the rise of creator burnout

[@SwellEntertainment]

Click the link in my description to get started with Cerebral - Your first month starts at only $30!

[@Rosaeart]

Don’t change it 😭

[@ElementalWhispers]

I will now require a fictional backstory for every shirt/dress Amanda wears in her videos. That can be her new intro.

[@TheNewTravel]

First time viewer... that intro was fire 🔥

[@alisaurus4224]

Welcome!

[@farhanrahman7119]

Yeah it has its own fanbase lol

[@levelxxv]

Join us, she does the things so we don’t have to!!

[@stevievaughan5096]

it was funny for me because halfway through the intro the screen just went black and i thought it was just how the video was supposed to look but i restarted my youtube and it was just the normal intro

[@AlexaDonne]

Everything you say about TikTok makes me feel so much better, re: my decision to stick over here. There's so much pressure to jump there but the few videos I made were so draining--required so much planning and work and time--and then the return was meh. You're absolutely correct, re: backlist here on YT and long term money making potential. But the burn out is real, as you said, even on here. With parasocial relationships, generally, people just WANT things all the time. I get emails, DMs, and comments constantly asking me for things. So if it's not burn out b/c of a false persona (not my issue but I love that you brought it up!), it's just the demands on your time, emotions, bandwidth, etc.

[@susanmarie5657]

Ah! 2 of my fav KZbinrs collide!

[@DRsideburns]

Woah didnt expect this crossover

[@FrancisFabricates]

Having made friends by mistake with some of my favourite content creators I think it’s so important that people don’t try to force parasocial relationships. The person that gives you happy brain juice when you watch them doesn’t owe you their friendship or even time. They have so much to do and you get to watch their content for free. So when people push creators to be their friends or even just reply to them more people need to be thoughtful and kinder about it. I mean that being said I am friends with a bunch of my bro’s which happened because we had some nice conversations and I often reach out to leave a message just supporting them person making something as a thank you for the time and effort they put in with 0 push or expectation for a reply because I know they are busy as heck. I think unfortunately people have grown so used to para social relationships and some youtubers have used them in bad ways (most don’t though) that a lot of viewers just push so hard and say things that they wouldn’t ever say to someone in real life on here and that takes a huge tole. It’s never a bad idea to pause, take a breath and consider how your words would feel if someone said them back to you, unfortunately that doesn’t happen enough when it comes to fans and content creators and it continues to be a somewhat unhealthy balance of people asking for things from someone who cannot give anymore than they already do.

[@Antdevamp]

"Everyone wants things" is fine as long as they can wait 8 months for delivery.

[@cs5250]

I just started working for an LA TV company. If we need a librarian actress I know where to find one

[@jasonjacoby]

When someone decides to cast Irma in a TMNT movie, Amanda.

[@GrubbsandWyrm]

What about an actual remake of Ghostbusters? There's a librarian

[@RubenTrucks]

Velma in a Scooby Doo reboot

[@thebestcondition]

@@RubenTrucks WB: write that down!!!!

[@Edward_Avila]

I know so many people around me that are popping OFF on tiktok and they're always telling me to hop on there too because it could open a world of opportunities and since it's the hot thing right now (especially in south korea, where I live), but to be honest I've always hesitated because 1.) I'm already freakin lazy and put so much effort into my youtube videos LOL I feel like I'd half ass tiktok (even though I know it's supposed to be easier technically) and 2.) I'm actually shocked by how little they make financially despite technically having a way more massive following than me. I don't do a lot of sponsored content and I kinda just live off of adsense but I'm totally comfortable and happy. My friends that do tiktok lowkey always look stressed out...and idk man...i don't wanna be that :c on top of that I feel like you can connect to youtube creators more cos it just feels...more personal I guess?? Like the brand/content is the creator themselves. I feel like tiktok is such short form content you kinda stick around for the content and not necessarily the creator...but that's just what I think :c

[@backwardslatin4842]

There's also the whole parasocial aspect that social media platforms tend to lend themselves toward that I think can exacerbate feelings of burnout. Having a (mostly) direct line to one's audience must be incredibly taxing when it comes to audience expectations of the type of content, how you present yourself, or how frequently you upload.

[@Chachixo]

I have cried on live stream because of this lol and my audience is SMALL which makes parts of it worse. People constantly wanting access to you and getting upset about not having it on top of having a hard time communicating with people you're actually friends with. It is hell.

[@handsomeblackchad362]

The high expectations of parasocial relationships is one of the reasons why I don't use social media often. I have ADHD so Iimit my time to avoid burnout. Take a break if you feel you need some time away from social media...its crucial for our mental health.

