The neuroeconomics of simple choice: Antonio Rangel at TEDxCaltech

[@ryandowd9015]

I feel like he left out the effect of prior experiences. I would imagine our decision between apple and ice cream is partly based on how we have responded to each respective choice in the past. The apple might have tasted less appealing but gave an energy boost whereas the ice cream tasted better but knocked us out. When decision get increasingly complex (ex: deciding between calling your mom or your dad) we are more likely to utilize past experiences to influence our decision.

[@armeugran]

Awesome Video... Very Interesting...

[@savagetac]

very interesting concept. We use our brain on a subconscious level so there's a subset of unknown information that must have originated from someplace else. Question I have been posing is, what came first the decision or the thought?

[@kushpatel8199]

neither, it originates from an electrical impulse proportional to "perceived excitement" from your input sensors: eyes, nose etc

[@TheGodSaw]

Verz cool but about the Experiment he should not have told them that lenght of fixation plazs an Important role before the exp.

[@camilacampanha3813]

Why don't have subtitle in other languages?

[@LeeLightfoot]

it is not a simple one-dimensional absolute that we want our kids to be altruistic. I've tried the "small" strategy of high levels of sociotropy that persuade us to sacrifice our resources for others. I'm more keen as a parent to ensure he grows to claim "positive internality", even if we must instil moral values to ensure that internality does not lead to the production of a predating sociopath.

[@tgmolitor6215]

Neuroeconomics laboratory tests track the calculations behind the Subjective Theory of Value. The subjective theory of value is a theory of value which advances the idea that the value of a good is not determined by any inherent property of the good, nor by the amount of labor required to produce the good, but instead value is determined by the importance an acting individual places on a good for the achievement of his desired ends. This theory is one of the core concepts of the Austrian School of Economics and is direct contradiction of Marx's Labor Theory of Value.

[@kundanchhabra]

Wow amazing!

[@davalosgless]

good video!

[@ObeySilence]

zizeks scientific brother xD

[@nothingmuch67]

I thought the same 😂😂

[@romaniaremchuk2664]

Why his voice volume is so loud? Brain choice: 1. "Ted talks" makes people feel that they are special 2. There is something special in this topic

[@SalvadorVara]

🎉🎉🎉🎉