The RNIB WhatsIn Store

Everyone should have the right to know what they’re buying.
We want brands to #DesignForEveryone and help us make an inclusive world for blind and partially sighted people.
Please share our film to make accessible design a reality.

[@Clank2237]

Came here from Daily Dose of Internet, this was pretty great

[@tobeornottobe9689]

Me too

[@nolaniberutu8560]

Me too

[@frogchair]

Same!

[@makushonjongramiresu1577]

Same

[@BreakerLove]

Same.

[@1sburdett1]

This is a real awakening for myself as a sighted person. Brilliantly done! Definately need to open the eyes of the manufacturing companies.

[@RuRu0091]

So what should thry do? How many people that actually have this problem 5%? 10%? U do realize if manufacture add like braile and anything it gonna add cost of manufacturing the package hence making it more expensive for everyone?

[@1sburdett1]

Do you know that when companies make a large profit they spend money repackaging their product so they can have a large write off. This is a time they can add braille.

[@Schlohmotion]

In Hamburg Germany, there is a place called "Dialog im Dunkeln (engl.: Dialouge in darkness). Basically, you and a group of friends get thrown in a great building complex without any source of light. Each of you gets one of those sticks blind people use. In the complex, every rooms interior mimics different locations (streets, train-stations, supermarkets, even a ship). Within an hour you will traverse a lot of rooms and your group is guided by an actual blind person, giving you advice. They even offer tours in english for tourists.

[@imnotcreativeenough7208]

This might just go on my to do list

[@d.i.o.420]

Where in Hamburg? I live nearby, I'd love to visit that place. I'll try to Google the name and see if I can find it myself.

[@kingkaza]

That's actually clever

[@Erebos931]

I'm fairly certain that one of those also exists either in Cologne or Berlin. I faintly remember visiting one such place on a school trip. I just don't know for sure whether it was in primary or secondary school. I think it was Cologne though.

[@rarah820]

it's called a white long cane they use to navigate also use ears nose and sense of touch, my partner clicks with his mouth like a bat sometimes to help him navigate, your body adapts with loosing your eyesight by other sense of body parts becoming sensitive to

[@SamiTheAnxiousBean]

"This is the regular shopping experience for somebody that is blind" "OH!.....I see..." *And they don't*

[@fortpile]

Notice how the narration in the video is detailed enough to help the blind to comprehend wat's going on.

[@FrankWest420]

This actually is a good idea for a store, Makes it look surrealistic. In all seriousness, they seem to be going through a rough time with that, and i wish all of them a good year

[@T39Omi]

A genuine social problem that goes unseen.

[@bleh7624]

…

[@sleef9170]

Nice one

[@johndilig6719]

This is a practical case on why accessibility is important when you create products for the masses.

[@CoolManYeahThe]

What a good message to let people know how others feel

[@mxlio]

This is so powerful! Thank you for creating this. Sharing with my friends and colleagues to raise awareness.

[@rnibuk]

Brilliant - thank you, Lio.

[@SultanSully97]

When that lady at 1:39 says "Right, I see!" yes... yes, you do.

[@vedantkhodke6897]

She didn't have to drop that "I see" at the end 😭 1:40

[@Schlohmotion]

Blind people have developed great humor about this. In a group chat, a blind once roasted me, telling me, I look ugly as f.

[@randomyoutubechannel9148]

@@Schlohmotion Wow what a horrible thing to say. They should go to a mirror and have a hard look at themselves

[@NEEEEEJ]

​@@randomyoutubechannel9148 It *is* definitely going to be hard

[@dominiccruz7469]

@@randomyoutubechannel9148 Oof [speak about destruction]

[@rara.raaaaa]

In my town, there's a restaurant that give experience to the customer to eat food as a blind person. The room is completely dark, while the waitress wear a special googles to see in the dark and will guide you in choosing the menu and tell you where is the utensil is.

[@mcamuti4901]

quite interesting, actually

[@rarah820]

omg my name is ra ra to!!!

[@beatpax]

vegas?

