I love that she never got BBL and changed her face
@NeuRudy27 күн бұрын
Facts! Love that for her.
@cherrywineluxe27 күн бұрын
i think she did get a little bit of a nose job but she still looks like herself either way
@oldworldstarkeo26 күн бұрын
@@cherrywineluxe she did not get a nose job lol
@bonnieali532524 күн бұрын
Definitely a refinement of her nose bridge 😅@oldworldstarkeo
@oldworldstarkeo22 күн бұрын
@ it’s literally the same nose from her debut to her recent Fenty ads
@traumaqueeen27 күн бұрын
I am happy for this woman! She has her babies and her man, leave her alone! She doesn't want to do all that work, for very little money. There is no money in music anymore.
@BroJo67627 күн бұрын
Rih still managed to make several hundreds of millions through music.
@ANNASTESIA-s4o21 күн бұрын
She's got a family , the financial stability and a career. What else could you ask for?!
@MioPinion-z5k17 күн бұрын
So true. Most music is leaked and they lose millions.
@loveking83514 күн бұрын
She man been cheating on her for years
@ShonnysLab199527 күн бұрын
Idk if it’s good news, however she has left a great legacy, long live Rihanna music!!
@Landiiana27 күн бұрын
Legendary Legacy in just 10 years
@MegaHealer27 күн бұрын
I kinda like Andrew Tate’s commentary on Work, work, work, work 😂😂😂
@danielsanchezgomez88212 күн бұрын
@@MegaHealerEughhhh not that child trafficker 🤮🤮🤮
@SiergoGonzales11 күн бұрын
What Legacy 😂😂😂 it ain't nothing but Satanic BS
@123theprodigy525 күн бұрын
I’m not surprised, she released a new album every year nonstop since 2005. now that she has Fenty beauty, she can now enjoy the fruits of her labor.
@gerardmcmillan859124 күн бұрын
🎯
@loveking83514 күн бұрын
She is already definitely ain’t all that
@kingderald27 күн бұрын
Imagine someone telling you to work the same job for the next 50 years and you just keep doing it and not being happy and not earning anything from it. I’m so glad that she’s choosing to take a break/or leave. Her music is STILL played to this day. She owns her masters so she’s still making money from it. This is a lesson about growth and not staying in the box. Even if she didn’t write her music. Her personality matching with the songs, felt very authentic. She has literally never changed who she was. I’ve been a fan watching her since Pon De Replay. I don’t think any new artist can duplicate what she’s done over the years.
@icydelight369327 күн бұрын
tbh most people work for 50 years doing a job that they don't always like, and they earn just enough to get by… Rihanna is in a very privileged position
@kingderald27 күн бұрын
@ yeaaa. I’m just saying. You shouldn’t have to. I don’t think people should work that long. A majority of us end up stuck and unhappy. There’s more to life than just working.
@maybeitsjustin165024 күн бұрын
@@icydelight3693She’s not privileged she worked her ass off for it. Difference is most people stay in those positions others don’t 🤷💯
@icydelight369324 күн бұрын
@@maybeitsjustin1650 still she benefited from a highly capitalistic industry (the star system) that rewards visibility above all things, that allowed her to become a billionaire with a 10 year career. There are plenty of talented musicians (even more talented, knowledgeable, passionate and hard-working than her) who never have access to that kind of visibility, not because they lack the talent, but because they lack connections, luck, timing, the looks, marketability, maybe because they’re simply born in a small country and don’t have the chance to move abroad, or simply because they are songwriters or instrumentalists, who by default do not get the same recognition that singers get, despite the fact that they work just as hard or even harder. She was ambitious and she worked hard, but she also got lucky and is now in a position to hold an amount of wealth that’s hard to comprehend (and that many consider even unethical, given the inequality that there is in this world) and that allows her to never work an other day in her life while being revered like a Goddess. She’s in a privileged position, she is a billionaire and a mega celebrity. I am not saying that she’s a bad person or that she didn’t earn her money, I am just stating a fact. There are people like Einstein who dedicated their whole lives to science and changed forever our understanding of the world who didn’t even make 1 million in their whole lives. It’s not just about hard work, there are many other factors that Rihanna benefited from
@IssabellaPerezCruz723 күн бұрын
Yeah she was the one who decided what songs she wanted to sing so in a way, even if she doesn't write her own songs she was involved in choosing her image and sound
@Henry-cf4oo26 күн бұрын
Her money is working for her now, she doesn't have to work a day in her life. You go girl!
