The SADDEST ADVERTISEMENT in Super Bowl HISTORY | Pepsi: Super Bowl XXVII

While many ads at the Super Bowl try to intentionally be sad and heartbreaking tearjerkers, the saddest one of all-time was one that was not trying to do that, and where most people who didn't know any better laughed and had a good time. At Super Bowl XXVII between the Buffalo Bills and Dallas Cowboys, Pepsi aired a well-received advertisement starring a 93-year-old man. Unfortunately, the man would never get to see it run. This is the story behind what might be the saddest and most heartbreaking commercial in the history of the Super Bowl
OFFICIAL JAGUARGATOR9 MERCHANDISE: jg9shop.com/
New listings every week! Get your official JG9 merchandise at jg9shop.com, featuring t-shirts, sweatshirts, mugs, and much more! Includes merchandise of the JG9 logo, the JG9 Live logo, some minigames played on JG9 Live, and a shirt symbolizing your passer rating if you did nothing but spike the ball into the ground on every single play
LINK TO PATREON: / jaguargator9
Get early access to videos, your name featured in the credits, and the ability to request future video topics by joining today for as low as $3!
LINK TO TWITCH: / jaguargator9_nfl
Play live NFL trivia every Wednesday night at 9 PM Eastern/6 PM Pacific with the chance to win cash prizes! Join me every Monday night at 9 PM ET where we'll have an informal Q&A session!
Check out the video below to learn more: • WEEKLY LIVE NFL TRIVIA...
LINK TO DISCORD: / discord
LINK TO TIK TOK: vm.tiktok.com/ZMJmVTKpr/
See videos like this condensed down to 60 seconds by following JaguarGator9 on Tik Tok!
SUBSCRIBE TO JAGUARGATOR8: / jaguargator8
Learn more about the weird history of college football by subscribing to JaguarGator8! New videos every Monday!
HIRE JG9 ON FIVERR: www.fiverr.com/jaguargator9/c...
Let JaguarGator9 create customized questions for your next NFL trivia show! Whether you want to play with a group of friends and family, or whether you want to host a trivia show for your business or company, JG9 has you covered!
#nfl #superbowl #nflplayoffs #superbowlads #superbowl56 #superbowlcommercials #superbowllvi #football #sports #highlights #commercials #pepsi

[@IVIr_Smith]

I may be in the minority here, but I believe if Pepsi were to NOT air the ad, it would have then been the saddest ad of all time. Seeing this ad makes me happy, knowing how much it meant to him, and making his family proud.

[@alternatesportshistory3605]

If my 93-year-old grandfather was in an ad like that and the same thing happened...our family would have made the same call. It would be a nice way to remember his life.

[@nmarkert01]

Especially where he was so excited about it. Even if the family wanted to not see it, knowing he probably would’ve wanted his work up and out there. I’d fight for it to stay up even if it tore my family apart.

[@oIFIFeNSe]

This feels like the most heartfelt ad compared to the saddest

[@markellzey1531]

I came down here to say just that. This is not sad, it's incredibly wholesome.

[@blacksheep25251]

@@markellzey1531 Same

[@blacksheep25251]

Agreed!

[@cows543]

Most like the most wholesome ad, his family’s response is so sweet

[@deusfilius7]

It’s not that tragic, really. Death is part of life and he lived longer than most. It was just his time. I’m just glad he completed it and they aired it.

[@donaldpaluga]

In my culture, death is not the end. They are still with us, as long as we do not forget them-T'Challa

[@Luminous-722]

@@donaldpaluga amen?

[@HurricanePatrick]

I'd view it as a happy ad, because this man got to live the last few months of his life, feeling like a star

[@walterlv01]

It's definitely unfortunate that he didn't live to see it on television but I don't think of it as sad; it's inspiring in a way that a guy who was born in 1899 can now be seen by people around the world online. 100 million people saw the commercial air at the time and now it can be seen online by 5 billion people.

[@bigkkm]

I saw that Jon Bois gave you some kudos on Twitter. Well deserved! Good on you, Colin!

[@Fernando17892]

"I intend to wear them" what a legend

[@vdubproductions2646]

This is one of the more heartfelt videos you made. Something my 6 year old self didn’t think of except wanting the shirt that “Eat, Surf, Die”

[@grandcosmo]

It's great that a 93 year old man was so engaged and active until the end of his life. What's tragic is that we will never see another Super Bowl played in the Rose Bowl, the most beautiful stadium in the world.

[@tevinsherrill5653]

That Nationwide ad from Super Bowl 49 is the saddest one. This one was more heartfelt than sad.

