The Pisanos // Porsche spec ad

My first “semi compelling screen-saver” in 2025, made with ‪@Google_DeepMind‬ #Veo2. It looked so real, I had to do a BTS for it so don't forget to watch it until the end! Everything is AI except the talking head with the strange accent in the behind the scenes part. When I will have more time I will write about the process and my thoughts, but for now enjoy the video, get ready for the tipping point of genAI video in 2025, and share the links below!
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𝘧𝘰𝘳 𝘭𝘦𝘨𝘢𝘭 𝘳𝘦𝘢𝘴𝘰𝘯𝘴: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢 𝘴𝘱𝘦𝘤𝘶𝘭𝘢𝘵𝘪𝘷𝘦 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭 𝘤𝘰𝘯𝘤𝘦𝘱𝘵 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘢𝘴 𝘢𝘯 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘦𝘹𝘦𝘳𝘤𝘪𝘴𝘦 𝘢𝘯𝘥 𝘪𝘴 𝘯𝘰𝘵 𝘢𝘧𝘧𝘪𝘭𝘪𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘗𝘰𝘳𝘴𝘤𝘩𝘦 𝘈𝘎. 𝘈𝘭𝘭 𝘵𝘳𝘢𝘥𝘦𝘮𝘢𝘳𝘬𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘗𝘰𝘳𝘴𝘤𝘩𝘦®, 911® 𝘢𝘯𝘥 𝘛𝘢𝘺𝘤𝘢𝘯® 𝘢𝘳𝘦 𝘳𝘦𝘨𝘪𝘴𝘵𝘦𝘳𝘦𝘥 𝘵𝘳𝘢𝘥𝘦𝘮𝘢𝘳𝘬𝘴 𝘰𝘧 𝘋𝘳. 𝘐𝘯𝘨. 𝘩.𝘤. 𝘍. 𝘗𝘰𝘳𝘴𝘤𝘩𝘦 𝘈𝘎 𝘢𝘯𝘥 𝘢𝘳𝘦 𝘶𝘴𝘦𝘥 𝘧𝘰𝘳 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘰𝘯𝘭𝘺.⁣
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If you are from ‪@Porsche‬ and want me to remove the video, please DM me. ⁣
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𝘈𝘭𝘴𝘰 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘉𝘛𝘚: 𝘛𝘩𝘦 𝘣𝘦𝘩𝘪𝘯𝘥-𝘵𝘩𝘦-𝘴𝘤𝘦𝘯𝘦𝘴 𝘧𝘰𝘰𝘵𝘢𝘨𝘦 𝘺𝘰𝘶'𝘳𝘦 𝘢𝘣𝘰𝘶𝘵 𝘵𝘰 𝘸𝘢𝘵𝘤𝘩 𝘪𝘴 𝘢𝘴 𝘧𝘪𝘤𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘴 𝘵𝘩𝘦 𝘧𝘭𝘦𝘹𝘪𝘣𝘭𝘦-𝘯𝘦𝘤𝘬𝘦𝘥 𝘗𝘪𝘴𝘢𝘯𝘰 𝘧𝘢𝘮𝘪𝘭𝘺 - 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘱𝘶𝘳𝘦𝘭𝘺 𝘧𝘰𝘳 𝘦𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵 𝘸𝘪𝘵𝘩 𝘯𝘰 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘵𝘰 𝘢𝘤𝘵𝘶𝘢𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯𝘴 𝘰𝘳 𝘱𝘦𝘳𝘴𝘰𝘯𝘯𝘦𝘭 𝘧𝘳𝘰𝘮 𝘗𝘰𝘳𝘴𝘤𝘩𝘦® (𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 911®, 𝘛𝘢𝘺𝘤𝘢𝘯® 𝘷𝘦𝘩𝘪𝘤𝘭𝘦𝘴) 𝘰𝘳 𝘈𝘙𝘙𝘐®. 𝘈𝘭𝘭 𝘵𝘳𝘢𝘥𝘦𝘮𝘢𝘳𝘬𝘴 (𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘈𝘓𝘌𝘟𝘈®) 𝘢𝘳𝘦 𝘳𝘦𝘨𝘪𝘴𝘵𝘦𝘳𝘦𝘥 𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘳𝘦𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦 𝘰𝘸𝘯𝘦𝘳𝘴 (𝘋𝘳. 𝘐𝘯𝘨. 𝘩.𝘤. 𝘍. 𝘗𝘰𝘳𝘴𝘤𝘩𝘦 𝘈𝘎 𝘢𝘯𝘥 𝘈𝘳𝘯𝘰𝘭𝘥 & 𝘙𝘪𝘤𝘩𝘵𝘦𝘳 𝘊𝘪𝘯𝘦 𝘛𝘦𝘤𝘩𝘯𝘪𝘬 𝘎𝘮𝘣𝘏 & 𝘊𝘰. 𝘒𝘎), 𝘢𝘯𝘥 𝘢𝘯𝘺 𝘳𝘦𝘴𝘦𝘮𝘣𝘭𝘢𝘯𝘤𝘦 𝘵𝘰 𝘳𝘦𝘢𝘭 𝘥𝘪𝘳𝘦𝘤𝘵𝘰𝘳𝘴, 𝘤𝘪𝘯𝘦𝘮𝘢𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘦𝘳𝘴, 𝘰𝘳 𝘮𝘺𝘴𝘵𝘦𝘳𝘪𝘰𝘶𝘴𝘭𝘺 𝘯𝘦𝘤𝘬-𝘨𝘪𝘧𝘵𝘦𝘥 𝘐𝘵𝘢𝘭𝘪𝘢𝘯 𝘧𝘢𝘮𝘪𝘭𝘪𝘦𝘴 𝘪𝘴 𝘱𝘶𝘳𝘦𝘭𝘺 𝘤𝘰𝘪𝘯𝘤𝘪𝘥𝘦𝘯𝘵𝘢𝘭.

