The Secret to Successful Crisis Management in the 21st Century - Melissa Agnes TEDx Talk

There’s no denying it. Social media, the real-time news cycle and mobile technology have changed the landscape for crisis management. These changes include: heightened stakeholder expectations of two-way communication and transparency in a crisis; amplifying the speed at which organizations need to be prepared to respond and communicate in a crisis; the fact that it is becoming increasingly difficult for you to get ahead of the story and position your organization as the narrative of its own crisis.
But whether we like it or not, these are today’s crisis realities and successful crisis management depends on your team’s ability to manage these real-time challenges that the digital landscape presents, while simultaneously managing the actual crisis in real-time.
So then if these are today’s crisis realities, how can you arm your team with the skills, mindset and tools to make these realities and challenges work for your organization rather than against it? In other words, what is the secret to successful crisis management in this 21st century?
This is the topic of Melissa Agnes's TEDx Talk, which she delivered in LA in 2015. Within this 18 minute presentation, Melissa discusses the impacts that the digital landscape have on crisis management and provides THE secret to successful crisis management in this 21st century.
About Melissa Agnes:
President and co-founder of Agnes + Day Inc., Melissa Agnes has developed an international reputation for crisis management, planning and training by helping global brands and government agencies prevent and manage a wide range of issues and crises. Her client list includes government agencies, cities and municipalities, healthcare organizations, energy companies, global non-profits, financial organizations, the public and private sectors and many others.
Melissa is an international and sought-after crisis management speaker. Fluent in English and French, Melissa has spoken to organizations and audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, Oil and Gas Associations, PRSA, CPRS and other national associations, as well as a wide range of private and public companies, universities and non-profit organizations. She has been honored to share the stage with members of the Ukraine government and the International Committee of the Red Cross.
Learn more about Melissa Agnes at melissaagnes.com
Learn more about Melissa's crisis management firm, Agnes + Day at agnesday.com
Follow Melissa on Twitter: @melissa_agnes
This post originally appeared on melissaagnes.com

[@MelissaAgnes]

What is The Secret to Successful Crisis Management in the 21st Century? This is the topic of the TEDx Talk I delivered earlier this year in LA. If you're interested in uncovering the secret to successful crisis management in this wired and connected world, be sure to check it out!

[@MegaSygon]

Whoo!! Thats my sister!! Great job!! Im proud of you!!! You really set the bar high for me lol 😂

[@MelissaAgnes]

MegaSygon Sy! I'm so touched that you watched it - and by your words. Thank you so much!!

[@Girlhead]

What a sweet sister. :)

[@andrewmungai5786]

not yet watched, but happy that you have your sister's back.

[@tallandhandsome29]

She’s hot. Have you got her number?

[@RISHABHLakhmani]

@@tallandhandsome29 Shame on you

[@6niranjan]

Wonderful Trust Credibility and leadership.

[@rogeramorim8785]

Amazing! This was said seven yers ago, and it still makes all the difference in crisis management today.

[@jamibrackin9856]

helpful for my crisis communication class for my master's program at Regent University.

[@MelissaAgnes]

Very glad to hear that, Jami!

[@davidjonathan3466]

wow, seriously, this lady left me with speechless

[@claudeyaz]

What is needed to get into crisis management? The way you explain it is amazing.

[@MelissaAgnes]

This article might help you -- especially the Q&A in the comments section: melissaagnes.com/wanna-be-crisis-management-professional-heres-what-you-should-know/

[@claudeyaz]

@@MelissaAgnes thanks. Google search results are such a mess now a days. Such an obvious article wont even pop up when I search. Thank you! Have a good week!

[@unitedmarcus8731]

I know this is a old video but it is awesome! I became interested in this because a famous youtuber I like is facing allegations. With millions of followers they still aren't handling it good enough.

[@MelissaAgnes]

Who's the KZbinr? I'm curious to go take a look...

[@binarygru]

Great words Melissa! Shows our current status that how we deal with real time crisis!

[@MelissaAgnes]

Thanks +Rizwan Siddiquee! I'm so glad to hear you enjoyed the presentation :)

[@arthvaishnav469]

Great Talk. Thanks a lot! It's gonna help me quite a lot for my Public Relations Exam...

[@MelissaAgnes]

That's awesome! I'm so glad to hear it, Arth.

[@rajeevkmaprock196]

This is really help in our interview, because interviewer should ask Crisis management..... I have listen to u first time, really this is very helpful for me while I'm facing interview....

[@bailong5667]

Thank Melissa, another great presentation, I have been watching it comprehend the skill.

[@zacharyburell1747]

Mumbling disinformation, repeating the dictums of one's own enslavement, what Melissa is doing, nothing Honorable or great about that.

[@berkanttahirov1645]

This might be the most important interview of our lives! Great presentation!

[@MelissaAgnes]

Glad you enjoyed it, Berkant. Thanks for the feedback.

