The Kulture Study: iKON 'BUT YOU' MV REACTION & REVIEW

[@formoftherapy]

CORRECTION: I mention DIVE as their last comeback but I forgot about Why Why Why! It was a single and I was only remembering albums. My bad! 😎

[@zcst4eva]

Yeah, I was wondering about that. Because in Kingdom, when IKON is talking to ATEEZ, they mentioned promoting their comebacks at the same time.

[@paycanajianekater.7621]

please react to seventeen's darling too.

[@robnyte9461]

Reactions for Ikon, Monsta X, Le Sserafim, Psy and TNX. I think you missed a big one which came out before all these.....DREAMCATCHER MAISON!

[@joshuashuji9296]

What abot DARLING by Seventeen u didnt react to them yet UR A CARAT RIGHT

[@akbarofficial2222]

Reaction B.I - BTBT MV

[@JTMYG]

The fact that this comeback was slept on by the Kpop community…easily one of the best releases of 2022 imo

[@injamulhoquesanjid7850]

Factssss

[@crypticlife2024]

That a sad fact I mean nowadays, younger fans are into popularity not into good music and good talent. Well, it's okay it doesn't matter they might not have a large fandom like other group they are one of the best group and no one can disagree to that. They are known as idols of idols.

[@hjbyjdc4991]

@@crypticlife2024 Yasssss

[@bunnytsuki9328]

IKR! I just fxcking haaate that they're sleeping on this sooooooooooooong omfg

[@g.b.7668]

This is a bold move of iKON considering that they haven't explored this genre before. They took the risk. And i think it paid off. It is quite refreshing to hear a different kind of sound than what we usually hear from most kpop songs.

[@ciaoamore_99]

Retro music in kpop has been a thing for quite a while now 😭

[@STN4D]

@@ciaoamore_99 yeah but NOT THIS RETRO. Even LA DI DA didn't go as old as this.

[@michellep3183]

@@STN4D you should try and checkout gfriend-mago,sunmi-porappipam,brave girls-thank you,jyp-when we disco and so much more has come the past few years in full blaze of 60’s,70’s and 80’s retro with synth based music and concept . Not to disregard the group but correcting the statement.

[@zistring]

agree...since B.I left, i think they lost their identity a little bit. like they were lil bit lost. then this song came out this is kind a fit for them 👏🏻👏🏻👏🏻👏🏻

[@STN4D]

@@zistring This along with Why Why Why are pure OT6 songs; I can't imagine B.I's voice in them unlike with Dive. i DECIDE were the last remaining embers of B.I in iKON. iKON are now becoming their own thing, same thing with B.I with his solo career.

[@zcst4eva]

Jinhwan pushed for this to be their title track. I'm so glad he did, it's fantastic!!

[@131onlyikon]

NO THIS IS ACTUALLY ONE OF THE BEST RELEASES THIS YEAR FOR REAL. it's underrated because they obviously lost fans to hype it and yg has pushed this cb for so long. but i've been streaming this song every freaking day since release and i don't get tired of it. it's bold for them to try the synthwave genre and i admit i was kinda worried because they never tried something similar before. it's funny because this song just cemented the fact that iKON can deliver any genre. their album is solid too! if only people can give it a listen, i know they'll get addicted.

[@Estframa]

No because it is my favorite release of the year. I felt an overwhelming amount of emotions I can't even put into words

[@cynicnhel409]

I don’t think its because of the pushed back of thier comeback but i guess its because of the scandal sorounding YG. They are very active here in youtube tho.

[@131onlyikon]

@@cynicnhel409 but so many ikonics left because of the hiatus after kingdom and yg really wasted the hype they got from that show. add that to the half-assed promo and some people still don't know about the comeback. not sure about the scandal bec still life was still a hit and supported so i'm thinking it might not be really about that?

[@131onlyikon]

@@Estframa same here. after first listen, idk how to explain it but i loved it so much i had to repeat it over and over lol

[@crelgen1588]

@@131onlyikon I just don't understand the way YG marketing works. Do they no want iKon to be popular? They completely wasted the Kingdom exposure! I like them, but even I sometimes forget they exist; that's how completely lacking their promotion is.

