The Rise and Fall of Morphe

Morphe is about to go bankrupt, or at least thats what the experts say. This comes with positives and negatives, but, if this happens, will importanty help Morphe and Forma Brands to consolidate their currents brands to help them focus on their more profitable labels. I'm curious to see who they deem as profitable though, because according to online sources, few of them seem to be; Jaclyn Hill Cosmetics, R.E.M. with Ariana Grande and Morphe are really the only three of the ten or so brands I can imagine they will keep, maybe Charlie D'Amelio's perfume?
#morphe #beautybrands #jaclynhillcosmetics
Fashion Channel: / @understitchyt
Patreon: patreon.com/understitch

[@societycrumbles]

Everyone and their mother on YT had a Morphe code, just shows how huge they were back in the day.

[@underskinYT]

Use code ‘OMNIPRESENT’ fir 10% off

[@reinadelanoche6687]

@@underskinYT 🤣🤣

[@JazDickinson1]

And still i never purchased that brand (mostly because I never had money enough hahaha)

[@underskinYT]

@@JazDickinson1 adlifhalsdhabdb

[@MsTinkerbelle87]

@@JazDickinson1 I always have to go second hand when buying lol

[@jenmajczan3113]

I remember seeing a comment somewhere, “you know not to trust an influencer if they have a Morphe code.”😆

[@underskinYT]

omg Im dead

[@alice_rabbit8345]

It’s a KZbinr- can’t remember her name “never trust anyone with a Morphe code”!

[@underskinYT]

@@alice_rabbit8345 plot twist, I get my own code now they've gone into bankruptcy hahhaa

[@DionLuvsMakeup]

​@alicep.rabbit8345 it was "nappyheadedjojoba" she ended every video with that phrase. It was hilarious and also true.

[@mariedelaurentis980]

I'm a nurse and of course my colleagues and I were masked up for 2020 and beyond. Yes, we stopped wearing lipstick and foundation, but went totally overboard on eye fashion. It was actually encouraged as a way to enjoy wearing our masks and our patients liked it as well. Many of us were wearing eye makeup for the first time. Surprises me that the cosmetics companies didn't capitalize on this trend.

[@underskinYT]

I thought this would be the case, although I didn’t go to a hospital in that time to see, I’m so glad to know that that trend happened for the healthcare workers. I bet you guys turned some real looks 🙌🙌

[@dylonce]

I have been enjoying your content! would love to see the rise and "potential" fall of MAC Cosmetics! I don't think MAC would ever disappear because they still have many staples, however they are not the same as they used to be. Would love to see your take on it with your video style! Urban Decay is another one I would love to see :) thank you

[@underskinYT]

I love both of these brands, they’ve had such an interesting evolution. I definitely already have started scripting on the next two videos, but they will both be out sooner rather than later, so I’m definitely looking for recommendations for after that, so thank you.

[@xtine579]

Omg yes Urban decay!! I learned from a podcast that one of the Cisco founders (sandy Lerner) was also a co founder for UD - so cooool

[@underskinYT]

@@xtine579 oh, that’s so interesting

[@JenXBeauty]

@@underskinYT I am a 15 year MAC veteran and my heart misses the old MAC days and still love some of our OG products that changed the game but am sad to see how greed has pushed many of us out including loyal clients. LOVE your channel and get ready to celebrate your milestones - cheers from Dallas!

[@meee4217]

@@JenXBeauty hi, curious what you mean? I used to love Mac back in the day when I was younger.

[@divadream]

Where I think Morphe shot themselves in the foot was when they realized by investing in more custom/vibrant packaging, the could fool the public into thinking they had stopped private labeling (it's been since proven by many sources and import-records that even the Jaclyn and JC palettes were private labeled - the exclusivity contract for those shades ended one year after launch which is why at that point, numerous "dupe" palettes would release which were actually by the same manufacturer). When you are putting no real investment towards product development and all of your budget towards influencers pretending they worked so hard on these releases and tons of physical stores in malls, seems like your priorities are inherently from greed.

[@underskinYT]

I think if Morphe took the time to explain to people what private labelling was, I don’t think I would’ve had such a massive issue with it. They can have a contract with the manufacturers to say that they have their exclusive formulas and therefore no other company will have their product, but they didn’t try to explain in a way that would make people genuinely understand, and I think that was the real mistake. They didnt trust their customer to understand how manufacturing works and that underestimation is what shot them in the foot, I think. Having a transparent production line would demystify their process and help inform their customers what the process is. Even if people still dont want to buy, at least they would get brownie points for being transparent and honest with their audience In the case of JC, James Charles has on many occasions denied that his pallet is private labelled, and it’s very likely it wasnt explicitly private labelled just because he seems to claim he had more input into the design. So, I think it was done more like a licensing deal. But because it was outsourced manufacturing, it does run the risk that the manufacturer, even with exclusivity contracts, don’t have to have *exactly* the same formulas to create an extremely similar one for another brand. Effectively theyre in the best position to make extremely similar dupes of their own product for other companies 🤷

[@miriamhavard7621]

They are a commercial organization, so profit was always the goal.

[@kgal1298]

It definitely wasn't meant for long term and they had extra overhead costs by opening brick and mortar. It's funny though I think they used the same pivate labeling manufacturer that BH Cosmetics did and I worked for them back in 2010...they were awful...sad the original owners got out with their money.

