'UGLY CHIC' - THE PRADA STORY

'UGLY CHIC' - THE PRADA STORY
Miuccia Prada is regarded as one of the most influential and enigmatic fashion designers of modern times. For nearly four decades she has displayed her penchant for setting trends and bucking the ideas of her fellow designers, the now 71-year-old together with her CEO partner Patrizio Bertelli has transformed was essentially a small family business into one of the world’s most renowned multi billion dollar fashion houses.
Miuccia Prada is a true iconoclast, and one who never ducked a challenge, under her auteur like direction Prada has blended the old and the new, the ugly and the sublime, the vulgar and the simple, to show off a smorgasbord of original and often unexpected ideas. No two collections have ever looked even vaguely the same, and it’s obvious to any fashionista watching that each well thought-out garment detail has come from one great mind. And the irony of the Prada renaissance under Muiccia started in 1985 with a choice of an unassuming fabric for her bags. Miuccia could have followed the likes of Louis Vuitton by brandishing a leather design with multiple gaudy logos, but instead, Prada went in a completely unheard of direction: choosing a fabric and feel that screamed function rather than fashion.
Pocone-a military-grade nylon that was used by Prada’s grandfather to cover trunks- was the key to Miuccia Prada’s success. It was the last thing that should have worked for a designer handbag, but work it did. Starting with a series of waterproof backpacks, Prada eventually moved onto totes, backpacks and more all including a small black triangle bearing the Prada logo.
Within months, the Pocone bags and backpacks were a global phenomenon, collected, worn and lusted over by the fashion cognoscenti the world over .
The Pocone nylon backpacks were unlike anything else on the market: minimalistic, clean and simple, with the appeal of functionality. The “Vela” bags were born out of Prada’s disdain for the bags of other luxury competitors, which she deemed too formal and traditional. The selling point was the material: industrial nylon, which Prada sourced from factories producing the light-weight, waterproof fabric for military parachutes. What resulted was a complete transformation of what it meant to produce luxury goods - Prada managed to create the most sought-after designer bag, using perhaps the least luxurious material. The nylon bags were a symbol of modernity - it allowed luxury to be subversive and go beyond the superficial. Luxury goods were no longer just a stuffy status symbol, they were also modern and signifiers of a new kind of thinking style setter.
Directed and Produced by Paul G Roberts
Written by Zoe Dela Plana and Paul G Roberts
Narrated by Annalisa Piccio
DOP's Jake Bugeja and Rami Slayman
Edited and Sound Design by Jake Bugeja
Another FASHION INDUSTRY BROADCAST feature
fashionindustrybroadcast.com
desiregroupe.com
styleplanettv.com

[@axel23394]

This woman -utmost respect for that mind always blows me away

[@changeeyecolor3891]

😚😚😚🙂🙂🙂🙂

[@garssympa500]

I don't know how they are going to continue this line without her instinct and her ability to take such risks!

[@MariaLopez-hc2nm]

I KNOW 🥰!!

[@changeeyecolor3891]

😚😚😚🙂🙂🙂🙂

[@CuirPhotodotNet]

....for real....i wish them luck...however she is a very special woman and her DNA....cannot be improved upon or mimicked...nor her sense of taste ....daring....and approach and attack....

[@Bahbahlatje]

I love Prada style. My favorite shoes for style, comfort, and fit are my Pradas.

[@Bess9779]

I like their online separate pieces and some of the newer collections, but most of the previous couture runway designs are not what I would personally wear. I do realize fashion tastes vary from person to person. This was a very interesting video.

[@renatoyutub]

Ok but why do they keep mentioning "normal people", "daily life", "average people"... how many people wear prada in their daily life xD wtf

[@chankrstic533]

You'd be surprised. Most people I work with own either something Prada or Gucci

[@aema5124]

Ok, look at the very early stuff Prada put out that reminds me of the ugly 2 piece suits they used to sell on 2nd & 3rd floors of womens’ department stores, off the rack, for the office to work as a secretary, or teachers in colleges.

[@changeeyecolor3891]

😚😚😚🙂🙂🙂🙂

[@h1daro]

I would say Miuccia Prada’s aim is to create clothes for people to not wear only on special occasions, but in their everyday life, in contrast to other brands like Versace which is way more opulent.

[@mv3671]

It’s more propaganda than a real analysis 😹 fashion journalism is pure PR for the gullible masses

[@milwaukeemotor5995]

i have prada wedges wore them for 1 month all over italy, and they're brand new, i wore urban planet wedges for 1 month walking to and from work, and the heel came off, sometimes the extra dollars are 100 percent worth it, quality vs quantity

[@paulroberts9204]

Love Moo-chia !

