebaksugoination9989]

This song is gonna make GFriend have new fans with this awesome song! Lots of people are asking me about them all of sudden

[@SebeunChinfans]

hope those people.. can help vote gfriend too..

[@SebeunChinfans]

@@kamekomiyamora agree with you..

[@lesliemonterroso2355]

i’m a new fan!!! loved this song

[@beautymadinah601]

Im new stan

[@mllewhimsy1161]

Oh I'm definitely keeping watch of GFriend now

[@girlwithluv-multifandom]

Mago > Apple. Can’t get the chorus out of my head, I sing along everytime. Apple isn’t bad or anything, just really love the vocals in Mago better

[@sollyrose]

I know what you mean. Apple was really good. But I'm just obsessed with Mago. It's so addictive!

[@buddyblris3094]

Strongly recommended to do Walpurgis Night full album listen. They did a lot of musical genres in one album including City pop, funky pop, edm, R&B, soft ballad, anime rock, etc. The whole album is on another level than a regular kpop album.

[@isacorreaJK]

Anime rock? Song?

[@davidfrischknecht8261]

They even did actual disco with "Three of Cups". I think that's actually my favorite track off the album.

[@buddyblris3094]

@@davidfrischknecht8261 I think it's more in the category of City pop because it's not very fun and hype disco type song. You can clearly hear the backgroud beat that is always used in city pop songs and also have many actual musical instruments playing.

[@davidfrischknecht8261]

@@buddyblris3094 When I think of disco, this is what comes to mind: kzbin.info/www/bejne/d4PXanuMbrljrZo "Three of Cups" is more like that than "Mago".

[@seasonsoflove9507]

which one is anime rock? if you’re talking about love spell, i think that resembles western rock more than anime rock.

[@nooptopia]

When PD was talking about SinB's awesome one-er solo part during the bridge, you can actually see the other members run away in the reflection of the disco ball at 13:17 to pull that off. It's hard to notice but it's so awesome seeing how much they put into making these shots look SO good.

[@janiellesanchez9309]

I just notice that when I saw you comment

[@pinkiepiereincarnate2291]

How did you catch this 🤯???

[@sainsdakwah955]

Wow! You have an awesome eyes 👏

[@elijajuan]

I thought they edited it, but now I'm even more impressed!!!

[@jadonrowe273]

Every retro comeback have been so good and I just don’t know who to make soty anymore

[@pinkiepiereincarnate2291]

This struggle is so relatable 😩

[@OfficialPaulBlake]

Yeah it's really hard but for me it's still Everglow's La Di Da ! That song has everything what i like. LaDiDa was more than a 80's song. It has synthwave elements and cyberpunk style :D I don't think i'll hear anything better this year! Second close would be LaLaLiLaLa! I've became Pineapple this year so if i put a song on the second place by a new group says a lot :D But this year we had a lot of fantastic songs! Boca, Helicopter, Cool, Butterfly, Mago, To Be or Not to Be etc :D there's a lot :D

[@sunghoonkisser]

@@OfficialPaulBlake pineapple?-

[@OfficialPaulBlake]

@@sunghoonkisser Fineapple, but it's pronounced like Pineapple in Korean that's why i wrote it like that, sorry :D

[@crudojoshuaricofort8795]

I'd go for mago just because of the pole... As a company, they have huge balls to put a scene like that in the mv, knowing how conservative south korea is

[@mela9601]

Little did we know that was their last comeback

[@crescrendo]

I can't believe that I'm this early. Btw , Mago is one of my top 10 favorite title tracks for this year. It's just too good.

[@TheBlbeemer]

No doubt

[@anjjj986]

It's addicting XD

[@davidfrischknecht8261]

I kind of wish they had chosen "Three of Cups" as the title track. The disco influence in that song is much more overt.

[@crescrendo]

@@davidfrischknecht8261 I see , but I think Mago fits more as a title track since it has more potential to be appreciated in the market since when it comes to title tracks , groups tend to use tracks that has more possibility to be received well by the general public. But Three of Cups is really good though , it is slowly becoming one of my favorite b-sides from them.

