The Making of Dil Na Umeed Toh Nahin I Roshaneh Zafar | Kashf Foundation I Yumna Zaidi

[@binteyousuf1701]

What's good with KASHF projects is that issues are raised but not sensationalised. Vulgarity/Chhichhorpan nhi hota, chaska nhi hota. Boht khoobsurti se kahani ko portray kertay hain.

[@arpitachatterjee4928]

Also the fact that Kashf Foundation not only highlights the prob but also suggests solutions to it...

[@sabahatmazhar6056]

What can be said about DNUTN that hasn’t been said already. However, I must say, Roshaneh Zafar, what an amazing person she is. Her poise, intelligence, articulation, and sophistication all speak volumes. Looking forward to all her upcoming projects...

[@gerryburntwood9617]

A well scripted drama which needs to be continuously reinforced so that the society as a whole and the people in power work towards stemming this horrific trafficking of women and children! It needs worldwide exposure and worldwide collective actions to bring those traffickers to book!

[@mondayg8113]

Amna dont be footage hungry ...guest ki baat main apni shakal na dalain ...shukriya

[@MrProsPlaying]

I wish this is the voice of Pakistan’s feminism movement not the arm chair army that just takes on social media until another headline comes up

[@creativevibes6672]

DNUTN was a subject that could have easily turned into a story of gore/darkness/aggression on one extreme or OTT melodrama with loads of tears, self sacrificing characters put on the pedestal on the other extreme. Thanks to the entire team involved in it's creation for keeping it real. Inspite of the many big names in the cast, thanks for giving equal justice to all the tracks and not letting stars overpower the story. A thunderous applause to the entire team for such a thoughtful creation.👏👏 🙌🙌

[@saminanagi3957]

Hats off to Roshane Zafar. She is doing tremendous job. We should be proud of ladies like her.

[@ASaulat]

The upcoming topic she talked about, unpaid labour, health issues, enterprenureship etc. are what i really need to talk about. Great idea.

[@Aqsaa286]

It’s high time HUM TV , GEO and ARY think twice about the kind of content they show on their channels. Their loss. DNUTN was a gem. such a beautiful drama.

[@omeraanwar2062]

Roshanay zafer u, kashf foundation, amina mufti, kashif nisar and all actor did a great great job. Thank u thank u thank u for giving us DNTN. Is was superb loved every bit of it.. bless u all

[@Padmachainani]

It was a complete pleasure to hear Roshane Ma'am. Her sensitivity and her intelligence was unmistakable. Hats off to Kashf Foundation 👍 Thank you Amnaaji-for bringing her to us.

[@zsalman1433]

Please request the authorities to ban daramas like “Ishq Hai” as it’s these kind of extremist and psychos which are glorified are extreme lovers and hero’s hence blurring the line between right and wrong behaviors among our youngsters.

[@SomethingHaute]

Banning is not the right way forward guys. There needs to be freedom of choice and bad content just needs to be flushed out by good content.

[@tehniyatahsan354]

The audience needs to take some responsibility as well. If we stop watching garbage, they won't produce it.

[@just_maha]

You can see the intention of drama makers through the drama even if you aren't aware of the hard work put into the project (if any) and DNUTN has always moved us viewers without knowing the makers' process and now there's another reason to love it. One of the strongest aspects for me as a viewer was that it wasn't linear storytelling.. I could more easily connect to Sumbul in earlier episodes because I was watching Rakhi's story simultaneously. All right people were chosen for their respective jobs the writer, director, & the actors and it showed.

[@sabahatmazhar6056]

I agree. The drama was much more engaging and interesting because they showed the journey plus the present simultaneously. Kudos to the director.

[@just_maha]

Woah!! I followed everything about the drama but didn't realize Roshany sang the song herself.. How did I miss that? It was so unconventional and beautiful 💯

[@msmehmood]

If my memory serves me right , i think she sang a song on PTV n it was very well received

[@just_maha]

@@msmehmood Wow I didn't know that.. will be searching then.

