The Kulture Study: SOLAR "Spit it out" MV

[@sadsandstone3505]

This song was composed and lyrics written by Kim Dohoon (RBW CEO) and Solar herself. Song has her own story, she worked really hard on this and poured her whole soul. She participated in creating choreo as well as Galen Hooks, just look her up, she works with top tier western artists. The choreo with a matchstick is like she lights it from her heel, she said it's her favourite move. Solar decided and planned her solo a lot by herself just the way she wanted. The reason why she chose a bald moment at some point of her MV is that she wanted to debut and show her honest self. Her bare nature, her sincerity. Many of the staff didn't support that pretty extreme for a female idol concept but CEO agreed and believed in her. It's her way to show her true self. He always supported the girls, since day one they did what they wanted and had fun growing as artists, he guided them but they were free to choose concepts and genres. MAMAMOO became MAMAMOO because of this support I believe. Solar herself explains the song as her anthem to be all passionate in life, her hunger for challenges and new things. She won't hesitate to try and nothing will stop her. Something like that.

[@zchanique9338]

i had a feeling Galen had something to do with the choreo!!!!!!!!!!

[@joytaime6890]

stan supportiveness stan rbw's ceo

[@blackpinkistherevolution7143]

It is disappointing tho

[@ringadinga4782]

@@blackpinkistherevolution7143 You should be used to that judging by your name tho

[@nayeemabegum7308]

I’m loving the support from the ceo not many ceos would do that ❤️❤️

[@linhalison9480]

Also bald Solar is the image that she chose. She said that everyone in the company didn’t support at first, except for her CEO. But she did it anyway... She even said that she wanted to shave her hair for real but too many people against it so ...

[@Altyrell]

What's even funnier is that her mother is also somewhat of a troll. Friends of her mother would ask her (Mother Kim) if her daughter really cut her hair (bald). Her mother would tell them "I don't know, I haven't seen it yet" (teaser at the time). Yong asked her mother "Why didn't you just ask me?" to which her mother said "Because I already knew it was fake, I saw your Solarsido (episode)."

[@kaylagr]

i'm so glad the ceo supported it because you can see the positive impact that image of solar made on other girls

[@g.h3874]

lmao I feel like their CEO would be like idgaf paint yourself green if you want to gguhyu

[@TheCarina1201]

It would of been more iconic but I get it, companies are protective over their idols 🙄 Mamamoo being iconic even in solos ❤

[@linhalison9480]

kayla I think her CEO didn’t stop her because he KNOWS he can not 😂 He knows that no one can stop her either. That’s why he’s like “yah, do whatever u want to”

[@happytoast8]

It's really rare to hear PD praising a female idol as 'gorgeous', that's what solar got, it stands out a lot.

[@janetchan2748]

Cuz it's hard FACT that she IS gorgeous!

[@dagmar.m]

The fact she’s wearing the same outfits as her dancers is so cool tbh. She still stands out!

[@paulcan2228]

I second this!!!

[@charred6683]

Imagine starting as a trainee being told you're not pretty enough to rely on looks and then almost 10 years later you're seen as one of the most beautiful female idol in the industry. She can embrace it and show it off all she wants. I would be running in the streets naked and getting arrested by the police. This entire MV reminded me of the time Moonbyul said Solar likes to dance naked in front of the mirror. It really feels like a "made by me" song and MV, both in the sense that it's relatable to her but also because there's striking elements of surprise and never-seen-before stuff which is what she (and Mamamoo) is always striving for. There's not a lot of artists on this planet who can create the anticipation of unexpectation; by that I mean that what people are expecting is to see something they didn't expect. It's a unique talent that very few people can pull off. HIP was exactly that, Wheein had that in her MV, Moonbyul pulled it off perfectly with Eclipse, and Solar does it again right there. I've heard a lot of rumors about a Hwasa solo coming in the next few months, this sounds like a very RBW thing to crank things up like that and finish the round of solo's with Hwasa mind blowing us all.

[@Mike-James]

I heard that there should have been a solo concert by one of them some time this year, delayed I expect.

[@alexfriendarts4165]

Dark Star It was MoonByul! Solar already had a few concerts in the previous years as well! Moonbyul’s was rescheduled :)

[@Mike-James]

@@alexfriendarts4165 thanks for the information.

