The masterplan to fix 'embarrassed' Haas F1 post-Steiner

New Haas F1 team principal Ayao Komatsu has a huge task on his hands.
Not only must he fill the shoes of larger-than-life predecessor Guenther Steiner, but he must also haul Haas off the bottom of the constructors’ championship - and fast.
Komatsu only found out he was taking over as team boss when owner Gene Haas gave him the good news at the end of last year. He says his priority is to give his team “the environment and framework so they can show their best”.
He’s revealed the first details of his masterplan for achieving that. And first on the agenda is to stress that he is absolutely not trying to be Guenther Steiner.
00:00 The new boss
02:14 Split role
04:27 Tech structure
05:20 Team ceiling
06:51 Avoiding embarrassment
08:42 Steiner's warning
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[@EstebanLopez-bn9pd]

Komatsu as new principal: *hires Guenther Gene: wait, that's illegal.

[@chaseeason6789]

Hallo Gene!

[@EstebanLopez-bn9pd]

@@too1leasyBecause it would be hilarious.

[@rickinielsen1]

Properly communicating among members of large projects is a huge challenge even if they are located all in the same location/building. Having people spread out over 3 locations in vastly different time zones is insane. Going to be impossible without huge amounts of overhead in meetings, travels etc. no matter who is the boss.

[@df8340]

Don't forget multiple languages and work cultures. Won't be easy

[@Cynderfan35]

*looks at Toyota trying to do things own way + long meetings to Japan which caused huge delays* "....what?" i get same feeling with Haas these days.

[@jmercado2062]

One of my favorite recurring moments in F1 was when Steiner does phone calls "Hello Gene"

[@utuberme1]

I read that in Steiner's voice

[@davidvasquez08]

We look like a bunch of wankers

[@WaseemKhsaad]

hygieeneee@@utuberme1

[@meghanaraujo]

Thank you for this😭😭😭

[@Boomhauersdad]

Hi

[@ciaranobyrne087]

If Haas applied for F1 today they would not get in. Hitech had arguably a stronger bid and was not granted approval by the FIA. Gene was so lucky to get his team in just before the budget cap era.

[@adamfazekas9455]

and he was also lucky he got staff and buildings easily from the recently bankrupted Manor team. And nowadays even a company like GM cant get an entry, it is a joke.

[@anydaynow01]

That and he snuggled up to Ferrari as a customer so no doubt there were some politics going on there.

[@leoarc1061]

I don't think it was luck at all. At the time, F1 was more than happy to welcome a new team, as not one but two teams, namely Caterham and Marussia, had just folded.

[@jkliao6486]

He showed interest back then, when F1 was having a hard time. From F1's point of view, Haas is probably way more genuine than what Andretti has been doing rn, because one joined the band during its down time, while the other tried to get on the band wagon when everything is red hot.

[@dantheracer99]

The Haas model was perfect in the Bernie era of F1 but you're right, there's no way they'd be granted access now.

[@MrMartyPlays]

Ayao Komatsu seems like a great guy. Hope he is successful.

[@Boomhauersdad]

Same

[@GethinColes]

Who the hell would voluntarily move to Banbury

[@SmallBlogV8]

To reach a level as high as F1 team boss, sometimes you have to make sacrifices...

[@KlaximumSkroeft]

For F1, anything.

[@YusufEbr]

The level of the bottom of F1​@@SmallBlogV8

[@oikhena]

Could always commute. I mean Brackley is only like 15 mins down the road

[@wraitheful]

What’s wrong with Banbury?

[@ChrisJonescciustn]

the only reason they are not selling now as opposed to in a year from now as they are trying to move up the constructors ladder a couple places to make the team more valuable.

[@aaron_ow]

Haas cannot improve if they continue to use the infrastructure they are using now. They need to address the communication issues within their workforce which is stretched across 3 worksites in different timezones. It's hard to say if sacking Gunther in place of Komatsu would improve the situation, but there is a point to be made that under Gunther's leadership Haas hasn't made a significant improvement in the standings since it started.

[@anydaynow01]

That and two great drivers can't even get the Ferrari the Haas is based on to work, Hamilton with a broken Mercedes beat them. Unfortunately until Ferrari solves their internal problems their customer teams will continue to suffer.

