The Lucy Show - Season 4 Intros/Sponsor Tags/End Credits

[@fromthesidelines]

Lever Brothers {Lifebuoy, Pepsodent, Dove, et. al.} was the series' primary sponsor; The Toni Company replaced General Foods as her "alternate sponsor" in season four. The announcer, as always, was Roy Rowan.

[@davidfritz1331]

I always loved the station identification sequences that ran before every single show on CBS (here at 1:40, 3:35 and 5:23--although strange that the last two, in fact, were NOT in color! LOL), NBC and ABC as well as the single, one-minute commercial and single sponsor. So creative and colorful. Great sound. Great announcers. Now with advertising being so expensive and people's attention spans being about as long as that of a gnat's, those days are gone forever. Grateful I was alive for '60s and '70s TV (as well as '80s and even some '90s). Today? Blecch. LOL

[@scottmiller6495]

Just a terrific television series with a kick ass theme song to boot !!!!!

[@fromthesidelines]

2:50- sponsor "tag" reminding viewers that The Toni Company also sponsored "MY THREE SONS" (alternating with Hunt-Wesson Foods).

[@sharonh2991]

OMG how I want to go back. I’d even like to go back to the early 90s when everything in life was normal and we were civil.

[@fromthesidelines]

This was the first season the series was "officially" telecast in color on the network.

[@cartoonjoe]

Okay, I'll just say it: that disembodied Lucy bust (with that "swoosh" thing over her shoulder) just CREEPS ME THE #×!!@ OUT!! Even more that fifty years later, it *still* gives me the willies! *shudder*

[@JJJBRICE]

It was probably an artists rendition of how Ms. Ball thought about herself . The headshot in heart in the opening credits how we, the public thought of her .The very beginning of the opening credits represents her comic talents .

[@astornic]

@@JJJBRICE I believe the image was created for a late 40’s 🎥 Lucy was featured in. Think it was used from 1965-86

[@gcfifthgear]

@@JJJBRICE Looks something like a Hirschfield caricature

[@jaredjlinden]

Yep - agreed. But this is where Ball really started to lose her way. The weird bust thing is symbolic of her becoming out of touch with what the public wanted from her.

[@John80220]

It's interesting that the last two end credits here (starting at 6:15), from early Season 4 shows with Joan Blondell and Mel Torme, have the credits dissolving from one to another, as with the Season 1-3 end titles, while the background doesn't appear to change color on every other credit change (though of course since it's in B&W we're not seeing the colors). It looks like the jump credits and changing color backgrounds with the sponsor credit wasn't used until a few shows into Season 4.

[@gcfifthgear]

The Lucy show was always FILMED in color, but not BROADCAST in color until 1965-66

[@jaredjlinden]

The first season (1962-63) was not filmed in color.

[@banthony3775]

There is an interesting opening from 1963 that features Ball and Vance against a brick wall erecting the credits and displaying colorization in segments. This is a rather rare opening.

[@samoyed81966]

I really enjoy the Dippity Do sponsor tag which it starts at 2:35.

[@kubensoobramoney2382]

CBS Lucy Show 1950s

[@pres.jimmycarterrecognized8153]

Hal Linden was not in this ep. 7:35

[@frankdenardo8684]

Nice to see the sponsors. Imperial margarine is made by imperialists Groucho Marx. Mel Torme was Mel Tinker

[@elizabethramirezsierra3700]

The sponsors that brought to us by were discontinued years ago

[@gcfifthgear]

Lifebuoy soap is still sold in other parts of the world, but not in the U. S. ...and Wisk was discontinued when Henkel rolled out Persil detergent in this country, right after Wisk's 60th anniversary in 2016

[@husamelzien5738]

2:28 is that Elizabeth Montgomery?

[@pres.jimmycarterrecognized8153]

Sure ain't!

[@hanschristianbrando5588]

Too bad Candy Moore wasn't in the show anymore to do the Toni and Dippity Doo commercials. To say nothing of Vivian Vance.

[@edkienzler406]

The intro was from season 1 not 4

[@tombovitale2597]

I remember pepsodent tooth paste but not lifeboy soap

[@OldsVistaCruiser]

Lifebuoy was a prominent soap into at least the 1970s. In the 1930s, the Phillies had a billboard on the outfield wall of Baker Bowl that read, "The Phillies use LIFEBUOY." In 1935, someone snuck into the ballpark one night and painted, "And they still stink!" on the billboard!

[@bobjersey]

My daddy used Lifebuoy for a time... I didn't care for the scent...

[@jensmom604]

My grandparents used it. Rather pungent odor. Lifebuoy not Pepsodent.

[@jadenjohnson5987]

5:13

[@jadenjohnson5987]

7:55

[@jadenjohnson5987]

7:01

[@scottmiller6495]

Ending theme not strong enough!

[@timothycabotaje2821]

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