[@theoryg]

Excellent film-

[@mjlamborn2169]

Such an interesting video about Prada. I never understood ugly chic but now I do. I think her fashion ideas still work well. I'm sure if I owned Prada clothing I would never get rid of it.

[@paulroberts9204]

She is a great intellect

[@TheFiown]

Just a note here. The logo of Vuitton is not printed on leather but resin cloth with only the trims in leather. Basically a 'plastic' bag with 5% real leather.

[@NataliaArtist]

Thank you yes! I learned this in a class and was like I’m not paying that much for LV!

[@phylis3917]

Prada was my favorite 15 years ago. (I think from a fashion advertisement. End 2021 saw a small evening bag - see thru, clear some black trim or handles. (assume was the synthetic?) GORGEOUS! Unpretentious, medium petite. Love “ugly chic. Love from SF Bay Area 💕🧘🏾‍♂️

[@annaghayar2054]

these is one of the best videos I have ever seen! thanks!

[@Fashionindustrybroadcast]

Wow, thanks!

[@theadultpantry7219]

One of the last remaining greats!!

[@jeonlyxoxo]

The best ever

[@milwaukeemotor5995]

i also have prada eye glasses, and the frame is so light, comfortable, it doesn't feel like i'm wearing glasses they were worth every penny

[@Justkriss17]

Cool! Thanks!

[@Fashionindustrybroadcast]

Welcome!

[@davidsabatermartinez5591]

The documentary is ver good

[@learnenglishwithdayamudra704]

Cool video. But please check the sound gaps.

[@sonaterese799]

I am not a fan of designer clothing, etc and this video has not changed my views but it was interesting...............................I shall continue to put clothing together in a way that suits me and only me

[@Kid___A]

Is there missing audio in places or am I crazy?

[@BerlinaDice]

Yes! maybe it has something to do with copyrights...first I thought it was my phone hahahaha

[@grandjette]

Intelligence can really influence, if not manipulate, people with their ideas. The truly wise will simply pick what is good and bring out what truly helps to make life better...not only for themselves but also for others.

[@mritzs5142]

This shows one should never through anything away and play have fun redesign yourself a million times over with everything together, I will never through out my ugly chic again

[@yooritv924]

i think Prada in the 96 looks a lot like the recent jacquemus vibes. Probably Jacquemus got his inspiration from this Prada season.

[@errrthericcc]

Anybody knows the background music starting on 7:36 ? Excellent video by the way ❤

[@alexandrakaidanberry3972]

Yeah, she isn't Ugly, she is pretty

[@TamESQ]

No one said she’s ugly…. The documentary is talking about the style of her fashion being “ugly chic..” No one said she, herself, was ugly. Pay attention.

[@stephanebelizaire3627]

Happy New Year 2024 !

[@Fashionindustrybroadcast]

Happy new year!

[@gretchendemasi768]

2011 collection is fun

[@msdanascully11]

It's actually pronounced Meeeoootchah. Just for the record.... Thanks for such an interesting video 🧡

[@fiammavalli3732]

Her real name is Maria Bianchi ( the last name Prada is on the mother’s side, and we Italians don’t get the mother’s last name) the not cool at all name Maria probably when she was little it was made into Mariuccia for lots of girls very common in Italy , from the ugly Mariuccia probably she made Miuccia . This is Italy, try to make beauty from everything, only her stayed ugly all her life.

[@Angelfeather100]

Ahhh... finally someone who cares about the foreign designers' names correct pronunciation! I salute you! One would think that the presenter should be "in the know", but :-( ... Each time I hear Ver-sa-tchee I cringe, they pronounce correctly though Dolce's name (with an "e" like in "met", not " Dol-tchee") then why "tchee" for Verace?? Just for the record too...

[@Tommaso_Squarzoni]

♥️♥️♥️

[@angelisbethania4457]

Had her political ideas succeeded she could not own "multibillion fashion houses"

[@CuirPhotodotNet]

....i knew something was brilliant about her when she was wearing YSL RIVE GAUCHE....to protests in Italy in the late 60s...

[@bcmcleran]

You may want to check the text dates that are on the video with the narrator’s words because they are conflicting.

[@sonodiventataunalbero5576]

Her name is spoken mee'hù''tchia 😊

[@Tumanic1996]

11:28 no sound ?

