The REAL REASON Seven Marine Outboards Went Out of Business

Seven Marine Outboards are the next company in 2020 to discontinue their production in this market. In this video I talk about the reason I think they stopped production.
#HauloverInlet
#BigWaves
#QualifiedCaptain
#Outboards
#FishingBoats
#CenterConsole
#SevenMarineOutboards
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[@LifeOffshore]

Is Mercury or Yamaha #1 in Outboards?

[@gavinf1700]

merc if u want to go fast

[@Dylan-su3nu]

If you want speed mercury if you want reliability and speed Yamaha or Suzuki

[@jakes5530]

Yamaha’s are the toyota land cruiser of the marine industry (both their outboards and their inboards). I’m okay losing out on some power and speed for the reassurance that I’m not gonna be stranded

[@TonyCardoso]

Would love to see your fountain running 👍

[@wakes_inc]

You misspelled Suzuki.

[@UncleDonDon]

The REAL reason: They can't compete with the competition. Kinda difficult to justify $80k for one outboard motor.

[@treehugger4916]

Some of the highest hp mercs and yamas cost 30-40k. The people that are buying these have more money than they know what to do with anyway

[@lnazariomx]

Yesss!👍🏼

[@chickenpotpie4045]

@@treehugger4916 yeah but I'm not buying one engine, 4x80 is a LOT more than 4x40

[@JoeGalanteTribute]

@@chickenpotpie4045 - you can't compare 4-627hp to 4-450hp though. 3-627's =4/450's. There are a lot of other considerations. More tachometers, weight of 3 vs 4 motors, etc. The new Mercury 600hp is ~$70k also.

[@pg1633]

Mercury's new V12 cost 80,000 dollars.

[@DaBrute]

There's really no reason a single outboard should cost more than an entire luxury car. Make it make sense

[@jakes5530]

That’s a valid point, but how much are 450r’s? Also, on some of these huge center consoles and power cats that cost over a million dollars, the upgrade from a yam/merc ob to a 7 ob is negligible when youre already spending that much.

[@gabbermaikel]

why are some big center console botes more expensive then a big yacht? That dosnt make any sense either, and stil they get sold. The reason an outboard is so expensive has to do with weight and tight packaging. Meaning most parts are custom made for the outboard world. And if they could sell 1.000.000 of each model then the prices would drop rapidly. But the 200hp+ market isnt that huge, and the 400+ market is even smaller.

[@anonymousdude6493]

For some people the cost of that outboard means nothing. Pretty soon some douche bag from Albuquerque will be the worlds first Trillionaire.

[@zacpearson1878]

DaBrute horsepower

[@ammoalamo6485]

People who do not have tax write downs will still go to the used market. $9k - $16k will buy a nice boat up to about 26', with 150hp 4-stroke Yamaha or Mercury ob, maybe even twins, and an aluminum or galvanized dual axle trailer. There might be some work needed on the boat, but when isn't that true? If you buy a freshwater boat, it gets even better, because they have not had the wear from exposure to saltwater. That boat will go somewhere in the 35-45 mph range, probably the lower end. It's the new cc offshore boats that run a half million and up - if you have a 50 mile run to the fishing area, speed is money.

[@Mr91495osh]

Two Merc 450’s for the price of one SEVEN! BAM!

[@conanruisi]

Oh yeah just stick 10 450’s on the back of your boat instead of 5 627’s Genius!

[@sparkyguitar0058]

@@conanruisi If you're going that far, I really would rather have 3 staggered big blocks under the hood. Better weight distribution and neater look on the back of your bathtub or surfboard or whatever you're calling anything with 10 motors hanging off it.

[@conanruisi]

@@sparkyguitar0058 I like inboards better too, but realistically there’s people who want a single outboard setup with more than what can be had with the merc lineup. 450 just isn’t enough for everyone, and as we know from experience most people don’t want to spend the time finding that horsepower themselves at home. I hear you can engine swap these things though, that’s the route I’d take right now. And I mean it’s not like I’m making the argument for super high power pent setups, I’m talking about the single engine guy who has the money for a rad motor.

