The Rise and Fall of Angry Birds: A Mobile Gaming Phenomenon

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Rovio was one of gaming's first major successes with Angry Birds, but what happened to the studio, and why isn't it more influential today?
While perhaps you’ve heard of Rovio, you’ve definitely played their game: Angry Birds. They’ve released over 40 different versions, spin-offs, limited releases, and promotional versions all over the world. In fact, there are so many versions and so many downloads that it’s more likely that you’ve played an Angry Birds game than that you’ve eaten at a Taco Bell, or visited a Bank of America, or flown on Delta. It was a massive success that completely changed the way mobile gaming was viewed.
So, why is it that today, Rovio is basically a corporate nobody, a brand with little influence, and a stock that is semi-perpetually considered to be something you should never touch. What happened to change it from the glowing vanguard of the future and turn it into a warning for other companies?
Written, Edited, & Narrated by Moriarty of CryMor Gaming
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A Very Public Mistake . History of Rovio & Angry Birds
• The Rise and Fall of A...
MRIXRT
/ reallycool

[@Table53]

This was really good, you're nailing these 'game history' videos

[@reallycool]

I was super super super sick when I wrote, recorded, and edited it.

[@0sm1um76]

Rovio's spin off game "Bad Piggies" is one of the best games I've ever played period. It far surpassed Angry Birds in terms of creativity and physics based mayhem. It's quite puzzling to me why it never became super big hit, or that Rovio never developed a sequel.

[@zcnaipowered7407]

The birds are more marketable than the pigs hence the lack of a sequel.

[@arc8216]

Considering how oversaturated this game was its no surprise this game died. 40 versions, tie-ins, multiple movies, cartoons, a theme park. People get tired of it. They only had one thing to rely on. Angry birds feels like a relic of the past. You look at it and go "remember that thing".

[@revelnodes]

I've been so interested in the history of the these games ever since I saw the amount of spin offs on the play store. Thank you for making this video and giving insight on the subject!

[@reallycool]

That's sort of my entire process: "Hey, I'm sort of curious about that thing. I wonder what the history of it is." Then, I document it!

[@ProgSnob14]

I've done everything you listed except play angry birds.

[@user-lc3nv5wz7e]

Same

[@CodenameCMB]

wow, I really didn't know that much about Rovio. Hmmm and I always thought they were so successful, very insightful information. Honestly the music in the background was pretty engaging with some of the visuals that appeared from time to time. I personally really liked it.

[@reallycool]

I spend a lot of time working on the audio mix. Glad you enjoyed it =)

[@TheRavenShadowsWolf]

That intro was a great break down of the actual stock market lol. I'd go B. But that's because I like a moderate profit that I could build a nest egg with, that also won't likely come back to bite me in the ass as hard as it can. If you have the cash to play with stocks however, I'd say go with C as the most sustainable income you can generate passively. The problem being having the cash to invest in stocks to build that "passive" income in the first place. Aside from how much risk you're actually willing to take on. There's the point that if you have that much cash to build a decent passive income to live off of, you may not even actually need said income to start with - except that the banks don't let you save any more than a certain amount which is protected. So if you lose the rest of it somehow, you're screwed anyway. Better in that case to invest it, and try to turn it into something.

[@mrpiccionedivino5598]

As a person who childhood was these games,didnt think they were so ethical at the start given the recent games, especially since 99% of the angry birds fanbase is angry about reloaded Being 0,99€, even if i did sense they trought they would be the next big universal company, still don't nderstand how deleting all the original games that skyrocketed them to such a giant was a profit in any way, i wonder how they would be today if they didnt make that move.

[@ChildrenShowArchive456]

This is why we will always have the Wii and Wii U versions of Angry Birds Trilogy.

[@spamite3378]

I'll be honest, I picked A just because of the risk alone lol. Really great video and I'll be sure to binge the rest over time. If there was any companies I could think for the future. I think Capcom's Rise, Fall, and then Rise again could be interesting or if you haven't the Wii U era. Once again great video!

[@reallycool]

It's certainly a great risk, but great risks have great rewards. $1 isn't much to lose, obviously, but I think it starts to be come a bigger deal when you think about the millions upon millions of dollars this company has managed to just...lose.

[@spamite3378]

CryMor Gaming Its actually pretty sad in a way

[@zcnaipowered7407]

It's insane to hear of customers complaining that adds were removed from a game.

[@BadMarriageKawagoe]

Mobile gamers my friend. They're a strange species.