[@MrProsPlaying]

@@msmehmood yes ‘Falak pe kaisa ye chand nikla’

[@mahnoorqureshi3281]

Will watch the show later, but thank you Kashf foundation for creating awareness through such a wonderful, positive, progressive drama. It gave has hope. Please try to get it on Netflix, for a broader audience that it deserves. Looking forward to the next project.

[@shaheenfareedi6263]

Plz watch

[@gerryburntwood9617]

Yep a Netflix exposure would reach far more people as this is a global issue of women trafickking!

[@mahnoorqureshi3281]

@@gerryburntwood9617 If it gets on Netflix, it would not only be a big slap on the big channels that didn't take it, but they would also start making similar dramas. Going international is the only way of bringing in new content. Otherwise we would remain stuck in saas buhu, obsessive lovers, love triangles. India's content is improving. Did you watch Mimi?

[@gerryburntwood9617]

@@mahnoorqureshi3281 Mimi? No where is that being broadcasts?

[@mahnoorqureshi3281]

@@gerryburntwood9617 Netflix

[@saniaf258]

A drama like Ankahi and Tanhaiyan? Woah, cannot wait!

[@zarinakhan9024]

Her voice is so unique and reflects optimism. Thank you Aamna for interviewing such an inspirational lady. 😊💞

[@dachampmaz]

Yes

[@alukachalu5838]

Dil na umeed toh nahi has a loyal fanbase we love the whole cast, started it because of Yumna of course fell in love with each and every character

[@tasneemshahid98]

In an Islamic country with so many dos and donts Roshane mam is doing a fantastic job by edutainment. Admire each of her project her courage to speak about issues.Its very difficult yet important to call out patriarchy in daily day to day instances which are formed and normalised years ago but should change in society now. Thanks for making an effort to make us think and reason.

[@TarabAkhtar]

I want more dramas like dil na umeed to nahi ❤️ masterpiece

[@qamarzaman2849]

Hats off to the kashaf foundation for giving us such serial with such characters specifically the hero who is actually the hero who is not an physical or emotional abuser like haider(fitoor), obsessive lover like shahzaib( ishq hai), psychotic hamza(fitoor), stalker feedi(kam3) abductor sardar saif(muqaddar), marital raper and murderer of his unborn child like bashar(bashar momin) and can't be manipulated by others like zamman(thora sa haq).... he was gentle, soft spoken, brave, man of words and ethics intelligent, compassionate and focused to get studies and at the sametime vulnerable.... perfect casting of Wahaj ali for this character....

[@Sabeenist]

Dil naumeed was such a brilliant project. I was constantly amazed that such a topic was dealt without any masala or vulgarity. Every message was delivered with such sensitivity. We were hooked from the first episode and every track was interesting, every character well rounded and well thought out. Thank you for giving us such a memorable drama.

[@qi7286]

Thank you so much for DNUTN... I am sure this his has changed our narrative for good.. All of us have heard this phrase, do number auratain, commonly use for sex workers and other day someone was narrating the story and used this phrase and it made me so uncomfortable that I cannot explain in words. This project is eye opening for so many of us. Weldone kashf foundation.

[@muqaddassiddique2691]

Absolutely loved the interview. What an amazing women with such a sane thought process. This is what we need to talk about and these are the people who have complete knowledge about the issues prevailing in the society with facts and figures and then they talk about it.

[@sarat8577]

What an intelligent and eloquent woman. Hats off to her for driving change through Kashf foundation on so many fronts including via Media. Btw what a great analysis of Kashif Vs Ehtashamuddin. Also non linear storytelling made this story so unique and effective so great call on that !

[@arpitachatterjee4928]

Thank you Amna for this fantastic n inspirrational interview with Roshaneh Zafar...Such a gem of a person she is...Congratulations to all the ppl involved in DNTN..U all were fabulous... Waiting for next project of Kashf Foundation eagerly.. All the best to Kashf Foundation👍

[@sameeramaryam5140]

Such a good interview.. I wish the writers of fitoor and Ishq hy think the same way.. Tired of sick dramas.. We need more dramas like DNUTN, Parizaad and some fun loving dramas like Ishq jalebi.

