The Paradox of Choice by Barry Schwartz - Animation

For more videos like this, follow FightMediocrity on X: x.com/FightReads If you are struggling, consider an online therapy session with our partner BetterHelp: tryonlinetherapy.com/fightmed...
This video is sponsored by BetterHelp.
Get any FREE audiobook of your choice here: audibletrial.com/fightmediocrity
If you want a suggestion for the free audiobook or for reading a book, here's FightMediocrity beginner's reading list:
1. Rich Dad Poor Dad by Robert Kiyosaki: amzn.to/1VLAklY
2. The 4-Hour Workweek by Tim Ferriss: amzn.to/1Qn5DA5
3. How to Win Friends and Influence People by Dale Carnegie: amzn.to/1VLAoCe
4. The 48 Laws of Power by Robert Greene: amzn.to/1VLAoSK
5. The Way of the Superior Man by David Deida: amzn.to/1Qn5EDZ
6. Man's Search for Meaning by Viktor Frankl: amzn.to/1Qn5GM0
7. Mastery by George Leonard: amzn.to/1VLArOu
8. Mindfulness for Beginners by Jon Kabat-Zinn: amzn.to/1VLAs4S
9. The Obstacle is the Way by Ryan Holiday: amzn.to/1VLAslw
The links above are affiliate links which helps us provide more great content for free.

[@alfonsogonzalez9814]

I feel like college has this problem. For about two years I didn't know what I wanted to major in because you can literally become anything you want.

[@rasoolalsalihy]

Man I have the same problem now So what did you do? Where are you now?

[@bvf8611]

@@rasoolalsalihy hey, i had this problem too, i should have watched the job market: do type your primary engineering role in generic job search engines, and look for a middle way in income and number of opportunities! The markets change fast, so i wouldn't suggest to try to learn for life, learn what you can begin with and then you will always have to pivot your entire career but at least you'll have the cash to do it of.

[@HaiNguyen-fx2tx]

Being the same here :( how r u now?

[@chulangaaverilhettiarachch3267]

same

[@jaylewis9876]

Not a problem for the college! Change majors every other year for a decade maximizes their revenue! The problem they have is indecisive kids picking other colleges. To narrow the choice they encourage parents to send them to the same one they attended.

[@Gangstagrillz248]

Funny, I just studied this "Jam study" in class for a marketing class. They overcame this paradox of choice or "Overchoice phenomenon" by testing how assortment type (alignable vs nonalignable) affected market share as choices increased. When attributes are alignable, consumers choose more, and when they're nonalignable, consumers choose less because of cognitive effort and potential regret!

[@petergaddis8773]

I like this. I noticed this about myself when I chose to make a schedule for my day. Without one I would just do whatever was on my plate that day if anything, but as soon as I had a couple things I needed done paralysis and second guessing set in. I either nervously did the one that came to my mind first all the while I would be panicking if I would get it done or not or I would get so stressed out I would just freeze and did nothing instead. Its pretty silly now that I look back on it but its amazing how different my life is now because I chose to write out what I needed to do and now I can choose my schedule and day rather than just react to it. I don't get overwhelmed anymore and if I have way too much to do I don't feel guilty about saying so because I know their really is NO MORE TIME. Thanks for the video I enjoyed it.

[@RektemRectums]

Thank goodness I don't have this problem of indecisiveness. Good luck to you people.

[@AskarAmanbayev]

Love that idea, whatched his speech on Ted, was very inspired and use it a lot in my coaching sessions. Thanks for making concentrated and a good reminder, either to get introduced to the concept or to refresh it! And Awesome channel, thanks for spending so much time doing these videos!

[@TurgayUniverse]

Great video. Thanks :) This video explains a distinction of simplifing. Everything in life must be really simple

[@thabisomay]

Thank you! I appreciate the time you take to make these videos.

[@FightMediocrity]

Thabiso May You're welcome :)

[@riskiclumsy6878]

subscribed in less than 10 seconds after i looked at the list on the right column, great channel!

[@dzakwanfz]

Like previous video that you upload, you are doing a great job!

[@elinannestad5320]

Makes sense. I heard the book recommended on the radio by Derek Sivers and ordered it from the library. Just looked it up on wikipedia and it sounded so complicated I went blurry. But maybe I do not have to read it now.

[@donnasmith2350]

I love your work,thank you.I'm having these issues.

[@Jaemon4Eva]

I loved this book, thanks for making this animation of it.

