The MAYA Principle: How to Make Art For an Audience

When creating, how do you stay true to yourself while also connecting with an audience? The MAYA Principle can help.
A big thank you to Nicole for helping me film.

[@joshuaguest9810]

Good stuff, Mike. Glad I subscribed. And I love your office. :)

[@mikemcclellanmusic]

Thank you sir! If I turned the camera a little, you’d see a whole bunch of laundry

[@LanceTingey]

Mike, this was so well done! Such an impactful message, engaging story, and something I needed today. I’m excited to see more of them and catch up on the ones I missed!

[@mikemcclellanmusic]

Thanks man!

[@ksci21]

I was catching some references to that Fire From Olympus song Kung Fu Fax Machine used to play. Awesome vid, very inspiring

[@mikemcclellanmusic]

Ha! That’s a deep cut. You caught me

[@willday990]

So easy to get locked into and stuck on the “user”. There was a reporter that started working at a news outlet who kept hearing about Mary and if she would like or read the articles. The report eventually found out there was no real Mary who worked there, rather Mary was the name given to the target audience. They purposefully killed off lots of great ideas worrying they didn’t appeal to Mary rather than trying to broaden their audience. Maybe that works as a business strategy, but the reporters were frustrated at how narrow their jobs had become.

[@mikemcclellanmusic]

That’s a fascinating example!