[@bennywong8798]

They weren't call not pretty enough to rely on it I think. I think it was more like "you guys don't have that kind of pretty to be able to do a cute concept" and when they debuted most girl group songs were using a cute concept Or sexy concept so I think what was what their boss meant by "not pretty enough" as they do not have enough of that type of "pretty"

[@mo_onatic]

I think their (MAMAMOO) beauty evolved through time. Their personalities shined the most - which made people appreciate their beauty more.

[@WellDressedGypsy]

Defintiely when they debuted Solar was more of how you described, I think learning pole dancing she became more confident about showing her sexiness. Especially the pole performance at the award show (can't remember which one), wow wow wow. Seeing her become more confident and expressive has been such a pleasure to see.

[@blairwrelos1891]

In mama 2018

[@emilyvera8538]

Right! I would've never guessed the "You're the best" Solar would ever do something like this. (Out of stage) she seemed shy and even conservative (in my perspective) it's awesome to see her grow.

[@v0g3s]

It was that day on 2018 MAMA we all friggin D I E D.

[@madeofcastiron]

i noticed that too. if you look at solar's casual outfits before they got really big (somewhere pre-2016), she would dress in a more girl-next-door cutie look, but then after she working out more like pole dancing and palates to get over her back issues (during 2017), she gained so much confidence to be more open about her body and isn't afraid to be herself, like she wears more crop tops that shows her abs, she does the concept she likes, she ripped her shirt in a concert because she thought "if male idols can do it then so can i". she's so inspiring and empowering.

[@yogurLAPIZ]

@@madeofcastiron but then wasn't up to them the clothes they started the company didn't had much budget so everyone clothes was almost same with few differences.... But I don't think she was shy... Since back on those day moonbyul commented on a game play that solar liked to dance naked in front of the mirror, also she liked to dance hyuna songs....

[@lunepoem]

15:56 "Solar actually likes to really embrace her sexiness" YES our confident queen

[@elnat7700]

Remember no one "made her do x" she decided EVERYTHING, like, literally. Even each shirt you see has chosen it herself, and that's amazing coming from an idol

[@linhalison9480]

Yess, she’s wearing the pink wash gloves =))) You can rewatch MV Hip again and notice her outfit with black pants, orange top and you”ll see the orange wash gloves as the hair tie on her head =)))

[@Altyrell]

Also was a tribute to Hye Jin's "Twit" MV, plus there was another tribute to HIP on the tv screens

[@llllll1897]

About her being bald, your interpretation was pretty dang close! Solar said that by going bald she wanted to show off her raw self which was where that idea came from. She goes into it (as well as the make up process) on her channel.

[@platypusbear-v2b]

This song feels like the lovechild of Egotistic and Hip! And both are tracks just brimming with sensuality and confidence -- it's empowering to see Solar embrace those sides of herself again.

[@tiaresofia5785]

i feel so proud of solar , mamamoo are my fav gg and solar is my ultimate female bias , she is so talented and creative , i love the way she doesnt care about what people say and just does what she wants she is so amazing i love her so much

[@maincourse898]

She co-composed and co-wrote this song. she wrote the lyrics and helped with the production and the looks as well. she poured her soul out into this track since its her first solo debut.

[@solarblues98]

in regards to her bald look, she is saying that through this song and this music video, she wants it to portray her raw self 💓

[@lunakim6155]

Solar really did not come to play! Tbh I didn’t love it right away, but I listened to it again and it’s actually pretty addictive. Her outfits were also all so iconic

[@Feruchadam]

Ikr this song was donned on me like that too at first. I was like nahhhh seemed like I cannot like this song, but then it kept going on and on on my head and next thing i knew i am hooked lmao

[@whoizzat]

I wish it grew on me but ... Well i think the main weird thing for me is how it's structurally not cohesive? Which is really rare for mamamoo because most of the time they have the most smoothly produced songs ever in comparison to other groups. This song has awkward transitions and pauses and i just feel the chorus doesn't match with the buildup of the verses.

[@subarashii2374]

@@whoizzat that is what I felt about the MV but when I started watching the music show performance you will find that the song runs more smoothly. I think the pauses in the MV is for stage interaction and that is what she did on her stages

[@NeonKodiak]

i love all of Solar's faces when she's feeling super confident

[@Berehdez]

13:35 she speak in spanish "sin prisa pero sin pausa" I love her :3

[@Mike-James]

slow but sure, I believe it says.

