Huda Beauty Is Not Made for You

Huda Beauty has not been in the news much lately, they stopped posting regularly on KZbin and have had a few scandals, causing many to believe the brand has fallen. However, given their expansion into other markets which have stabilised the brand, it seems instead they're taking this time to lay low and wait for the market to evolve, making a gap for their specifically targeted brand once more. But, even with that said, the company is still growing. With heavy focus on their middle-eastern consumer, they benefit from becoming the big fish in the fourth largest beauty market, allowing them growth all while things are under the radar for their western audience. So while it may seem that the brand has fallen off, if looking on a global scale, that is far from true and it seems Huda Beauty have an incredible future ahead of them.
Fashion Channel: / @understitchyt
Patreon: patreon.com/understitch

[@MonaKattan]

I’m actually a huge fan of your Channel, I watch ALL your videos ❤ love, Mona

[@underskinYT]

Oh really? Thank you so much! Thats s lot of videos over thr two channels 🥳 Edit: omg I just realised who wrote this! Im so happy you got to see the video! Huge respect for everything you and your sisters have grown 🙌

[@MonaKattan]

Ahhh thank you so much! Means the world! I love what you do too! Congrats on the wonderful community you’re building and thanks for always sharing such great education 🩷 I LOVE IT! 🤓 I’ve been subscribed forever!!!

[@noseyandneutral]

@@underskinYTyour edit is super cute lmfaoooo😂 😂😂

[@Mua-l8v]

monaaaaaaaaaaaaaaa

[@puffball4484]

From what I know HUDA is massive in the middle east/Arabia. People forget that you don't have to be popping off everywhere all at once to be successful.

[@underskinYT]

Exactly!

[@justlola5651]

She’s insanely popular here in Egypt

[@dar9445]

@@justlola5651I’m Egyptian but I haven’t been there in a long time because of school, are there Sephora’s there? Id love to go to a middle eastern one once I go to Egypt

[@justlola5651]

@@dar9445 unfortunately Sephora hasn’t opened in egypt yet, but people do get all their needs through online stores that get everything from Sephora KSA and UAE

[@katgreer6113]

No, people forget that America and Western Europe is not the whole world. 🙄

[@Kanyinsola]

I think people think Huda has “fallen off” due to the current difference in makeup styles. People are gravitating towards a more natural look and Huda and her brand is more associated with a more “glam” look. And as far as I’m aware women in the Middle East tend to lean towards a more glam look. Her products are also target towards people who live in warmer countries that might require more matte makeup. As someone from Nigeria I can tell you that her products are really popular there because they’re matte and long lasting (and they fit our makeup style which leans closer toward full glam than no makeup-makeup”

[@gimmesummer]

24:59

[@underskinYT]

Certainly yes, the different climates and trends affect the product range and their success greatly. Bejng that theyre trying to straddle the like between west and middle east makes following those trends and needs difficult and obviously therefore hadd to get right

[@ihanakaunotar2741]

Yep, knowing your demographic who you are going for is important.

[@yashvijain5180]

Not only in middle East & Africa but also in South Asian countries (I'm from India), Huda is a cult brand. If you're able to afford then Huda products are a must in your bridal kit because they give full glam & last through the hot & humid climates.

[@Neonrain08]

i really dont understand why people keep saying natural make up is now in? theres always been women who wore no or less make up and those who wore more glam for each decade. i see equal amounts full glam and barely there make up

[@dr.k1012]

Huda has a chokehold on Indian luxury makeup these days!

[@underskinYT]

And for good reason!

[@Ewoma_OD]

Same in Nigeria

[@JadirahSarmad]

Pakistani too

[@LadyLexMarvel]

She has a chokehold on every consumer of color, its the mayo marauders that stay mad.

[@drpri1836]

In Bangladesh as well

[@aBirdAndHisBoy]

Huda is a smart business woman for expanding to skincare AND fragrance.

[@underskinYT]

Yes, very that

[@blueblack3591]

Yes she is very smart

[@ry5604]

I work at Sephora and huda is still very popular amongst the everyday consumer. Lots of people ask for shade matches for her foundations, concealers, color correctors, powders. And probably one of the main brands people purchase for eye shadow. Now her lip products? Those aren’t as sought after as they used to be. Neither is the glow wish line. But we do get asked ALOT about her perfumes.

[@underskinYT]

The perfumes have a huge following, its quite incredible the market they have carved for themselves

[@ry5604]

@@underskinYT yup! I love them. The juicy apple one is my favorite!! Exilr and vanilla mixed is amazing!!

[@eve_09alv60]

Ooo I work at Sephora too and honestly our main question is always the powders which were almost always out of

[@hazardsigns]

I love her perfumes for their subtle staying power! They don't choke out every person in the room, but those you are close to get to enjoy the deeper notes 💕 Incredibly pricey, but worth it. My once a year splurge

[@leilani_808]

⁠​⁠​⁠​⁠@@hazardsigns I absolutely agree with you! The staying power - the fact that I can smell my fragrances throughout the day is the reason why I love Kayali. Also, coming from a fragrance lover myself -Kayali is actually priced less than many fragrances they sell in Sephoras. For example, you can get a 3.4/100ml Kayali fragrance for $138., while a same size of Miss Dior $165., Valentino $158., Killian’s Love Don’t Be Shy at $298!! And Tom Fords stupid prices for 50ml sells for over $200.!! YSL Libre - one of my faves goes for $179. for less juice @ 90ml. That said - for the quality, I’m happy that Kayali is priced at a more affordable price than many other designer fragrances 😊

[@fefetines9414]

I have been a repeat huda cosmetics customer. As a tan complexion Latina, I find her line has several products that match my complexion perfectly without having to mix colors. I am also a repeat costumer for her perfumes and glowing products. So I guess I’m part of that niche based on my complexion.