[@priti7524]

I saw an interview of the whole team before tge show went on air and was so impressed by all this. It was a 1 hour or so promotion and was done by Madam Noorjahan's daughter. It was a treat to watch. Commendable work done by Kashf Foundation. Phenomenal!! Aamna, great job for bringing the deep insight into the work put in the project,the research and the whole process through this interview. 👍❤ Ms.Roshane is a great personality!

[@hamnahsaqib2147]

Such a mature, intelligent and just incredible interview! Probably my favorite in a long time!!

[@yasminkhoja7985]

Thank you SO much Amna for this interaction with this amazing lady! I’ve always admired Roshaneh for all that she has done towards the cause of women empowerment and for highlighting children’s rights in Pakistan. Kudos to her and her brainchild Kashf Foundation for being that beacon of hope! There couldn’t have been a better time to highlight these issues and the work being done to resolve them, and DNUTN has played a pivotal role in this. I just wish there had been a larger viewership for this gem of a production! After the recent shocking and disturbing events that have taken place, this was a much needed conversation to bring about some semblance of optimism in our hearts and minds….that there is hope for more awareness and justice for the ‘weaker’ members of our society. ❤️

[@iamme.8596]

I had goosebumps throughout this interview. DNUTN will remain very close to my heart for innumerous reasons. The top one- I came very close to getting trafficked at an age of 20. I used to travel by train from my hometown in North India to Mysore via Delhi and Bangalore while in college. My journey was long with a 11-12 hrs lay over in ladies waiting area at the New Delhi Railway Station. I looked petite and definitely not 20 at that time. The incident happened at the platform #1 Cafeteria. While eating at a table, I was joined by a middle age couple who started a conversation with me. I was giving one word answers and had a very strong negative gut feeling about them. All of a sudden they invited me to Meerut which is 2 hour drive from Delhi. By then, every sense in my gut told me to get away as quickly and quietly as I could. I politely refused the offer. I could see the two of them communicate through their eyes. I felt negative vibes. As I got up to leave soon after, the invitation to Meerut was repeated by the man. I shook my head for a No and walked away. But I was extremely scared. I kept checking over my shoulders to make sure no one was following me. And no one was. It would be extremely impossible to forcefully abduct a person from that crowded platform but not the way this couple had approached me. God was definitely watching over me on that day and has continued to do so. It’s important to listen to our gut feelings and become street smart.

[@AA-kd4kd]

Thank God you got away. More power to you! Love from Karachi!

[@iamme.8596]

@@AA-kd4kd yes I did. I can’t imagine, how many young children were approached by them and the outcome of that.

[@shaziachaudhry3871]

A million thanks and appreciations to Rooshane and the entire DNITN team for casting this wonderful story. It was a brilliant drama definitely worth watching. I loved the part where It showed women power. Let’s pray and hope that it can serve the purpose especially in terms of raising awareness against women trafficking and child labor. Such stories need to be brought more often as these are some of the typical issues not just in Pakistan but also globally. We want to watch this type of dramas not saas- baho or nand- bhaabi conspiracy stories.

[@SadiaAbbas0511]

Oh this is just great she's an amazing person working for a cause.. So inspirational ❤️ and I've known her since my childhood her song falak pe kaisa yeh chaand nikla has always been in my memories

[@beenishtauseef8262]

What a surprise that she has sung the ost of dil na umeed tu nai. Falak pai kaisa ye chand nikla......that song was in my childhood memories. Very surprised to know. Well done kashf foundation. Waiting anxiously for the next project.

[@fatimaali881]

If I am not wrong she is Tahira Syed's niece too

[@sameenabegum7358]

I love love Dil na umeed toh nahi. I love the fact the drama has given so many messages . Mashallah ❤️😘I love this interview. Way this she speaks and her voice. I love her voice.

[@binteyousuf1701]

Thank you for mentioning "Falak se kaisa ye chaand nikla" .... I love the song, the vibrancy & joy it brings

[@user-ju4kk2cd1f]

What a wonderful interview between two strong women! So much love to Aamna and Roshane Zafar.

