Youre a phenomenal businesswoman, thank you so much for your ongoing support 🙌
@user-lw9ut2ms6m9 ай бұрын
I just want to make one thing very clear that “clean beauty” is more of a marketing buzzword than it actually is a change in how your skincare and cosmetics are made. It just simply does not exist.
@underskinYT9 ай бұрын
Non-toxic too is a marketing term. Generally cosmetics are heavily about marketing really, very little is truly new and a lot is based on perception. Theyre luxury goods after all 🤷
@celiaortega23729 ай бұрын
True.
@EllaLuz-z5o9 ай бұрын
Certainly, while the term "non-toxic" and "clean beauty" can sometimes be used as marketing buzzwords, there is merit in recognizing that certain beauty products do adhere to higher standards of cleanliness and safety than others.
@sumlem9 ай бұрын
@@EllaLuz-z5oI suggest you look into cosmetic chemistry on KZbin. Because all labs have standard procedures. Regulations play a big part in that. Labs that don't follow regulations or standard practice, are often due to the result of human exploitation. Chemophobia has really rid the nuances of how products are produced.
@IceyCat1349 ай бұрын
@@EllaLuz-z5o i would argue that’s not true. the word “clean” does not have any federal regulations, so brands can make up their own version of what it is and there’s nothing to stop them from lying
@amberwood15539 ай бұрын
I work at Sephora, for 15 years. I remember how big of a deal it was when it came out... The popularity died. I never got any great results from the products myself.🤷 Now girls between 10 and 15 are in love with it and come into the store and steal it constantly and make huge messes with it because ticktock smoothies.
@Charlie662769 ай бұрын
I’m sorry but this is hilarious
@underskinYT9 ай бұрын
They found a way to market to a new market, time will tell if it made sense or if the stolen losses will not have been worth it 🤷
@Officially_Vera9 ай бұрын
I Personally think it is overpriced. Just use bubble or something 1:14
@Nottodaysatan098 ай бұрын
This makes me so glad I don’t have a TikTok. Social media ignorance is absolute bliss.
@jesalopez6608 ай бұрын
Tik tok made me do it lol
@tiyya919 ай бұрын
I use to love DE until I saw a dermatologist on TikTok go through the ingredients. They’re upselling basic stuff you can find for a fraction of the price
@underskinYT9 ай бұрын
Yeah, but thats kind of their whole thing, I dont think theyve ever not been transparent about that
@tiyya919 ай бұрын
@@underskinYT yeah agreed . I just figured because of the price point and fancy names , I figured I was getting the best of the best LOL. I guess the marketing worked
@MsFlamingFlamer9 ай бұрын
I used to use DE hoping for some miracle. Now most of my skincare is drugstore like ELF and Pacifica and I never looked better
@duckiezoomie9 ай бұрын
I use The Ordinary products. I don’t feel a need to spend an arm and a leg on name brand Marula oil.
@DallasNatureLover9 ай бұрын
I checked skincare routine information provided by dermatologists online then came up with the types of products I wanted in my routine - retinol, antioxidant, chemical exfoliant, etc. Then I researched specific products for each and found products recommended by dermatologists, none of which cost more than $40. In fact most are under $30. There are pricier skincare products that are fine, and if the scents and textures are enjoyable there is no harm in many of them. But it’s not necessary to spend more.
@tungochuy9 ай бұрын
It's crazy that they charge $40 for a bar of soap and claim the profit margin of that product is too low 🤦
@underskinYT9 ай бұрын
I want to know what the profit margin was so bad 💀
@dreamcatcher754189 ай бұрын
I never liked their soaps. They leave my skin DRY and CRINKLY.
@eatmyoctopus9 ай бұрын
Depends what it costs to make
@tessaelto14729 ай бұрын
@@eatmyoctopusA lot of soap/skincare makers in the comments have said their ingredients cost pennie's
@drpri18369 ай бұрын
I was never fascinated by the products of Drunk elephant.... they're overpriced, overhyped, and there are more affordable alternatives. Well, looking forward to your video on KVD beauty.
@underskinYT9 ай бұрын
Shes very high on my list, Im interested to find out more
@sourpatchkid3949 ай бұрын
I think the price was so out of hand that I never even considered a serious buy for me
@laur839 ай бұрын
the controversies and prices of the brand have always kept me away. did get a sephora sample of a moisturiser once tho and i did really enjoy it. but i’ll never buy from them
@bananamuffin35279 ай бұрын
I’ve tried various drunk elephant products and tbh they were not worth the price at all. It’s kinda sad how many little kids want products from that brand lol .
@underskinYT9 ай бұрын
They seem really popular on tiktok rn
@KsenijaCelner9 ай бұрын
I’ve been a hobby soap maker for 15 years and have been making my own skincare preparations. When I see someone made a multimillion dollar company based on a bar of soap for which the ingredients cost literally pennies, I struggle to comprehend what kind of people are actually buying into this stuff. I had a look on their website and diseected some of the ingredients list and I can tell you the stuff is truly nothing special. Their margins must be astronomical.
@mikawaii_og9 ай бұрын
@@KsenijaCelner I'm starting (but struggling) to start my own makeup line. And along the way I've learned its all abt your integrity and creativity. Playing pretend wont serve anyone in the long run.
@Nivieee9 ай бұрын
My 9yo niece asked my dad for a 70$ cream for her birthday. She's 9, she doesn't need that 🥲
@meikoblock9 ай бұрын
@@underskinYTI think it’s bc the Kardashian kids posted a TikTok of them using the products. So of course other 9 yr olds want it.
@louisah60209 ай бұрын
idk, it always bothered me that they put turmeric in their vit c oil. Obviously it was only put in to hide any hint of the vit c going rancid by making it an orangey color and saying it was the turmeric, not the fact that their serum was inactive...
@underskinYT9 ай бұрын
Oh thats interesting
@Undefinedinc9 ай бұрын
Surprising you didn’t mention they’re currently in a lot of headlines around the demand for the products from kids/preteens
@underskinYT9 ай бұрын
Yeah maybe I should have, I think its certainly a smart way for them to have started what I said in the end about finding a way to extend the brand’s lifespan
@sumlem9 ай бұрын
@@underskinYTthey're not specifically marketing to tweens. It's social media type and word of mouth. I've spoke to brand reps and they are actually trying to pull away from that image by marketing and producing new products aimed at mature skin. Because while they have popular products amongst tweens, their once flagship products are becoming their worst sellers because of the active ingredients.
@dendex269 ай бұрын
OH!!! This explains why the DE testers are DISGUSTING AF!!!! I don't use the testers but I walk by the DE to get K18 & CosRX, and every DE tester looks as if a foundation, bronzer, blush, moisturizer & serum got drunk, mated & then threw up simultaneously.
@Knuckles28689 ай бұрын
I LOVE the baby facial mask, but it's ridiculously expensive. So I did some searching and found paulas choice has a similar mask for half the price, so I switched to it.
