The Real Story Behind the House of Gucci

Gucci's rise and fall (and rise again) story recounted by those who lived through it.
#fashion #Storylines #BloombergQuicktake
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[@gglee7055]

Tom Ford single handedly brought Gucci back to life! 🥰

[@Alpha-Andromeda]

What part of Tom-Dom did you not understand? It was not single handed. He couldn’t have done it without Domenico DiSole. Or maybe you don’t know the actual definition: Single handed means “by himself and without the help of anyone else”. 🙄

[@janecoe9407]

TOM FORD IS CLEARLY NARCISSISTIC . HE WAS ROMANTICALLY WITH A MUCH OLDR MAN FOR MANY YEARS, THAT NIGHT BE WHERE HE LEARNED MUCH F THE FASHION INDUSTRY, TOM FORD IS THE MOST BEAUTIFUL MALE DESIGNER EVER.

[@dhirendrakumar276]

My takeaway from this video: The ability to reinvent yourself and your company is super important.

[@mimIsra1]

Yesssss

[@ongakuwo]

You cant reinvent yourself if your already dead. BUT u can use a famous name and replace the goods with something else.

[@tvviewer4500]

You are beautiful just the way you are

[@purplehazeffc]

My takeaway from the whole story. Greed. Doesn’t matter how much 1 person has, they just want more & then more again. If the Gucci family were just happy with what they had (which was enough for anyone to live comfortably) then the Gucci company would still be with the Gucci family to this day.

[@jomama5186]

Yes, and limited only by imagination and drive. But the struggle sure is real, wow.

[@biatsoho1332]

De Sole is the definition of loyalty He worked so hard for Gucci.

[@RJBurras713]

Uhm no, he is literally a traitor. but I digress

[@70svd]

No wonder Tom Ford’s line today is so hipped. His suits are so cool. You can tell the guy can design and got taste and style. Fashion come and go but style…they last

[@kh5603]

clean lines

[@lililililPitdinolilililil]

Lasts*

[@christomorpho]

Culture is not your friend.

[@purplehazeffc]

My takeaway from the whole story. Greed. Doesn’t matter how much 1 person has, they just want more & then more again. If the Gucci family were just happy with what they had (which was enough for anyone to live comfortably) then the Gucci company would still be with the Gucci family to this day.

[@janetpattison8474]

Exactly.

[@andrewmothiba1805]

8 ooj9

[@andrewmothiba1805]

Please let pooping l0o0o90

[@jomama5186]

Yes, their quality handbags alone, could have kept them very comfy for many generations. Some of their things are really nice. I'm glad they're still going strong.

[@jomama5186]

Yes, their quality handbags alone, could have kept them very comfy for many generations. Some of their things are really nice. I'm glad they're still going strong.

[@tam7509]

I wonder how the Gucci family feel knowing that the business they started is now owned by the pinault family

[@kasskath3578]

Who cares how they feel? The business could've been gone from the market hadn't it been bought and revived by those who knew better.

[@goldsteinist]

Tom Ford, Galiano and Gianni Versace … the three most talented designers in my eyes. They created their own world their shows were crazy good. It was art back then mixed with mafia and business. Today is very boring and no real designers as they were in the 90’s.

[@Alpha-Andromeda]

Oh you’ve never heard of Alexander McQueen ?

[@propertyservices4263]

Karl Largerfield

[@Lara-xu3yc]

What about Dolce & Gabana? I personally absolutely adore their design

[@cesarcoelho7227]

Austrian designer Bruno ? Very respectful

[@olaexe4410]

Kinda specific the brand is.

[@anastasiav3766]

Years ago I watched a documentary about Maurizio’s death, it was fascinating to learn about the family mess involved, but I appreciate how this highlights the business aspect of Gucci’s story as well - not just the family drama. While many don’t appreciate how far Gucci has stepped away from its traditional (sexy) roots, the new direction has appealed to millennials world wide, propelling Kering’s earnings to $20.1 billion in 2021, up 35.2% from 2020.