[@sparkyguitar0058]

@@conanruisi Im just old-schooled. I don't even like outboards on the ocean. Give me a big diesel inboards for big boats and big blocks for fast boats. Preferably FORDS so I'll have to build them myself. I mean if you start with 6-700 cubic inch motors you ain't got far to go with big power. 2 and a half to 3 HP per c. i. will get you there and it's easy to live with. If your gonna do it, DO IT BIG BAD AND FAST!

[@conanruisi]

@@sparkyguitar0058 I’m with ya there but the 777 outboards were seriously attention grabbing and I would’ve loved to own one. I’d figure something out... 😂

[@jmsmikey]

The Merc 600r just made everyone forget about 7 marine.

[@laundrieshanging9077]

Its not an R though

[@YaBoiSwank]

@@laundrieshanging9077 not yet at least. When Merc Racing get their hands on it we’ll see a supercharged v12 making probably 750hp

[@jmsmikey]

@@laundrieshanging9077 good point~ I look forward to whatever the R will be in the future.

[@pg1633]

It shouldn't have. And Seven Marine was shutdown before the V12 came out.

[@greenbaypackerfan4289]

@@pg1633 I bet someone at Volva Penta knew mercury was developing the 600 and realized they could not compete

[@marktibbetts6613]

When a game warden stopped at our campsite in the middle of the glades 35 miles from the ramp,he stayed and chatted with us for about an hour. I said are you gonna leave your motor running? He said,"It's a Mercury,if I shut it off,chances are it won't start again,and I don't want to be stuck out here overnight" And he was not joking

[@SCDeerAddict]

He is clearly behind the times. Being dumb is his fault

[@bigduphusaj162]

@@SCDeerAddict ehh? Nah mate, merc are considered fisher price in the UK they are the least reliable by a mile.

[@josephvella3688]

Best thing is "I don't like dragging my Videos out I get straight to the point" 💪💪💪

[@rogermccaslin5963]

Volvo trying to put a good spin on a bad business decision. I thought it was an odd move when they bought 7Marine. I think this proves it.

[@GeckoDeLimon]

They may have just wanted the patents.

[@Jerzeyguy]

$90,000 for an outboard. That’s insane.

[@hulkhuggett]

Absolutely agree! That's fucking rediculous.

[@hulkhuggett]

@@eseven2547 well that's even better! Now that you put it that way I've gotta get one. Maybe an extra for a backup?! 😃

[@fakiirification]

bruh, all boat prices for everthing are hyperinflated right now. All i need is a new 9.9 merc for my jon boat and the shop wants 3 grand. WTF. fucking boat cost 500 bucks WITH the trailer and old motor.

[@christian169]

Yea with that money you can buy a 32ft boat that’s insane of course no one is gonna buy it

[@N4CR5]

Lt1 V8 with some gearing and a prop and a vanity housing. Sure lot of R&D and one off costs to develop, test and marinise it but 90k usd is pushing it lol.

[@ajkolb2746]

Sad to see. I work across the street from 7’s original shop in Germantown, Wisconsin. Those guys were very cool.

[@BoostCriminal]

did not help

[@MrPersonalbest9lbs]

Add in that 7 marine was launched by former Mercury engineers

[@vincentrobinette1507]

As of 3/28/21, I just saw a video where Mercury introduces their 600 HP V-12 4-cycle outboard engines. They are 7.2 liter, with 2-speed transmissions. They use counter-rotating dual propellers, and the nacelles don't move. The propeller shaft and lower foot swivels below the power heads. They have a 90 degree sweep from left to right, allowing better maneuverability in the marina, and dock. They've been talking about these outboard engines for a few years, but now, they are actually available. NOT CHEAP!!!!

[@blairbreland1443]

Glad to hear that you don't drag out your videos. Makes it more pleasant to watch.

[@angelwilsoncordial4670]

Mercury taking over the outboard market that's a bold statement, Mercury have been at the fore front since the year dot

[@donhappel9566]

Exactly. They've always been the 800 lb gorilla of the outboard and sterndrive market. Everybody else is a bit player relative to them. They aren't necessarily the best, they're just the biggest. In the sterndrive market history says VP innovates, then Merc comes in and says 'thanks, we'll take it from here'. Duo-prop vs BIII anybody?

