The Most Easily Scalable Online Fitness Coaching Business Model

This is THE online fitness coaching business model for serious online trainers. If you want to go deeper and work with me to scale your online fitness business, go here: go.healthpreneurtraining.com/...
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For over 17 years now, I’ve been working in online fitness and health coaching. I started off working as a personal trainer, working 12 hours a day, making 20 bucks per hour, living with a poverty line income and then I started my health and fitness business, scaled it to 8 figures, exited it and created Healthpreneur which is an 8 figure business as we speak. So, as you can tell, I know a thing or two about an online fitness coaching business model.
In this video, I’m going to tell how to launch and scale a highly successful online health and fitness coaching model in 2023. Where you get rid of 1:1 and the exhaustion that comes with it, where you stop leaving money on the table, where you carve out for yourself all the freedom and flexibility you want in life, and where you can impact more people with less effort.
I’m going to talk about the 2 factors, the 2 aspects of a highly successful online fitness coaching business model. If you get them dialed in, you can obliterate your competition, mark your market, totally own it and forget about your financial worries.
So those 2 factors are… A) Acquisition Model and B) Delivery Model. We can always get granular, but we must also understand the importance of getting the basics right.
So, the acquisition model is how you get your clients. We do this with what we call the Perfect Client Pipeline™ system.
The first step is PP or predictable prospecting. We run ads to laser target the ideal target customers and I’m going to tell you that all the content we create cannot match ads when it comes to cold, hard numbers… the results that actually matter to a business.
The second step is TS or teaching to sell. This is where we use a webinar to “move the free line” as Gary Bencivenga would say. Precision is the name of the game. You cannot help everyone, so you pick a market and dazzle it with the value you bring to the table.
The third step is AA - ask and assess. You can always give value to your clients, but at the end of the day, implementation is not the same as learning something. There are always follow-up questions. They cannot move forward without the guidance they need.
And the fourth and the last step is CC or coach to close. This is a very important step in this online fitness coaching business model as we weed out time wasters, tyre kickers, wanna bes, have beens and never woulds - and we only let your ideal dream customers get access to YOU - the coach.
And then there is Delivery. You have acquired a client, but how you deliver the whole thing, how you coach them, is what makes the difference. Whether you’re going to make the impact you want, earn the money you so badly need and win back the time you cannot replace with anything else, depends entirely on the mode of delivery.
Watch the video to discover my 3 Cs formula that allows health coaches to win back their time and freedom and yet make more money and create a bigger impact by helping more people.
I’ll see you there.
Yuri Elkaim
★☆★ SUBSCRIBE TO THE CHANNEL ★☆★
Subscribe → healthpreneurgroup.com/youtube
★☆★ FOLLOW US ONLINE ★☆★
Website ► healthpreneurgroup.com
Instagram ► / healthpreneur
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Facebook ► / healthpreneur1
iTunes (Podcast) ► healthpreneurgroup.com/itunes
★☆★ ABOUT HEALTHPRENEUR® ★☆★
Healthpreneur® is the world leading coaching and training company helping "world class" health professionals build "world class" coaching businesses without the grind.
It was founded by New York Times bestselling author and health practice success mentor, Yuri Elkaim, who has built two multiple 7-figure health businesses that have served over 500,000 people since 2006.
We are on a mission to transform the lives of 1 BILLION people on the planet and we will accomplish this ambitious goal by helping thousands of practitioners build better run, more profitable, “talk of the town” practices that transform their communities.

[@logangreen8858]

I have never saved a video on KZbin until I watched this. Thank you!

[@Healthpreneur]

Thanks

[@TheBattlefieldPro97]

I invested $30k in coach who taught this exact thing with more specific nuances but this guy is spot on

[@SwolisticTy]

How did that workout for you?

[@dmytronour8709]

curious as well, how did it work?

[@joaopedrosa3705]

curious too bro

[@TheBattlefieldPro97]

@@joaopedrosa3705 Got a couple clients but with my other business it was making significantly more money so I got out and actually started to implement the coaching I would have taught on IG now to my new employees in my business

[@TheOnePercentPT]

No Fluff and Straight to the Point.

[@Healthpreneur]

That’s how I roll

[@GpFitnessOC]

Thanks for this video. I’ve had such a terrible experience with getting coaching for my business. Thanks for not sugar coating.