[@rozeiro5]

My top 10 2020 (Girl kpop groups): 1. La Dida - Everglow 2. Boca - Dreamcatcher 3. Mago - Gfriend 4. Dun Dun - Everglow 5. I can't stop me - Twice 6. How you like that - Blackpink 7. Oh my god - (G)I-Dle 8. Dumhdurum - Apink 9. Obliviate - Lovelyz 10. Helicopter - ClC Bonus: So Bad -Stayc, Bonus2: Got that boom - Secret number, really good songs this year

[@StanGFRIENDandVIVIZ]

This some Stupid theory from me They're witches already... From the lines " I wanna ride a broom and Fly " as well as " 6960 magic" which refer to NGC6960 , the witch broom nebula. They wear glittering clothes because they ate the apple ( Apple MV describe apple to be glittering ). The music Video is about Sowon's attempt to save the girls , apparently , the rest of the members were burned at stake in apple MV , because apple MV is the start of the Walpurgis Night, a celebration of witches burned at the stake. In the apple MV , the hair burning Ritual shows the apples= Glass bead burning , except Sowon's , Because no one cut her hair at the back. 1. Sowon come to save rest of the girls , she enter the tunnel ( Symbolism that she's leaping through the time ) To save the girls who were burned at the stake in apple MV. 2. They dance in the moon ( Disco Ball ) Night , which is part of the Walpurgis Night festival , Yuju seems to be the Queen of that night , consistent with her being the only one with a CROWN in apple MV. That also explains the overwhelming number of mirrors in the MV , an object related to Yuju's Power. 3. We know that sowon obtained a unique ability from the bookstore owner ( Marchen Book ) , in the same way eunha got her Navilleras/butterflies. She used this ability to travel to the future ( Tunnel ) , where the people celebrate The Wlapurgis Night , where the rest of the burnt Member Re- appear ( This is a holiday ) , This is in the lyrics the girls can dance to the moon night again 2 years ago , on the night of april 30 ( european holiday for Walpurgis Night ) , Gfriend Release Time For the Moon night. 4. They were unsure and afraid of the future in TFTMN , but in MAGO , they are expecting the future , they are no more hesitant ( Hakuna Matata = No worries ) of which crossroad to take , as the lyrics suggest " Joy or Sorrow everything will be me ". 5. In the end , sowon managed to get them back and they went through the same tunnel , going back in time , this tunnel almost similiar to the tunnel in the sunrise. There is also a fish eye lens scene in the last dance Sequence , which is a glass bead shot, which is sowon glass bead ability , she can look the girl wherever they are through her glass bead , as revealed in in the marchen book. As well as sunny summer when eunha saw something through sowon jewelry ( The diamond she nearly swallowed ). This tell us that sowon , after meeting with the bookstore owner , can probably look at the girls in the future... Thats why she was able to locate the time line to go through. If eunha uses the power of the butterfly vis-a-vis, her power to create lucid dreams ( she goes back in time .. to the time she is last a sleep ) . Sowon can use the unique power vis-a-vis, her power to see the girls using the glass bead . The song lyrics also combination of their other song lyrics , esp. Navillera and fingertip. They're going back in time now .. opposite of the old GFRIEND that continuosly goes right by the ever so flowing concept of time. Hence the Railroad , Trains , Seasons , Bridges , And Trees. We get to see the most obvious indication of Twin Eunha and Sinb. They have been giving us hints of their " ONEness " in fingertip ( When Sinb astral projection comes out of Eunha ) , Love Whisper ( Yerin x Sinb which turns out to be Yerin x Eunha in navillera ) , TFTMN ( Couch Scene where sinb shadows Eunha , Choreo as well ) , Sunrise ( Fingertip ending eunha crying while a sleep , Sunrise Ending Sinb Crying While A sleep ) , Apple MV ( They Two Kissing The same apple ). This time , we actually see the two of them in similiar Outfits , Short hair , Same set Of earrings , And pearl Necklace. THEORY 1 My theory also is that not only are Eunha and Sinb Related .. but also Umji.. the scene at the start , where Umji and Sinb appear out of nowhere next to eunha just keeps bugging me. Then it occured to me how GFRIEND like using Greek Myth aa part of their Storyline ( Orion the hunter and artemis in Fingertip ) , ( Artemis and apollo in TFTMN ) , ( Ariadne and theeseus in labyrinth portion of apple ). Eunha , Umji , and Sinb reminded Me of the Greek of goddess of the night ( girls only meet at night / Dreams ). Witchcraft and Magic ( Apple Mv +magic grantedby the love whisper lake ) , and Crossroad ( Overall theme ) = HECATE She has 3 Faces that signify her dominion over the stars , The sea and The underworld , these face are each represented by Twin eunha + Sinb With Umji as the dividing line. Star : Eunha means Galaxy.. she is associated with Navillera ( Blue Butterfly of the Stars ) her butterflies in Apple Returned back to the stars . Underworld : Sinb is the one who tempted Eunha to bite the apple ( Devils temptation ) Sea : Umji paper boat in summer rain .. she is in Summer rain Outfit in the butterfly Effect , the Aquarium Scene in Crossroad When Umji got Rejected by Yuju. In eunha and sinb Kiss in apple MV , She is the apple ( MNET comeback Stage intro Where she has an apple on the Beambalance , as well as in concept Photos ). That divide the Stars ( Eunha ) and the underworld ( Sinb ) , The Sea pretty much divides The underworld and the Stars. She was able To connect Sinb and Eunha , In Sunrise By completing the puzzle , She play piano Reflecting Eunha Who Play a piano and the same Music sheet. Much like How the Sea Reflects the stars at night .. THEORY 2 in the mirror dance scene Yuju has the word " Amour " while Eunha has the word " Angel " by their Belts , this refer to " CUPID " as Amour is His Latin Name , While He is in the form of a Cherub , A higher form of ANGEL. He Might Have also Appeared in The TxT universe.. Thanks for Reading :)