[@Green-Mountainboy]

Well they finished 5th in the constructors their first year in F1 so they could obviously improve with it. Staring to have doubts about them even being around next year at this point but i guess lets see what they do and how this year turns out.

[@ralphe5842]

When the owners aren’t happy with the results they aren’t going to waste more money and if they are spending close to the cap now then a new direction is the way to go Netflix or not.

[@PG-20]

No investment = no improvement That’s a fact of life for F1

[@AttilatheThrilla]

How’s this comment aging?

[@PG-20]

@@AttilatheThrilla to my surprise, like milk, but in a good way. Well done Haas and Komatsu

[@AttilatheThrilla]

@@PG-20 Gunter should’ve been fired years ago.. No improvement and all excuses.. This was the right thing to do… Also who gives a shit about drive to survive popularity??

[@kgandrala]

I feel komatsu is similar to james vowles of williams. Both are extremely talented engineers first, team principals second. That sort of technical oversight and attention to detail has done great things for williams in a short space of time and could work for haas too.

[@jakob.k_design]

Williams also had a ton of investment from dorrilton capitol and hired more engineers from other teams. Both things that haas is not doing.

[@matthewheimlich9176]

Gene Haas "Gunter get better or I'm pulling the plug" also Gene Haas "I'm not here to cash in and sell"

[@absolut7769]

My prediction for Haas is that nothing will change

[@50gary]

Just the fact that Komatsu being an engineer should affect some sort of change. All the best to him and team Haas.

[@kjflyte5088]

They will probably lose a little without the funny character of Gunther, but he is off to Hyundai, so he's still racing.

[@AttilatheThrilla]

How’s this comment aging?

[@ryobibattery]

Haasbros... It's over...

[@AKK5I]

Millions must be embezzled out of a backmarker team...

[@MattO109]

Komatsu has an impossible job. No further investment in the team from Gene and scapegoats found every season it seems.

[@anydaynow01]

Yeah, their best bet may be to visit VW and see how their F1 program is going. If they look solid compared to what Ferrari has in the works they should to hitch their wagon to another horse.

[@MattO109]

@@anydaynow01 Gene Haas does seem insistent that he can get his car performing similarly to the Ferrari because of the parts they share. Personally I think thats a pretty naive thing to think that especially when spending less and having a fraction of their infrastructure.

[@anydaynow01]

@@MattO109 Totally agreed. Not to mention Ferrari has two of the best drivers in their stable also, if they can't get those parts to work consistently Haas doesn't have a chance using the same limited number of parts.

[@TassieLorenzo]

@@MattO109 Having worse drivers than Ferrari too!

[@bravethomasyt]

Haas' main problem is Gene.

[@yt.personal.identification]

Yes. The guy who built a team out of nothing and paid the entire bill himself is the problem with the team. Got it. Seriously. What are you talking about?

[@gmorjuela]

If you reject investing on infrastructure, you are out of F1

[@MoGumbo_]

@@yt.personal.identification he is refusing to invest in any infrastructure, but I get what you're saying.

[@yt.personal.identification]

@@MoGumbo_ He paid for all of the infrastructure.

[@yt.personal.identification]

@@MoGumbo_ ... but you know better than a billionaire who built an F1 team out of nothing

[@PyreEntei]

I'm starting to wonder if the problem isn't at the top, Gene himself. There's been quite a few times he seems... disconnected to how F1 works. While he might be right in saying there's untapped potential with the current levels of investment, hence why he refuses to spend anymore. If he's not careful, all the OTHER teams that are doubling down with investments will make it quite difficult for Haas to keep up.

[@ronbelanger4113]

Gene's overall plan in effect. Zero change.

[@whassupg89]

Even if haas hasn’t been fulfilling its potential up to now, that potential isn’t as high as Gene thinks it is

[@AC030]

I will say, I was always surprised that Guenther was based in the US. Considering he's european and how much of his work entails being in Europe, you think he's spend more time there

[@Tj930]

Good video, Mr Ed, Sir 👍 Great summary

[@Pluckaiy]

Would be fun if Steiner got a new series like welcome to wrexham but in a different series in motor sports with netflix as a sponsor.