[@lloydholt6511]

Good article. Had a similar opinion that they cost too much with a ridiculously priced installation cost of $15000.00 for each engine. Not many sales for this engine at the price point demanded. The 450R was priced way below their price. Wouldn’t be surprised to see one of the new Mercury engines at 500 hp or more in the next year or two. Yamaha already has the 425. But Suzuki stopped at the 300. It’s all about market share and where the parent company wishes to put their sales, ie performance or pleasure boat market. All make great engines. Just comes down to personal preference. Some will disagree with my opinions. That ok with me. Great video. Thank you for sharing

[@rockstarproductions6377]

I worked at Seven Marine and my assumption from when I left to now on why they can't be competitive in the market in truth was due to operations cost and ownership equity. When I was there we had several investors walking through weekly. That's how Volvo came to own them. The process to build one was not near as streamlined as it needed to be to stay competitive long term with the big dogs of the industry.

[@RainbowLayer92]

I worked at 7 as well! I moved to TN and am still with Volvo. I'm still proud to have been a part of the team.

[@craigcampbell8595]

I believe you're correct that Volvo realized the niche market for these motors wasn't sustainable with Mercury coming out with the now 12 cylinder engines. Mercury has simply put the competition out business by having deeper pockets and out survived them all. Evinrude (OMC) made the mistake of investing in high efficiency 2 stroke engine technology while the market was demanding 4 stroke engines. That public demand was partly due to fuel efficiency and less pollution, and Volvo saw the writing on the wall early that the future demand will be all about energy efficiency and none polluting engines. Unless Mercury starts to invest in R&D in that technology, in 10 years they may end up filing for Chapter 11.

[@jose-Maki]

But im sure volvo being how they are could have made this competitive as mercury can do it for x price so could a small business with the backing of volvo, being small is what increases the price, volvo could have made this a production line thing and reduced the price

[@chiphill4856]

Yamaha is the Toyota of outboards. Mercury may be able to outperform them in some hp ranges, but Yamaha is solid and isn't going anywhere.

[@REXONATER70]

And no real working man tows bobcats with a Toyota.

[@chiphill4856]

@@REXONATER70 Tundra is a beast

[@southpaw8040]

@@chiphill4856 yet the F150 and Silverado have more towing capacity. Fact

[@marcusyoung2870]

@@southpaw8040 They're in the shop more often too. Fact. If you need to tow more than a Tundra can on a regular basis, get a 3/4 ton.

[@southpaw8040]

@@marcusyoung2870 not true. You may want to look at all of the recalls on the Tundra, and do research on why many magazines and enthusiasts rank the Tundra behind the Ford, Chevy, and some even dodge. I am an insurance adjuster. It's my job to pay for mechanical and body repairs.

[@DennisB3533]

I’ve been following 7Marine for the last 4-5 years, never expected to own one but really liked their sound and any boat they put them on and like some of the other comments, when you got into those size boats with those motors you weren’t worried about the money. I had several friends here in Florida with nice boats though that never heard of 7 marine and a couple lived right there around Boca Grand. The only thing I saw down there was Yamaha. When I heard Volvo bought them I thought they would become more popular and a little less expensive, I’m blown away to hear they’re dumping them especially when you see all these huge 500K to 1mil center consoles

[@1PAHero]

I knew it was bad news when Volvo Penta bought 7 Marine. I was surprised to see an improvement on the design when They gained the joystick control. But then my original fear came right back and now it’s all gone.

[@Xavierpropertyshow]

3 videos popped up in my feed on number three I decided this guys alright and subbed

[@DanielCarrazana]

Reason number 3. Warranty Cost with Corrosion Issues. If you speak to people in the industry they will tell you.

[@WhiteGangster400]

These engines were really shit, they brake down all the time and just aren't worth all the trouble for the benefits it has.