[@selpink579]

They can be so different. IKON were very crazy, hiphopish, savage with B.I. After him, they become more vulnerable in music. I love to see how they change and bring it to the music. B.I. also making so many great songs right now. Also love how YG makes for IKON not standard kpop styled music and dancing. They're just chillin and we love to see it

[@naenae9747]

Even with B.I, they were vulnerable in music as well. I mean goodbye road, apology, im ok, dont forget and so many more exists

[@devvv4616]

It feels like they were very fierce, competitive with B.I. and more chill, laid-back as 6KON.

[@catttycutie980]

Ikr, chanwoo is crazy this comeback, his confidence is just on another level.

[@lansol2596]

iKON deserve the world. They are so talented, nice and creative. True artists. I loved But You so much. Thank you for reacting to them.

[@gwenonken3174]

So true and true gems once you find them. This song gets better the more you listen to it.

[@kiralight6653]

Been stanning them for 6 or 7 years now, this is really something new but it fits them perfectly. I don't really listen to a lot of kpop group, but this is definetly something refreshing. I'm proud of them for taking the risk and showing a different side of them despite of their years in this industry --

[@lisi2315]

Donghyuk really got me in this one. Vocals, dancing, charisma, styling was all so on point. When I watched this for the first time I also got kind of got overwhelmed like you did because the song is so freaking good and I also just really missed hearing their voices. All of their vocals really shine here!

[@maiia8]

I'm glad that iKON tried a new genre because it shows a lot of their versatility and talent. iKON is that group that excels in any genre, hip hop, ballad, retro, rock, etc.. and I really enjoy the music video, it was playful yet sentimental. I have always known that they have great vocals especially when they are on stage. Can't wait for their upcoming concert in June. Hoping for bigger things for iKON in the future. iKON and iKONICS, fighting!!!!!! 💗💗🥰

[@fru6378]

I'm not biased, but still I would give this song 11/10. Pure awesomeness!

[@awesomality2]

when I first heard this I was like, THIS WAS THE SOUND I WAS LOOKING FOR

[@ChinJess]

The reason i love iKON is they are so versatile in their music styles and this just proves it

[@pezlunav2487]

iKON TV is for real the best reality show, I show it to one of my best friend and her also is a ikonic now. I watch that show everytime that I want to laugh and miss them :cccc

[@VMYeahVN]

I know what you mean in terms of this song having like this weird underlying sadness to it. I've always associated this kinda 80s synth pop sound and it's inherent emotionality with the feelings of longing for your youth or a happy time that's since passed or for a missed loved one juxtaposed with high energy and a groove/vibe. Even though I'm a 90s kid, those sounds of the 80s universally capture those kinda feelings. I think it's why that sound sticks around and people never really get tired of it.

[@skiesofryan]

I’ve become a major fan of iKON in recent years and hands down this is their best title track. From start to finish, it’s a perfect song. Great balance, the visuals are stunning in the video.

[@cwhelan3037]

My 80's heart rejoices everytime i listen to this song

[@AniKONICmonbebeAdoresN.flying]

It's so satisfying to see other people appreciate iKON and their music as much as I do. Thank you for your reaction.

[@mary_korab]

Yes, i knew iKON before, but became a fan fan after Kingdom. Their personalities are so interesting!

[@hapiqian9454]

Same here, i listen to Bling Bling and keep listen to their songs but not officially an iKONIC yet.I stan both iKON music and personality

[@maddiesiegmund5623]

Everyone sounds amazing and the album!!! It fits into their discography 110%.

