I love it! What a great piece of information. Can I also get the notion sheet you are referring to in this video?
@undergoodiesdc2 ай бұрын
This is like thinking I've opened up all the presents, then I find an awesome one behind the tree - the Red Rider of videos. This one plus the others in your description are helping to fill in the massive blanks I have as a new advertiser. Thank you so freaking much.
@growmyads2 ай бұрын
Glad you are getting value!
@johnkay88534 ай бұрын
Great video with sound advice for the current state of Google ads... Less is definitely more
@JerryMainio6 ай бұрын
Fantastic video. You give some real valuve and not that basic shit that other chanels give ❤❤❤
@growmyads6 ай бұрын
Appreciate it!
@alexinaustralia6 ай бұрын
Thank you!! I already figured it out by myself and launched my ads yesterday but this is a good reminded I did everything right!
@growmyads6 ай бұрын
Glad it helped!
@jacobkelt2 ай бұрын
Great video! I have an online retail story and run query sculpting for all my brands with 3 levels. What i you have a product category or two that perform really well and you want to push them genericly. Do you push each brand in the query campaign or do you keep those bids low and launch a solo generic query only campaign with those product types from every brand in it?
@tommyd174 ай бұрын
For the query sculpting method, is there any advantage/disadvantage to using target ROAS instead of manual building? I've gone back to this query sculpting after years of not using it. But, I set 150% for high converting, 300% for medium, and 450% for low, thinking this would accomplish about the same thing as the max CPC.
@growmyads4 ай бұрын
Using tROAS is fine and normally what I do when I have enough conversion volume.
@CalebBennett-c2c5 ай бұрын
Great video. I've been running PMax on large scale clients for a while with a Brand vs Non-Brand campaign approach, the only thing I can't identify is the split of budget between new vs returning users. Have you identified a way to analyze this? My assumption is yes, we're targeting only Non-Brand KWs, but Google is still targeting past visitors to inflate performance. Thoughts?
@growmyads5 ай бұрын
It's almost impossible to know this aside from reviewing backend sales data. The only thing that matters is this: Are you seeing better performance (including backend sales performance) from PMax - yes or no? If no, then move back to standard shopping, display remarketing, and dsa.
@CalebBennett-c2c5 ай бұрын
@@growmyads Well what I'm alluring to is yes, I see better performance from PMax, but that's likely due to the remarketing element + targeting past visitors, which isn't the goal of my Non-Brand campaigns.. It's to get new customers in the funnel
@user-qe6hz7zg9t4 ай бұрын
If I have a new brand but people aren’t searching for it directly, how should I structure my campaign? Should I still run a brand campaign? Or what should I put in there?
@growmyads4 ай бұрын
No need for a brand campaign right now then if people aren't searching for brand terms.
@abosedetimmy56816 ай бұрын
Can you please do a video on how to install conversion pixel on the website
@growmyads6 ай бұрын
It is on the content list of video ideas but just one I keep avoiding since there are a lot of nuances to it, stay tuned. One day hopefully.
@specialitycasesmarketing68496 ай бұрын
Great video!! Question.... If I have 10 different brands, and I want my budget to be higher on some of the brands and lower on other brands, should I have each brand in separate feeds/shopping campaigns and then do the query sculpting inside each of those campaigns?
@growmyads6 ай бұрын
You would need to segment out brands in this case for budget control. I believe you requested an audit with our team. I'll make sure to try and do the audit for you.
@specialitycasesmarketing68496 ай бұрын
@@growmyads Thanks so much!
@mikebonadio2 ай бұрын
I have 3 best sellers with tons of past sales data in a very small store (only 17 SKUs) that I’m starting a best sellers shopping campaign for. Is it best to put them combined inside a single best sellers ad group or is it better that each of the best sellers have their own ad group (so 3 ad groups total)? Appreciate the awesome work!
@growmyads2 ай бұрын
I'd split them in this case since there are only 3.
@mikebonadio2 ай бұрын
@@growmyads Thanks very much. Going through all your videos. Best new channel I’ve found.
@alexinaustralia6 ай бұрын
I have a question tho, phrase & Exact match changed, it's not the same as before, so how do you do it to make sure it is not going to the wrong funnel?
@growmyads6 ай бұрын
These are negative keywords - they behave differently than regular keywords.
@alexinaustralia6 ай бұрын
@@growmyads wait what, are you kidding me??? Negative keywords phrase and exact match aren’t the same as for search keywords?????? Is this a joke???
@studio6235 ай бұрын
It's true. Google wrote specifically that they behave differently (negative vs regular). Written on google's pages explaining broad phrase exact match negative keywords.
@alexinaustralia5 ай бұрын
@@studio623 I figured 🥲 for a year of headache for nothing
@ItsGauravPundir6 ай бұрын
How do you check invalid clicks? My ad campaign is giving 60% of the daily budget to "Other search terms" What to do in this case?
@growmyads6 ай бұрын
Other search terms is Google just hiding the terms due to "privacy". Nothing you can do about it unfortunately.
@trendingpoint55015 ай бұрын
Why share budget? What about having high budgets that you will never use? For example put $2000 a day on each campaign.
@growmyads5 ай бұрын
You could do that as well - most people watching this video don't have the budget to be able to pull that off tho.
@trendingpoint55015 ай бұрын
@@growmyads it never spends that much but I actually get exactly what you mean. You put 100$ and you do budget share. Makes sense. Thank you. FYI, amazing video.