[@baptistesamson6484]

Really great talk! Thank you for that! I am particular impressed about all the good examples you gave, especially the one with WhatsApp for the Ebola Crisis! Very interesting!

[@MelissaAgnes]

So glad you enjoyed it!

[@herbertthomas7812]

Thanks for sharing it has helped me in my current class about Crisis Management!!!

[@hacker7679]

Great! Have showed it my Managing Reputation Risk Seminar@Bali...

[@MelissaAgnes]

I hope they enjoyed it - and are thinking about all the opportunities that come with being crisis ready.

[@kajubimartin3323]

Awesome! Melissa... I have extreme passion for Crisis management and communications and this being your center of focus, I would love to make a follow-up on your other presentations and discussions on (CM). Blessings

[@MelissaAgnes]

Hi Kajubi, I'm glad you enjoyed this presentation of mine. Feel free to browse my many other videos at your leisure. They're all on my KZbin page: kzbin.info/door/q836OeNjJIwsKtNOhiX4xw. Best wishes, Melissa

[@MichaelAlexander1967]

Thank you Melisa! This is the 2nd time I've listened to your talk. It's so so good & inspiring. My Crisis Management course was creating a depressing tone in my world, but your enthusiasm, optimism & most importantly, leadership has given me motivation & a new perspective.

[@MelissaAgnes]

I'm so sorry that your course brought a depressing tone in your world, Michael. There is so much opportunity in being crisis ready, on so many levels, and I'm very glad to hear that this TEDx Talk helped bring you that perspective. It's not something to be afraid of, but rather something to get ahead of and use as a way to connect deeply with the humans that enable an organization to exist and thrive. If ever I can answer any questions or guide you to any other materials, please reach out.

[@AbhishekBalani93]

It's really good to see you on TED stage. Really extraordinary.

[@MelissaAgnes]

So kind of you to say that, Abhishek Balani, thank you!

[@zacharyburell1747]

you are a waste of space

[@lexiisthenameofthega]

This is gold!

[@MelissaAgnes]

Very glad you think so, Lexi. Thank you!

[@TheBebe4ever]

Thanks much indeed Melissa that's an impressive presentation

[@TheBebe4ever]

Just wondering if I could deploy it to my LinkedIn contacts around 22 000 ones

[@MelissaAgnes]

Thanks, Al! Sure, you can share the link of the video or embed it within a post on LinkedIn, no problem. Thanks for wanting to share it! Best, Melissa

[@tsolemnz]

Thanks Melissa for this video.. pardon me..you are so lovely

[@wamuyuntone]

Good talk. West Africa comprises of many countries; some of which did not experience the Ebola crisis. Might help to narrow down to the specific countries in your BBC anecdote.

[@MelissaAgnes]

Hi +Rose Wangechi, you're right that not all west African countries experienced the Ebola crisis. I'll aim to be more specific in the future. Though the point of the story is to share a brilliant proactive strategy for effect crisis comms. I hope that message wasn't lost in the lack of explicit detail. Thanks for weighing in!

[@tuchyinc.8940]

What an amazing talk,,,thanks alot

[@MelissaAgnes]

I'm so glad you enjoyed it. Thanks for the feedback :)

[@zacharyburell1747]

Are you LD? Oh okay I Apologize

[@arikingber1]

very interesting! tank you Melissa! where can I find the article about the train accident?

[@MelissaAgnes]

Thanks, +Arik Ingber! The train accident is priviledged information, which is why I only discussed it at a very high-level and did not mention names. Sorry I can't be of more help in that regard.

[@jacquesgravel663]

Great material, very well delivered!

[@MelissaAgnes]

Thank you Jacques Gravel!

[@zacharyburell1747]

You're hopelessly enslaved.

[@FaithBaptistChurchTitusvilleFL]

Melissa, thanks so much for the gold mine of valuable information in this video and on your website. I am a worship pastor working on my doctoral degree and am currently taking a class on pastor care in grief, loss, and trauma. I have been tasked with writing a first hours action plan for my geographical area (Florida...hurricanes). Would your crisis ready model translate to this sort of endeavor, or would you suggest something else?

[@MelissaAgnes]

Hi there! Thanks for the kind words. I'm glad to hear this TEDx Talk served you. In response to your question, absolutely! The Crisis Ready Model is designed to serve this type of initiative (amongst others) and the book, "Crisis Ready: Building an Invincible Brand in an Uncertain World" will give you the roadmap and answers you're looking for. Let me know if you have any questions along the way, I'm always happy to help. Best wishes in this important mission of yours! Melissa

[@FaithBaptistChurchTitusvilleFL]

@@MelissaAgnes Thanks for your quick reply. I forgot that I was messaging on our church account. My name is Christopher Garrison, btw. Uncertain world perfectly describes our society today. I think your model easily translates into a hurricane preparedness model and beyond for non-profit organizations as well as for corporate and public safety applications. Thanks again.

