If you are planning a big sales campaign to promote to a large organization, then there is a lot to think about: each of the buyers or influencers, their attitudes to your product, and how to influence them. Miller and Heiman developed a strategic selling approach that draws this all together. Thank you for watching. Please support the channel and our free content. Like, subscribe, and hit the notification bell so KZbin knows to let you know when I produce more videos. And, for maximum support, use the $ Thanks button, under the video, to make a small donation with a highlighted comment.