The Making of Mura Masa's "What If I Go?" | Deconstructed

U.K. DJ and producer ​Mura Masa dropped his self-titled debut album last year, marking the culmination of several years of growing buzz and collaborations with high-profile artists. The album includes collaborations with A$AP Rocky, Charli XCX, Desiigner, and more, but it’s “What If I Go?,” Mura Masa’s collaboration with Irish singer-songwriter Bonzai, that has stuck with many fans. Since the album’s release last July, “What If I Go?” has earned over 42 million Spotify streams.
Read more on Genius: genius.com/a/t...
Read all the lyrics to "What If I Go?" on Genius: genius.com/Mur...
CREDITS:
Executive Producer: Felicia Kelley
Creative Director: Andrew Oppeneer
Producer: Ndeye Thioubou
Director/Editor: Jeffrey Soffer
Shooter: Bryan Fox
Editor: Zach Cooper
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[@majesticcasual]

Such a humble guy ✨

[@jonandsn]

Hi Majestic!

[@RoyaltyProductionsDA]

He’s saying BS, you’ll have a more guaranteed career & not be a one hit wonder if you produce to make a good song everytime. I’m Very dissapointed to hear him say that 1000 bad idea thing

[@gonzomuse]

He is talking about working through ideas. Most producers/writers have hundreds of song ideas on their drives and most get discarded because they just aren't good enough. That's just the reality of it. Why waste your time continuing working on something that you know isn't happening? No-one I know constantly shits gold. It's that classic thing wake up the next day and go "WTF was I thinking?". Just throw that shit away, and start again, It will bring you closer to your next incredible song.

[@daaze1093]

RoyaltyProductionsDA Even deadmau5 said it's important to know when an idea isn't working and to ditch it and try something else. The more shitty ideas you get out your system the closer you get to making something good.

[@nonetaken5841]

I knew you'd be here

[@ianblackburn2645]

Mura one of the coolest and refreshing producers out there

[@jingshen-2760]

I agree

[@shotbyumar]

flume too

[@LASHH9669]

Mura putting all these beatmakers to shame by actually explaining what he did musically rather than just putting some drums over a sample and getting lucky with a big rap feature. Best episode in the series yet.

[@Amaury1514]

Finally another deconstructed with some depth.

[@norwaydude96]

And something that isn't just a rap beat too!

[@Nokitron]

Even EDM could be "rap beat". What is rap beat anyway?

[@Crad4DRC]

which other ones do you like? curious cause i don't watch a lot of these because they're so shallow...would love to see more like this one

[@Nokitron]

Crad4DRC Chance the Rapper's Problem is pretty great

[@Crad4DRC]

Ah yeah, I enjoyed that one as well! BrassTracks definitely came through with that one.

[@HandsUpDK]

So weird seing my favourite song being deconstructed like this, after you've lived with it for so long and have so many memories associated with it.

[@MiloHelmes]

Exactly.

[@titoodenigbo]

Yeah it’s trippy af

[@TheFearlessGoat]

finally, a talented producer who doesn't follow the formula every other type beat produce follows

[@Astral_Blitz]

Ｇ͟IＧ͟NＧ͟Ｇ͟NＧ͟EＧ͟Ｇ͟ Ｇ͟NＧ͟Ｇ͟HＧ͟Ｇ͟NＧ͟IＧ͟NＧ͟E I'm one of those guys lol.

[@dvd5219]

Definitely refreshing. My ears are worn out from hearing the same basic loops with cut and paste drums

[@HipsterskyDrwal]

Agree

[@mikethevicious]

These producers are barely producing ... they even using midi hi hats now... shot is crazy out here lol

[@TheDrMaori]

100% The majority of producers around are waveriders. Sure it's good to enjoy something, but all everyone does is replicate and change it up a little. It's harder and harder to find authentic styles sadly.

[@contrasbeatshop]

finally a beat that isnt just like 1) so yeah i got a sample from a sample pack 2) i added some snares and hi hats and kicks 3) uh then i put the 808 you know you just gotta have that vibe n that swing yeah thats it

[@Celebby9]

lmao too accurate

[@ahmedjaved4454]

dont forget the " uhhh i halfsped it using grossbeat"

[@DHawkBeats]

Ahmed Javed lmao @bighead

[@hassroek]

u know what as long as it sounds nice i really could not care less about how the beat was made

[@Taigee0]

Jonas Pelmeni facts

[@diaboli5255]

mura masa in my top 5 100%

[@mangerang]

pfft top 3 ugly

[@skykonradino]

Oh finally some beat without using Grossbeat.