@iiswhoiisss44109 ай бұрын
Yeah but also half the product 😢 that’s the thing about Paula’s choice, they seem cheaper but most of their products are half of what you get from Drunk Elephant
@Knuckles28689 ай бұрын
@iiswhoiisss4410 I know, I'm very torn between the two but if I only have 45 bucks the paulas choice works nor quite as good as baby facial but I just can't afford it right now
@Maidenhair9 ай бұрын
Which PC product?
@Knuckles28689 ай бұрын
@Maidenhair it is the skin perfecting 25%aha+2%bha exfoliant peel rinse off mask. Sheesh it's a mouthful but it's great
@Adri_Unsung9 ай бұрын
@@Knuckles2868doesn’t the ordinary aha peel work similarly
@ella_komiya9 ай бұрын
What’s really interesting is Drunk Elephant started being featured to me in social media (I’m in the U.K. so I’ve never heard of it before). I suspect that social media algorithms thinks I’ll like DE because I like brands such as Korea’s Romand & SKIN1004 and Japan’s Hada Labo & Biore UV. When I do look up DE I mostly see young girls using it on their “aesthetic girl” posts. Given their marketing you explained, I can see how it can convince people going for that “aesthetic” trend.
@underskinYT9 ай бұрын
Oh I just went to a skin1004 event the other day (I was a +1) and their marketing team was so incredibly nice!
@sarab34179 ай бұрын
I think you’re missing how huge it is with teens and tweens now. The brand is HUGE on TikTok
@jenathent48409 ай бұрын
That is the reason it is falling. Once the tweens get a hold of something the older groups stop buying. It becomes “uncool” and tends to shrink in the market
@underskinYT9 ай бұрын
I think its certainly a strategy theyre going for for brand extension, and it seems to be working. Young people have a lot of buying power bcs of their parents and getting them in young has the potential to make life long customers
@litalpeled20554 ай бұрын
@@underskinYTI think the hype of this brand within tweens would eventually fade out (as trends do) and then the brand would eventually TANK
@evanh93019 ай бұрын
One thing I can clarify the animal testing part is: The 'loophole' for Mainland China market back in 2019 was through e-commerce, Drunk Elephant entered the mainland China market via Alibaba's TMall International where consumers can buy the product directly from outside of the "border" basically bonded warehouses. They don't have to follow the mandatory animal testing law since they did not sell products physically inside the region. Many other brands were doing the same, such as Fenty Beauty and Charlotte Tilbury (which had showrooms for consumers to try but they still had to order online). Until the gov updated the law in 2021, now brands like Aesop is rapidly expanding in the mainland.
@underskinYT9 ай бұрын
Brilliant, thank you 🙌
@brendavazquez94509 ай бұрын
I’ve seen many tik toks mentioning the rise of Drunk Elephants popularity with children / pre-teens. Any thoughts on that?
@chandelierprincess9 ай бұрын
I've seen christmas wishlists from kids on X (which were posted by their relatives) where the children are asking for skincare from Drunk Elephant and lipoils from Dior. Why are these kids watching skincare content? Otherwise why would they ask for these products?
@underskinYT9 ай бұрын
IMo its all to do with social media, its just the modern form of advertising, and especially now advertising on TV is so heavily regulated towards children while its so unregulated online, it leaves more space for influence
@kaylaEA_9 ай бұрын
@@chandelierprincessAlso the DE packaging with bright colors appeals to teens. The price though 😮
@amandaboutourline40709 ай бұрын
I noticed that too and now seeing that animation sequence at the end of the video, I can see that this is no accident.
@VoiceOftruth-lj6bj9 ай бұрын
It’s true!!
@MsJanoli9 ай бұрын
I have used the brand before and even featured on their instagram.and I must say, what really works is building a skincare habit, and does not need to be this expensive.
@underskinYT9 ай бұрын
Its expensive for marketing not for product. But then if we exclusively wanted good product thered be no need to keep changing bcs we would all stick to the same
@PeacefulSeraph9 ай бұрын
Drunk Elephant gave me one of the worst adult breakouts- only second to SK-II Essence... but they took months to fix all the blackheads that formed, omg it was the worst! But I tried to give a bad review on Sephora & it disappeared in a week. I'm convinced they had a team in there to downvote & report all reviews that had pictures of rashes because I saw others mysteriously disappear! (This was back in the old days when it was first introduced to Sephora). That was my only review in 50-100 approved and deleted, so that says something.
@underskinYT9 ай бұрын
Hmm yeah that is suspicious
@juliiaa.kk89 ай бұрын
I had the same experience, I feel you.
@dreamcatcher754189 ай бұрын
SK-II essence was the ABSOLUTE WORST!!! I broke up and it lasted for DAYS!! Horrible product IMO.
@ritaamor2839 ай бұрын
I am always cautious of brands that have only positive reviews for that reason, it cannot be possible and usually is because money has power over the reviews.
@PeacefulSeraph9 ай бұрын
@dreamcatcher75418 right?! Everyone was pushing it so hard on YT, & it didn't do anything except give me a rash/acne. I asked around & people were telling me it was the "purge" period, so I used it for a week like a dummy. My local Sephora was shocked to see a SK-II product get returned, but no way I'm keeping using something that expensive that ruined my skin (for 3 months). Also, is it just me or was the smell vile as it dried?
@inouerinn9 ай бұрын
From what i gather, Hyram and Cassandra are going through cancellation themselves, Hyram for being uncertified skincare "specialist" with questionable team-up with The Inkey List who has their own list of mishaps, such as being caught selling Salicylic Acid Cleanser labelled 2% when test showed it actually higher (4%??)! LOL. Cassandra is also being called out for for not disclosing ads and affiliate links and also that shady purple sunscreen collaboration with Isntree that (she said) she did not get the profit from the sales. Like what? I hate companies who market clean non toxic skincare equally as I hate skincare companies and influencers who fear monger fragrance and aromatics in skincare!
@underskinYT9 ай бұрын
Honestly influencers arent my forte tbh, I dont follow the scandals very closely, I guess Im just more interested in branding and retailing than I am in individuals as people. I watch them mostly to see how products are received by the public than the people themselves tbh, so I often just dont see when they have problems like this. So thank you for the information 🤍
@anamikakhan5939 ай бұрын
Well said! Although I still wish more brands formulate skincare without fragrance simply because alot of us don't react well to fragrance. But ofcourse, fear mongering is always a big red flag in a brand.
@carvitqmilate92449 ай бұрын
What 4% salycid acid that weird for friendly brand skincare
@carvitqmilate92449 ай бұрын
@@anamikakhan593have you try Cetaphil? I can use fragrance in my skincare routine cause it's get me the feel of shower
@sharroon75749 ай бұрын
@anamikakhan593 I agree, I can not handle fragrance but maybe it's fine for some
@mprice3339 ай бұрын
I am a follower of Caroline Hirons, and I remember when DE spoke negatively about her, even though she had promoted and spoke so positively about their products. I think Caroline had just talked about how they may want to change something about how they promoted the product and DE’s team went off on her. It never sat right with me and I won’t buy anything from them since.