[@mahnoorqureshi3281]

Very meaningful, enlightened discussion. Didn't know that the OST was sung by Roshaney, and why not, music,singing runs in her blood. 🙂 Very excited for their project on the lines of un kahi and dhoop kinaray. They already have set the standard very high. One thing is for sure that if anyone can do it after Haseena Moin, it's them.

[@elusion2012]

I really liked Amna's camera placement. And her background was beautiful too.

[@shah237]

What an incredible woman Roshany is. I am immensely impressed by what she is doing. I have loved every drama her foundation has produced/ was a part off. Such a role model. So much conviction, so much dedication and commitment. I didnt want her interview to end! Thank you Roshany for your incredible work that you are doing and cant wait for your future projects 👏

[@ashnagupta3342]

What a tremendous efforts #kashffoundation doing hatsoff to #Roshanehzafar & team behind for doing such detailed analysis on such serious issues like Human trafficking & child labour & many more... gave us a unforgtable journey of #DilNaUmeedTohNahi...thank u so much #somethinghaute & Roshaneh-Aamna lots of respect to such strong ladies

[@ramanjotkaur8731]

Thanks Ammna, one of the best interview🌸 love from Punjab(India).

[@aashiidrisi7239]

Such an important conversation...this lady is so intelligent. DNUTN is definitely class apart and no wonder people like her are behind this wonderful drama. After DNUTN I'm really looking forward to their next project. May Allah bless you people.

[@sudhapidaparthi1667]

I think , whenever you meet her next please do ask her, her story, issues she faced while even thinking of starting something like kashf, after starting what all has she actually dealt with..as a girl in this century, I think I would not be given that access to do something for others without me being "settled" first, so her journey should actually be showcased that might inspire many.

[@tahreemtahir3420]

May Allah bless her and people like her who are working for bringing the real change in our society.

[@sarahkhan3711]

What an inspiration, Roshane Zafar is! Her Kashf Foundation has done such important service to empower women. Hats off!

[@gerryburntwood9617]

Poor drama is like eating junk food, bad for your health! Stand up and demand good contents in your dramas, you have massive talented people, ( writers, directors producers, cinematographers, actors, etc);with progressive outlook, and insight in Pakistan!

[@imanahsan63]

This interview was such a delight to watch!!! Thank you Amna for conducting this interview, really appreciate it!!

[@Riz64019]

Thats called intelligent woman who knows her why's very well..apperciate it

[@aayjay89]

Above all the good stuff that she does, her singing takes the cake. Loved the ost of Akhri Station and now this too.

[@AyeshaAmir-18]

This was the best interview Amna and Something Haute has ever done! Every single topic, query and issue was addressed in a very straightforward and concise way. Roshaneh Zafar is truly an inspiration and a role model for all women in our society to look up to. ♥️ Keep it up Team Something Haute

[@shanthiom17]

Great interview and a wonderful introduction regarding the topic Amnaji. Thank you for this interview with Roshane Zafar. Big fan of all her work…especially Udaari, Aaakhri Station, and DNUTN. It’s also important to understand the patriarchal framework, and it’s deep historical roots which justifies male control over women. Please continue to make shows like these and continue to have these conversations.

[@bilal_ahmed1011]

DNUTN is a significant reminder of the fact that good content does not necessarily have to be preachy or non engaging to have impact. The fact that this series was so engaging and enthralling an experience, while subtly carving out a path for enlightenment to reach out in places that have been darkened by the evils of society, is a living example of the important concept of responsible capitalism. Thank you Something Haute for bringing this interview and team DNUTN for making this drama.

[@msukpk]

What a great speaker with clearity of mind👍

[@Manahil124]

Very interesting interview ✔❤ 46 mins ka pta hi ni chala 👍 we need dramas like DNUTN ❤

[@ranamalik9892]

Amazing interview and hats of to Roshane Zafar . I am so proud feeling in Pakistan 🇵🇰 we have such a talented and hardworking people , this drama 🎭 when I watched I had a goosebumps!!

