The Rise of the Queenager with Eleanor Mills

Eleanor Mills is a journalist, diversity campaigner and entrepreneur. She is the Founder and Editor in Chief of noon.org.uk a new platform for women in midlife - she calls them Queenagers - which is dedicated to challenging gendered ageism, changing the cultural narrative about the later stages of women’s lives and helping brands connect with this underserved but lucrative cohort.
Eleanor was Chair of Women in Journalism UK from 2014-2021 and worked as a senior executive for 23 years at The Sunday Times, as its Editorial Director, award-winning Editor of The Sunday Times Magazine, the paper’s main interviewer, a columnist and a prize-winning Feature Writer. She appears regularly on TV and radio, writes broadly across UK newspaper titles and magazines and advises global corporations and gives keynotes on diversity, particularly on retaining senior women. Her publications include Cupcakes and Kalashnikovs: 100 Years of the Best Journalism by women and a book about Queenagers which will be published in 2024.
In this episode, we discuss
- Eleanor's personal journey through a life in media and how she started "Noon"
- the media's distorted lens of middle age women and the untapped spending power of midlife women.
- magic mushrooms, psilocybin, trauma and breakthroughs
- the second brain drain
- recommendations for retaining and hiring queenagers in the workplace.
To find Eleanor: www.noon.org.uk