[@footballcoach1495]

First time I have visited your video. I love it short and sweet. I could not agree more about 80 k for an outboard is a big crazy. That is what put volvo out of the outboard market. Keep them coming

[@ScarabChris]

I'm a 47 year old life long boater. My parents have always owned stern drive boats but I have always had outboards. I have never owned anything but a Johnson/Evinrude and currently have a pair of 2007 E-Tec 250's on my boat and this is the 2nd pair of Gen 1 E-Tec 250's I have owned. In face I have been running only G1 E-Tecs since their release in 2005. Now that my background is out of the way. I do know outboards and the marine industry. Honestly when the 7 Marine first came out I didn't think it would take off like it did. I figured it would be a "made to order" engine by a small company building them on an "order-pay-we build for you" basis. So I am surprised they did as well as they did. I do not mind being wrong if it's for the right reason. The 7 Marine engines have really made their mark as the center console boats have gotten bigger and bigger. So....why the demise of the product. Certainly NOT for "green" reasons. People that can afford boats that can hold these engines do not care what it costs to fuel them. No...Mercury must have something big on the horizon. In addition to that Volvo probably doesn't make enough from the sale of the 7 Marine engine so it make financial sense to discontinue it. Same reason BRP stopped building outboards. They make more money in their other products and they never made it past 300 HP so they were phasing themselves out of the outboard market. I can honestly say if BRP came out with a 350 I would have bought a pair as my boat is big and heavy but it can only hold 2 engines so a pair of 350's would have been the way. Maybe some 350 Mercs in the future but I'll run my G1 E-Tecs until they run no more.

[@frankcioffi5122]

Ok but i thought evinrude was going outta biz..... Now wat do we do. Ive only ever run my e_tec 250

[@alexa8826]

Brother your content is awesome! Keep it going man 👍

[@willraefpv]

I don’t get why people are obsessed with the price of these motors... if you are buying 627s money is the last thing on your mind. They serve a purpose and they work. They just don’t sell enough of them.

[@stcroixman2002]

good job dude, like u said, clear and concise to make your point...well done!

[@accfh6635]

Too expensive, 😢

[@CJ-gn8qm]

Not a decision most people in the world will be worried about in 2020!

[@l.siestador7248]

Will be? Is it not almost 2021?

[@Spyke-lz2hl]

@@l.siestador7248 This sort of thing affects maybe 2% of the population.

[@WhalerGA]

@@Spyke-lz2hl Two percent? Try 0.05 percent.

[@anthonymarcantonio1731]

I have been a Mercury person my whole life from my Skater and Liberator Cat and Tunnel boats with my favorite 2.5 to my Monterey with the triple 300 V8's -- I just ordered my new Monterey with triple 450's-- Why well look at the competition Yamaha -- okat the 300 is bullet proof and the fish guy's love them but they are loud and just plain dated like an old kitchen. There 350 is -- was a disaster come change your fly wheels every 80 hours!! Are you kidding me. Now the 425 it is heavy very loud and CAN NOT hold a candle to the Mercury 450!! So what did Yamaha do in the last two years in this market -- ZERO! The choice is simple Mercury is simply the best motor on the Market bar none!!

[@anthonymarcantonio1731]

I might add both Regal and Pursuit lost a sale because they will not even consider putting on Mercury!! Are you kidding me! The Kuk family needs to get over there love for YAMAHA and listen to customers who want choice. As fro Pursuit that is really strange from what I understand the same guy owns Tiarra -- so why would you offer choice on one quality boat and not another strange to me!! So no Pursuit or Regal for me. If I am spending this kind of Coin -- It is this simple -- You ain't pickin my power.Sale lost!!

[@christianoelizee6441]

We don't experience these problems in the Caribbean where the sea conditions can be very harsh. Yamaha has proven to be the most reliable in these conditions then Suzuki. The mercs are only good for racing and not for frequent use.

[@mikelliteras397]

$100k for 1 motor, that’s insane. 4 on one boat, that’s how 1 guy helps keep the economy going😳.

[@ronniesullivan7104]

4. merc V-12 COST. 308000.00. 77K EACH

[@kennethhacker3014]

That engine is monumental!!! And now everyone is coping them now... great presentation

[@twisterwiper]

Stumbled upon this by accident. I was surprised they ceased operations. I liked the stylish design of the 7 outboards.