[@Munibakhan-wi2rl]

Thank you for this interview. Its so inspirational. Its a thought process that I've had but I haven't been able to do anything about it practically. One day InshaAllah. Thank you roshane for being who you are and giving back to pakistan.

[@shaziakhan5717]

Excellent interview... worth watching. Thoroughly enjoyed

[@umar140181]

An excellent project indeed like all your previous projects Roshane. You are doing fabulous job, a big round of applause.

[@missysvlog8388]

Thank you amna n team . ❤ looking forward to seeing more of kashaf foundations work inshaaAllah please promote dramas like this don't go after big production which are showing problematic issues

[@La_pros]

My first memory of Roshane Zafar is when she sung the song “ Falak pe kaisa ye chand nikla “ for many years ago.

[@amatunhasan]

Loved, loved, loved the interview. Thank you 😊

[@rupalpatel9798]

I think a big thanks should also go to Something Haute team, you guys not only reviewed DNUTN but promoted the drama on your platform. Hassan's review from a male perspective was also refreshing. Can't wait for the next project and going watch the other older dramas I missed. Lots of love from Australia ❤

[@niloferhamza3344]

Thanks for such an enjoyable interview, very happy with Kashf. Well Done 👍

[@samanbahram8113]

I just watched this interview. I really enjoyed the intellectual talk between two educated and mature women. Thank you for all your hard work. I was hooked with DNTN from the beginning when its teasers came out. Thank you Roshaneh Zafar and your entire team for showing us an unconventional story. I appreciate Aminah for bringing us this interview. We need more interviews like these. Love from USA 🇺🇸.

[@Fozia972]

Very positive vibes throughout this interview. Hoping that our society will start seeing a clear picture of the society and improve as a nation.

[@areebamohsen4483]

It felt great to know about the process of creating DNUTN. This has to be my favorite show of this year. A big thank you to everyone involved with creating this masterpiece.

[@moeezmufti6274]

Ma Sha Allah, Ms Roshane is a very intelligent and sensible person who not only wants to change narrative but also understand how viewers are enticed by making them aware as well as entertain them. DNUTN was a prime example how responsible storytelling can be done that will create awareness but also hook them and in this case provided thrill and suspense for the audience. A masterpiece it is in every definition of the word. Kudos to her, her team and especially Amna Mufti and Kashif Nisar. Also, a remarkable interview. PS. Will you guys interview Amna Mufti since primary foundations of the drama have been interviewed. Also it will be incredibly interesting to know her thought process, her ability to characterise her characters and also her sensitivity towards the issues. Its is humble request. 😊

[@nottynaanisimiraheal3454]

This one has my ❤️it echoes my thoughts…. Roshanay a standing ovation❣️

[@rnaqvi3628]

Loved the interview.... I can see her passion for the work she does .

[@Sam-iy2el]

what a fantastic interview this was...... this shows what intention the makers have while making a project like DNUTN... hats off...

[@hijab2412]

Thoroughly enjoyed the interview... Thank you so much Amna...

[@anjummubasshir6922]

Rihaai ost ke lyrics were so strong Aur Akhri station ke lyrics to inspirational hai. And apke aur dramas ka hum wait kar rahe all were beautiful and with life changing messages

[@rafiaazmat8665]

Thank you for a very interesting and enlightening interview.

[@innocentmahnoor]

Dil na umeed toh nhe is indeed a masterpiece. One of the best drama in history of Pakistan. My love for this drama is not ending any soon❤️ 4 trends at a same time on Twitter and lastest about three days is HUGE!!

[@sanaasaqib8956]

This was one of the best interviews ever 👌👌👌👌 Hats off to her for making such beautiful dramas ❤️❤️

[@amnarashid9673]

Amazing person. May God bless her. Has she acted as well or any tv show? Aise lagta hai dekha hai pehle.

[@arshiayousaf5182]

What a great woman. What a wonderful drama. V wel done interview. Thankx Amna

[@azrazaheershah4687]

What a brilliant young lady and what a fantastic interview! Thoroughly enjoyable, enlightening and impressive. Very good prompts Amna. And excellent narrative and perspectives Roshane Zafar.