[@pronkb000]

Also the Budweiser Clydesdales bowing their heads at Ground Zero at the first Super Bowl after 9/11. I could be alone on this and far be it for me to trivialize that event, but I was in school watching this with my parents and all of our eyes practically rolled out of our heads at that one.

[@derrikwildstar9694]

Speaking as a Cowboys fan, The Bills taking the field as a great team was the saddest ad of all time!!!

[@stevenkramer3431]

My wife is an actress, so I see her on commercials and TV shows from time to time. And I know how much she enjoys her craft. When I see that spot, I'm not sad at all - I feel very happy that Mr. Finberg was able to be a part of that life and make people happy on TV. It's great that he got that chance, and it's great that we got to see it.

[@dmgreenberg]

Saddest? Hardly. Most bittersweet? Absolutely.

[@miketemple7686]

GREAT tribute JG9! This is one you should be proud of.

[@burnzy116]

Classy act by Pepsi to ask the family on what they thought they should do and respect to the family for them say to air it if I was the family I would have done the same thing

[@markbrian7179]

Instead of Eat, Surf, Die, I would have made Him wear a shirt saying Girls, Girls, Girls.

[@82dorrin]

JaguarGator doing College Football videos?? HELL YES!!

[@johnhammond9962]

"This might be the saddest advertisement in the history of the Super Bowl." A real ad pops up

[@Lexman509]

"One sip and I'm totally hip."

[@chasecook5031]

My grandmother passed away at 80 just this 24th of January as an amazing teacher to youth at a local high school here in central illinois and treated me like family to her last breath even after my dad left she and grandpa gave us money to help us financially she was the sweetest person ever and continue to share that heart she had bottom line,you just never know when it'll happen so cherish those you love as much as you can cause you just never know.

[@unclechuckracing]

God bless you brother

[@msarzo]

Great job of storytelling as always. This is one of the many examples of why I've become one of the unofficial Official JG9 hype gang. I was JUST talking about the channel last night to a couple of guys I was standing in line with.

[@irishpanic]

Yeah they made the right call. What a great story

[@BlakFoxxMuzik]

He would've been happy with the commercial. His family seemed to be happy for him. He had lived a long life and finally got his time

[@thebuckeyedolphin]

Another great JG9 video, can't wait for the CFB Channel

[@nonamelegend_vapor]

You know you made it when Jon Bois shouts you out haha, congrats. Also, very well presented, was not expecting to get genuinely emotional from a JG9 vid, but you pretty much nailed it

[@benitoguajardo6168]

This story could make for a good biopic in the right hands.

[@glennstarkey7087]

The dead kid ad was the saddest and got rightful backlash Hey if you did it before link me up otherwise since your doing super bowl ads (love these btw) can you do the Dan vs Dave debacle 5 spots during sb 1992 For a matchup...that...never...happened Still one of the biggest sb ad screw ups I can remember

[@darenstroud6254]

I remember seeing this commercial and thinking to myself what if he died right after this was aired. Now I find out he died 10 days prior. It is sad that he never got to see it for himself but I also agree with the family to have it air in honor of him.

[@uttermanbo]

Death comes to us all. This man may not have been a celebrity but it seems he lived a good 93 years old. His family got to enjoy what I am sure was a highlight of his life. It's an awesome story. Thank you for sharing it. I'll see if I can locate the commercial.

[@OfficialJaguarGator9]

Someone posted the commercial onto KZbin after the video went live. Here it is: kzbin.info/www/bejne/eYbElKirhcyMgZo

[@vdubproductions2646]

Also shout out to JG9 because you know he’s done a great when Jon Bois gave him a shout out on Twitter about how great this channel is.

[@loganmosher5935]

RIP Herman Finberg 1899-1993

[@brianarbenz1329]

It turned out to be the perfect tribute to him. The timing of his death was sad; it would have been ideal if he had lived to see it air. And the choice of the last of the three words on his shirt in the final image could be called into question. But with the family being all for the ad running as it was, that was a nice outcome.

[@devious187]

Good video... Although I really don't think a 93 year old man dying is tragic. It's sad that he didn't live to see the ad air, but at 90+ year old, it's not exactly a tragedy, it's more like inevitably... If her been 39 instead of 93, then it would be tragic. Great work though 👍

[@BigDLLC.]

Next time I drink a Pepsi, I’m gonna have a toast for Mr. Finburg, rip

[@kluafoz]

They should do another commercial with another family member of his.

[@nasetvideos]

This was such a wonderful story--Your story-telling here is incredible. I cannot even begin to express how awesome this channel is. Just fantastic....and congratulations on starting a new college football Jaguargator8 channel in a few weeks. This channel, Jaguargator9, is the without question the best channel on KZbin for human interest football stories. And today was as good as it gets.