[@MsZeeZed]

When you go through the details of the fall-out from the decision to not retain Steiner it sounds so much more sudden, unplanned and chaotic than has been presented so far. 🤞 Haas make it to testing with all their sponsors intact as we’ve seen F1 teams die this way before.

[@Mrneko8]

Usually, almost person who wants to be the f1 engineer in japan would get a job at Honda. but he had gone to england after high school to study in local university alone and had met Takuma Sato at his F3 age, so that he had gotten the job at BAR HONDA. i guess Komatsu is a very talented person than many person thinks.

[@yahyarajaee5883]

We are ignoring that Helmut Marko said one of the reasons for not renewing his contract was a partial ownership of the team?

[@robertr9138]

Is any part for the car even made on a Haas machine tool?

[@straight-edgemalu]

Nope

[@timothysullivan7433]

Hope he can improve this American team. That would be a great story. I like both of their drivers

[@eddieconroy212]

Even with fresh investment I don’t see them being anywhere but last. They might be a bit higher up if another team underperforms, but the business model they have isn’t competitive with other F1 teams.

[@Truth12345]

Let's put nr 3 on the nr1 spot and fill the 2,3 spot also with some junior staff. Surely that will work out.

[@procatprocat9647]

Failing to have an indepth formal handover is always a terrible decision. I've witnessed it occur so many times that I've often insisted that it takes place, even when I'm leaving. I've created simple q&a forms to encourage pertinent points to be recorded. Even f1 has a lot to learn !

[@radamus210]

Focus on what works, target a few tracks and find speed! and please, quit starting on the wrong tires - it never works, you aren't fast enough to under or over cut anyone on the grid. Don't pull a Merc - if something doesn't work, quit sticking with it out of emotion instead of results! Keep trying! Believe it or not, your fans are out here, busting at the seems to scream happiness! Guenther is a One-Of-One dude who will be beloved for eternity, wouldn't be here without him. Now, lets see the One-Of-One Ayao! He's the man now! Clean sheet of paper! Ayao, Write your history! We're with you all the way!

[@SilverScarletSpider]

u should make another community post poll asking the audience if we agree with gerene that haas isnt maxamizing its potential and doesnt need more money.

[@fkez0510]

Whats important to note is that Haas were NOT the slowest team last year, that fluctuated between Alpha Tauri and Sauber. That proves there's at least something there. Hell 2018 and their resurgence in 2022 proves there's something there. While they will never be more than a midfield team i do agree that Haas are not operating at their ceiling and there's more potential from what they currently have, it just needs extracting. Their issues are logistics, development and communication

[@TassieLorenzo]

Honda and Yamaha have a world of trouble in MotoGP from designing and building the bikes in Japan and racing them out of a base in Spain. They don't have the ability to react quickly unlike Aprilia or Ducati who are integrated like a slick F1 team like Red Bull Racing where the race team, design and manufacturing are one and the same (anything identified by the race team gets immediately fed into the system for a fix to be designed and made). Yet HAAS expects to operate not just with two bases but with *three bases* -- one for design, one for manufacture and one for racing. You can't expect that to work well...

[@kylespencer8338]

There will always be a team at the bottom and that team will always be Haas

[@user-tv9xd1uo6l]

Yup

[@Ariespradana13]

Since they got pranked by Rich Energy 😅

[@sirsancti5504]

Well.. I've seen Williams winning, then pointless, now slowly getting back to points. F1 is a long game. Let's enjoy the ride.

[@levantjbean2712]

Except less than fall of their seasons lol

[@KingofFray]

not really, williams was at the bottom all the time when Russell was around

[@AyaxRo]

I honestly hope for a change for the positive. It's sad to see Steiner go as an entertainment figure and staple of the paddock..... however we will finally understand if it was or not Steiner.

[@deabreu.tattoo]

why do you say "Ayo" instead of "Ayao"?

[@CharlesFreck]

He's saying Ayao. His accent just makes the a almost indiscernible, but it is there. He's saying it properly.

[@deabreu.tattoo]

@@CharlesFreck nope, he's missing the second "a"

[@michaeljordan2807]

WE'RE SO BACK!!!