[@lisathegreat1000]

آمنہ بیٹی ! یہ پروگرام بھی impactful ہے در حقیقت ۔ شُکریہ 🇨🇦سے

[@ASaulat]

I still remember "Fakak pe kaisa ye chabd nikla". That was beautuful decent voice song. Two great ladies talking to change minds basically

[@dr.rubina6198]

Thank you so much for this interview Aamna. We got to know the whole thought and working process behind this masterpiece that we watched on screen. Hats off to the whole team.

[@mehrshahzadkhan]

Yaarrr i wantt more of these dramassss and something like ankahi etc

[@m_b582]

What a great interview. We need more women like Roshaneh in our society. Thanks Aamna.

[@Ankitajp123]

DNUTN is a reality, focusing on the positive side of life ,changing our thought process which we all ignore, thank you - the team of DNUTN also Amna and Hassan to bring up such support and positivity. This should be the role of SOCIAL MEDIA which something haute is doing

[@Capricornshassan]

Great initiative by kashf foundation

[@elusion2012]

Amna asked all the right questions!

[@Electronicalengineer]

There are few people you can listen to while they discuss such a serious topic. Roshane is definitely one of them. Thank you for giving us DNUTN and most importantly giving for hope

[@mishhimalik4885]

Thank you for this interview amna 👍🏻

[@AmyP-zn9dz]

Thank you Amna for inviting Roshaneh Zafar.Kashf Foundation is doing some amazing work and I wish them even more success

[@walktothereality552]

Loved this interview. Thankyou amna for bringing it for us!

[@gicnusrat2734]

Thank you so much for awesome video hasan bhai and Aamna baji.indeed this is one of the best drama in 2021. I wish it could be a little longer but glad to see how wonderful team made such a master piece .everyone needs a standing ovation from outside. Love and respect from India.

[@mariamhasany5250]

Roshane Zafar thank you so much from the bottom of my heart! It is such valiant effort to make a project like this! Hats off to you and God bless you ♡♡♡♡

[@shaz6045]

Eagerly awaiting for future projects of Kashif foundation.

[@sdtariq1392]

Thankyou very much Amna you have done a tremendous job by interviewing such an intellect of our society. What a woman Ma'am Roshaneh is. Thank you for bringing her work and thoughts into light. Looking forward for more projects of Kash Foundation.

[@Shamimsie797]

thanks for the lovely interview, i loved Dil Na Umeed Toh Nahi

[@alukachalu5838]

THANK YOU FOR THIS INTERVIEW

[@rabiyanasir3793]

Plz amnaaaa where is this kurta frommm ????

[@mariamnawaz9855]

A small suggestion to increase the reach of phenomenal videos like this one is to have urdu subtitles. Not everyone understands such profound English, and also considering the intent to take the message of DNUTN to the terrestrial masses, having urdu subtitles would certainly help. Great job SH & kudos to Kashf foundation.

[@fk3152]

I do agree with you. My husband really wants to wathch these interviews and review but because he is not so good in English. He loses interest..

[@salaamletstalk]

Thank you so much, Amna for giving us this interview. Roshane is such an intelligent woman who not only has an amazing personality but is truly rich in her sensitivity and creativity towards her work. I absolutely loved how she articulated the creative process and work that goes into the Kashf foundation projects and they are a testament to that. There so many basic issues that people do not realise are actual issues because they are ingrained in the cultural thread of our society's fabric and we can only highlight them if we do so sensitively. Change and positive influence can only be seen when it is inspired, not forced onto people. #ahugeshoutouttotheteamofDNUTN #PLEASEMAKEITAVAILABLEONANINTERNATIONALPLATFORM

[@Faiza-Irfan]

Can’t thank you enough Aamna! So excited to see this interview

[@fk3152]

Thank you Amna for introducing us to a phenomenal lady. Really admire her work and thought process..

[@rahilabasir3142]

Well done Roshany 👏👏👏your flowless effor wins our heart👍👌💕💖💝💞💓❤