[@lucaschneider1641]

In the begining I was like "why is the women explaining everything? I can SEE whats happening!" Until I realized that this is about blind people and proporbally someone who is blind may be "watching" this

[@herbertgusel5097]

I mean I just saw it in the Daily Dose of Internet thingy Clip and I find it really interesting, because it just really shows how much we don't think about aslong as we have it, like I would never think about such a Problem, given the fact that I can see perfectly fine. It's a really good Video and I hope it gets lots of recognition anytime soon. Great work

[@Hario338]

Found this from Daily Dose of Internet, this is REALLY smart, good job everyone involved in this, I honestly would have loved to see more people's reactions when its revealed

[@nisqhog2881]

Growing up, I've always had to read labels for my mom who is almost blind, so I know precisely what this sort of experience is like. I've grown used to looking at just the shape and color of items at stores too, just because it was easier to explain to my mom what is what, so whenever there's multiple items of the same type with very similar packaging next to each other, it's easy to get confused. The big offenders are dairy products and grains when one goes shopping for ingredients: normal and whole grain flour often look identical except for the text on them, and a lot of milk cartons and butter products look the same, even if they have a different taste/ingredient/preservation method. That's without going into length about not being able to easily access information like expiration date, or check if even fruits and vegetables have obvious damage on them before buying.

[@chellietaylor6438]

this reminds me how stores in old cartoons have items that have no labels

[@whitefox2076]

I like the awareness. So how about a solution. Here is one idea. Put a scan able qr code with braille on all products that easy to locate for the blind. Those that are blind can have ear phones that when the product is scanned by their phone or a mandatory scanning device that large shops most have available so that the blind person can find the code scan it and then it will start reading the label. With advancement in ai, we should make it so the scanner will ask what the person what info they wish to know about the product without having to listen to the whole thing every time they pick up a product. Maybe even short hand sounds for faster registering. The other idea is since shops have advanced cameras looking for shoplifting, why not use them to help the blind? Have the head phones link to the store network for the app and any time you touch something the camera sees it and then sends the info of the product in a simple description. Then if the person wish to know more they hold the item and just like using Siri ask about the product they are holding to the ai that then tells them what they ask for. Edit: I also am sorry for any grammatical or spelling mistakes. I am dyslexic and I am always trying to improve.

[@ThirdProletariat]

It’s a pretty nice art installation one of the most original ones I’ve seen

[@mrslanesborough6713]

What a simple but powerful advert. I hope everyone, even those with (CURRENTLY) "perfect" vision, share this far and wide. It's happening right now for partially sighted and blind people... Don't wait until it affects you or someone you know. Share NOW... by the time this happens to you it could be a better experience for you.

[@kamusgold3455]

Came here from daily dose of internet by searching it up after seeing that clip and this only has 15k views

[@axe_rocker]

sound about right.. was from Daily Dose Of Internet

[@LolUGotBusted]

I can see but not well. I hate going shopping. I can read labels when close enough but the guide signs above the aisles I generally can't. It takes me three times longer to get shopping done than it ought to.

[@samuekha]

"Hey mom can i get the " "no honey you cant get the "

[@Sebastian-jg9tx]

Just get supermarkets to put a feaiture on their apps which reads the product out loud when you scan the barcode. And put a ridge/brail so they can locate that barcode.

[@ADreamingTraveler]

Just have a bar code that manufacturers can stick on their product that blind people can scan with their phones that pulls from a database that reads out all the information of the product on the packaging. Easy and cost effective without it being a burden for the manufacturer and without making the product more expensive

[@furcornmanwiththemasterpla8380]

This might be very possible. Most stores already have a database of what items they have in stock along with some basic information in case a customer asks about it. In fact, if I'm not mistaken, I remember a nearby hardware store having something similar, except its a computer that you scan things on, meaning you don't even need to have your phone in hand. If more stores had something like this, all you'd need is to have an audio version, and considering how common TTS technology is nowadays I don't think that's unbelievable. I imagine how much your market would expand would match the costs to throw a couple of those in there, and even more so if it's done on an app.