[@Sofkatt]

This song is totally a grower! I felt a bit underwhelmed and didn’t listen to it for a few days, now I really love it!

[@yeefengteh1027]

S W Same here. But she really did well portraying herself through this song. Sexiness, cuteness, craziness and the confident in loving herself, all in one. Mamamoo girls are just so different and I can’t stop loving them.

[@ryanashley1loong580]

It hit on second listen and I love it so much now. PD liked it immediately... he geta music.

[@exessen1684]

Really loved your analysis, both of the MV and of Solar herself! I definitely recommend you check out her video on Solarsido about it. She talks a lot about why she decided to go this direction with her solo

[@sarahsa1340]

The fact that PD spent a good minute admiring the fire match scene is sending me 🤣

[@nekograce7914]

I find it interesting that there’s a scene with the paint and the white tops and jeans which was the award night where mnet very much disrespected them. And Solar was pissed. So I like that it was in there. Also did anyone watch Farscape? These gloves are for real straight outta Farscape. When I saw a teaser picture I thought...Farscape director? Lol. For those wondering Farscape was a scyfy show from the late 90s created by Brian Henson(the Jim Henson co and son of Jim Henson) and Rockne O’Bannon. It was a great show if you’re into that sorta thing. Which has nothing to do with the theme of her video but they had very cutting edge costuming on the show.

[@MindOfMando]

still recovering

[@emems6620]

Mamamoo in general is the only mature group I know enough for me to really know they are the best moms next door ever, they are so cool, and we all know they can slay live even better than studio versions... Solar is so real and this song was chill but also hype! lovely.

[@nocturnalregulus8579]

14:05 OMG you can see the TVs play HIP. That's rocker solar!!!

[@12323Michelle]

I think this MV is more focused on the outfits and looks rather than sets and camerawork to tell the story of the MV, like there's symbolism in each outfit (i think).

[@Altyrell]

The song was written by Solar and Kim Do-hoon. Produced by Kim Do-hoon and Kim Sung-won (aka rapper Sleepy). The music video was produced by Zanybros

[@raprilc2]

When some one said that the beginning scene was a reference to Split...the video instantly made sense to me. All of the different sides of Yongsun.

[@tuni16tuni]

Yes it was co-composed by their usual producer who is also the ceo of RBW (kim Dohoon) and by Solar herself

[@artisteloo]

SHE JUST WON HER 1ST WINNNN ♥♥♥ I love your review on Spit it out, I was really curious about what you had to say about it!!!! ^_^ It was indeed wash gloves in the MV! This is just my opinion but what I see from this MV is also Solar addressing her views to the current state of her society. It feels to me that this MV relates to the k-feminism movement that is starting to be popular in S. Korea (purple color for women's rights, the gloves that used to symbolize women at home doing the chores, the carts on fire for the consumerism, bald Solar to defy the beauty standards). It makes me feel good and I find her very brave for standing up for her ideas (in Solarsido she said they didn't want her to go bald in the MV at first but she stood up anyway). Really that is an excellent debut solo single :) I wish she gains confidence out of it and sings all she wants to sing! ♥

[@DeepKingBrine]

Omg I didn’t realize that the TV screens were playing her band scene from Hip!

[@aoryuucchi6677]

The start of the song reminds me a lot of Spanish pop from early 2000's

[@khailoseo483]

EXCELLENT DETAILED REACTION! I appreciate the whole physical arrangement especially the lights. I have a deeper appreciation of props and settings now. I also appreciate your knowledge of the history of Solar. You did your research well. This is purely creative! I love this MV of Solar! I love your reactions!

[@Athenal0ve]

As always, I enjoy your insights! You touched on a key topic: individual style. Mamamoo's music has been consistently varied so that they cannot be boxed into one category, but you can definitely say that each time their strong presence and free spirits show loud and clear, which are enduring motifs regardless of how each member chooses to express their individual styles. Mamamoo does what Mamamoo wants, and here Solar does exactly that. This MV shows so much of herself: high energy and fun, colorful and bright, sexy and cute, elegant yet quirky, confident yet vulnerable. She was likely expected to belt out high notes with her signature power vocals, but instead we get soft, whispery, sultry lines, which I think created a much more powerful effect, contrasting with all the energy and vibrancy and all the fire-fire-fire.