@gerardmcmillan859124 күн бұрын
🎯
@loveking83514 күн бұрын
Money is the root to all evil stop putting her on a pillow stool
@notreallyafamousartist6958 күн бұрын
@@loveking835on a pillow stool 😭😭😭😭⁉️⁉️
@nameisamine27 күн бұрын
It’s interesting how Rihanna’s brand has become synonymous with authenticity when for the majority of her career she agreed to be a corporate product, not writing or composing her music. A lot of her albums were manufactured at writing camps. Edit : these responses are wild. I wasn’t throwing shade, I’m actually a fan. It was merely an observation to point out the irony. Rihanna injects so much of her personality into whatever she does, to the point where her authenticity was rarely questioned. She’s quite the anomalous Pop star in that respect. An example of artist who wrote more but is still perceived as inauthentic would be somebody like Mariah Carey. Ironically people on the street would take the view that Rihanna is far more authentic than Mariah, despite Riri penning far less of her catalogue than Mariah did with hers. Rihanna’s essence and personality will always bridge any authenticity gap, whether it be in music or other business endeavours.
@natalie810527 күн бұрын
True but at least she “ got out “ lol
@geraldmccray330127 күн бұрын
But despite all of that, she had the personality and the “it” factor…those songs were hits because Rihanna sang them.
@nameisamine27 күн бұрын
@@geraldmccray3301 a lot of the songs she turned down ended up falling in the laps of other other artists and becoming huge hits for them too.
@LoneWulf27827 күн бұрын
You’re right. It’s probably just a personality thing.
@kingderald27 күн бұрын
You all act like everyyyy artist writes their own music. Writers have to make money too. Writing your own music doesn’t guarantee it’s going to be a hit. You didn’t make the clothes you wear. So what’s the issue. It’s a business.
@LovetheLuvRecords27 күн бұрын
Honestly, the love that I have for this woman just through her music & aesthetic does have me sad that we may never get another album BUT, if she's happy then I'm happy 🥹
@DeeLoveBrand8 күн бұрын
The greatest act of artistry is knowing when to step away ❤
@cheilongetgano483421 күн бұрын
Classy, smart woman with an amazing catalog of music. She bowed out gracefully and still on top with her businesses. Love her! ❤
@BhloodBhlood5 күн бұрын
😅 how's she klassy tho she wears her ass out to
@njongomato27 күн бұрын
Good for her.
@felixm.c409127 күн бұрын
I mean she could make music independently. It just wasn't ever her thing.
@anthonyezenwafor689922 күн бұрын
In anti she had more creative control and that album was a best in my opinion
@kevinmucyo166517 күн бұрын
She owns all her masters and has her own record label and Anti was the first album under her label
@timkruse9912Күн бұрын
agree, music was never her calling
@pla48258 күн бұрын
I love RiRi so much her strength, her beauty and versatility in music, fashion and her hair styles too 😊
@Laurenmichelleartwork8 күн бұрын
Rihanna is so sweet and different from most celebrities in my opinion. Plus I love me some Fenty ❤❤❤❤❤❤❤
@nakitacummings13819 күн бұрын
Savage Fenty and her fashion shows were so next level she had Victoria's Secret shook
@anthonyezenwafor689922 күн бұрын
Thank you I am finally starting to make peace with why Navy is not ruling the charts for now. We are still number 1 forever with what shes done. It will take a lifetime to match. I am moving over to stream right now. More blessings.