[@matthewchant9425]

I love how this is meant to be a social experiment to raise awareness and such, but it just comes across as a hilarious prank

[@irinagriffin7951]

Can we PLEASE get this in the U.S?!

[@rarah820]

also all smart phones have talk back or voice over on apple phines which a blind person use to help them message watch videos etc it speaks to them which botton is which and what app etc

[@RuRu0091]

Okay, i like the movement and all But man, people that have eye problem is soo little to make the manufacturer do anything about it I mean it gonna add up cost to manufacture thing if u put braile which make it more expensive for everyone

[@CloudNey]

daily dose of internet brought me here

[@enigma1863]

I have this problem finding the price of things. Sometimes I wonder if you ask they will say “if you have to ask the price you can’t afford it”

[@AArmstrong123]

DDOI sent me hereee

[@LazySpaceKoala]

Wow

[@mewvern]

When you realize the narrator is for the blind people listen to the video

[@cagedtigersteve]

Oh Gawd....Are our bag of potato chips going to start to have little Braille bumps all over them.

[@knerf999]

Curious about the design proposals. Maybe an app that can scan barcodes and voice what its all about. (Yes, i know eyes are handy when using an app)

[@SVENY]

my boyfriend has macular degeneration. i’m so glad partially sighted people aren’t forgotten.

[@lboarder99]

This really gave me pause. Thanks for this

[@DX413RB8]

When they can't rely on others, the place itself has moral problems. Neglect is a common thing in a wealthy country, it seems.

[@Tazerboy_10]

Dang...

[@BreakerLove]

This really shook me. I feel more people need to know about this. Fucking hell.

[@Epicvibes999]

What do you want people to do about it, they can know but its not like they care

[@SethSyrup]

Now people are gonna either read the braille or feel around what's inside.

[@YKDDS91]

OMG lol She said "I see".

[@johndilig6719]

I realized it on my 2nd repeat. LOL

[@Ashuowl]

1:40 but they don't

[@benslater4997]

I'm partially sighted and I did the same right at the end as that lady

[@susansucks9472]

that is so good

[@purple54997]

my toxic trait: id still buy something 😅

[@Wh00t_]

i think a QR code that links to the information should be commonplace; the phone could read the text through its accessibility options. no ads or clutter allowed on the page ofc

[@KenikoB]

But then they have to be able to find the QR code, so there should be some tactical information for where it is

[@Wh00t_]

@@KenikoB Usually your phone detects it as long as it's in frame, so having the whole box in frame would do the trick. I think it would require some more phone accessibility options or an app designed for this purpose though.

[@KenikoB]

@@Wh00t_ thee are 6 sides to a box, and there are packages that aren’t boxes

[@Wh00t_]

​@@KenikoB I shouldn't have said box. Any package that a visually impaired person can grab and rotate until their phone sees the code. Instead of a QR code it could be something like a chip that your device detects, but regardless I think it's a good concept that can be implemented in many different ways.

[@KenikoB]

@@Wh00t_ my point being that instead of having to rotate it all over the place trying to find the code, there should be some tactile information on where it is

[@kingkaza]

1:40 Sounds like a Karen was about to reveal itself

[@zjpeterson]

Funny and poignant. Nice work!

[@AVERYhornyMrDinosaur]

stuff like this sounds good on paper.. "change everything to accommodate every disability". but "time to pay for it" and suddenly no one wants to install a wheel chair accessible ramp to the side of their store. a "disability" is just how it sounds, it's NOT the standard.. and it should be up to the individual to overcome that disability. for example, you could make an app they can use on their phone to scan the labels and read it out loud (yes blind people use phones) if i had an overly sensitive immune system, you shouldn't be expected to disinfect the entire planet to accommodate me. i should just live in a bubble.

[@HaunterButIhadNameGagWtf]

Now the blind has apps, which scans the EAN and can find info in database... Or you have AI text to speech, IMHO on iPhones there is this function?

[@rabbaniazzahra1784]

the women : right, but partially blind can ask can they?