[@underskinYT]

Im so glad you have something that suits you so well 🥰

[@elettramia6380]

Hispanic does Not mean Latino/Latin. Hence why they are two completely different terms because they have two completely different origins. Hispanic is the English language for Hispano and REAL HISPANOS are the people of HISPANIA which is literally the Latin language meaning SPAIN and the people of Spain. NEXT, Real and Actual Latin countries are located in LATIN EUROPE as NO where else in the world is historically responsible for the Latin culture and people. NO where else in the world spoke the Latin language natively ONLY in LATIN EUROPE, SPECIFICALLY ITALY. You can Not be part of an origin, history and ethnicity which your ancestors factually are NOT historically responsible for. Next speaking Spanish SOLELY due to colonization does Not magically make you “Hispanic” Nor “Latino”, just like speaking English does Not magically make one Anglo Saxon of English cultural origin/ cultural identity. Being actually ethnically Latino means you are of Latin origin. the majority of south Central Americans and Mexicans are indigenous Americans called indigenas and mestizo Americans. They have nothing to do with being Latin Nor even Hispanic. These are Not universal terms, they are terms uneducated countries such as the USA and other countries that have been falsely linguistically influenced by the USA’s misnomer usage of Latin European terms/ the USA’s misnomer language. Americans especially North Americans and other incompetent countries that have been falsely linguistically influenced by the USA use Latin terms wrong. Unfortunately claiming “Latino” ethnicity has become trending propaganda to appear more desirable for social status for social advantage amongst culturally ignorant people. HISPANIC LITERALLY MEANS SPAIN. LATINO MEANS LATIN HENCE THE TERM LATIN_O. AND THE CULTURA LATINA-THE LATIN CULTURE, THE LATIN PEOPLE, THE LATINO TRIBES (Latini), THE LATIN ETHNICITY AND THE LATIN LANGUAGE ALL COME FROM ITALY! LATINO IS THE SOLE IDENTITY OF SOUTHERN EUROPEAN LATIN MEDITERRANEAN DIASPORA WHOS ETHNICITY AND CULTURE COMES FROM THE TRUE AND REAL LATINO ANCESTORS OF ITALY. And Hispanic is literally the Latin language for Spain not the native Americans they colonized such as those Of south, Central American and Mexican origins weather you or others like you acknowledged it or not. Both Hispanic & Latin/Latino culture come from Europe that is Latin Europe. & Latin Europe was Latinized by Italy hence how Latina Italy got the historical Latin name LATINA! LATINO= SOUTHERN EUROPEAN LATIN MEDITERRANEAN DIASPORA OF THE LATINO ANCESTORS OF ITALY. Hispanic is the name the TRUE Latino people of Rome/Italy gave the Spaniards. People from south central America and Mexico are historically native Americans & now some Mestizos whom where just forced to learn Hispanic ways just like people in North America who where forced to learn English ways and it ends there. Being culturally UNROOTED due to brainwashed acculturation is why so many Americans especially North Americans don’t know their own identity Nor even care.TRUE Latin people need representation in North America as we are misrepresented all day long in this country and it’s not ok. Culturally rooted proud People native to south Central America and Mexico who embrace their true identity feel the same way with FALSE brands like Hispanic and Latino as that is Not their origin it is the origin of their conquerors. South Central Americans and Mexicans are indigenous Americans, mestizo Americans, Castizo Americans, zambos, pardos, sub Saharans etc. Not Latins, Not Latin Blood therefore Not LATIN_O. LATINOS are SOUTHERN EUROPEAN LATINS born anywhere in the world who’s roots come from the LATIN Roman Empire of the Mediterranean Race. Again HENCE HOW LATINA ITALY GOT THE HISTORICAL LATIN NAME LATINA! If those like you want to claim the Hispanic identity and origins of Spain then what ever. HOWEVER us culturally aware true Latin Mediterranean people are tired of this brainwashed American obsession with misappropriation and cultural rape of foreign Latin terms from Italy. Supporting American Brainwashed cultural theft for “gain” and “benefit” does Not magically change this. CULTURALLY REMOVED indigenous Americans, mestizo Americans etc. need to learn and respect their true culture that way they can stop stealing from the Real Latin peoples identity. & TRUE LATINO MEN & WOMEN AKA SOUTHERN EUROPEANS HAVE ALWAYS BEEN MULTI GENETICALLY MIXED ETHNIC PEOPLE DUE TO OUR MIDDLE EASTERN, NORTH AFRICAN & ETHNIC BALKAN DNA. THIS CULTURAL RAPE TOWARDS THE TRUE LATIN PEOPLE OF ITALY EXIST BECAUSE THOSE LIKE YOU BELIEVE YOU HAVE & WILL CONTINUE TO “BENEFIT” FROM THE CULTURAL THEFT TOWARDS US TRUE LATINO MEDITERRANEANS WHO DESCEND FROM ITALY! THE TERM LATINO DERIVES FROM THE VERY FIRST LATIN TRIBE CALLED THE LATINI. LATINI IS PLURAL FOR LATINO AS LATINO IS SINGULAR FOR LATINI. THEY WERE CALLED LATINI BECAUSE IT WAS A TRIBE OF MANY PEOPLE HENCE THE PLURAL TERM FOR LATINO BEING LATINI. LATINO REFERS TO A SINGULAR FORM OF BEING LATINI AND ALL THE LATINI INFLUENCES. THE SAME WITH LATINA BEING SINGULAR AND LATINE BEING PLURAL IN THE LATIN/ITALIAN LANGUAGE. THESE ARE ALL TERMS CREATED SOLELY BY THE TRUE LATINO MEDITERRANEAN ANCESTORS OF ITALY. YOU CAN NOT BE PART OF AN ORIGIN, HISTORY AND ETHNICITY WHICH YOUR ANCESTORS FACTUALLY ARE NOT HISTORICALLY RESPONSIBLE FOR. END OF STORY. IT HAS BECOME TRENDING PROPAGANDA FOR THOSE WHO ARE NOT OF PROMINENT LATIN MEDITERRANEAN ORIGIN TO MISAPPROPRIATE LATIN EUROPEAN TERMS OF ITALY AS TRENDING PROPAGANDA TO APPEAR MORE DESIRABLE FOR SOCIAL STATUS FOR SOCIAL ADVANTAGE. AND IT NEEDS TO BE EXPOSED AND PUT TO AN END. PERIOD.

[@fefetines9414]

@@elettramia6380 😂 ok professor…then call me mestizo or mulatto…or whatever you want. If we going back to my ancestors and you have issue with Latina…I’m not sure what you call me if my ancestors were from Canary Islands, Portuguese, Spanish, native Taino, and African.

[@elettramia6380]

@@fefetines9414 you would be called Pardos 😉. And you don’t have to be a professor in order to be an educated and culturally rooted woman of Actual Latin Mediterranean origin such as myself and the rest of the educated, culturally rooted Latin Mediterranean people of prominent Latin European origins. The only issue we have are those who are Not actually Latin claiming and Linguistically mutilating our ancient Latin terms which come from Italy. As we should have an issue with that.

[@KawaiiKandi]

⁠​⁠@@fefetines9414 No cause why did they do a literal short essay over one word of your comment. 😂 If you read all that you got my respect!