[@lorenzomattesini376]

Hey man I wanna tell you one thing: You are the number 1! Best self development channel, seriously... you break down complex ideas into simple examples. In this way is much easier understand deeply the content and keep them stick!Thanks a lot bro;)

[@FightMediocrity]

Lorenzo Mattesini Thanks so much Lorenzo! :)

[@mayankdhiman7117]

Dude, you are awesome! You really inspired me to start reading all these awesome books myself!

[@FightMediocrity]

Mayank Dhiman Haha, I'm super happy to hear that :)

[@Bill0102]

This is pure brilliance. I had the pleasure of reading something similar, and it was pure genius. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

[@TheRealScurred]

Amazing summary and book. I think of this a lot.

[@beldonhuang]

The TED Talk by Barry Schwartz on this very topic of the "Paradox of Choice" is published on KZbin almost 10 years before this video is released. Yet it is never too late to make a fantastic summarisation of it or to (re)watch it! Not sure if you still eat everything the same morning, but some or even just a little bit of variations may be preferable, as it benefits your gut health mate

[@ahmadhigazy2805]

Yay! You answered my question about the reading list, thanks!

[@FightMediocrity]

Ahmad Higazy :))

[@ch716]

Wow. Good job on this. SUBSCRIBED

[@bias3026]

This channel is exactly what I need

[@sawsanfawzyali1540]

Great n cozy video. Thank you for sharing!

[@PaologrisendiVideoMarketing]

BEST CHANNEL EVER!

[@dejanoduncan2725]

very interesting stuff here. Thanks for sharing!

[@haroonzaheer6202]

Most underrated video that was made 8 years ago. Too sad I just found it

[@buffalowingsrock]

Thank you for your videos. You make me feel productive when im browsing KZbin. I hope i can partner up with you. I like your presentations and i think it would be great to integrate it in different fields of knowledge

[@morganjilek1558]

I absolutely loved this video

[@nlajay01]

thanks a lot for all your videos

[@BenjaminCerbai]

Nice video again ! About the choices, it is clearly time lost some time, but it also put your "decision energy of the day" a bit down. Every little choice do this. So simply by preparing your meals the day before, and your clothes, so you can wake up and be ready for more important decisions, you can get: more time + more decision power through the day.

[@danielband007]

brilliant channel, brother.

[@Maddy-yx6je]

Nice video.. I like the music playing in the background..

[@annabetty547]

Thank you very much!!

[@robins5314]

Great video, thanks!

[@wildharvestranch9990]

Insightful, honest, and would be the first to tell you presumably, to read the book!

[@techibabe]

Your videos are concise, fun, and really helpful. You rock!

[@VinceRandazzo]

You're awesome bro!!!

[@applebottomjeans7]

If you wanted to make a longer reading list, you could to separate some of the books into categories that way the reader could pick books based on what particularly they were looking for

[@XeL__]

good one

[@wadegoodwin6773]

Excellent, I've always argued this point with my peers. Wade Goodwin. The FAIR Digest, South Africa

[@JaimeHuffman]

Love your videos. I have to admit since I found these I have been binge watching. How do you do the animations? Do you use a program? Would love a video on how to do that. Keep doing what you do - inspiring! Thank you!

[@mariamsuarishvili]

This is so cool man! Discovering a Georgian bloke doing a great job! I was kinda thinking that you could be Georgian as in one of your videos you had mentioned Georgian currency Lari. That really got me and now after watching this video it’s confirmed😂 Long live Individualism! Good luck with your work on this channel.

[@BlitzDjingga]

I have 5 sets of same long sleeve office shirts for a year long along with the trousers And two types of breakfast to rotate each week Just make life simpler and can concentrate more on what matters most 😁

[@IamRanJos]

Focus is what's important :)

[@gnomee9447]

Same here. Cereal until milk bottle is empty, then bread until loaf is eaten, repeat. Still got to get rid of some clothes though. Which is socially less accepted as a female, so I have to call it '333 challenge' or something.

[@hyderkhan9867]

wow I do that too,neutral colors never disappoints and simple breakfast always saves time

[@fatephantom4781]

So the paralysis that's cause by the "paradox of choice," can be avoided once you decide to make a single choice. You develope the choice into a habit, which makes the decision making a lot easier the next time you need to make the same choice, you don't need to spend hours thinking about what choice you're going to make. If only you accept your freedom and just chose. Thank you! Learned a lot.

[@SnehalWagh]

Woot!!! New Music.. :) It's Amazing.