[@ianblackburn2645]

skykonradino loool

[@mkz6873]

😂😂😂😂😂😂😂😂

[@editexel]

You can use Gross Beat outside of FL

[@alvarocaraballo8574]

Thats the magic of ableton

[@monk4328221]

Who cares

[@xeiku7940]

Nice to see an actual fucking dope producer explain how they created an entire song rather than just throw drums over a basic ass sample like most of these trap producers for all the mainstream shit. I'd personally love to see more producers like Mura Masa on here... producers like Cashmere Cat, Flume, Clams Casino, Frank Dukes, araabmuzik, Hudson Mohawke x Lunice, Mr. Carmack, Sango, Monte Booker, Kaytranada etc.

[@911wasindeedafalseflag]

Xeiku most of flumes songs are strait samples from samplephonics dont get it twisted

[@xeiku7940]

Vertex that is definitely true but by no means is Flume's music basic or sounds like anything else out there...

[@Max-zh5ou]

Vertex well skin is pretty much a SOPHIE ripoff but more mainstream sounding, so it does sound like other stuff out there, his first album was way more original

[@HipsterskyDrwal]

Skrillex maybe

[@noahmalmstedt9735]

I would literally die if flume did one of these

[@haiderh042]

*Mura Masa ❤💥*

[@AllinAfrica-tq1qh]

Thanx for bringing Mura masa

[@ona907]

I've been waiting for a breakdown from him!

[@fortytwo3894]

Mura Masa is amazing 🔥🔥🔥

[@manemejeff99]

Yes!!!! Mura Masa is one of my favorites ever!!!

[@jacobdaly553]

The greatest series out there

[@n.6075]

A C I D For us producers

[@whereuat1886]

More of this plz 🔥🔥🔥

[@leafbudi]

finally something top tier

[@graypaint]

IMAGINE having access to these files to hear those sounds isolated .... i'd do it all day

[@Simpsxn]

steel drum is one of the most underrated instruments. glad it was implemented.

[@LukeZealand]

Oh my god... this is a good video. It gives reassurance seeing that it’s not a super power to produce music like that he’s doing some of the most basic textbook stuff. So cool man, top 5 songs of all time for me.

[@SamHigo]

this is definitely the most in depth episode

[@jcalebbb]

*I’ve always wanted to see how he made this all my life*

[@anthony7960]

i fucking love this man. So talented. Pushes the genre forward. One of the absolute best

[@HailCaesxrBeats]

Finally someone with fresh original beats

[@juraganbeat]

U.K.'s vibe ..

[@boikoi643]

They should do his whole album, I mean it’s a masterpiece 🔥

[@JasonTopo]

Get Cashmere Cat

[@modoesstuff]

henri crousteau my man...yes.

[@djoracle8513]

he too shy lol

[@julioespina1950]

YESSSSS. Would love to see him on Victoria's Veil or hell just even Love Incredible

[@MrDX333]

for real never seen him talk b4

[@sanctipaprichio]

he isnt shy, he plays on biggest tour on earth with arianna, cmon its just shy image of him ;)

[@jakubkarczmarczyk6726]

Alex is such an amazing guy man :) He should get much more praise for the way he mixes in so many different interesting and unusual sounds, altered vocal patterns and dialogues. What's more he actually understands the cultural meaning of all he does and incorporates instruments like the harp which you hear very rarely in today's music. I think what he does is unique and I can't wait for more hits to come! :D

[@perrofunky7832]

BRING ROMIL FROM BROCKHAMTPON :))))

[@ritzabethpadilla6474]

Yaaaaaas. Such an producer. Same with Cashmere Cat and Mura Masa.

[@SYVERIA]

Mura Masa makes music for Apple commercials. And I’m all for it.

[@dannyboycinco]

more people like this please! Finally a producer that knows how to program a synth and go into depth about his production process.

[@erik78292]

One of the most talented producers out there!

[@ianrevengeconnor9940]

I’ve been waiting for this one. FINALLY!

[@TG-ru4fd]

The first ten seconds made me feel like there's hope when producing my own music

[@sneakpeek3405]

FINALLY IVE BEEN WAITING. THANK U FOR THIS

[@michaelt9245]

This mans first song on SC was a jersey club track, im hyped to see where he's going after this

[@derekvasquez6485]

3:55 sounds so damn good i love mura masa

[@aominaito]

Great breakdown. One of my favourite tracks ever!

[@raytrumble1994]

I love these type of videos!

[@TAI-ep9zp]

such a talented dude, plus he takes inspiration from some of the coolest things. Genuine guy.

[@Easydiamondlol]

Best episode yet, with a REAL producer!

[@ZephyrsSong]

Goes to show that yeah you don't need music theory but it sure does give some backbone to what you make

[@ItsKravex]

crazy that when he first sent it out to people they thought the ending was wack, that's my favorite part of the song

[@Kuticul]

finally something more advanced than putting gross beat on a sample with some generic 808 on top of it, as 80% of so called producers do in more than half of the videos on this channel, also notice how humble he is

[@aeofaiosda]

Yay! Thank you. this is my favorite song! so beautiful

[@Stvrk]

*YES I LOVE THIS GUY* More Mura Masa pls!

