The new wine language: a simpler concept | Madelyne Meyer | TEDxZurich

The wine world can seem extremely exclusive, expensive, refined and almost elite. So Madelyne Meyer made it her mission to simplify wine communication. Wouldn’t it be easier and just a little bit more fun if we ordered a glass of wine that had a sweetness level of a HEINZ ketchup than ordering an off-dry wine? Swiss wine expert Meyer does not only want to simplify wine language, but also create a more light-hearted wine world. How she does it? Listen to her talk! Madelyne Meyer approaches people to wine in an unconventional way. With her website "Edvin." she conveys basic wine knowledge through videos and illustrations. Meyer started her wine journey in California, where she worked for 2 wineries. Subsequently the half Swiss half American moved to Bordeaux where she studied Wine Marketing and Management and interned for a wine merchant. Today she is the head of Marketing & Communication at Weinkellereien Aarau and passionately develops Edvin: A source for wine knowledge. Ignoring all wine rules. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@abby3637]

As a tasting room co-manager, but also as someone who really didn't know anything about wine until about two years ago, my go-to approach is always simplicity. Especailly when it comes to young people like me, who aren't connesouirs, weren't raised on burgandy or cabs like maybe their parents. Instead, I keep it simple. Our chard? Crisp, refreshing, not oaky/buttery. This one particular zin? Fruity, jammy like a cherry/berry pie. Boiling things down in these simple ways not only helped me when I first started out, but I found out really make more sense to most of the people that come through my door. Sure, when wine snobs or those more knowledgable connesouirs come in, I can switch up and get to the nitty-gritty, but Iv'e found with most people that simple is better. The same goes for marketing, especially to younger generations. I'm one of them: I know we HATE ads. But we want a story to go off of, we want the pathos and authenticity of a brand to guide us, along with simplicity's sake of knowing what they will/won't like, rather than feeling super intimated by wine. Now that I'm coming up on my 1 year anniversary of working in wine (after having previously been a vet. tech., HR coordinator, and more) I'm finding that I do really enjoy it; and it's been encouraging to have repeat customers or new faces come in and tell me that they think I've been in the industry for years by how casually, yet on-point I talk about our wines. And I fervently believe it's not only because of the fact that I love to learn new things, and have had great help, but also faking it until I make it, and keeping things simple!

[@funkmedia]

I love this talk!

[@n45hch2]

Very well done! U Stachubeeri si fein.

[@Mamablip]

Great Job! We've been making wine accessible and fun and cultural for many years. You're on the spot! :-)

[@ahmedsacrani9035]

Beautiful talk..

[@wonyoungkoh309]

wow beautifully done!

[@adultingwithkyleigh1399]

I KNOW HER GO COUSIN GO

[@JonWineandTravel]

Congratulations!

[@Unclebach]

trust your waiter ! they are trying and the generalization that they are not, is well, fitting for a ted talk, I suppose.