The Pastry Chef Adding to Japan’s 400+ Flavors of Kit Kat

Kit Kat is big in Japan. From cheesecake to wasabi to purple sweet potato, the crispy wafer bar is available in more than 400 varieties, according to Yuji Takeuchi, marketing manager for Nestlé Japan. And it’s up to Yasumasa Takagi to keep the fresh flavors coming. The classically-trained pastry chef has added over 50 to the Kit Kat canon so far. Takagi invites us into his kitchen in Tokyo to see how he creates yummy new flavor profiles for customers who are always hungry for more.
#KitKat #wasabi #chocolate
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[@JustADioWhosAHeroForFun]

Have a break, _have a ton of Kitkats_

[@ohexra]

dude you are everywhere

[@northkoreangovernment6894]

@@ohexra why tho

[@thewarrior6752]

@lucy_Sinda and obesity

[@adityasalunkhe1288]

@lucy_Sinda only if you overeat them lol

[@komalkuku]

😂

[@ApelsinMangoBanan]

Screw catching all the Pokémon. It's all about eating every Kit Kat flavor!

[@spork__]

gotta eat em all

[@iliterallyhavenouse5089]

@@spork__ LOL WTF

[@samayetasamanta4272]

@@spork__ lol😂🤣😂😂🤣😂

[@nordindelosreyes3473]

I was thinking of doing that but then I realized how much money it would cost...

[@timeispreciouslyprecious423]

Hahhahaha

[@themoonsvice]

"Unless there's a wide variety of Kit Kats, it's not possible for a wide range of people to be happy." he's so precious 🥺🥺

[@tosht2515]

I'm sure they all taste delicious but the packaging is tremendous, especially the boxes. Amazing.

[@pian-0g445]

With that many flavours, it’s definitely gonna become subjective real fast. I probably won’t like Misty I be honest form what I be tried.

[@eribulusan3771]

@Karen luvs Jesus Yeah. There are people who hates that. I personally love mint flavor so mint choco and such are a big pleasure. My mom on the other hand hates it. A lot. She says its like eating toothpaste which to be fair is very similar. 😅😅😅 I actually like toothpaste for mint reasons.

[@family-bo2fw]

the sake and sakura one... not the best

[@anabellalloyd1935]

@@eribulusan3771 LOL reminds me of when Colgate toothpaste release there pokemon insipired toothpaste flavors, and my mom use to buy this blue bubblegum Pikachu flavor, and i would be munching on it while my mom isn't watching, but i must say great job Colgate you've succesfully found way to force a stubborn kid who doesn't want to brush her teeth , develop a good oral hygiene.

[@eribulusan3771]

@@anabellalloyd1935 Bubblegum flavor is good. I just brushed my teeth just so I can taste it. I might have eaten a tiny bit also😅😅😅😅😅

[@snehjotsaini8471]

Meanwhile here I am, considering myself lucky if I am able to find any green tea kitkat at the grocery store. 😂

[@Helenastlouis]

?

[@ashishphilip6231]

Aise flavors india mein nahi mill te kit Kats ke

[@catfordinner1373]

I get it all the time my cousins own World foods supermarket a supermarket that has food from all of the earth and it has green tea KitKats so I get like 20 packs everytime I visit it’s literally heaven.

[@baguetteneck95]

We don't even have that lol

[@digitalerror69]

Same lol

[@toxicrazer6682]

Mom get the bag! We're going to Japan *FOREVER*

[@peachyhello]

My thoughts when I learned about the love for kit Kat in Japan, it's my favorite candy ❤️

[@Coco-ww2hw]

@@stephaniewhite7576 WE GET IT STOP

[@nancyvillatoro3341]

Me and my best friends be like

[@seungminkimm]

@@Coco-ww2hw what’s the matter? What did she said? She deleted her comment. =)

[@Coco-ww2hw]

@@seungminkimm she keep"'s sending video's in every comment i see, which leave's me annoyed. And hello fello army :D

[@johngablesmith4671]

Yet ANOTHER reason to visit Japan. This country is on another level.