[@RUM0NEY]

Definitely one of my favourite channels out right now. Cannot wait to see this channel grow & prosper, the amount of effort put into these videos is insane. I love how informed I feel after a video, they're very engaging. Keep up the good work! 💞

[@underskinYT]

I’m so glad, thank you for the wonderful compliment

[@peterlangendorff9846]

I don’t know how I missed this when you first posted it… But, I’m so impressed with the topics you discuss. Huda has never really been on my radar. I didn’t know there was any real controversy about it. The issues concerning colorism, and specifically targeting a clientele base, is so thoughtfully managed here. I’m such a huge admirer of yours. You’ve got to be among the smartest and savviest voices in the beauty and fashion spaces. More more more!

[@underskinYT]

Thank you so much, Im so gladdened after reading your comment, Im glad you enjoyed it 🥰

[@ihanakaunotar2741]

I think huda beauty is in a hard spot between middle east and west who want different things. Damned if you and damned if you don’t.

[@underskinYT]

Exactly

[@janezhang5711]

Hard to please everyone, especially for ppl in 2 quite different cultures

[@weewooweew00]

i lean toward no makeup makeup but after huda’s actions toward supporting palestine ive been looking to get more huda beauty

[@underskinYT]

Love when a brand aligns with our own beliefs

[@abie6837]

Huda’s skincare line cleared up my acne and everyone completes me on how glowy and nice my skin is. I love Kayali fragrances as well

[@underskinYT]

Its great formulas honestly, genuinely in all my research I didnt see one bad review

[@chick1800]

can you share what skin product you used plz. thanks ❤

[@abie6837]

@@chick1800 hey beautiful, in the morning, I use the wishful honey balm moisturizer and the thirst trap juice serum and at night I use the get even rose serum and the pillowgasm cherry mask. To take off my makeup, I use the cleansing genie butter. I started using the new gentle foam cleanser and it’s good too!

[@sajda1591]

As a middle eastern women shes huge in the middle east and india

[@underskinYT]

For good reason

[@bellajenkins5669]

I’m pro huda bc she’s pro🍉🍉🍉🍉🍉

[@Beautybizz28]

I use to deliver for Huda beauty they're very popular Somalian and Ethiopian women love her products!!!

[@underskinYT]

For good reason 🥰

[@angelinebiswas7611]

Huda beauty is iconic and I 100% Stan her speaking out on the genocide happening in Palestine 🇵🇸 she’s one of the only people in her realm speaking out

[@sammysoppy3361]

literally not a genocide it’s a war terrorists started. the terrorists they elected to govern them. it literally doesn’t meet the criteria for a genocide but keeps swallowing the propaganda to support a country that literally hates any western values you probably hold dear

[@Abby_Liu]

15:40 AAAA U CALLED ROBERT JAMES 😭😭😭 love the vid but that's so hilarious bc of their slogan 'we're not the same person'

[@underskinYT]

I hate myself too

[@candacehofferd6412]

I came to make this same comment!!! 😂😂

[@traceyleeherrera5247]

I am a woman of a certain age, also I am latina & live in in the southern U.S. I have an extensive beauty collection. Makeup, skincare, haircare, fragrance... I love it all! Huda beauty is my favorite cosmetics brand.❤️ When Huda and other brands have collections too similar of launches to another brand, I never hold it against them. Maybe both brands were following a current trend or perhaps one brand was trying to cater to a different demographic or offer something more affordable to younger consumers. I use to watch Huda's youtube when she did product reviews & beauty tips so I was keen to try her brand when she branched out past eyelashes. She may cater to middle eastern women but it's no different than Charlotte Tilbury catering to very fair anglo women. I think it's great there's representation for everyone.

[@Sunshine4]

I am such a fan of the HB eyeshadow palettes - mercury retrograde is GOREGOUS!

[@underskinYT]

Such great formulas

[@jova9941]

i love huda.. i think ppl are too hard on her and she’s easy to hate on.. i think u also forgot to mention when she stepped down at CEO? maybe i missed it lol

[@underskinYT]

I did mention she stepped down. But yes, I agree pol have hated on her so easily, but that seems to happen a lot to women, its even a studied.

[@paigelaliberte]

@@underskinYTthat was my takeaway. Once again, women are not able to be successful without large voices trying to bring them down.

[@insulaarachnid]

I was not familiar with Huda Beauty, this provided me with a solid background to the brand.

[@underskinYT]

Im so glad 🫶

[@VioletFem]

Love your business breakdown of beauty companies

[@underskinYT]

Thank you so much

[@rororiri9]

Same! I watch her videos just for her business breakdowns ❤

[@fd9891]

She may not be as trending now like 2016-2018 but her setting powder is one of the best I’ve tried.

[@underskinYT]

If it works it works

[@akirebara]

I know Trixie Mattel and other drag queens have said Huda Beauty is great, especially their matte makeup. They last long without shine and sweatproof (also very important for women living in warmer climates).

[@underskinYT]

Ive not heard a complaint about their products

[@melissaanthonyxb2730]

I have only 2 products from huda beauty Because they are expensive! (Atleast for my budget) and let me tell you the LIPSTICK! My fav shade is habibi and it's so Creamy and beautiful and it moisturizes the lips better than most lip balms I have tried. And the eye liner pen is amazing too people compliment my sharp wings all the time. Wish I had more money to buy their products 😭

[@underskinYT]

Its definitely a brand that deserves its high price point, its not an inflated price

[@Sara-iy3oz]

Same. I followed her since the very behinning. Until now I have only 3 products from her and still not even the eye shadow palette which I love so much because of the price. They deserve this price tag but it is so hard to make us support her and buy more from her. Am also pale af (am ethnically Syrian) and I am not sure my shde will be there because even in the western brands I never seem to perfectly match my color. Kayali is a brand I was following each release since day 1 too and still does not own anything from them!😭! I hope I can get new studf from her soon

[@NA-rr3fw]

No Fenty matched yet 3 Huda foundations work. More options doesnt mean better

[@underskinYT]

Specialised could 100% be the way forward

[@anniebale4343]

This is incredibly fascinating. I've always wondered what kind of specialty makeup brands and beauty styles are popular elsewhere and how they differ and/or compare from American standards, since a lot of it definitely interweaves in and out. Examples being looking up a Maybelline, Revlon, or L'Oreal (a.k.a an American or European cosmetics brand) lipstick and coming across dozens of Middle Eastern women talking about shades that I've never personally heard of (Maybelline's ColorSensational in Dried Roses or Almond Pink are two I see quite a bit). There are other brands for sure, but those are the three I see a lot as far as my video shorts and recommended videos go, since I am always looking up swatches and reviews on drugstore brands so I don't buy something I'll regret. Bluntly, there's an overlap in some places, and I always run into that overlap while browsing. Particularly in videos that involve ladies showing their top 5 or 10 lip products, they'll mention brands like Lakme or Colorbar, and then talk about Maybelline or Revlon in the same breath. The makeup marketing space is so ridiculously vast now. :'o