[@bbb136]

there’s something very satisfying about hearing a creator talk about their. smart financial decisions and stressing the importance of knowing that their industry is highly changeable. it’s just nice to listen to amanda talk about her average car that works perfectly fine and didn’t cost a lot.

[@reginarodriguez1477]

don’t worry about the shirt, stan librarians

[@zulal9926]

I honestly love the idea of being a librarian, if it was easy to become one and live as one ı woulf totally do that as a job. Looking after books as a job, great idea.

[@GrubbsandWyrm]

Every once in a while a job at the library is available, and I apply. Never got the job :( not physically able to do it anymore

[@zulal9926]

@@GrubbsandWyrm ı always wondered how library ppl get their jobs. What do they want as a quality?

[@meganchambers8108]

...read that as libertarians at first glance and I was real confused lol.

[@SouthernChimes]

@@zulal9926 librarian here! It’s super difficult to get library jobs because so few come up each year. In the American system (idk about other countries) you need a Master’s degree in library science to become a librarian. However, even with that degree you aren’t likely to get hired without experience. To get a job as a librarian your best bet is to apply to every single library job you can. It doesn’t matter how small, could be a part time position shelving books. Get any experience you can and make connections whenever possible. Libraries love hiring internal candidates so getting your foot in the door is the hardest part. From there you can work up to other positions. I’d suggest getting a few years of experience before getting your Master’s. If you can do your Master’s part time and keep your library job because the job market is brutal. The universities will try to act like it’s not difficult to get a job. They are lying. It’s not uncommon for people to spend years looking for any position. It took me a year and a half to land mine and it still wasn’t exactly what I was aiming for. Persistence is the key. Just don’t stop applying. As far as skills libraries love people that can multitask and are friendly and approachable. In a library (especially public) you need to be able to handle any request that comes your way.

[@bigMooney06]

I've been doing this since 2009. Been through burnout a couple of times in the past. You have to take breaks, that daily upload grind just kills you. I did 2 years of it back between 2013-2015 and it fucked me up for a while. It's sad to see so many content creators falling into this trap still, hopefully they can come through the other side of it for the better. Congrats on the 1 year anniversary. 🙂

[@darrenmwa]

100% btw I love your vids

[@chickpea]

This was a huge topic on the Art Community where Art Block started being talked about (pretty much the same thing but for art) and there was a huge debate talking about if Art Block was real or not, which looking back is just silly because of course, it is.

[@makstracy]

What were the arguments that it’s not ?

[@chickpea]

@@makstracy I couldn't tell you even if I wanted but the main arguments were made by Baylee Jae is I'm not mistaken

[@cyndijane]

@@makstracy I hear a lot about Writer's block, so maybe its the same, but the idea against a creative block is that you should be more routine in your craft rather than relying on inspiration or motivation. Personally, I think you can push through some forms of block, but others, you just have to step away for a bit. For writing, there's a difference to me between "I don't like this scene" and "I'm too emotionally distressed or exhausted to continue". I used to do art in high school and I felt the same way, but everyone creates so differently it really depends and you never know what anyone is going through to say it's just someone not being disciplined enough to create. I hope that helped some!

[@ellencoleman4604]

This is interesting as I'd never considered art block was a way of describing burnout. I've often seen it equated with a lack of inspiration, which I've never personally experienced with art. I've never understood what the 'block' actually was, but I can certainly understand not wanting to draw because your too exhausted mentally. I still think a 'block' is an odd way to describe it though.

[@nobetawedielikemysanity]

@@ellencoleman4604 I mean if your entire channel is based on art and you get an art block then you will get less views, videos will need be getting churned out less, subs will hit a plateau etc... Which means you will eventually hit a spiral and get burnout.

[@madisonceola]

I feel like worst part for people who become “instant” influencers is that they don’t really get to curate a following in a way that someone who builds up a platform does. They don’t really get to “choose” their following like others so eventually they get pigeonholed into something they might not actually vibe with

[@minamimeme5486]

The stuff you said about customers being a million times worse during lockdowns/pandemic stuff I totally agree, I work in a call centre and I’ve never had so many abusive customers in such a short amount of time. I seriously don’t get how the general public can be so nasty for no reason.

[@xSwordLilyx]

Yeah, when things would open back up briefly we would all talk about how excited we were for things to close again so people weren't coming in to have random tantrums, sometimes about our obviously neccessary and frustrating to us understaffing. Now that we have been open limitedly for a while and fully for a few weeks and the masks are coming off people are finally generally nicer and calmer. The understaffing mixing with entitlement was briefly a waking nightmare. I think a lot of people simply have absolutely no tools with dealing with any change or lack of normalcy and it's not about you but it will still be directed at you.