[@crazygingerr3608]

and it’s population is dying :(((

[@sayakgupta3068]

Population of Japan: 128 million Kitkat flavors: 400+ Population of India: 1.3 BILLION kitkat flavors: 1 I suck at math too but this is just sad.

[@arathimenon6890]

True man!😔

[@polarbear9838]

We had dark chocolate kitkats 6 years ago. Sadly, they were discontinued 😔

[@lordtea]

Yes this is discrimination 🙄

[@puneeeeeeeeeeth]

(╯︵╰,)

[@justsuzz828]

Let's ask MODI to trade Kit Kat with japan

[@deplios7799]

The Green Tea Kit Kat’s honestly insane my guy

[@firname395]

Especially wasabi

[@princessbroccoli6225]

My favorite so far

[@muhammadwaleedarshad4444]

I want to try it :,C

[@user-lj1pr1jn4g]

how do you think about wasabi potato chips???

[@robertyin4668]

in japan, there is a master for the most seemingly mundane things

[@l0sts0ul89]

The master of circumcising

[@Jonathan-kp8dv]

@@l0sts0ul89 i believe there is, a guy just microscopicly perfecting a penis, but it's not suited for the youtube community so no one covers it, lol

[@thewinnerofdome6418]

The master of hentai

[@jyang470]

The master of suicide Since Japan has the most suicides

[@momouwu1937]

how dare you call kit kat mundane :v

[@Immortal-Daiki]

I study in a uni in Tokyo, and my friends and I would do this while we do last-minute cramming and reviewing for big tests and exams

[@iwakohmk2254]

Kit→Japanese "kitto" means "surely" Kat→Japanese "katsu" means "win" KitKat→きっと勝つ(kitto katsu)

[@ye4us]

They explained that in the video my guy.

[@myeramimclerie7869]

"A wide range of flavors make a wide range of people happy." We only have three flavors in Germany. Milk chocolate, white chocolate and seldom dark chocolate. I am not happy. I miss the tea and fruit flavors I ate in Japan. 😢

[@santhoshnachimuthu5661]

In India there's only one flavour 🤣

[@strong3402]

@@santhoshnachimuthu5661 yea lol

[@knantp]

@@santhoshnachimuthu5661 😂true

[@PJThompson]

All the Kit Kat’s lines up look like pieces of chalk

[@shayne-1880]

Hagoromo Chalk?

[@sm1le626]

Lol

[@swaralikeni5007]

Lol.....they should make a crayola style box with all different flavours lined up like crayons😋

[@waydewatanabe5023]

Both edible

[@gregoriuswuli4442]

*hagoromo flashbacks*

[@alyssandrasofiarcenas3665]

My friend: I want KitKat Me: *takes out all flavors* Me: HeRe, pIcK OnE-

[@ipsitaparida4471]

I would want passion fruit! Or *peach*

[@Genshinlmao123]

Dan J. Wolf same.

[@matthewcedillo1535]

Dan J. Wolf I hate til tik

[@touche995]

ALYSSANDRA SOFI ARCENAS NO DONT SHARE NO ONE IS ENOUGH FOR ANY KITKKATS GET YOUR OWN 😡😡 I'm sorry buh', I can never share but Kitkats unless it's my uncle 😗✌️

[@bracethevoid]

yo lo I want tik fok banned

[@Patrick.Weightman]

I live near a Japanese candy store that has *a whole aisle* dedicated to kit-kats, it's absolutely incredible! The sweet potato ones are to die for, they taste like cream puffs, had no clue it was supposed to be sweet potato until I read the tiny english sticker!

[@evettegarcia4804]

Where? Send me info location store name

[@Uddaybhaikabaap]

KitKat lovers around world: it's just a chocolate Japanese KitKat maker-*say no more*

[@gunclubber9892]

I’m craving Kit Kat’s now

[@Aurelion_Cole]

Samee

[@Coco-ww2hw]

@@stephaniewhite7576 we get it stopp

[@Coco-ww2hw]

@Karen luvs Jesus yes. Give me the green tea one

[@Coco-ww2hw]

@Karen luvs Jesus yay :D

[@Coco-ww2hw]

@Karen luvs Jesus where is my green tea :D

[@Dark-pr3jj]

*Turns subs on* *Yuji speaks* (Yuji speaking in foreign language) Translator's work at Its finest.

