The New Louis Vuitton Tambour, Completely Reimagined As An Integrated Steel Sports Watch

The Louis Vuitton Tambour was first released in 2002, making it old enough to drink in the United States. It's a modern watch design that many don't realize is already 21 years old, but it is - and it has also come to define the foundation behind the designs of Louis Vuitton watches over time. With Jean Arnault aboard LV watches, we have come to expect change within the brand's thinking and output. Thus far, we have seen that take place on the periphery, where the brand's watchmaking arm, La Fabrique du Temps, has aided in the revival of the storied independent brand Daniel Roth and Gérald Genta's namesake.
Today, that all changes as Arnault puts his stamp on Louis Vuitton with a new foundational watch for the next era of the brand. You're seeing the first photos of the Luis Vuitton Tambour Steel. Yes, it's still called the Tambour, but in reality, it's a whole new thing.
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Video produced in collaboration with Converge Productions.
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