@spicytomango27 күн бұрын
Rihanna has definitely partied with Diddy as often as Jay Z. You don't become a billionaire without sacrificing a few souls but people are quick to overlook it because of her looks and success. She's no different from Beyonce
@cherrywineluxe27 күн бұрын
the only difference is rihanna isn't doing music anymore and has pretty much left the music industry altogether so no one really goes at her for stuff that artists who are still in the music industry are doing
@sherylsutherland118326 күн бұрын
How come we've never seen pictures of her at the Diddy parties then in the clip she said she supposed to go or she may go to a diddy party because they want everybody to go to a diddy party doesn't mean she actually end up going to his party if you Google you don't see her face at the parties you see everybody else's like the celebrities you love so much you guys want everybody to be the bad guy so bad
@keithkam61525 күн бұрын
Where is your proof of her attending Diddy parties? You can't just make up conspiracies just because you don't like an artist
@sherylsutherland118325 күн бұрын
@keithkam615 exactly there's no clear proof that she attended any of diddy's parties now we do have pictures of other attendees which I'm not going to name any names because then they say I'm biased but if you search and look you don't see pictures of Rihanna compared to other famous celebrities
@mical758223 күн бұрын
Everyone has been to a Diddy party. There is the party and then there is the after party. Some of these celebrities are not involved in diddy's nasty dirty after parties. So stop thinking everyone in the industry is dirty. Let the truth come out in court.
@yuzeymaokanime58316 күн бұрын
She dropped hits for over 10 years and she finished with the greatest album ANTI and didn’t even win a grammy. Tbh I would be pissed and focus on other things like she is doing with make up, fashion, family. She deserves the break for however long she wants from music.
@tresboujay15 күн бұрын
Riri had something few artists do when they get into the game and that was an eventual exit plan. Respect! 💐💐💐
@mattpacker437222 күн бұрын
Britney and Rihanna 👑
@ennui56 күн бұрын
I’m a Rihanna fan..been to every concert she has given in my city…even took a pic with her..she was just so nice ..the line was long, she kept up beat..love her switch ups..much respect
@jam720421 күн бұрын
Excellent video!
@sedi206612 күн бұрын
I lowkey could tell she was miserable at some point also Loud, Talk that talk and Unapologetic came out so close to each other i always mesh them into 1 long year lol. My good sis was GRINDINGGGG non stop
@Nkem-i7y5 күн бұрын
Loud and Talk That Talk are the same album to me.
@Beep9749 күн бұрын
I love RiRi and I’m glad she stepped away from music, I remember being a kid and thinking “dang this girl has a new song every few months! I can’t keep up!” I can’t imagine what she went through
@addammusic93027 күн бұрын
She been left lol, After Anti she was done I don’t count the Black Panther Forever Soundtrack.
@KayeNala26 күн бұрын
I think she did the Black Panther album because it's not linked to UMG
@crazygoose893914 күн бұрын
I really love how she's ending this she is leaving with more to be desired. This woman is truly amazing and so perfectly strategic. She's going into family life where her life is focused on her kids and her man and not what the rest of us think of her, she never cared about what we think. She's always been edgy and it's always worked out for her. I had a parasocial bond with her because we were pregnant at the same time. She was my favorite artist for years, now as she wants to step back from the spotlight I'm starting to appreciate the works of Kendrick Lamar.
@theebacci24 күн бұрын
Such a great watch! Thanks xx
@christonpollard7274 күн бұрын
after watching this I feel really sad, I miss her music and don't think she could be topped. Rihanna is one of the greats
@AboveTheClouts7 күн бұрын
Well done on this video :)
@NottyGurlStyle15 күн бұрын
I don’t understand why “fans” thinks they owns an artist and EXPECT them to do anything. Ri made the best decision for her and what she wants… Because if she continued to put out music everyone would read it to hell if it wasn’t good… touring would take a lot on her especially now since she was a whole family life I’m sure she is enjoying. Ri made her money in music and transitioned into other ventures which is the right thing to do… Go out on a high note and move on…and she did. I’m super happy for her and any fan of hers will wish her the best. If she decides to do a on off concert it will make money hand over fist. But for now..she’s good!
@annetaylor-rc5yq14 күн бұрын
happy that shes doing what she wants but i was only ever here for the music much love to her
@DonyaLove1720 күн бұрын
It should be illegal to sign a minor without parents there in person.
@beaudragon25 күн бұрын
For years she teased us with R9. Guess we just hv to wait and see. I don't think she really gave up on music. I also wonder why there's no greatest hits album with at least 1 new track for the fans.
@CrandallWilliams23 күн бұрын
A greatest hits album would go crazy 🔥🔥🔥 Right now today.
@anthonyezenwafor689922 күн бұрын
Nice idea. Fingers crossed
@radish674017 күн бұрын
She can’t sing anymore.
@deanosmith75239 күн бұрын
Why she need to release a greatest hits album when you can create a greatest hits playlist on Spotify, Pandora, or KZbin Music?