[@elenaabramia8854]

Hi! I was born in Georgia too, then brought to America. When you mentioned the bread all I could think about was tonis puri, and that if they had that bread here, that's all I would eat. (Sigh) I really miss Georgian food. Anyway, I really like your videos, keep up the great work! :)

[@Buna5689]

thank you very mach.

[@TheRealScurred]

i feel this, like tonight. deciding what video game to play, what movie to watch..

[@billional1052]

Got the audiobook I'm about to read I mean listen

[@150tgame3]

Hey bro . I Really like your channel the summary of the books . But could you also put dale carneige books

[@agitaaboltina3127]

I have chosen the same type of breakfast and that saves an awful lot of time. Its food for thought what else can be done by routine.

[@TheLKStar]

I must be an alien, every time I go to a new restaurant I ignore the "wow super offers of the day" and look at all the dishes, then I choose either the most different and interesting or the one I know I love.

[@IamRanJos]

Same

[@sasjawijdenes9617]

+TheLKStar me too. If i know what i want, i pick based on that. If i dont know what i want. I buy the weirdest looking thing. Its a good system

[@user-sb7kk2ko4z]

Good job

[@skillz802003]

Best channel,Thanks

[@cristinasirvent1324]

This video has actually helped me to choose what I wanted for snack: Jam!😊

[@chechebabe]

This makes total sense to me and it immediately made me think of Netflix. I'll waste soooo much time trying to figure out what to watch because there's so many options to choose from. I'll do this until the point that I'll just give up and turn it off after about 20 minutes of searching. It's such a time waster! Grr! Thanks for your perspective!

[@FightMediocrity]

CheCheBabe LOL :)))

[@skinnylegend4701]

this is very cool!

[@ermyanz]

paralysis by analysis.... LUCKILY I ALREADY SUBSCRIBED TO FIGHTMEDIOCRITY.

[@owloforly]

It was great!

[@hugocravo]

Hello! Your posts are great! Do you have some technique to resume the ideas of a book?

[@bvf8611]

Reminds me of a concept presented in the "ZEN of presentation" book, that a good presentation filters the information tailored to the needs of the audience instead of just spilling everything and anything generic on every audience of any type. Also as a computer engineer who is often being asked by friends and relatives, what configuration they should buy, i long suspected it has been the core of Apple's success, that they offer only so many choices that an average non-professional person can understand! Which not just btw. also makes them more capable of writing a rather stable operating system, because it doesn't have to fit all the millions of hardware combinations the PC market offers...

[@ghetto4na]

I was "paralysed" by the number of times you used the word paralysed.....great video thanks.

[@pxmx2018]

Greetings from Azerbaijan. Well done! I enjoy your videos a lot.

[@FightMediocrity]

pervizmammadov Thanks brother. I've been to Azerbaijan a bunch of times :))

[@BecomingAlpha1]

Great content as always bro! I found that I only buy a hand full of different foods now because the great selection out there actually does make me more unhappy. And I think I have an idea whos reading list in particular your adressing in this video when you say like 200 books ;)

[@FightMediocrity]

Becoming Alpha Haha, glad you like the content brother.

[@haribo666adler]

true true true Thank You for your vids. Adler

[@FightMediocrity]

Pumpkin Eagle You're welcome Adler! :)

[@mcromanns]

very cool!

[@jamielin2558]

Hola, no entiendo inglés, pero lo que capto de su video me parece muy interesante. ¿Podria usted ponerle subtitulos a algunos de sus videos? Seria un gran regalo para mi comprender en plenitud lo que usted transmite por este medio. Muchas gracias

[@ivanrp1712]

I love your videos! :)

[@FightMediocrity]

Ivan Ruiz Peña Thanks Ivan! :)

[@AllTotalCoaching]

I actually saw that documentary on TV on the jams - and they linked it to dating that people have so much choice they give up cause its too much information

[@Stovetopcookie]

Good video and animation

[@sunilpatil9034]

very good channel..........I like it

[@thanos.at.mountains]

Hey keep going ! I would like to make a suggestion : Try to make a conclusion, or a point in one sentence as the final thing you say before the ending :) I really like your videos :D

[@FightMediocrity]

Irrational Field Thank you, and thanks for the feedback as well :)

[@lepthymo]

That explains exactly why I haven't done anything with the RSD reading list yet, ha! By the way you should really read Alan Watts, his work is tremendously insightful. Frankly I'm obsessed.