[@urbamworm]

False information and obviously don't know of someone in the trade or have experience with the engines. THE REAL REASON is there were tremendous failures costing the company millions of dollars. Intercooler failures leaking water into supercharger and destroying superchargers and blowing up engines which is also a common issue on the LSA powered vehicles these engines came from like the Cadillac CTS-V and Camaro ZL1. They also couldn't keep the gearboxes from breaking and also the lower units kept breaking. Imagine all those failures with warranty footing the bill. It was killing the company.

[@vanceduke5196]

love your directness. Your spot on about Mercury. Its turning into a juggernaut.

[@bigduphusaj162]

Of unreliable tat

[@msole98]

Yamaha and Suzuki outboards are the kings here in SWFL for salt water both recreation and commercial boats.

[@brandonescoe9980]

Everything you said was right I have been around these types of boats for years and mercury has gone to a whole nother level with their engines

[@awnikaloti7393]

Very impressed video ! Keep the good work. And I will catch you offshore ...

[@mikesgt3rs]

It’s still a shame that SEVEN MARINE is out of business. After all it’s up to the consumer and not politicians, the customer decides what they want and it’s not fare that we are deprived of a choice in the marine engine choices.

[@lubricantrc3244]

Mercury deserves to be the best. They put a lot of research and development into their products. They also invest in their dealers and teach technicians who service thier product. I worked at a Merc dealer back in the 90's and Mercury sent me to a local location to be schooled on new motors every boating season. I don't work on boats any more but do own and use my 14' aluminum with a Merc 9.9 outboard every summer and never been stranded. Mercury is the leader in anything on the water

[@bigduphusaj162]

What utter tripe. Merc are a joke in the UK they are biblically unreliable. Yamaha, suzuki and Evinrude are what we buy. Yamaha own the market so stop talking tripe

[@jmvmike]

I’m not mad at all. What you said makes sense to me.

[@markmorgan5892]

I see everyone on here saying $80-$90k for an outboard is outrageous but when ur paying upwards of $1.5-2 million dollars for a boat not including the power, what’s another quarter million bucks. But I agree though they can’t compete with mercury or Yamaha in the outboard market for big power. And the guys that sold seven marine to Volvo Penta a year or so ago, that was the prob the best move they ever did!! Instead of losing their asses they came out pretty damn good on the deal!!!

[@mjzellner]

Very well done and informative!👍

[@sebagoautosales1875]

I think Seven Marine Outboards was a great idea. The gain market share quickly. Volvo saw this as a way to grow into outboards. If they had not destroyed lower units and got the price point to 75k with rigging they would still be in the game. For these 2 reasons they failed. As we know Mercury is all over this and that is what they are making larger horsepower outboards slowly while keep buyers confident as the product is good. Great Video!!!

[@8180634]

Mercury's big smart move was buying up and making deals with the boat builders. That put their motors on more new boats than most other brands, which both helped Mercury gain market share AND cut the sales of their competitors making it more difficult for them to complete. Their second smart move was pouring more money into development and innovation than their competitors instead of just continuing to make the same old thing.

[@mftoutdoors7483]

Thank you. Great videos.

[@gushollahbackatya1765]

$90K for the 627 ....un f*cking real....

[@jamesstack7827]

I don’t see any mention of Suzuki? They seem to do well on the re-power market.

[@RAMYSWAY]

Yup king of the repower. Middle class power of choice.

[@markkus1134]

Maybe if they had a better dealer network that’s their problem good motors no dealers here in NE

[@foreverfixin]

Love these motors but you're right Mercury taking a lead I'm fixing to put a 60r Mercury on a Saturn 15 ft aluminum floor boat

[@gonefishing1939]

Good honest video, thank you,

[@davidschnall4788]

I love my Yammies, but you are right. Merc is leading the way.

[@Joetrout]

99% of the guides here in houston running yammies! Wont dare run mercs for daily guiding

[@user-er7gx5sm6g]

Great channel. Short and sweet....

[@nammie12345]

Oh man, was just going to put one of these on as a kicker motor on my Walleye boat.

