The making of "Closer to Your Bed" - Simon Le Bon and Nick Wood

"Closer to Your Bed" was written by Simon Le Bon and Nick Wood for their seminar at the 2017 Cannes Lions International Festival of Creativity. This video shows the making of the song, starting with Simon and Nick's meeting on May 29, 2017 in London, followed by visits to Tokyo and Los Angeles to pick the brains of Syn's creative team.
During the seminar, which centered around creative collaboration and took place on Saturday 17th June, Simon and Nick invited the audience to record themselves performing finger snaps and singing the main chorus of the song on their phones. The recordings were sent to Syn, and added into the final mix of the song, which is set to be released soon.
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Syn is the vision of three founders, partners and very good friends. Nick Wood, Simon Le Bon and Yasmin Le Bon fashioned an agency to produce creative commercial music for brands and media, and committed their first initials to its name. Syn's studios in Tokyo and Los Angeles, along with the new facility in Beijing, work both alone and in sync, passing the baton to meet the most pressing deadlines. Our four creative departments are constantly creating new ideas and concepts that propel our clients' visions to their full potential.
Welcome to Syn.
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