[@gaerekxenos]

It's the people's inability to deal with stress. A number of them have never been able to properly deal with stress at that level and just lash out whatever seems to be the main issue at the moment (but never at the actual issue since they either don't realize it, or can't do enough about it to resolve it themselves). I dealt with being on the receiving side for years beforehand and only figured it out years after (hello moderately abusive parenting that was apparently not enough of an issue for government/school intervention until they finally realized it actually was a problem and decided to not deal with it anyway since it was "already almost over" by then) -- I still consider it bullshit behavior though

[@rachelbyrum7488]

For some reason, I love it when YTbers acknowledge that they have an editor and make them say something in the video. It’s usually a “cry for help” and it always gives me a chuckle. Also burnout could be bc being an Influencer is weirdly isolating bc it has people doing odd things and working odd hours and not getting a chance to see their friends/family bc of the odd hours so they get caught up in the world and lose track of reality in way

[@hoobslice]

I never even thought about this before. Creator burnout is so normalised, whereas, maybe 5-6 years ago I remember fans would get so mad when creators would take breaks or not produce content for longe than usual.

[@Shoyren]

Do you think maybe age is a factor here? Tiktok seems to skew younger and maybe there’s a correlation to being young and not knowing how to not overwork yourself. Also, extensive Twitter engagement might fuck you up too since that entire platform is just distilled stress with some kittens mixed in.

[@remethtiamat7950]

Wait You get kittens?

[@Diphenhydra]

I think it’s partially because they’re younger, but I think it’s specifically younger people who grew up with constant internet and social media access. Maybe they’re just so used to being always connected. But I also think that’s just the mentality of, at the very least, American people. The idea that you just keep going until you finish whatever it is you’re doing. But with content creation, there is no end. It’s not like a movie or tv show where there is a set, usually, end goal. But, like most things, it’s multi layered and is probably a mix of dozens of smaller things going on.

[@harry_ord]

I don't think so, a lot of people burnout but the things surrounding influencers (how they make money and get feedback). Makes it so much worse compared to some other people in popular media.

[@gaerekxenos]

In part, yes. In part no. Age and experience (and knowledge) do play a factor in managing burnout -- eg. Older/experienced people *hopefully* know by now what they can or refuse to put up with and deal with matters appropriately (but they aren't necessarily aware of that, so no it doesn't happen as much as we'd like). But the burnout experience is going to be across the board due to what the factors are, which even people who know what is up can't actually deal with that easily sometimes

[@FootlessJo]

As a TikTok creator with over half a million followers I couldn’t agree more with your shadow ban assessment. I have some videos that will do millions days in a row - and then I’ll post two more and they’ll get under 10k each. I’m not shadowbanned, that content may just not be working. It ebbs and flows. You’ve gotta keep going and getting creative and continuing on. Shadow banning is definitely a thing, but not nearly as widespread as people seem to think it is.

[@timogul]

I'm not a KZbinr, but I do depend on a Patreon, and the pressure to keep the audience engaged (and the expectation that eventually they will get bored with my content) is certainly stressful in the long term. Having heaqrd a bit about the KZbin Algorithm (hallowed be its name), one thing that I think KZbin could definitely provide to content creators is a "time out" period. Like vacation time at a normal job, as you put out new content, you accumulate "vacation time" in a "bank," and then if you needed to take a couple weeks off, or a month off, or maybe even several months off if you've been at this long enough, then you could hit the "pause" button on your account, and the Algorithm would not consider your lack of posting to be "reduced engagement" or whatever over that period, so that when you clocked back in, it would be like your last post was just yesterday and you would pick back up where you left off as far as view being fed to users. I think this could definitely help people to "de-stress" when they feel the need for a break.

[@andredetoni897]

What is you Patreon man? I wanna check it out

[@gaerekxenos]

There is a way to do that, somewhat, but it isn't through KZbin and it doesn't guarantee anything. It's called preparing content ahead of time and storing it up for scheduled updates/publishing. This was done for several mediums in the old days for using as a buffer zone when publishing/broadcasting, so when things fell behind schedule they could still air the next episode of something -- but that is usually started as a pre-serialization/publishing thing, rather than a current on-going publication thing. For some currently on-going works, a short series of "low effort" or "quick production" updates can be used to help catch up or create a small buffer zone, provided they can be spaced out in publishing well enough and don't take too much effort or time to create all of them at once (eg. Stack similar tasks or tasks that can be done simultaneously together) to actually create breathing room. This is where you will see some productions cut corners, such as reuse a lot of cuts from previous parts of series and splice them all together

[@KuncanDastner]

I'm extremely thankful you made this video. I'm currently trying to turn youtube into a living, my channel grew very suddenly and now I feel like I have a shot at my dream job- and I'm constantly scared of losing the audience I gained just as quickly. I'm trying to maintain my growth but I'm worried about going too far or too fast and losing whatever made people subscribe in the first place- and I can tell I'm being directed towards burnout. This video is helping soothe those fears, and I'm extremely glad I get to hear you talk about the subject. Thanks!