@underskinYT9 ай бұрын
I could be wrong, a couple people coented about CH so thts why Im asking, but I dont think she ever made a video about it no? I included Hyram because he gave a rundown of what happened is all
@mprice3339 ай бұрын
@@underskinYT she never made a video about it, but posted about it on her website. That’s where I read about it. Hard to put stuff from a blog in a vid like yours. Loved your work, DE will probably continue to rise, but I am cool with not contributing to it.
@underskinYT9 ай бұрын
@@mprice333 Okay I see, thank you for the information. I definitely do use blog posts as text in my videos, so yeah, Ill be more careful to include the original source instead of using another's summation (or I could do both) Thank you 🤍
@pricklypear40639 ай бұрын
I’m not sure if DE ever has a “fall” it’s still pretty popular amongst people who haven’t done enough research and are willing pay for overpriced products and branding
@VoiceOftruth-lj6bj9 ай бұрын
Exactly! I feel this lady want them to fall... but DE here in Canada are going strong , now recently we have them in shopper drug mart too , not just Sephora
@underskinYT9 ай бұрын
What Im forseeing is a rebrand down the line to move the packaging onto something newer while keeping the product the same/similar. I dont want them to fail, my opinion is moot really, but having been going so long, any brand will need to switch it up to keep fresh
@dreamcatcher754189 ай бұрын
I feel like the OG consumers STILL love their products.
@easypeasy75849 ай бұрын
Once these companies get sold it is always going down the drain. Prices go up, quality and formula go down. I saw that happening with a lot of former owned by founder brand which were sold to estee lauder, chanel etc. such as Paulas's Choice, NYX, the ordinaty etc. However, I never purchased anything from DE because it is horribly overpriced, just like dermalogica. After checking the ingredients I couldnt find anything that was worth the price. There are so many great branda out there, smaller ones, which have great formulas at lower prices.
@underskinYT9 ай бұрын
Its so frustrating that this is often the case
@jaiceybowers67958 ай бұрын
I wonder if DE's overwhelming success with tweens/teens will be their eventual downfall. I've never been obsessed with the brand, but the only time I hear about DE anymore is with stories of young girls terrorizing Sephora workers and patrons for their skincare smoothies. If a brand's main clientele is becoming spoiled mean girls I fear those characteristics will get attached to the brand itself (especially after their PR thing). And how long until this young audience moves on to the next trend, leaving the DE brand with the label of "skincare for the wealthy mean girls in school"?
@underskinYT8 ай бұрын
I dont think it will be tbh, getting a younger consumer base on board is nearly always a way to guarantee future success. If you can get brand loyalty early on then you can get a lifelong customer, its why Europe is so careful about it and why so many brands (think like McDonalds) had to change so much
@Gramercypark8 ай бұрын
I would love to see you do a deep dive on Tata Harper and her name sake brand- 100% natural and the queen of green non toxic skincare her brand states!
@underskinYT8 ай бұрын
Ill add it to my list 🤍
@sharonharris97828 ай бұрын
Full if essential oils
@lavienestpasunlongfleuvetr25599 ай бұрын
Drunk elephant's retinol (A Passioni cream) is still by far the most irritating retinoid I have ever used, and that includes prescription retinoids. What was also problematic was the fact that Drunk Elephant suggested that it could be mixed with their glycolic acid product, which is terrible advice and a recipe for a damaged skin barrier. Finally, they've had problems with their customer service, in that their approach seemed to be 'the customer is always wrong'. When customers made complaints about the products, Drunk Elephant reps told them they must be using the products wrong. It was as if the statt couldn't countenance their products not working for everyone.
@GutterFlower-t2u9 ай бұрын
I didn’t have and issues with the retinol. It has amazing reviews.
@underskinYT9 ай бұрын
So many complaints about the retinol, I didnt realise it wS so widely hated
@lavienestpasunlongfleuvetr25599 ай бұрын
@user-mz7de3kc3d That's irrelevant to me though, as it ruined my skin for over a month after I used it. The ingredients list for the retinol is extremely long, which makes it more likely to irritate the skin. And Drunk Elephant advising customers that they could use it with their glycolic serum was just plain irresponsible - that's a recipe for destroying the skin barrier.
@sarahbee279 ай бұрын
The fact that they are marketing their products for children I won’t go near the brand, kids skins are going to be ruined.
@underskinYT9 ай бұрын
Well, they say that they are not doing any kind of social media marketing, so whether they are actively doing it or whether it has naturally been picked up by younger kids that still up for debate
@EllysaE9 ай бұрын
Friends 10 yr old daughter asked for a bunch of drunk elephant for Christmas… like what?.
@underskinYT9 ай бұрын
You didn't ask for anything like this when you were a kid? I asked for so many random things, OPI or Jessica nail polish, Garnier caffeinated eye roller, a bunch of stuff
@ritaamor2839 ай бұрын
@@underskinYTgood point. But the question is...did you get all that as presents? I do recall asking for a Clarins body oil when I was twelve year old I think, and I did receive it. But it was just that. (I saw it on vogue I guess, which was as damaging for a twelve year old to read back then as tik tok nowadays). I may have the wrong idea, but I do feel that parents buy a lot more and more expensive beauty products for their children.
@dreamcatcher754189 ай бұрын
Col video. I've been using DE since their launch. I still love their moisturizers and their BHA TLC treatment. TLC really cleans off all the dead skin and I'm left with beautifully fresh skin the next morning. I don't really use their other product because of the price point. I feel like i can get the same for less but I swear by those two OG products. What I like the most is that the moisturizers aren't perfumed. I wish other brand would sell moisturizers with out perfume as well.
@underskinYT9 ай бұрын
If theres one thing my skin hates more than anything else its scents. Immediately if it has a scent I know I will react to it and I hate that bcs so much of it smells so good
@cscreative54609 ай бұрын
10:16 loveeee the marketing tidbit. This really made me realize a lot and makes me a smarter and more critical consumer
@underskinYT8 ай бұрын
Im glad, marketing is powerful, one should always be sceptical (but fair too)
@catarinadjenabalde49336 ай бұрын
You should do "Proactiv" next, it was so popular and now people barely mention it.
@underskinYT6 ай бұрын
Oh thats actually a great idea
@user-wp1hu6fs3u9 ай бұрын
I hadn't heard of Drunk Elephant before a few weeks ago when I started seeing it all over TikTok, very interesting to see their history 🙏
@underskinYT9 ай бұрын
Glad you enjoyed it 🙌
@abbyc.44589 ай бұрын
I will admit that despite being well aware of DE’s very valid critiques I’ve still given in and purchased (and repurchased) quite a bit from them 😳their packaging is hard for me to resist, and some of the products really are quite good! That vitamin C in particular 👌🏼 The moisturizing creams however have always caused me pretty bad reactions. I’ve since been trying to support smaller indie skincare brands .