[@CooperPagex]

Pausing this video half way through to comment: well done. I absolutely love your delivery and what you're saying comes off extremely authentically and is resonating very well with me. Subscribed

[@Healthpreneur]

Thanks man - I appreciate it 🙌happy to have you here consuming the content!

[@WeightLossProfessor2]

Love this Yuri, I plan on starting my own business and cannot wait. Your informative videos help so much, I lost 170lbs in 10 months and it sounds like throwing that somewhere in an ad is going to be an awesome promotion. Appreciate the work you do boss!!

[@Healthpreneur]

I'm glad you found it useful! Thank you!

[@mariajiron1571]

Thanks for being so straight forward and cutting to the point. There are so many videos out there that suggest the opposite. This has helped craft my fitness business.

[@Healthpreneur]

Awesome. My pleasure

[@alexsummerfield]

Lots of good insight here. I love learning from people and I’m about to become a certified trainer through NASM. I’m also a student of kinesiology. I get annoyed by the random instagram DMs and have always thought of that as a waste of time. I’m going to be using many key concepts from this video so all I can really say at this point is thank you. 🙏

[@Healthpreneur]

Good man

[@anochvasan6128]

Yuri your knowledge is priceless, thank you for this post.

[@Healthpreneur]

My pleasure

[@theshepherdtaylan]

Amazing video. I rarely comment. The topic about group vs personal coaching was a massive “Aha!” moment. I was worried about how I would structure enough 1-1 clients to sustain me and give the best value. But now group coaching makes more sense by the perspective shift you offered.

[@Healthpreneur]

Thanks for your feedback Tarzan

[@TariqsTheatre100]

Hi man, I'm thinking of starting up an online fitness coach business and was wondering how I will be getting leads consistently?

[@lloydmarlowe2416]

This is about the most informative video I have watched on online coaching business models! Thank you!

[@Healthpreneur]

Glad to hear it ! Thank you for watching.

[@kubasmide223]

Love the content man. 1-1 coaching is also very effective because of personalization of curriculum for each client and it is easier these days to coach 1-1 for a many client at the same time using Ai.

[@Healthpreneur]

Thanks

[@AlfredoLamour]

Finally a video that is straight to the point about online coaching. So much fluff out there so this was refreshing to listen to. Great value 🙏🏿

[@Healthpreneur]

Glad you enjoyed it

[@htconquerblines]

Thanks for your help

[@j.thetallguy]

This is incredible! The information is straight forward and super useful!

[@Healthpreneur]

Thanks man

[@jacobsteele5733]

Best video out there on this. Thank you so much!

[@Healthpreneur]

My pleasure. Glad you enjoyed it

[@boneo5ied]

Great presentation! Very helpful! Highly appreciated to learn this. Thank you Coach

[@Healthpreneur]

You're welcome! 🙌🏼

[@joewhisney1113]

Some big truths here Yuri, love it.

[@Healthpreneur]

Always the big truths! Thanks Joe! 🙌🏼

[@sherwanwesterneng1892]

I am starting my own online fitness coaching business and this video was a huge eye opener for me (normally im not that quick surprised) keep up the content and thanks for the tips & tricks

[@Healthpreneur]

Thanks for watching 🙌 happy to hear you enjoyed it!

[@j.thetallguy]

11:21 brilliant explanation, lots of valuable information in this video, definitely got me to subscribe

[@Healthpreneur]

Thanks for the support 🔥happy to hear it

[@leecallam-target182]

Best online marketing course on KZbin....... and it's free. He's so right, and thank you Yuri😊

[@Healthpreneur]

Thanks

[@Myleaf]

Wow great video bro! Subscribed and will potentially start with you when I launch my business later in the year!

[@Healthpreneur]

Thanks man - sounds good, best of luck with your launch.

[@LukeBelmarreels]

How does this only have 609 views?! This should not be free lol, thanks for this content man :)

[@Healthpreneur]

You’re welcome

[@Morsynfc]

Man thank you for sharing such information 🙏

[@Healthpreneur]

You're welcome!

[@tabomwangelwa4150]

Thank you. This is gold!