[@Porsche]

This is mind-blowing! 🙌

[@laszlo_gaal]

I'm humbled!

[@daniel_k_2852]

On one hand, respect for that work. On the other I think you don’t realise that this is a serious threat to the human kind. This scares me.

[@woodyrulesok]

BRILLIANT, think how many people this will put out of work.

[@SundogsCreative]

The BTS is my favorite part! so much cool hidden craft in there....

[@TobyWilkinson-ce7cr]

Thousands of people work in film, TV and commercials who have dedicated their time, energy and lives to their craft. I find this absolutely horrifying.

[@norbertprell3368]

Szép munka.. 🙌

[@IMO3G]

лайк, если от Стаса🧡

[@43ARMAgEddOn43]

Жаль, караси так головой крутить не умеют

[@donosornabut3728]

The beginning of the end!! This is fogging dangerous!

[@gaborfacsko]

A legnagyobb vagy! Végre megint jó magyarnak lenni... 🙌

[@CalmVink]

Elképesztő! Szép munka!

[@ThePattersonChannel]

The Claude Monet tee shirt on the director paired with his accent is next level!

[@m55nl]

Man you really nailed it. INSANE! Great work!

[@zolibeachxxx]

Would love to learn more about the real making-of!

[@burningpaper]

Terrifying! And brilliant, in equal parts. This is a clarion call to the human creative industry to figure out what the future is going to look like.

[@PerChristianFrankplads]

The best AI video I've seen so far. Extremely impressive.

[@laszlo_gaal]

thank you!

[@szorptorp4258]

❤Wow! Ez nagyon durva!

[@simoniddol]

hats off ❤

[@visiblemaker]

Love it! So well done and entertaining!! 😆😆

[@mskala23]

From a cost stand point -- how long did this actually take to make? From a creative stand point -- how accurately where you able to design the shots as compared to a shot list, storyboards, references, your ideas and concepts et al...?

I understand that this is pretty much 90% your knowledge, innate skill but still the model is so gooood at following your ideas and directions. Went frame by frame and honestly this is magic. Did you just create the world's first "Can't believe it's AI" video. Kudos sir!

[@eugeneseleznev]

This is brilliant!

[@futurhebdo]

Chapeau bas !!!

[@richverano4640]

better than coca-cola AI ads

[@JefHarrisnation]

Great work!

[@mikenewbry]

I was brought here from an article about AI videos and still I didn't realize until the "making of" segment that this was an AI video.

[@laszlo_gaal]

i will take that as a compliment.