@Verity_Truth66627 күн бұрын
Because she never cared about art or about her audience, she jus wanted to get rich quickly.There. Done.
@keithkam61525 күн бұрын
A statement with ZERO facts. Just your opinion. There. Done.
@renatogenesjosejr.884313 күн бұрын
I'm not a massive riri navy but I'm happy for her .
@Ssshyousounddumb13 күн бұрын
I mean we would be happy as fans if she just made music and released it to her socials herself. She doesn't need the backing of the music industry.. She can do it without them.
@cunbinzhg6 күн бұрын
after terminating the contract of 6 albums with the label (jay z and la reid) she basically did what she wanted to do that same night when given the choices of either sign the contract or walk out the building from the window... she walked away... she helped them make money they gave her fame.. end of the deal. she had been wanting to leave the industry this whole time after realising how corrupted it actually is.. or maybe she knew it all along since 16, but simply just needed a push to get to that success to build her own business, which I believe is now the cosmetics? I don't think music has ever been her main goal since the beginning... so it's reasonable and explicable for her to detach from it so easily.. she doesn't seem to be bothered that much for not performing (compared to those artists/singers who really consider music as their main purpose).. she got her fame, she got what she wanted, the money, and now she's free... she worked hard for herself, to open doors for what she dreamed and now she can.. and she's doing it.. she is indeed a very smart women,.. I have huge respect of this women actually after realising this really might be the case for all the decisions she did in the past...and present.
@stacedoggkyles645126 күн бұрын
Rihanna I am so proud of you I miss you and I love you I want to say is thank you for changing the game by being yourself I am so proud of you your legacy will live on forever through your music and your videos forever thank you Rihanna continue to celebrate your life live your life beautiful continue to do different things in this world god bless her family her friends and her fans all around the world I love you miss you your legacy will live on forever and ever thank you so much Rihanna ❤ you are in our hearts forever and ever thank you 😊 😢
@loveking83514 күн бұрын
Have you ever met her she her could be the most Horrible and nastiest woman you ever met
@FabioSilva-hi1ek6 күн бұрын
She did a great job! Now it's time to do other things in her life. I'm a big fan ❤🇧🇷 but I understand she's living another cycle in her life
@david_bopit_music1125 күн бұрын
Honestly, I could say it is a good thing that she left. I just think about it. She was literally at a top of the building being fretting to be pushed off, and my opinion is a good thing that she left, but she did a good legacy, which is honestly surprising to me. Oh, I never forget lease the Pablo songs that she had and they put my impact on me when I was just a young teenager like 12 and 13 . Rihanna, I respect your decision if that’s the case, and thank you for having a good impact on me when I was just young teenager at 12 and 13 a couple years ago.
@ukaszchmurski21502 күн бұрын
NOT TAKING WHITH YOU Ambrella❤Kiss sweatheart 💋♥️ RA Phoenix ☀️👑👽🌈🌍
@matuklon21 күн бұрын
She should release that 2019 reggae album as a goodbye present for the fans, even without a promo. And even if doesn't go number 1, doesn't matter.
@pritpala15 күн бұрын
She wasn’t discovered at 16, she was discovered at 14 in Barbados.
@Butterfly-y8x27 күн бұрын
Yea I’m sure she did with the whole diddy shit !! Ellen done moved out country already a lot of people trying leave not a coincidence!!
@bricejackson928814 сағат бұрын
We just want one goodbye album produced by her favorite producer
@loveking83514 күн бұрын
Proverbs 14:20 the poor is hated by many and so be they neighbors but the rich have many friends
@r-and-b-musiclover877014 сағат бұрын
Lots of artist are now doing this. Lady gaga,selena gomez and ariana grande are all taking a break from music to pursue acting and other business ventures
@visionchildofreform26 күн бұрын
well done, thank you!
@TheCul826 күн бұрын
Great video
@afxmnstrКүн бұрын
She started doing anything else ... and realized music doesn't make any money right now like most artist. Its good for being famous - but it doesn't really make money.
@markxnll18 күн бұрын
actually she can release any song of her own just like taylor swift has its own record label, so no more def jam.
@MK-hh1vo19 күн бұрын
She no longer has to sing for her supper. She can be an audience member instead of a performer. Sounds like she learned a lesson and had a plan.