[@collyflower6623]

Oh hey Duncan! If it helps, I subscribed to your channel because of your thoughtful content and because you create a welcoming environment in your comment section. I realize it's easy for me to say as a content consumer, but please make things because you want to - and it's okay to take your time with it.

[@SabrinasLaptop]

I really like that your content isn`t niched beyond the wole "sit down and talk about stuff", it keeps your content fresh and interesting

[@MaruyamaYosuga]

"You guys have no idea how much she umms send help." Oh shit that may be me too 😬

[@magazineeuphemism2849]

i lost it when that popped up

[@MaruyamaYosuga]

@@magazineeuphemism2849 Yeeep. Same here XD

[@lisaandress2607]

Watch the cup....

[@FootlessJo]

I went full time with KZbin & social media about six months ago - and what you said about taking time away from content-generating things is so vital. I was teetering on the edge of burnout and constantly stressed - anytime I wasn’t making something I felt guilty because I *could* be using my time in that moment to hustle more…but in reality that was destroying my mental health and my creativity. I’ve now separated portions of my life from the internet - things that have literally NO “point” when it comes to career or content. Things I don’t talk about online, places to actually disconnect. Through doing this I started loving what I get to do so much more and also actually enjoying the creative process.

[@Mhmyeah901]

I miss when the internet was like “oh this is funny let’s put it on the internet” instead of “oh let’s come up with something funny to put on the internet”

[@katherinealvarez9216]

I do too.

[@Mhmyeah901]

Absolutely, I dont spent any time watching TV, I have too many hobbies 🤣

[@greenhowie]

Glad Amanda's talking about this and bringing it into the open more - one huge problem is that content creators and influencers don't seem to realise they NEED to talk to a psychologist as part of their job - it's not a case of admitting weakness, it's a sign of strength that you understand the human brain simply cannot cope with being "on" for an audience constantly without support. It's like having an editor or a manager - once your channel grows past a certain point (no matter the platform) you just have to get a shrink. End of.

[@heysunshine648]

i, as a person who doesn't have a tiktok account and only watches tiktoks thanks to my friends sending me links and maybe a few random compilations here on youtube, am absolutely LAPPING UP all of your tiktok related videos

[@TipsterLIVE]

I’ve definitely experienced burnout myself. Man that shit can be rough.

[@25maxman]

what was it like getting through it? how did you know you weren't in that place anymore?

[@Keyboardeater1]

It's never worth burning yourself out, especially not for KZbin videos. Your videos are cool and chill and fun to watch, so thanks for the entertainment and content, but don't burn yourself out.

[@demon2441]

Swell, if you ever need time or want a course change, do what's best for you.

[@Randomnessgirl001]

Honestly, listening to this helps me come to term with how I felt during the pandemic. I graduated in 2020 and got a job in my field doing social work. I thought I was good at handling life-work stress, but long hours combined with work that grinds your soul, i was burning out. However I wanted to keep pushing because it was my first career and also I was employed during the pandemic so I should be grateful. It was only when I was at the end of my rope did I finally reach out and realized "shit I need to change something before I die." I think it's really important for people to talk more about burnout and ways to combat it and also just removing the stigma around it, because I know when I first started feeling it I was just like "im doing something wrong. Why can't I handle this?" rather than "hey, maybe talk to your boss and see if you can take some time off and do something fun (tho pandemic also really cut into that but whatever.)

[@docsmooth]

The pressure of having to upload something on a constant basis to appease a ever fickle audience would drive most to burnout. It's good to take time for yourself. Don't worry about appeasing everyone all the time. If you have the content, your true audience will come back.

[@SSR71288]

It is nothing compared to working full time and to have to report to your boss why you team did or didn't do well though. If they are putting so much pressure on themselves that they get burnt out or depressed they wouldn't fare well in a normal work environment. Or they're saying they are burnt out when they are just mildly being put under pressure and can't stand the heat.

[@danielo9141]

@@SSR71288 its not even close to the same thing lol. A struggling team can be factually analysed anytime and so much of employed work is intensive drone activity which is just labour intensive/wearying. But running out of ideas for short story videos, becoming a parody of yourself and participating in the weird microcosm of celebrity is something else entirely.

[@legendofmalo]

I bestow upon this channel the highest honor I can give, watching while eating my food😌 Congrats on your 1 year of commitment!!

