The Product Life Cycle | Part II

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Subscribe to Alanis Business Academy on KZbin for updates on the latest videos: www.youtube.co... The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don't go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle.
In the second video of a four part series, we'll explore how businesses can adapt their marketing mix to accommodate products that occupy the growth stage of the product life cycle.

[@Thetrurth]

It is fantastic session