[@george9371]

Exactly in the same situation, they would know it was Japanese based on context, and there are also translated subtitles already, don’t understand why they wouldn’t leave them blank??

[@MrBarakados]

I know right? As a person with a disability, this pisses me off because sometimes blind people transcode subtitles onto a morse code machine in order to read them. How are they supposed to understand what is going on otherwise?

[@stephaniewhite7576]

kzbin.info/www/bejne/jmqZhZygl9OJeKs 1

[@coinzby]

these people in the replies mad mad

[@Coco-ww2hw]

@@stephaniewhite7576 WE GET IT STOP

[@RayMak]

Japan has the best KitKats in the world

[@Nomzo]

Yes, indeed it's my life long wish to have them all

[@bambamribbon9516]

Why do I see your comment under every video I'm watching. Dude😂😂😂😂😂

[@igot7jams300]

And you are sure to watch every damn video that comes to my timeline....

[@farouqs]

And the worst

[@omlet3604]

I am sorts scared of wasabi it sounds extreme

[@arlandreibalita6973]

I swear everything turns into art in Japan

[@FingeringThings]

The green tea Kit Kat is a god send

[@gunitajar367]

literally

[@enzoocampoiii2881]

Taste like white chocolate kitkat when you took a sip of tea but more tasty.

[@taylorswiftly]

You are like the Justin Y of this channel lol.

[@coll1287]

please

[@everyday3164]

Your right finger.

[@saitama6432]

Why does Japan always have the the best candy

[@TheTrueMattiMan]

Because

[@_Painted]

A preference for quality > quantity when it comes to food.

[@yungesthydra]

Japan.

[@timeispreciouslyprecious423]

(•̀ᴗ•́)وIz good to know

[@MrThunk]

Different Cultures

[@anyaalvarez9332]

Their raspberry kit kats are so good! There is nothing fake about them at all in the taste, it looks like a raspberry concentrate had been put in between the layers of wafer. It's got a very nice tartness to it and isn't too sweet, so I definitely recommend people should try it.

[@keremkelleboz6959]

If it was all business for Mr. Takagi there wouldn't be so many unique and interesting flavours, he clearly finds joy in it and that makes me happy :)

[@neilmu3494]

Man no fair. The world wants these flavours too. Not just Japan 😩😩😩 Edit: I can't believe how many replies and likes this comment got in just 2 days... I didn't even get notifications 😂

[@adorablethekittycat3049]

Yea

[@leodf4371]

I mean if you boughy these online you could get right? Mail comes from Japan?

[@jessies3236]

Would be nice to have more options.

[@akirebara]

if you live in a city that has Asian grocery stores, try going to one. You're bound to see AT LEAST the green tea Kit Kat being sold there.

[@jellyfish2922]

Just buy them online, you need to pay for shipping and stuff but at least you’ll get it

[@jsheen3530]

This makes me want to go to Japan Even more 😅

[@stephaniewhite7576]

kzbin.info/www/bejne/jmqZhZygl9OJeKs 1

[@Coco-ww2hw]

@@stephaniewhite7576 We get it stop

[@samayetasamanta4272]

Mee tooo🤣😂😂🤣🤣😂

[@Kaiweeks]

@@jyang470 that is a huge cap. the only difficulty you'll have is if you know little to no Japanese. money isn't an issue unless you're starting your life in Tokyo or any huge city in Japan. Japan is very affordable for most, except for the flights of course.

[@ironsighted7319]

When I went to Japan, I’ve had a few of these flavors, my favorites included Matcha, Strawberry, and all the cheesecakes! But all the KitKats were great!

[@JoeeeBoyPlays]

Imagine, you only have one job to do... and you're doing it right for.. the sake of mankind. Salute to Takagi-san!

[@toxicrazer6682]

Math Teacher eats white chocolate kitkat Math teacher: Where's my chalk?