[@asian6oy]

It's crazy to think you were only at 3K followers slightly over a year ago when I discovered you, Amanda!!! 🤯

[@ladyprussia3618]

Might be slightly differnet, but this is a very big issue in the author community as well, especially since a large amount of authors who writes fulltime, is ebook writers. These writers, which includes me, easily pump out 10-20, 50-70k word books every year, cause we have to. The way that places like amazon lets us grow is be recommending our books up against each other. Especially during Corona, right now I am trying to relax by playing videogames... but I still have a google doc open , and a notepad next to me,

[@jaash7981]

I've been on a 5 month long art block, writer's block, just every single creative block, so I totally understand where content creators are coming from with burn out. Maybe it's the pandemic, maybe its depression, maybe its maybelline.

[@StephanieBethany]

The on-demand nature of social media has created this need to constantly create to be able to match the high demand or risk fading into obscurity. You don't get anywhere unless you're pushing out content constantly. Even for the average business Facebook page, they suggest at least 3 posts/shares a day to be relevant in people's feeds. And that's one social channel. There's no boundaries and its hurting us. One KZbinr, Mia Maples, has been pretty consistent with great videos, and recently mentioned she does her work from 9 to 5 or whatever so she gets what she needs done but is able to stop and put boundaries on her work so its not 24/7

[@beretnarf]

Really good and honest topic. Can't imagine trying to be a full time tiktoker especially if I was literally a child.

[@lucariomew358_2]

As someone who works in CS in a pharmacy and as a counselor in a psychiatric clinic, I can confirm that people did indeed become the worst versions of themselves during the pandemic. And as someone who lives in the South Eastern US, where everyone has an opinion😑, I started having panic attacks from having to deal with the public. It's still bad because shortages are still happening and God forbid we can't answer when a customer's favorite products are coming in. Not to mention I've had to deal with couples who realized that they hated each other after a year of being on lockdown together.

[@gaerekxenos]

Everyone was basically under a lot more stress than they were used to, which funneled into service workers who then took on even more stress. Which then created rifts of trust, and basically doubled down on all of the existing stress factors. I don't think many people were prepared for that, and most people never had to deal with those levels of stress before to be aware of what was going on

[@Holyempresskira]

I feel validated because this is something I recently discussed on my channel too. About how hustle culture will have you believe that if you stop you don't want it enough but you need to find your middle ground and work accordingly if you wanna succeed.

[@searcyshenanigans2857]

I’ve had burnout for months now- not related to social media but just me as a human working “typical” jobs and getting my education. It’s ruff

[@MadisynBrown]

i think bestdressed is a good example of youtuber burn out,.she made very detailed and well-edited videos every week for years and now she hasn't posted in months

[@missingnia]

Not a content creator but pandemic made me take stock in other ways and I've been spending time learning to cook and live independently. I'm 6 months out of my 7 year marriage and I feel hopeful for the first time in years ❤️

[@VioletUltra]

I respect that she is still living a modest lifestyle. Maybe she will be doing this in 30 years but maybe not. Hope she invests some money too. Very levelheaded approach.

[@SwesomegamerX]

you look like the chill teacher that everyone likes

[@Harley-em4vc]

When I got burnt out in highschool (full-time employee and student), I started losing my hair and having panic attacks at least 3 times a day to the point where my parents told me to quit my job and I begged them to let me drop out of school because I was developing agoraphobia. I'd like to clarify that it's not because I was bad at school, it was just because I was so upset constantly that I couldn't eat and I had no energy. I honestly felt like I was going to die and therapy/medication didn't help me but self care and rest eventually let me rebuild my life. I would like to become a youtuber soon but I just started my first job since covid and I know I'm not ready to tackle that yet. Thank you for making this video so people know what they're in for. Your personal well being is more important than any job

[@Harley-em4vc]

Honestly thinking back i was a full time creator on top of school and work too? I was in tv pro and the arts program in school and I was spending literally every free second in my classes and outside of work editing videos and making art. My laptop and art supplies were with me everywhere and that experience was so traumatic for me that its been hard for me to create since

[@sahie]

ROFL! You said he should send a message and I got an ad for a Kia, instead! 🤣🤣🤣

[@sienaqk]

As a barista who worked all last year, I can confirm that people started treating us 10x worse.

[@RosieG9012]

Oh man, you’re not wrong about the shittiness of the service industry during the pandemic. I worked in a call center for the first ten months or so, and having to talk to literally 100s of people a day taking out their anger and frustration on you was miserable. I can only imagine it must’ve been 1000x worse dealing with that face to face

[@swiirlee8670]

i think content creators both severely underestimate the amount of creativity this career will require, and how much it will take out of you to maintain that indefinitely. listening to professional artists, musicians, actors, etc might help with establishing healthy routines that are actually practical and applicable to the realities of making a living from a passion.