@underskinYT9 ай бұрын
Oh thank you for that, I havent tried it myself because I have such sensitive skin and often kind of have to stick to moisturisers
@eleanorchan8729 ай бұрын
Look at the main ingredients of the moisturisers and buy a version from Cetaphil, Dermaveen, Alpha Keri, La Roche Posay etc. Paula's Choice as well. Spend money on your serums, but not necessarily your moisturiser.
@abbyc.44589 ай бұрын
Yep I agree with you. Cerave PM has been my savior for years. Also I refuse to spend on a cleanser that is just going to go right down the drain! Simple is better & I need to be better about not wanting to try new stuff with cute colors haha
@eleanorchan8729 ай бұрын
@@abbyc.4458 the Cerave PM has niacinamide in it. Great moisturiser. I buy the Cetaphil Advanced Daily Hydrating Lotion. I need hydration more than moisture on a daily basis. I love it. In Australia, I like buying the Mecca own range of serums and oils, as they are more affordable alternatives to luxury brands and do just as good a job.
@어묵국-z6s8 ай бұрын
Honestly, same, I love some of their products. Personally, the Vitamin C serum, B-Hydra serum, Maracuja oil, and Jelly cleanser are great. It really depends on someone's skin. Though people often criticized their ingredient lists, I remember James Welsh mentioned one time (unrelated to DE), that even if the ingredients are the same, the quality (where they sourced it from), the formula or procedure they used to create their products would still be different. Just like how, 2 chefs could have the same ingredients to make a cake, but the cakes can still be different from each other.
@Kae-ToyaLee9 ай бұрын
No mention of the Caroline Hirons interaction with D E and how that came to being. Also there was a PSA to parents not to buy any expensive skincare for teens /tweens due to the rise in demand of DE on Christmas lists.
@qwp09839 ай бұрын
Yeah, Caroline Hirons was a huge supporter until she wasn’t. She interviewed Tiffany twice! But then DE’s socials recommended some sketchy “cocktails”, she called them out and then they personally attacked her. Hyram was responding to DE being awful to her.
@underskinYT9 ай бұрын
I thought I was clear in adding CH from the Hyram video that explained it, because I dont think she ever made a video about it? (I could be wrong) On the PSA tho, I dont mnow if anyone would listen to that? Didnt your parents by you clealry older products when you were young? I had a bunch (St Ives comes to mind 💀💀)
@dobcsek9 ай бұрын
@@qwp0983probably she got paid by DE until she wasn’t. I used to follow Caroline but eventually I realised she is not a dermatologist and she makes a (very good) living out of brand sponsorship (she would promote creams from Chantecaille and stuff like that). Since I only have limited time for KZbin, I decided to follow real experts like dr Dray instead.
@user-ih4cu9vj7w9 ай бұрын
love this video. so happy I found your channel!!!
@underskinYT9 ай бұрын
Thank you!!
@aurora-rene42639 ай бұрын
Yeah. I remember going to Sephora trying to buy something but it was just so many preteens all over and ruining the testers. Like why don’t they stick to Cerave or start at the bottom with Proactive at least….
@underskinYT9 ай бұрын
Okay but we stan Cerave here, Im too sensitive int he skin not to stan Cerave 💀
@kylreckamp9 ай бұрын
I love my drunk elephant products. My acne prone skin is so much better in this dry cold weather. I just wish it was more affordable.
@underskinYT9 ай бұрын
Thats great! Im glad you found something you love 🤍
@jillianf8th9 ай бұрын
So informative!!! Love your content
@underskinYT9 ай бұрын
Im so glad you enjoyed it, I thought the start of DE specifically was so interesting
@jillianf8th9 ай бұрын
@@underskinYT definitely! I’m coming to understand marketing and advertising so much more. Especially how it can potentially make or break everything
@HolldollMcG5 ай бұрын
I'll reiterate what others have said here: "clean" or "non toxic" beauty is BS. Anyone who actually understands cosmetic chemistry and isn't ethically challenged will tell you to stop worrying about "chemicals" in your beauty products, because literally everything that exists in physical form is made of chemicals, and being unable to pronounce something is a the fault of the reader, not the ingredient. As a dyslexic, I understand reading is hard, but everything has a chemical name along with its common name, and we just have to accept that.
@underskinYT5 ай бұрын
For sure, totally impossible, but great for marketing
@Sardenta9 ай бұрын
I worked at Sephora right around when they started carrying and OMG the internal training videos were hilariously over serious and pompous. As an aside, I think an understitch episode on ManRepeller would be interesting.
@underskinYT9 ай бұрын
So Im now going to need to see that training video 💀 (Also Id love to do that too)
@Justine12159 ай бұрын
Such a detailed brand study! Thank you.
@underskinYT9 ай бұрын
Thank you so much 🙌
@amaya31079 ай бұрын
Expensive brands need to justify their price point. Drunk elephant was never able to do that
@underskinYT9 ай бұрын
For a long time they had a wonderful differentiator, of course times have changed but they certanly used to be able to justify well
@ItsJessicaW9 ай бұрын
the fact that DE is more expensive than Tatcha just completely blows my mind
@underskinYT9 ай бұрын
Isnt tatcha under Unilever though? They tend to have cheaper price points
@cgc5179 ай бұрын
legit the only people I see using drunk elephant are influencers who get sent the products for free and 10 year olds who are ruining their skin cause they convince their parents to buy it for them because the packaging is cute and colorful lol
@underskinYT9 ай бұрын
They claim not to spend anything on influencer marketing, so Idk if this is grey area and gifting isnt spending for them, but its oft championed for sure
@jackiec6989 ай бұрын
i became an esthetician during the rise of drunk elephant and i always thought they were extremely overrated. for those formulas and especially for those prices, it's better to buy professional grade products instead.
@underskinYT9 ай бұрын
I do wish I knew more about the chemical side and the biological side of cosmetics, I think that’s one area where my knowledge is really lacking
@aoutsky9 ай бұрын
What really works for good skin is good sleep, exercise, low stress, prescription skincare, in office procedures and basic trusted products from drugstore brands like Eucerin, Cerave and Vanicream.
@underskinYT9 ай бұрын
Most people dont need much more than that for sure
@gracerose42728 ай бұрын
Can’t believe this video didn’t talk about how ONLY 9 year old use there products now. Who knows what this brand is responsible for in terms of insecurities in minors.
@underskinYT8 ай бұрын
I think thats part of the brand extension I go over at the end, but Im not sure if its purposeful so Id rather have that for a follow up when we know more 🤍
@jazzywillis20389 ай бұрын
Elephants have been known to get "drunk" when they eat fermented fruit off the ground. This is not a myth, studies in the past ten years have discovered why elephants are affected this way. "In fact, elephants are likely exceptional lightweights because they - and many other mammals - lack a key enzyme that quickly metabolizes ethanol. The findings highlight the need to consider species on an individual basis" They are not the only type of animal that can get inebriated, just the biggest and probably most surprising.