[@saramcdonalds427]

@@underskinYT MAYBE ITS MAYBELLINE SO THERE WHERE THAT SLOGAN CAME FROM

[@poluza5752]

OMG so many receipts! ..You've really worked hard to collect and assemble them and it shows

[@underskinYT]

Call me wallmart because I COME with receipts!

[@abbeylion5570]

I think an important topic to discuss is their delayed and lack of response esp with the James Charles. I think that really turned a lot of people (from what I’ve heard) away from the brand

[@underskinYT]

For such a massive company, I don’t feel like it was particularly delayed, they would have to have done an internal review, planned a corporate response, and then put that response out, and that does take time. I think the problem was with social media, and their extreme presence on social media, people expected the company to work like a influencer and be able to put out an immediate response, which is just not possible for a company as large as they were. That’s really why I don’t think that it was 100% their fault, obviously it wasn’t their drama in the first place, but it comes across like it wasn’t possible to reply to any controversy in the timeframe that their customers needed. In a way, I guess it comes down to the misunderstanding of how they are perceived as a brand, and how the customer was misunderstood

[@KagomeYasha023]

J ⭐️ too

[@KagomeYasha023]

J Hill too

[@kalyntheacooper1206]

What about BH Cosmetics and Coastal Scents? These were the starter makeup companies that most of these influencers would use. Everybody wanted the 88 palette and those brush kits.

[@underskinYT]

Omg yesss!! I have the next couple videos planned, but I am definitely lookingn for recommendations for after then, so thank you 💕

[@divestdreamer]

I remember using coastal scents when I was starting off with makeup. good times 🥲

[@desertflowerz89]

I own like 5 huge BH Coastal Scents pallets. Lol

[@ShallowApple22]

When a business is built summarily upon the backs of shallow self serving egotistical narcissists (to which every beauty influencer at that time was) it is never going to have longevity. Their business model is surface level up-selling to 'influenced' customers. It really doesn't have its own stand alone products as well as other companies providing ethical and fairer priced items that outshone Morphe. I think the older consumers became really turned off when Morphe collabed with M.Ziegler, the D'melios and fell into the tiktok influencer space. And the younger customer bought because of the influencer but wouldn't return as a Morphe customer. It really just looked like a desperate cash grab on to the next top thing after the previous scandals.

[@underskinYT]

I think KZbin is still largely based on people that want attention, I think that’s quite well-known now, but I don’t think of us as well known when these brands were coming up. We really expected these people to have our best interest at heart, and that’s simply not what we expect any more. The people that I follow, I know that they don’t know who I am, I know that they don’t see me as an individual so much as a collective, and at the time I think people weren’t aware as much that this was the dynamic. So when we were betrayed, or let down, by these people, it hit even harder to us and ultimately just ended up in us, not wanting to have anything to do with them. I suppose it’s tricky, without influencers, it’s incredibly difficult to grow a business these days, but with them, you run this risk of their personal flaws, being outed, and then being disliked for your association with them. But ultimately I think you’re right in the Morphy just didn’t have a big enough differentiator in their product or their marketing for people to actually want to return to them after they felt let down by them. Unfortunately, it seems that unlike some of the other brands that we’ve covered on this channel, They simply didn’t have a good enough or distinguishable product for them to be able to keep any ongoing fans, which ultimately led them to go onto the TikTok generation who is seemingly not having any of it I don’t know what they can do to revive their business, but it will need a huge change that’s for certain

[@Graphicbitchery]

God I miss Stephanie’s presence in the beauty sphere. Hope she’s doin alright

[@underskinYT]

Yeah its such a shame she had such serious health issues

[@elocin_iksnim333]

I always think about her, really hope she’s doing well

[@manuelsaldivar01]

They were always shady, so no, I don't feel sorry for them! 🤷‍♂🤷‍♂ This also proves that the makeup hype came to a end.

[@underskinYT]

In a way, it’s less cut and dry than the drama that happened with too-faced, just because they weren’t shady until the business started majorly failing, and then they screwed over all of those brands by ignoring them, even Ariana Grande, which is wild to me. They seem to me, like they just didn’t have the right advisors on board, or at least they didn’t have a good enough business sense to know how to navigate when their business did fall out of favour, though I will give them credit for trying, it’s not like they’ve been going down without a fight

[@stefanjavorac]

What a flashback on those beauty guru days 😭 being a makeup artist myself, never ever purchased any of these collaborations but stick with og brands like mac. Tho i have some of jeffree's palettes bcs of the high quality. He might be iffy with behavior but he knows business and quality for sure!

[@forevercandace714]

Could not agree more!

[@underskinYT]

He has always been really forward with his chemistry, there was always something I enjoyed about him. These days it seems like most make up brands go downhill because of the controversy surrounding their founder. I suppose one day they have the potential of coming back though, but I think that’s less likely with him coming off of KZbin

[@teoleno4019]

Mac has a weird smell to their products.

[@luizabastos]

I would love a video about brush brands or skincare brands. The Ordinary and Real Techniques are such famous brands, it would be worth a review of them.

[@underskinYT]

I’ve got the next couple of videos planned, but I’m definitely looking for recommendations for after that, so thank you for the suggestion 💕

[@ashleykathleen85]

the 1st JH morphe palette literally broke me into the makeup scene. I lived for that palette and the Fall into Frost one. Good times 🥰

[@underskinYT]

That forst palette was ICONIC, then the second palette was insane, such a huge huge shame about the Vault, really

[@davidpachecogarcia]

I don’t use makeup and I probably won’t ever, but I think it’s funny how I kept up with all the makeup KZbinrs and the drama they causes. Good video.