[@underskinYT]

Its fascinating right? I love it. A great example of this are the Korean brands where some are geared specifically towards Koreans, some are for non-akoreans and very very few are for both

[@anniebale4343]

@@underskinYT Oh, goodness, yes! And Japanese makeup, too. Peripera, Etude House, Canmake, and Rom&nd all come to mind as brands I've seen explode in popularity over the years. I also remember watching videos of various girls using things like ArtClass contour palettes or Innisfree lipsticks(?) when I was first getting interested in "beauty KZbin" many, many years ago. There's just so much nuance in makeup culture around the world, it's all so interesting. And with things being so easy to access now for most people, there's just an endless overlap in usability for just about anyone who can get their hands on it. Though, that's where you run into the dangers of hyperconsumerism and endless trends, but that's a whole other wheelbarrow of conversation.

[@Unknown-jf5sk]

I'm Arabic and she's extremely loved in our society,I personally love her products even though i am a natural makeup girlie !

[@underskinYT]

If seems shes loved for good reason, I know my partner really likes her too 🙌

[@DieynabaNduwayo]

when its come to huda beauty, i m more oriented on the fragrance side which I love and die for!!!!it is very unique and very not expensive I love Mona kattan not because she own Kayali but her personality is just waw....... I love how she interact to the consumer on her Ig very freindly.

[@underskinYT]

The more I research, the more I respect these women, very savvy both traditionally and modernly on social media. I want to do a video about Kayali soon, Im interested to see more about it

[@DieynabaNduwayo]

@@underskinYT yes yes do kayali they really need to be showen aroud the world

[@thequeenmidas]

Very well done to Huda and her sisters👌🏾 There's enough room for everyone to prosper and flourish. Consumers have a wide choice of brands to choose from, and that's always great.

[@underskinYT]

Exactly! Definitely space for all, but not all brands have to cater for all. Im not out here trying to see monopolies

[@specteramber]

The Beauty Bakerie scandal seemed overblown to me from the start. I understand that it hits differently because it's about a larger brand copying an indie brand. But the Beauty Bakerie branding was much more committed to presenting their products as ingredients, with flour bag outer packaging and egg carton holders for blending sponges. So, no one was going to forgo buying from them and turn to Huda instead, because, while Huda is much more easily accessible, being in Sephora, avid indie supporters were always going to go for the smaller brand, and the ones looking for the cutsy packaging were also not going to settle for Huda. If anything, this controversy helped Beauty Bakerie, it was really good press for them, and it made them more visible. Again, I can see why it's bad form to take an indie promo shoot and "imitate" it, if that's really what happened, with more expensive sets, lighting and editing, because of course it's going to look better, but, still, the indie customer market isn't looking for that to begin with, and they expect a less flashy presentation. At that point in time, if I'm not mistaken, I could have the time-line wrong, some popular indie beauty brands were still pressing eyeshadows in their own kitchens, and they were selling out. The argument against it having been a direct line of inspiration is solid too. But I just don't see why it had to be made about race, when it seems to have had nothing to do with it

[@underskinYT]

Hasn't beauty bakerie also gone under now too? Maybe they need a video ahah

[@anniepark2050]

I didn't even know Huda Beauty was Arabic until now wow

[@underskinYT]

Im glad to know you know 🥰

[@amygalvin1799]

I just wish her liners had more product in them and the lids would stay on. 🙄

[@msk-qp6fn]

I am not a makeup person despite liking learning about it and its history and business sphere, and I love your videos for the business aspect. I always thought Huda Beauty was of Middle or Central Asia origin due to the name "Huda" as it sounded quite Islamic and was impressed that it managed to get known and sold in America. Was rather surprised and unsurprised to learn Huda was an Iraqi American 😂❤

[@underskinYT]

Im just glad we can discuss it as theres not a lot of middle eastern brands known in the west just because the consumers have different taste, so as you said, for the US launch to be so successful is a real feat

[@hunterandolive2693]

As an Arab woman, it's ok for something to be just FOR US. My god...

[@ZurieRae]

I love the Brand! The products I have I adore. Granted I haven’t tried everything. Love the inclusivity, Love the esthetic, love that’s it’s women/ minority owned.

[@underskinYT]

Im interested in the last bit you said bcs obviously that currently is provide a point of difference, but I’m not sure how much that affects the market today. We’ve had such a huge saturation of minority owned brands that I wonder how long that will remain unique

[@ZurieRae]

@@underskinYT I agree with that. I personally buy all brands as long as the products are good! But representation will always be important.

[@shaliquebrown800]

Her duo mascara is amazing and I like that the tub is not round. If I put it down the tube doesn’t roll and it saves me when I’m in a rush

[@underskinYT]

Its good for people with difficulty using their fingers too 🥰

[@aamnasikandar8055]

I think Huda beauty hasn’t yet evolved to the current makeup trend, she has glowish but we don’t see Huda promote it or even wear clean makeup, plus rare beauty and all got famous though TikTok and not really through yt

[@underskinYT]

Honestly I dont think theyre trying for clean make up, its not her brand and she knwos it. Trends change, so when more intricate styles come back she will have a great history to legitimise her stance

[@dionneking8]

Huda is very popular and will be here for a while 0:49

[@underskinYT]

Where is here for you?

[@dionneking8]

@@underskinYT just thriving basically they are doing well for themselves

[@simulacrum.ad.nauseam]

I don't get the point of being angry at the company because you as a consumer fail to identify with their brand. That is the point of having multiple companies, brands, choices. You pick what is right for you. You can't force a brand to be so inclusive to have every single individual in mind. And today, consumers feel the entitlement to really force every brand to serve them what they need and want, when in reality consumers never know that they ever needed the product before advertising take place. Why would every brand care about everybody if they have a specific niche? Why would you be angry if you don't fit into their story? Pick something else. And for that poor influencer girl who was using too much of everything - she said she was disappointed that she was treated this way by somebody she thought represented HER?! OMG is this possible even! No brand represents you! No other person you don't know represents you! Are people insane?!! They are business. They represent their profit ffs! I just can't stop laughing at these new generations who think not only everything revolves around them personally, but they think it is perfectly healthy for them to have parasocial relationship with a BRAND. A COMPANY. A BUSINESS ENTITY. LOL!!!!!