[@kleestarl5507]

WOW YOI HAVE A GREAT MIND

[@albarjaya8233]

OH GOD I DONT THINK THIS MV HAVE A THEORY BUT YEAH U PROOF IM TOTALLY WRONG

[@StanGFRIENDandVIVIZ]

Thank you so much.. im glad you interested with Gfriend theory 😊

[@jmnac13]

Wow this all made so much sense!!!!

[@noreenreign1937]

wow! your theory is mind blowing. im loving it

[@lola5934]

Been a gfriend fan for such a long time and I loved every single one of their songs so much but for me MAGO really topped their last comebacks (crossroads, apple,...) I think they look and sound absolutely amazing! Also I hope because this is a „easy to listen song“ more people recognize their talent and support them! 💕

[@LoveLove-vq6te]

yes and the fact that this cb is so well balanced between members plus they even incorporated yuju's pole dancing, long hair and short hair eunha too which they love 🥺❤️

[@azrayelikhwan3783]

For me i still think crossroads is their best comeback

[@LoveLove-vq6te]

@@azrayelikhwan3783 Aww thank you for appreciating ms. crossroads. I do think she was like the shifting comeback, how they promoted labyrinth more than crossroads. So like crossroads was made title track cos they don't want fans to be culture shocked from changing concepts ❤️

[@Roman-vl1fy]

There’s something about this comeback that just reminds me completely of a Marina and the Diamonds song but I’m here for it!

[@spspspspspspspspspsp]

omg that is so true...no wonder I like it so much ahaha.

[@pinkiepiereincarnate2291]

This comment is blowing my mind 🤯

[@kri6294]

Same here. At first listen, the intro of Mago reminded me of Living Dead

[@minerva9]

Yes! It reminded me of electra heart's vibe

[@ten7305]

i just now realized that this will be your last reaction to gfriend. thanks for all of your reactions PD!!

[@jiasolia]

YESSSS MAGO SOTY I love the mv and whole vibe so much!!!