[@PotatoPotataaa]

This comeback is phenomenal (mini album, Flashback, too) It has iKON's essence yet has a fresh and new vibe! Everyone really shined in this song , each got equal parts and they showcased their talent and development ^^ DK and Bobby played a major role in this album, production and lyrics Jay and Yoon from Winner participated too! I loved how in this MV we got singer bobby, superstar Jay, rockstar Ju-ne, Center Yunhyeong, Visual DK and confident Chanwoo with a new style to his lines ❤️❤️❤️🥺 the production on this MV and the shots are chef's kiss ^^ my personal favorites are Ju-ne's part were he does a subtle dance move with attitude (I think at 1:17 ) and that melancholic part when they change sets, Yunhyeong owned iiiit, Ju-ne as well! That part was so beautiful, and the choreo too when they clear the way for Yunhyeong before his part in this shot ❤️❤️❤️👏🏻 GAAAAAAH I watched this like 5+ times, I can talk forever on this! Fun facts :- - DK said This album's concept is "a walk down memory lane" and them moving on to smth new (I think) - The MV is all about someone missing that one special person and trying to drown the sorrow through partying and drinking with friends , but it's not working because they love them so deeply. -DK consulted his parents to help him with inspiration for the retro vibes 😂❤️ - Sparkles shot was literally just glitter thrown around, then the shot was reversed to make it look as if it's ascending ( I guess that's why they're not moving and how it worked ^^) , then they blacked out the background (green screen?) to make it that glamorous and like time stopped or so. - Chanwoo said that the reason why Ju-ne was laughing in the car (DK's shot and him at the back of the car) is because he was slapping DK's butt XD iKON really never seizes to surprise me and I love them so much! I'm so proud I cried! They can pull off anything!

[@Trevieboo]

I am typically only a casual listener of boy groups and idols, but this has already surpassed my most played song this year! is it too early to say SOTY? 🫠✨

[@aimansabarudin]

But you , love dive and fearless is on top of my playlist

[@lazruldin95]

@@aimansabarudin "Love dive", "Love in Space", "But You" and "Celeb" are my favorites for this year so far.

[@ObitoUchiha-mh3zg]

@@lazruldin95 for me also jikjin

[@lazruldin95]

@@ObitoUchiha-mh3zg Are you the one that comments on others youtuber also? I saw you a lot. Sadly I only like chorus part for jikjin.

[@popkitlum8415]

I felt the same emotion too. IKON triggers all the feels for me. This song was such a bop. I was looking forward to you seeing this MV. I was in love immediately with the song. And Chanwoo… I did a double take - he looked amazing with his hair pulled off of his face! And DK he kills me every time I see him. They all hit with the vocals on this song. ☺️

[@simpledhee]

It's a new era for ikon, they move on n got their confidence back and I love it

[@Taliagurl05]

This song sounds like a pure love of music

[@nancypaulina566]

I think IKON has a new style now, IKON shines in a different way, the changes were painful but it helped them grow and be more united, I love them!

[@sabine6844]

im literally so obsessed with this song oh my god

[@purpurr707]

Their new album is a whole VIBE. All the songs are so good and can be title tracks.

[@nikitabiya948]

Nobody could expect this genre of music would come from iKON! But I've recently realized that I just LOVE iKON no matter what music they do. I adore Bobby's tone in this song. The bridge is especially gorgeous. Your reaction/analysis is always interesting to watch. 11/10? Wow. "Dance the pain away" is a perfect phrase to describe the MV. I'm impressed.

[@Luvtokio19]

This song is soooo CAPTIVATING!! It was definitely BOLD for them to go toward this type of genre and we are not mad about it!! lol It' 's just one of the songs that can be repeated over and over again 🥰The second song that goes so well is FOR REAL ? it is my second favorite. It gives a playful and youthful spring feeling. Thank you for interpreting their music video. I'm so happy you were able to collaborate officially with YG. I always like to know the meaning of music videos and your take is so interesting. I very much enjoyed it. Thank you for also supporting IKON 😄

[@NiclasKPop]

An absolute retro MASTERPIECE. Such a damn joy like the entire Mini Album!

[@mochirara]

I don't know why but the first time I hear the song I thought that "this definitely not typical iKON song but at the same time it just SO iKON" Me and my brain just super confused but the song is still amazing nevertheless!!! I hope my boys get the recognition that they're deserve 🥺

[@momogogochew]

because ikon's genre is ikon lol. their songs are instantly recognizable because their very distinct sound, especially bobby and junhoe.

[@dokidash7052]

As soon as I heard the song, I knew you were gonna die for it haha. For me, it's my debut as an iKON fan, I'll definitely be watching them from now on. What hooked me up, apart from the superb production, and the amazing video, is that all of this is something Big Bang would have released. I bet they're super proud.