[@underskinYT]

I keep up with the business side of makeup, but not wear a lot of it at all. I hust love the industry and the moments and evolutions it has. I often say you dont have to consume a product to be considered a consumer

[@MaisonLafitte]

Great video as always! 😍 I had no idea there was so much drama in beauty community. 😵‍💫 It would be also nice to see video about some older "traditional" brands like Max Factor, Helena Rubinstein, Guerlain, Bourjois, Estée Lauder and Clinique.

[@underskinYT]

I think clinique will be super interesting tbh, noone thinks of them in the same way they think of other businesses at all, so itd be super interesting to demystify them a bit

[@sarahrojas9945]

There are so many makeup brands out there, with great quality that I just dont even bother with Morphe.

[@underskinYT]

The market is HEAVILY saturated for sure! Who is your favourite?

[@sarahrojas9945]

@@underskinYT well I like natasha denona eyeshadow for work because it looks great without looking to dramatic. But for non work makeup I do like colourpop and urban decay eyeliners. I just tried alamar makeup and I have to say it's also good quality.

[@Iamyl4]

Morphed beginnings were way before I entered the YT beauty space in 2018, however I’ve always found their shadows and color stories to look dated and I don’t think people are interested in 35 eyeshadow palettes. With more natural or “easy” makeup becoming more popular it seems the majority wants more curated color stories. As Angelica Nqvist would say “edit yourself.” Morphe 2 was going in the right direction but I really think with Colourpop and more affordable brands with better quality have arouse, Morphe really needs to step up their formula and game. If they rebranded I could see a come back. Possibly put more duo chromes in palettes and possibly even multichromes. I have no issue paying more for a good quality and interesting color story. These days metallics and matte with glitter are so outdated in palettes. Personally I want more textures in palettes that’s why Colourpop is still that girl because they usually put metallics, mattes and super shock shadows in their palettes. Right now indie brands are really doing it right when it comes to interesting color stories and textures

[@underskinYT]

I think it was good for the time though, at the time they rose up everyone was trying to make their make up look as makeup artist-y as possoble and people were sold on the fact that they needed a huge range of products to do that because of the influencers that has infinite collections. It doesnt hold up today of course, so I think youre right that Morphe 2 was very much a step in the right direction for the company, so its a bit of a shame that its not succeeding 🤷

[@VanillaBubbles1222]

Wow you just reminded me about Stephanie! I miss her. I hope that she’s well! Very well made video. Thank you for compiling everything! Such a blast from the past.

[@underskinYT]

I hope she is well most of all, I know her health was why she left

[@forevercandace714]

Literally had a timer notice for this video! Love this channel!! 💕💕 Serve em all up!!

[@underskinYT]

This makes me so happy to read, tysm 💜

[@diaryofseresha]

That saying is correct: Whoever you associate yourself with will either become your downfall or rise. They got involved with controversial influencers out of greed who eventually became their downfall.

[@underskinYT]

Pretty much yeah, got too close to them to be able to separate as and when the time called for it

[@meumnomen]

My Pops used to say "show me your friends and I'll tell you who are."

[@crowfrog5745]

New subscriber and I’ve been absolutely obsessed with your videos on both this channel and your fashion channel!!

[@underskinYT]

Oh thank you so much I’m so glad you enjoy my content, thank you for commenting to to help me with the almighty algorithm 🙌🙌

[@TheEagleEnigma]

great vid! love your style. i think colourpop ate morphe’s lunch in terms of the market once they started to explode. and all the better IMO as CP’s stuff is more interesting and creative even if it’s a bit much as far as having over saturated launches. like you alluded to with the discussion on the more gen x focused stuff, i think morphe suffered as makeup trends in general moved away from the mid 2010s youtuber/IG face (heavy airbrushed looking skin makeup, cut crease eye makeup, heavy contouring etc) and toward a more natural look - i feel morphe was strongly associated with that mid 2010s look

[@underskinYT]

It’s amazing to me that none of these brands foresaw that change happen, it’s not hard to predict trends when the aesthetic is so strong. They very very easily could’ve had their research and development team come up with future predictions and just planned ahead in case such a thing happened, didn’t have to be a product, but just an idea that they might change their aesthetic. But none of them have been able to, it’s almost like they collectively expected the maximalist, make up to last forever, which seems so doltish to me. I will definitely swing again in the next couple of years, I really enjoy the cyber futurism trend that’s coming in, but I wonder if the brands that are popular now will fail in the same way.

[@ripley_the_alien]

Finally, this video came out! I was thrilled to see it once I saw an announcement!

[@underskinYT]

I’m so glad to know you were looking forward to the video so much, thank you for watching and commenting 💕

[@handsoaphandsoap]

I think you missed a few things Morphe had been doing even before the whole Sistergeddon situation, namely that the reason affiliate codes were such a controversial topic is that influencers wouldn’t disclose that they were getting a monetary cut from them and companies like Morphe were also not disclosing that information. Another was the whole era of influencer trips and the rampant racism on display by the companies hosting them, Morphe being one of the majors brands doing that. POC influencers invited were tokenized and treated as lesser than their white peers, especially those invited to represent brands at Coachella. While not a direct contributor to their downfall, it definitely helped in turning public favor against them which they never fully recovered from.