[@tan-tan-tanan]

I can't remember the last time I've ever loved a Girl group song SO MUCH. Everything about it, SPECTACULAR. The girls are Amazing and Gorgeous and the song is HYPNOTIC for me?? Like tears started pouring out my eyes in amazement because I literally couldn't comprehend what I watching due to the amount of VISUAL SATISFACTION AND BEAUTY before my eyes. Holy sh*t.

[@jocelyn9744]

I UNDERSTAND YOU OMG I felt the same that sheer amazement and wonder goshhh I love this cb so much, I'm planning to stan them they're 🤩🤩🤩🔥🔥🔥

[@jooniecbz3832]

I think this might be my favorite Gfriend title track (currently debating between MAGO & Sunrise) IT'S SO ADDICTING I can't stop playing it

[@potatotatotatotatoes]

Oml sunrise is amazing!!! I’ve only heard apple and Mago, and Mago got me into gfriend! Now sunrise is pulling me deeper 😂 same with eunha 😆 Edit: oh yea and it sounds like a really good anime ending song 🤣

[@vixxexo6855]

@@potatotatotatotatoes My favourite Gfriend song is Mago too and my next fav is Sunrise.

[@louieemborong785]

And out of all the retro releases this year this is the most retro mv ever.

[@haruki4065]

Who would've thought this will be his last reaction to GFRIEND 😭

[@amaryllis3285]

Gfriend also talked about how this song is fun , yerin said she's really excited to smile to the fans again cause the last time they smiled in a mv was in sunny summer back in 2018 .

[@euphoricjeon9074]

I just realized they didn't smile at Fever and Apple💀💀

[@euphoricjeon9074]

But they smiled at Sunrise though? During the time they were with Eunha.

[@jeeewhyyypheee]

Not going tired saying this. For me this comeback their song mix of 80's, 90's, early 2000's and a sprinkle of Euro ballad, legit give me old school MTv's vibes

[@insomnyeon]

Personally as an old buddy, I love it! They experiment with new styles whilst also not forgetting about their style and original sound, which makes them really special imo - and they killed it, as they always do 😌✨

[@spspspspspspspspspsp]

So good to hear another old Buddy's perspective. My closest friend is a Buddy since the beginning and won me over in 2017, and we both love this so much. We talked about this comeback together and agreed that while it is a change, it still has the authenticity and sincerity of Gfriend that we love so much. Aside from their performance, they always deliver with such emotion and dedication. That never wavers regardless of concept so different styles always suit them 😊❤ I dont know if you agree but I feel like it makes sense hehe!

[@insomnyeon]

@@spspspspspspspspspsp Yesss exactly! I feel like they never disappoint with comebacks, and when I hear that GFRIEND’s having a comeback I fully trust them and know a great album or song is gonna come soon, which I really can’t do with other groups hehehe

[@いり-c5o]

I'm just happy they showcased Yuju's pole dancing which is her specialty. The girls really is just oozing in charisma and visual. Out of this 回 series, I like Crossroads the best, but Apple and Mago is really different too and I'm glad we had variety for 3 comebacks under 回.

[@laineh13]

As an old Buddy I'm loving this new concept and everything Gfriend does. And as you said, they didn't lose their style and I live for this! Rough and Sunrise were my favorite songs (title track) but now Mago is really becoming my favorite lmao Everything Gfriend does is masterpiece

[@davidnystrom9059]

This was awesome. It felt like their take on the 80’s trend in K-Pop right now. It certainly felt 80’s inspired, but the visuals felt kind of 70’s inspired as well (at least US 70’s). The disco vibe also made me feel it could exist in the same universe as “When We Disco” with JYP and Sunmi. I liked “Apple” a lot when it came out, but it sort of faded away from me and doesn’t stand out in my memory. “Fever” still stands out as a moment to me, but I think I’m in the minority on that. “Mago” hit me so hard because, like you PD, I’m a sucker for retro vibes. I’d have to say that this is probably my favorite song that GFriend has and I hope it doesn’t sort of fade away from me like some of their other songs have. Keep up the amazing work! Cheers!