[@kimingay1608]

I imagine myself the model of Luxury's in any kinds of typs of products I'm very glad and very Happy to continues and continuing my CHARITY FOUNDATIONS AND ORGANIZATIONS specially my UNITED NATIONS FOR THE CHILDREN'S IN UNICEF CHARITY FOUNDATIONS. I'M NOT ASSUME OR ASSUMING THAT I BECOME AND BECOMING A MODEL HAHAHA. I'M GOING TO PRACTICE MY DRIVING LESSON AUTOMATIC CAR IN A-1 PHILIPPINES. WE LOVE YOU MODEL'S ALL AROUND THE WORLD AND TO ALL OVER THE WORLDWIDE.

[@kimingay1608]

VALUE AND VALUES

[@kimingay1608]

Mark Joide R. Ingay BDO COMPANY BANKS BANCO DE ORO BANKS PHILIPPINES AT MY BDO CHARITY FOUNDATIONS AND ORGANIZATIONS IN RESPONSE AND RESPONSES TO SHARES OF MY "VALUE AND VALUES" INTO BY SAVES LIVES AND SAVINGS LIVES AND LIVELIHOODS IN MY GOOD PUBLIC SERVICE AND SERVICES IN CLIMATES CHANGE RESPONSE COVID-19 RESPONSE PLUS MY UNITED NATIONS FOR THE CHILDREN'S IN MY UNICEF CHARITY FOUNDATIONS. MY GOOD PUBLIC SERVICE AND SERVICES IN MY GOVERNMENT'S. 2020-2021-2022 TO SHARES OF MY VALUE AND VALUES.

[@kimingay1608]

More works and more Jobs CREATION for the people's and for the Workers all around the world specially to SUPPORTS and supplies the Poorest country's and to Poor Family members all over the WORLDWIDE..

[@kimingay1608]

VALUE AND VALUES

[@kimingay1608]

WE LOVE YOU TO ALL MODEL'S AND SUPER MODEL'S TO ALL THE WORLD AND TO ALL OVER THE WORLDWIDE SPECIALLY THE FAMOUS SUPER MODEL'S IN 90'S. VERY HUMBLE AND KIND. YOUR "MODEL" FROM PHILIPPINES.

[@richardcarlington9988]

EVERY designer has copied this remarkable woman and her designs. IF you don't like Prada you don't have taste.

[@anasantos3507]

Totally 👍

[@tr_g]

Well said.

[@MariaLopez-hc2nm]

That's Why, The Devil Wears PRADA...❤️❤️❤️❤️

[@ImBeyondHD]

some audio is missing

[@amayacoen2463]

Where can I find the background music, the song that begins playing at 1:43?

[@eleonora1496]

Hi :) The song is called "Tutte le mamme", by Giorgio Consolini and Gino Latilla. It also won the Sanremo Festival in 1954 (a very famous music festival in Italy). It's a very beautiful song about the mother-son bond (the refrain says "son tutte belle le mamme del mondo", that translated means "all moms in the world are beautiful") . Hope this was helpful

[@Thevelvetrope1983]

Prada is my favorite. Classic and sexy

[@marissia4391]

Wpływ domu Prady na modę uliczną w latach 90-tych i początkach XXI wieku jest niezaprzeczalny. Miałam mnóstwo ciuchów i akcesoriów inspirowanych ptojektami Prady.

[@changeeyecolor3891]

😚😚😚🙂🙂🙂🙂

[@lechatel]

The models are ghastly stick insects.

[@hugocamargo6844]

Coloca legendas em português 😏

[@periscope7731]

Sim por favor!

[@vmvm949]

aprende inglês

[@mv3671]

@@vmvm949 calha a boca

[@milwaukeemotor5995]

doctorate in political science, very impressive

[@nommh]

So much hard work and then you don‘t even bother to find out how to pronounce your subjects name although Raf Simmons pronounces the name correctly. And what about „maternal mother“.

[@Fashionindustrybroadcast]

picky, picky, picky

[@gretchendemasi768]

I can go to the thrift store and buy plenty of ugly clothes and put them all together, not seeing the genius here, but thats just me

[@CuirPhotodotNet]

....that is the subtext...however the tailoring is on a higher level with her work....