[@sandyleach177]

Sarah Hawkinson Just recently talked about feeling like she's hit her peak at least with her vlog channel, and is no longer posting on that channel any more, but she is still posting to her horror review channel.

[@harry_ord]

Burnout happens everywhere. I can see how the pressure mounts up so much more as an influencer. Since it's so much more live or die by your uploads, engagement and staying popular. When I burnt out in my current job, I was signed off sick for a few weeks then returned like before. Not really the same as someone who makes money from a social media platform(entertainer) though.

[@MatthewAbles]

I have around 220K followers on TikTok. Despite getting millions of views every week, I'm considering moving a lot of my future content to KZbin. I do worry that nobody will ever even see one of my thumbnails on KZbin, but even with sponsors helping to supplement the TikTok creator fund, I really think slowly shifting to this platform *could* help me personally avoid burnout? Maybe.

[@FilmTalkNow]

Yeah I’ve heard KZbin is better for money but the thing is many people just follow after seeing one vid then forgets about the people they follow. Start uploading to shorts on here and see if it translates. KZbin does give more money but it’s so hard to stand out here in comparison to tiktok

[@BryonyClaire]

I don't think that people with "regular" jobs have a work/life balance, you take a creative job that relies on constant creativity (which is a thing that takes time, reflection, discussion and often times in KZbin a lot of information gathering and fact checking) there's almost no way to have a healthy work/life balance. With algorithms added in there which can promote or shadow you, ad agencies which determine whether your content is "safe" enough for them and no real support network via a union etc. Honestly it's no wonder people are burning out. The only way to fix things is for these platforms to put in guarantees, but they're not built that way, they're built for virality of content

[@SuperNicktendo]

I could never do this as a full time job. Being at the mercy of a large company with zero leverage is just not the life I want to lead. I currently work at a souless company already, but at least I have benefits and a consistent paycheck.

[@itsPandemonium]

Seconding this

[@indoor_vaping]

I am not a content creator but I related to a lot of this, including figuring out how to time quitting your job so that you don't stay too long and end up burning your bridges.

[@Potatoast]

Your line about not trusting anybody that tells you they can make you famous rings very true. I'm a musician, and I can't tell you how many times I've had people tell me that they can get me endorsement deals, or get me book at a major venue, or whatnot. I've learned to adopt a "I'll believe it when I see it" attitude about such things.

[@knight1256]

As someone who still works in the service industry it still sucks

[@RinaLoProduction]

When you explained the feeling of burnout I had an "aha" moment as I experienced that multiple times during 2020. I wound up so mentally ill that I lost myself, destroyed artwork I had worked on for months, and wound up hospitalized (which was super traumatic and made things 10x worse actually). I had spent the past 3 years working as a content creator and was trying to pivot to full-time artist-during a pandemic-without resources and I failed. I'm still recovering but mentally I'm in a much better place and I also dreamed of being a YT content creator but now I just don't know if that lifestyle is for me.

[@drivingsports]

I've been a KZbin creator since 2006. Took a break to focus on broadcast from 2012-2017 because KZbin revenue wasn't going anywhere. Came back when the numbers looked better. Good points about burnout. Since I host the show as "myself" and not some made-up persona that really does help (I encourage my co-hosts to do the same to a degree). And, because our show is about the subject matter more than the hosts, we kind of don't matter as much. I can't imagine talking to camera all the time from a room. That would drive me crazy. -Ryan (Been watching your channel since early last year... but I usually only watch the episodes about content creators and related subjects.)

[@vexhutton8940]

As a librarian with a blue mullet, I can tell you with confidence that the librarian aesthetic is just trying to look gayer than your coworkers

[@beaumontross]

the note from your editor was hilarious lol

[@grimmgoosegoose216]

I was a front end CSM for Walmart when the pandemic started and holy shit, I feel you on how awful people are. I was running 30 people shifts on 16 people cause more than half the store was out with COVID and customers were pissed that there were no cashiers there for them to bitch at so they would throw their carts at us...

[@labrea5399]

200k is a lot of subscribers. I like your content a lot. Your videos are very intelligent. You remind me of this girl i went to high school with in a weird way. She stopped being my friend when I came out but i don’t think you’d do that !

[@VictorHernandez-vc5zo]

Don't want to sound like a hater, but genuinely don't care about half the stuff you talk about, I just really enjoy the fact you enjoy talking about it. Most content creators talk about stuff like a normal news update but you don't talk about stuff unless it really intrigues you and it shows. I mean you even lay that ground rule down everytime you bring up a strange topic lol. Like I didn't know half the people in the KZbin tik tok boxing thing but I enjoyed the excitement you had about talking about it.

