The Most Consequential Meta Update of All Time

[@NHammondDesign]

Interested in what your team would consider a good measurement metric for a customer in the TOF phase if there's some bad blood surrounding META's push of video views, impressions, and reach. Wouldn't some sort of "cheap" brand hit be the goal for someone in that stage? Or is the evolution of the funnel turning into either direct response for incremental revenue (BOF) and then everything that isn't a conversion in that campaign is just considered TOF until they convert?

[@curtnichols1871]

I remain confounded by the blue progress bar in these videos.

[@adrianmuscat7774]

Hot take but a fair one. Confused at the CLS rollout, this already exists? Is this just a more user friendly version than can implemented internally rather than with meta reps etc?

[@arpitgautam9593]

Do you think the CPA will be higher for ad accounts using third party tools with last click attribution ?

[@JhoriRemington]

Great video