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Today, we’re diving into the ups and downs of Off-White, the iconic luxury streetwear brand founded by Virgil Abloh. Since Abloh’s passing in 2021, Off-White has faced major challenges, including a bumpy shift towards luxury, declining sales, and trouble with its parent company, Farfetch. But new CEO Cristiano Fagnani has a plan to turn things around.
In this video, we’ll break down:
Off-White’s debut at New York Fashion Week and its deeper ties to American street culture.
How Off-White is trying to reconnect with its roots while exploring new collaborations and expanding its product lineup.
The brand’s struggle to maintain relevance in a rapidly changing market without its visionary founder, Virgil Abloh.
Fagnani’s strategy to reset Off-White’s image and reclaim its place in the streetwear world.
Can Off-White bounce back and reclaim its spot at the top, or is it struggling to find its way without Virgil? Let us know what you think in the comments below. If you enjoyed this video, don’t forget to like, subscribe, and hit the notification bell for more updates on the latest in fashion and streetwear. Thanks for watching, and we’ll see you in the next video!
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