@Winstance21 күн бұрын
She said she will come with an album in 2025 or 2026
@itsonlybranden23 күн бұрын
Ppl have their run
@MioPinion-z5k17 күн бұрын
The industry is hardcore and the ones that control it are no joke. JS😮
@marcuscormier94712 күн бұрын
Im a navy fan but I can't shake the fact that could RiRi quiting music cuz now P. Diddy and now Jay Z S.A stuff is now out and she's afraid her name will eventually be revealed as well. Cuz if u think about it for yrs since her last album she been hinting a new album but since Diddy and Jay business came out now she wants to quit after she was hinting for a new album like what kinda switch up is that. IMO. Plus she was apart of the 🔺️.
@Wakeupsheeple60710 күн бұрын
Didnt she say she worship the devil but all yal worried is her beauty yal weird
@nycnycBarb20 күн бұрын
‼️CAUSE SHE REALIZE HER BISS JAY Z IS ROBBING HER💯
@TheGoodLifeStarterPack11 күн бұрын
Because she fulfilled her contract obligations and replaced her income with Fenty: the empire. Next! 💁🏾♀️💅🏾
@wenrandall637726 күн бұрын
She’s a Pisces so Yk they like doing multiple things so she gonna do music when she feel like it but I’m happy for her
@livelikesong20 күн бұрын
All people born any other time, multi task
@MrVpk615 күн бұрын
Successful business billionaire realize she wasn't making all that money from her music. It was from business if she makes a comeback I feel like it's gonna be collabs. She was interested in working with Billie Ellish she said!
@anthonyezenwafor689923 күн бұрын
i want to go back to those productive days
@knowledgeforhealthtv701419 күн бұрын
Double. The real Rihanna has already exited the movie. Arrested and executed. No doubt she had some good songs but its the choices she made to get to the top that ultimately led to her demise. Or "Retirement" as the narrative goes.
@Rey351826 күн бұрын
She is not done with music yet matter of fact she produced music for the new smurfs movie and even play a role too on the upcoming animated film
@nakitacummings13819 күн бұрын
The Navy salutes you
@tyleetophbrown22 күн бұрын
I love both Lauryn hill and Rhianna in there own way
@lioninguccisuit27 күн бұрын
I used to like her and beyonce, until they both become overrated.
@tinan217927 күн бұрын
NOT AT ALL - The only overrated ‘artist’ is that fake wannabe, that ruthless mean girl, Taylor Swift, of limited ‘talent’.
@oscarsoke417127 күн бұрын
come on they deserve the praise, Beyoncé has been singing since the late 90s, that's applaudable and RiRi dominated charts irrespective of people calling her les talented, anyway its your opinion but think about it, hard work pays
@stefaniasandra464327 күн бұрын
that's true but everyone is entitled to their opinion. I hate this stan mentality.
@cherrywineluxe27 күн бұрын
the real overrated person is taylor swift lmao
@THLOANIOUS26 күн бұрын
@@tinan2179 ehhhh
@raisedinblack7 сағат бұрын
Rhianna was better than Beyoncé in my opinion. She didn’t write the music but she adopted and made it her own.
@rydz65627 күн бұрын
Great, now she has to answer for Jay-z, Diddy and Epstein.
@TheRealDeal_813 күн бұрын
In summary, Rihanna ultimately quit music for one reason - Savage x Fenty. She makes way more boffo bucks with her fashion line than the music industry could ever make her.
@Cocolocohermoso22 күн бұрын
It’s going to feel weird watching this back when R9 is in rotation…
@lisasykes62411 күн бұрын
Jz...any questions 😐
@ofekR27 күн бұрын
she lied to her fans since 2017 about new music and albums. that's not cool. i don't think she want to retire. she was a workoholic and she liked that. she could say all those years she don't want to make music anymore. but she never said that. so if she lied that's ugly.