[@meiy497]

I hope IKON gets more recognition after this. They are probably one of the most underrated groups from YG. Also PD, Hanbin just came out with an amazing song too, BTBT. Definitely recommend you to check it out!

[@scifigeek14]

I KNEW you would like this. I listened to this song when it dropped and I got barely a 5th in to the song and I said outloud (and then texted my friend) "ikon has done it again". I have had this song on repeat!!!!!

[@sandyt5293]

I had a two hour drive home when iKON's album was released. No joke, I listened to the entire album (5 songs) in loop the entire ride--I love every sing on this album.

[@silentwarrior8867]

I'm happy as a clam knowing that iKON is exploring their own music. Not just following their footprints or what's trendy on their way. But they choose to show who they really are through music. The Vocals. Dance. Visuals. Rapping and the color of their music is so, comforting. Amazing talented boys.

[@_preciousamber_]

I can’t tell you how much I ADORE this song!!! I’ve been a fan of iKON for about two years as well and honestly fell in love with their attitude, talent, and the passion they have for music. This song was the ultimate display of that for me. I think you hit it right on the spot about the bittersweet feeling it gives off. The lyrics are perfect and the vocal execution is raw and strong yet vulnerable, as expected from iKON, but they really sang with their hearts and I can’t say that about too many kpop songs these days. And the gorgeous music video is just the cherry on top. That opening scene in particular with the glitter gave me goosebumps! iKON is such a strong group and I really hope this comeback gets them more attention because people be sleeping on them forreal (speaking of which, I really love ‘For Real?’ from the album, it’s AMAZING, probably my fave along with ‘But You’ & ‘Name’). But anyway, I’m an insanely proud iKONIC and was just as overwhelmed as you were when I first watched it. Thanks so much for the awesome reaction PD, iKON fighting!!!

[@fsml5481]

Yassss but seriously though, iKON is the best. Once you start iKON tv, you're guaranteed to fall in love these talented dorks!! And definitely Chanwoo has got us swerving with that confidence, new hairstyle, and his savage maknae of top jokes. ☺️ Have you finished iKON tv or still watching it? I really want Season 2.. 😭

[@skittycat1834]

iKON had Why Why Why last year as well :) that was the song that got me into them, and they didn't disappoint, But Why fulfilled all my emotional nostalgia kpop needs 😆

[@princekurtmontales2252]

IKON NEVER DISAPPOINTS MAN!!!

[@Showtime_1509]

Yes I loved this and it was Chanwoo and DK who stood out the most to me, which is usually difficult since they don’t they get many lines. Also Chanwoo with his hair up is superior 🔥

[@eric_ssi]

this comeback as a whole has been really great, possibly enjoyed it the most after B.I's departure, maybe All The World could top this, but I'm glad they got a somewhat of a bright comeback melodically even though the lyrics tackle such problem, forever 7 in my heart tho. thank you for your reaction, hopefully you can check out B.I's BTBT MV and Performance Film!

[@ChinJess]

Yes!!! iKON is forever 7, there's no changing that and yes please react to B.I's BTBT~

[@whatchahowsya8688]

There's only 3 fandoms I consider myself a part of: BLACKJACK, VIP, and iKONIC (including sub-fandoms eg ID, GZB, BOMshells). No one hits me as much as these groups have. One major thing they all have in common is they only serve quality. Since WWW, my bias Chanwoo is finally getting his time to shine and I'm here for it. Only thing is I'm still missing BI's touch in iKON's new music, but BI just released BTBT so I'm satisfied. Give that a listen too!

[@K_RRK]

I am a proud YG atan!

[@I_Yogita]

I am also a hardcore fan of these 3 groups. I also like kard and soloist lee hi. These 5 are the only artists that i love and genuinely respect. (｡’▽’｡)♡

[@K_RRK]

@@I_Yogita I also love Lee hi since she was in YG and will remain a YG artist for me.

[@rowelamosquera6418]

Same here...

[@pallavidass9737]

No FR this was Chanwoo's era!!! I'm glad we all agree!!!

