The most famous unknown man ever

DeRucci is a bedding company which uses a man's picture as their image. Constantly. Obsessively. But who even is this man? Here's an 8 minutes video about him.
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Intro music: Pegasus Mix - Dark Archon (arhn.eu)
Outro: Bee Line (YM2151 Cover) - John Tay
White Monkey Music:
Rondo A La Turca
royalty free Music produced by Giorgio Di Campo for @FreeSound Music
freesoundmusic.eu
/ freemusicfor. .
/ freesoundmusic
original video:
• Rondo A La Turca , Wol...
special thanks to wb for the derucci spinning portal cake animation!
Twitch: / f4micom
Twitter: / f4micom
Discord: / discord

[@unlikelyvee]

he kinda cute doe 😳

[@piyso]

@@megazenn22 ayo

[@coolporyg0n]

hi vee

[@edwinadwiel]

The Wall Street Journal of 15/16 Jan 22 has an article with the answer: indeed an english teacher by the name of John Timothy Dirstine, who died June 1st, 2012 !

[@klg9549]

I somehow have never seen or even heard of this company before. I feel like I'm in some sort of apocalyptic scenario in which I live in some pocket of the world that escaped the DeRucci Influence. Also love the transitions where you slapped his face on other characters.

[@hamdaniel1994]

Thank you for reminding me that I need a new mattress. I’ll definitely be buying a derucci

[@f4micom]

Watch out, you might get a visit from the creepy bed dude himself

[@h-hues]

I was reading a Wall Street Journal article about this guy, and they linked your KZbin video! Imagine my reaction when the link took me to a channel that I was already subscribed to... The world is truly small sometimes.

[@LoOhNo]

The effort you put into this video is INSANE

[@perpetualcollapse]

Time to sleep tonight to find him staring at me from across the room when I wake up.

[@94XJ]

Ive never heard of this company but I expect to see billboards of this dude now

[@GoldenBoyProductions]

I recently found your stuff on TikTok and I gotta say your videos are some real high quality stuff. informative, entertaining, really well edited, and funny too. this one especially was really fun as someone who has never heard of DeRucci before

[@ubire2676]

As a Canadian, I have never seen him. Then again, I never go outside

[@fyretnt]

As a Canadian I’ve never seen him either, but I expect to see him now that it’s been pointed out

[@boogaboom]

1:55 Jesus Christ the Hong Kong 97 song gave me war flashbacks

[@f4micom]

I love that game, it's honestly one of my holy grails, so bizarre and unique

[@hhhsp951]

SLEEP, I DARE YOU.

[@CarterHerrigstad]

This is crazy, I live in America and never seen or heard of such a, apparently well known face! I'd figure I'd at least of seen it in meems or something givin it's presents, but no. Nevertheless, this was a super interesting video!

[@SianaGearz]

It's almost what i expected but also crucially different in every aspect. I pictured a Hong Kong marketing company going through stock image databases until they hit a jackpot, buying out the picture so it no longer shows up, and running with it. Because the name is... you know, it seems fake Italian enough, and i've certainly seen this tactic before. Though if they're the actual OEM that's nice i guess.

[@onstageoffstage]

There was a DeRucci shop down the road from a place I worked for three years. I never found out who he was - this is very informative, thank you! Also make a patreon so I can give you money

[@KongasMusic]

notification squad whats up gang

[@KongasMusic]

@@megazenn22 what is down 🤔

[@KongasMusic]

@@megazenn22 what is

[@paer76]

OMG the montage is killer. the vice city mod really caught me off by surprise.

[@Wilboforce]

asbestos

[@f4micom]

asbestos

[@Wilboforce]

@@f4micom why _were_ you looking at the asbestos wiki page though?

[@f4micom]

@@Wilboforce idk just wanted to make some delicious home made asbestos burgers

[@Wilboforce]

@@f4micom better hmu when they're done

[@sirk603]

Imagine being this guy and having your face plastered everywhere. Like I don’t think he expected this to be everywhere when he signed the contract for it. Lol

[@piyso]

Hi Fami

[@f4micom]

Heyy

[@matt4193]

the sigma grindset look

[@CScott-wh5yk]

Came here from WSJ. Interesting story.

[@mooxsir]

Was that Hatsune Miku singing the Hong Kong 97 song? Good job on the tuning

[@Lunarrbase]

its meow synth after closely looking at it lmao

[@chrisbalcombe]

bro... I ALWAYS THOUGHT HE WAS STEVE JOBS 💀Like I live in Melbourne, and at Melbourne airport they've had that sign for 15+ years

[@ikarosav]

darucci made it out of china?!