[@khunopie9159]

Wow are you a model?

[@battlescorn]

Great take.

[@hannaolssen668]

Gucci lost 6 billion$ during the pandemic

[@anastasiav3766]

@@hannaolssen668Yes during the pandemic many brands suffered, but based on the latest stats, Gucci had a strong finish in 2021, with earnings of $20.1 billion. So the young generation really seem to like the direction of Alessandro Michele.

[@sashamoore9691]

Paid Gucci advocate alert 🚨 And Gucci is low class brand and becoming increasingly irrelevant.

[@jppalm3944]

Paulo died a pauper, alone and forgotten by everyone. This story is about the business of Gucci not the Greek tragedy of the family

[@shunkijunsik5679]

This is better than the movie

[@hannahchase3881]

Thanks! Won't waste my time or money watching their hollyweird version.

[@backto-il9ne]

Crazy how the movie ignored all of this in favor of a soap opera plot line about Patrizia lol This is why you should never take Hollywood biopics seriously

[@kasskath3578]

Why is it so crazy? Nobody said it was a documentary. Hollywood is about entertainment in order to generate money. It's not about truth.

[@yega3k]

Great documentary! A clear and concise 30 minute breakdown.

[@steliosc.4686]

In the Tom Ford era, Gucci released their best fragrances since their beginning. When he left their fragrance releases are probably amongst the worst.

[@therealhair305]

Typical downfall of a business - if they just would have kept their egos in check they'd still own this iconic brand...

[@business]

Following the 2021 studio film House of Gucci, this special extended episode of Storylines uncovers the reporting behind one of fashion's most dramatic family business sagas. What did you think of Ridley Scott's adaptation? Let us know in the comments!

[@dollimelaine]

Thank you this is truly very interesting...far more so, than the movie was.

[@5hineepropertyofleetaemin]

The movie was ok but a flop in regards to what amazing subject matter it had and what and how it presented it. It could have been something special, it wasn't.

[@princessleahofikea6373]

Enjoying this ‘Quicktake’ for the background, but I also really enjoyed the movie. Thought each character was well-drawn, but laughed out loud on .the.sofa at whatever Paulo (Jared Leto) said.

[@EmmaDee]

@@5hineepropertyofleetaemin couldn't agree more as awesome as Lady GaGa did, the comedy, satire, wasn't want I was expecting.

[@broncotia3125]

@@princessleahofikea6373 "Boof" (said in Paolo voice) 🤭

[@deejaysliceone]

“Better to cry in Rolls Royce than to be happy on bicycle”.

[@hanselmansell7555]

Backward thinking at its best 🤣

[@elizabethfaraone]

Mauricio had the correct vision, aesthetically.

[@MrGrace]

I appreciate this examination of the business side of the company, not the family drama.

[@nkosinathisibiya8406]

A wonderful a and inspiring story. Thank you guys 😌

[@loikymeikl8407]

Gucci need to give praise to the Hip Hop Culture that brought them out of the Gutter in the 1990s and the 2000 and that is the truth.IPO

[@spaniardsrmoors6817]

Cool story bro

[@Vivaldi111]

Bullshit. God bless Tom Ford! Hip hop is trash.

[@patriciamaeda852]

Rappers being into the brand drives it INTO the gutter. No one wants to wear what they do except for “the community”

[@jacknjill3000]

Many wore the knockoffs craze of the 80s. I used to see hip hoppers bagging up all the knockoff brand clothes from Chinatown NYC.

[@musicartlover963]

@@patriciamaeda852 what do u mean by yhe "community"

[@genacrooker8701]

I just found you, and I'm so happy that I did. I love your videos I love what you have to say I love how you report them I look forward to any and all news coming from across the pond I love the royal family so yes I'll be tuning in to you regularly I'm glad I found you thank you. 😊❤️

[@E-Kat]

That was so good when the music stopped. Thank you.