[@Imurai]

In a Deautch accent: itizgudlájkdisz ööö hez ööö brót ööö mi hír!

[@loseitlarry478]

Wow thats crazy this is like a step above with ai videos. I could legit show this to my grandmother and she would have zero idea that this was not real.

[@laszlo_gaal]

well if it helps sometimes I couldn't tell what am I generating when the BTS looked so real.

[@lionel.mukendi]

Incredible!

[@antonpeterson23]

Is there any course from you i can buy? Would love to see your workflow.

[@RussGoogle]

Great Job!

[@PeterGasston]

This is phenomenal!

[@eto_volkov]

great work! bts is insane)))

[@Phaota]

This is both amazing and scary at the same time. If this kind of thing becomes mainstream and more simplified, it will put a LOT of actors out of work. You don't even need voice actors when there are several A.I. companies that can perfectly emulator anyone. Of course, the editing is what makes the final video worth watching since I know there had to a ton of crap imagery to delete before a good scene was made. The one main error I noticed in the whole thing was the floating whistle string in the tennis court scene.

[@emmamonaghandesign]

For every actor there are 50 crew who will also be out of work

[@philis-a-ruser]

This also puts directors, editors, vfx, producers and “prompters” out of work. The current concept is to turn to full agents at somepoint who deliver the right end product based on your data. Most people just haven't realized this yet. will see what comes the next month to years

[@strandesverfurdo]

Looking forward to the real behind the scenes (your tutorials)!!

[@boudeca]

Porsche would be crazy to ask you to remove it! They should pay you for this incredible work of art! The BTS is for me the cherry on top, for moment I really thought it was real :)

[@PeterWolfThings]

Szép munka! :D

[@Rod553]

This is Hollywood AI !!!

[@roimargolius2633]

How do you keep consistent character look between men two shots? This is absolutely incredible!!💫💫

[@IMO3G]

ПЕТРААААРКААА

[@DavidIwanow]

Wow that's impressive

[@Maximus77s]

OMG!

[@evanfuture]

I hope you (Laszlo) realize how impressive this actually is. Feels like a watershed moment to me, or at least the precursor to one. I've been showing it to my film producer buddies without context and they look at me confused until I make them re-read the final card's text. Then their jaws drop. Well done!

[@laszlo_gaal]

thank you! To be honest I feel the same - started with the food demo on my channel - that those shots are looking real...we are at a tipping point!

[@jeaneudefolly7432]

It's incredible! That's the best AI video I've ever seen... Good job guy! 🎉🎉🎉

[@liftmanproductions]

Then at least the East-European accent could have been made up for, if it doesn't come naturally.

[@SubLabCreativeVideo]

A pleasure to see! I'm curious about Veo2. Now I'm testing Minimax and Kling1.6. I feel that revolution could be in customizable Vid2Vid. Could you reveal if Veo2 has this feature?

[@TheinterfaceTvSeries]

We are near the generative AI singularity!

[@Nicxeable]

First the whole spot is amazing. Love the storytelling and scenes. But Mate - having an offing BTS / docu on the backend is a masterful trick to pull.. honestly: this is my new benchmark for gen-ai spec ads.

[@kitmackenzie3261]

This shows the power of editing more than it shows the power of AI. Yes some of the imagery is impressive considering it wasn’t made in real life but if this had been shot for real I bet the edit wouldn’t have been so dictated by what clips didn’t fall apart or make sense. The moment you start going through it in a more methodical way the more it falls apart. Maybe if people only saw flashes of this once or twice I’d be convinced of its value- but we’re not in that age anymore; every commercial is clipped and freeze framed and shared online and as such will continue to fall apart if made by AI. The role of the editor might become more about curation and sifting through the output of an AI, which it is already but at least you’re not sifting through what’s human and what isn’t.

[@laszlo_gaal]

I will put out some shots in full length

[@ronenpestes7550]

​@@laszlo_gaalseriously what's wrong with people today. It's like saying Spielberg's movies are all about the cinematography all the editing. You have someone here that was able to use AI as a tool and master the cinematic language like no other. Editing without shots is nothing. And you need great shots to tell a story. So much jealousy on here. And you know what. AI gives you the same tools to do 'your editing ' version of any story. So let's see those stories, instead of all those useless negative comments.