[@jerryjanik480]

Super Bowl will always be remembered for two things from you Don Bebe and Leon Lett

[@williamhild1793]

I just subscribed to the new JaguarGator8, which is better than spiking the ball on every single play.

[@MrJamieBattle]

Wow JG9. This was really touching and kudos to the family, even 30 years later.

[@oofoof12814]

I'd say that the saddest ad in Super Bowl history was the ad with the Budweiser horses walking into New York City in honor of the victims of 9/11. It was a beautiful tribute, but considering the circumstances, it was extremely sad.

[@MrJamieBattle]

I would say don’t give JG9 any ideas but I’d like to see his context of that or super bowl 36 in full. It remains one of my all-time favorite SB’s.

[@kevinmoore2929]

I'm pretty sure he's made a video on the Budweiser commercial already.

[@silverback7675]

@@MrJamieBattle I hate that super bowl. It was the end of one of my favorite teams, the Greatest Show on Turf and it spawned the Brady dynasty

[@ecoRfan]

@@silverback7675 I was only 10 at the time… what I do remember is the winning kicker, like me, being named Adam. But I remember that Budweiser commercial was one of numerous 9/11-related commercials. I also for some reason recalling the Bud ad airing in either third or fourth quarter, after a long string of 9/11-related commercials and my gut reaction being “another one”.

[@chadwickwhite6107]

Super Bowl XXVII is a HORRIBLE MEMORY that isn't even QUALIFIED to be a 39.6. The Dallas Cowboys should have been GRACIOUS ENOUGH to SPIKE the football into the ground on EVERY single OFFENSIVE play!!!!!!

[@zionreid2537]

Videos like this makes this channel so great. Help us learn something new

[@davidkendrick4453]

Pepsi had 14% market share, which was less than if they’d simply spiked a 2-liter into the ground on every play.

[@Eric4372]

“This is what the whole country was watching.” *Mr. Clean Surface Washer!* Damn you, KZbin!

[@dangeiger9796]

You should do a video about that horrible ad from a few years ago about how many people die in accidents.

[@gilbertgiles]

Never the saddest and most tragic ad. Not at all. This is a beautiful, ironic memorial. I think you wrote a poor headline, but it grabs.

[@gordtron]

i was thinking that too. any 93 year old knows Death is lurkin' around extra corners when you toss on a shirt like that. what a sweet way to go out, almost as cool as dying after some sweetass flying car jump that explodes.

[@alexvokoun9272]

Even though he never got to see the ad, being apart of a major super bowl commercial, seen by 100 million people, that’s not a bad way to go out.

[@parabola01]

I saw Jon Bois give you a shoutout on twitter. I've watched a number of your videos and your stuff is pretty good! You've given me a backlog to watch now.

[@teen_laqueefa]

Love that the family said to air it

[@crowtservo]

I raise my lunch time Pepsi to this man and his cool family that insisted the ad stay on tv. It was a cool ad.

[@anthony0358]

Wow I am subscribed to the new channel too! Thank you for dong all the videos

[@cablehogue599]

I think it's really cool to be a star of a big ad campaign like this especially for a non celebrity so airing this was a great tribute. 👏

[@patrickracer43]

I don't think it's tragic given that the man was 93 when he passed away, and I think Pepsi made the right call in both contacting the family and not pulling the ad, as it was clearly something that this man was proud of, and I think we're all glad that Mr Finberg got to have such a wonderful experience before he passed away

[@pardyhardly]

Great job! So relaxing and refreshing.

[@abrahamsoto6229]

There should be a movie made about his life

[@michaelmcdonald193]

Poignant is a word that comes to mind

[@dominickgaramella6431]

Great video, as always. I'm looking forward to seeing your college football channel. There are very many obscure things to discuss. It's going to be awesome, thanks bro!!

[@scottconner7930]

29 Years Ago

[@andrewtoddclarinetist8129]

It would take something pretty dark to surpass the Nationwide commercial with the dead kid from the Seahawks/Pats SB.

[@johnberger51]

"Click the card in the upper right corner!" That should be your new catchphrase, JaguarGator9.

[@diamonddog13]

Just a quick note to say you're awesome. Football is probably my 4th or 5th favorite sport but your videos are must-see. I don't know how you'll have the time for three channels while juggling law school.

[@mreyes8519]

This was sad but most triumphant as well

[@howard385]

If this is the saddest ad in the history of the Super Bowl it's only because no one is trying to make sad ads. A 93 year old man dying is not a tragedy and the guy had a blast making the commercial anyway.