[@martakowal4768]

Genius Tom Ford -from desigher of swimsuit to director and film director. Wow

[@mlvc82]

This is FASCINATING..thank you for this!!!

[@isabellas.c.scanderbeg2670]

Excellent history of Gucci and how the Fashion Industry evolved in the last 30 years ✨✨✨

[@starfish2672]

Tom is very talented and creative.

[@reneecharles9178]

I was working in Gucci sloane street at the when we were given Gucci shares,27:11; it was so surreal, and of course they bought it all back after (PPR) Pinault Bought into the company! 28:58;Tom was very good for Gucci and he dared to push the boat right out! 30:53; That was a real shock to everyone when the Tom-Dom team resigned; Tom, and De Sole were very hands on!! Right now under Michele, he constantly goes back to the "Gucci by Tom Ford" era archives and picks out a thing or two that made Gucci popular; If it sells why ever not?!

[@renatacantore3684]

Thank you for your beautiful documentary about GUCCI ❤

[@Davao420]

omg this could be a drama series. exciting story-telling

[@agriswold2009]

This video was well done!

[@gbengaogun]

Wow. This is how to tell a story. Absolutely incredible trajectory for the GUCCI brand.

[@Kaytecando]

the Ridley Scott film was fantastic. It also explained the financial aspect clearly. Bringing in the Bahrain investment group made my stomach churn. A very sad cautionary tale.

[@lucasrem]

To get the best Designers in, you need investors too! Now we have great designs again, the rest i never cared about!

[@bobpritham2660]

so who watched Ridley Scott House of Gucci? 😂

[@Lushy260]

I did, and I loved it

[@jcs3330]

Interesting film. Yes, premium design brands are no doubt becoming more financially accessible and target focused towards a younger market group. But 'style' needs years to attain and mature, irrelevant of its affordability....and who wears it.

[@ushalimbu9213]

lol

[@bridgetbold6867]

That was a very well done documentary

[@jacknjill3000]

Great documentary and I still haven’t seen the movie. I guess designers like Versace, Armani and Prada followed in the Gucci success in the 80s. They were no longer the dominant force coming out of Italy.

[@keithnorris8982]

Sara Forden, the editor... She sure caught my eye, what a class act!

[@janetpattison8474]

Wow, saw the movie, but wanted to understand the reality. Thanks for this video!

[@efghiabcd2611]

Gucci has exceptional attitude towards clients and or fans, in their stores in Italy. Very friendly and polite. They know what counts in sales business. I love their bags.

[@dontfckwithspiders5684]

Something so cringe about "bag." Idk why. Lol. Gucci has no ties left to the Gucci family now, if I'm not mistaken. The staff is friendly at my local CVS. Gucci better be "friendly and polite." 🙄

[@olaexe4410]

Beside the bags, accessories, perfume lines are one of the most interesting, shoes, clothes pieces 💔 lots!

[@efghiabcd2611]

They are friendly like many other stores in Italy, the clients are always loved @@dontfckwithspiders5684

[@camilogomezkeep2324]

1:55 That epic saying I believe is common around the world.

[@Jiggy009]

Wow… loved this documentary…

[@mobrown7594]

This story is everything

[@DonJuanMarco1994]

How Shakespearean!

[@mrandmrscorona8658]

So glad you made this video…

[@amethystamaris]

I actually loved this but almost every think piece of Gucci forgets about Dapper Dan and the impact Hip Hop had on the brand’s sales. Are we going to completely diminish what Black people have done for them and their relevancy

[@blackrevenue8421]

They will never ...

[@blackrevenue8421]

They will never ...

[@rufina2543]

Yh, bring in the race card...lol

[@hannahchase3881]

I'm guessing you are American? Who else brings race into EVERYTHING? SMH

[@B_Bodziak]

@@rufina2543 No one is bringing in the race card, and it's obvious you don't know who/what Dapper did that helped Gucci. You may want to rethink your immediate go-to "it must be about race" issues

[@franzkafka5781]

This ship sank when the vultures (investment banker) got involved.