[@IxiaRayne]

“You guys have no idea how much she umms“ - when I tell you I laughed out loud 😆

[@notarabbit1752]

In baseball, batting .200 is referred to as the "Mendoza Line." Its named after a player who was known for his defense but whose offence was just barely good enough to stay in the league and have a career. So it means you're just making it.

[@michalruiz1243]

I’ve been subscribed for two years and I am happy I made that decision. Thank you for always uploading raw / honest conversations, I love how you talk to us like a close friend.

[@urultfavee7375]

I think the most interesting concept relating to creator burnout is when the creator turns around and “blames the audience”. they not only inform them about the content/creator burnout but are like hey continue to support me bcs content is lacking right now. more often then not, this happens within the gaming community where people will claim that they’re main game is lacking “content” and they’re struggling so please support the grind. while blameless I think as viewers this can get frustrating sometimes lol. the most obvious example I can think of is (minecraft) youtuber thirtyvirus who gained much of his hype bcs of hytale and hypixel skyblock esp earlier this year, there was a particular content drought with skyblock and his bedmates videos weren’t doing well. at first I appreciated that he was being transparent with the viewers about this. but it gets annoying when a creator is constantly reminding you that they don’t enjoy what they’re doing or to make sure you support them bcs there’s a lack of content. we need to definitely push towards normalizing smaller creators to take breaks or not feel like they have to push our a ridiculous amount of content (complaining abt a content drought this dude is pushing out daily stream highlight videos fully edited) and working to the bone. it’s ok to take a break when the content is kinda dry and accepting that it’s inevitable if your uploading regularly and a lot

[@LorenzoGonzalesBrady]

It’s really cool that the sponsorship is tangentially related to the video. This is well done, and I appreciate the insight. Thanks for sharing your take.

[@Surfer669]

Thank you editor. William, you are appreciated. ☺

[@HeyItsJK]

I'm a super small content creator and I got burnt-out in February. I had to stop for a month because I was doing things I didn't want to do to try to hit the algorithm in some way. Came back and now my channel is doing somewhat better because I'm doing ideas that I want to do.

[@ColdBrewBarbie]

I've been struggling with balance too as a creator, its so draining and takes a toll on your mental health! I use youtube the most instagram and tiktok don't pay enough!

[@ojosmacabros]

I like how a lot of this advice is also applicable to more than just content creation

[@corinnebrockway5101]

I like your shirt! But I might be biased towards the whole librarian look from watching The Mummy so many times growing up and having a crush on Evie

[@BalancedReadswithLauren]

I teach online. Preschool and English. Teaching and content creation is a HUGE amount of work. I feel you on the burnout. I get so burned of trying to make English speaking content for my students that are learning English. I'm always searching for fresh and new material. Same with teaching preschool. I have to been in a fun, upbeat mood with new material 5 days week. Anyway, I feel you on the burn out. Rest and recharge as needed!

[@spe7654]

I got so happy to hear that Amanda got an editor!!! I remember her making jokes about never hiring one because of the uummmm.

[@shohinisen4068]

Love how you went from talking about creators in general to talking about your personal experience. Love when you talk about yourself

[@SnooDoodle]

Balance is hard to find but it's always something to strive for and maintain. As an art fella, I know myself that if I work myself too hard there could be a lot of physical consequences! And mental consequences, of course, but I tend to find our body tells us when we're starting to wilt. If your general wellbeing isn't enough of a warning, the people in our lives are often willing to be one!

[@katiekittleson4308]

Thank you for doing a video on mental health with a sponsor that actually does virtual mental healthcare properly. There are many digital mental healthcare companies that expect too much of their employees, leading to therapist burnout which isn't good for the therapist or their client. Nice to see a creator backing a company that respects professional boundaries!

[@MOBROOKS]

This girl is right about how your favorite youtuber can just disappear. Many of my favorites did that. However, The Community Channel has to be one of the ones who hurt the most when she left. She was brilliant and hilarious.

[@ViolentEuthymia]

I realize I will likely never meet you, but you always kind of make me feel like I’m listening to a friend in a time where my friends can’t / don’t make time for just saying hi or responding to a text. So thanks for just being here.

[@TemperYourExpectations]

I am a new baby content creator that only puts out weekly videos because I'm editing everything myself; it takes time. I remind myself on the daily to take breaks and to remind myself that if I can't finish the video on time, it's not the end of the world. I also take weekends off completely, to spend time with my family. Time management is key for me. Love your videos! Keep up the amazing work! Take mental health breaks whenever you need, we'll still be here! 🙂

[@lydiarose1848]

Make your editor talk more! I love the humor. Side note-> I had burnout recently and in high school. Feels good not to stress once your out of that stress bubble

[@Dantavius]

It's so hard not to experience burnout when you have to also work 40 hours per week. But in the end it'll pay off.