[@dieseldog00]

LOL

[@vincentmartin719]

You may be right about mercury but Suzuki has the best bang for the buck. I agree that Mercury will do whatever it takes to be in first place but things do change and it will be very interesting to see how this plays out for the next 2 years.

[@vincyman80]

Mercury has the best engines now with the Verado 600 it's gonna be wild.

[@americanrambler4972]

I am amazed at the number of very big center console outboard boats with huge power hanging on the transom. I will never own one, but they are incredible boats. When 7 Marine was purchased by Volvo-Penta , I did not see it as a good match based on what little I knew about both brands. I suspected 7 Marine was probably in financial long term trouble and Volvo was buying them to gain something they possessed in engineering, intellectual property or patents. Now the suspected outcome has happened. 7 Marine failed to survive as an outboard brand and product and is now going away. To bad. I want to see American built and branded marine products survive and thrive in the international and National markets.

[@boatman6736]

To the point. Keep it up buddy!

[@MariaMoreno-er5ch]

Great point ! You really make good videos and keep us posted on the marine life. Thanks Life offshore !!🔥Mercury best option

[@daveduthie2125]

Evinrude was killed by bad management, but Volvo relized they couldn't hang a diesel off the back of a boat so pulled the pin.

[@brettfessenden4006]

How was the Seven Marin reliability? I honestly don't have any solid information on that. I heard rumors that there was some concern, and having family in the auto business I am always concerned with reliability when something is based off of a GM products.

[@mattcorley4622]

Great video, concise and accurate.

[@reellove6710]

The bottom line is: these engines were expensive and were never all that reliable.

[@SweetAznLuvah]

7 marine should add more options to appeal to businesses such as charters. Such as dual propellers to start. Which would boost fuel efficiency and top speed. As well as eliminate the right or left hand handicap of certain handling limitations due to rotation of propeller. And add options of smart technology to give owners real time data of engines performance and speed consumption and operators handling and efficiency with integrated gps track log and everything needed to ensure proper maintenance prior to leaving port like preventative maintenance and fluid checks to have a monitor that informs when captains leave maintenance unchecked. And course plotting and track logs for navigation and fuel consumption related to navigation to minimize fuel costs. Having a detailed record of every aspect of operation would give owners of multiple vessels comparable data to give best operating techniques for optimal performance and efficiency. If integrated with sensors to monitor water conditions. Comparing each operators techniques to find best operating knowledge to best suit every scenario possible. Hey if I owned such a expensive machine , knowing everything of my employees operating procedures would help me to ensure the reliable turn key power plant provides my business with exceptional stability and dependable service customers can rely on for a safe memorable charter experience without limits to distance. And information on a touch of a button would give real interest of operating info to provide to insurance companies for reassurance of insurance coverage for engine protection as well as charters safety insurance based on captains operating history

[@Ryan_H22]

A 450R is 65K at the top end and the Seven Marine are a GM motor bolted to lower unit. I'd think they could bring the price in under what a 450R is, include rigging and give Merc a real run instead of trying to be a "luxury" outboard. Not sure what GM engine they're based on but the crate 640 HP LT4 is only $16,000. I remember when I first heard of these thinking that they should be 1/2 or 2/3 the cost of a Merc. The most expensive GM crate engine was the LS9 which i think has been discontinued but was only 26K. Why were these things so expensive?

[@Chris-fo8wp]

Price point killed them, $100K for an outboard....AND to keep the warranty you have to have Volvo certified service, all fluids EVERY 50 hours... Weight to horsepower was also not good, very heavy and not fuel efficient...

[@Iang343]

Ehhh I'll stick with the 3 yamaha 425s on the yellowfin I expected them to discontinue anyways cool motors though a friend of mine has them on his Freeman

[@donparker8246]

Once OMC went out of business, Mercury finally had a chance. And they won out in the end

[@wheatwear]

I like this channel a lot. Nice job.

[@MrPland1992]

Supercharge a 5.3l outboard. Same power for like $15-20k as a $90k one.

[@TheKnown98]

Weren’t these motors plagued with reliability issues as well

[@bradleymorris8875]

They were excellent... as long as you didn’t use them. Electrolysis was the enemy along with extremely non-user friendly software.

