The One Word That Built A Brand

@softedgesstudio How One Word Transformed My Life-and Built a Brand. In this video, Rachel shares the story of how a simple, intentional word sparked the creation of a brand and a product that embodies slow living and alignment. It's a story of transformation, resilience, and finding meaning through intentionality-both in life and in business.
Have you ever had a moment where a single word completely changed your perspective? For Rachel, it happened in 2017 while vacuuming my lounge room. Tired and overwhelmed with three kids under four, life felt like an endless cycle of doing. That's when the word unbusy popped into my mind-and with it, a new way of living and working.
Learn in This Video:
Why the word "busy" has become a cultural trap-and how to escape it.
How I turned the concept of "unbusy" into a brand and product.
The role words play in creating aligned, intentional marketing.
Why branding starts with purpose and authenticity, not just aesthetics.
How you can use the power of words to guide your brand-building journey.
Let's turn your ideas into an intentional, aligned brand. Start your journey today at www.softedgesstudio.com
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If this story inspires you, don't forget to:
*Subscribe* to my channel for more tips on branding and marketing.
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*Comment below* with what unbusy means to you-I'd love to hear your thoughts.
Thank You for Watching
Building a brand doesn't have to feel overwhelming. With intentionality and aligned marketing, you can create something that feels true to you and your audience. Let's start the conversation at www.softedgesstudio.com