@underskinYT9 ай бұрын
Elephants do not eat food from the ground by choice 🤍
@VeeLondon14499 ай бұрын
♥️ Love your content. I’d really love a video on the rise and downfall of Leandra Medine regarding Man Repeller and her “brand”.
@underskinYT9 ай бұрын
I would love to do that, but itd definitely be on my fashion channel
@ritaamor2839 ай бұрын
I vote on this one too!
@tradistics10709 ай бұрын
Hi, I've been watching your content for a little while now and I've come across no one else that does videos with such meticulousness. With that being said, will you eventually be doing a video on the Rise and Fall or Potential Fall of Glossier? Thank you!
@underskinYT9 ай бұрын
Do you know, I was really interested in doing a rise and fall of glossier, but since the book came out, it seems that every channel has exactly that video, and I just want to be able to provide more value than that. So for now I’m waiting, but that doesn’t mean that I won’t have something later
@RubmaLione9 ай бұрын
I use two of their serums and really love the formulation and effect it has on my skin. A few years of use in and I see no reason to stop using DE.
@VoiceOftruth-lj6bj9 ай бұрын
Same here
@underskinYT9 ай бұрын
If you like the product then there really isnt a reason to stop. So much of beauty is marketing, cosmetic if you will, that if you find what works its just best to stick to it
@darlingdior9 ай бұрын
the bar cleansers really helped and cleared up my skin, sad its not available in stores anymore iirc
@underskinYT9 ай бұрын
The juju bar? Or pekee?
@alexandraw10019 ай бұрын
I am not watching much skincare content anymore and even when I do, I never hear of them. But seeing on Tiktok that all the kids (8-15 year olds) want DE, is so weird. Where is the hype coming from? What influcers are the kids watching???
@underskinYT9 ай бұрын
The two big ones for DE were Alix Earle and Hyram which is why I talk about them specifically in the video. They had such an impact that Tiffany herself thanks them in interviews. They grew pretty hard from influencer endorsement (which they claim to have never paid for)
@user-lw9ut2ms6m9 ай бұрын
I work for Ulta and this holiday season I can’t begin to tell you how many kids that were under the age of 14 asking for Drunk Elephant.
@tonyasmith54379 ай бұрын
They are buying the bronzi and rosy drops mostly
@cassiana__62019 ай бұрын
One of the first times I heard about drunk elephant was when a beatyguru I follow said that after some months of using the vitamin C product, it started to form some weird things in the product that cause an elergic reaction even though it was stored properly.
@underskinYT9 ай бұрын
Oh thats not great, I didnt hear that myself
@itsbellums9 ай бұрын
I was given a couple of their products which I like a lot. However, in my experience, when it comes to buying skincare it pays to be exclusive and stingy. I ditched everything for a while, cleansing only with spring water then slowly implemented in products made with whole plant extracts, and saturated fats (shea butter, tallow, squalane), no essential oils or fragrance. Finding a skincare company that showed the process of making the product, including the purpose of each ingredient, and why they dont use surfactants/etc really helped me understand what i was putting on my skin and what i dont want to put on it. It's hard to find but the products are 🔥🔥🔥
@underskinYT9 ай бұрын
Im so glad you found soemthing that works so well for you!
@ilikefood0569 ай бұрын
I subscribed. I really like this video. I never knew where drunk elephant came from, I kept hearing about it everywhere else. Never actually bought their products though. Also, you mentioning that the market invents problems like making body hair unappealing and selling shaving stuff never occurred to me ahaha. I guess they make money off our insecurities.
@underskinYT9 ай бұрын
Thank you so much! And yeah, thats what cosmetics is right? Its cosmetic, it finds our insecurities and sells us stuff to ‘cure’ them. Fascinating industry
@yona76069 ай бұрын
@@underskinYT I'm still glad for deodorant becausepeople be really sweating and smelling REAL bad without them, that's not a problem "created" by the marketing industry imo 😭 (unlike body hair)
@Pomelo2279 ай бұрын
I’m so surprised by this. I have used DE regularly in 2016-2017 and really Found the pink cap, blue cap, and the baby facial and luxury Marula oil to work really well. Maybe there are cheaper alternatives but I have used The ordinary’s marula oil and didn’t find it as nice as the DE one. They may be overpriced and I did stop using it because it was pricey and I also moved on to other skincare products. But I think the points are fair. There are less expensive items who probably work just as well. At the end of the day, skincare is most effective when it’s used consistently. The packaging definitely made me happy with it on my shelf and I looked forward to using it.
@underskinYT9 ай бұрын
Even though you moved on, Im glad you found something that worked for you and brought you joy to look at though, that in itself is so difficult these days
@SuzanneIYN9 ай бұрын
I’ve been a DE user since about 2017. I started with the two duo samples and after my 4th purchase, I decided to buy the normal sizes. Honestly, I love those 4 products from them. I worked in dermatology and tried all the L’Oréal lines (La Roche Posay/Vichy/Cera Ve), plus skincare I purchased and returned like Naturium, Mad Hippie, Korean skincare lines, etc. (I’m not going to list every product ever but hopefully you get the point). None of their products worked for me the way the DE products do. I use other brands products (pimple patches, benzoyl peroxide, face wash, and cosrx) so I’m not strictly DE, but I can’t knock a product that I’ve continuously gone back to. Note: I’m also 32, the lower end of the age range which should be using their products.
@underskinYT9 ай бұрын
I honestly wish I could use more products. I test them if I can get my hands on them, but my skin is so painfully sensitive that I just have to love skincare and makeup from afar. Maybe thats why Im so fascinated with the marketing and history side, because its my way of engaging with it 🥹
@anakenway9 ай бұрын
loved the video! you should do one about Gisou and Glow Recipe
@underskinYT9 ай бұрын
oohhhh great idea, I didnt think of them before, let me add them to my list
@Sky-ht6tv9 ай бұрын
I’ve never used drunk elephant products, and I typically stick with The Ordinary and CeraVe. I’m also looking to try éthique’s products because they are better for travel, take up less space, and harm the environment less. This was very interesting!
@underskinYT9 ай бұрын
Theres always so much hate for CeraVe but I also love them 💀
@deettekearns90929 ай бұрын
I tried a bunch of DE products and they did nothing for my skin. The Marula oil is nice but there are so many great skincare products today, I doubt I will support the brand in the future.
@underskinYT9 ай бұрын
I agree that there are so many products, its a bit like fashion in that way, its just so so hard to know where to go for what will suit you best and isnt just hype
@margaritashamrakov9 ай бұрын
Thank you so much for very informative videos. I really appreciate learning about marketing techniques
@underskinYT9 ай бұрын
Im so glad you enjoyed it! The marketing and retailing of cosmetics is just fascinating to me
@buttonsbebe8 ай бұрын
Heat video. I tried a variety kit and the TLC facial twice. Both purchase had a defective jar and left lots of product in the bottom of the airless pump bottle. Research showed I wasn’t the only one by far. At 80 bucks per bottle I never purchased anything from them again.