[@Healthpreneur]

Thank you for watching 🙏

[@suvi.fitness]

Amazing content,i was curious to know how to expand my business as fitness coach and in this video you gave me clarity..thank you

[@Healthpreneur]

My pleasure

[@marklyall8313]

Omg this was the most useful video i needed right now in my life 😂🙏🙏🤝

[@Healthpreneur]

Awesome glad you found it useful

[@josephohrablo4866]

I’ve been personal training for 24 years . Grinding every single day between in person and online coaching but on a much smaller scale then what your talking about . Your video opened my eyes up . My goal is to be completely done with in person training in 1-2 Years. And I’m currently training 5-10 sessions a day . If I’m staying in this industry i want it to be completely online and to charge what I’m actually worth

[@Healthpreneur]

Awesome man. If I can do it theres no reason you can’t

[@fitwithkimmy]

I’ve paid $5000 for a “how to become a fitness coach”program and this free video gives more value than that program…

[@Healthpreneur]

👊

[@GRANDMAST3R614]

Same…i paid 7000…hey its all motion. Grateful i got here

[@onpipfx]

Checkout Liam & Vince as well, tons of good information 😊

[@viktoria93133]

So amazing. Thank you Yuri.

[@Healthpreneur]

Glad you found it useful! Thank you!

[@jordansiegel8861]

Great presentation. It’s about building a legitimate business/company with systems, and not owning a job trading hours for dollars.

[@Healthpreneur]

You got it

[@matthewdelbelbelluz6266]

Woah! Great video! Thank you for the knowledge!

[@Healthpreneur]

Thanks for tuning in 🙌

[@officialsolidgains6845]

i love this guy already

[@Healthpreneur]

Thank you!

[@officialsolidgains6845]

@@Healthpreneur what ads do you run like where do you find them i want to run my own are you talking about ig ads?

[@WellnessWithDrZainab2]

I know, right! Super cool dude

[@har.19]

Same

[@FitnessJay2023]

@@officialsolidgains6845I want to know the same thing

[@idara.wa.iqtesad1994]

This is a masterpiece, subscribed immediately😀

[@Healthpreneur]

Love to hear it - thanks for the support!

[@Vibetribe8]

Just became a trainer and def needed to see this video!

[@Healthpreneur]

Awesome

[@aicoversnchill]

I workout but don't plan to make it a business. I just watched out of curiosity. Great vid. The information is absolutely golden. I'll definitely come back to this channel someday if I want to run a Health and Fitness business. Thanks for sharing. Liked and subbed.

[@Healthpreneur]

Thank you

[@madams989]

Love this, I’ll be in touch within the next couple of weeks

[@Healthpreneur]

👍

[@CoachRedmon]

Perfect timing for me to find this.

[@Healthpreneur]

Nice

[@yassinekhayri3820]

Think you for sharing all this ❤

[@Healthpreneur]

My pleausre

[@emncali]

Great video, thank you so much!

[@Healthpreneur]

You’re welcome

[@travislundberg1371]

Lots of good info here. Thanks

[@Healthpreneur]

I appreciate it, Thanks

[@FitiManeno-rh9iv]

Love it....very helpful

[@Healthpreneur]

You’re most welcome, glad to hear it was helpful for you 🙌

[@ivanathompson1414]

THIS WAS SOOOOOO HELPFUL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@Healthpreneur]

Awesome

[@jessicaseisay4275]

Best info I heard so far

[@Healthpreneur]

Thank you 🙏🔥happy to hear it.

[@bigpete4864]

Brilliant video!!

[@Healthpreneur]

Thanks

[@noblerichosseiberkoh9196]

Excellent information Salute 💯

[@Healthpreneur]

Thank you for the support 🔥

[@gupadehooda5247]

Amazing Video BTW !!

[@Healthpreneur]

Thx

[@yassinetravel8459]

love from your dad's country Morocco

[@Healthpreneur]

🙌🔥thanks for watching!

[@nanov252]

Ty bro

[@Healthpreneur]

You're welcome!

[@SimRacingMotorsportTT]

Great Video

[@Healthpreneur]

Thanks

[@oskarhuy]

Hi Yuri, I am loving this content as I am expanding my business from face to face and 1 on 1 coaching, to an online business. The only thing I cannot follow through is the 3rd step, Ask and Asses. What is the purpose of this? You lead prospects to an app, but what is this application supposed to do? Thank you for all this information! Gonna launch my online business in 3 weeks!

[@Healthpreneur]

Asks specific questions in the process of booking a call on your calendar to ensure fit

[@StrawHat-World]

Great video Yuri very insightful I myself am currently building a fitness based website. I am definitely going to have this business model in mind and see if I can add bits of it to my own. Also I have a question for you, do you think it is necessary to be a specialist or personal trainer to be capable of making it with this business model and with me being just 17 I don’t think I will have an easy time convincing people to buy anything from me.