[@underskinYT]

You are completely right, and I definitely could have included that. I guess I just didn’t really consider it as specifically a Morphe issue because it was more like an industry problem then it was directly or exclusively Morphe. But you are right that was a huge problem in the industry at the time and it wouldve given more context to the topic. I don’t know if you remember as I did, but I seem to remember that an alternative argument was that people believed that influencers wouldnt actually be honest about that, even if they were made to say when they had a partnership or not, or people didn’t think that it was sensical to have people say it at the beginning of every video, which, in hindsight, that looks really stupid. Do you remember that? Or am I old and senile 😂

[@kham6006]

Who specifically was tokenized? Treated less then? They had a pretty diverse group

[@handsoaphandsoap]

​@@kham6006 Many of the creators of color invited to those trips spoke out about how they were treated differently by staff than their white peers. Stuff like not receiving the same perks as the others, being invited for less time than the others, not being invited to specific events during the trip, and so on. I remember one black influencer spoke about how when one of these brands (I believe it was Morphe though it might've been a different brand) invited her to attend Coachella, her and the other dark skinned creators were made to sleep on the couches in the lodging while their white peers were given comfortable beds. There's plenty of information out there if you're interested, just look up "makeup brand trips scandal" and you should get a well of reports.

[@leonlobbins6173]

Omg Stephanie Nicole!!!! You literally brought back so many memories with that one!!

[@underskinYT]

Isn’t she back?

[@MODELBODYINTL]

See? Your channel is growing quickly - I knew it. Great quality. Great info, Great work 👏🏼👏🏼

[@underskinYT]

Thank you so much, it’s been a real dream to see people actually enjoy what I put out, it’s so very touching

[@MODELBODYINTL]

@@underskinYT it’s so good!

[@underskinYT]

@@MODELBODYINTL youre too kind tysm

[@reemie786]

Would love to see one on Huda Beauty bc I don’t see many ppl talk about the brand anymore since her foundation and powder launch with its scandal.

[@underskinYT]

I do have the next two videos already started scripting, one of them is more ready to go to the other, but I am definitely looking for recommendations for after that, thank you 💕

[@tiamarrow6366]

I have a few products from Morphe….it’s one of my favorite makeup brands however, the constant collabs, and new collections is turning them almost into Colourpop. I think the only collab that I actually enjoyed from them is the Morphe 2 with Charli and Dixie, especially since their collab with them is geared more so for those who are into more naturally, light, and dewy makeup….not so much a cake face, and full heat glam.

[@underskinYT]

I don’t think the Morphe two collections were actually a Collab with the sisters, I think they were just the faces of the company. Charli did have her own skin care line though, though that never came into stores

[@mariec8619]

LMAO I had no idea any of this was going on with Morphe 💀 their stuff is good and I literally am waiting on a package to arrive today full of brushes and makeup 😅

[@underskinYT]

Im sure theyre more than grateful for your patronage at this time. Hopefully they can get back on their feet soon and we see a revival

[@tvtt5380]

omg yesss, so excited for this. the quality and research for your videos is superb

[@underskinYT]

Thank you so much! Im so proud of this video and Im so excited for you to see

[@truefalse934]

Love it! We NEED a video on Kylie Cosmetics later in the future sometime

[@underskinYT]

I cover it a fair bit in the colourpop video, but I think it would be an interesting one to do nonetheless

[@ThePerson604]

Another great video! Could you please do an episode on Becca? Their blushes were my fave and I was surprised to see that they were no longer in business when I wanted to buy a new one. Another suggestion would be Bourjois.

[@underskinYT]

Thank you for the suggestions! Im currently working on a really major brand atm, but Ill get started on suggestions soon after 💕

[@beige_ricaforte]

Looking forward to this!

[@underskinYT]

Im so exited too, I worked so hard to make it even better than the first trio

[@ChrisLam]

I remeber reading posts and articles about how dangerous it's becoming to attach yourself to closely to influencers. B/c statistically, one of them is going to get exposed or dragged into big drama eventually, and it's eventually going to cost you despite the immediate returns. I have to agree after watching this and keeping up with general internet drama, where it seems like it's just one influencer after another being exposed as not great people.

[@underskinYT]

Whats strange is that TV or movies dont have the same risk. When a movie star does something bad, it very rarely affects the company they are the face of. They just get dropped and the company moves on. I feel like its a bit unfair but then I guess that comes with the parasocial relationship between youtuber and viewer

[@mirandapillsbury7885]

great recap and analysis. I did a like and subscribed to your channel because of it. Keep up the good work kid.

[@underskinYT]

I’m so glad you enjoyed the content, thank you so much for commenting too 🙏

[@mirandapillsbury7885]

@@underskinYT of course and no problem at all! I just love supporting quality content on this platform and your channel seems like a gem. Hope to get more videos from you

[@Veexo98]

Love your videos!! They’re so well put together ❤ Please please do a deep dive into Jeffree Star. He fell from grace so quickly.

[@underskinYT]

Thank you so much 💕 I do actually have the next couple videos planned ( and mostly scripted) but I am looking for recommendations after that, so thank you💕💕

[@mr.balloffur]

FYI private label makeup and skincare can purchase their own products from the manufacturer so no other companies can have it, making it exclusive. Not sure if they did that but it's possible

[@underskinYT]

For a company of this size, not only is it possible, but it is likely, they can use exclusivity contracts as a prerequisite to working with the manufacturer. However, this doesn’t mean that the manufacturer cannot create extremely similar products for other companies. Though, I would assume if they did do this, they would likely lose the manufacturing contract and it will cost them a lot of money, so I don’t think it’s common, but technically it would be possible.