[@underskinYT]

I really think this will change in the future as people look for more targeted products instead of something generic meant for everyone. If you really think about it, having something for all is great on paper but in practicality, it waters down the focus one can take on each product. Itll be an interesting shift to watch

[@simulacrum.ad.nauseam]

@@underskinYT Could be... also, it could be that people won't stop being people and continue craving for a piece of celebrity by buying any crap they try to sell.

[@LoverOfSesshy]

Great video essay! I really love your editing style and appreciate your inclusion of facts without a ton of personal opinions. It was nice to hear about Huda Beauty! I can't wait to watch your other videos.

[@underskinYT]

Im so glad thank you so much! Im also glad you like my editing style, Im always trying to improve, so thats honestly such a relief to hear 🥹 let me know what else you watch because I always reply 💕

[@samihasaan5346]

Every girl I know has something from Huda Beauty.

[@SA_7425]

I love huda beauty❤

[@underskinYT]

Me too

[@princevincesy]

Well said!

[@underskinYT]

Thank you 🙌

[@honiej00n75]

Thanks for sharing. I dint care if it’s not for me because I live my natural beauty.

[@underskinYT]

For sure! Even if youre not actively buying the products, its good to be informed imo 🤍

[@tomjones2157]

I loved her early highlighters, but the rest of Huda's makeup and skincare was an overpriced disappointment for me. I love the diamond packaging of her Kayali perfumes and brought several sampler packs to find one I liked. It was initially weird to me that In her entire range I only liked one highlighter palette and one fragrance in the $1000s I spent? Till I realized I don't like heavy makeup, bronzer or desaturated brown toned lipsticks, her entire aesthetic! Duh! IDK why it took me so long to realize she's aimed at a different customer that's not me?!? 😂😹😹

[@underskinYT]

Hahahaha shame you spent so much to realise it, but Im glad you found the humour

[@Ellemi]

Why noone talks about Huda being heavily antisemitic

[@yossyo3226]

Because they aren’t

[@Omar-mh1sb]

The only good/great thing about Huda is the powders.

[@ZRSKAAA]

Huda faux filter concelar is my favorite, beats Helena Rubinstein magic concealer in my opinion.

[@underskinYT]

I love that you found a product you love 🥰

[@nia8836]

huda is a great woman for helping gaza

[@selenaselena666]

Here is the corrected sentence: “I love Huda foundations because they provide full coverage. I don’t need to apply multiple layers of foundation to achieve this. Her blushes are fantastic, and I own all the shades. Even the lightest one looks good on my light-medium skin. The concealers are good, and the eyeshadow palettes are pigmented. Her perfumes are fantastic as well. The foundation shade range is good. I still use other brands like MAC, Lancome, Fenty, YSL, Ilmasqua, and Chanel, but so far, no other brand has managed to beat the coverage of Huda’s foundations and concealers. If I am investing a significant amount of money in a foundation and a concealer, I expect true coverage, not a foundation that is more than half water.”

[@kimberlyhernandez6798]

Huda kattan is truly a great role model and very respected woman. She stands up for human life people with no voice, her character and personality is astonishing. Huda beauty is in my opinion top of the line products, truly one of the best she has a variety of products that include skincare that are also amazing products.

[@underskinYT]

Shes a really wonderful role model for women and especially middle eastern women. The gender roles are changing rather rapidly there (so Im told by my partner) so Im glad there already is such a great woman to look up to

[@faizaniftikhar8732]

She's really massive in India

[@underskinYT]

And for good reason!

[@subhasreekumar4673]

Thats robert welsh not james welsh

[@underskinYT]

Yes, unfortunately Im a fool

[@gifterahmelford1439]

God bless Huda and her businesses.

[@limbo576]

First time I'm early here 😊

[@underskinYT]

Right out the gate! 🫶

[@minamoon01]

I’m from the middle east and Huda beauty if huge here .. her foundation is a favorite amongst many .. her eyelashes are always sold out .. and you haven’t talked about it but everyone loves her lipsticks they look amazing on middle eastern skin tones ..

[@underskinYT]

Honestly, all have products are fantastic for Middle Eastern skin tones, I’m glad that they found a global audience because of that

[@alanoudtamimi4410]

Huda beauty for eveeer

[@hansmir5443]

I think eventually they will sell the company to one of the cosmetic giants. Probably the offer would be very attractive 😊😊😊👌

[@underskinYT]

I mean thats always possible, but honslty I think the company is almost too big for that now. If anything I think they'll be a competitor to them in a few decades in the way OTB is a competitor to Kering

[@Literatura-z8p]

I use some products from Huda that I really like it

[@underskinYT]

You have good taste

[@theonlycreativeurge]

I think she needs a company targeted towards western audiences and middle eastern audiences.

[@psyolytesaille]

Robert Welsh, not James

[@underskinYT]

Thank you?

[@shinstantramen5169]

I think it's a huge misstep to make this a Middle Eastern vs Western issue, as if there aren't darker skinned people in the Middle East and Africa. There are many western brands that don't make inclusive shades for darker skinned people and Huda's range caters to both, as there are 39 shades that cater to warm, cool, neutral and olive tones from fair to deep. I like your videos because they're usually objective but to acknowledge colorism, which is rampant in the west and middle east in your video, but still try to blame under catered to audiences for undue criticism is a weird take to suggest.

[@underskinYT]

I totally hear what youre saying and I think theres been some misunderstanding. Its not necessarily an east vs west issue, nor am I blaming the consumer. Its 100% due to the fact we havent seen a targeted brand towards black and dark skinned people in this space. Theres nothing wrong with having cosmetics for everyone, of course, but when you cater to everyone, you cater to noone. Same is true with cosmetics. My arguement wasnt that they shouldnt be inclusive, my arguement is why dont we have more targeted brands to cater to everyone better? 💕

[@Kdr83691]

Love this brand ❤️

[@underskinYT]

🤍

[@bach447]

Hudas products are amazing

[@underskinYT]

Completely

[@suzannebernert]

super interesting

[@underskinYT]

Tysm 🥰

[@suzannebernert]

@underskinYT just found your 2 channels and am playing catch up with your videos

[@carvitqmilate9244]

I hate this brand not for drama but the perfume they're use in the product is to much for me , make me migraine

[@underskinYT]

I also find it very difficult to have products with a lot of scents, so I feel you on this

[@catpuccino6186]

I love this brand

[@underskinYT]

Same honestly

[@chiarac3833]

I guess I didn't realize the focus of the product. I'm Mediterranean so many of the products work for me and I'm sure many girls like me.