[@Healthpreneur]

You got to earn the right my man. If you’re not good enough yet then you got to put in the reps to become the best.

[@mohamedbilal3098]

I wish my college professors were entertaining as you .

[@Healthpreneur]

Lol I wish that for you too - thanks for watching 🙌

[@sagarsanyal6520]

But where is the link to jok for the webinar? I want to earn as a online personal trainer asap

[@garetfinlayson2615]

Your saving me from a current coaching mentor haha

[@Healthpreneur]

🤔

[@patrickduckhorn6014]

Thank you so much for your great content! Could you please shortly explain for what the application is needed? Thanks!

[@Healthpreneur]

Hey Patrick are you referring to the application to work with us?

[@patrickduckhorn6014]

@@Healthpreneur Hey, I'm referring to step three of the pipeline (after the webinar): could you please briefly explain what exactly needs to happen after the webinar? I couldn't quite understand that. Thanks!

[@eltonrodrigues5058]

Amazing content, Thanks for this. Can you please tell according to your experience what is your final Cost Per Lead who book a call with the Fitness coach ?

[@Healthpreneur]

Depends on many factors

[@GymVibes0nly]

7:37 is my normal inner monologue.

[@ankitbizz]

Pure value🔥

[@Healthpreneur]

Thx

[@j.r.kizziar9493]

Algo

[@rugbyboost]

2 Questions.. 1 - What about building your brand first, like increasing followers etc? Then using the Perfect Client Pipeline at a certain point. 2 - During the webinar are you mentioning your CV, experience etc?

[@Healthpreneur]

You need to have a solid understanding of your brand and what you are offering. You don't need social media followers for the PCP to work effectively!

[@jeremiahkimm]

What are some examples I can post for Facebook/Instagram ads?? I know that meta has a strict policy of sharing “transformations” online… so what would be some other examples??

[@Healthpreneur]

I don’t even understand the question nor can I answer it properly in a comment thread. This is what my clients pay me for.

[@ruanjacobs5203]

Awesome video! My question would be how do you convince someone or find someone that is willing to pay premium price and trust you enough with that amount? Based in south africa and agree 100% that I am worth premium price given my experience and mindset. I want to work with the best and most dedicated/serious individuals because I believe that is what my time is worth. Not 20 dollars or 500 dollars. I would prefer 1 serious client who wants to TRANSFORM his life @ 5000 usd instead of 20 clients (varying in seriousness) @ 100 dollars. That is a ton of extra work and grinding. No thanks.

[@KAiDD]

Hey man loved the video, would like some help as I’m gonna try this business model you’re sharing. Can we get on a call?

[@Healthpreneur]

Follow the links in the description

[@hallildiallo6781]

6 minutes in and I'm blown away

[@Healthpreneur]

Nice

[@kittykat831]

Ok I’m a little stuck. I understand filtering out the clients, however without giving away the keys to the kingdom how do you do a webinar about personal training.. say for weight loss. I think the more appropriate question is why? I understand the goal, you want more people that you speak to one on one that are interested in what you’re putting out but I feel it’s a redundant step after the add? In fact when I hear webinar I often think.. bs.. selling something I don’t want.. why not send them to a KZbin channel video where you speak about your training program? Maybe for just a few minutes, enough so that they don’t get bored but so also they get to know you more. Thank you for your time!

[@Healthpreneur]

Keep watching my videos and you’ll see

[@GymVibes0nly]

12:55 !!!

[@berni_mw]

How much would you recommend spending on ads when starting up?

[@Healthpreneur]

$25/day is a good starting point

[@Drmicheladib]

Okay great video and very useful, but how to get back a restricted instagram ads account?

[@Healthpreneur]

Not my area of expertise

[@konstantinosv9690]

Hello Yuri, i am in fitness industry and i want to start online training business, what is the best strategy to follow, we will make live group training every single day like monday-friday 17:30-19:00, or to upload recorded videos in my platform 3 week, i really wondering, thank you!

[@Healthpreneur]

Hard to answer here but keep watching and you’ll get some good unlocks

[@LK-zf8nf]

How much should a beginner online trainer vs an influencer of 100k followers for examples?