[@Wafflefrieslmdh]

Komatsu needs to visit Daytona next weekend and talk to Mr Andretti

[@ralphe5842]

The Gunt was very entertaining and I’m sure Netflix is very sad to see him go but he hasn’t been that good of a team leader he was terrible with young drivers and if the team is spending what Haas claims then he needed to go. The team has shown speed even last year but not able to maintain the speed during the race I’m sure Ferrari had a say in this direction and folks should remember Haas isn’t a amateur when it comes to racing.

[@ryclemo4942]

Steiner was the perfect team principal. He managed to turn the least known F1 team into one of the most famous to new fans. Team Principals are supposed to be promoters and man managers, not engineers.

[@LPChipi]

I disagree. Team principals are supposed to oversee the entire operation. Of course Steiner wasn't going to do the pitstops or design the car, but it is his responsability to ensure those things work. Even as a promoter and man manager, Steiner wasn't great. He stained the brand with the Rich Energy and Ural Kali deals and missmanaged drivers. Steiner had to go. Though I don't like the way in which it was done.

[@xeakpress2718]

He had to do both of those because Gene had 0 interest in further investment of the team. If stiner didn't do either of those the team would not exist. As for miss managing drivers. Who? ​@LPChipi

[@LPChipi]

@xeakpress2718 High visibility fight with Magnussen, hiring two rookies and I don't think he parted ways amicably with any driver that has driven for him

[@yt.personal.identification]

While Haas paid the bills to create a tram out of nothing. No worries

[@yt.personal.identification]

​@@xeakpress2718He paid to build the team out of nothing. This rubbish about not investigating is ridiculous.

[@robc3754]

Haas also has offices in Houston Texas as well.

[@TommyCubed]

That would be their CNC side of the Haas company. They probably provide the machines but I doubt they work on car parts.

[@Im_helpless]

Only way to fix haas is get an owner who isn’t a clown

[@lwdewhirst6643]

an owner that is interested in more than a tax write off

[@omh8116]

DTS is never going to be the same maaaaaan, rip steiner

[@lespaz1197]

Dts will become even shittier and that has nothing to do with günther.

[@tijmenvanderschaar2849]

It was never good tho

[@oneTOU3]

Are there ties to the Komatsu heavy equipment company?

[@Red_Tsar]

From what I've seen, nope. Just coincidental names.

[@leoarc1061]

Whatever Komatsu promised Gene Haas, I don't think it will be easy to achieve. There is a possibility of Komatsu being in the team principal role only for the near future.

[@dgoodwin1122]

Well, despite everything, one thing is for sure. K-Mag will be racing in a different series next year 😞

[@Theworstchannelposting]

Mr. Haas: These cars are slow as shit!? Wtf is going on!? Random coworker: get the dude that designed the piece of shit to run it, 😆 Mr. Haas: GREAT IDEA!!! random: 😮🎉

[@sirsancti5504]

They kinda did the Ferrari move (Binotto).

[@Peter-hz3vs]

@@sirsancti5504 You mean Binotto leaving or the promoting move? To be fair, from the report, Binotto is quite a good boss for his workers despite being a bit bureaucratic. Him leaving is also logical as they keep making bad strategic move.

[@Theworstchannelposting]

I'm joking, im new to F1, just thought it was ironic.

[@sirsancti5504]

@@Peter-hz3vs The Binotto move from chief-engineer to manager. (Note: I liked Binotto as his first position - he designed a nice base-car).

[@chrisw341]

GO HAAS 🏎️💨💨

[@auricom8472]

I give haas two seasons at most before they're bought by another team or they pull out all together.

[@anydaynow01]

Yep Haas is just looking for the right check amount for the team spot.

[@djoetma]

Shouldn't Gene have fired Steiner earlier? Because the coming season is the outcome of Steiner policy still....

[@TheTotallyRealXiJinping]

‘He wirr not fook smashadu my door!’ - This guy

[@philipjackson5818]

Nothing will change, Ayao was under Steiner the chief technical officer for the team so the car not working was down to him, looking at one episode of Drive to Survive Steiner gave Ayao a good talking to and told him to fix it (the car). As for the factory it should all be under one roof not spread around the globe, Gene Haas needs to get his head out of the sand, am betting this is the last year for this team unless they pull a rabit from the hat.

[@fifasims1996]

Wait I definitely thought that Steiner was based more so in Europe. Like isn't his house and family in Germany?