[@mr.balloffur]

@@underskinYT absolutely, it wouldn't be fiscally beneficial to knock off a product when they could potentially lose a client, it's sad there's not more transparency.

[@RMA8159]

I still love Morphe brushes and original setting spray. I go to Ulta and Target.

[@Stormstorm1]

Excellent reporting on Morphe! Very interesting!

[@underskinYT]

So glad you enjoyed it! 🥰

[@chocolatesouljah]

I agree with you. The runway show starting at around 19:05 is a great direction. I think if it all comes together can do well over here in the USA.

[@underskinYT]

is this meant for this video? its only 16 minutes long

[@chocolatesouljah]

@@underskinYT hello! That was a weird swipe problem with my computer. Thanks so much for catching. I have added the above comment to your awesome “Resurrection of Burberry” video.

[@andreajanelle2043]

There were the go to at the major beauty shows. Still have some unopened brushes in my stash.

[@underskinYT]

Some original brushes??

[@ceciliaesp]

Love your content! Can you do something about Pat McGrath? I feel there is something cooking with their never ending sales. Thanks a lot!

[@underskinYT]

I have the next couple videos planned, but a Life and Times of Pat McGrath would be ICONIC

[@Mel-jl8dt]

Honestly the only thing i didnt like about Morphe was the packaging. From brushes to palette the quality was good, price was fair and never had shipping problem. One time they sent me the same order twice and just told me to keep it for free which was a whole palette and brush. Back then i wasnt on youtube and social media much i didnt know about the controversies

[@underskinYT]

Oh thats actually a very becoming story. Love when a company does stuff like that. I think the packaging wasnt bad for when it was tbh, but I get what you mean, it wasnt particularly special

[@Mel-jl8dt]

​@@underskinYTI was pleasantly surprised! But now knowing everything wrong they did I feel a bit icky about the brand...

[@envylopez6035]

They need to focus one just a few of their heavy hitters like setting spray or pallets and brushes

[@underskinYT]

They are a huge company, so I think they can afford to focus on at least more than one(maybr in teams?), but taking the time to individually assess each individual product to ensure its quality would undoubtedly help the company, as you say

[@Mashka14]

Fascinating compelling informative video on the rise Fall and shady side of the cosmetic company Morphe

[@underskinYT]

Thank you so much for watching! Glad you enjoyed my analysis on their business, which, lets be honest is so heavily brushed with scandal that controversies are almost synonyumous with Morphe at this point ¯\_(ツ)_/¯

[@Mashka14]

@@underskinYT agreed Morphe is a well known brand for working with Beauty influencers like Jame Charles and Jaclyn Hill etc.

[@arturodelbosque]

Another great video. For some reason, this one hurts a bit more. When I started doing makeup, morphe was there for me for their good prices and quality. To this day, I still use their brushes. But I don’t think they know who they are. 😢 I think they are an excellent brand.

[@underskinYT]

For me, that is MAC, I absolutely loved their products so much, I really enjoyed their brands message, so one day if I make a rise in potential fall of MAC, I think that will be difficult for me 🥺

[@arturodelbosque]

@@underskinYT i agree too! But I think MAC is such a force. Just like makeup for ever, even if they lose their “mainstream” clientele, makeup artist will still buy and spread the voice.

[@underskinYT]

@@arturodelbosque yeah, especially with their roduct being such good quality, I often find myself going back for certain things

[@divadream]

They've always been private labeled so it's sort of impossible to call them an excellent brand when they just sell premade products by wholesale AliExpress brands :/

[@underskinYT]

@@divadream that's actually a bit of a misconception, just because it is private labelled doesn't inherently mean it is the same product as on ali-express, or even bad quality at all. Private labelling is effectively the same as outsourcing, but instead of the design being done by the comisioning company and having the product manufactured, the manufacturer would design or sometimes co-design the product, so it can be a totally unique product, just not one designed by the brand your buying it through. It's effectively what Kylie Cosmetics used to be or what most chanel cosmetics once were, or even many of the Morphe brands are. Because its in-house for the manufacturer, its cheaper and faster to produce, but not because of the product being cheaply made, just because its faster to design wtih the manufacturing right there, you can change bits faster. You can get bad manufacturers who dont care about the product, but most do because they rely on these contracts to keep them in business, especially when they dont own the rights to use the brand name or logo for themselves I hope this helps explain what it is a bit more fully, it's not this super underhanded thing that it can come across as, its just a bit inauthentic if youre buying it for the design is all (though thats not to say that the designers in the manufacturers are lesser designers, they probably have to adopt a lot of styles and so really if anything theyre good designers)

[@dirk2655]

Projection: when the marketing department fails to project sales based on sales history often the last several months, and instead engages in a production that is free advance so to speak (without a scientific study of the product they are about to sell nor the collaborators capacity to sell), then the risks taken are of the companies own underhanded unscientific methods. Those losses have nothing to do with the collaborator-spokes model unless they demanded and took on a contract that stated they would sell based on a sales quota that neither the company nor the collaborator would find doable. Then seasons vary as in demands and supplies based on current events etc. In other words, there is often no such thing as selling a steady amount, it's often a projection that must be reigned to limit the losses. Collaborators need to first be trained by an independent company as to their own rights and responsibilities...and then that needs to be verified along the way with the collaborator's agent who should detect any wrongdoing on either side and should apply business acumen based on the public figures or celebrity status sales record/plan. In other words, SAF-AFTRA is lost, this entity has no reason for being. Makeup Collaborators need a Makeup Performers UNION, NOW. Dues often for a first time small time member start at 50$ for a first month to join...after that, as professionals in the market it may be something like 100$ to 200$. Union should also provide legitimate health insurance, benefits etc. In most cases, once you have paid 50$ the first time you are protected for life, much like the actors performers film writers industry.