[@underskinYT]

Oh how lucky for you! Im glad you have something you love

[@amamansaafriyie]

Huda Beauty is doing just fine ❤❤❤

[@underskinYT]

❤️

[@ScubaAspen]

how much did they pay you to put thi$ vid up?

[@underskinYT]

About the same as SKKN paid you to write this comment

[@Cholulasmom]

Oh sweetie that is not James Welsh

[@underskinYT]

🥺

[@campbellofsweden]

It’s Robert Welsh not James.

[@underskinYT]

I know 🥲

[@doctorposting]

nah we stan her nice try though 🍉

[@underskinYT]

Nice try? Mona Kattan herself commented on the video! Im not remotely coming for them

[@tdsollog]

Just curious about how Mona’s opinions about Israel vs Palestine are affecting the company.

[@underskinYT]

Ive had a lot of positive comments since her statements (and truly not one negative one) and you can see on her socials people seem to be extra supportive now because of it. I dont have the figures, but I would assume it has effected in a financially positive manner

[@tdsollog]

@@underskinYT Good news

[@user-ej8bd5fe7o]

James Welsh?????? ahahahahhahhaha

[@nattyb9489]

"This is your weekly reminder that we are not the same person" 😂😂

[@hansmir5443]

Don’t want to sound mean but some people don’t have the necessities of being beautiful in the classic terms. No brand can change any one either man or woman from being below average looks to a super beautiful person. That is expecting too much!

[@underskinYT]

I shall forever be hideous

[@maeveemery1973]

I think it was sad to see Huda say she doesn’t want Israeli fans to buy her products because she doesn’t want their “blood money” when she lives in Dubai. It felt distasteful and unnecessarily mean to say directly to a fan

[@63rambler66]

Who is “you”?

[@underskinYT]

You know who it is

[@63rambler66]

@@underskinYT I can only guess "non-Middle Eastern" people, which some of your viewers are. Whatever...

[@zajch]

I loved your unbiased analysis. I see the struggle of HB in the West as a result of the change in Dialogue through politics and media. Even if there are issues in the marketing or brand people are very quick to judge and try "cancel" the person in charge or the face. I think the brand did use some western creative ideas but still kept the focus on the same market. It should be understood that change is gradual. The west doesn't possess the idea of progression and if they really wish to spread their perceived values. A certain patience and nuance is required to succeed.

[@underskinYT]

I mean the west didnt become focused on being progressive overnight even, its hypocritical to expect every culture to be

[@gogocarter_]

.

[@underskinYT]

,

[@en2186]

Huda did her thing with glowish. She released it to fit the current minimal makeup trend BUT I have to mention that the huda beauty isle at sephora in my city is usually sold out most of the time. I think it seems like she fell off because we don't see the famous tiktokers talk about it a lot (mainly because they don't sponsor others since huda is a beauty influencer herself)

[@underskinYT]

Yeah I think thats a good point, they dont have the biggest budget for other influencers so its less overtly discussed

[@d818581dd]

No it "fell off" in certain markets because the trend in those markets is now for a more minimalist, natural look. The "tiktokers don't talk about it because Huda doesn't do sponsorships" argument doesn't hold up when previously these influencers did use the brands products and talk about them.

[@gogocarter_]

.

[@underskinYT]

,

[@ashwathirajakrishnan3298]

Thank you for this video. Has always been my opinion that huda beauty targets middle eastern women and women of colour in Asia. Her tones, colour story and style of makeup and it’s consistency etc all are geared towards that. It really irks me when the western media rips her apart for all of this , when specifically people of colour have always been vocal about how the colour story or style of American/ European make up brands don’t suit us

[@underskinYT]

There is a reason they are often considered particularly separate markets

[@marfa.h3526]

I am an european and I think all the controversy of Huda Beauty not being "inclusive" enough is just bullshit. They could just do a simple google search or just looking at the promo pictures who this brand is targeted to. I think middle easterns, asians, etc do deserve a brand that is mainly targeted at them.

[@d818581dd]

If she is selling products to the West, then Western consumers are allowed to criticise what she is putting to market. It is the nature of having a business and selling product to the public, the public will have opinions. Also if you can be vocal about how the style of American brands doesn't suit you, then expect Western consumers to be vocal about how the style of a middle eastern brand does not suit them.

[@Mirage238]

Exactly

[@memonos]

@@d818581dd​​⁠​⁠​⁠​⁠​⁠um…the makeup industry has always revolved around European/American beauty standards, Huda’s makeup isn’t and really wasn’t for European/American people it was meant for middle eastern people they weren’t included they hardly found anything that suited them for years and years. So no western "media" doesn’t have the rights to criticize a brand like huda’s when there are tons and thousands of brands that accommodate to their standards and style.

[@ftz7385]

Dont know about the world but Huda is massively famous in indian subcontinent because of her inclusive olive toned complexion ranges which the other companies "ignore". Also the formula works well in tropical weather so I'd say its a staple in every makeup Artist kit. We feel represented and heard. The quality is also consistent throughout every release of it. So there's no reason for her not to be popular in the region❤

[@underskinYT]

Yes, 100%, these are exactly the demographics that Huda is perfect for

[@Ari-lq9pl]

Ever since what happened in Palestine and seeing how Huda Beauty spoke out. I will continue to buy her products. Let me tell you, What we Middle Eastern people do is support for what we believe in and we remember who don't.

[@EMILYHERRERA]

Yes, I will look to Huda for products before other brands just because of her morals & humanity.

[@DuskyJewel]

Thank you for this! I’m buying more Huda now. I stand with 🇵🇸

[@penguinfeet84]

I was looking for this comment, same here 🙌

[@4642529]

​@@DuskyJewelstand with animals

[@Nicolai_picolai]

EXACTLY. I have stopped buying anything that has ties to the occupiers. Just bought my first few things from Huda directly to support a brand that supports my personal values. I may not be middle eastern, but I still know what’s right and wrong, and I refuse to help bankroll this genocide anymore than what my country forces me to. 🇵🇸 🇵🇸🇵🇸🇵🇸🇵🇸

[@Orangesky3818]

I like this video but I feel like you didn't mention the thing Huda is most known for- her eyeshadows. Desert Dusk palette really put them on the map in the western market and predates the foundation by a while if I recall correctly.

[@underskinYT]

Do you think the desert dust pallet was more impactful than the eyelashes?

