The Music of Eastern : The Enchanting Collaboration of Astrud Gilberto and Eastern Airlines

[@MsMiguel70]

Interesting. Almost subliminal. And opening seconds sound like the Love Boat theme. Would they hear this… on board? Tv and radio? Advertising was so different I guess

[@FinnleysAudioAdventures]

@MsMiguel70 🐬💿 Hi there! You're absolutely right; the melodic lines in this collaboration could very well serve as a music bed for voice-overs or as part of the ambiance during boarding, enhancing the overall passenger experience with Eastern Airlines. 🎶✈️ Much like the "Chevrolet 5 1/2 Minute T.V. Commercial" on our channel, which features a jazz-style music track that seamlessly integrates the vocals about Chevrolet car models, this record might have had a similar multi-purpose use. Additionally, the "1970 Disney on Parade radio commercials" test pressing video we explored, with its blend of pre-recorded announcements and music beds for local station voice-overs, shows how versatile these audio pieces can be in marketing. While the exact usage of Astrud Gilberto's collaboration with Eastern Airlines might not be crystal clear, its presence is a testament to the innovative ways airlines sought to make travel more engaging and memorable. Thanks for bringing this up-these kinds of discussions deepen our appreciation of how audio has historically played a pivotal role in both advertising and the overall consumer experience. 🌟📻