[@backasswards6081]

Can we talk about the Rise and evolution of ELF?

[@underskinYT]

ELF is definitely on my list, the next two videos I have planned, and started scripting, but I’m definitely looking for recommendations after that so thank you so much 🙏🙏🙏

[@Lisa-hl5ch]

I really like the idea of 'Rise and evolution ' videos in addition to 'rise and fall' videos.

[@stef9419]

I actually own seven palettes by morphe and to be honest they suck, I wish I did my research before buying them . I had a ulta gift card and saw a major sale and bought them and I will be using them up but will not be buying them again.

[@underskinYT]

Can I ask you what you didn’t like about them? Poor quality maybe?

[@thaisgregorio2734]

Have you ever considered doing a video about Revlon? They are such a classic brand, but I don't know much about them

[@underskinYT]

I actually would love to, them and Avon

[@XOChristianaNicole]

Crazy how different Jacklyn Hill looks.

[@underskinYT]

RIGHT?!?

[@graphenebusinesslaw]

very unfortunate for the employees. Morphe's business model was equal parts "with the times", yet meant to fail. Thank you for your video!

[@underskinYT]

yeah I really agree, its such a shame they weren't able to adapt well enough to the new space and the employees seem to now be paying the price

[@Naithesther7085]

The problem with Morphe is that they relied of influencers too much to carry their brand which then backfired

[@underskinYT]

Yeah they got too close and got burned

[@tdsollog]

The only Morphe product I owned was the original JH palette. It was a gift. I decluttered it about 2 years later. Too much drama. Now… the financial and legal troubles….

[@underskinYT]

Did you ever use it?

[@tdsollog]

@@underskinYT A couple of times. It was “meh quality”.

[@RichMitch]

Would you cover Serge Lutens' career? I love his fragrances but his cosmetic offerings at various brands over the years have been very influential, thought it might make for some interesting content?

[@underskinYT]

I would definitely love to do some of the personal stories of the most famous make up artist ever, that’s definitely on the cards for me after I am set up with the content I’m currently making, but did you watch my Dior video? I talk a lot about Serge Lutens then (though I’m worried, I mispronounced this name, I couldn’t get a confirmation on exactly how to say it)

[@RichMitch]

@@underskinYT I did watch it watch it and it was great, I think he there's a gold mine of content there about the man himself and his own career though. I always thought it was pronounced "Looton" but please don't take my word for it 🤣

[@underskinYT]

@@RichMitch thank you for telling me, Ive only ever seen it written and knowing he is French, I had to assume, but absolutely there is a goldmine of information therre

[@RichMitch]

@@underskinYT thank you 🙏🏻 btw, I think you're channel is gonna be huge and I wish you every success!

[@RichMitch]

@@underskinYT *both of your channels

[@CrashloveXO]

The year was 2016, my boyfriend at the time was dabbling in Make Up. He asked me to go with him to a place he learned about called "Morphe." We drove 15 min to Burbank to a small shopping center. In said shopping center were 3 storefronts. One was a dog groomer, the second a Lawn Mower repair shop, and the last a closet sized room called "Morphe." We waited outside for about 10 min since they could only hold so many people inside at a time. Upon entering I saw a small room filled with brushes all over and smaller make up things as well. To know that this small little shop went on to become a huge successful company only to go down so drastically is rather insane! They should've just kept the small shop and done e-commerce. We met Jeffree Star there once as well when he released his first 2 liquid lips. The good old days lol.

[@underskinYT]

Woaaahhhh you were right in on it!! What was it like? How was the atmosphere in the store?

[@Jade12628]

I have a good feeling we will get a video for ABH? 👁️

[@underskinYT]

I’ve got the next couple videos planned, but I’m definitely looking for recommendations after that, thank you

[@danielcrotty8697]

I’m surprised that REM didn’t do more for them. Ariana’s fragrances are fantastic. The makeup is also good, but it is a crowded market.

[@underskinYT]

I want to cover REM so so so bad

[@dirk2655]

Public figures are not celebrities. Not even Television actors are celebrities, they are TV Personalities. Celebrities are big time and often from the big screen.

[@danieladeboer1307]

I work at Morphe in the Netherlands and we still sell the lisa frank collection. I had no idea abt the boycot🤔

[@underskinYT]

did it sell well?

[@danieladeboer1307]

@@underskinYT it still sell oke not a lot but its always on discount . per day i think more than 5 palettes are sold

[@underskinYT]

At this point it looks like over production is a theme for them 😂🤣

[@TheSlong123]

Damn. I love their brushes.