[@ronenpestes7550]

​@@laszlo_gaalseriously what's wrong with people today. It's like saying Spielberg's movies are all about the cinematography all the editing. You have someone here that was able to use AI as a tool and master the cinematic language like no other. Editing without shots is nothing. And you need great shots to tell a story. So much jealousy on here. And you know what. AI gives you the same tools to do 'your editing ' version of any story. So let's see those stories, instead of all those useless negative comments.

[@kitmackenzie3261]

@@laszlo_gaalthat would be great to see - thanks.

[@kitmackenzie3261]

@@ronenpestes7550I’m guessing you meant to reply to me instead of the OP? I think you’re reading a bit too much into what I said; not sure where you think the jealously is coming from. It’s an interesting discussion to have for sure. Thanks

[@dennislubbers4614]

Impressive. Nice grading. Using grain like that in a Ai video is very helpful.

[@laszlo_gaal]

grading/grain is only on the ad part. the BTS AI clips are completely untouched.

[@Craftal]

WHY? What is the point of all this shit? To not have to bother with reality? With hiring and paying creative people? What is the end goal?

[@seannunis859]

fab stuff Laszlo. How much time did you spend on it, in total?

[@john.s]

insane. imagine google veo 3

[@AdamDocker]

Impressive…and now what? Hundreds of thousands out of work….what’s the point of humans doing anything anymore? How will we afford these Porsches if we have no work! This is madness. Creators sitting behind keyboards and screens typing instructions!

[@orkunsanal]

robots will drive and have fun, we will watch them while crying :)

[@weremiuk]

Great work! You used advanteges, hide ai weaknesses in fast editing. Clever ideas, nice writing, sharp execusion.

[@27km31]

This is extraordinary on so many levels. Really really good. Thank you!

[@natiscoolha]

@hellolaco Incredible! Out of curiosity how many many hours went into this?

[@appleqor]

The article in Forbes that brought me here says it took one man three weeks, so 100-200 hours seems close.

[@sundersolomon5065]

Outstanding! Great work mate!

[@nicolashuve3558]

Very impressive, though it's too bad the editing is so fast paced. The VO never takes a breath. A bit overwhelming.

[@TheApollo2200]

This is amazing! I hope Porsche contacts you and gives you a job and pays you BIG money! You deserve it. Will you be teaching people how to do this? I mean this is the 3rd time I am looking at this and it is phenomenal. I really appreciate that disclaimer to cover yourself too. I mean the music is FANTASTIC! I can't wait to read about your process on how you created this. Thank you.

[@chlowden]

Thank you for sharing this. It really makes me wonder what the ethical difference is between shooting this fiction and creating it in AI is? When an actor plays in a commercial, are they more credible than an AI created character? What is the difference between a 3D version of this idea and AI from a viewers point of view? Ethically, everything falls apart when you show an AI generated Making of, that could be construed as true. For advertisers, fake ads are a real threat as they are brand disrupters and perfect click bate for bad actors. In the end, the question is not about what is real or not but how can we be sure what is true and what is not?

[@my_permaculture]

This is a masterpiece! Thank you for sharing.

[@karnyzelijus]

Why do the frames change so fast? It's nauseating.

[@hanhanochrabinovitz6699]

Absolutely shockingly impressive. The power of your storytelling competes with the power of your prompts and, naturally, the power of @leo2 model

[@HDnatureTV]

I wish the script were better - can't blame the AI on that. Try Ferrari or Lamborghini next time. ;-)

[@sphygo]

It was at this point, I finally have asked myself if we’ve gone too far. That being said, that’s insanely impressive and I can’t wait to see how society develops in the coming years with on demand generation of content. I’m sure there will be plenty of downsides, but so many positives too. It’s impossible to tell how the world will look in another 6 months at this rate, let alone a few years

[@christian.ortner]

Amazing work. 👏 Would love to learn more about the process!

[@Joeherman]

Hello, would you, or someone here that is aware, give us an idea to which AI tools and generators were used to make this. Especially the bts?

[@Feverdreamnik]

How much time did it take to make it?

[@NikiDrozdowski]

So the narrator is also AI? That's a pretty good one!