[@unchartedNightmare]

What's the name of the house song in the background in the beginning

[@heidycanuz1083]

A great documentary 👍👍👍👍🔥🔥🔥

[@rock3tcatU233]

I'd rather be happy on a bicycle than miserable in a Rolls Royce...

[@williesanders184]

I just posted something related to yours! So sad The World is Blinded by Bling Bling?

[@bezymjannaja]

Absolutely correct! Happiness could not be bought! She didn't understand the real quote: "Better cry in Rolls-Royce then in the bus". There was nothing about happiness.

[@nahomweldemichael9820]

@@bezymjannaja Then what does the real quote mean? If it's got nothing to do with happiness

[@sweetlulu6194]

Amen

[@digitaltechnologyunion4040]

@@nahomweldemichael9820 it means you'll be more comfortable crying in a rolls Royce than crying on a bus

[@MegTheeStallyFan]

Super interesting!!!

[@betty3tes]

Mr DeSole is a very lucky man for being portrayed by the impossibly handsome Jack Huston!

[@gisellereyna7327]

This was very interesting

[@alotofmore]

I’m really interested to see how Gucci does after Alessandro left

[@lauraburger1272]

Beautiful…. Thank you, thank you.

[@EmmaDee]

Love your voice ma'am.

[@wkadalie]

Messed up how the daughters still defended her...and Gucci still paid her millions after she go out of jail. Justice system is a joke.

[@battlescorn]

Why did the company feel like she was owed compensation?

[@EmmaDee]

Unless the world changed again, they are not in contact with Mommy Dearest again.

[@DanielaMonaco]

@@battlescorn It was not the Company...The Court (in Milan) Ruled that despite her Conviction she was still entitled to the money agreed in their 1994 Divorce Settlement...as well as back payments for her time in Prison.

[@battlescorn]

@@DanielaMonaco whoa

[@mrmartin2079]

@@DanielaMonaco wow - that’s seems a very warped form of justice

[@markreynolds7890]

does anybdy knw the tune at the strt?

[@barriobikinishop8006]

Keeps changing

[@ThrE3-GeS]

It’s better to cry in a rolls royce then to be happy on a bike. She rather be rich and unhappy then poor and happy. i guess she didn’t understand what life is really about.

[@Wordsmith1991]

Pretty Much... Yeah!

[@didierduplenne2325]

Interesting !

[@laurenbrummett766]

9:20 what’s with the V for Vendetta mask stock clip???

[@_Amor_Fati]

Looking for this comment. It was freaking me out. Anonymous walking the city full mask and nobody around them seems to care??? 🤔

[@jomama5186]

Super interesting. A lot I didn't know.

[@danielcanizales6262]

Very Nice Doc

[@Scientistkayy]

Wonderful I really learnt alot

[@evr0408]

Very interesting song choice for the intro, what's the name?

[@wsant2872]

5:43 "....Mr Jekyll became Dr Hyde". Wasn't it Dr Jekyll and Mr Hyde?

[@ulrikjensen6841]

Or was it mrs Hyde?

[@HeiderJeffer]

😀😀Who come here after watching the movie [House of Gucci 2021]?

[@pbohearn]

Tom Ford Rocks

[@stephanebelizaire3627]

Happy New Year 2024 !

[@2TMarie]

Hard work that trickles down the generational ladder, to feuding family members, without the same vision, seems to always lead to disaster!

[@aminkh6872]

it was really interesting

[@mariajason3547]

ROM-DOM era was amazing...

[@jennifercuddy5663]

I love them now after watching the film! It’s my favorite film right now.

[@LaverneBurnell-ob4ui]

Gucci one of my favorite designers I love all her Gucci clothings handbags shoes extraordinary designer

[@SMuld]

What the rave music at 0:41?

[@minx8334]

techno

[@simonandersen1974]

AMAZING DOCUMENTARY 😎! GG FOREVER !! ❤️GG💥🤛🏼😎

[@ThatBearHasMoxie]

Fabulous!!!