[@chaeyoungsstrawberryfarm3327]

I don’t know if it just me but I wished the song had the same vibe and sound as intro. The style it was really isn’t my style but I listen to it to support Solar and the music video is really pleasing for me to watch but the intro got me too hyped betta hrs like exactly my vibe💖

[@nikolahetn944]

I think you might like lim kim's latest album then :D and I agree

[@leajin5917]

Yeah ! I listened to the song in different stages. On first listen and musically, I’m on the same page with you. Recently finally got a breakdown of the lyrics which could help represent a lot of strength power and culture turn, for traditional Korean culture. Traditionally it’s the men telling women what to do, they’re in charge, they dominate, they have the control. I kind of feel she’s making a statement for women, especially in Korean society, saying she does what she wants, call my name, spit it out, giving the orders. Another creative revolution by Mamamoo, their CEO and RBW. Its so cool they are supported to create such messages in their work. Helping to create equality. So the lyrics are more what finally got me versus the song style / vibe. What ate your thoughts? 💛

[@maepacure1758]

nah not just you.. and we have the same sentiment.. during my first listen it wasn't really my jam but i still watched it several times because i support Solar and MAMAMOO.. but after several times of listening to it, it actually became a bop for me especially during the 2nd verse

[@chaeyoungsstrawberryfarm3327]

Mae Pacure yes the second verse for me too slaps

[@ungegreier1802]

The song is perfect as it is now. Plus, the intro vibe is déjà vu in kpop... Something new doesn't hurt.

[@leajin5917]

Yeah ! I listened to Spit It Out in different stages. On first listen and musically, I wasn’t sure how to process. Recently finally got a breakdown of the lyrics which could help represent a lot of strength power and culture turn for women, contrasting traditional Korean culture. Traditionally it’s the men telling women what to do, they’re in charge, they dominate, they have the control. I kind of feel she’s making a statement for women, especially in Korean society, saying she does what she wants, call my name, spit it out, giving the orders. “50/50 I’m always on the cutting board, just because I’m a woman, doesn’t my way matter?” Another creative revolution by Mamamoo, their CEO and RBW. Its so cool they are supported to create such messages in their work. Helping to create equality. As others have said she co composed the song. So excellent. I’m impressed and amazed.

[@TonyKimtheamusementparkfan]

When I first heard the song, I immediately loved it :) I really enjoy listening to Solar's timbre in her voice. She really has this soft, whisper-y, and sexy sort of voice in her voice, and I think it matched with the vibe of the song very very well.

[@nicolecruz1112]

I’m missing something throughout this song and I think it’s a better bridge bc it feels too repeated like this could be a challenge of “how many times does she says spit it out?” I wish they would’ve found a smooth mix in the intro to the start of the song

[@hibernatehyd9168]

ur right

[@MsASJ94]

I love the song but at the same time I wish she would do a song with the intro instrumental. She would kill it .

[@sujini0818]

I loved your analysis thank you! I am proud of Solar. Such a talented and creative and passionate artist (all of Mamamoo). Solar is very hands on with her solo from composing to lyrics to choreo to costumes.

[@escargotpudding4815]

Kim Dohoon composed *all* of Mamamoo’s promotional singles since their debut. He co-writes with Park Woosang and the Mamamoo members themselves. Aside from being RBW CEO and prolific hitmaker, he apparently plays the guitar really well.

[@b.s.3000]

I liked the mv. To me, I felt more engaged with the overall impact of the song then just the music production. The intro moving into the actual song did throw me off a little. I wish the song went more along the lines of the intro- but that was my only complaint I guess. I love Solar. I think this song, to her, is just the beginning.

[@Ieellet]

You really should react to Wheein's other solo "Good Bye", the music video is really nice and the song is a huge chefs kiss and her vocals are wow, just, wow.

[@kyleparaiso4581]

FINALLYYYY! I'M WAITING FOR THIS REACTION FOR SO LOOOONG. I'VE BEEN VISITING YOUR ACCOUNT EVERYTIME

[@duimui7978]

I am sorry PD but at 17:17,when you were talking about her I was more focused on her abs XD

[@BestMallouka]

I was really waiting to hear you opinion/analysis on this. Always looking forward to your videos.