[@vonlionwav]

Keep em Coming!

[@BoxoutMusic]

He just makes it look so easy

[@munay5034]

I love this guy's music and personality

[@gilangakbar8038]

I really really not ready for this... much thanks Genius

[@justiniwuoha]

That vocal chord at 3:13 is amazing 🔥

[@travisbaguio4854]

GET SANGO ON HERE. MORE OF THIS KIND OF MUSIC ON DECONSTRUCTED PLS TY GENIUS

[@cckdex]

Travis Baguio sango.... “i went to brazil....”

[@chris_vanto]

This has to be my favorite episode of deconstructed

[@soulrobba9217]

Yessss. They finally put him on Genius. His last project was really good.

[@taexxx9393]

The Best breakdown yet

[@svaniktan]

Finally some recognition to more creative and talented producers

[@demiladeolaleye8766]

This was so unexpected!!!

[@ms.o1765]

I've started producing and he's one of my biggest inspirations. I just love his music and how he pairs some of the weirdest sounds to create such amazing songs. If I can sound 1/100th as good as him one day I'll be a happy woman lol.

[@killezbeats]

Feel you boy. We need to make millions of ideas and just 1 will be good enough to put em out

[@SmilesHapleigh]

YESSSSSSSS, haven’t even watched the video and I already love it

[@SadiqakaSTH]

BEEN WAITING FOR THIS ONE!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@SamB5012]

THANK U FOR THIS GENIUS

[@cloudboymusic8597]

this just made me smile all of a sudden

[@OLWHartist]

Top tier production 🙏🏽

[@RoBustamoveable1]

Glad to see a real producer on here

[@whosantoine]

*nonstop music, no ads*

[@konokonk]

I was really surprised when I heard this song for the first time, and I was captivated! Bonzai's presence also made me feel the strength of a woman, so I listened to this song for a long time! Muramasa has the same name as a famous Japanese sword, so as a Japanese person, I felt a sense of affinity with it.

[@aaroncurry2238]

I love this man and his music So good and each song tells a story ❤️

[@amidh642]

I LOVE MURA MASA SO MUCHHHH AWWW❤️❤️❤️❤️

[@aislingmcdonough3300]

absolute banger loved learning how it was made

[@cheesybirdmess7349]

He seems like a really nice person to hang out with 😅

[@tomasmathiesen5956]

I love these series, one of the greatest out

[@itsKimAlojado]

I go back to this.

[@troyecara7017]

Oh my gosh this is one of my favourite songs!

[@Ekramrahs]

Bring OZ on Genius next!

[@SirEvj]

safe

[@NOSbeats]

Please make this happen Genius!

[@clementine4084]

Shari ZH yeah. Oh boy😂👌

[@gusdee4844]

Good to see a producer who actually puts time in rather than 3 element trap beats that take 10 min.

[@rileytesman1054]

Best one yettt!!!

[@paceyombex]

Underrated episode, underrated producer.

[@BowlioProductions]

Best act I've ever seen live, absolutely incredible at WHP last summer

[@yogicbeats]

this guy is amazing.

[@amichael60053]

thank you for this

[@LxgalizeYT]

I’d kill for more producers like Lido, Cashmere Cat, Hudson Mohawke, Sinjin Hawke, Rustie.... and less if any mumble rap producers

[@patrickluna6291]

The video hasnt event started i just want to say thank you gENIUS

[@dkuron7563]

More mura masa plz👍🏽👍🏽👍🏽

[@cmturner7]

So talented yet so humble, love it :)

[@AGame0320]

6 years later still learning.

[@amidh642]

There’s so much effort that goes into it😓❤️

[@tomhughes2216]

One of the best out there 👌

[@zilverzero]

these are so awesome

[@srubbag7530]

this track is London through and through

[@catherinehernandez2935]

my eyes and ears have been blessed

[@--CALLGOD]

youtube ad go crazy lmao 🔥🔥🔥🔥

[@sevader4735]

Cool dude making dope tunes! Love it

[@mdmorenno]

mura masa & bonzai ; my fav couple 🌹

[@claytonsmith3882]

This is such a beautiful song.

[@aking6542]

Respect to Genius for showing love to a English producer🤟🏿

[@stephenlaltanpuia9798]

you gotta get medasin too

[@mateoprobst3960]

stephen laltanpuia girls that dance w masego would be perfect!!

[@stephenlaltanpuia9798]

Mateo Probst yuuuuppp

[@hon8812]

one of my fav artists. very unique

[@MrMonoSheep]

Thank you, Alex!