@sherylsutherland118326 күн бұрын
I don't think she lied I think she has an issue with roc Nation and that's why she stopped making music but I definitely believe she has music in the vault like she said. And there have been producers who have worked with her to create the so-called new music I just don't think she wants to deal with roc Nation and she might find another way to put out the music or they might be giving her a hard time for leaving and that she can't work with another record company
@ImmurMood14 күн бұрын
Seems like Tyla has been placed as her replacement. Babygirl must just come back home and continue creating amapiano tracks. I hate seeing how they flaunt her around scantily dressed. Rihanna is allowed and deserves to Take A Bow! Mama did good and owes no one, nothing. Wish her and her family all the best.,, but, sis needs to first do right and come clean re: Chris Brown. That boy has been canceled enough.
@displasmant27 күн бұрын
Beyonce
@LUNIKOSAKELA27 күн бұрын
What do you mean Beyonce, I don't understand explain please
@wesleyrosa612227 күн бұрын
She knows
@tio456127 күн бұрын
She didn’t get it she went to another part of the industry she still signed to her label …. And jayz invested and has ownership in fenty and she does not own it she the face she has a large share in the community
@sherylsutherland118326 күн бұрын
She owns 50% of it because she put half of her money into it so that's why her name is attached to it she put up her own money and she owns 50% of it so please do your research before you talk
@koreaboo14376 күн бұрын
The music industry is evil and wicked I'm glad she left plus you go to stay on tour to make money . That's why Beyonce is trying to drop different stuff she can't tour anymore like .
@AnthonyBaker-t7e26 күн бұрын
Great analysis, thank you! A bit off-topic, but I wanted to ask: I have a SafePal wallet with USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). How should I go about transferring them to Binance?
@bwill9704Күн бұрын
Princess of the illuminati doesn't need music anymore 😶🌫️
@carloseduardomoura3318 күн бұрын
Cause she now is a billionaire with slave labor.
@melad300014 күн бұрын
She saw the downfall of the industry n knew she could leave
@acenull016 күн бұрын
Lol if she ever releases music again it will be a giant blessing 😂
@radish674017 күн бұрын
The blinds have been saying she lost her voice long ago for a while. She had to change lanes.
@suearamarapstar13 күн бұрын
🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍
@leeci33Күн бұрын
I wonder if Rihanna’s legs are still insured… anyone else remember that?
@mrotterdam53322 күн бұрын
You can run but you can hide
@heatherphillips213817 күн бұрын
Umm they took her "talent and momentum" and put it all on "Broyonce." Rihanna was replaced. Just watching the clips in this video, one can see the occult symbolism.
@travfrank646516 күн бұрын
The word of the day for this post...autonomy...lol
@loveking83514 күн бұрын
Living your life for the world and not for god you still be a shame of yourself
@loveking83514 күн бұрын
Y’all have to stop being naïve everything that glitters is not gold stop falling for any and everything she said herself she was a Satan worship and she also said that diddy parties is the best parties everyone else is getting backlash for this but Rihanna is special lol
@Roobs865 күн бұрын
I know she stopped making music once bay released her album days after Rhiannna Anti album
@anthonyezenwafor689922 күн бұрын
👏🏾👏🏾👏🏾
@keviii50523 күн бұрын
Plus there's little money to be made in the music industry due to streaming
@rhondakraus93109 күн бұрын
Give you one guess why she stepped away
@forevermani315 күн бұрын
and Nicki is busy messing up her discography
@loveking83514 күн бұрын
She said she was a Satan worshiper but god has other plans for her she need to stop lying to herself it’s not cute anymore
@crazygoodsuccess6 күн бұрын
Because its not the same rihanna
@alexshullai294226 күн бұрын
She party with diddy
@sherylsutherland118326 күн бұрын
Did you see her party with Diddy, she said the thing is everybody supposed to go to a dinner party she said she may go they wanted all the celebrities to go to a dirty party does it mean she went there I think that's why that clip was in there that they wanted all the celebrities to attend a diddy party but I never saw a picture of her attend Google if you sore Rihanna at the Diddys party when I googled I didn't see her face but I saw Ashton Kutcher I saw Jay z I saw Kevin Hart I saw a Beyonce I saw Mary j Blige I saw a French Montana but I have yet to see a picture of Rihanna but you might have a better luck
@marcoandreknottjung341816 күн бұрын
From where do you know, that is GOD, and not his DOG, whom are calling you, in times, where everyone needs a dog, instead of a GOD(DESS)? And who knows that these are not the LIVED ones voices, whom are talking to you, like the Vatikan and the holy Church are knowing,what's going on, on EARTH! Where do you know it!?