[@biancabeluga1597]

I am not an IKONIC but I just LOVE THIS SONG!!! IT'S SUCH A GOOOOODDD SONG!!! I love that early 80's beat at the very beginning. Oh I love 80's! I guess that's why I love this song so much.😁 And the lyrics are beautiful.🥰 And choreography is perfect for this song.

[@raistcry]

Was very surprised with the song as well... Not a fan of synth pop or 80s music but it was so catchy.... This song grew on me.... Loved the b-sides in this album as well...

[@davidkalvin4867]

"Why Am I sad for no reason" that's exactly me after listening to it for first time and start to crying in the middle of song

[@OrenjiArms]

i was trying to decide if i wanted this on my playlist and then after watching ur reaction i found myself singing along and i was like "wait why was i hesitating before?"

[@moptop4355]

I’m a late ikonic, but my god they deserve so much more. They are just…chefs kiss. They are so real, authentic, raw, funny and just chill. They are funny, smart, interesting, and brilliant artist. They are talented dancers, singers, rappers, songwriters, etc. So much talent, passion and charisma runs through them and I want the best for them. You should watch them on Win: who’s next and Max and Match see if you won’t become an even bigger fan of them. Also B.I is killing his solo endeavors. P.s. I love that they went with an 80’s pop synth sound. 80’s synth always have this melancholy drowning sound, and they usually use darker/minor chord progressions to get that vibe. It’s fits with their vulnerability these past years.

[@ren4893]

Apology - What's Wrong - Dumb & Dumber - Bling Bling - Love Scenario - Why Why Why - But You. I dont think there is a pattern in terms of the genre. But as a fan, I guess what I feel from them is the confidence and surety that I associated with them. These are iKON singles that only iKON can sing. Like it's iKON's and no one else.

[@Lucy-Sparking]

This song got me back into IKON‼️

[@rafae3598]

This song is EVERYTHING!!! such a BOP!

[@mialeehunter602]

Thank you for your reaction to iKON! I love this song so much! This is the song that I enjoy listening to while walking through the streets of my city. This song is so stunningly beautiful!

[@junbobikon8034]

Came here to watch but the comment zone got me emotional. I'm just happy that iKON getting the praise they deserve. 😭

[@Samy.10VE]

I absolutely loved this comeback! Such refreshing and feel good vibe and the mv goes so well with it!

[@yyoksetioxd]

i LOVE when kpop artists use those synths i wish more artists did this kind of style. At the moment for me this is the song of the year

[@laisyachristina6678]

I really really really enjoy this song blasting in my car when i driving... Im seriously put this song on the loop in my playlist, i feel this is the new era of ikon and they are going up up up

[@pcmm6854]

the only thing i don't like about this comeback is they're still UNDERRATED af😭

[@yunhyeong2ne1bangkon37]

You make me cry to your reaction😭 you got teary eye watching, i feel that everytime watching but you🤧 Your right,the members praising chanwoo's visual here❤️ glad to know dk got more attention now,got more praising❤️

[@itsvagg]

PD on a spree, it feels like my fave group came back after a hiatus and there's so much content I can't keep up with them lmaoo.

[@lidyani7785]

I love the song!!! Usually the nice part is the chorus, but this song,,, all verse is sounds amazing even from the very first verse by DK. I'm impressed how iKON always try to manage giving their fans a different type of music yet sounds so iKON.

[@olentie]

I love iKON anyway, but I love this whole album! I just got my physical copies in the mail and they're really well done😊

[@denchi42]

The first time I watch their mv this reminds me when I watch the Sunny Movie. Its really a classic genre and they bring it back.

[@jhulesdelrose133]

I like the fact that iKON is not afraid to try other genre, when infact ,they where so talented💖🔥 thank u for reacting to iKON💖 i won't get tired listening to their songs bcoz it really touches my heart.. iKON is my 2nd home, really...💖💖💖 hope u can react more from their songs..Thanks...

[@meh_ai]

iKON can pull any genre, thy did country type music in Dive but this one is retro. ❤️ And iKON is iKON, they always change flavors. 🥰 Thank u for this reaction, you really know each of them by heart ❤️

[@sharonhaokip5794]

The song grows on you after every listen .... 😊 ❤️

[@faqihahathira5898]

I must say that i also become ikonic after watching the kingdom. I mean how can i not stan them after watching them being so funny plus cool??!!