[@zcnaipowered7407]

@@BadMarriageKawagoe You can say that again, in a world where everyone else seems like they're going to kill people over ad placement mobile gamers decided to to do their own weird hard to understand thing. Truly their free thinkers with a bit too much freedom in their thinking.

[@GelatinEater]

I miss go and epic,i do miss the others but go and epic are the first i played.

[@reallycool]

There was a whole lot of interesting things I learned while writing and researching for this video. Did you learn anything you didn't know? The % of revenue that the Top 1% brings in was insane!

[@gatobrado]

I really like your voice dude. Excellent video

[@JXSHAnything]

I really expected to hear about raid shadow legends in this video. I'm not sure if I'm disappointed that I didn't or not.

[@reallycool]

Speaking of mobile games, this video sponsored by...

[@19Ouroboros96]

2:25 I've done only one of those things and it involved violent murder of pigs.

[@CyberVinyl]

I agree with everything you have said in this entire video! In fact rovio will get bankrupt eventually and they are actually losing their fans and if they don't have fans that means no money and no money will get their business will shut down cause they won't have enough money to keep their business alive! And they actually don't listen to their fans Either!

[@arjitsingh6539]

Bad piggies was damn good tho

[@presidentnoob2520]

The angry birds franchise an rovio milks its Look ar the bright side rovio is bringing the classic angry birds games

[@MykonosFan]

I'm here to invest in Angry Birds.

[@reallycool]

Please send me your $1. I will send you your profit.

[@MrSamadolfo]

"The Rise and Fall of Angry Birds" 🐤🐥🐣🐔 heehee just kidding 😇

[@reallycool]

You forgot 🍗

[@EpikBirb]

@@reallycool or ⚰️

[@shaunh1820]

bodypillows Pog

[@reallycool]

I totally have a body pillow design for when we open a merch store ;)

[@shaunh1820]

@@reallycool ill take your entire stock

[@eduardpeeterlemming]

Great game. Sad they destroyed it

[@KumuTheProtogen]

I have never played Angry Birds. Nor have ever visited a Taco Bell...

[@reallycool]

I bet you play Angry Birds before you go to Taco Bell

[@velvetpilot2008]

And now they delisted Angry Birds cause that $.99 one time fee is taking away potential "profits" of their other games i.e. the miicrotransactions of their other games are more profitable than a one time fee of a dollar. I feel like they just keep listening to bad business advice and they will probably never learn.

[@lukemorgan6166]

At what point are people satisfied . I'd straight up retire if i made a few million

[@jaysomewhereinflyoverterri735]

Rovio has become a business that cheats people out of their money. I was stupid enough to spend real money on their Angry Birds Friends game. I paid some of my real money for power ups for tournament play, then Rovio made me reinstall the game for no reason at all and I lost everything that I paid for with no recourse. I will never do business with Rovio again.

[@hamedizadishirvan9487]

Oh "That" is not about it, Rovio's best, least cash grabbing games, original or licensed, were all made before the Angry Birds craze, especially Darkest Fear and Need For Speed Carbon; "A lot of people tend to forget the days when not every phone was a touchscreen" indeed!, and that was their problem when Angry Birds was going big as well, not introducing enough titles for the company to become bigger than the product.

[@fungchan3780]

☹️ If Rovio Entertainment deleted or just censor more of these games, I’m really disappointed that they will go bankrupt ☹️ That is all…Why a game loved by 200-250 million players and have simple mechanics that skyrocketed so high that they are going to delete it just a decade from release.

[@Space1422]

Angry Birds 2 RIUNED The franchise

[@nkrumahsfnafweebuniverse]

I think it was the newer games that don’t use the slingshot mechanic that ruined the franchise

[@shaheerahmad3708]

@@nkrumahsfnafweebuniverse No

[@simonislost]

Am I the only C here?

[@reallycool]

It sure seems like it! =D

[@simonislost]

:(((((

[@hamedizadishirvan9487]

Oh "That" is not about it, Rovio's best, least cash grabbing games, original or licensed, were all made before the Angry Birds craze, especially Darkest Fear and Need For Speed Carbon; "A lot of people tend to forget the days when not every phone was a touchscreen" indeed!, and that was their problem when Angry Birds was going big as well, not introducing enough titles for the company to become bigger than the product.

[@hamedizadishirvan9487]

Oh "That" is not about it, Rovio's best, least cash grabbing games, original or licensed, were all made before the Angry Birds craze, especially Darkest Fear and Need For Speed Carbon; "A lot of people tend to forget the days when not every phone was a touchscreen" indeed!, and that was their problem when Angry Birds was going big as well, not introducing enough titles for the company to become bigger than the product.