[@mishtisen]

Even I stereotyped Solar at first, but turns out she’s the most interesting member out of them and she’s so much fun

[@mm-gk6xg]

omg 14:03 on the tvs that looks like her band set with the drag queens from hip, i love that so much

[@jjjulia127]

OK, and Solar have her 1st win on music show today!!! And she has the fastest win among solo singers!!! Solar (MAMAMOO) - 5 days after debut; Taeyeon (SNSD) - 6 days after debut; Se Jeong (Gugudan) - 7 days after debut. Congrats, moomoos❤️🎉💐

[@pennyquintero2983]

This song is extremely catchy. I'm in love with this song!

[@starfox0u0]

Solar is the type of woman to sit next to you in a super sexy black dress and her main concern in is being so shy she doesn’t talk to you. The duality of this woman.

[@thezokil]

Solar is the last living vestige of second generation SEXINESS(Sistar/Stellar/BEG/9muses/Girls Day/Wonder Girls) Sexy died with the third generation and exchanged it for cute and girl crush, but Solar is willing to show off her skin and body because it's hers and she'll be damned if anyone tries to censor her!!!

[@RoseAllDayyy]

MrBody Massage Machine I think Chungha brings the sexiness too.

[@YRYu]

Just had to add Fx's red light was in a warehouse, I believe? Honestly, right now with all the girl group's concepts, fx was truly ahead of their time... it sucks how everything unfolded

[@3rationalfans]

I love Solar's debut song so much. It really draws you in in every way. And I really love the idea that focusing on spitting out your burning passion is how you gain the power to be free from hateful comments.

[@hinasevat]

I mean mamamoo in real life are really shy but they are really expressive on stage which is really wild 😍

[@arephischannel]

I just stumbled upon HA:TFELT's video for Life Sucks and I think it's really worth reacting to! Original concept, lovely voice, creepy visuals! Also, Chungha but I feel like that is self-explanatory...

[@michelleeewu]

Thanks for reacting! She's awesome!!!

[@Haru-uy1hb]

Its 2am here I was about to go to sleep but saw a notif so imma watch it

[@MAMAMOOSMYGAYPARENTS]

I totally agree! This music video might not be high budgeted but she brings out so much self-confidence that that alone, is enough!

[@maicab.1226]

the only reaction that matters

[@slapdashhallyu323]

I thought pd was gonna mention it but moosical showed what Solar wanted to try to delve in and Yes I Am was the turning point of student Yong to mami Yong 👌

[@serendestiny7574]

14:03 omg I just realised the TVs are broadcasting clips from the HIP MV :o

[@wxy7119]

Loona's FavOriTe (i forgot the specific spelling so I'm not sure if it's right) was shot in a warehouse setting too Just a reminder also I feel like a lot of artists use a similar warehouse setting and it makes me wonder if they all use the same place

[@subikshasrinivas2955]

Loved ur analysis of SIO 👏👏👏 Queen solar did a fantastic job with her first solo!!!🔥🔥🔥

[@charred6683]

And to answer your question, no, Park Woosang who made the other Mamamoo songs that you said have a similar sound did not work on Spit it Out. But it's true that the styles are familiar, the other producers just caught up on that and made it similar I guess.

[@Jess1013]

Just realized in your slow mo that Solar’s pink gloved hand is holding the strike box for that match. 10:08. If she ever recovers those files of her preparing for her solo debut and video the truth may lie there.

[@elenacortes4958]

For the match scene I imagine is an actual shot of a match that they attached to some tripod near the camera and then rubbed the edge of the box it against to light it up

[@graceababan]

This review has a lot of amazing insights. Thank you, PD!

[@ammuri8468]

I have just realized that at 3:02, or something like that, Solar says: "Sin prisa, pero sin pausa." And we'll, I'm in shook.