[@BelgianBisous]

​@@underskinYTtheir eyelashes were important as it was their first product but at least in my west-european country they really exploded with their desert dusk palette. We don't care for lashes in my region as that's too extravagant. We did not have mid-range brands and all more expensive brands were quite old and weren't known for their eyepalettes (lancome, chanel, dior). Eye palettes were the territory of brands like abh and UD. Which had long rectangular palettes. Huda offered a bigger bolder and deeper palette with unique shadow formulations and glitters which got everyone going crazy. Their eyeshadow palettes were the first thing i saw from them with the british and american youtubers i watched. Their palettes are still best sellers in my country. The lashes aren't because as you said, they're not as important in our make-up market. You made a great video but @orangesky3118 is right in that their palettes are most known for their palettes now.

[@shinstantramen5169]

​@@underskinYTI think so. The Desert Dusk was the first expensive eyeshadow palette I ever purchased and on YT it was a time where people were excited to see what kind of eyeshadow palettes were being created. I would say that the Rose Gold palette is the one that put Huda on the map though. Desert Dusk solidified the brand as a strong presence for eyeshadow, however.

[@tami1527]

agreeed!

[@JadirahSarmad]

Rose Gold palette had a huge craze too and it is still the go-to palette for most of us in South Asia for bridal / wedding guest looks

[@asapseed]

y’all remember the mini Nude palettes? light, medium, and dark. three nude ranges. her foundations, concealers, powders, everything has always been inclusive. her marketing has included people of all races, backgrounds, and identities. that is my girl for reaaaaallllll.

[@underskinYT]

pre-contour palettes too, she knew what she was doing

[@jellyropes]

As the video mentions about foundation products, the eyeshadows you mentioned have great "nude" shades for people with more yellow and green undertones to the skin. None of her products look good on me as a pale person with pink undertones. I've tried many because I have liked things about Huda as an individual. It's refreshing to me honestly to hear it acknowledged that this isn't catered to me. But, there are many other products that suit me very well, and I'm happy using those.

[@sashadonovan-anns9528]

​@@jellyropes I haven't tried her base products but the Rose Quartz palette is the prettiest pink palette! With some purples and mauves as well. Gorgeous variety of shimmers! There's two rusty shades that I ignore 😅 in a big pallet I don't mind as long as I'm gonna wear 90% of them 😊

[@tomjones2157]

@SedraKurdi her colors don't suit my Baltic Eastern coloring. Very very fair with yellow undertone and suit bright colors. Her makeup looks like 50 shades of mud brown that makes me look dead.

[@asapseed]

@@sashadonovan-anns9528 i used to own that one, sooo cuteee

[@arcie3716]

It’s really interesting learning more about cultural differences from a business perspective

[@underskinYT]

I was fascinated by hearing the perspectives of my turkish friends

[@AribellaAC]

Huda has some of the best eyeshadow formulas. Her makeup is great, and while full-glam has fallen out of favor in the western market, here comes Mona… absolutely KILLING it with Kayali. Yum pistachio is one of my favorite fragrances! Vanilla 28 has become a cult classic must have. These ladies are beyond business savvy and regardless of any scandal, they really have the golden crystal ball in their hands… they’re on the pulse before it even happens. Great job ladies! I wish I possessed that type of intuition.

[@underskinYT]

I really want to do a video about Kayali, I dont know much yet but they have such a great fanbase that I want to learn more

[@hohoholhbllhlh1708]

I have a totally different experience. Her shadows are disgusting

[@donalpaccio4233]

In France, her eyeshadows are really chalky and powdery. The fallout is terrible.

[@ErikaJadeLives]

As a black american woman, I'm not offended by them. Instead I think I could take notes on how to target a market that you understand first and foremost instead of trying to be all things to all people that you don't understand. I don't look to Huda for complexion products. (Although... don't sleep on her color corrector!) There are sooo many other products that she offers that are amazing! I wish her nothing but the best and I'm sure she will expand in a smart way with more mistakes along the way because growing requires that. Those sitting at home comfortably not taking risks would not understand or have empathy for this. I think there are much bigger issues in this world than being upset about every brand not catering to everyone. Sheesh. I'd rather go to certain brands for certain things and in turn spread the wealth. If you are reading this, I hope you have a wonderful fruitful life.

[@underskinYT]

Honestly I think its high time we saw a brand specifically cater to black and darker skinned people in this kind of setting, just in the same way Huda has done for middle eastern people. Im not sure why its taken so long to have in that space?? Black-catered cosmetics have been going over 100 years, so why nothing in this Sephora-ish space? It seems like a huge gap in the market thats really not been realised (at least realised to this kind of scale)

[@gwendolyncampbell7932]

​@underskinYT Sephora had one a long while ago. It was called BlackUp, seems that the company had some battle within and disappeared. They have Fashion Fair right now. Fashion Fair was huge was I was a child. I don't think the younger generation of black Makeup users even know about it. The best we have in popularity is Fenty right now ,sold in Sephora.

[@underskinYT]

@@gwendolyncampbell7932 Thank you! Ive added them both to my list. I'd love to start covering more brands like this and even older brands like Anthony Overton here, they have the most interesting histories when you look into it, but theres so little information. I'm just personally interested and really dont have a lot of knowledge on it, so even just for myself I'd like to learn

[@omegasobsessions]

How about a comprehensive line for olive undertones? No such thing exists now. You can find a slight olive shade here and there in different lines but it is usually only a medium depth shade.

[@christinalaska]

You’re very sweet! Happy New Year ❤

[@glopes956]

I really like that you don't just believe whatever the celebrity says about their products and make your own inquiries and analysis

[@underskinYT]

Im doing Rhode next 🙊

[@Tina-ts9wv]

The price point kept me away for the longest time but the palettes felt so well formulated.

[@underskinYT]

It’s certainly a premium product, but it seems like that was the intent from the beginning

[@jova9941]

i always stock on black friday is when she has great deals!!

[@DungNguyen-ti9dk]

Last christmas I scoped one palette. It costs me 9€. My friend sure did enjoy the present.

[@ИмяФамилия-ф2д8ш]

​@@DungNguyen-ti9dkdang 9€ sounds like a good deal (your comment reads like "Last Christmas" lyrics 😂)

[@DungNguyen-ti9dk]

@@ИмяФамилия-ф2д8ш Now reading back it sure did 😂 Finger cross for this year too but shipping from france to germany took them 2 weeks.

[@Sara-iy3oz]

I love and support Huda beauty and Kayali. Thr only thing that keeps me away not to own much from her is the price tag! I know they deserve it but still as a student I can never afford to buy everything I want from her.

[@underskinYT]

Money will come in time 💕

[@drpri1836]

The Middle Eastern population are predominantly Muslim, where homosexuality is shunned very harshly. Since Huda's target consumers are the middle Eastern population, this gives her the tag "homophobia". In the middle east and south Asia, Huda Beauty is still considered as a cult classic brand, after Mac.