[@totally5694]

y'all really don't listen to anything outside of kpop and it shows 💀 the 80s trends isn't merely a thing in kpop, literally EVERYONE in music is doing 70s, 80s or general retro right now. kpop simply followed the trend started by US artists lmao

[@davidnystrom9059]

@@totally5694 Well one, I do listen to stuff other than K-Pop. Currently though, I find myself gravitating more to Korean music because I’ve been studying Asian (and foreign in general) cultures to broaden my horizons in preparation for teaching high school literature. Secondly, this is a reaction video to a K-Pop song. Naturally the discussion is going to be based on K-Pop. If I had a western specific song that I wanted to draw comparisons with, I would have done that. At the time I commented though, I didn’t. Thanks for your reply though and I hope you have a wonderful Friday! Cheers!

[@crudojoshuaricofort8795]

Wow you are rare then, most people i know forget about fever, even me sometimes...

[@crudojoshuaricofort8795]

Not that i dislike fever, it felt like their most simple song. I actually rank it as their weakest title track. Maybe because i dont really like tropical edm but i didnt feel the song much.

[@davidnystrom9059]

@@crudojoshuaricofort8795 totally get you on that. As a casual of GFriend, it just stuck out to me because it was the first sort of different sound I heard from them.

[@zahlija]

Mago is AMAZING imo. It’s quickly becoming one of my favorite Gfriend title tracks and I’m really enjoying this retro comeback trend overall :)

[@userc_]

I'm so early and I just wanna say Mago is a banger.

[@earlisonline]

the first part of the first stanza foreshadowed what happened to gfriend after this. eunha, umji and sinb in one frame

[@roomofmirros]

Oh girl there are many retro songs released this year but this is the richest one musically, the vocal harmonies, instrumental, and melody have blended SO well together, the mixing is phenomenal and the chord progression sounds light it comes straight out of the disco era (I'm not an expert in pop music so I can't point out exactly which period of time), this is so good I love gfriend because of their complicated, orchestral, pop-rock sound but their two latest comebacks blew me away! Frants is an amazing producer, Apple and Mago did an amazing throwback to earlier pop music, and Frants has shown that he has understood the genre and concept SO well, I never expected to like Mago so much, but i just simply LOVE it, and their latest three albums are huge musical growth for them, the besides and consistency in the trilogy is amazing! I sort of think that they'll go back to their signature sound after this (which I love) but I hope Frants produces more songs for gfriend in future! (It's still not as amazing as Apple for me, but it doesn't make it any less amazing for me haha)

[@arcadian5546]

this is my soty. literally everything is perfect, i can't get enough of it.

[@kamekomiyamora]

Buddies have been blessed. I'll miss their cuter, innocent side though. I doubt they'll turn back as they've matured, but I'm for it. It's natural for a group to change and mature like Twice did, but I hope their orchestral music comes back now and then! GFriend is my ult group for many reasons. Their music has always had a different vibe, their dances were strong and insync, and the members are all talented and loveable. It's one of those fandoms where you may have a bias, but every other member is a biaswrecker. They work as a team and they get almost equal lines and screentime these days. I love how they switch up the choruses as well. Not just the moves, but who is in the center. Different members get to sing the killing part or high notes so you never know what to expect. I love that they were always insync cause you couldn't tell who was the weakest dancer was, nor would one member always stand out. The fandom is very peaceful and every member gets compliments a lot of compliments Who is the most popular member? You'll have to make a wild guess lol They are really one of a kind. You can tell they are all happy and healthy and they are good friends, so I hope they continue to make music for many years to come 😊

[@LuigiDelRey]

Mago and Love spell are my favourite songs of the year for sure. Walpurgis night is such a good album. Its been nice hearing their lower vocal range on a lot of the songs.

[@dogesu2101]

watching someone react with such attention to detail in not only the song but the video itself is really nice and different than casual listeners just trying to get a reaction video out as quick as possible. I feel like im learning new things as i watch you react keep up the good work PD!

[@hollywooddarling]

as an OG Gfriend stan I LOVE this, I think they have kept true to their very emotional, cinematic sound even with this disco meets 80s influenced track!!!!