[@Healthpreneur]

Answered i your other comment

[@isaacbridge5707]

Is part time side hustle online training sustainable? I am heavily focused on my Kids and homeschooling. I would love to bring in some extra money and I enjoy fitness and helping people. I am just concerned that the amount of time I could put into it would not lead to anything worthwhile. I have not done a ton of research or anything yet, and this was the first video I watched on the topic. My town I live in is super small, there is not even a real gym here so that's another side to my hesitation unless online would pan out for me.

[@Healthpreneur]

If you believe you can do it you will, if you believe you can't you won't. All of this is totally up to you and your fundamental beliefs around what is possible and achievable.

[@kdevan1978]

Hi Yuri, I am a GP in Malaysia. How can we scale a Virtual Cardiac Rehab?

[@stateofaffairs1846]

Do you have an email

[@GymVibes0nly]

21:04

[@dr.tonyrhodes-chiropractor6743]

Would this type of business require Full time commitment? 40-60 hrs a week?

[@Healthpreneur]

Any successful business requires full time focus

[@MrParamedcrew]

Great information, great team. But don't waste your time watching the hour-long webinar on the website if you don't already earn $5000 p/month as you can't work with them if you don't earn that much already. I wish you stated this at the beginning of the webinar. Really sad and disappointing to go through all this and actually looking to grow your business with Healthpreneur, but you cant grow if you don't already earn that revenue. I wish them all the best.

[@Healthpreneur]

I’m sorry you weren’t able to extract any value from that.

[@devontebailey7058]

how do I work directly with guys I went on your website and it's only promoting a free training I don't mind paying for it

[@Healthpreneur]

Watch the training and from there if it resonates and you meet our criteria you can book a call to speak with us. Thanks!

[@gupadehooda5247]

I’m 15 and trying to Get into this, what do you suggest I do ? I’m very Dedicated and willing to put in the work

[@Healthpreneur]

Get into what?

[@Strengtharchive80]

Hey there I coach a group kettlebell strength and conditioning class Extremely popular where I live It’s a performance based program and I want to put the program along with its specific blueprint online as a subscription maybe. How would you do it? Do you have any videos? I don’t mind paying

[@Healthpreneur]

Can’t give you a meaningful answer in a comment. I would 100% not offer it as a low priced subscription like everyone else.

[@Strengtharchive80]

@@Healthpreneur Thank you for the reply I’ll have to have a think

[@jamesronancenita9371]

Therapist: Online Fitness Coach Lord Voldemort dropping gold mines of advice doesn't exist. He can't hurt you. Online Fitness Coach Lord Voldemort dropping gold mines of advice: (Seriously though, thank you man. I learned A LOT thanks to this.)

[@darrenfogarty8879]

Yuri I'm working as a PT & transformation coach over 25years - can you help me

[@Healthpreneur]

Possibly. Need to know more about your situation. Watch the masterclass at the link in the description and it makes sense then book a call with our team.

[@Tijlcresens]

High class powerlifters need 1o1 coaching

[@Healthpreneur]

Ok

[@Chrissyjaniga]

Do you help sober coaches?

[@Healthpreneur]

Yes if you’re amazing at what you do

[@Chrissyjaniga]

@@HealthpreneurI am. Although between this comment and the one by your staff, not sure I want to join the program. She literally told me if I’m serious about my business. I’m over businesses making you feel bad because you don’t join immediately.

[@Healthpreneur]

Was that a comment or via DM?

[@Chrissyjaniga]

@@HealthpreneurDM

[@Junegotthejuiicemusic]

Soooo we are in different era ads aren’t profitable anymore and organic content has the reach 3xb of what an add can do you probably just don’t know how to create an engaging hook. I’ve seen trainers get a 1M views on piece of content

[@Healthpreneur]

Awesome

[@levernfitzpatrickjr.3969]

I know the marketing has shifted. Is this still effective in today’s internet marketing world?

[@Healthpreneur]

Yup. Marketing hasn’t shifted. People are people and when you understand how to build trust, add value, and influence others (for their betterment) that doesn’t really change

[@DVNVRI]

Where is the masterclass??

[@Healthpreneur]

Watch the masterclass here - healthpreneurgroup.com/yt-pcp

[@HornetUK1]

you spend over 100k a month on facebook?

[@Healthpreneur]

Yup

[@Chachahah]

Wow! Your insight is amazing especially about sorting the right/committed clients for business. Thanks for the vid 🩵🩵

[@Healthpreneur]

You're very welcome. Glad you found it helpful!