@underskinYT8 ай бұрын
Oh thats so crappy, noone likes bad packaging
@melissaz67789 ай бұрын
I used a few products years ago. Most of it was meh, but I did love a couple but the brand lost me because of the Caroline Hirons situation.
@underskinYT9 ай бұрын
It was very invalidating for sure
@Indiamood4love8 ай бұрын
I missed you not mentioning the brand becoming a TikTok trend with tweens now having embraced it. This could go either way for them. I've seen some backlash in the media with articles on how several products (especially serums) have far too many active (anti aging) ingredients for children's skin. Also the brand embracing this trend is a turnoff, at least it is to me, an adult.
@underskinYT8 ай бұрын
I get it, but it doesnt seem like this was intentional from the brand, almost like theyve got caught up in it. Perhaps Ill do a follow up some time in the future though because it has affected them and theyve even made statements about it since this video came out
@bumblebeemer9 ай бұрын
Evidently, they have been marketing heavily towards tweens and teens on tik tok. Two of the skincare subreddits I follow were flooded with parents over the past couple months asking if DE products were okay for their 9 (?!?), 10, 11-14 year olds. That the price point alone wasn't enough of a signal to these parents that they aren't blew my mind. (And no, the kids weren't just asking for gentle cleansers and moisturizers lol. exfoliants, the vitamin c, and/or retinols were always included.)
@ritaamor2839 ай бұрын
I had similar discussions with parents, mostly online and one in real life. How on earth is it normal to buy adult pricey beauty routines, you say tweens, but I actually talked to parents of a 8 year old. 😮. I already commented above so I don’t want to repeat myself but this year, not only I heard of a lot of parents buying DE as a gift, as well luxury beauty advent calendars...what??
@underskinYT9 ай бұрын
I feel like we were like this too as kids though, different price point but St Ives, the Garnier eye roll on, YSL touche eclat, like why would I possibly need that at that age? But thats what I wanted, just because of marketing rly
@bumblebeemer9 ай бұрын
@@underskinYT nah, it's really not. our equivalent would be if we were asking for Chanel or Calvin Klein, not some st ives from the drugstore. it never would have occurred to us to ask our parents to buy us luxe products from JC Penney's beauty counter, & our parents never would have considered actually doing it for a minute.
@sophiebaylon46169 ай бұрын
I would be curious to see this type of video on Kate Somerville
@underskinYT9 ай бұрын
Added to the list 🤌
@alessandro224489 ай бұрын
“Consumers that know you in a toxic way” sounds amazing haha
@underskinYT9 ай бұрын
💅
@swiitmlk8 ай бұрын
can you do a video on niche perfumes?
@underskinYT8 ай бұрын
My perfume videos dont traditionally do as well tbh, I did want to initially, but to grow I kind of have to go where the views are 🤍
@lovey9809 ай бұрын
With Avène, Shiseido only owns the importing rights to Japan through a partnership with Pierre Fabre, the private French pharmaceutical company that owns Avène. The photo representing the brands they own is misleading.
@underskinYT9 ай бұрын
Okay thank you
@Izzy-dl9nw9 ай бұрын
Thanks for the insight to help my own research 😊
@underskinYT9 ай бұрын
Glad it was helpful!
@ahmadshukry37319 ай бұрын
I remember many years ago when I bought the physical sunscreen. I thought I bought the best sunscreen ever, but it turned out to be the worst I ever bought. Horrible texture, leaves white cast and cause itchiness that lasts for days. Bought from Sephora and I commented about the product but sadly my comment was screened out. Will never buy anything from the brand anymore.
@underskinYT9 ай бұрын
Hate when comments disappear, its such a red flag to me
@K-wx6ki9 ай бұрын
everything that rises has a potential fall...
@underskinYT9 ай бұрын
Esp in cosmetics yeah
@kairos-0499 ай бұрын
I think it will take a while for drunk elephant to truly fall, because their target audience is ignorant consumers with money to burn, and that makes it so easy for them to avoid coming under scrutiny from enough of their consumer base to really impact their sales. I don’t care for them, and while I think it’s a waste of time to idly pray on anyone’s downfall, I wouldn’t be sad to see them go.
@underskinYT9 ай бұрын
I don’t think it’s very fair to call their customers ignorant, they just have a different set of values and drunk elephant has found a way to market towards those values. That’s just what brands do, they find what we want, or what we are insecure about, and market towards that, drunk elephant is no different too most of brands in that respect
@Lommy99999 ай бұрын
The design of the bottles is a large part of the success in my opinion. They managed to create a brand which feels new yet expensive and hence desirable. It made you think they are really high quality because of the buzz, price point and packaging.
@underskinYT9 ай бұрын
The packaging is made in Korea, I believe the same factory as Dr Jart
@georgianewman45499 ай бұрын
It’s extremely popular in Australia for young girls 😩
@underskinYT9 ай бұрын
Theyve primarily got a young audience
@georgianewman45499 ай бұрын
@@underskinYT and they eat it up, I’ve seen 8 year olds throw a fit because they can’t get the bronzi drops or the retinol
@blazinrokz5 ай бұрын
@@georgianewman4549 As a fellow Australian, this is equal parts sad and hilarious.
@robertodeoliveraferreira30129 ай бұрын
I´m worried about Glow Recipe. They were inovative with their "Western K-Beauty" but now they more and more putting makeup-fused skin care without there iconic sent and throw niacinemide in EVERY product there can find
@underskinYT8 ай бұрын
Have you tried it?
@robertodeoliveraferreira30128 ай бұрын
@@underskinYT I was in the Glow Gang since day one (ok after they released their Sleeping Mask) but I used to love Glow Recipe beyond any brand. Today, I only use the Toner… everything else feels like a cash grab. I loved their sent, the product were great and it was a must have in my bathroom cabinet 🥲 now I stick to Paula’s Choice, The Ordinary and The Inkey List
@XXsakuraXX019 ай бұрын
had a bodylotion once and i was shocked how tiny it was, product was okay but no excuse to be this expensive
@underskinYT9 ай бұрын
Its well branded, that allows them a nice margin
@Mycozymnbooks9 ай бұрын
I loved the idea of DE but then a big influencer back in 2016 ended up surprising me a huge pr package including DE stuff and the products were honestly awful 😂 my drugstore stuff honestly works better. Im thankful for that super generous influencer that I never had to pay to realize how much DE just wasn't for me.
@underskinYT9 ай бұрын
What was the problem with it?
@mwoods46089 ай бұрын
They aren't falling because every 4th grader wants to use these products now
@underskinYT9 ай бұрын
I think thatll be their plan for brand extension too tbh, aiming young gains lifelong customers often
@Rye_Toast9 ай бұрын
I'm no fan of DE, but holding up Hyram and Bankson as whistleblowers is the biggest irony EVER.