[@meemtiem1273]

"Right... I see..." Very poor choice of words.

[@nukiesduke6868]

I mean a lot of people just don't live in reality and they replace critical thinking/foresight with emotions. It's all well and good and good intentions all would agree with BUT the problem is having manufacturers spend a lot of extra money making labels with let's say braille on it just to cater to a super, super small percentage, in this case about 2.3% of UK's population. When companies have to spend extra money catering a small minority the majority ends up having to pay extra because it'll cost the company extra to pay for more advanced labeling, thus they'll charge more for a product.

[@bexsta7766]

Forwarded on to people i know and my company I work for. Thanks for the reminder x Good luck to all and be safe x

[@rnibuk]

Thank you so much for sharing our film.

[@rarah820]

my partner is fully blind and this is his every day life when his trying his best to shop without me at times all he wants is communicating not to wipe his ass!, when he gets frustrated by people giving attitude then people say his very aggressive and violent his got servea ptsd to very badly effects him his really good when people just talk don't need to be extremely good at English

[@TG-su8fd]

were you allowed to buy anything from the store?

[@askaryibarra8420]

Tf they want us to do? Cure blindness?

[@arandom1024]

It's not the typical experience for a blind person, because unless the cashier is a total d*ck, he would actually answer the questions when people asked what they are.

[@1sburdett1]

No it probably isn't but I believe this was done to give us a reality check.

[@ryanturner2559]

You should probably get your own eyes tested because you're completely missing the point of this video. If manufacturers did more to help in making information on their packaging more easily accessible for blind and partially sighted people then they wouldn't need to ask.

[@smoothbrain8109]

TBH I don't want more people running their hands all over the products. Perhaps some braile on the edge of shelving?

[@md2ecacb]

Hey RNIB, this is a great piece! Thank you! How can we as a business collaborate with you to do better? We are a manufacturer of branded products for the creative industry and are discussing how to be more inclusive, but lack all the knowledge you guys have. How do we get in touch with each other?

[@rnibuk]

Hi Jasper, Thanks so much for your lovely comment. The best thing to do is give our Business team a call on 01733 375 370 and they can talk you through the options of working together to make your products more accessible for blind and partially sighted people. We also have a contact form: www.rnib.org.uk/rnib-business/rnib-business-contact-form Katherine

[@bossley99]

Very effective. Well done!

[@rnibuk]

Thank you!

[@thinqkreations]

I'll definitely use this video in my presentation... thank u for sharing it.

[@BoldBlindBeauty]

Brilliant!!

[@lindajohnson6082]

Absolutely brilliant thank you.

[@hellatras.h]

Bevor this video, I didn’t give it much thought.

[@beggingbugger]

Ok and? Yeah theyre blind, of course they have difficulty, doesn't warrant putting brail on everything in the store, that's what you have text to speech apps for.

[@saltylightning372]

But what do you want normal people to do about this?

[@Kshea44ify]

We need to install loudspeakers on every product in every store worldwide. They will ceaselessly blare out the nutrition facts of the products. For Blind and deaf people they will have a feature which engraves the information directly on the cornea with a small needle. It's the only way to be equal. I'm sorry.

[@RashaSameer]

Brilliant idea to represent a major dialy problem for People with visual impairment

[@fmshazam]

lol @1:40

[@PaulAnthonyDuttonUk]

That is brilliant 😮

[@shagoesfar]

Welcome to my world

[@davidbowlas9487]

Great......

[@binarypower]

Pretty powerful message, but now they have smartphone apps for this.

[@maximilian6829]

Not everyone has access to a smartphone

[@binarypower]

@@maximilian6829 96%

[@peterwhitey4992]

@@binarypower - Do you know what that app does, that makes them not have to rely on other people seeing for them?

[@binarypower]

@@peterwhitey4992 Yeah. It's called Digit Eyes and it allows people to scan the UPC and "see" the product they have in their hands.

[@maximilian6829]

@@binarypower There’s roughly 3 billion people alive today without access to a smart phone or the internet.

[@davarjos]

The social model of disability..its not us its you..;)