[@Miskymusic]

This gave me such an SNSD vibe, specifically reminded me of Hoot (the dance set and elevator scene)

[@monpinm]

Honestly, I love how GFriend's music has evolved, has a long time Buddy I still get to hear awesome harmonizations (not always in the title track, but in the b-sides) and most of all _the dance synchronization_ that's what mainly made me a fan of the group, AND THEY ALWAYS DELIVER

[@annemariaj.4180]

Definitely one of my favorite releases this year, it just sounds so good to me!!

[@melsa5999]

As an OG GFRIEND fan, I LOOOVE this. I love this even more than apple! Thanks for the reaction!

[@TKillDomLuizCataleya]

the song keeps getting better at each listen

[@julialovesgfriend]

you got it just right!!! bright but also emotional!! that’s exactly why I love this song so much

[@kirakiesel8416]

I think this one of my favorite gfriend combacks overall and my favorite song at the moment!

[@sid4070]

One of best k-pop retro song ❤️

[@Archaia_]

LOVE the video PD, also hope youre not overworking yourself with all these uploads btw ^-^!

[@lucasolivdantas]

i like apple more. for me apple is the BEST SONG OF THE YEAR [followed by dua lipa's physical, jesise ware's spotlight and kylie minogue's magic]. but mago is just as glorious and so in tune with the year's disco wave, with a twist of sweetness that only gfriend does. another thing that i have loved from gfriend's 2020 releases: it's been a journey of full self discovery, deconstruction and liberation. i love how somber and melancholic "crossroads" was - like "letting go" is hard but inevitable; then they come back with full firey, sexier and edgier vibe with "apple" - as if giving into the temptation was a step towards maturity. and finally "MAGO" is full freedom in accepting both the sweetness and darkness inside themselves. this proves how gfriend constantly have some of the most thoughtful comeback narratives in kpop. i've got no other option but to STAN.

[@WhiteCHIPS]

One of the reactions that I've been waiting!!!!!

[@lex1zz]

I'm not a gfriend fan and this is one of my fav songs of 2020 already the production is so precise and it's their best song for me

[@tan-tan-tanan]

The retro era we've gotten from so many groups 😭, as a a retro lover myself, this keeps me thriving ✨ 💕

[@rougonmacaque4233]

Yuju: pole-dancing her ass of PD: I LOVE this instrumental

[@Katex819]

Yaaay thank you PD!! GFriend is my ult group and this has been my fave comeback this year from them 💕 I love watching your mv reaction videos more than anyone else’s because of your creative insight and knowledge.. it makes me see them in different ways and find things I didn’t catch the first time round

[@cedarmay4245]

I can’t wait to go binge listen to the rest of the songs on Walpurgis Night

[@vivizfanskwangya995]

buddies getting quality music in just a year is just so ✨😢✨

[@emeeeeyy]

I really love the way they sing the line after, "Mago mago," it reminds me of a song that I can't quite put my finger on, but the way it's sung reminded me of said song and I love it. This song is truly incredible.

[@sallypark9139]

I loved mago so much, just, the best vibes

[@selfloveangel07]

That statement that this era is a battle of visual is on point.. i cant pick anyone from the girls.. ive watch all vids of Mago (MV, performance, music shows, practice, challenge, reality shows) but still i cant get enough of it and Mago is on repeat on my youtube and spotify .. my new favorite song of gfriend..

[@katiebear0]

Fun fact: That red jump suit Sinb was wearing at 10:12 was customed made for her and therefore only she owns that design.

[@starhoshibyul]

I love how Twice & Gfriend take time to grow, and around the same time too. It's different from their older songs yes, but it still feels like "them" you know, like if you follow them & their discography from the start -- and by that i don't just mean the title track but their entire B-sides, looking at the lyrics & all, you will not say that their transformation is too sudden & stuff. You'll appreciate the direction they are taking for a more mature-like track even more as they grow.

[@roomofmirros]

Also, thanks for pointing to the mv's style of shooting, I'd never figure it out of you didn't mention!

[@sugarpop9331]

listen to their full album walpurgis night!