[@AR-cf9di]

She created the brand…

[@CuirPhotodotNet]

.....hmmm....what is it about her....that i CANNOT....RESIST HER....she has yet to make a shoe...pair of sunglasses....suit....shirt...cologne....backpack....boot....that i do not like....she truly is ORIGINAL..however i see the YSL RIVE GAUCHE influences.. in her work....she really has created a new LANGUAGE of CHIC FOR ITALY....very NORTH ITALIAN ECCENTRIC ART GALLERY ART DIRECTOR REALNESS....her ADS were so REFRESHING in the 90s when she blew up during the supermodel era in the middle of all that EXCESSIVE GLAM......her vision of men and women was so ....truly SUBVERSIVE....BEYOND GRUNGE...but CHILLINGLY REPRESENTATIVE OF THEM......she made HEDI SLIMANES' choices in models look PRETENTIOUS....and WEAK...i forgot the name of the 1st dude that was her main model...it was an American guy....who is now a big TV star....he is the scruffy older white guy in GAGA'S video JUDAS...back when he was young....he was so perfect for her...he was getting MOBBED in NYC....people were calling him PRADA MAN...JOEL SCHUMACHER the utterly brilliant and stylish director gave him a bit part in a movie just because he was PRADA MAN and told him to his face that he was NOT attractive...but there was SOMETHING ABOUT MIUCCIA'S TASTE LEVEL...LOL.......there was NO WAY i was going to pay her prices for her nylon backpack that was THE FASHION TOTEM back then...but i did go to the army surplus stores to find that....OOPS..they had AMAZING bags and backpacks IN BLACK...as well as olive drab...i combined them with immaculately polished PARATROOPER BOOTS...and was BEYOND TREND...and i got tons of compliments...i have a pair of her boots that look like HOOVES...i am lusting to wear....but later.......her choice in celebrity spokespeople....SUPERB...even though they are becoming slightly...trite now...the ultimate JEWEL that she does have is her relationship with....LUPITA N'YONGO...those 2 together......EFFORTLESS and UNBEATABLE...they make everyone else look...STRAINED...i do wear her cologne LUNA ROSSA...with a bit of a couple of essential oils...for day...i get tons of compliments...i feel like EYGPTIAN NUBIAN ROYALTY...ancient...modern....and BEYOND MUMMIFICATION...and i wear tons of white linen wearing the scents...you can tell MIUCCIA....is listening to the voice inside of her head...she REALLY IS...and her ability to have her...eccentricities SELL...truly is a testament to her GENIUS....i have seen her wear her clothes BACKWARDS because she listens to THE VOICE in her head....she is the ITALIAN version of a FUN ...and SLIGHTLY FLUSTERED.. mix of COCO CHANEL...and DIANA VREELAND.....and your favorite college ART TEACHER...i wish that you would have included more of her print work and her work with her celebrity spokespeople in your video....and whoever does your voice over...i enjoy her voice...perfect for your work...your voice is great too...there was a big glaring mistake in the voice over...but it's almost becoming part of your You Tube charm...i enjoyed this video...bravo....

[@paulroberts9204]

I know right. Moo-chia, rather than Moo-chee-ahhhh

[@periscope7731]

She is BEYOND: an enigma wrapped in a riddle. The juxtapositions found in Prada collections endlessly captivate the imagination; eminently wearable, rigorously tailored pieces mixed with bold, computer generated graphic prints and rendered in futuristic, high tech fabrics. It’s like catnip for their legion of fans and well heeled clientele alike.🔥☑️

[@CuirPhotodotNet]

@@periscope7731 ....i WISH...it was catnip....it's more like COCAINE...and the amusing thing is....is she is hooked too....utterly....hooked...

[@periscope7731]

@@CuirPhotodotNet 😉

[@21M..AgeOfTruth]

Blimey, and I thought I left long comments!

[@changeeyecolor3891]

😚😚😚🙂🙂🙂🙂

[@drunk1998]

great reportages but please learn how to pronounce brands!

[@Fashionindustrybroadcast]

Let's see...."braaandsssss" ?

[@MariaLopez-hc2nm]

Looking extremely Good, Naturally.. compared to Ivana...and same age.

[@bbrowne9855]

Miuccia Prada the life long Communist with a $15 billion empire. I certainly hope Prada is following Marxist doctrine and spreading the Prada wealth!! "From each according to his ability, to each according to his needs" -Karl Marx

[@jodievukmir3187]

Raf is with Prada now!?

[@paulroberts9204]

Yes ! But for how long ?

[@CuirPhotodotNet]

@@paulroberts9204 ....i will not miss him when he goes....all they have to do is get her main assistant to do the designs....i suspect they know what they are doing by now....smile....