[@Ebbsy08]

Agni Marath *C H A L K F L A V O U R*

[@shayne-1880]

You mean their Hagoromo Chalk?

[@studyspirit5465]

@@shayne-1880 ohh great big story had made a video on this too right

[@shayne-1880]

@@studyspirit5465 Yup :)

[@exnyy9448]

@@Ebbsy08 MM

[@sirparker2881]

And why aren't these shipped over globally

[@Ifuseethisurgay]

Ya

[@leolow2057]

Different cultures and marketing. Japanese are more keen and willing to try new products, they even okay to pay a higher price for it. So companies had to keep coming up with new ideas, packaging, flavors etc.

[@leolow2057]

And demands of the market. In my country we only had original kitkat and few years ago we finally have strawberry and macha.

[@jazz2313]

Basically U.S is not a risk taker 😒

[@continuousself-improvement1879]

Yes, please!

[@kalinaosko5790]

KitKats were my biggest obsession in Japan, I obsessively checked supermarkets for them. Must've tried 40+ flavours so far. ^^

[@Kelsphere12]

I had the Sake (see 2:21), Hokkaido Melon, and Matcha flavors when I visited Japan. They're all amazing and I wish I could go back to Japan to try more flavors.

[@chrypco]

No wonder whenever I go to Japan, my friends would ask me to buy KitKat to bring home as souvenir 😂

[@veeplegaming9125]

It’s all fun and games until you eat the anime KitKat

[@notfalcon]

do not click the link

[@100cents5]

And get isekai'd to another world

[@veeplegaming9125]

Desired101 yes I don’t videos

[@gadmcewen1907]

Who else is now getting a Japanese kit kat tasting box

[@gadmcewen1907]

@@ContentConfessionalyou can buy some of amazon

[@p5gBand]

y'all had me at Japan's 400+ flavors of Kit Kat. Immediately liked!

[@GGOWO]

KitKat japan just took it to another level

[@taric_112]

Am I only one who wants to taste all of them?

[@antoinettemalone2212]

You REALLY think you're the only one who wants to taste all of Japan's Kit-Kat flavors? GIMME A BREAK! Because I want to try all of them, as well! 😉

[@zelly4914]

Me visiting friends in Japan for Christmas: So what's for dinner? Friends: KFC bucket and kitkats

[@kaydenberardinelli2902]

I love this channel so much

[@ao2415]

Deaf people: *opens subtitle* Subtitle: *Yuji speaking in foreign language* Deaf people: *hmm yes interesting* 🤔

[@matheusedwin6144]

ah yes, someting Great Big Story Captioneer always do. its become running gag now.

[@mennoe7076]

Yes so you need to constantly switch between having the subtitles on and off to be able to see the "speaking foreign language" subtitles edited into the video that are right underneath the deaf and hard of hearing subtitles. Fantastic

[@mennoe7076]

Yes so you need to constantly switch between having the subtitles on and off to be able to see the "speaking foreign language" subtitles edited into the video that are right underneath the deaf and hard of hearing subtitles. Fantastic

[@hendrikpat]

@@mennoe7076 Imagine saying the same thing twice.

[@hendrikpat]

@@mennoe7076 Imagine saying the same thing twice.

[@graciasie3646]

How many KitKat flavors do you want to make? This chef: yEs

[@coconutoil1614]

This.... does put a smile on my face

[@MB-ft5kv]

when i first went to japan i was a little bit surprised to find so many flavors of kit kat and now after hearing there exist over 400 different types im really impressed :) keep it up :)

[@brucecampbell9412]

That's awesome I want to try them all.😋

[@jakeso7737]

The UK is the home of the KitKat! I wish we had all of these wonderful flavours over here!

[@lifecycles9861]

I remember my parents friend went to Japan and brought me this kit kat. It was the most amazing kitkat or even chocolate (if you can call it that) that I have ever tasted.

[@annisanurulhidayah3374]

The best souvenirs ever. The sake one is pretty good. Japan has always been on my bucket list!