[@paulotcj]

Disappointed at The Race for not using this video for another passionate and uncalled excuse to why Haas should sell their operations to Andretti.

[@johnbirt9180]

This channel has too many adverts. It’s a shame because I enjoy their content.

[@darknebulae7470]

Its called adblock, unless you're on mobile, then RIP

[@TommyCubed]

​​@darknebulae7470 Android has cracked KZbin apks that are basically premium. Best thing I've done in a while. It even skips ad reads from youtubers lol.

[@SoftBank47]

Haas’ presence got this American back into F1. I hate that we look like a bunch of fokin wankers so often. But I still believe we can have at least a respectable team.

[@Ariespradana13]

I miss 2018 Haas

[@EdisonArias]

We already have the replacement for Williams at the Back of thw field, Im happy is not Sauber or Williams back there.🎉

[@MrArchie800]

If the whole team structure is flawed and short of much needed strategic investment (as seems the case looking from the outside) then changing TP will have as much effect as a fart in a hurricane. Which begs the questions; does Gene Haas really get F1? Does he have the time and energy to commit given his other projects?

[@beaujeste1]

‘Bread and Circuses…’

[@HorsecreekDK]

I need an explainer video to show me how aerodynamics can cause a car to eat the tires like the Haas does.

[@MA-ys7sl]

F1 & fia should not allow a team that only in it just for promotion and money alone. This is the top pinnacle of motorsport, everyone is working hard not just for business but to win, but the problem is not the team but the owner itself.

[@01AceAlpha]

Steiner was there for a long time. Mediocrity at that length of tenure requires a leadership change, no matter how likeable the character.

[@pjperkin2446]

Haas will sell at the end of next season to Andretti, Gene is a business man and knows that an F1 team who's in last sells for less than a team who finishes in 7th or 8th, simple business. Because Haas have a good car in qualy, they need not focus on outright pace all in all, rather a 70%-30% on race day to qualy, an overall decent car will sell better than a qualy or race "merchant". Haas has already given up, but Andretti have a new HQ being built, Haas might also look for a deal that will discount the overall sale price by keeping Haas as a title sponsor without having to pay title sponsor money

[@CharlesFreck]

Why would Andretti bother buying a bad team when they've already invested in their own team? Andretti has FIA approval, which means come 2026 they can race in Formula 1 no matter what the other teams say, Andretti just won't get paid. But also, F1 broadcasts won't be allowed to show Andretti's cars, or mention them, or show their employees. You do the math, are F1 broadcasts seriously going to blur out and ignore Andretti if they show up at Bahrain in 2026? No. They're going to be forced to let Andretti join, or have the whole sport made a laughing stock.

[@DChrls]

I'm surprised Steiner lasted as long as he did. I would have replaced him several years ago.

[@cafe88racer53]

Hopefully they score more points than before lol

[@frankm7707]

Steiner’s first word wasn’t momma or dadda, it was ‘fudge’ 😂😂😂😂😂

[@ginnungagap69]

This is the right move for the team always at the bottom of the grid. Steiner is a wonderful personality but that doesn’t make him good at his job.

[@vincelongman3264]

Komatsu (and Steiner) have an impossible task. Especially with Audi investing in Sauber, Dorilton investing in Williams, and AT/RB getting closer with RB. Gene needs to front up with investment, or accept last place

[@SurviveTheDay]

Komatsu will need to deal with Gene.

[@etcarief]

Imagine Haas using Honda Powertrain

[@Stax0-]

It’s not even the power train it’s the lack of investing from ownership

[@Ricky_Baldy]

I think Komatsu may (Figuratively) be writing cheques Gene Haas (literally) won't cash.

[@RedHeart968]

How does having 3 bases at such a long distance beneficial to communications and development? It’s better to having all operations and decisions made in Europe. Logistics/Organisation/Development are key to be competitive in a cutthroat industry like F1

[@vader94]

Hello gene.... epic

[@MaunoMato99]

Takes a bit more than a good team principal to fix Haas... Steiner was great and probably has no part of Haas failures, probably only reason people even know what team Haas is.