[@stevebickley6524]

I'm still running a 87 xr2 with 3200 hrs. Also have a 82 evinrude 175 still running. 2 stroke is easy to fix!

[@rfrontera042]

Great video and great think you’re 100% correct

[@fishyhobby3697]

Love Mercury!

[@boogboog8097]

Anyone explain the pricing on outboard engines?

[@waynemthacker3775]

My old 86 XR2 still running strong never left me stranded always idle to wide open throttle !!! Mercury 150 XR2 for those to young to know what xr2 is !!!

[@tysonkahler]

Good info! Thanks

[@sebastianm79]

I’m glad I sold my Yamaha dealer / Mercury is killing it right now

[@kevinburk1670]

keep it comin...see youover tne horizon

[@scottyskydog]

Screw the haters! It’s refreshing to see someone get right to the point an say it like it is!

[@swhite3847]

You're spot-on all your videos keep up the good videos Mercury number one on the water they spend more money in research and development than any other company I heard that more than 25 years ago

[@dwightbernheimer331]

When those Motors first appeared on the scene I called my friend in Florida and I said those guys won't be around long unless they're laundering money for the cartel... Don't overthink it you'll make my head hurt...lol

[@StopSayingGaslit]

El chapo needs his escape boat to be the finest out there

[@chaosorder1208]

I agree...you are spot on

[@garystraube9235]

Been around boats and Marina’s over 30 years never seen a 7 marine engine on any boat . I must hang in the poor part of town. $$$ yikes 90 grand. That’s more than my pick up and my center console combined.

[@WhalerGA]

They're all over south Florida.

[@1PAHero]

I can’t wait to see Twin Mercury 600 V 12 Varados on the Donzi cat !!!!!!

[@iSAYBOOH000]

I have a Mercury Pro XS 115 on my 18 ft Lund Adventure. I hope I have good luck with that engine. I'm a retired union man so the fact it's made here and it's an American company has something to do with it. They're all fine engines. I think it's like anything else, dont skimp on the maintenance. Should I use synthetic oil on the 115 Merc? Any suggestions?

[@jasonmacklem1582]

Agree with you on why 7 Marine failed. It was a motor that very few could afford and Merc./Yamaha are catching up fast. Yamaha #1 by a mile (for the average guy), Mercury #2 ( because of high end center console market) and Suzuki #3 (commercial and charter captains love them). Damn it Evinrude, why couldn't you get the bugs worked out. Just my opinion, but Mercury is no where close to leading the market. Mercury's "innovation" is that they have a narrow foot print with their super charged L6 engine configuration (gas hog and more to break). Which allows more engines stacked on the back of these ridiculous high end center consoles (really, you need 6 engines?). Yamaha and Suzuki are still using V6 and V8s, which takes up a lot of transom real-estate. That is why Yamaha built the 425 XTO, to go directly after Mercury in this segment.

[@craigbielsky115]

NEW MERCS ARE V-8 FYI ...LOL FACT.....MERC LEADS THE MARKET ...FACT SO WE ONLY PUT MERCS ON HIGH END CENTER CONSOLES ? SEEN PLENTY HULLS WITH MULTIPLE YAMAHAS...LOL YOUR OPINIONS ARE SHIT...LOL

[@jasonmacklem1582]

@@craigbielsky115 Your facts are your own opinion and not really facts..LOL FACT. I know the new Merc. O/B are V8, but they cut their teeth with the L6 which is still in production and still their most popular engine...LOL Fact. Other than South Florida, Mercury's market share is not even close to Yamaha in the US..LOL FACT. Outside the US, good luck selling anything other than Yamaha..LOL Fact Your grammar and typing are shit...LOL.. FACT. Just like your post...LOL FACT.

[@brandonnelson4164]

While that may be their stated reason the Yamaha 425. Boat makers provided that option and customers are choosing them IMO. Seven marine lost their contracts most likely and you can’t make money not selling products.

[@dadboddamien]

Volvo's Seven Marine outboards are so far out of my price range I didn't even know they existed until this video... How the heck is just a motor more expensive than the entire boat I'm looking at

[@johnross1395]

They use Cadillac engines. Cadillac is expensive...No?