[@skullies3580]

hey kitkat japan, listen to this trillion yen idea. *Ramen KitKat* I'll take a 10% royalty.

[@bharatAV]

Lmao

[@jonjessen]

I got some ramen hard candy last time I was in Japan. Not... Well.... No

[@demons27]

It doesn't work that way

[@jonjessen]

Didn't know that. Ramen KitKat it is then

[@continuousself-improvement1879]

Ew no.

[@albynzjhieawayan4296]

I never thought of Purple Sweet Potato as an alternative name for Purple Yam/ Ube lol💖

[@stephaniewhite7576]

kzbin.info/www/bejne/jmqZhZygl9OJeKs 1

[@Coco-ww2hw]

@@stephaniewhite7576 WE GET IT STOP

[@kurorein4721]

Dear Yasumasa Takagi, I love your work please keep making more flavors for kitkat

[@Ghostly_scarf]

I like when the chef said "Unless theres a wide variety of KIt Kats, Its not possible for a wide range of people to be happy" because it just makes sense

[@aryaminim]

Man I was always curious to know who made these awesome and crazy flavours of kitkat in Japan . The only flavour that I've eaten is the classic chocolate 😂

[@Im4gineD4t]

Petition to have these officially exported to the U.S.

[@pragnes007]

Also other countries too

[@princessarialeer]

I remembering ordering the Green Tea flavored Kit Kat’s. By far my most FAVORITE flavor. The Sakura Kit Kat’s are also amazing during Cherry Blossom season. ^^

[@reddyeaswar]

Most pleasing video... Love KitKat🤩

[@mistergipa2545]

Teacher : the Test isnt that hard The Test : *NAME EVERY KITKAT FLAVOUR*

[@shachino9389]

"And those flavors can change, based on where you are in the country" Imagine, visiting 8 regions and 47 prefectures to collect 400+ flavors of Kit-Kat

[@Void-by3ti]

As soon as this pandemic is finally over, I’m taking a trip to Japan, I need to try this among all the other things Japan has🤤🤤

[@chocolatestories7365]

Thanks for bringing so many kitkat flavour story.. enjoyed tour video and subscribed for more..

[@umadey8493]

They say its more than 400 types while i just tried one kitkat flavour and believed there were no more flavours of this brand 😑😭

[@tanushkulai1010]

Japan: 400+ flavours of Kit Kat My country: *Three, take it or leave it*

[@MegaBipin123]

So exciting flavours. Amazing.

[@stevenzin5834]

Every single thing about or in Japan always amaze me, what a wonderful land and people!

[@Thomas-fk6ep]

Great episode! Matcha is the best so far, but Japanese KitKats are rare here. I'd like to taste more unique ones.

[@jonjessen]

I tried the Sakura KitKat. Like eating a perfume bottle👍

[@notthatman5244]

The Kit-Kat master takagi-san.

[@Hillers62]

I have tried some of these flavors while in Korea...I love the green tea one...now I want to try them all!!!!!!!!!!

[@checho575]

Cherry blossom Kit-Kats are THE BEST.. hands down. Theyre only in season for a limited time sooo happy hunting!

[@deadstylz]

ok, so this is the question everyone asking, why arent there 400+ flavors of kit kat in the US? Dude JAPAN is just the best country.

[@northkoreangovernment6894]

There is no best country

[@michaleandmore5111]

Rest of the world: max 3 flavour Japan: it's over 9000

[@naomihalperin4083]

The packaging is beautiful

[@pam8sj0611]

Those Kit Kats are HEAVENLY. My faves are rhum raisin, cheesecake, sakura, intense green tea

[@waifutrash_]

I want to collect all KitKat flavors for real now :"D

[@denycahyadi]

Who touch dislike button? What's wrong with your life?

[@iwantedtobethatanomaly2270]

They're just jealous because they know they never get to taste the many great kitkat flavours from Japan

[@hello3234]

There sad and jealous that they dont hv it in there country

[@basintheworld4613]

Amazing!

