The Science of Pricing for Value | with Isabel Macdonald

[@FitoreKelmendi-fm1tg]

The principle of attachment was very interesting, and how endowment makes a product more valuable. Also the importance of storytelling to add value. I'll definitely make sure there is a story behind my next gift/ or when trying to sell a product to someone!

[@BirdsOfAFeather702]

Brilliant presentation, easy to understand examples, and valuable questions and answers - thank you! Now create a cheesy acronym and become a famous book author: Presenting - the VALUE framework Viewpoint (Relativity) Attachment Loss (Pain of Paying) Unfairness (Fairness) Environment (Framing) 🙂