[@rossvickers4235]

On point!!

[@brandonrichert823]

Volvo Penta has a bunch of corporate kooks, that is why they killed seven. Rick Richert and other marine salesmen pulled Volvo Penta out of the sand bar in the late 80's and we'll into the 2000's. Big shout out to Rick Richert, a true icon of the marine engine industry. 🇺🇸

[@victorsmith4911]

I personally think Mercury is #1 reason why is the engines are easy to work on and mainly if there is something you don't understand they have excellent tech support even if you're not a marina or license mechanic they don't hold back information about their products in short their customers professional or regular boat owners are important to them and that's what separate Mercury from the rest of the competition.

[@davidwright2706]

Perhaps another company will purchase the rights to 7 marine from Volvo and build them as a limited production item. They always had a relatively small market share but the people that were buying them had the money so cost was not an issue for them.

[@hulkhuggett]

There is just no reason for an outboard engine to cost $90k. That's the real reason they are not in production. Even the billionaires of the world recognize a rip-off when they see it. The real question is why would ANYONE buy one of these?

[@LandSea-Adventures]

I Love New mercury's ,,Good Video , Thanks For Sharing

[@daryn2826]

its true man the new v12 600's are seriously insane and if they make the racing version........ can you even imagine a MTI style boat with twin v12 600+ engines!? the little 390X is already a beast that hangs really well with some big boys cruising at 110-115mph with the Racing 450's like DAM

[@AccordionJoe1]

Outboard motors work best on boats under 20 feet. And who needs anything more than 100 horsepower on a boat this size. I used to have a 90 hp Johnson on a 17.5-foot boat as a kid and pulled six of my friends on water skis at the same time. And I could go out all day on the Illinois Chain O'Lakes on two six-gallon tanks of gas. The bigger the boat, the less you tend to use it.

[@michaelbusch3809]

That is true for lakes. In the ocean around Jacksonville Florida a bigger, with in reason, will allow more days on the water. Those boats need more than 100 hp.

[@WhalerGA]

Why is everyone obsessed with "need." Boating, especially at the high-end, is not about need.

[@michaelh7527]

When you're product is insanely high in price. Well it's kind of hard to find buyers.

[@WhalerGA]

They had no trouble finding buyers, at least not when the founders of Seven Marine controlled the company. This is virtue-signaling by Volvo Penta.

[@GLFGNX]

Just replaced 3 x 7M 627's with 4 x Merc 400Rs on a 43 Midnight Express. Boat love the mercy. 2 of the 3 7Ms failed after 400 hrs of use.

[@ammoalamo6485]

It's good to hear real-world experience with 3 7Ms. Did you price bigger Merc obs?

[@jeffmclearen1421]

I learned that no two motors were the same. That's the reason they pulled the plug. Hard to have a plan for something when each unit is basically custom.

[@leejones9737]

Thanks good video! What happened to Johnson Evinrude ?

[@lightningjet6574]

Merc has always owned the PERFORMANCE out board market

[@208miuwu]

The Marine 7 outboards are about 1100 lbs . That puts them in a market of a super boat category. Mercury outboards about 658lbs that's a 2 to 1. What makes more sense and don't forget cost. The mercs cost roughly 40% of a marine 7 I think. People use their heads not wallets when rigging boats..

[@dieseldog00]

Most builders who for instance build a CC that would normally use 3-4 Merc/Yamaha outboards would use one less engine(2-3) if they wanted to install 7 Marine engines. That would save weight, save money and use less fuel which also saves money.

[@dieseldog00]

Merc 400s are 670lbs and $31,000-$36,000. 450s are 689lbs. and $54,000-$64000. 7 Marine 627s are 1094lbs. and $90,000. 557s are 1045lbs. and $80,000.

[@mindspinn311]

1:50 turns out the rumor was true. Mercury 600hp V12 outboard. Only the lower turns!

[@ronniesullivan7104]

V-12 Cost 77k. weight 1400lbs

[@mindspinn311]

@@ronniesullivan7104 Yes it was always going to be an expensive outboard, but it’s far less expensive than the Seven Marine engines that it sought to compete with.