[@aroundlife5369]

woowww... *How many Kitkat flavored chocolates. I've never seen it before.* 😱😱

[@jazzykn1ght]

I tried melon flavored KitKat before and it is AMAZING!!! really like the flavor

[@stephaniewhite7576]

kzbin.info/www/bejne/jmqZhZygl9OJeKs

[@Coco-ww2hw]

@@stephaniewhite7576 WE GET IT STOP

[@Virtduality]

I wish I could try all 400+ flavors 🤤

[@nesnibila4888]

i remember my parents got me a japanese kitkat box of assorted flavours online and we sat around and had a tasting session of all the different flavours - it was great! highly recommend

[@flatcola6516]

Hi, Japanese native here. The KitKats in japan taste amazing, but they are small. I miss those big ass kitkats you get at gas stations in the states

[@kazeshini107]

I am currently learning Japanese my goal is to be A+ in Japanese and I really wanted to go to Japan since I am very interested in Beauty and Culture of Japan.

[@shadowshibe5962]

That moment when you realize that KitKat is owned by Nestle...

[@firname395]

Yeah but nestle Don't do anything bad

[@shadowshibe5962]

@@firname395 wdym they drained a river in a village in Pakistan and said that if they wanted their water back they had to pay for their water

[@shayon8012]

@@shadowshibe5962 *pakistan

[@shadowshibe5962]

@@shayon8012 thank you so much

[@niharbellary8646]

@@shadowshibe5962 can you tell me more about it?

[@Asabikeshiinhvox]

I can't wait to try out these new kit Kat flavors!

[@dylan.t180]

fascinating always wondered who to thank for such creative flavors of my favourite chocolate

[@melody-sg8ic]

japan...... nothing gets too weird, just simply different

[@siyacer]

anime

[@Moontess]

I've had the opportunity to try a few of the different flavours across Japan, but the weirdest one I tasted was the 'vegetable juice' one. Eating it once was enough.

[@gatta1242]

Wow its really cool that they made ki kat in really wierd and delicious flavour.

[@onegirlmusic]

Another reason of why Japan is on my travel list

[@no_one_of_that_name_here]

I'm in Holland and very jealous!!

[@SYWPiano]

Wait how are we only getting chocolate flavor in the US while there are SO MANY in Japan??? We’ve been robbed!

[@sevahiggins]

Ive recently found "Birthday cake" and "Apple pie" at Walmart but they were terrible compared to the Japanese kikats

[@polkadotteandglitterspots5367]

If you have an Asian market in your town or you can order fromAmazon but it can be pricey. I’ve ordered a few to let the family taste test. Passion fruit is my favorite so far.

[@ravent3016]

Depends on where you shop. Try an Aasian grocer. Or Amazon or eBay.

[@histeriamassal2290]

I did buy a lot of Kit Kat flavors when I went to Japan. Strawberry Cheesecake was my favorite.

[@Robdc89]

If only the UK could have some of these flavour, since we are the country that invented kit kat in 1935 by Rowntree (now owned by Nestlé)

[@fisikalectures597]

so what flavour do you want your kit kat? chef: *yes*

[@jameslalruatpuia7633]

That damn tranparent chocolate making mask though....

[@doge7831]

Japan has always all the cool stuff like 400+ flavours of kitkat, better games and shiba inus.

[@TahtahmesDiary]

I thought the end part about the word KitKat sounding like their word for "you're bound to win". Shows this candy has a special place in their culture now. I would love to try a peach or other fruity KitKat!

[@stilcrazychris]

I wish we had some of these flavors in the USA. I want to try some of those flavors. It's not fair that they, kit-kats, sell flavors in the UK & in China. I think they have a grudge against us..... Let us, USA, try some of those wonderful flavors, please! Chris from Missouri

[@CustomKirby]

Cool cool In England we have maybe 4 flavours

[@1Thunderfire]

And the irony being that Kitkats were invented in York.

[@sorensouthard927]

People in Japan live like kings, from what I've seen going out to eat is way cheaper on average and then they also have all these specialty products. Man I'm envious.

[@komalkuku]

I wanna try all those 400 kitto katto I love how they say kitkat "kitto katto" 🥰🥰