[@ClueLessAnts]

MAN THIS WILL BE IN MY REPLAY PLAYLIST

[@kd4474]

gfriend said it's the first time they're smiling in a mv since sunny summer 2 years ago lol

[@aurerios4009]

I really love this comeback, I mean, Gfriend never disappoint. Yesterday I was listening the album and omg this album is sooo good, I think is one of the best albums that they ever had 💕

[@animegirl1414_random]

10:03 pd fun fact that dangerous sparkly red suit is actually a *custom made* for sinb XD and same Im also a basic bish for retro music so I definitely like mago better😂

[@animegirl1414_random]

@Aeman Pun saw it on instagram at gfriendgf account and they also tagged the studio/brand who made it, ann_armadio they make a lot of custom made outfits for idols :D

[@louieemborong785]

I hope you'll react to Walpurgis Night, because that is their most diverse sounding album yet. 🕺

[@kirampd4545]

14:46 This type pf starburst effect was typically achieved by using a diffraction grating as a lens filter. Not sure if that's how they achieved it during the filming of MAGO though...

[@penehafonehemia355]

Mago was Gfriend's break out international hit! Might not have done well in South Korea but it doubled, probably tripled their international fanbase

[@ainaaleya4288]

Sinb as the thumbnail !!💖

[@haerinkangzuha]

HELP I WAS SO SURPRISED AT THE SPONSOR YA GOT ME THERE

[@AngeliqueVal77]

I was super hyped during the entire reaction video because PD was really enjoying this comeback. Then " So do you prefer Apple or Mago ?" You don't ask this type of question to buddies PD !! 😂

[@lesliemonterroso2355]

i’m basically a bighit labels stan at this point lol so i decided to also check out gfriend ...and i loveee this song sm ! definitely a new stan

[@uyassss]

check the album! it's truly good, there are some subunits with stages available here too

[@eeeeeeeve7713]

Omg！ soon after I listened to this song, I feel like PD would like this✨. I love the vibe, it's romantic but the chorus somehow sounds a bit nostalgic ( or it's only me ). Great reaction as always !

[@alicegcnd2254]

I love this song so much I CRIED when I first heard it, y’all cannot understand how i felt tbh, and idk I’m kinda happy they used an Italian word for the title, my heart is happy (at least I think their intention was using an Italian world, I don’t know if it has the same meaning in any other language) thank you for your review, PD!

[@charred6683]

I always enjoyed and respected Gfriend but overall I'm not a big fan of cute and/or innocent concepts. So I just looked at their stuff from the sideline for a while, but this year holy fucking shit. I don't know if I should feel sorry for people who loved their old style but I'll admit I selfishly love Gfriend 2.0 so much more. I was floored by Apple but MAGO is even better IMO, it has just the right amount of everything and is just really fun. Easily my favorite Gfriend song.

[@spspspspspspspspspsp]

From the perspective of a fan of Gfriend for years who has a beat friend who ults them...we are both super super happy with the change. We talked about it and agreed that is the sincerity and emption of Gfriend (along with incredible performance) that we value which is why this song still sounds authentic to them. So some others may miss their old sound, but this couple of old fans love the change. We loved Apple too but my other favourites of theirs are Time foe the Moon Night, and Rough. Besides, Fingertip in 2017 was a *huge* change too and we enjoyed it. Somehow Gfriends changes are coherent and work for them. As a huge gg fan I would compare their successful growth of concept and music to Apink...it is rare to love both the old and the new of a group and good for Gfriend for being one of those groups to their fans 😊 This song though really ia a GREAT gg comeback by pop standards and imo Gfriends songs aren't always that so no wonder it works ahaha i am glad that non fans enjoy it!

[@imouttahere9018]

if u like Gfriend, pls vote for them on IdolChamp app! We really need more votes to win !

[@crudojoshuaricofort8795]

I'm okay with the change. As long as they dont overextend to western like bts or blackpink. Their last few comebacks are not their old sound but still rooted to korean pop, so i'm fine with it, i enjoy it actually. But the moment they westernize their sound, I might not enjoy it anymore.