[@richardshintakanori2376]

Solar is the best main vocalist in kpop industry

[@Backtoalonica]

I love her debut as a soloist artist, she is not a shy woman and is so confident, even in wgm Eric Nam said it that he was so impressed that she wanted to take photos and selfies without being conscious. I knew she wanted a sexy style because that’s what she likes

[@陈秀薇-q9s]

She is amazing

[@jjjulia127]

Finally! My dear PD reacts my favourite Solar❤️

[@Backtoalonica]

PD I didn’t get notification for this videos, I had been waiting for this reaction

[@tea1861]

Thank you PD! ♥️

[@shinshin_8003]

I was really looking forward to your analysis

[@idil8967]

FINALLYYYYY🙏🏻🙏🏻❤️❤️❤️❤️❤️

[@Kinasawa]

I've been waiting for your opinion on this track!

[@oli_clementine6866]

crazy how you basically hit the nail on the head with her bald image representing a cleansing of sorts. She said it was to represent her bare/innocent self. Loved your insights into the video and song!

[@totorominion124]

When PD was stunned by Solar's bald beauty, I felt that.

[@Lutzifalilia]

The matchstickscene was definetly practically!

[@julszym1]

I absolutely love this song, Solar is a queen Btw Who else watched PD have a midlife crisis on yesterday's livestream?

[@lizjocano7436]

I love it. The song it's so Solar. hehehe The neon shirts scene, kinda reminds you of MMA 2019 (the controversial one). hehehe The bald Solar is such a bad-ass move.

[@aracelypradinett2159]

great video. i really like how you analyze it

[@Alexo_]

I really like it! The song is great

[@l_days127]

I love this song so much its so catchy if you kep listening to it aaaaaaaaaaaah its so good

[@slendersicecream]

Really good solo! Now curious for more

[@ceejaepoblete7346]

Solar is so everything ilove her so much she so cute and beautiful and adorable and gorgeous 💙💙💙

[@KaitouSaintTailMeimi]

AHHHH I WAS WAITING FOR THIS

[@TemidireAdelakun]

Pulled out my good earphones for this oh my god :)

[@daenerysmabij3614]

i guess this song is that mmm song type again where ppl are 50 yes and 50 no. Mmm vids might not have those explosive wow effects, but they still make up for the meaning behind every scene. I guess its still comes down to preferences, and how you understand the song and mv itself. But i personally love the song, upbeat, meaningful and really works to motivate me to do something. I hope that people would give this a chance. Plus it's quite an unexpected song really xD especially coming from solar the power house of mmm haha

[@snowyy4753]

I was waiting for this ❤❤💥

[@createdbyweng2818]

I can hear Mamamoo's Destiny in this music.

[@cir3939]

Among the K-pop music video directors, I have never seen a director who uses dark colors so well. K-pop 뮤직 비디오 감독 중에서도 어두운 색을 잘 사용하는 감독은 본 적이 없습니다. The music video director used a really dark color brilliantly. 뮤직 비디오 감독은 정말 어두운 색을 훌륭하게 사용했습니다. Dark colors are really tricky.

[@jaerustia8151]

mamamoo is "undefinable", i feel yah!! 💓💓💓

[@DrZi87]

many thanks

[@lixlarisa]

Pls react to Chungha "Stay Tonight"

[@aaronv3859]

that matchstick shot could be the probe lens

[@nabilazzahra14]

This song is produced by Kim Dohoon (RBW CEO, that always write songs for MAMAMOO) and Solar! Yeah they produced it together. That's why actually it still has MAMAMOO's style in it but also Solar's character at the same time. Hwasa's TWIT also produced by Kim Dohoon with other producer, while Hwasa takes part in the lyrics. Moonbyul's Eclipse is produced by Lee Husang and Seo Youngbae (RBW Producers, there's some other people too that take part) but Kim Dohoon also take part in composing and in the lyrics, and Moonbyul write the lyrics too. While for Wheein case, Goodbye was produced by Jungkey, and EASY was produced by Park Woosang (RBW producer). I think that's the reason why Moonbyul and Wheein's solo songs are a bit different from MAMAMOO's style. But actually people that produced Eclipse and EASY are producers that also usually produce MAMAMOO's b-side tracks. While Kim Dohoon mostly produces the title tracks. ☺️☺️

[@norubaidah5192]

this is a great reaction

[@aishaeverett9750]

Solar❤ What do you think about H&D? They released pre-debut song MV 'Unfamiliar' which is a B-side ont the album then they released they're MVs of double title tracks 'Soul' & 'Goodnight'. They seem connected.