[@nebky]

How are your videos nothing but straight 10s? Dunkey levels of quality control.

[@maskbot1510]

DeRucci sounds like a terrible ripoff of Gucci

[@maskbot1510]

Always has been

[@Vallee152]

Canadian, never saw this dude before in my life

[@AidenRKrone]

I live under a rock, so I've never seen a DeRucci advertisement or billboard. Actually, I've never even heard of the company. Regardless, I think it's funny how the company picked a random old white guy and paid him to have a couple photos taken of him to use in their advertisements around the world. I wonder if the guy ever found out that his face is a meme of sorts.

[@animeninja2749]

Hey big fan of you. I was wondering what video editing soft ware do yoy use?

[@f4micom]

Vegas Pro :)

[@poodwaffle]

well this is definitely not what I expected

[@LaGamerLia666]

I can faintly hear "我爱北京天安门" playing in the background.

[@izzy1349]

Hi f4mi, have u heard about the us company mattress firm? They are a mattress store but i think they are a money laundering scheme because there are 3 within a 2 mile radius of where I live, and its not even a big city

[@f4micom]

never heard of them but definitely sounds interesting, i read a similiar story on reddit years ago

[@msmuffett1]

@@f4micom in my home town, there are two mattress firms across the street from one another.....

[@f4micom]

america is the land of the mattresses it seems

[@nickwallette6201]

Can confirm. I sleep on one every day.

[@anonymousidea9119]

The derucci parable

[@omerkaya545]

Ha! You watch ADV China! (Or SerpentZA/laowhy86)

[@LPAGAN401]

The Gran Turismo music (Light Velocity from GT3:A-spec) on the background, though. nice touch. So, here's what I remember from this guy thanks to ADV China/The China Show: he was a british guy who worked as an English professor and unfortunately, he did in fact die of Cancer years ago.

[@retro_wizard]

AAAAAAA I have seen fake Steve jobs every time I fly home to YVR

[@seremptos]

He's not named Stanley :(

[@nickwallette6201]

0:24 SLEEP. I DARE YOU. hahaha!

[@coolporyg0n]

a

[@leroymilo]

asbestos

[@XylitoI]

I'm glad I'm not the only one who likes reading up on asbestos for no good reason.

[@VektroidLive]

what in the fuck is a "sleeping festival"

[@princepeachfuzz]

the HIMYM parody bit is INSANE

[@music00soba]

ohare jumpscare chicago mentioned lets go

[@LUNAtikk-f0x0]

Why is he giving me Steve Jobs ordered from wish

[@Alex-qb7ri]

I've never seen him, but I was instantly hooked

[@Drumby]

“DeRucci, is a lie!” 😱😱😱

[@theaveragejoe5781]

Ginger Boss is almost as big as DeRucci, almost

[@richardthegingerbo909]

almost?!? Is not true! DeRucci is beeg, but hee's no BO$$

[@theaveragejoe5781]

@@richardthegingerbo909🤣🤣the Boss caught me

[@richardthegingerbo909]

@@theaveragejoe5781 😎😎

[@OldBloxycube]

Will there an f4mi exclusive sleep festival?

[@TaleOfTheToaster]

I get to go to Australia in May... I will keep an eye out for this well dressed gent

[@EveliaInfinity]

never ever seen this guy before

[@hemangchauhan2864]

Instant sub. This was amazing

[@shadowbenshorebatten2542]

He's totally a deepfake. 😛

[@ganganthefatman1382]

"SLEEP I DARE YOU" 😂😂😂

[@diegotszx6693]

Hey! Great video

[@f4micom]

HEY

[@Gunbudder]

I've never seen or heard of this guy or this company before. and i've done a ton of research into beds because its an industry with more scams than actual quality products. maybe they just don't have any market penetration into the US at all?

[@hajilee4539]

Seriously how the shit is a video this incredibly edited and researched under 2k likes?

[@maggiescave8495]

i thought i was insane when i heard the hong kong 97 music in the china segment but it was actually in the video lol

[@ediefalcopuppy]

cave johnson

[@Bkuuzin]

It’s a mystery!

[@LifeofBrad1]

He looks a bit like that guy from I, Robot.

[@Laki2]

Holy crap I love this guy!!

[@spilk101]

nice, hong kong ‘97 soundtrack

[@aflaw9008]

Who cares ... They have Good Mattress ...I

[@erk3357]

1:38 "Deep Roochie" IM DEAD!

[@Jango1989]

Very cool🤣

[@DurianXLVIII]

Dap

[@Maceyoshiman]

-1th

[@jannikheidemann3805]

That is a good example of blatant racism in marketing.