[@FightMediocrity]

***** Thanks for the recommendation, and RSD does recommend some really good books :)

[@GilgameshApproves]

+Lepthymo sorry, what is RSD, i'm not murican. thx !

[@leopardsbasketball]

+Lindemann Real Social Dynamics. It's men's self-help.

[@benjisea]

Haha I read that book list from RSD years ago! Damn

[@taraazad6561]

this is the best chanel ever

[@FightMediocrity]

Get the book: amzn.to/1QeKSf9

[@edamianch]

The "choice paralysis" can be minimized if you use a hierarchy. For example with your reading list - divide books into few categories and in each category place a few books. You can also create subcategories. This way you could recommend more books in a convenient way.

[@FightMediocrity]

Damian Chodorek Good point.

[@StretchFletcher]

You clearly don't grasp the cocept.

[@simplyann7556]

I have been watching your videos all day only to find out by the end of it that your also from Georgia gamarjoba!!

[@BoonceTV]

Looking forward to that list. Paralysis free!

[@FightMediocrity]

BoonceTV :))

[@tommyray123]

always great stuff, I really enjoy watching your videos. very educational and inspiring. I have a request, would you be willing to do a video on the compound effect by darren hardy? thanks!

[@FightMediocrity]

Ray McClendon Hey Ray! Thanks a lot, and yeah, I'll keep it in mind. Thanks for recommending.

[@alamedvav]

I actually have a reading list, i pull off reading material from, that is ironically 200 books long. I don't seem to have a problem of working my through those.

[@TheIncrediblePulk]

Hi I love your videos. I was wondering what software you use to make your videos? Thanks

[@FightMediocrity]

Mark Asuncion Hey Mark. It's called VideoScribe.

[@marcofranco5015]

Hi, what is the name of the instrumental music in the background? It makes me really happy! I would really love to listen to it!

[@FightMediocrity]

Marco Franco Wedding Invitation - Jason Farnham :)

[@deergreent.5647]

what's the title of the music being played in the background? thnx...

[@sowon5030]

Here is what I do when I face paralysis because of too much choice in a store (happened to me again a few days ago when I wanted to buy a mouse): find one or two critieria that will eliminate 80% of the selection. To find the criteria I don't even need to look at the products, I just ask myself what I want or need. Hope this helps.

[@gabeisgreat69]

Nice , good tip

[@drahmednabil5778]

I think you have to pick different music for different subjects not fixed one and I hope also to make the videos longer to cover some important notes in details and finally thanks for your efforts

[@fotografiacotidiana]

Nice! Which software do you use to make the animations ?

[@giatrosalexandris]

Hey, thanks a lot for the content. I would also agree not to change music as you are trying (successfully) to create a brand. If you've really got sick of it though, change it but then definitely stick with the next choice. The choice that will be part of your brand.

[@FightMediocrity]

nasratullah Thanks for the feedback. I really appreciate it.

[@ysyksharma]

please do 8 to great by richard sr. it would be great

[@Larry21924]

Outstanding work! This content is setting a new standard. I recently read a similar book, and it was groundbreaking. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

[@vstoykovbg]

You are not obligated to choose any type of bread. You can choose not to eat bread. There are many arguments about it (see for example "Wheat belly" and "Grain Brain").

[@maxmahood9703]

dood youre the man

[@skinnylegend4701]

please do draw my life video!

[@ssNova6]

Лаура Бауржанова yesssss

[@FightMediocrity]

Лаура Бауржанова Haha, I'll do it at some point :)

[@looneyshadow1]

My understanding takway from this is that many choices are cool and that shouldn't paralays you into over thinking.

[@ainymunnee7780]

same happens when you search something over the internet. a thousand results come up, paralyzing you and you end up choosing only things on the first page.

[@odst123451]

This sounds more like a paradox from a lack of preparedness. I either grab what’s really cheap because I lack money or a middle price for what’s healthier. I never buy expensive. That’s cut down on the number of choices.

[@ragnarlothbrok1859]

What's the name of the piano soundtrack?

[@conarD97]

Hisssss!

[@robertj.simpson354]

I'm totally not paralysed with choice; I love it.

[@najill1]

Posting 200 books is fine, as long as you put them in various categories or prioritize them (saying: hey guys, start with these 5 books, then move to these 5 etc).

[@pitou8271]

what is the background music>?

[@HungryHeart101]

What is the background music?

[@janeyue7491]

How about Human Action by Ludwig Von Mises?

[@ismaelsantana9598]

if u know what u like its not hard to make a choice