[@ChinJess]

I'm so happy you're an iKONic now! Your reaction made me very happy because I felt many of the emotions you felt! But You is definitely one of their best songs (my other favs are Love Scenario, Why Why Why, Goodbye Road, and I'm OK) and I was amazed after my first listen as well! I also especially loved Chanwoo and DK's parts but ALL of them slayed vocally for this song. I got teary-eyed too because a lot of haters were saying they would flop after B.I left and this song and album literally proved all those haters wrong because WOOO! The song, the m/v, the entire mini album Flashback was just a masterpiece. It makes me even more proud because Donghyuk, Jay, and Bobby played a part in composing and writing lyrics for the album! For me SOTY 2021 was B.I's illa illa and SOTY 2022 is BUT YOU. My fav parts for the song are all of Donghyuk's parts, Song and Chan's pre-verse, Chan's verse, and the BRIDGE with Bobby-->Jay-->Song-->June--> DK (especially DK and Jay's high notes) is just B E A U T I F U L . i mean also just the beat throughout the song and the chorus is so catchy and i'm honestly so confused why they haven't gotten a win yet because this song has literally been on non-stop repeat for me. Thank you for your reaction and for your love for iKON! ^_^

[@markkostecki4558]

I knew this song would send PD into the stratosphere lol

[@leehicecream6113]

Me too lol

[@myabeda3573]

I love the fact that you said so many times that you're proud of them because I feel like that's how all iKONICS feel about this comeback. They went through so much shit during the past 3 years seeing them come back with such an amazing mv and album (Because FLASHBACK is without a doubt one of the best works they've put out) just makes us so effin proud. I fell in love with iKON first because of their music and I am still riding this love train because of the music, that's the most important part for me. Donghyuk's super emotional, gorgeous, final riff just slayed my whole life.

[@ayymayy7758]

My favourite song right now. Even though I can't speak Korean, it feels as if I know all the lyrics! May be because I've heard it like a million times, but the point still remains hahaha!

[@SakuReacts]

my head exploded listening to this song for the first time ngl 1000/10

[@wiccangirl3625]

Hellooo Sakuuuu ❤️. Best P-Pop Reactor 💕

[@anaghamanikandan3865]

I AGREE Donghyuk and Chanwoo were such a standout here!!!

[@devvv4616]

The song has gotten so many rave reviews from nonfans/casual listeners. Im glad. And yeah ikon TV is immaculate. It's not just funny, but seriously touching. It's why many fans have stuck through them despite the *very* sparse comebacks and well, scandals in the past.

[@mary_korab]

I always loved DK voice, but in this song it shines so much more! I remember your reaction on DK in your Dive reaction, so funny for me, because you keep asking who he was)

[@munchkin5679]

Completely agree, I hadn't realised before just how beautiful his voice is.

[@dajajada3179]

I agree with your “karaoke” observation. One thing I noticed that was common in But You reaction videos is that the reactors hum or sing along after listening to the song once and some even during the second part. It’s a song that is fun and easy to sing along.

[@sanuhh.]

This song is such an ear worm 😭😭😭 been on repeat

[@jellyyyque]

ANOTHER FAV SONG FROM iKON! try to listen to their bside tracks from this comeback ITS FULL OF SOOO GOODY SONGSSS

[@user-fp2kd9rw8t]

You are not biased IT IS THAT GOOD SONG ! I also want to sing along with BUT YOU and firstly when I heard the song for the first time it shook me off threw me off like 'WHAT IS IT?' AND 'THIS IS UNEXPECTED' AND I HAD MIXED FEELINGS etc but still good but still 'what?' THOUGH THE SONG GREW ON ME SO FAST and for now I'm enjoying it so much and reaaaaaaallllllyyyyyyy wanna sing along with other ikonics the whole song and dance to this song and iKON so freaking amazing with using their vocals rightly (I always knew this but everytime I'm astonished by their ability to tell the story with the way how they sing!!!!!!!) And iKON look so gorgeous And PD-nim, when I firdt herad the song I thought thst you will definitelly like it and I was looking forward for your reaction! Thanj yoy very much! I also love the 80s sound and synth sound, it just contains smth unique and undescrible, there exists some sort of magic in this kind of music And I'm so happy to hear that now you are totally fan of iKON and watched iKON TV! When you said that I was jumping cause of joy in my house ! Always love your reactions long detailed and full of love and support! And it's iKON who led me to your channel few years ago! And now I'm big fan of you too!