[@fiammavalli3732]

Now they are only partners in business is since the 90 that she is involved romantically with archistar Rem Kolaahs and Bertelli with everyone who looks like a blond model

[@RAHMANBANKS]

my cousin

[@eduardochavacano]

The Devil Wears Prada really made this brand most iconic. Because Versace more famous then.

[@verehalstead872]

fix the soumd!!!!!!!!!!!!!!!!!

[@aditiyakusumayanti6901]

Ini siapa.....?

[@unkiy8528]

Wanted to watch the video but as an Italian couldn't go past the third minute of mispronouncing terribly her first name. It's not Moo-chia pls!

[@taranullius9221]

Prada isn't ugly chic. It's either chic, or ugly. A lot of misses here. 2014 is an abomination to fashion and should be erased from the earth.

[@mayeaherrera7689]

For God so loved the world that He gave His only begotten Son, that whoever believes in Him should not perish but have everlasting life. John 3:16 Jesus said to him, “I am the way, the truth, and the life. No one comes to the Father except through Me. John 14:6

[@raymondcuda5906]

Men are better designers with one exception. Coco Chanel

[@ApriliaRacer14]

I’ll take Alexander McQueen any day over this.

[@novelenterprise]

Those hot rod heels 100% qualify as Tacky I don’t understand how they can call it ““ almost tacky”

[@kmm7285]

Your delivery is sooooo affected. natural speech would make these brilliant

[@chelseafisher6881]

I dunno, I like the voice it’s soothing and sounds documentary like, I think it’s appropriate 😊

[@BlackCoffeeee]

I like her voice and delivery. I don't want her to change it. It's a vibe.

[@disappearintothesea]

Prada poopoo LV and Chanel? 😂 Prada isn’t even on their level hahah

[@virginiagrundman4012]

Prada IS the definition of ugly. I cannot think of ONE thing they design that I would wear--even if something were given to me. Nothing.

[@vectushumanus4363]

My goodness! I don't get it! It's just awfull! I see no beauty, really!😵‍💫

[@MrMarkhall1]

The Devil wears Prada....

[@light-yi2me]

Only silly women with lots of money go for these handbags 👜 She should explain why she is soooo different when it comes to her pricing! Yes her fashion is vulgar as narrator is describing, but her vulgarity is about her pricing . The whole thing is just absurdity. No , I’m not against fashion at all ; I’m against selling dreams .

[@silverplug]

It's sad how wrong you are.

[@Carducci1959]

Pure GREED

[@MrMarkhall1]

Clothes for Evil people?!

[@Fashionindustrybroadcast]

The Devil wears Prada ?

[@sophiaelayne9984]

She's racist. No thank you.

[@Fashionindustrybroadcast]

?

[@donnapug]

She’s definitely made some mistakes (thoughtless design choices)that definitely impacted the black community negatively, but I wouldn’t call her a racist without providing specific proof

[@sophiaelayne9984]

@@donnapug Thoughtless design choices? Really? yeah ok 👌🏾thank you so much have a nice day

[@Fashionindustrybroadcast]

That alleged racist balaclava was found to not be racist at all. It was all the woke media, virtue signaliing. Nothing to see here. Move on.

[@mobydick5775]

Was Jean-Michel Basquiat racist to ?

[@b.j.h.1706]

It's sad that they are so racist.

[@shitcumpiss7934]

Bro skipped 2012AW

[@KatarinaUkic]

Sottono

[@KatarinaUkic]

Cosa e questa plastika sembra un straccio da pulire a terra ho tessuto uguale visto che e di moda domani cucio unaltra con lingua fuori come per lecca culli.

[@andreaxyz3959]

Raf Simons claim’ that the new should comes from the new generations is perhaps the most nonsensical thing I’ve heard today. That’s discriminating, unstructured and it grooms kids into accepting the commodification of fantasy. So why did he put a picture of Christiane F on some of his garments? Coz it’s cool to play with the dragon 💉🩸

[@KatarinaUkic]

Crepa

[@PeoplesChoiceofficial]

its funny how all this fashion victims try to aplly some higher philosophy to this clothes - this business and in the end every stupid gurl just wearing this cause its expensive XD

[@KatarinaUkic]

Cara non so chi sei ma a Maria il' Tipo con Quake eri su idola non mi lascia im Pave vuole stare con me e mi offre migliardi tutti tempo sta dicendo Che non sa come liberarsi da Una merdosa Che li solo usa