[@totally5694]

@@crudojoshuaricofort8795 keep BTS' name out of your filthy mouth if you clearly have NO IDEA about anything you're talking about :) 💜

[@crudojoshuaricofort8795]

@@totally5694 im not discrediting bts as a group. They are good. But I liked their older songs, its what they were made to be, a group focused on raps and hiphop. They transitioned too much to western pop sound that they cant showcase their hiphop sound as much anymore. I just dont want gfriend to go the same direction and forget where they came from. I dont want gfriend to change concepts to please the international audiences. They are one of the only groups that kept the sound of 1st/2nd gen kpop. Most groups are integrating too much. I like the variety but they are straying away from the roots too much.

[@jmrkivex3442]

I'm in literal love with this comeback

[@kenia9724]

We Gfriend fans love it!!!

[@gracie9658]

This song is so fucking good like god tier. They snapped again after Apple, twice in a row. The MV is STUNNING, they did one of the best retro concepts imo. I'm living for the glitter, the pole dance and the whole aesthetic. SOTY ? Idk we had so many boppity bops this year it's hard to choose, but it's in my personal top songs of the year for sure.

[@luvneojen]

EVERYTHING 10/10 outfits visuals concept vocals instrumental just perfect

[@j0hanina]

This is retro music done in Gfriend style ❤️❤️❤️

[@exiaeunhasetsuna5810]

8:27 That's our VIVIZ EDIT: TIMESTAMP

[@uyassss]

finding freedom in the dance floor, i don't know what's more impactful, the story of disco as well explained by weverse magazine and its importance for minorities or the way they appropriate of witch elements to express themselves as empowered women

[@captaincherry413]

i JUST said on the AYA review that i prefer a chorus i can sing to... catch me in the shower just absolutely BELTING this song!! LOVE IT~~~

[@YoYo-xx8xi]

I was so excited for your reaction and i love it!! I think i prefer MAGO too! This song really feels like a closure/farewell song, a perfect ending to the their 回 series. It's like they were lost and not sure who they were, but now they've grown and discover themselfs and really don't care about what other people will think, they just wanna have fun! And the lyrics (which the members participated in the writing process) really portray that. "I am the light and the darkness/Lies or truth I can be both" makes me think that they are talking about their past, when they were younger and doing more innocents concepts and now they're women and became more mature, but that doesn't mean they've left behind that part of their lives and they can still be like that (if that makes any sense hahahaha). Although this song is an energetic and upbeat, there is a melancholic sound to it which makes me very emotional (same as in pporappinppam, both has the same producer FRANTS so that would probably explain it). They've come so far and the girls deserve all and a lot more recognition for their work! I love them so much

[@yun8996]

여자찬구 is definitely the group with best instrumentals, imo.

[@flyingraven8933]

I love it how "hakuna matata" has found its place in kpop lyrics.

[@oohhyhieee]

Finally PD, I'm waiting for this mv reaction.

[@xerilaun]

I'm so in love with songggg

[@safiyakhan8473]

Mago mago magooooo

[@ksdbinbin7389]

I highly recommend doing a full listening to the album Walpurgis Night. Its sooo good. Their music quality is actually insane

[@Arundodonax]

This song is seriously so good. Gfriend is fast becoming one of my favorite groups.

[@npnsrrga]

the mv that i amazed the most is sinb eunha and umji smooth transition where umji pop off and then eunha vanished then sinb suddenly comes up from nowhere and sinb's scene where the back members suddenly disappears and especially yuju's disco ball pole!!! GFRIEND IS GFRIEND

[@iHeartNaru]

pd theres a whole inkigayo stage of all of them in the red one piece outfits its so amazing i legitimately screamed💀

[@stelleldir]

This is an incredible song and I love it.

[@chibao4522]

Been blasting the song on repeat since its release lmao

[@emodefreako]

Apple was stuck in my head for SO LONG, but Mago really shined

[@uyassss]

who liked apple and mago may like labyrinth, the bside they promoted with crossroads (it has a very well produced special clip)

[@silvias15Driver]

You should check out their album...and the triple duet songs, from Secret Diary to Night Drive...Perfomances too...