[@underskinYT]

Interestingly, though they haven’t really changed their brushes since the Tawils bought the company 🤷

[@harnaazkaur5599]

A video on Pleasing by harry pleaseee

[@underskinYT]

I want to so badly, I hope theres enough to talk about 😂

[@solenniak]

I love Morphe brushes👍👍👍

[@underskinYT]

I wish I knew if they were the same as the original brushes 🧐

[@MNcoquicoqui]

They are essentially CROWN brushes. Coastal Scents used crown to produce their brushes. My coastal scents brushes are still solid gold. 👌

[@sirtabari2843]

Nice video

[@underskinYT]

Thank you so much 💕

[@alandmohammedsalah1705]

Please do Jeffree star Cosmetics next time😍😍 I love your contact so much 🫶🏼

[@underskinYT]

It’s definitely on the cards for me

[@courtneyjoy3689]

I think it was a poor choice to cut ties with Jeffree so fast it came off as desperate and I think they lost a decent amount of money doing so since they had so much product

[@underskinYT]

I think in that situation, and they were damned if they do and damned if they don’t, Jeffree has a lot of fans and that comes with a lot of money, so there wasn’t really a way to please everyone

[@hotpink000]

Please do cosnova/essence/catrice

[@underskinYT]

Theyre on my list 🤌

[@hotpink000]

@@underskinYT and elf! Hahahaha love your content

[@beckyiskoo]

Every product that is under forma is sold at Tj maxx/marshalls

[@underskinYT]

Where make up goes to die 🤐

[@JoeyRoo]

I love these style of videos, I’d love to see Kat Von D and Jeffree Star history they’re my fave problematic brands ❤

[@underskinYT]

Thank you so much! I do have the next two videos planned, but Im 100% looking for recommendations after that, so thank you 🥰

[@hansmir5443]

I have a hard time believing the influencer’s because there is always financial target and not everyone can use the product.

[@underskinYT]

Nowadays I think its more about awareness than trust tbh

[@xxgenkouxx2922]

Plz do nyx cosmetics 🙂

[@underskinYT]

Ive got the next couple videos planned, but Im definitely looking for brands for after that, so thank you 🥰

[@dirk2655]

The first issue I see, is a lot of business mismanagement of resources. First, a celebrity or social media influencer can promote a product, however, never should their name be placed on the product...this is a bad business practice because collaborating doesn't mean you are part of the company, it also doesn't mean you have enough risks and investments. It appears, this social media collaboration thing is a fraud, money laundering. And the only way that it can work in favor of a company is for the company to represent it's own products where they have an investment and endless risks, the company decides it's own name for the product, while the collaborator who has zero to no risks can act as a spokesperson model. In no way, should a collaborator enjoy the benefits of destroying a whole company where they have no investments nor risks. A collaborator has limited responsibilities, act as a spokesperson for the product that's about it. This is called setting the parameters for a working relationship. You dont get along with your neighbor because you walk your dog only on their property. Joking.

[@jaakpotts]

Wait, did I hear that Too Faced was sold to General Electric? Was this recent or did they mean Estée Lauder?

[@underskinYT]

Not general electric, general atlantic, but it was very short lived because they sold to estee lauder just a few months later

[@jaakpotts]

@@underskinYT oh that makes much more sense! Thanks for clarifying.

[@eligach9501]

They legit closed my Morphe store yesterday

[@underskinYT]

Oh that’s such a sad time in

[@underskinYT]

*timing (it’s not letting me edit my comments, I don’t know why)

[@dreamcatcher75418]

I went into a morphe store. It was quite nice. I thought, “this would be awesome if I were in high school buying my first makeup”. That’s too bad they closed.

[@michellemacco]

UnderSkin we would like to get to know YOU better 🙏🏽💕 please post a video about yourself 🙏🏽💕

[@underskinYT]

Honestly, I would love that too, but, I’m still applying for jobs at the moment, having lost mine a little while back now, and I don’t know how much being on KZbin would help me in that pursuit tbh, so I don’t really feel comfortable, or able to, do anything with my face, but I’ll always be in there in the comments 🥰 (its my favourite bit)

[@underskinYT]

Maybe one day Ill do a dream-esque reveal and y’all can tell me how ugly I am too 🤣😂

[@michellemacco]

@@underskinYT you are NOT UGLY ❌

[@underskinYT]

@@michellemacco I look to Quasimodo for tips 😶‍🌫

[@starfire4030]

That explains why Morphe stores are closing

[@underskinYT]

Yes, it’s really sad isn’t it?

[@covfefemaga7918]

Never trust anyone with a Morphe code.

[@underskinYT]

💀

[@SouthernBelleReviews]

I have never owned anything by Morphe and I never will. 😂

[@underskinYT]

Not even for brushes?

[@ashwinminaj]

Morphe closed all their stores because they stopped selling Jeffree star cosmetics. He was the reason people would even enter the store. Morphe was at Ulta or Tj Maxx, not JSC

[@underskinYT]

I totally see how that could contribute, but I watched the Jeffree Star Shane Dawson recent video, and even the Jeffree said that the sales were low at the moment, so I don’t think that was exclusively the reason

[@queenlegitimate5015]

All I'm gona say is...MARLENA. CALLED. THIS. SHIT. She was the first to call out this shady ass brand and thier shady ass business deals!

[@underskinYT]

You mean makeup geek marlena?

[@dreamcatcher75418]

Marlena was kinda shady too.

[@sachacombs7400]

Imagine influencers gave them prominence, but was also their downfall. Morphe's brushes and lip gloss are par excellence! But after their fiasco with Jeffrey Star, I never ever bought anything from them again. Also, I didn't know who was James Charles and Nikita till the drama with Tati🤣🤣🤣. I'm 45 forgive me...anyway, I think it's sad that because of a few rotten apples, morphe doesn't get the hype it deserves.