[@Ruffian_Xion]

It doesn't matter who's running the team if the car is shite, which it is and will continue to be without more investment from Gene Haas (GH) . Sadly, GH doesn't really give a toss about the development of the car, he's happy to see it trundling around at the back of the midfield for a bit of advertiser revenue and some brand recognition.

[@flydeluxe]

Gene Haas to his furnace, "Give me some more warmth... and then I'll give you some more wood!"

[@mmonkeyman1403]

I wouldn’t be shocked at all if they hadn’t reached their current operational ceiling.

[@MAL9000.]

haha Komatsu started the whole foksmash thing because he said: Kevin, just f***ing smashed the door, that's not accetptable

[@whoisryanp]

While everyone is talking about Gunther leaving. Whats being missed is the real loss recently Dane Woods.

[@johnvaleanbaily246]

Haas is just playing at this

[@yt.personal.identification]

Playing at funding the creation of an F1 team? This channel really has done Haas dirty.

[@RacingChampGamer]

🏆

[@Coyotehello]

Here is something to think about. Everything that makes Haas fast are the parts they buy. Everything that makes the car slow is what Gene does not want to invest into. There is simply no way that equipment that produced the car aero dynamics back in 2015 can perform like what is available today. And investing in infrastructure is the only way to make the current model have the best car and respect the financial ceiling imposed by F1. Buying parts at retail price and putting them into a Ford Model T chassis is simply not going to cut-it. Gene just does not seem to understand that you cannot run an F1 team like you run a tool shop. F1 is constant investments for improve return$. No investments no winning, no winning no money. When the money needed to run an F1 team is as high as this is a faux-pas can cost dearly. Money Gram coming in for example was entirely Gunther's achievement. What can poor Ayao do?

[@Chris228]

How many takes did you need for the line “tyre chewing troubles”? 😂

[@sirsancti5504]

I mean.. If a new guy is hired to be the same of the old guy, what's the point?

[@re_loyola]

Imagine if Guenther says "Ok, fok it. Let mi drive!"

[@random_adventuring]

I have been to the HAAS CNC headquarters in Oxnard, California for work and have met GENE HAAS. I cannot understand why British commentators pronounce his surname HAAS as HASS. Gene pronounces his last name as HAWS ( Phonetic), focussing on the double A sound in his name, NOT HASSS (phonetic) as the announcers constantly mispronounce.

[@BiggieTrismegistus]

I think it's because there was another Haas in racing for decades (Carl Haas) who pronounced his name the way The Race and most commentators do. It's not a common name so they just went with how they'd always pronounced "Haas".

[@window469wow3]

Hi

[@hello456able]

He only needs to perform and get the cars at the front what guntber did didn’t work let the talking happen on the track! Mouths that move mean zip’ the stop watch never lies!

[@barzint]

What is gene hoping for? All Teams are investing heavily but he is like no you got this thats enough

[@ElverGalarga-bz3yh]

I know how to fix haas! Let Mario Andretti in and let haas go give the more race driven team join who will likely be competitive sooner

[@bluishblueblack]

Komatsu will prove doubters wrong.

[@alpineskiman]

So cute that Komatsu thinks he can “fix” Haas. I give him until the summer break before he’s replaced.

[@rbpower4677]

Alpine making his job pretty easy.

[@samcheeseboro6973]

lmao at "the team formally known as Alpha Tauri". You said you refused to call them Racing Bulls and old no lie

[@CrewsOfficial]

Haas needs to sell to Andretti. Gene isn't spending the needed money to get the team better.

[@jaysuneakle]

I wish i saw light at the end of the tunnel for Haas, but i just don't see it

[@ethanorians]

Only thing that could be done is sell it.

[@kevinbutler9786]

Gene Haas is open about not caring if they are competitive. Haas uses his F1 team to sell CNC machines. They will never be anywhere near the top as long as Gene owns the team. Getting to the top requires investment and Gene is comitted to spending the bare minimum. If Haas wants any chance to become a top team he needs to bring in someone like Andretti who has a ton of cash, backing from an actual manufactuer and an actual desire to win. Outside of that, Haas will stay at the botttom until he gets bored and leaves.

[@jamesqi1987]

Can’t wait in DTS S7 another person with a different voice: Hi Gene…

[@nagasako7]

Komatsu has an iconic name. Should sell HAAS to actual KOMATSU Construction company.