@underskinYT9 ай бұрын
Whistleblowers no, but they had been such vocal champions that doing a public decry was impactful
@sophiefredrickson93706 ай бұрын
There products always breaks me out!
@wolftownesque9 ай бұрын
i only ever buy my moisturizers on sale. best moisturizers i’ve ever used.
@underskinYT9 ай бұрын
Drunk elephant moisturiser?
@lilymarlennestefanescu9 ай бұрын
I don't really think that DE is falling, or at least you wouldn't see it as such if you're around the whole "clean girl aesthetic" feed. I feel like both influencers and people on social media who promote this "aesthetic", as well as faceless aesthetic pictures on Pinterest, Instagram or so, heavily feature DE products. I don't know why, as I don't find their packaging minimalistic enough to correspond to this "aesthetic", nor I am interested in their brand per se, but seeing DE so heavily featured makes me doubt they'll be falling into obscurity too soon...
@underskinYT9 ай бұрын
I thinkk you could be right honestly, it seems as if theyve retargeted back to a younger audience. Maybe Ill have to make a follow up about it actually, because if it goes well it'll be a good study in retargeting
@andresfamily35609 ай бұрын
I’ve tried a few of their products and they were fine I guess, but I switched over to mostly K-beauty brands which are far superior and a fraction of the cost.
@underskinYT9 ай бұрын
So much of Kbeauty makes my skin scream though 🥺 I want to cover more kbeauty brands/stores though bcs my Korean is actually pretty good and Ive been travelling there for about a decade, so I think I could provide extra info to them. Any favourites? (Mine WAS etude house but noone voted for it in the poll 💀)
@kseniakovalova34359 ай бұрын
I remember returning their whipped cream to Sephora, and when the cashier asked what’s the reason and I replied « it irritated my skin » they looked at me like I was the biggest liar on the planet.
@underskinYT9 ай бұрын
You? You had a bad experience? 👽🛸
@SouthernBelleReviews7 ай бұрын
First off I can't stand their name. I think it's really unclassy and tacky. Second off. I've never bought anything from them because of that tacky name. And third off - this new viral trend going around with the Sephora kids on TikTok and KZbin and everywhere else is literally gonna be their undoing, and it won't phase me at all for them to be irrelevant.
@Katherine_xs9 ай бұрын
I know humans are followers but this is getting insane, why do all these little kids want this sephora overpriced brand ? The fact that its called "drunk" elephant is weird aswell
@underskinYT9 ай бұрын
Did you see the videos of the children with Stanley cups? It reminds me of when I was a kid and wanted bathroom scales and a very specific fountain pen. Marketing is a wild thing
@amatullah48199 ай бұрын
@@underskinYT what’s so jarring is that (at least for me) it feels like kids now want all the expensive brands like SDJ, drunk elephant, etc. i’m gen z and when i was a kid the hype was around drugstore brands like EOS, baby lips, lipsmackers
@ritaamor2839 ай бұрын
I agree with the name being weird. Even for adults, worse being target literally for kids.
@maryeckel96828 ай бұрын
@underskinYT for my generation, it was pink Princess phones.
@Here4Th3Tea229 ай бұрын
This is all so true! Especially the influencers part. I was part of their PR list and when I wouldn’t buy into their facism and desire for insistent praise, I was PROMPTLY removed. Their “fans” and people on their PR list are absolutely FERAL and will lose their minds on you for daring to contradict their love of their beloved brand.
@underskinYT9 ай бұрын
I never understand why brands dont hope for positives and negatives in a review becasue if youre negative-free thats a huge red flag that the review isnt honest or is heavily biased
@MarieJesne9 ай бұрын
I used to use their moisturizer. It was a good product for me, but I realized there are lots of other good moisturizers, at a lower cost and without such hostile customer services. I didnt really care about the "non toxic" marketing strategy, but seeing them lash out and use fake accounts was enough to turn me off the brand. They would also respond very defensively to anyone who asked questions in their comments section.
@underskinYT8 ай бұрын
Good social media is so key these days, its a wonder how brands continue to get if wrong 🤷
@Suelabrie9 ай бұрын
Every time I see their displays at the Ulta I go to it’s a mess. Out of stock, trashed bottles. It looks cheap and tacky and doesn’t appeal at all.
@underskinYT9 ай бұрын
Tbh testers give me the willies for this exact reason, its often so bacteria-full-looking
@rhy83368 ай бұрын
When I was a teenager I remember one of my first ‘serious’ skincare purchases was one of the mini sample packs from DE. I had sensitive skin so the non toxic gimmick got me and the skincare influencers influenced me, i also just loved loved the colors and packaging. The products where fine, they didnt transform my skin for the better or anything but they where decent. I liked the little pump bottles I still use one for a travel cosmetics container today. And I thought of buying their new sample set because it’s very cute packaging. But that shit with the sock puppet account and comment deleting is not cute.
@underskinYT8 ай бұрын
Im curious if it irritated your skin? Mine is so sensitive that I can use extremely little. I literally mostly go cosmetic shopping to look at the branding now 🥺
@rhy83368 ай бұрын
@@underskinYT I don’t remember any products irritating my skin at the time. I have dry combo skin. But I had acne and it didn’t do much for me in that regard. Can always patch test products.
@heatherjames36939 ай бұрын
I've used a few of their products but as a grown woman I will tend to stay clear of anything teenagers are hyping up. sorry not sorry
@underskinYT9 ай бұрын
Its a different demographic, I totally get it
@elektrablacksky9 ай бұрын
Great video
@underskinYT9 ай бұрын
Thank you!!
@baddie47989 ай бұрын
I think a big reason DE has gained so much popularity despite their issues is how the products are marketed to young people. There are so many influencers that advertise these products, and then younger people see it and want to buy the products. I work at a store that sells DE and a lot of the people purchasing the products are between the ages of 10-25 (yes 10!). I'm interested to see if the brand really will remain popular or if this is just part of the microtrends that are created and are cycled through so quickly nowadays.