[@erikalegaspi8282]

aged like fine wine, right???

[@user-fp2kd9rw8t]

@@erikalegaspi8282 yeaaaah

[@nazkh]

I was genuinely shocked with the sound of this song cuz it was way different than what they did and they pulled this off really well. You should check out the rest of the album, the songs are all bops!

[@user-oj1nc8vo4e]

They are very talented ~ that’s what i can say for all .. No words can describe how incredible they are !!

[@jeddahlynn6882]

Chanwoo's part is really a culture reset. T_T But yes, whenever I see iKON's But You MV, I've become teary-eyed too. BUT YOU IS LEGIT AMAZING!! SOUNDS VERY SOTY

[@Blinkuponatime]

You know what, iKON has never disappointed me. Always surprise me every time they comeback

[@mariar3767]

I love how different this song is . I love unexpected . You are right is very karaoke friendly . I found myself singing it in my head . I just turn the subtitles off so I can pretend is a happy dance song because I dont feel like crying on this disco vibe . 😅 I just also try not to think about the future since their contracts with YG will end soon and I cant think about that without fear .

[@langlang4455]

I'm so happy that iKON's music is getting recognized ☺️

[@nataliep.4994]

OMG COMING BACK STRONGG WITH ALL THESE CONTENTS AND IN 4K TOOOOO?! WE ARE HAPPY!!

[@american0000]

iKON IS LITERALL INSANE LIKE THEY CAN TAKE UP ANY KIND OF CONCEPT🔥🔥

[@flaxencerise_]

I always had loved ikon's music at the first listen. But this one I had to process a bit. Cause it was soo different than their usual style. Buuuuuut, NOW IT'S BY FAR MY FAV SONG by them.

[@MatuteDrumCover]

Everytime i hear a kpop song with that kinda 80s sound i come here cause i know you are gonna like it hahaa, great song.

[@fooolsun4917]

Honestly this year there hasn't been a single boygroup song that had really stuck with me (ggs, on the other hand, have been amazing ngl) but this song is just SO GOOD. The whole album is great, this song and their b-side "Dragon" have been playing on repeat since it came out.

[@ariathefirst6495]

I was not expecting this from them and I loved it so much!!! It gave me eargasm. lol

[@granky_]

My second favorite release of the year!!! I'm not even a stan but I feel like half of the streams are mine ahaha maybe But you will rise to number 1 but Catch the stars is still going strong on my spotify

[@kris_pang]

I watched this without sound because I don't have earphone with me right now and I'm at school, but I have streamed the MV for too many times I can play it in my head and if you saw my expression, it is so happy and proud. Got teary eyed too for some reason like when I watched it for the first time.

[@simonvee]

You should definetly react to the whole mini album. It's fire!

[@debscom2]

I love this song...ikon does not step wrong.....they are truly quality!!!! Ive been falling away from kpop because it's become boring to me, its very repetitive and no substance. But, thanks to groups like ikon....I've stayed. Ikon is saving kpop for me, they bring excitement, freshness, real talent and fun to kpop...the way it used to be. I support them always ❤️, this is a song that I just can't stop singing.....👏👏👏👏well done, LET'S GO IKON

[@eds_april]

So proud of them! Pls listen to the entire album, such a bop

[@sunday_7027]

iKON TV really sucks you into liking iKON 🤣🤣🤣 They're just being themselves, and that they actually produced it themselves makes it so much better ❤️❤️❤️ Still waiting for Season 2 but they have iKON on Air now. You can check that out too. I really like But You because it's so catchy and I'm happy Jinhwan pushed for that to be their title song ❤️

[@ferdsworld]

This song needs more attention and promotion, so that the world will know that this masterpiece exists.