[@laszlo_gaal]

narrator and interview sound is human! I think AI voice can't have that much emotion that you feel during the ad

[@NikiDrozdowski]

@ Ah, I see. I was about to ask you which voice model that was. Because it seemed leagues ahead. But as with all AI … let’s give it a few month …

[@Ryan_Hecht]

Was the concept of the ad pre-prompted or did the model come up with the concept of the Pisano's itself?

[@tairtt2735]

WOW!!! Its amazing...speechless...

[@darbymcadams4892]

This is so, so sad. So many people will lose their jobs.

[@cesarefracca5394]

Hello Laszlo, great job ! I sent you an email trying to get in touch with you. Hope to hear from you. Regards.

[@bryan_riddle]

This is clever scary shit - it almost feels like game over for the commercial film/ad industry. Wish this was an early April the 1st joke but it's not.

[@iafilm]

This encourages me in my new direction which is filming in black and white movie film - the analogue acetate ribbon thing with emulsion on it. With vintage cameras. Not digital, and there’s more! Some of these cameras have clockwork motors so there is no electricity involved. The new Alternative Cinema is old!

[@VinnaFox]

Still looks creepy and uncanny in its movements. I don’t think progressing AI to be used this way should be applauded either.

[@lindsayprajza5014]

Is this real?!

[@Nietzman]

Thanks I hate it.

[@BenNorth-po7yh]

This is amazing? Are you able to share your process? Next level stuff here

[@artdawggy]

So glad it isn't real as that guy who keeps talking about "filmmaking" in reference to a Porsche ad was making me cringe.

[@alexalexis7899]

The degree of moral bankruptcy displayed here deserves an entry in the Guinness Book. You deserve as much credit for this as you do by asking a painter what to paint. There is no merit here. There is no skill being displayed to be admired. There is no craft in finding ways to execute shots. Parading what Automated Incompetence can spit out doesn’t level you up - it actually proves you have no respect for nor interest in the craft of filmmaking. On top of it, you have the nerve to throw in "(...) capturing the characters and these state of the art cars with state of the art camera equipment (...) This is what filmmaking is all about.". Anyone with this amount of vitriol for an artistic expression shouldn't be allowed nowhere near it, so if you work in any capacity in the film industry, I hope you find your happiness doing something else.

[@ronenpestes7550]

so much jealousy. you took all this time to write it or used chatgpt?

[@alexalexis7899]

@@ronenpestes7550Chill dude. Not even AI will be able to make you competent at anything. No need to defend it.

[@SteveSolun]

Please share how did you create it? What was the prompt?

[@ronenpestes7550]

So much talent. Bravo.

[@tillerman7272]

what talent? AI did everything

[@superbmediacontentcreator]

I am glad they sold the gig to Porche's agency, and I'm glad they got the shoot but this was one of the stupidest ads I have ever seen... cute but who cares...

[@laszlo_gaal]

The title literally is "porsche SPEC ad". There are two disclaimers in the video saying the same. The youtube description tells this too.

[@superbmediacontentcreator]

@@laszlo_gaal It was a comment on the writing of the concept outline. Was this Ai generated too? Come on man...perhaps you need a better "how it was made" aspect but that is the technical I was addressing the idea which I find flawed.

[@user-ci4nx6kj8n]

What an absolute mess of an ad. Not to mention the amount of lies being told in the BTS. This won’t happen in mainstream advertising.

[@juancsmix]

sorry this isnt good. way too fast paced, you just lose the story. you also get thrown out because of the obvious AI mistakes: a tennis player looking off court but posed as if he's ready to receive a serve? the guy serving the ball is doing what? he isn't serving, his racket broken. the ball goes from the bottom up, it should go from top to bottom. people holding cameras in weird ways, are they even cameras? text that isnt real text...

[@Mrstefaaaaaan]

Only impressive if you close your eyes, every shot inluding hands are failed, it's horrible

[@ronenpestes7550]

so much jealousy. you took all this time to write it or used chatgpt?

[@lancethrustworthy]

I found the finished advertisement unacceptable. Its tempo was much too fast. Were the spot on my TV screen, I would have changed the channel. Any idea who the target market was? It certainly wasn't aimed at me. I think Porsche and VW have lost their minds. NOBODY gives a damn about flexible necks! What is wrong with you??