@underskinYT9 ай бұрын
they claim never to have spent on influencer marketing, so it is surprising how often this gets brought up. I wonder if that claim will prove to not be 100% true
@louisea49208 ай бұрын
The prices are insane
@underskinYT8 ай бұрын
Certainly high, but it adds to the marketing well
@claudeyaz9 ай бұрын
I don't know about the idea of the idea of body hair or Under arm smell being made up as a thing though, I seem to remember reading plenty of historical documents of women completely shaving down using shells, and using all sorts of special oils and stuff, in order to not smell and do not have any hair before certain marriage rituals... and there's a reason perfume has such a long history I'm pretty sure the difference of the more modern era, is that people actually realize that they could not only mask the smell with perfume, but they are finally coming to terms with the idea of science being able to engineer a way to deodorize the smell completely. Sing with female shaving, once women had access to better Fabrics like silks, I remember reading a woman saying that she shaved because she liked how the new fabric Felts on her legs and how scandalous she felt saying that
@claudeyaz9 ай бұрын
So maybe your professor hadn't research that topic completely before they talked about underarms smell and leg hair. It to become a lot more common in the 20th century because that was the rise of the middle class from the working class they were before, and even some people of the working class gained access to a lot of consumer goods, and of course they would want to be like the rich people
@underskinYT9 ай бұрын
I dont know 100% about the origin of perfume, but I assume that came as a cosmetic for people to show off wealth and be seen as attractive (which would be an invented problem) tho I could be wrong, I dont think it had the primary use of cleansing. But in regards to shaving, youre describing cosmetic uses of it. We know the earliest razors were donkeys before our first modern razors and we assume women used them, not for hygiene but for cosmetic purposes. Perhaps I shouldve said repopularisation of razors because its effectively the same thing modern marketers did. Convince women specifically that their body hair was a problem to make sales off of their cosmetic insecurities. I think it stuck because people enjoyed the feeling of it, and then it became something of sexual desire also 🤍
@angelinebiswas76119 ай бұрын
The fall of drunk elephant for me is their latest Bora Bora barrier cream. It pills like nothing I’ve ever used before. They were always known for very cosmetically elegant products especially their moisturizers and masks. I just can’t believe a 70$ cream would pill and ball up allover my face and neck 😭 I have only stuck with Protini as I’ve gotten older and gave this a chance and it sucked
@underskinYT9 ай бұрын
Oh thats such a shame, I hate when creams do that
@molly_vs.aubreigh9 ай бұрын
The drunk elephant moisturisers are $100 dollars and $109 in Australia 😭😭
@underskinYT9 ай бұрын
@@molly_vs.aubreigh a bargain 😮💨
@molly_vs.aubreigh9 ай бұрын
@@underskinYT totally hahaha. It makes me so jealous though
@plzgentlyfxxkoff4 ай бұрын
As someone semi-in the industry: here are some key issues 1. Skincare products are basically branded Fast Moving Consumer Goods, and the market compitition is insane. 2. New brands popup all the time. With every new one arising, some older ones gotta die out. 3. People's interest changes all the time. A once popular brand always suffers with consumer fatigue with time. It is HARD for such a brand to re-brand itself in order to spark new interests in the market. There are simply way too many choices out there. 4. Shiseido's management is awful and dated. 5. DE is absolutely way overprices for its quality, period. You don't need to be an industry insider to know this. DE is basically a brand that infuses the very basic ingredients (with sometimes terrible user experience) with a beautiful story-telling. You pay for the story, not for the products. I myself simply despise many DE products because they are just awful on the skin. Its downfall has always been inevitable.
@underskinYT4 ай бұрын
I think what youre talking about mostly is cannibalisation. The market only grows so fast, if youre growing at the same rate, wonderful, if youre growing faster, youre taking that space from another brand, if youre growing slower then its being taken from you. Theres a finite amount of sales and without actively understanding consumer interest and reaction to said new products, change can be inexplicably fast
@Champagnemami278 ай бұрын
Ive tried several of their products and although they are good, they’re not worth the price, since you can get the same results from other brands. I love glow recipe products because although they seem cutesy and gimmicky, they work for my skin for a much lower price. Despite this, i dont think the brand is flopping or plateauing at all. Every time I go to Sephora they’re always a lot of people in the DE section, and their products are always at the front of the store.
@underskinYT8 ай бұрын
Yes, their products are certainly marketed into their higher price point, but seemingly only to the joy of consumers, who, as you say, are really popular right now
@MeganTyler-db2zq9 ай бұрын
A company shouldn’t be blackmailed into donating to a organization
@underskinYT9 ай бұрын
Thats true, but I dont think people would have been upset that they werent doing it if they hadnt been otherwise vocal
@lzasnw9 ай бұрын
these sensationalist “takedown” videos are so pointless and just a view grab for the creator to make $. there’s no fall. they’re not bankrupt. in fact they’re incredibly popular and now even moreso. they’re literally a leading skincare brand by sales $. ppl can consternate in the comments all they want but that woman is laughing alllll the way to the bank. So what are we talking about here?
@LPno.99 ай бұрын
This isn't a takedown, it's an examination that tries hard to be objective about the companies featured. One thing left out about their hostile social media presence was how they would weaponize their fauthful customers to help attack critics as well as people innocently asking questions about the products. Some people started referring to the behavior as cult-like. It seems that aspect of the company hasn't changed much.
@lzasnw9 ай бұрын
@@LPno.9 how is this an objective video when in the first 30 seconds they say, and I quote VERBATIM “… everything has gone to pot and the company has lost ALL of its initial buzz” That statement is objectively UNTRUE when, DE quite literally found new buzz with a new younger demographic and had massive stock outs this very year due to its continued popularity. It actually says so much about the state of our society that the average beauty consumer will watch these factually untrue videos designed only to put coins into the content farm’s pockets, and actually think they’re getting some juicy comeuppance scoop
@underskinYT9 ай бұрын
I think youre both right tbh, the title and the intro is meant to draw in people, thats its job, but the rest of the video is meant to be unbiased review of the company and how its reached the status it got to. Unfortunately using hyperbole like that at the beginning of the video works and is a necessary evil if I want anyone to click or watch to actually see the useful and informational content behind it 🤷 I too wish that wasnt the case, but most simply wouldnt have watched or commented without it and we all just have to pick our battles
@LPno.99 ай бұрын
@@lzasnw You may be quoting that line verbatim (no yelling caps needed because I think you can see the words here like I can), but you still removed it from its context and ignored whole other lines saying that it isn't actually falling off. The company experienced controversies that plummeted its credibility with a lot of people for a while. The video cites some well-known influencers who came out against the company because of their poor ethics. Other people disliked their unscientific marketing. They faced a major lawsuit. Had not this video explained that it's still a successful company, I would have thought they were on their way out. But note that the title says there could be a potential fall and not a fall full stop. Again, clear contextual information that the video is not asserting that the company is done. And of course it goes on to very clearly say that a fall may not actually come because the company has rebounded from their earlier problems and is doing well in Asia's huge and competitive skincare market. The available information about the company is what it is, and this channel is reporting on what has happened. No one is telling you or anyone else that the products are bad and shouldn't be used. I don't know if the phenomenon of very young people causing the brand to trend again was purposely left out (if I didn’t miss it), but I would understand if it was just to avoid people in that demographic getting angry and lashing out at the video without understanding that the company isn't being harmed.
@brssxcm9 ай бұрын
Although not a "premium" brand, wasn't Burt's Bees doing all this before everyone else?
@electrictwilight9 ай бұрын
Yep. And Dr. Hauschka and other brands.
@underskinYT9 ай бұрын
Didnt Burts start producing more skincare stuff well after DE tho?