[@underskinYT]

It really is amazing, the influence that influences have, but I think you’re right that most people turned away from the brand because of their dramas. I am embarrassed to say I did not know who Tati was really until the drama, I know everybody else, I don’t know how I missed her?? (I think maybe I had seen a video hero there, but she wasn’t memorable to me for some reason??)

[@mack.s8494]

Surprised Manny mua isn't mentioned

[@underskinYT]

Really? Why?

[@mack.s8494]

@@underskinYT b/c he promoted morphine hard

[@underskinYT]

@@mack.s8494 oh okay, for a second I thought you were suggesting he had something to do with the inner workings of the business 😇

[@dreamcatcher75418]

Manny was the only big morphe promoter who didn’t get a bad name

[@KimberlyLetsGo]

I don't care at all for the people that are/were associated with this troublesome company. And, I know many that feel the same way. This is, in my opinion, alienated customers, such as myself.

[@underskinYT]

Dont care in what way? Like dont care for them as in you dont like them and so it alienated you, or dont care about them so their focus on influencers alienated you

[@KimberlyLetsGo]

@@underskinYT I'll say the former. I follow many other influencers that do not have drama as part of their personalities. Since the business attached themselves to these troublesome influencers, I have chosen to not spend my money with their products. I have read other comments on other channels that feel the same way too, so I know I'm not the only one. However, it seems that there are way more fans of this business and those influencers to keep them popular. All of this is JMO; not canon.

[@dreamcatcher75418]

If you change the name you lose all the following and the brand image, bad and good

[@Dee-zx9zm]

lol i see the sneak patreon ad in there- i see what you did. Its all business at the end of the day.

[@underskinYT]

I don’t know how you noticed, it was so subtle 🤣😂

[@Dee-zx9zm]

@@underskinYT lolol

[@NoOne-wt3sv]

Their brushes were cheap and great quality. What a shame…

[@underskinYT]

Now to move on to ELF 😂

[@NoOne-wt3sv]

@@underskinYT is it really the same quality though? Not really, imo.

[@28_sk8_masturb8]

*Awesome vid!*

[@underskinYT]

Thank you so much 🙌

[@ibethaguilera3920]

All morphe had to do was hire someone to save them cuz clearly whoever is running all that shit has no idea wtf they’re doing.

[@underskinYT]

Whoever it was that told them to expand so quickly, and so unsustainably, was also not great, that is one of the most common ways businesses fail, idk how they couldve missed that 🤷

[@kait_herring]

Why did I think her name was really Linda Morphe 🤣

[@underskinYT]

Omg 🤣😂🤣

[@dreamcatcher75418]

Same. 😂

[@dana3402]

They’ve dropped James Charles and yet you can still buy his palette over a year later

[@underskinYT]

Can I ask where? I just checked the morphe store and it says "This product has been discontinued and will not be restocked."

[@dana3402]

@@underskinYTThe Australian Morphe website. It has the same message but it’s still available for purchase

[@underskinYT]

@@dana3402 well then I suppose they haven’t run out of stock in. However many years it’s been🧐 bit suspicious 🥸

[@OYJluv]

Scammers.

[@Swierpdidilyerp]

Their products are garbage. All the morphe brushes I own are duct taped together after one wash

[@underskinYT]

That’s terrible! Have you tried gluing them back together?

[@Swierpdidilyerp]

@@underskinYT no. Just never bought another

[@underskinYT]

@@Swierpdidilyerp probably for the best, lbr

[@jamie68560]

Forma brands, more like former brands 😅

[@underskinYT]

😂😂😂

[@dreamcatcher75418]

If you change the name you lose all the following and the brand image, bad and good

[@jamie68560]

@@dreamcatcher75418 did you reply to the wrong post?

[@fatimalopez8794]

I was just going to go to a morphe store today turns out it just got shut down

[@underskinYT]

I think a lot of their stores have shut down now, it’s a real shame

[@hansmir5443]

I think it’s better to start a Skincare program than make up.

[@underskinYT]

For now, maybe, but the tides will turn again

[@stargirl1613]

I'm a simple woman, I see Charlie and Dixie as the faces of the make up brand I simply don't buy it

[@underskinYT]

I get what you mean, but I cant put a finger on why? Like Id trust other influencers readily, Jackie Aina and until recently Michaela (sp?), even non makeup-y influencers like Kendall Rae I really trust, but idk having the D’amelios feels less authentic for some reason?

[@stargirl1613]

@@underskinYT The way I see it, they put their faces on brands for a quick buck due to their popularity and the products aren't even that good.

[@underskinYT]

I guess maybe that’s why she lost her hundred mil

[@lisaavedissian64]

They did Jeffree Star wrong. JC should be in jail.

[@underskinYT]

Idk, did you watch the jeffrey star shane video? He said sales have been slow so I think its not just morphe?

[@lisaavedissian64]

@@underskinYT Well JS is still around... not seeing much off Morphe though.

[@bzztthundaa]

💝💝💝

[@underskinYT]

❣️❣️❣️ (i always look forward to your hearts)

[@elizabethortiz3602]

They dropped Jeffree that's exactly what went wrong

[@underskinYT]

He has a lot of fans still, thats true, I think they were damned if they dropped, damned if they didnt

[@dreamcatcher75418]

@@underskinYTtrue.

[@RMA8159]

Research??? I'm pretty sure every generation has skin colors and shades across the spectrum...🧐

[@underskinYT]

You might have to remind me what youre referring to with this comment, its been a while since I scripted it 💕