[@cowsaymoomoo]

I haven’t had a Pepsi in years but I kinda want one now

[@brianpetrick7512]

Sounds like he went out in a blaze of glory! And he probably watched his ad from Heaven, the best seat in the house!

[@SirKnight1096]

Honored his work by showing it.

[@newufl]

Can we talk about the car ad that ended with the kid dieing at the end….that’s sad

[@chrisrifkin3670]

Then the meme that went viral. I would have called a running play to Lynch at the 1 but I died

[@DoobieKeebler]

"[...] And when the ad came on the screen, this is what the *WHOLE COUNTY* was watching....:" _KZbin_ *IMMEDIATELY* _Cuts to an advertisement of someone riffing a guitar solo_ I doubt that was intentional, though I know there are small bits of control that content creators have, regarding the placement of KZbin ads. But that couldn't have been more perfect or more ironic. 😆

[@jpmnky]

This Super Bowl had that Clear Pepsi ad with that Van Halen song Right Now.

[@mfdixon1985]

Am I the only one who saw the thumbnail, saw the title and thought the old man died while surfing?

[@imatellya2609]

Cool story!

[@peterolbrisch1653]

I don't know, having to choose between paper and plastic is pretty sad in my book.

[@statesecretmusic]

I don't see this as sad or tragic at all. Yes it's rough to lose someone. But some many people go out slowly, painfully and truly aware of their demise. It sounds to me like his last couple of months on earth were filled with joy, excitement and happiness!

[@kessel12]

Very well done.

[@ActionFilmsFan1995]

Definitely not the saddest, might be one of the happiest. I was meh on the ad itself but it really was the best moment of this guys life. It’s sad he died, but he went out happy, isn’t that the best we can ask for?

[@ericbosken3114]

The only part where I disagree is, "for reasons that were completely beyond Pepsi's control"... Hiring a 93 year old man was a roll of the dice. I mean, Pepsi could have hired a younger but older-looking actor. For example, Christopher Lloyd has looked about 90 for the last 35 years!

[@stevengrvp]

this was great video tears

[@donaldpaluga]

The Super Bowl ad's Randy Amasia

[@TR19]

If you think about it, everyone in every commercial is moving toward death. The guy wouldn't have done the commercial if he wouldn't have wanted it aired in the event of his death.

[@TR19]

Hope he is totally tubular in the afterlife

[@topperlongo]

I think it’s time to click the card in the upper right corner 😀.

[@christianwootton100]

It sounds like he was enjoying the whole experience. Ya, of course it's sad but looking on the "Other side", he may have wanted the ads to continue, living or deceased.

[@CommodoreFloopjack78]

I'm probably the only person on Earth saying this, but I miss Crystal Pepsi. God knows why, but I do. Maybe it was just the time period, I don't know.🤷‍♂️

[@MichaelPiz]

Good for him! Sounds like a great guy.

[@E-Brightvoid]

Very wholesome!

[@GarkKahn]

You know... it could've been easily fixed with "in loving memory of..." in the edition

[@oldeenglishd45]

I’m in tears. 😔

[@fnyourmom3064]

You bastard you made me cry

[@JStorm13]

You should do the commercial Budweiser only aired once

[@davidkendrick4453]

There’s no tragedy here. Only irony. He lived to see himself on TV… and everyone else saw him but he never did.

[@phoradio1277]

So that's where that annoying Six Flags guy came from

[@JohnDoe-gk7ok]

Maybe they could have just digitally altered the “Die” on the shirt.

[@briandonegan8480]

Lots of stuff worth tslking aboit from this Super Bowl including Garth Brooks nearly pulling out from singing the National Anthem at the very last minute

[@MrBlazemaster525]

LMAO things I never thought I'd see - the 755 issue being mentioned on an NFL channel

[@djrdjr8888]

the first half of the video has nothing to do with the actual saddest SB ad. Just start the video at 6:40.

[@Staceyatkinson4496]

You still gonna use the spike the ball on every play catchphrase on this new channel

[@big8dog887]

Does college football use the same quarterback rating system, though?

[@blahblah8308]

Awesome video, not sad

[@eddiejc1]

Once you know the backstory, the un-aired commercial which would have showed Chris Eliot bunjee jumping into the Super Bowl is a lot sadder since a stunt person died directly as a result of the ad. I'm sorry this guy did not live to see himself on a Super Bowl commercial, but you have to know that's in the card when you hire a 93-year old actor to star in your commercial.

[@post1113]

Do you think he would have wanted it pulled? He was 93!!!