[@MelissaAgnes]

@@FaithBaptistChurchTitusvilleFL It's great to virtually meet you, Christopher. You're absolutely right and the book is designed to support you through the entire process... plus, myself and the Crisis Ready Community (crisisreadycommunity.com) are here to support you, if ever that would be of help to you.

[@Jacksonbodylanguage]

Good talk more than that I lasted to the end mostly because of her good physical slim body.

[@flankingline]

Very nicely done Melissa

[@MelissaAgnes]

Thanks Daniel Noah! And thank you for the inspirational help :)

[@zacharyburell1747]

Go Fuck Yourself.

[@TheresaDreike]

Loved your talk, Melissa! Thank you for sharing it with your weekly newsletter readers!

[@MelissaAgnes]

So glad you enjoyed it, Theresa. Thanks for your kind words and for sharing it along!

[@Hochfreude]

Dear Melissa,Thank you so much for the interesting TED talk! You mention the train accident at the beginning. Do you have more information about it like which train company, year etc. I am writing an essay about crisis management in the 21st century and would like to refer to that example. Your help would be really much appreciated!Many thanks, Chris

[@MelissaAgnes]

Hi +Chris Pantke, thanks for the kind words and feedback. Unfortunately, I cannot divulge any further information regarding the train and the situation, as it is a client of mine. If I could have said more, I would have in the TEDx - though even though I was a little restricted, I still thought it was a relatable story that would reach people the way I wanted it to. Sorry I can't be of further help. Good luck with your article!

[@zacharyburell1747]

Hey Chris, how does it feel to sell your soul? ahh, i see you were never even awake enough to realize what you were doing, enjoy life as a slave, chasing the reward on a string

[@akshatmishra2252]

@@zacharyburell1747 that's a bit too dark don't you think . Why are you do rude ? What's the reason for coming out so rudely ?

[@claudeyaz]

Could you do a video on cancel culture? And how it has influenced your work? After I saw the Carson charity being canceled and shut down. I really felt like this was the beginning of something horrible. Is it manageable with planning? Or are the risks so random it isn't?

[@MelissaAgnes]

The risks aren't random. They're entirely foreseeable. You're not the first person to bring this up so yes, absolutely, I will do a video on this in the coming days. Stay tuned. (And I encourage you to subscribe so you don't miss it ;) )

[@av12co]

How did you become a crisis manager?

[@MelissaAgnes]

+Avery Michael Great question... long (but interesting) answer! Feel free to hear the story here: melissaagnes.com/interview-on-the-business-success-factory-show/

[@naseermuhammad2217]

good

[@zacharyburell1747]

lol

[@9assahrasoum3asahboou87]

FATHI MEDOS FES AZIZA 1 SAID THANK YOU SO MUCH

[@wahidhage7045]

Can you talk to our crisis management class in massachusetts? Via skype etc

[@MelissaAgnes]

Happy to discuss it with you. Send me an email at melissa @ melissaagnes.com.

[@fabioyataco6876]

Covid-19 stress brought me here

[@MelissaAgnes]

I'm sorry to hear you're stressed, Fabio. You certainly aren't alone and I hope the video was able to give you some form of solace.

[@jonnitumanggor9674]

Ok laek awak

[@nomaisification]

Si toi aussi t'es là pour l'exam d'anglais tape dans tes mains ♪♫

[@Nosehimilyalt]

Hello makoto

[@heathermarlowe1963]

this is really dark. crisis management employees have sold their souls.

[@zacharyburell1747]

Ending The Century of Public Relations is one of my life's major purposes.

[@derica818]

What do mean

[@Montes88r]

Wow good looking and shes smart!?

[@zacharyburell1747]

she's not smart, she's indoctrinated to be a good little slave.

[@kofiokyeredarkokod8034]

your statement on ebola was one out of ignorance.... you did good though but you got that wrong

[@HIGHLANDER555]

I think this is utter drivel. It's not telling me anything that I couldn't pick up from reading newspapers. It's slickly packaged but what experience of actual crisis does this lady have? Combat, fire-fighting, emergency service response?

[@MelissaAgnes]

melissaagnes.com/about-melissa-agnes-keynote-speaker/

[@FranklinHicks-qs4gs]

did anyone else watch this on mute

[@MelissaAgnes]

Franklin Hicks curious to know what that means? What was the experience on mute?

[@FranklinHicks-qs4gs]

Melissa Agnes use your imagination sweetheart

[@human1126]

How did you become a crisis manager ?

[@MelissaAgnes]

Hi Ahlam, that's a great story and a fun story, though a little long for me to answer here! I do share the story in my book ("Crisis Ready: Building an Invincible Brand in an Uncertain World") and in a bunch of podcast interviews that you can find here: melissaagnes.com/press/ I hope this helps!