[@underskinYT]

Yes, I think that factors into it too. Lots of people think Islam is homophobic and though thats objectively not wrong because being gay cannot exist in Islam, there are also a lot of rules in Islam to allow people to be themselves (its more complicated than this, Im simplifying) but thats why we dont see things like witnessing from muslims and also why its interpreted differently by different people and groups. Like most things, its nuanced

[@isabear478]

@@underskinYT as someone who isn't muslim but has family members who are and is on muslim tiktok i just don't honestly see the divide here like they go drink they go do this and then when it comes to being gay they can't break one rule like you weren't contemplating when you ate that bacon

[@user-xy5bc5mq4r]

I'm not defending them but there isa HUGE difference between bacon and homosexuality ( family structure wise / culture wise , etc ... )​@@isabear478

[@Anonymous-sf4hw]

​@@underskinYTit's not completely true. In south Asian country like India huda doesn't have that charm as it used to have when it first came. Bcoz in daily makeup people are more moving towards no makeup look or day time makeup look. And huda's products are not wearable for everyday purpose. People are more moving towards rare beauty.

[@Void_1984]

@@underskinYTstop lying they can’t be themselves 😂

[@chowfurnowmeow]

I bought lips, eyes, face HUDA makeup and I think they are beautiful colours for Asian/Middle Eastern customers. I can see her brand becoming a multi billion dollar value because it meets niche in the makeup world that only cater for European skin.

[@underskinYT]

Honestly I think it will be

[@sunmiswashingmachine]

her type of make up is something us western asian and central asian women seek its also popular in south asia and north africa (not sure about the rest of africa i could be wrong tho)

[@BeckiBlack26]

Given how many brands seem to primarily cater for white western faces, I don’t see any sort of issue if Huda focused on Middle Eastern complexions. But in saying that, I’m white and blue eyed, and her eye products and love of purple and mauve tones work beautifully on me so I think Huda cater well for a broad range of faces and I love them.

[@sonyakinsey4376]

Asking one brand to have options for everyone is completely unreasonable. There's simply too much variety in skin tones and looks. It's the reason I don't buy massive makeup palettes, there's just too much waste product. Trying to hit every demographic isn't feasible and claimimg you can will lead to negative feedback when you fail to reach that impossible target, especially if you're a smaller company and you don't have the resources to R and D and launch 40 foundation tones like Fenty did. It's impressive that Huda could do 30 in their foundation launch and understandable that they would focus on their core audience.

[@underskinYT]

Do you think that’s the mentality people will have going forward, or do you think they will still expect companies to have products for all as it seems consumers are askingn for now

[@shinstantramen5169]

Having a shade for a wide variety to wear isn't catering to every demographic. Huda's brand caters to those who really enjoy glam makeup (bold eyeshadow looks, thick lashes, ceaseless concealer, baking etc). For this kind of customer, there should be a wider variety of shades, especially since this look is really popular amongst certain cultures even to this day. I mean, Huda actually expanded the range and it has 39 shades. She clearly knew it was a good idea to expand.

[@sonyakinsey4376]

@underskinYT I think if there's a quality over quantity approach, you can win customers without having to appeal to everyone. Huda has selected a specific market, Middle Eastern and glam, but there's still individual products within that lineup that anyone might use. Korean brands don't make darker foundation shades, they'll offer, like 2 or 4 shades of pale for the Korean and Asian market, and these can work for those of us with very light skin in say, Europe, but globally, they sell more skincare products because of the quality. There are a lot of makeup companies out there and an increasing number of smaller and indy brands, as access to manufacturing and social media open things up, it's possible to develop really good small labels for niche products. How many of those will last, we have yet to see. And Huda isn't catering to everyone, and shouldn't, I am agreeing on that point. They have a target market, and again, kudos for them. There are much larger, older makeup brands that offer less in their foundation range.

[@tattqx3558]

@@sonyakinsey4376 I have not seen any Korean brand using dark-skinned people in their promotional campaigns while their products only work on Korean people. You cannot say that a brand's selected market is a certain specific type of people and skin color when the brand constantly uses people with features that do not correspond to that selected market for its campaigns. At this point you are only lying to yourself, like “Oh that brand target market is Middle Eastern but their campaigns features black and Asian people just because "

[@ihanakaunotar2741]

@@underskinYTall that’s gonna do is destroy smaller businesses and only allow big businesses to compete.

[@didi1406]

I would LOVE for you to do one on Jaclyn Hill and her cosmetics. Think there's a lot to be said about the new age of marketing about customers prioritizing trust in brand owners!

[@underskinYT]

It would 100% be a great study in trust

[@EMILYHERRERA]

​@@underskinYTplease consider covering Jaclyn Hill!

[@lameest3988]

Great video, just wanted to clarify that inclusivity, wide shade ranges, and representing dark skin tones are not exclusively western ideas. Middle eastern people come in all colours, so seeing darker foundation colours also appeals to middle Eastern consumers, not just western ones.

[@underskinYT]

Youre right that there is a range of skin tones everywhere, but theres less diversity when targeting a specific ethic group of people

[@morgantaylor517]

​@@underskinYTI've thought about this a lot and I think it's fine for niche brands to only cater to Black people or Asians or Latinx or Middle Eastern people. Large transnationals like Revlon or L'Oreal that get worldwide distribution or even only American customers have to be inclusive because it's The Right Thing To Do and It also makes business sense because more consumers equals more money. I buy stuff from Juvia's Place which is actually very inclusive but if she didn't have a foundation for white people I wouldn't be mad about it, she's a Black woman who started her company because she wanted eyeshadows and blushes that would actually show up on her skin. I believe niche companies will always have things that suit people outside their target demographic and those customers I'd see as a bonus but I wouldn't factor them in when doing my budgeting. In short if Huda wants to focus on Middle Eastern people that's fine, it's her company and there are 8 BILLION people on the planet, she'll have plenty of customers without a single westerner.

[@omegasobsessions]

@@morgantaylor517100% this. I am not offended when Korean makeup puts out a blush that is too light for me as I am not the target customer.

[@Void_1984]

@@morgantaylor517what’s Latinx? Please stop using that White liberal terminology, it’s called Latino or Latinas!!!!!

[@davidpachecogarcia]

Even tho I’m a designer, Seth Godin’s book share a lot of topics with design principles - from a marketing pov.

[@underskinYT]

Its all business at the end of the day so its transferable

[@davidpachecogarcia]

@@underskinYTso true!