[@orchidlife9482]

3rd Generation always fails.

[@starcrib]

Excellent Commentary and Production : The machinations of running a global 90's business is fascinating- it's really the Insect Kngdom come ALIVE in the HUMAN realm. Especially Tom & Dom- what war room chatter and machavellian chess playing they devised and encountered. 🦖☄️🗣🗣🗣🗣🗣

[@alexanderchua]

The interviews were shot in LOG and delivered in LOG.

[@charmedprince]

What is LOG?

[@joshuapatrick682]

5:47 pretty sure that’s the same lady who made the rolls royce versus bicycle statement. Kind of sums it all up for you.

[@nairobiyussef]

The variety of textures in the *luxdups* pack is impressive. From smooth leather to textured suede, there's something for everyone

[@ronin17511]

Only if you're a soy boy. Fashion for trash

[@kevinsysyn4487]

This whole cult of high fashion is sickening. The only special thing about the people involved from the Gucci family to the aspiring models is how deranged they and their cult are. Where does the real world come in? What a disgrace to humanity.

[@sidstovell2177]

All those imitation Gucci products. Yuck.

[@davidblush]

Art. The same could be said of any high volume, high revenue industry. Music, art, sports all of it is steeped in sexism, chauvinism, exploitation and narcissistic behaviour. This is life.

[@EmmaDee]

Sorry but all of us may not agree.

[@DanielaMonaco]

@@sidstovell2177 GUCCI is NOT the only Brand in the Fashion Industry with Imitation Products, Knockoffs, Fake Merchandise, ect. I personally would never buy a knockoff... But obviously many, many, many people do. The Counterfeit Fashion Industry Market is valued at 500+ Billion a Year!

[@christomorpho]

​@@EmmaDeeculture is not your friend

[@SoCalFreelance]

90's Sexy Gucci 😍 Androgynous Millennial Gucci 🤮

[@crystalmielcossey]

Wow!

[@claire-christmas-august73]

what a miserable cluster of people. their clientele must be cut from similar cloth. 🙄😬 ✌🏿✌🏾✌🏽✌🏼✌🏻🇦🇺

[@Squirreler359]

LA teen influencers love the Gooch.

[@scroogemcduckrich9705]

Blood may be thicker than water but money is ROCK SOLID

[@lizzvilla6468]

😮😮😮

[@comedici9609]

FUN FACT: THE REAL PATRIZIA REGGIANI WAS NEVER ASKED ABOUT FOR THE MOVIE CHARACTER. SHE COULD ADDED MORE DETAILS TO THE SCENE .

[@cindymaceda2999]

She was released early and is now enjoying her money.

[@deborahcooper9085]

The clothes on the runway at the end are horrendous. I would be afraid to see someone dressed like that.

[@cindymaceda2999]

Came across Tom Ford and Paul McCartney waiting for their luggage at an empty baggage counter at Heathrow. Tom Ford was knock-out gorgeous! 😅

[@vainsmith]

Gucci will always be 🔥💯

[@JC_inc]

The name Gucci, itself, sounds like a Greek mythologic tragedy.

[@jacobzaranyika9334]

Thank you🙏 Gucci. You stood with human rights!

[@Girisarves]

Tears behind this brand.

[@patrickmugalula4210]

The film portrayed Paolo as some kind of eccentric idiot. 😂

[@newtongrubby]

"Father, Son and House of Gucci"

[@texasray5237]

Like Bernard Arnault said, "The best quality and the most _'elitist'_ product in the world." The luxury market is all about elitism. And is one of the most important driving forces pushing society toward high-tech feudalism. You can't have fabulously rich Lords and Ladies without a lot of poor slaves to do all the work and make them shine by comparison. After all it's all comparative. The poorer the poor the richer the rich.

[@MichaelFlynn0]

Revolting people doing what they naturally do...destroy everything around them.

[@islesofshoals3551]

Rarely do these documentaries talk about Aldo's daughter Patrizia with another woman. That's a whole story onto itself