[@StephanieCanada]

Thank you so much for this! I have worked really hard to just get to 5,000 subscribers here, and it feels like I will never get there. Then I remember how your journey (and so many others) have gone. I have been treating it like a job, but mercy it feel so slow. (this could also be because I chose the world's tiniest niche). Thank you for saying what I have been feeling. Thank you. That is all.

[@KrisBailey]

It's just refreshing how grounded and rational you are as an Influencer.

[@SwagRaptorJones]

I think the most interesting thing about creator burnout is how creators/influencers are starting to reframe their content in order to avoid the "grind." Take podcasts, for instance. The long form videos help engage big fans and they provide for cross-platform exposure such as audio only versions on the podcast apps, clips for Twitter/Instagram, etc. But overall, the best way to avoid burnout is to just do videos you enjoy!

[@cdplayerjunkie]

I have a small business, and burnout is a real thing for sure. I totally agree with having outside hobbies and learning when to turn off.

[@lewilbur]

Self care is so important! My sister is the head of the psychology department of a rehabilitation center (helping people who have recently suffered severe spinal trauma). She was getting soooo burnt out. Then she started to carve some time out for herself and it helped immensely! ~~~Work life balance~~~ it is so so so important!

[@suziq431]

Your content is top notch, and Thank you for bringing this to our attention. Retail workers, food workers and all workers really, need this convo to be normalized forever.

[@alluna]

I had bell's palsey in 2016 due to burnout/stress. I was listening to this video just now and sat up when you said it had happened to you. I have not heard of it happening to anyone else, though doctors said stress can cause it. I had to quit my last job in creative leadership due to cognitive damage. I've recovered, but I was left with a speech impediment. I'm hesitant to make any more videos or do podcasts for my current creative job. People are jerks so the comments on my impediment aren't kind. I have built my life back up since it happened but have to be very conscious of how much work is weighing on me. I have workaholic tendencies, sooo yaah. I'm scared my face is going to fall again and that adds to the anxiety, yay! Anyhow, be careful out there. Thanks for mentioning it, made me feel less alone. I think we're going to hear more about bell's palsey as hustle culture seeps in.

[@fizzify3000]

This is a great topic. On of my favorite TikTok creators, Jonathan Moss, had a very public mental Heath crisis earlier this year on his TikTok and instagram. I just wish there was more genuine guidance available for creators to help cope with the intensity of work.

[@bobliminal1856]

Very good video. We dony talk about work-related burnout enough, and as someone with autism and multiple mental health problems this is a huge issue for me. I end up being hospitalized yearly because of burnout and am still unsure of how to keep myself from burning out due to high stress work.

[@Starburst514]

18:49 Service Industry worker from Arkansas (during most of it) YEAH people seemed to be worse than usual during the pandemic, probably different ways depending where you are, but for me it was a well-to-do area and people got more inpatient demanding and critical. Me and my coworkers were taking turns going to the back to cry and cool down before coming back

[@stacey738]

I find this video so fascinating because I'm not a content creator but I am a business owner. And a lot of the things still apply. I was working 60-80 hours a week in 2014/2015 trying to build a living off my business and almost burned out several times. I had to learn to step back. Fortunately I don't have a social media presence, but the same issues can come up in many fields.

[@Cherry_Sakura]

I've been a small creator here on youtube for quite a few years now~ I've felt this burn out as well. And I'm still learning to be ok with not having the audience I've been aiming for or having the finances to survive with what I want to do as a job. I think KZbin or any social media that is able to create jobs, should have ways to assist people like us who actually want to make positive content, gain a voice that doesn't have to do with luck or being popular if you know what I mean. You have been a great inspiration for me and my work to just stay who I am and do the best I can with what I want to do in this industry.

[@MrLuckyDbo]

Ngl, my favorite episodes are ones with footage of you getting out "in the field". The tana-con and Ufo meet up events are what made me subscribe.

[@julieweiss6454]

What you were talking about around the 13:50 mark, I think that's why so many tiktokers have switched over to music and possibly acting/modeling, it's because the music industry would do them a lot better than TikTok, they get significantly more money, and it's definitely not going anywhere anytime soon.

[@jaytuberr]

Sometimes I forget that you aren't a multi million sub channel bc the quality of video topics is always on point

[@Melanco001]

Oh no...I freaked out for the first 15 seconds. Thanks for the explanation right at the beginning lol.

[@sha8photo]

Talking about burnout in any capacity is so important. It’s an issue everywhere.