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As consumer awareness of the impact of food choices grows, there is a notable shift towards choosing organic food more frequently. This preference is driven by the recognized positive effects of organic food on human health and the environment.
Private sector players such as Organic Kenya Limited play a crucial role in driving the demand for agro-ecological practices in the country. Through their provision of inputs to farmers, they are not only creating a market demand but also facilitating the promotion of agroecological practices nationwide.